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Pengantar Karya Tugas Akhir
PERANCANGAN BUKU ILUSTRASI TENTANG PELESTARIAN LINGKUNGAN HIDUP UNTUK MENANAMKAN GREEN LIFESTYLE PADA ANAK
Diajukan untuk Memenuhi Persyaratan Guna Mencapai Gelar Sarjana pada Jurusan Desain Komunikasi Visual Fakultas Seni Rupa dan Desain Universitas Sebelas Maret
Oleh:
AMALIA PRATIFASARI C0709009
DESAIN KOMUNIKASI VISUAL FAKULTAS SENI RUPA DAN DESAIN UNIVERSITAS SEBELAS MARET SURAKARTA 2015 commit to user
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PERSEMBAHAN
To the most beautiful woman, my mother, I’m sorry and thank you. To my father, thank you. I love both of you.
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MOTTO
“So, verily, with every difficulty there is relief.” (Al-Inshirah 94:5)
“There’s reward for kindness to every living thing.” – Bukhari & Muslim
“What ever you decide to do, make sure it makes you happy.” – Paolo Coelho
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KATA PENGANTAR
Alhamdulillah. Puji syukur ke hadirat Allah SWT atas rejeki, tuntunan, dan kekuatan yang diberikan sehingga penulis dapat menyusun dan menyelesaikan Mata Kuliah Tugas Akhir ini guna memenuhi persyaratan untuk mencapai gelar Sarjana Jurusan Desain Komunikasi Visual Universitas Sebelas Maret Surakarta. Dalam menyelesaikan Tugas Akhir ini, tak lepas dari dorongan dan bantuan dari berbagai pihak. Maka dari itu, penulis ingin mengucapkan terima kasih kepada: 1. Drs. Ahmad Adib, M.Hum, P.Hd selaku Dekan Fakultas Seni Rupa dan Desain 2. Dr. Deny Tri Ardianto, S. Sn., Dipl. Art selaku Ketua Program Studi Desain Komunikasi Visual 3. Jazuli Abdin Moenib, S.Sn, selaku dosen sekaligus Pembimbing I Tugas Akhir 4. Anugrah Irfan Ismail, S.Sn, selaku dosen sekaligus Pembimbing II Tugas Akhir 5. Badan Lingkungan Hidup Kota Surakarta, sebagai salah satu sumber utama dalam pembuatan Tugas Akhir Penulis berharap penyusunan Pengantar Tugas Akhir yang berjudul Perancangan Buku Ilustrasi Tentang Pelestarian Lingkungan Hidup Untuk Menanamkan Green Lifestyle Pada Anak ini dapat berguna bagi generasi masa depan Indonesia. Penulis juga menyadari akan masih banyaknya kekurangan dan masih banyak hal yang harus dipelajari. Kritik dan saran penulis harapkan dan semoga dapat menjadi lebih baik untuk masa mendatang. Atas perhatiannya, penulis mengucapkan terima kasih.
Surakarta, 7 Juli 2015 Penulis
Amalia Pratifasari
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DAFTAR ISI HALAMAN JUDUL ............................................................................................ i HALAMAN PERSETUJUAN ............................................................................ ii HALAMAN PENGESAHAN .............................................................................. iii HALAMAN PERSEMBAHAN .......................................................................... iv HALAMAN MOTTO .......................................................................................... v KATA PENGANTAR .......................................................................................... vi DAFTAR ISI ......................................................................................................... vii DAFTAR GAMBAR ............................................................................................ xii ABSTRAK ............................................................................................................ xiv ABSTRACT ........................................................................................................... xv BAB I. PENDAHULUAN .................................................................................... 1 A. Latar Belakang Masalah ............................................................................. 1 B. Rumusan Masalah ...................................................................................... 2 C. Tujuan Perancangan ................................................................................... 2 D. Target Market .............................................................................................. 2 E. Target Audience ........................................................................................... 3 F. Metodologi Penelitian ................................................................................. 3 BAB II. KAJIAN TEORI .................................................................................... 4 A. Tinjauan Perancangan ................................................................................ 6 1. Pengertian Perancangan ........................................................................ 6 2. Proses Perancangan ............................................................................... 7 B. Tinjauan Tentang Buku .............................................................................. 8 commit to user
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1. Pengertian Buku .................................................................................... 8 2. Sejarah Buku ......................................................................................... 9 3. Jenis Buku ............................................................................................. 10 4. Tata Aturan Halaman Buku .................................................................. 23 C. Tinjauan Tentang Ilustrasi .......................................................................... 24 1. Pengertian Ilustrasi ................................................................................ 24 2. Sejarah Ilustrasi ..................................................................................... 25 3. Fungsi Ilustrasi ....................................................................................... 27 4. Jenis Ilustrasi .......................................................................................... 28 D. Tinjauan Tentang Buku Ilustrasi ................................................................ 33 1. Pengertian Buku Ilustrasi ...................................................................... 33 2. Manfaat Ilustrasi Pada Buku ................................................................. 34 E. Tinjauan Tentang Lingkungan Hidup ......................................................... 36 1. Pengertian Lingkungan Hidup .............................................................. 36 2. Unsur Lingkungan Hidup...................................................................... 38 3. Peran Lingkungan Hidup ...................................................................... 40 4. Sifat Lingkungan Hidup ........................................................................ 40 5. Mutu Lingkungan Hidup ....................................................................... 43 6. Manfaat Dan Resiko Lingkungan Hidup .............................................. 44 F. Tinjauan Tentang Lifestyle.......................................................................... 45 1. Pengertian Lifestyle (Gaya Hidup) ........................................................ 45 2. Faktor-Faktor Yang Mempengaruhi Lifestyle ....................................... 47 G. Tinjauan Tentang Anak .............................................................................. 50 commit to user 1. Pengertian Anak .................................................................................... 50
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2. Tumbuh Kembang Anak Secara Umum ............................................... 51 3. Fase Tumbuh Kembang Anak ............................................................... 53
BAB III. IDENTIFIKASI DATA ....................................................................... 57 A. Identifikasi Data Produk............................................................................. 57 1. Green Lifestyle ...................................................................................... 57 2. Analisis Penerbit ................................................................................... 70 B. Pembanding ................................................................................................ 72 C. Analisis SWOT........................................................................................... 76 D. Positioning ................................................................................................. 78 J. USP (Unique, Selling, Preposition)............................................................. 78 BAB IV. KONSEP KREATIF PERANCANGAN ............................................ 80 A. Metode Perancangan .................................................................................. 80 B. Target Market ............................................................................................. 82 C. Target Audience .......................................................................................... 83 D. Target Visual .............................................................................................. 83 1. Target Karya.......................................................................................... 83 2. Media Promosi ...................................................................................... 83 3. Merchandise .......................................................................................... 83 4. Material Promosi ................................................................................... 84 E. Konsep Kreatif ............................................................................................ 84 F. Format Buku ............................................................................................... 84 G. Tema dan Storyline..................................................................................... 85 1. Tema ...................................................................................................... 85 commit to user
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2. Storyline ................................................................................................ 85 H. Visualisasi Komik ...................................................................................... 85 1. Karakter ................................................................................................ 85 2. Desain Properti ..................................................................................... 87 3. Gaya Gambar ....................................................................................... 88 4. Teknik Gambar..................................................................................... 88 5. Layout .................................................................................................. 88 6. Proses Pengerjaan................................................................................. 89 I. Sampul ........................................................................................................ 90 1. Judul ...................................................................................................... 90 2. Ilustrasi .................................................................................................. 93 3. Warna .................................................................................................... 93 4. Tipografi ................................................................................................ 93 J. Media Promosi dan Penempatannya ......................................................... 94 1. Target Karya .......................................................................................... 94 2. Media Promosi ...................................................................................... 94 3. Material Promosi ................................................................................... 95 4. Merchandise .......................................................................................... 95 K. Estimasi Biaya ........................................................................................... 96 1. Kalkulasi Biaya Cetak ........................................................................... 96 2. Material Promosi ................................................................................... 98 BAB V. VISUALISASI KARYA ........................................................................ 99 A. Buku Selamatkan Bumi Kita! .................................................................... 99 1. Sampul Buku Komik ............................................................................. 99 commit to user
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2. Isi Buku Komik ..................................................................................... 100 B. Media Promosi ........................................................................................... 101 1. Poster ..................................................................................................... 101 2. X-Banner ............................................................................................... 102 C. Merchandise ............................................................................................... 103 1. Stiker ..................................................................................................... 103 2. Mug ....................................................................................................... 105 3. Pin ......................................................................................................... 106 4. Gantungan Kunci .................................................................................. 108 D. Material Promosi ........................................................................................ 110 1. T-shirt .................................................................................................... 110 2. Tote Bag ................................................................................................ 111
BAB VI. PENUTUP ............................................................................................. 112 A. Kesimpulan ................................................................................................ 112 B. Saran ........................................................................................................... 112 DAFTAR PUSTAKA ........................................................................................... 114 SUMBER INTERNET ......................................................................................... 115 LAMPIRAN .......................................................................................................... 116
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DAFTAR GAMBAR
Gambar 2.1 : Komik Jepang (Manga) “Detective Conan” vol.1 ........................... 10 Gambar 2.2 : Kumpulan cergam “Bona” vol.7 ...................................................... 11 Gambar 2.3 : Sampul buku Harry Potter I ............................................................. 12 Gambar 2.4 : Novelet “Son Of Liberty” ................................................................. 12 Gambar 2.5 : Nomik (novel & komik) “The Little Princess” ................................ 13 Gambar 2.6 : Buku antologi “The Beatles” ........................................................... 14 Gambar 2.7 : Buku dongeng “Cinderella” .............................................................15 Gambar 2.8 : Buku biografi Barrack Obama “The Audacity of Hope” .................. 15 Gambar 2.9 : Buku harian Aya Kitou “One Litre Of Tears” ................................. 16 Gambar 2.10 : Ensiklopedia Anak Kreatif 12 volume ........................................... 17 Gambar 2.11 : Buku kumpulan karya fotografi Kim Myungsoo ........................... 18 Gambar 2.12 : Buku laporan tahunan Pusat Penelitian Bioteknologi .................... 18 Gambar 2.13 : Buku tafsir Al Qur’an jilid 2 .......................................................... 19 Gambar 2.14 : Kamus kedokteran “DORLAND” edisi 31 .................................... 20 Gambar 2.15 : Buku panduan dekorasi kue taart .................................................. 21 Gambar 2.16 : Atlas Dunia..................................................................................... 21 Gambar 2.17 : Buku prinsip dan aplikasi fotokimia .............................................. 22 Gambar 2.18 : Buku pelajaran Bahasa Inggris untuk kelas 3 SMP ....................... 22 Gambar 2.19 : Buku mewarnai Hello Kitty ........................................................... 23 Gambar 2.20 : Editorial Illustration karya Carol Keams ....................................... 29 Gambar 2.21 : Advertising Illustration “Burger King” di Eropa ........................... 29 user Week S/S 2013 ...................... 30 Gambar 2.22 : Fashion illustrationcommit untuk to Fashion
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Gambar 2.23 : Struktur DNA ................................................................................. 31 Gambar 2.24 : Douglas Langton’s herbarium collection ...................................... 31 Gambar 2.25 : Ilustrasi cutaway detail Grand Piano ............................................. 32 Gambar 2.26 : Ilustrasi data konsumsi telaur karya Joanna Sevilla ....................... 33 Gambar 3.1 : Grafis efek rumah kaca .................................................................... 59 Gambar 3.2 : Grafis efek umpan balik ................................................................... 60 Gambar 3.3 : Grafis variasi matahari selama 30 tahun .......................................... 61 Gambar 3.4 : Cover buku “Polusi” ........................................................................ 73 Gambar 3.5 : Layout buku “Polusi” ....................................................................... 74 Gambar 3.6 : Cover buku “Pemanasan Global & Perubahan Garis Pantai” .......... 75 Gambar 3.7 : Layout buku “Pemanasan Global & Perubahan Garis Pantai”......... 76 Gambar 4.1 : Karakter Nana .................................................................................. 85 Gambar 4.2 : Karakter Dudu .................................................................................. 85 Gambar 4.3 : Karakter Si Ulet................................................................................ 86
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DAFTAR BAGAN
Bagan 1.1 : Bagan urutan teknik analisis ............................................................... 5 Bagan 4.1 : Bagan alur tahapan perancangan buku ............................................... 81
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PERANCANGAN BUKU ILUSTRASI TENTANG PELESTARIAN LINGKUNGAN HIDUP UNTUK MENANAMKAN GREEN LIFESTYLE PADA ANAK
Amalia Pratifasari Jazuli Abdin Munib, S.Sn
2
1
Anugrah Irfan Ismail, S.Sn
3
ABSTRAK Amalia Pratifasari, 2015. Pengantar Karya Tugas Akhir ini berjudul Perancangan Buku Ilustrasi Tentang Pelestarian Lingkungan Hidup Untuk Menanamkan Green Lifestyle Pada Anak. Adapun permasalahan yang dikaji adalah bagaimana membuat buku ilustrasi tentang green lifestyle yang menarik dan informatif bagi pembaca khususnya anak-anak. Tujuan pembuatan komik ini juga untuk meningkatkan kesadaran akan pentingnya menanamkan kebiasan hidup hijau sejak dini yang nantinya akan terus diterapkan hingga dewasa dan diturunkan kepada generasi berikutnya, demi kepentingan makluk hidup di masa yang akan datang.
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Mahasiswa Jurusan Deskomvis Fakultas Seni Rupa dan Desain UNS dengan NIM C0709009
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Jazuli Abdin Munib, S.Sn sebagai Dosen Pembimbing I
3.
Anugrah Irfan Ismail, S.Sn sebagai Dosen Pembimbing II
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THE DESIGNING OF ILLUSTRATION BOOK ABOUT ENVIRONMENTAL CONSERVATION IN IMPLEMENTING GREEN LIFESTYLE FOR CHILDREN
Amalia Pratifasari Jazuli Abdin Munib, S.Sn
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Anugrah Irfan Ismail, S.Sn
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ABSTRACT Amalia Pratifasari, 2015. This is the preface for thesis entitled The Designing of Illustration Book About Environmental Conservation In Implementing Green Lifestyle for Children. The main focus in this thesis is how to design an illustration book consisting not only interesting but also informative explanation about green lifestyle for the reader especially children. This book making aims to raise the awareness for the importance of implementing green lifestyle since early age and how to constantly keeping that lifestyle in order to make a better environment in the future.
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Student of Communication and Visual Design, Faculty of Fine Arts and Designs, Student Identification Number C0709009
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Jazuli Abdin Munib, S.Sn as First Thesis Supervisor
3.
Anugrah Irfan Ismail, S.Sn as Second Thesis Supervisor
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