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DIAN SURYA ADI PUTRI 1555 Affco Branch – MT Account Supervisor
BACKGROUND
CUSTOMER (BANK)
Added value for the operation Market coverage Go Retail!
COMPETITOR
Competitive market
COMPANY
Improvement
INDONESIAN BANKING INDUSTRY Indonesian Banking Industry Based on Indonesian Bank ( Mei 2011)
Bank Umum
Bank Pemerintah
BPD
Bank Swasta
Bank Umum Swasta
BPR Konvensional
Bank Umum Syariah
(122) PERBANKAN BPR (1767) BPR Syariah
MOBILE BRANCH USER
Source : Bank, vendor karoseri, TRAC branches(May 2011)
Bank Umum: 66 unit; BPD: 35unit Investment system
MOBILE BRANCH Definition Design Timeframe
MOBILE BRANCH MOBILE BRANCH is a physical form of a branch building that have high mobility advantage to reach the unreachable customer or away from existing bank location with similar functions of the branch and getting daily customer. MOBILE BRANCH merupakan bentuk fisik dari sebuah cabang gedung memiliki kelebihan mobilitas tinggi untuk meraih nasabah bank yang belum terjangkau atau jauh dari lokasi cabang eksisting dengan fungsi serupa cabang untuk melakukan penetrasi dan mendapatkan nasabah sehari-hari.
Transaksi ATM yang aman dan nyaman
CSO dan teller yang siap melayani
MOBILE BRANCH VALUE HIGH MOBILITY BRANCH TRANSACTION QUALITY
PROMOTION
• Customized car with genset • ATM, employee, branch atmosphere • Car branding, loudspeakers
SECURITY & TECHNOLOGY
• Security officer, online CCTV, panic button, immobilizer parking, safety box, GPS , SMS report
COST EFFECTIVENESS
• deliver personalized services to multiple locations with the same staff
MOBILE BRANCH TEAM Sales
Karoseri
Sales Fleet Karoseri
Fleet
: penghubung antara perusahaan-customer ; memberikan ide untuk pengembangan unit : memberikan masukkan pembuatan MB, mengontrol unit dari chassis dan karoseri : memberikan masukkan desain dan bertanggung jawab pembuatan pada pembuatan unit
MOBILE BRANCH DESIGN
MOBILE BRANCH PRODUCTION TIMELINE
Process : +/- 120 hari Delivery Time : 65 hari kerja dari Chassis masuk dan PO diterima.
MOBILE BRANCH LOOKS
Tampak kiri
Tampak belakang
Tampak kiri + ATM
Kanan : Genset dan AC
Interior Mobile Branch
Interior Mobile Branch
HOW TO SELL PRODUCT PROMOTION PRICE
PLACE SALES FORECAST
PRODUCT Integrated Mobile Branch Service: Term
Service
Pre Selling
Mobile Branch consultant Support: IT (networks) , Fleet Fixed cost
On rent
After-sales management: training vehicle Free administration, documents, maintenance, repair from TRAC Hotline CAC – national network Temporary vehicle / GS Added value: Pertanggungan asuransi SRCC Mobile Branch. Optional: Pengurusan perizinan lokasi operasional harian.
Post
Disposal management
Overall : Bank fokus pelayanan untuk nasabahnya dan pengembangan konsep.
SECURITY SYSTEM Emergency case
Tools
Robbery / perampokan
Panic button SMS report CCTV
Disaster
Mechanic team from TRAC and vendor Backup Unit GS (optional) and insurance Body repair dateline
SRCC
Mobile Branch moves to secure location Backup SRCC insurance
Lost communication
Signal survey for 1 hour before operational
PROMOTION Strategic Alliances Join Festival Dan Trade Shows Branding Unit, Website, Press Release
Kiri: sample promosi website pembuat mobile branch http://www.mbfindustries.com/mobileatm
Kanan bawah: liputan peluncuran Mobile Branch PermataBank
LOGO
10 PERBANKAN TERBAIK DI INDONESIA
Data: Statistik Perbankan Bank Indonesia (April 2011)
Total aset bank selama April 2011 sebesar Rp3.069,09 triliun 10 bank besar menguasai 63,64% (Rp1.947,58 triliun). Jumlah aset bank pada April itu meningkat Rp3,26 triliun/bulan jika dibanding Maret
2011 sebesar
Rp3.065,82 triliun. Aset bank naik Rp492,85 triliun / tahun jika dibanding April 2010 sebesar Rp2.576,23 triliun.
BPR JAKARTA
SAMPLE MOBILE BRANCH SUMSELBABEL
