Newsletter informasi pemasaran pariwisata
ISI NOMOR INI:
“'Visa” Meningkatkan Daya Saing SEPASAN G SUAM I ISTRI ferry fee Visa on Arrival
Sapta Nirwandar Arifin Hutabarat Syamsul Lussa, T. Burhanuddin, Wisnu B. Sulaeman. Ekasanti
expatriates AndikaSonia Kong
Wisman dan bayinya baru mendarat
golfing green fee
Sonia Kong
Business travelers frequent visitors
Multiplier effect
Daya Saing
NEGARA
BEBAS VISA
managing director tour o p e r a t o r
VOA
Diolah Kemenbudpar dari berbagai sumber
fee
Untuk memahami faktor-faktor yang menentukan peringkat daya saing, lihat halaman 15 Yang berkaitan dengan Visa, lihat halaman 18.
multiple entry permit. frequent traveler
SYUKURLAH MASKAPAI PENERBANGAN spear head flag carrier multi designated carrier flag carrier
Mengajak 1,7 juta warga Belanda ke Indonesia Sumber: GarudaTV Amsterdam
Euromonitor International
Destinations
Trends
outbound travelers
single
single person teambuilding incentive tour
Penumpang penerbangan
The KLM Werelddeal Weken
Tujuan kunjungan outbound travelers
Sumber: Euromonitor International
Kincir angin dan bunga tulip Belanda
Trends online adventuretrekking hiking
yang kompetitif lastminute. nl last minute Beach Countryside Mountain Culture
Singles Backpackers Couples Families Friends Organized tour groups
Wisman Belanda di Indonesia 2008 2009 country of residence 20082007200620052004
Euromonitor Internationalforecast
2010
2011
2012
2013
Pertumbuhan sektor
Prospek
Peran Komunitas Maluku di Belanda event Florence Sahusilawane
komunal t ahun 1999-2002
Turis di kota Amsterdam leaflet
Acara tersebut secara strategis akan menjamin pada masyarakat internasional bahwa perdamaian dan ketenangan telah kembali di Maluku setelah provinsi itu dilanda konflik
gateway
Harapan Pada Kalangan Hotel Sapta Nirwandar
Vote for Komodo. Whole Sapta Nirwandar saler on-line tour operator
Event “Jalan Kaki” di Yogya Jogya Walk Heritage International. Ta z b i r
Tazbir
Tiga Event di Bintan Akib Rachim spectator
sport tourism length of stay
Akib Rachim
Kontrak US$ 19,5 juta dari Belanda SALAH SATU STRATEGI
Suasana di Vacantiebeurs, Januari 2010.
Sapta Nirwandar host partner country. stand Island Location, Indonesia Area
Tour de Singkarak
Sapta Nirwandar Balap Sepeda Dunia
trade and consumer fair
Dampak Promosi
Tour de
Sport tourism
slot prim e time
Pesona Singkarak
teamtime trial
Tour de Singkarak half marathon Beach Volley supporter cheerer
Destinasi Pulau Paling Favorit BALI TERPILIH LAGI the Favorite Island Destination in the Asia Pacific Region. Syamsul Lussa Readers’ Choice Awards awards Wellness Award Senses Go Asia
TIME Syamsul Lussa (kanan) menerima Reader's Choice Awards. Travel Leisure Libur Forbess Traveler, premio major destino turistico de fururo Viajes y Turistico emio Mejor Destino Turistico de Futuro United Nations World Tourism Organization World Class Educational Tourism The Best Exotic Destination Luxury Travel Magazine
Harga Golf Amat Bersaing outbound Tan Tju Pu
bule, Tan Tju Pu Andika Lim
Andika Lim golfin weekdays holes
PCO, perlu ditambah
TIGA JU TA ORAN G Meeting Incentive Convention Exhibition concerned Nia Niscaya Nia Niscaya Professional Convention Organizer handling agent
Stakeholder
Kesempatan memperoleh dukungan (Cultural Performance), Souvenir, Pre/Post Tour bidding
Kepulauan Riau pun Destinasi Wisnus Triathlon di Bintan
MENDARAT DI BANDARA tourist spot curiosity
sea food shopping. beliin
stakeholders room occupancyweekdays middle-down class middleup
Mengolah sumber daya wind surfing design escape from routine, care free, in house sport event sport tourism triathlon, windsurfing, beach volley, golfing, design Jack Nicklaus design Ian Baker Finch Golf course golf fanatics.
Iklan promosi di bus kota Singapura
Orkes Melayu menyambut di hotel bintang lima Bintan
backyard
Halaman muka why not
Re-creation
Kepulauan Riau
Point of no return
Taiwan Kembali Dijadikan Fokus Pasar outbound Euromonitor International
Situasi ekonomi outbound
Bisnis Pariwisata Outbound
Rumah makan di Taiwan
Maksud Kunjungan
fashion booming won
Profil demografis long haul couples
singlebackpackers
Prospek traffic
Sumber: Euromonitor International
2007
2008
image
LCC dan Pertumbuhan Lambat
Indikator
Ekonomi
Singles Backpackers Couples Families Friends Organised tour groups
2008
low budget
Pertumbuhan
2008
MICE Other
Sumber: Euromonitor International
in Tour Operator thematic products
Prospek outlet
Posisi Daya Saing Kita
IN DE K S D AYA SA IN G PA R IWISATA
1
2
3
4
5
6
7
8
Sumber : http://www.wttc.org
low budget on-line
2010
2011
2012
2013
Mencari
yang tepat
partner Jeffrey Budiman, market Leisure , Honeymoon, Sport, Hobbies tour operator partner inbound tour operator awareness thousand island whole-saler market share
Menara 101 Tower
Ketika Mereka Di Indonesia
Group, couples, singles
CHARACTERISTIC
2005
2006
2007
2008
OCCUPATION PURPOSE OF VISIT AVERAGE LENGTH OF STAY (Days)
247,037 247,037 6.26
236,384 236,384 7.18
227,586 227,586 6.79
224,194 224,194 6.73
handling agent
Indikasi Hasil Promosi seat capacity
Sumber : BPS
CHARACTERISTIC
2005
2006
2007
2008
OCCUPATION PURPOSE OF VISIT AVERAGE LENGTH OF STAY (Days)
114,687 114,687 15.09
110,272 110,272 20.45
106,987 106,987 17.17
140,771 140,771 16.24
Sumber : BPS
Terobosan pelayanan Visa BISNIS AIRLINES BERKAITAN Visa on Arrival conveyor belt
Visa on Board
Sapta Nirwandar voucher visa on arrivalcheck in counter disembarking
second home
Antri teratur di loket pembayaran VoA
Dilema Imigrasi
arrival fee ferry
Sasaran Strategis Kemenbudpar Tahun 2010-2014 Peningkatan Kontribusi Pariwisata bagi Perekonomian Nasional TAHUN
Jumlah Wisatawan Mancanegara (orang)
Jumlah Penerimaan Devisa (USD milliar)
Kontribusi Pariwisata Terhadap Lapangan Kerja Nasional (juta.orang)
2010 2011 2012 2013 2014
7.000.000 7.500.000 7.600.000 8.100.000 8.500.000
7 7,57 7,76 8,34 8,84
7,7 8,1 8,5 8,9 9,2
TAHUN
Jumlah Pergerakan Wisatawan Nusantara (perjalanan)
2010 2011 2012 2013 2014
Jumlah Penerimaan dari Pengeluaran Wisatawan Nusantara (Rp.triliun)
227.000.000 236.000.000 246.000.000 270.000.000 284.000.000
TAHUN
136,20 153,40 172,20 189,00 213,00
Peranan Investasi Bidang Pariwisata dalam Investasi Nasional (%)
2010 2011 2012 2013 2014
Kontribusi Sektor Pariwisata terhadap PDB Nasional (%)
5,19 5,45 5,76 6,06 6,43
4,60 4,70 5,10 5,80 6,20
Sumber : Ditjen Pemasaran, Kemenbudpar
Tourism Markets Target 2010 NO. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Market Focus SINGAPORE MALAYSIA JAPAN GERMANY UNITED KINGDOM NETHERLAND FRANCE RUSSIA SOUTH KOREA AUSTRALIA CHINA INDIA TAIWAN USA MIDDLE EAST SUBTOTAL OTHERS TOTAL
TARGET 1.200.000 1.150.000 560.000 162.000 210.000 163.000 153.000 85.000 330.000 620.000 510.000 155.000 210.000 175.000 95.000 5.778.000 1.222.000 7.000.000
Performance 2008-2009 NO 1 2 3 4
5 6 7 8 9 10
MARKET
2009
2008
Singapore Malaysia Japan Europe •Germany •United Kingdom •Netherlands •France •Russia South Korea Australia China Philippines India Middle East •Saudi Arabia •UAE Others
896.973 735.793 444.975 641.024 117.216 160.036 144.059 152.874 66.839 217.446 522.362 356.729 84.302 116.101 55.236 51.487 3.749 2.305.716
996.355 724.660 522.810 616.863 131.623 161.626 135.617 119.357 68.640 288.903 399.961 298.422 94.137 119.055 45.457 42.550 2.907 2.084.216
TOTAL
6.452.259
6.429.027
Difference
(+/-) %
(99.382) 11.133 (77.835) 24.161 (14.407) (1.590) 8.442 33.517 (1.801) (71.457) 122.401 58.307 (9.835) (2.954) 9.779 8.937 842 221.500
-9,97 1,54 -14,89 3,92 -10,95 -0,98 6,22 28,08 -2,62 -24,73 30,60 19,54 -10,45 -2,48 21,51 21,00 28,96 10,63 0.36
Sumber : Ditjen Pemasaran, Kemenbudpar
Sertifikasi Profesi Menghadapi ASEAN STANDARISASI SERTIFIKASI MICE
multiplier effect. Christina mindset
Christina (Professional Convention Organizer) event organizer
Indonesia Congress & Convention Association Certification Master Management of Conference Certification Conference Professional Certification Conference Manager Certification Meeting Planner event staff Iqbal Alan Abdullah CEO PT. Royalindo, Rocky B. Kalalo Managing Director Panorama Convex, Wisnu B. S u la em a n D i rek t ur Te a m A s ia
user assessment user. N
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