Pricelist - 2011
PHONE
EMAIL
720 705 459
[email protected]
HANDPICKED WEB/NETWORK/CHANNEL
AD FORMATS
CPM (CPT)
AGENCY COMMISSION %
AGENCY BONUS %
WINDOWS LIVE - HOTMAIL & MESSENGER 300x250
CZK
120
160x600
CZK
75
Text Link
CZK
25
234x60
CZK
50
234x60 expand. 300x250
CZK
95
234x60 expand. 300x600
CZK
125
234x60 expand. full PC screen
CZK
190
300x250
CZK
120
WEB/NETWORK/CHANNEL
AD FORMATS
IMPRESSIONS
15%
40%
GROSS PRICE
AGENCY BONUS %
WEEKLY PACKAGE 300x250
300,000
CZK
36,000
160x600
200,000
CZK
15,000
Text Link
250,000
CZK
6,250
234x60
250,000
CZK
12,500
1,000,000
CZK
69,750
TOTAL
24%
VOLUME DISCOUNT NETNET PRICE REAL CPM
CZK CZK
53,010 53
40%
WEB/NETWORK/CHANNEL
AD FORMATS
IMPRESSIONS
GROSS PRICE
AGENCY BONUS %
MONTHLY PACKAGE 300x250
1,250,000
CZK
150,000
160x600
1,250,000
CZK
93,750
Text Link
1,250,000
CZK
31,250
234x60
1,250,000
CZK
62,500
5,000,000
CZK
337,500
TOTAL
32%
VOLUME DISCOUNT NETNET PRICE REAL CPM
40%
CZK
229,500
CZK
WEB/NETWORK/CHANNEL
46
AD FORMATS
IMPRESSIONS
GROSS PRICE
AGENCY BONUS %
3 MONTHS QUARTERLY PACKAGE 300x250
3,000,000
CZK
360,000
160x600
3,000,000
CZK
225,000
Text Link
3,000,000
CZK
75,000
234x60
3,000,000
CZK
150,000
12,000,000
CZK
810,000
TOTAL
50%
VOLUME DISCOUNT
405,000
CZK
Page 2 Age
65+
65+
50-64
Czech Repbublic
<13
- Typically with higher education and in urban area
Hotmail
18-24
- Tech savvy consumers, IT and technology oriented
45.0% 40.0% 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0%
13-17
- Strong in 18-35 age category (ICQ reach is mostly at 10-20 years old)
50-64
Age
- Leading rich client applications and new web services (Office Web Apps, Photos, Mesh, etc.)
35-49
- Mail service with 97 155 active users
35-49
- Instant Messaging Service with 156 488 active monthly users, 376 minutes
Czech Repbublic
25-34
- 1,7% of all time online
Messenger
25-34
- 249 281 of active monhtly users (all web services)
40.0% 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0%
18-24
WINDOWS LIVE in Czech Republic
34
13-17
REAL CPM
CZK
<13
NETNET PRICE
40%
WEB
PLACEMENT
AD FORMATS
CPM (CPT)
PHONE
EMAIL
225 992 268
[email protected]
CLIENT BONUS
AGENCY COMMISSION %
additional 10% volume of impressions
5%
LINKEDIN Run of Professional
160x600
CZK
450
Run of Professional
300x250
CZK
560
Run of Professional
728x90
CZK
450
Run of Professional
Text Link
CZK
170
Run of Crowd
160x600
CZK
675
Run of Crowd
300x250
CZK
785
Run of Crowd
728x90
CZK
675
Run of Crowd
Text Link
CZK
240
Custom Audience Segment
160x600
CZK
840
Custom Audience Segment
300x250
CZK
955
Custom Audience Segment
728x90
CZK
840
Custom Audience Segment
Text Link
CZK
290
Inbox
InMail (per sent)
CZK
45
Minimální objem kampaně CZK 122.000 n/n Pro bližší informace o cílení na LinkedIn.com zašlete požadavek na
[email protected]. For detailed information about targeting on LinkedIn.com sendrequest to
[email protected].
Minimum IO CZK 122.000 n/n
WEB/NETWORK/CHANNEL
PLACEMENT
AD FORMATS
CPM (CPT)
DISCOUNT %
AGENCY COMMISSION %
n/a
15%
n/a
30%
n/a
15%
n/a
15%
BUSINESS & FINANCE Finance
160x600
CZK
381.00
Finance
728x90
CZK
464.00
Finance
300x250
CZK
596.00
ROS
728x90
CZK
650.00
Homepage
300x250
CZK
790.00
ROS
300x250, 300x600
CZK
790.00
TRAVEL Homepage + ROS
300x250
CZK
350.00
ROS
120x600, 160x600
CZK
270.00
ROS
728x90, 468x60
CZK
150.00
YAHOO! ROS
300x250
CZK
290.00
ROS
300x250 expandable to 560x300
CZK
580.00
Homepage
300x250
CZK
397.00
ROS
300x250
CZK
149.00
ROS
728x90
CZK
100.00
ROS
160x600
CZK
86.00
ROS
300x600
CZK
132.00
ROS
300x250 expandable to 560x300
CZK
298.00
Mail
300x250
CZK
132.00
Mail
728x90
CZK
100.00
Mail
160x600
CZK
86.00
Mail
300x600
CZK
171.00
Mail
300x250 expandable to 560x300
CZK
265.00
Messenger
300x250
CZK
248.00
Messenger
234x60
CZK
62.00
Messenger
300x250 expandable to 560x300
CZK
497.00
Všechny ceny jsou bez DPH. ROC - Run of Category
All prices are excluded from VAT.
ROS - Run of Site
Na všechny položky ceníku se kromě uvedených slev vztahuje i bonus ve výši 40%, kromě Bloomberg (0%) a LinkedIn (0%). V případě zájmu o inzerci na jiných zahraničních serverech, zašlete nám požadavek na
[email protected].
All prices are subject of additional 40% bonus, except Bloomberg (0%) and LinkedIn (0%). In case of interest in advertising on other international web sites, send us your inquiry to
[email protected].
Page 4
MOBILE RICH-MEDIA Httpool Mobile je unikátní rich-media microsite pro všechny telefony typu iPhone a Android. Ideální pro brand awareness kampaně. Specifikace a možnosti: - banner 320x50, microsite 320x416 - foto galerie - audio & video - submit data form - phone call - odkazy do Android/iPhone markets - bez nutnosti landing page - průměrné CTR až 4% - zpracování microsite v ceně kampaně
CHANNEL
News & Travel
Business & Finance
Entertainment
Technology
Page 5
PLACEMENT
CPM (CPT)
DISCOUNT %
AGENCY COMMISSION %
15%
15%
ABC News, NBC, FOX, CBS, news24.com, Daily News, HotMacNews, Airliners.net, City Guide, Find a Starbucks, iLocate, iMaps, Museum Locator, Tripwolf.com, Newzilla, Quick News Free, iMap Weather, World Now,... Forbes, ABC News Finance, World Now (CBS, NBC), iDollar, iStockManager, SharePrice, JobFinder, iTerminal, iJob, Convert Everything, Chart Tool, Change, Billing, BillMinder Lite, BillTracker Lite, Star Tribune - Finance, ... Billboard, ABC Entertainment, LiveBuzz, Celebuzz, Wallpapers Free, Dailystab.com, Mania.com, 1001 Ringtones CZK 500.00 Pro, Animalizer, AppVee, Comics, Eclipse, iAmBeatBox, Dumb Laws, Photonasis Lite, Idolator, ...
AdWeek, Mashable, MediaWeek, ReadWriteWeb, SheGeeks.com, The Apple Blog, The PlayStation Blog Community, Air sharing, Airphones, aTube Video Downloader, Barcodesscan, Bluetooth Photo Share, Free Battery, Free Wi-Fi, My Tracks, UnlimTones, WHERE, ...
CHANNEL
PLACEMENT
DISCOUNT %
AGENCY COMMISSION %
CZK 500.00
15%
15%
NHL Playoffs, NFL.com, World Now sports, Border Lounge, ESPNDraftKit 09, Europe Fottball News, Fashion Girls, Free Joker Slots, Fixed, NBA Latest News, Touch Hockey, World Cup 2012, Ski Lodge, iBet NFL 2010, USA Today Games, Totalprosports.com,...
Men & Sports
Elle, Elle Girl, eHow Fashion, eHow Home & Garden, Makeherup.com, Glam.com, Myhaircuts.com, Gossip.com, Allrecipes.com, EyeChecker, iStayFit, Live Coupon, AidHealth, Coffee Buzz, Dailystab.com, Temptalia.com, Allwomenstalk.com, romantic-tips.com, ...
Women & Fitness
Kids & Teens
CPM (CPT)
AtomicFart, Blowfish, Dog Whistler, Duck Shoot, Birthday Notifications, Adams Trouble, Animal Match, Blowfish Poppers, BumpersCars Lite, MusicMonkey, Unlimited Free Wallpapers,VideoShaker, Words With Friends Free, Movies Now!, MovieDNA, Movie Tweet, ...
Všechny ceny jsou bez DPH.
All prices are excluded from VAT.
PERFORMANCE CHANNEL
AD FORMATS
AVERAGE CTR%
CPC
DISCOUNT %
AGENCY COMMISSION %
AGENCY BONUS %
300x250, 120x600, 160x600, 728x90, 468x60, 250x250, 200x200
0.25%
CZK 9.00
n/a
15%
40%
News & Travel Business & Finance Entertainment Technology Men & Sports Women & Fitness Auto-moto Social Networks Kids & Teens Všechny ceny jsou bez DPH.
Ceny jsou platné od 16. 5. 2011. Prices are valid from May 16, 2011.
Page 6
All prices are excluded from VAT.
