Integrate CSR to Company’s Strategy and Branding
Telkomsel NextDev case study
Presented by Adita Irawati VP Corporate Communications
Industry Landscape
Mobile Internet
Smartphone Usage in Indonesia
129 min / day
10.7 aplikasi installed/ month source: eMarketer 2016
Company Profile
Economic Development
Real contribution for the nation’s development
Corporate Positioning Vision Be a world class, trusted provider of mobile digital lifestyle services and solutions.
Create Value
Adding value and innovate for the existing condition
To tackle the ‘impossible’ with technology
Digital Lifestyle & Solutions
“A company that innovates through technology, whereby its products and services can give positive impact to tackle socio economic problems, as well as creating value for Indonesia”
Mission
Deliver mobile digital service & solutions that exceed customer s expectation, create value for our stakeholder, and support the economic development of the nation
No. 1 in Indonesia No.6 in the world 152 mio subs 100,000 BTS 413 GraPARI 663 Mobile COMBAT 392 Mobile GraPARI 4G LTE services 33% revenues come from Digital and Broadband Business
COMMUNITY DIGITAL EMPOWERMENT & Backbone Optical Transport 2015 CITIZENSHIP WELLBEING
Telkomsel CSR Pillars EDUCATION Improving and supporting access to quality education within the formal, informal and vocational subjects for youths (10 - 30 years old)
Supporting the learning system for youths (10 30 years old) to understand human, cultural and social issues related to the ethical practice and safe behavior in the digital world
Providing means to support sustainability of community initiatives, by providing key infrastructure, strengthening skills and resources, improving access to markets and capital, and improving local value chains
PHYLANTHROPY
Donation for local communities mainly in the context of building good relationship with stakeholders or related to Hari Raya or Natal.
NextDev A Case Study
Creative + Productive Karya Anak Bangsa untuk Solusi Indonesia
The NextDev is a flag ship CSR program in the area of Crea8ve Digital. N e x t D e v f o c u s o n t h e d i g i t a l applicaPons that bring social impact to the community . NextDev building blocks are : EducaPons, CompePPon, Community and Volunteering
Three Main Roles
Sebagai Smart Community Nextdev akan menjadi roda penggerak masyarakat Indonesia dalam melakukan inovasi di bidang teknologi aplikasi
Sebagai Smart Solution Nextdev akan menghasilkan teknologi aplikasi yang mampu menyelesaikan masalah perkotaan di Indonesia
To build sustainable Digital Ecosystem in Indonesia
Sebagai Smart Innovation Nextdev akan memberikan dampak positif dengan pemecahan masalah di Indonesia secara kreatif
Accelerating Smart City Digital Initiatives
NextDev Area of Interest
Towards Sustainable Smart City
Smart Environment
E-Education
Smart Governance
E-Health
Smart Economy
E-Energy
Memiliki lingkungan kota yang sehat dan asri
E-Government
Pengelolaan kota yang terintegrasi dan saling bersinergi
E-UKM
Mendorong roda perekonomian kota secara sustainable
E-Maritime
SMART RURAL INITIATIVES
E-Agriculture
Smart Living
E-Tourism
Menyediakan kemudahan dan kenyamanan dalam hidup di kota
E-Transportation
#1
#2
#3 R E G I O N A L P I T C H I N G
November 2016
Malam penganugerahan 3 pemenang dan mengapresiasi aplikasi terbaik dalam pengembangan daerah rural
#5 G R A N D F I N A L
NextDev Program Structure & Timeline R O A D S H O W
Selama 5 hari, finalis berkesempatan dibekali mematangkan aplikasi yang telah dipersiapkan oleh para finalis
# 4BOOTCAMP
Oktober 2016
Kegiatan pitching secara regional dari top 20 di masingmasing region sebagai penilaian penentuan finalis
Mei – September 2016
Solialisasi dilakukan melalui roadshow di beberapa kota untuk memperkenalkan konsep dan mekanisme karya finalis
Mei 2016
K I C K - O F F Sosialisasi NextDev 2016 akan dimulai bulan April dengan sebuah pertemuan untuk mengikat komitmen NextDev 2016
INDIKATOR PROBLEM
SOLUTION
UX / UI
WHAT: Aspek ini akan menilai fitur-fitur dari aplikasi dalam menyelesaikan permasalahan yang telah ditentukan
WHY: Aspek ini akan menilai konteks permasalahan yang ingin diselesaikan beserta ide aplikasi yang ditawarkan untuk penyelesaiannya
DESKRIPSI
30%
35%
35%
BOBOT
Best of the Best Criteria
HOW: Aspek ini akan menilai seberapa praktikal dan efektif aplikasi yang dibuat oleh peserta untuk digunakan oleh user secara nyata
3 Best of the Best will win ->>>>
MARKET ACCESS
6M
MARKETING PUBLICITY
MENTORING
MANAGEMENT TRIP
MONEY
MONETIZATION
How NextDev sustain ?
• NextDev Winner Exhibition
• Lean Start Up Seminar
• NextDev Winner sharing session
• Start Up Workshop and Coaching Clinic with mentors and winners
Market Access Stakeholders relationship Promotion Endorsement Scaling up
Telkomsel support the best of best by providing : 1. 2. 3. 4. 5.
Program Communications
Utilizing Mainly Digital Channel and Partly Mainstream media
Digital Channel
The Results
As a big corporation in Indonesia, Telkomsel has highest TOM recall and spontaneous awareness after Pertamina , while at total level, Telkomsel is still the highest
Telkomsel is perceived highest as digital company
Telkomsel scored higher than average equity index. As compared to other companies, Telkomsel is the highest
