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Konsep Pengantar Karya Tugas Akhir
PERANCANGAN COMPANY PROFILE PERUSAHAAN PRIMA LOGAM MELALUI AUDIO VISUAL
Diajukan Untuk Menempuh Ujian Tugas Akhir Sebagai Prasyarat Guna Memperoleh Gelar Sarjana Seni Pada Fakultas Seni Rupa dan Desain Program Studi Desain Komunikasi Visual
Disusun Oleh:
M. ARIEF DZUL HIMAM C0709049
PROGRAM STUDI DESAIN KOMUNIKASI VISUAL FAKULTAS SENI RUPA DAN DESAIN UNIVERSITAS SEBELAS MARET SURAKARTA commit to user
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PERANCANGAN COMPANY PROFILE PERUSAHAAN PRIMA LOGAM MELALUI AUDIO VISUAL M. Arief Dzul Himam1 Hermansyah Muttaqin, S.Sn, M.Sn.2, Esty Wulandari, S.Sos, M.Si.3
ABSTRAK M. Arief Dzul Himam, 2015. Pengantar Tugas Akhir ini berjudul “Perancangan Company Profile Perusahaan Prima Logam Melalui Audio Visual”. Perusahaan Prima Logam adalah perusahaan yang berjalan dibidang peleburan logam, Prima Logam berada di daerah Ceper, Klaten, Jawa Tengah. Industri peleburan logam di Klaten terdapat didaerah Ceper, sehingga terdapat banyak perusahan lain yang berjalan di bidang peleburan logam, salah satunya adalah Prima Logam. Adapun permasalahan yang dikaji adalah (1) Bagaimana merancang video company profile pengecoran besi Prima Logam, sebagai sarana untuk mempromosikan perusahaan tersebut? (2) Bagaimana merancang dan memilih media pendukung yang tepat untuk mempromosikan perusahaan Prima Logam? Tujuan promosi yang memakai media audio visual adalah untuk meningkatkan jumlah konsumen melalui media digital sehingga pendapatan semakin meningkat dengan cara memaksimalkan produk unggulan yang dimiliki oleh Prima Logam serta kedepannya perusahaan dapat terus bersaing dengan perusahaan yang lain.
_______________________ 1 Mahasiswa Jurusan Desain Komunikasi Visual dengan NIM C0709049 2 Dosen Pembimbing I commit to user 3 Dosen Pembimbing II iv
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DESIGN COMPANY PROFILE "PRIMA LOGAM COMPANY" THROUGH AUDIO VISUAL M. Arief Dzul Himam1 Hermansyah Muttaqin, S.Sn, M.Sn.2, Esty Wulandari, S.Sos, M.Si.3
ABSTRACT M. Arief Dzul Himam, 2015. Introduction of this Final Project entitled "Design Company Profile Prima Logam Company Through Audio Visual". Prima Logam company is the company that runs teh field of melting iron and location this company in Ceper, Klaten, Central Java. This area many company run the field of melting iron, one of them is Prima Logam company. The issues examined are (1) How to design a company profile video Prima Logam iron foundry, as a means to promote the company? (2) How to design and select the proper media support to promote Prima Logam company? The purpose of promotion that uses audio-visual media is to increase the number of consumers through digital media thus increasing revenue by maximizing the superior products owned by Prima Logam, so for the future the company can continue to compete with other companies.
______________________ 1 Department of Visual Communication Design Students with NIM C0709049 2 Guide Lecture I commit to user 3 Guide Lecture II v
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MOTTO
“Kebanggan kita yang terbesar adalah bukan tidak pernah gagal, tetapi bangkit kembali setiap kali kita jatuh” (Muhammad Ali, Petinju) commit to user vi
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PERSEMBAHAN
Tugas Akhir ini saya persembahkan kepada: Kedua orang tua. commit to user vii
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KATA PENGANTAR
Puji syukur kehadirat Tuhan Allah Subhanahu Wa Ta'Ala atas segala limpahan rahmat dan
hidayah-Nya, sehingga penulis mampu menyelesaikan
Tugas Akhir dengan judul: Perancangan Company Profile Perusahaan Prima Logam Melalui Audio Visual. Dalam penyusunan tugas akhir ini, tentunya tidak lepas dari bimbingan dan bantuan dari berbagai pihak. Oleh karena itu Penulis mengucapkan terima kasih kepada: 1.
Drs. Ahmad Adib, M.Hum., Ph.D., selaku Dekan Fakultas Seni Rupa dan Desain
2.
Dr. Deny Tri Ardianto S.Sn., Dipl.Art, selaku ketua prodi Desain Komunikasi Visual
3.
Hermansyah Mutaqin, S.Sn, M.Sn. selaku Pembimbing Tugas Akhir I
4.
Esty Wulandari S.Sos, S.Si. selaku Pembimbing Tugas Akhir II
5.
Priyono Hadi selaku Pemilik sekaligus Direktur perusahaan Prima Logam
6.
Manajemen serta staf karyawan perusahaan Prima Logam
7.
Dosen serta staf karyawan Desain Komunikasi Visual Penulis menyadari bahwa penulisan ini masih ada kekurangan. Untuk itu
penulis mengharapkan saran dan kritik yang bersifat membangun, untuk kemudian dijadikan perbaikan di masa yang akan datang.
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Semoga pengantar tugas akhir ini dapat bermanfaat khususnya bagi penulis dan umumnya bagi para pembaca.
Surakarta, 16 Mei 2015 Penulis,
M. Arief Dzul Himam NIM. C0709049
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DAFTAR ISI
HALAMAN JUDUL........................................................................................ i LEMBAR PERSETUJUAN............................................................................ ii LEMBAR PENGESAHAN ............................................................................ iii ABSTRAK ....................................................................................................... iv ABSTRACT ....................................................................................................... v MOTTO ........................................................................................................... vi PERSEMBAHAN ............................................................................................ vii KATA PENGANTAR ..................................................................................... viii DAFTAR ISI .................................................................................................... x BAB I PENDAHULUAN ............................................................................... 1 A. Latar Belakang ............................................................................... 1 B. Rumusan Masalah .......................................................................... 3 C. Tujuan Perancangan ....................................................................... 3 D. Metode Pengumpulan Data ........................................................... 3 BAB II LANDASAN TEORI ........................................................................ 6 A. Perancangan ......................................................................................... 6 1. Pengertian Perancangan ................................................................. 6 2. Tujuan Perancangan ....................................................................... 6 3. Fungsi Perancangan ....................................................................... 7 B. Perusahaan............................................................................................ 9 1. Pengertian Perusahaan ................................................................... 9 2. Bentuk Perusahaan ......................................................................... 10 C. Company Profile .................................................................................. 11 1. Pengertian Company Profile .......................................................... 11 2. Fungsi Company Profile ................................................................ 16 3. Isi Company Profile ....................................................................... 17 4. Media Company Profile ................................................................. 20 D. Audio Visual ......................................................................................... 21 1. Pengertian Audio Visual ................................................................. 21 commit to user 2. Format Audio Visual ...................................................................... 24 x
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3. Mekanisme Produksi Video ........................................................... 26 BAB III IDENTIFIKASI DATA .................................................................. 33 A. Data Perusahaan ................................................................................... 33 B. Data Produk .......................................................................................... 35 1. Ragam Produk ................................................................................ 35 2. Tahap Pembuatan Produk .............................................................. 37 C. Struktur Organisasi Prima Logam ........................................................ 39 D. Data Konsumen .................................................................................... 40 E. Promosi Yang Dilakukan ..................................................................... 41 F. Komparasi ............................................................................................ 42 1. PT Aneka Adhi Logam .................................................................. 42 2. CV Bonjor Jaya .............................................................................. 45 G. Analysis SWOT ................................................................................... 48 H. USP (Unique, Selling, Prepotition)...................................................... 51 I. Positioning ........................................................................................... 52 BAB IV KONSEP KARYA VIDEO COMPANY PROFILE ...................... 53 A. Metode Perancangan ............................................................................ 53 B. Strategi Kreatif ..................................................................................... 54 C. Target Market dan Target Audiens ...................................................... 55 1. Target Market ................................................................................ 55 2. Target Audiens ............................................................................... 56 D. Strategi Visual ...................................................................................... 56 1. Isi Pesan ......................................................................................... 57 2. Bentuk Pesan .................................................................................. 57 E. Konsep Karya Video Company Profile................................................ 62 1. Pra Produksi ................................................................................... 63 2. Produksi ......................................................................................... 66 3. Pasca Produksi ............................................................................... 68 F. Media Placement .................................................................................. 69 1. Video Company Profile.................................................................. 70 2. Website ........................................................................................... 70 3. Label DVD ..................................................................................... 71 commit to user xi
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4. Cover DVD .................................................................................... 71 5. Kalender Duduk ............................................................................. 72 6. Kartu Nama .................................................................................... 72 7. Kop Surat ....................................................................................... 73 8. Amplop........................................................................................... 73 9. Nota ................................................................................................ 74 10. Brosur ............................................................................................. 74 11. Tas .................................................................................................. 75 12. Mousepad ....................................................................................... 75 G. Prediksi Biaya ...................................................................................... 75 BAB V VISUALISASI KARYA ................................................................... 78 A. Karya Utama ........................................................................................ 78 1. Video Company Profile.................................................................. 78 B. Karya Pendukung ................................................................................. 87 1. Label DVD ..................................................................................... 87 2. Cover DVD ..................................................................................... 88 3. Kartu Nama .................................................................................... 89 4. Amplop........................................................................................... 90 5. Nota ................................................................................................ 91 6. Kop Surat ....................................................................................... 92 7. Kalender Duduk ............................................................................. 93 8. Brosur ............................................................................................. 95 9. Mouse Pad ...................................................................................... 96 10. Tas .................................................................................................. 97 11. website ............................................................................................ 98 BAB VI PENUTUP ........................................................................................ 101 A. Kesimpulan .......................................................................................... 101 B. Saran ..................................................................................................... 102 DAFTAR PUSTAKA ..................................................................................... 103 LAMPIRAN commit to user xii
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DAFTAR GAMBAR
Gambar 1. Tempat Prima Logam ..................................................................... 34 Gambar 2. Produk Prima Logam ..................................................................... 36 Gambar 3. Brosur Prima Logam ...................................................................... 42 Gambar 4. Kartu nama Prima Logam .............................................................. 42 Gambar 5. Pabrik PT Aneka Adhilogam Karya............................................... 44 Gambar 6. Produk PT Aneka Adhilogam Karya ............................................. 44 Gambar 7. Website PT Aneka Adhilogam Karya ............................................ 46 Gambar 8. Produk CV. Bonjor Jaya ................................................................ 47 Gambar 9. Website CV. Bonjor Jaya ............................................................... 49 Gambar 10. Contoh Video ............................................................................... 59 Gambar 11. Contoh Mondrian Layout ............................................................. 62 Gambar 12. Contoh Storyboard ....................................................................... 65
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DAFTAR TABEL
Tabel 1 Analisis SWOT ................................................................................... 49 Tabel 2 Prediksi biaya ...................................................................................... 76
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