A 2017-es év online trendjei az FMCG iparágban Égly Csaba - Business Development Consultant 2017. Március 6.
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Agenda Fogyasztói viselkedésről általánosságban Nemzetközi FMCG trendek Magyar webáruházak forgalma Mire kerestünk? 2016 II. negyedév Hogyan tovább?
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Fogyasztói viselkedésről általánosságban -
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Petra YT Creative Essentials (this slide to be deleted)
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Petra YT Creative Essentials (this slide to be deleted)
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Petra YT Creative Essentials (this slide to be deleted)
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Petra YT Creative Essentials (this slide to be deleted)
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Big Idea
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Parallel TV & Device Usage
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Device Used While Watching TV
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Big Idea
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Nemzetközi FMCG trendek
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Az egészséges életmód mint hívószó
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Health as a hot topic
Educating to healthy choices
Smaller portion sizes
Take away market offering
“As we focus on educating people and
“Smaller portion packs will be brought to market, giving consumers more options, and manufacturers new revenue streams,”
“The takeaway market to evolve so consumers can now enjoy healthy food, like sushi, delivered to their door.”
see a collective shift in perception, we will become much healthier and a decline in obesity levels will follow.”
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Promotions will come back by offering prizes “Instead
of wasting their marketing budget, retailers will divert
funds away from price cutting into engaging promotional marketing in 2017,” he says. “Our research proves the appetite for promotions is stronger than ever, with 70% (of a 2,000-strong sample of UK shoppers) entering prize draws, and 68% entering a brand competition in 2016
Source: http://jobs.thegrocer.co.uk/article/10-fmcg-trends-and-tips-2017
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Magyar webáruházak forgalma
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Big Idea
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Big Idea
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Változások a felszín alatt 2016-os év az online kiskereskedelem vonatkozásában látszólag nem hozott nagy változást: ●
Továbbra is dinamikusan, 18%-kal nő a piac
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7-8%-os éves ütemben emelkedik a magyar online vásárló lakosság mérete, mely jelenleg már eléri a 2,8 millió főt
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Egyre több ismert, nagy márka jelenik meg a hazai online térben
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Az a kereskedő, aki növekedni akar, annak muszáj a visszatérő vásárlókra építenie
Source: http://www.gkidigital.hu/2017/02/22/1milliardeuro/
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Mire kerestünk? 2016 II. negyedév
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Top 50 kifejezés közül a teljesség igénye nélkül Zöld tea
Goji bogyó Gluténmentes liszt
Kókuszolaj
Stevia
Zöld kávé
Nyírfacukor
Lenmagolaj
Ballonos víz
Gluténmentes Lúgosító ételek
Chocolate slim
Az egészséges életmód tehát itthon is fontosabb, mint valaha
Desktop PC
Laptop
iPhone
Smartphone
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Hogyan tovább?
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Szólítsuk meg a potenciális fogyasztóinkat, az általuk használt készülékeken keresztül... REACH them across all devices and platforms, at scale...
...IMPACT their thinking and their actions...
...and give you measurable RESULTS to optimize and grow.
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...üzleti modellünknek megfelelő stratégiával, mondjuk el a történetünk és szerettessük meg a termékünket AWARENESS
CONSIDERATION
PURCHASE
LOYALTY
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