AHP CASE. Corporate Planning. Dosen : Prof. Dr. Ir. Marimin, MSc KELOMPOK SOYA:

AHP CASE

Corporate Planning Dosen : Prof. Dr. Ir. Marimin, MSc

KELOMPOK SOYA: AHMAD MUKTI ALMANSUR BATARA MANURUNG IKA NOVI INDRIATI INDANA SARAMITA RACHMAN SALI SUBAKTI TRI WULANDARI

P056131942.46E P056132022.46E P056132062.46E P056132072.46E P056132192.46E P056132252.46E

PROSES HIERARKI ANALITIK • Analytical Hierarchy Process (AHP) digunakan untuk membuat alternatif keputusan dan memilih yang terbaik pada saat pengambil keputusan memiliki beberapa tujuan atau kriteria.

LANGKAH-LANGKAH DALAM PENYELESAIAN AHP 1. Membuat struktur masalah (brainstorming) 2. Membuat Struktur Hierarkhi 3. Melakukan penilaian kriteria dengan menggunakan metode full pairwise terhadap fokus, faktor, aktor, dan tujuan 4. Melakukan penilaian perbandingan antara dua alternatif untuk setiap kriteria 5. Melihat hasil akhir dengan result / decision score

STRUKTUR MASA DEPAN YANG DIINGINKAN Level I : Focus

Level II : Desired scenarios

Desired future of the company

Internalization

Level III : Problems

Competitions

Level IV : Actors

Suppliers

Level V : Counter Policies

Domestic diversification

Investment risk

Government

Basic business boom

Politic and social problem

Customers

Low risk investment

Investor

High return

Raw material supply

Competitor

Discourage competition

Vertical integration

Organizationa l development

Society

Increase market share

1. Struktur Masalah (Brainstorming)

2. Struktur Hierarkhi

3. Penilaian Kriteria Dengan Menggunakan Metode Full Pairwise

Cont...

Cont...

Cont...

4. PENILAIAN PERBANDINGAN Faktor manakah yang lebih berpengaruh terhadap "Desired future of the company" a.Internalization

b. Domestic c. Basic diversification business boom

d. Vertical integration

a. Internalization

1

1/2

1/8

1/4

b. Domestic diversification

2

1

1/4

1/2

c. Basic business boom

8

4

1

2

d. Vertical integration

4

2

1/2

1

Cont... Faktor manakah yang lebih berpengaruh terhadap "Internalization" b. Investment a. Competitions Risk

a. Competitions

c. Politic and d. Raw e. Organizational social material development problem supply

1

8

9

2

4

b. Investment Risk

1/8

1

2

1/4

1/2

c. Politic and social problem

1/9

1/2

1

1/8

1/4

d. Raw material supply

1/2

4

8

1

2

e. Organizational development

1/4

2

4

1/2

1

Cont... Faktor manakah yang lebih berpengaruh terhadap "Domestic Diversification" a. Competitions

b. Investment Risk

c. Politic and social problem

d. Raw material supply

e. Organizational development

1

9

4

2

8

b. Investment Risk

1/9

1

1/4

1/8

1/2

c. Politic and social problem

1/4

4

1

1/2

2

d. Raw material supply

1/2

8

2

1

4

1/8

2

1/2

1/4

1

a. Competitions

e. Organizational development

Cont... Faktor manakah yang lebih berpengaruh terhadap "Basic Business boom" d. Raw b. Investment c. Politic and e. Organizational a. Competitions material Risk social problem development supply a. Competitions

1

2

4

8

9

b. Investment Risk

1/2

1

2

4

8

c. Politic and social problem

1/4

1/2

1

2

4

d. Raw material supply

1/8

1/4

1/2

1

2

e. Organizational development

1/9

1/8

1/4

1/2

1

Cont... Faktor manakah yang lebih berpengaruh terhadap "Vertical Integration" b. Investment a. Competitions Risk

c. Politic and social problem

d. Raw material supply

e. Organizational development

a. Competitions 1

9

8

4

2

1/9

1

1/2

1/4

1/8

1/8

2

1

1/2

1/4

1/4

4

2

1

1/2

1/2

8

4

2

1

b. Investment Risk

c. Politic and social problem

d. Raw material supply e. Organizational development

Cont... Faktor manakah yang lebih berpengaruh terhadap "Competitions"

a. Suppliers

b. Government

c. Customers

d. Investor

e. Competitor

f. Society

a. Suppliers

b. Government

c. Customers

d. Investor

e. Competitor

f. Society

1

7

1/2

4

1/4

2

1/7

1

1/8

1/2

1/9

1/4

2

8

1

7

1/2

4

1/4

2

1/7

1

1/8

1/2

4

9

2

8

1

7

1/2

4

1/4

2

1/7

1

Cont... Faktor manakah yang lebih berpengaruh terhadap "Investment risk" a. Suppliers

b. Government c. Customers

d. Investor

e. Competitor

f. Society

a. Suppliers

1

1/4

2

1/7

1/2

4

b. Government

4

1

7

1/2

2

8

1/2

1/7

1

1/8

1/4

2

d. Investor

7

2

8

1

4

9

e. Competitor

2

1/2

4

1/4

1

7

1/4

1/8

1/2

1/9

1/7

1

c. Customers

f. Society

Cont... Faktor manakah yang lebih berpengaruh terhadap "Politic and Social problem" a. Suppliers

b. Government c. Customers

d. Investor

e. Competitor

f. Society

a. Suppliers

1

1/8

2

1/4

1/2

1/7

b. Government

8

1

9

4

7

2

1/2

1/9

1

1/7

1/4

1/8

d. Investor

4

1/4

7

1

2

1/2

e. Competitor

2

1/7

4

1/2

1

1/4

f. Society

7

1/2

8

2

4

1

c. Customers

Cont... Faktor manakah yang lebih berpengaruh terhadap "Raw Material Supply" a. Suppliers

b. Government

c. Customers

d. Investor

e. Competitor

f. Society

1

9

4

7

2

8

b. Government

1/9

1

1/7

1/4

1/8

1/2

c. Customers

1/4

7

1

2

1/2

4

d. Investor

1/7

4

1/2

1

1/4

2

e. Competitor

1/2

8

2

4

1

7

f. Society

1/8

2

1/4

1/2

1/7

1

a. Suppliers

Cont... Faktor manakah yang lebih berpengaruh terhadap "Organizational development" a. Suppliers

b. Government

c. Customers

d. Investor

e. Competitor

f. Society

1

4

1/7

1/2

1/4

2

1/4

1

1/9

1/7

1/8

1/2

7

9

1

4

2

8

d. Investor

1/4

7

1/4

1

1/2

4

e. Competitor

1/2

8

1/2

2

1

7

f. Society

1/8

2

1/8

1/4

1/7

1

a. Suppliers b. Government c. Customers

Cont... Faktor manakah yang lebih berpengaruh terhadap "Suppliers" a. Low investment risk

b. High return

c. Discourage competition

d. Increase market share

a. Low investment risk

1

1/4

1/8

1/2

b. High return

4

1

1/2

2

c. Discourage competition

8

2

1

4

d. Increase market share

2

1/2

1/4

1

Faktor manakah yang lebih berpengaruh terhadap "Government" a. Low investment risk

b. High return

c. Discourage competition

d. Increase market share

1

2

1/4

1/2

1/2

1

1/8

1/4

c. Discourage competition

4

8

1

2

d. Increase market share

2

4

1/2

1

a. Low investment risk b. High return

Cont... Faktor manakah yang lebih berpengaruh terhadap "Customers" a. Low investment risk

b. High return

c. Discourage competition

d. Increase market share

a. Low investment risk

1

1/8

1/4

1/2

b. High return

8

1

2

4

c. Discourage competition

4

1/2

1

2

d. Increase market share

2

1/4

1/2

1

Faktor manakah yang lebih berpengaruh terhadap "Investor" a. Low investment risk

b. High return

c. Discourage competition

d. Increase market share

a. Low investment risk

1

1/8

1/2

1/4

b. High return

8

1

4

2

c. Discourage competition

2

1/4

1

1/2

d. Increase market share

4

1/2

2

1

Cont... Faktor manakah yang lebih berpengaruh terhadap "Competitor"

a. Low investment risk b. High return c. Discourage competition d. Increase market share

a. Low investment risk

b. High return

c. Discourage competition

d. Increase market share

1 2 8 4

1/2 1 4 2

1/8 1/4 1 1/2

1/4 1/2 2 1

Faktor manakah yang lebih berpengaruh terhadap "Society" a. Low b. High return investment risk

c. Discourage competition

d. Increase market share

a. Low investment risk

1

1/4

1/2

1/8

b. High return

4

1

2

1/2

c. Discourage competition

2

1/2

1

1/4

d. Increase market share

8

2

4

1

5. Decision Score

6. Results

Dari hasil pengolahan AHP diperoleh : 1. Prioritas pertama adalah High Return dengan hasil 0.363 2. Prioritas kedua adalah Discourage Competition dengan hasil 0.362 3. Prioritas ketiga adalah Increase Market Share dengan hasil 0.200 4. Prioritas keempat adalah Low Risk Investment dengan hasil 0.075