KURIKULUM 2016 PROGRAM STUDI ADMINISTRASI BISNIS THE CURRICULUM OF 2016 BACHELOR PROGRAM OF BUSINESS ADMINISTRATION

KURIKULUM 2016 PROGRAM STUDI ADMINISTRASI BISNIS THE CURRICULUM OF 2016

BACHELOR PROGRAM OF BUSINESS ADMINISTRATION

PENGESAHAN APPROVAL

Kurikulum 2016 Program Studi Administrasi Bisnis

Dekan Dean

The Curriculum of 2016 Bachelor Program of Business Administration

Bandung, Maret 2016 Ketua Program Studi

Dr. Jafar Sembiring, Drs., M.Ed.M

Head of Program

Citra Kusuma Dewi, SE., MBA

Menyetujui Approval

Rektor Universitas Telkom Rector of Telkom University

Prof. Ir. Mochamad Ashari, M.Eng., Ph.D. i

PENGANTAR Puji syukur kami panjatkan kehadirat Allah SWT karena hanya dengan berkat, rahmat, dan karunia-Nyalah, sehingga kami dapat menyelesaikan penyusunan Buku Ringkasan Kurikulum Program Studi S1 Administrasi Bisnis Tahun Akademik 2016/2017. Buku Ringkasan Kurikulum merupakan panduan garis besar mengenai struktur kurikulum yang akan dilaksanakan mulai tahun akademik 2016/2017. Ringkasan kurikulum ini akan digunakan sebagai pedoman penyelenggaraan kegiatan belajar mengajar di program studi S1 Administrasi Bisnis. Peningkatan kualitas pendidikan melalui kegiatan belajar mengajar adalah hal yang menjadi perhatian utama. Berkaitan dengan hal tersebut pada tahun 2016, program studi S1 Administrasi Bisnis Fakultas Komunikasi dan Bisnis Universitas Telkom melakukan perubahan dan pengembangan kurikulum. Penyusunan kurikulum ini mengacu kepada aturan Undang-Undang Direktorat Pendidikan Tinggi yang mengharuskan adanya evaluasi kurikulum setiap 4 tahun sekali. Buku Ringkasan Kurikulum ini disusun melalui hasil diskusi dengan berbagai pihak baik akademisi, praktisi, alumni dan industri terkait. Hasil dari rumusan Buku Ringkasan Kurikulum ini diharapkan mampu menjembatani antara kebutuhan industri dengan kompetensi yang dimiliki lulusan program studi S1 Administrasi Bisnis Universitas Telkom. Ketua Tim Kurikulum Citra Kusuma Dewi, SE., MBA

ii

INTRODUCTION Thank God we pray to Allah SWT because only with blessings, mercy, and grace Him, so that we can complete the compiling of Curriculum 2016 Summary Bachelor Program of Business Administration Academic Year 2016/2017. Curriculum 2016 Summary is a guide to outline the structure of the curriculum to be implemented for the academic year 2016/2017. This Curriculum 2016 Summary will be used as guidelines for the implementation of teaching and learning in Bachelor Program of Accounting. Improving the quality of education through teaching and learning activities is a matter of major concern. Related to that, in 2016, the Bachelor Program of Business Administration, School of Communication and Business, Telkom University, making changes and developing the curriculum. The formulation of curriculum refers to the Law of the Directorate of Higher Education that would require curriculum evaluation every four years. The Curriculum 2016 Summary is compiled through discussions with various parties, both academics, practitioners, alumni and related industries. Results of Curriculum 2016 Summary is expected to bridge the gap between the needs of industry with the competences of the graduate courses Bachelor Program of Business Administration Telkom University. Curriculum Team Leader

Citra Kusuma Dewi, SE., MBA

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DAFTAR ISI TABLE OF CONTENTS PENGESAHAN ......................................................................................................................................................... i APPROVAL ............................................................................................................................................................... i PENGANTAR ........................................................................................................................................................... ii INTRODUCTION ..................................................................................................................................................... iii DAFTAR ISI ............................................................................................................................................................. iv TABLE OF CONTENTS .......................................................................................................................................... iv DAFTAR GAMBAR................................................................................................................................................. vii TABLE OF FIGURES ............................................................................................................................................. vii DAFTAR TABEL ..................................................................................................................................................... viii LIST OF TABLES ................................................................................................................................................... viii 1

SEJARAH PROGRAM STUDI ......................................................................................................................... 9

1

Program History ............................................................................................................................................... 9

1.1

Visi ........................................................................................................................... 10

1.1

Vision ....................................................................................................................... 10

1.2

Misi .......................................................................................................................... 10

1.2

Mission..................................................................................................................... 10

1.3

Tujuan ...................................................................................................................... 11

1.3 2 2 3 3 4 4 5 5

Purposes ................................................................................................................... 11 DESKRIPSI PROGRAM STUDI .................................................................................................................... 12 Program Descriptions .................................................................................................................................... 12 PROFIL LULUSAN ........................................................................................................................................ 13 GRADUATE PROFIL ..................................................................................................................................... 13 CAPAIAN PEMBELAJARAN ......................................................................................................................... 14 LEARNING OUTCOME ................................................................................................................................. 14 STRUKTUR KURIKULUM ............................................................................................................................. 16 CURRICULUM STRUCTURE ....................................................................................................................... 16

5.1

Daftar Mata Kuliah per Semester ............................................................................ 16

5.1.1 Kelas Reguler ....................................................................................................... 16 5.1.2 Kelas Internasional............................................................................................... 19 5.1

The Courses List for each semester ......................................................................... 24

5.2

Organigram .............................................................................................................. 27

5.2 6 6

Organigram ............................................................................................................. 27 EKUIVALENSI KURIKULUM SEBELUMNYA ............................................................................................... 28 PREVIOUS CURRICULUM EQUIVALENCE ................................................................................................ 28

6.1

Penjelasan/Keterangan/Aturan Ekivalensi ............................................................... 28

6.2

Peta Ekuivalensi Kurikulum 2014 ........................................................................... 31

6.3

Skenario Ekivalensi Angkatan 2015 ........................................................................ 32 iv

6.3.1 Kelas Reguler ....................................................................................................... 32 6.3.2 Kelas Internasional............................................................................................... 34 6.4

Skenario Ekivalensi Angkatan 2014 ........................................................................ 38

6.5

Skenario Ekivalensi Angkatan 2013 & Sebelumnya ............................................... 39

6.1

Explanation / Description / Rules of equivalences .................................................. 40

6.2

Previous Curriculum Equivalence Map ................................................................... 44

6.3

Equivalence Scenario for Class of 2015 .................................................................. 45

6.3.1 Regular Class ....................................................................................................... 45 6.3.2 International Class ............................................................................................... 46 6.4

Equivalence Scenario for Class of 2014 .................................................................. 49

6.5 7 7

Equivalence Scenario for Class of 2013 or Earlier (conditional) ............................ 51 DESKRIPSI SINGKAT MATA KULIAH .......................................................................................................... 53 BRIEF DESCRIPTION OF COURSE ............................................................................................................ 53

7.1

HUH1A2 Pendidikan Agama Islam dan Etika ........................................................ 53

7.2

HUH1B2 Pendidikan Agama Kristen dan Etika ...................................................... 53

7.3

HUH1C2 Pendidikan Agama Katolik dan Etika ..................................................... 54

7.4

HUH1D2 Pendidikan Agama Hindu dan Etika ....................................................... 54

7.5

HUH1E2 Pendidikan Agama Budha dan Etika ....................................................... 55

7.6

HUH1F2 Pendidikan Agama Khong Hu Cu dan Etika ........................................... 55

7.7

HUH1G3_ Pancasila dan Kewarganegaraan ........................................................... 56

7.8

BAH1A3_ Ekonomi Bisnis ..................................................................................... 56

7.9

BAH1B3_ Pengantar Ilmu Adminisitrasi Bisnis ..................................................... 57

7.10

CB1A3_ Dasar Logika............................................................................................. 57

7.11

LUH1B2_ Bahasa Inggris ........................................................................................ 57

7.12

DUH1A2_ Literasi TIK ........................................................................................... 58

7.13

LUH1A2_ Bahasa Indonesia ................................................................................... 59

7.14

BAH1C2_ Bahasa Inggris Bisnis............................................................................. 59

7.15

BAH1D3_ Teori Organisasi .................................................................................... 59

7.16

BAH1E3_ Matematika Bisnis.................................................................................. 60

7.17

BAH1F4_ Prinsip - Prinsip Akuntansi .................................................................... 60

7.18

BAH1G3_ Hukum Bisnis ........................................................................................ 60

7.19

BAH1H2_ Filsafat Bisnis ........................................................................................ 61

7.20

BAH2A4_ Perpajakan Bisnis .................................................................................. 61

7.21

BAH2B3_ Pengembangan Kepemimpinan ............................................................. 61

7.22

DUH2A2_ Kewirausahaan ...................................................................................... 62

7.23

EBH0B4_ Statistika Bisnis ...................................................................................... 62

7.24

BAH2C3_ Pemasaran .............................................................................................. 63 v

7.25

BAH2D3_ Sumber Daya Manusia........................................................................... 63

7.26

BAH2E3_ Bahasa Mandarin.................................................................................... 63

7.27

BAH2F3_ Perilaku Organisasi ................................................................................ 64

7.28

BAH2G3_ Operasi Bisnis ........................................................................................ 64

7.29

BAH2H4_ Keuangan Bisnis .................................................................................... 65

7.30

BAH2I2_ Praktek Bisnis di Indonesia ..................................................................... 65

7.31

CB2A2_ Komunikasi Bisnis .................................................................................... 65

7.32

BAH2J3_ Analisis Bisnis ........................................................................................ 65

7.33

BAH3A4_ Metodologi Penelitian Bisnis................................................................. 66

7.34

BAH3B3_ Etika Bisnis ............................................................................................ 66

7.35

BAH3C3_ Kreativitas dan Inovasi .......................................................................... 66

7.36

BAH3D3_ Sistem Informasi Bisnis ......................................................................... 67

7.37

BAH3E3_ Perencanaan dan Pengembangan Bisnis ................................................ 67

7.38

BAH3F3_ Kewirausahaan Lanjutan ........................................................................ 67

7.39

BAH3G3_ Bisnis Ekspor Impor .............................................................................. 67

7.40

BAH3H3_ E-Business ............................................................................................. 68

7.41

BAH3I3_ Negosiasi Bisnis ...................................................................................... 68

7.42

BAH3J3_ Teori Pengambilan Keputusan ................................................................ 68

7.43

BAH4A3_ Pemodelan Bisnis .................................................................................. 69

7.44

BAH4B3_ Bisnis Internasional................................................................................ 69

7.45

BAH4C3_ Strategi dan Kebijakan Bisnis ................................................................ 69

7.46

BAH4D3_ Perencanaan Keuangan .......................................................................... 70

7.47

CB4A2_ Magang ..................................................................................................... 70

7.48

CB4B2_ Proposal Skripsi ........................................................................................ 70

7.49

CB4C6_Skripsi ........................................................................................................ 70

7.50

BAH3L4_ Pengembangan Sumber Daya Manusia.................................................. 71

7.51

BAH3M4_ Kinerja Karyawan dan Kompensasi...................................................... 71

7.52

BMH2G3_ Perilaku Konsumen ............................................................................... 71

7.53

BAH3O4_ Riset Pemasaran..................................................................................... 72

7.54

BAH3P4_ Institusi dan Dinamika Bisnis ................................................................ 72

7.55

BAH3Q4_ Analisis Resiko Bisnis ........................................................................... 72

7.56

BAH4R4_ Bank dan Lembaga Keuangan ............................................................... 73

7.57

BAH4S4_ Strategi Bisnis Kuliner ........................................................................... 73

7.58

BAH4T4_ Strategi Bisnis Ritel ............................................................................... 73

7.59

BAH4U4_ Strategi Bisnis Keluarga ........................................................................ 74

7.60

BAH4V4_ Strategi Bisnis Pariwisata ...................................................................... 74

vi

DAFTAR GAMBAR TABLE OF FIGURES

vii

DAFTAR TABEL LIST OF TABLES Tabel 1. Aturan 1 Ekivalensi Kurikulum ................................................................................. 28 Tabel 2. Aturan 2 Ekivalensi Kurikulum ................................................................................. 28 Tabel 3. Aturan 3 Ekivalensi Kurikulum ................................................................................. 29 Tabel 4. Aturan 4 Ekivalensi Kurikulum ................................................................................. 29

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Buku Ringkasan Kurikulum 2016

1 SEJARAH PROGRAM STUDI 1 Program History

Program studi Strata 1 Administrasi Bisnis mendapat ijin penyelenggaraan dari Dikti pada tanggal 28 Maret 2008. Awalnya program studi ini berada pada Sekolah Administrasi Bisnis & Keuangan (SABK) – Institut Manajemen Telkom (IM Telkom), dengan akreditasi "B", yang dikelola oleh Yayasan pendidikan Telkom (YPT). Sejarah pendirian program studi S1 Administrasi Bisnis Universitas Telkom tidak terlepas dari sejarah pendirian Institut Manajemen Telkom (IM Telkom). Pada awal pendirian tanggal 23 Mei 1990 dengan Akta Notaris Ahmad Wiratni, SH. Nomor : 163/1990, Master of Business Administration (MBA) Bandung sebagai pioneer penyelenggara program S2 (MBA) yang pertama di Jawa Barat. Dalam upaya menjaga kualitas pendidikan yang diselenggarakan, MBA Bandung bekerjasama dengan Asian Institute of Management (AIM) Manila, Philipina. Tanggal 10 Mei 1993 MBA Bandung berubah menjadi Sekolah Tinggi Manajemen Bandung (STMB) dan memperoleh akreditasi “Unggul” dari Departemen Pendidikan dan Kebudayaan Indonesia dengan Surat Keputusan Menteri Pendidikan dan Kebudayaan nomor : 70a/d/0/93 tahun 1993. Tahun 1997 STMB membuka program studi S1 Manajemen Bisnis Telekomunikasi & Informatika dengan akreditasi “A” dari Badan Akreditasi Nasional Perguruan Tinggi (BAN-PT) pada tahun 2002. Desember 2005, STMB berubah nama menjadi Sekolah Tinggi Manajemen Bisnis Telkom (STMB Telkom). Sebagai langkah konkrit menuju World Class University (WCU), STMB Telkom telah melakukan transformasi menjadi Institut Manajemen Telkom (IM Telkom) pada tanggal 28 Maret 2008, dengan tambahan satu program studi Diploma-3 Manajemen Pemasaran dan lima program studi Strata-1, yaitu: Akuntansi, Ilmu Komunikasi, Desain Komunikasi Visual, dan Ilmu Administrasi Bisnis.

Telkom University adalah perkembangan terakhir dari proses transformasi empat kelembagaan pendidikan tinggi yang berada di bawah naungan Yayasan Pendidikan Telkom (YPT), yaitu Institut Teknologi Telkom (IT Telkom), Institut Manajemen Telkom (IM Telkom), Sekolah Tinggi Ilmu Seni Indonesia-Telkom (STISI Telkom), dan Politeknik Telkom. Telkom University memiliki 7 (tujuh) fakultas dan 27 (dua puluh tujuh) program studi, mulai Diploma-3 sampai dengan Strata-2. Mulai 1 April 2014 program studi administrasi bisnis berada di bawah Fakultas Komunikasi & Bisnis - Universitas Telkom. Transformasi dilakukan YPT dalam upaya mencapai cita-cita menjadi salah satu perguruan tinggi berkelas dunia (World Class University) tahun 2017.

Business Administration undergraduate program acquired organizing licence from Dikti on March 28th, 2008. In the beginning, the program lied under School of Business Administration and Finance (SABK) – Management Institute of Telkom (IM Telkom), with “B” accreditation, organized by Telkom Foundation of Education (YPT). The establishment history of Business Administration undergraduate study program was inseparable from the establishment history of Management Institute of Telkom (IM Telkom). The establishment was on the date May 23rd, 1990 with Notary Certificate Ahmad Wiratni, SH. Number : 163/1990. Master of Business Administration (MBA) Bandung as a pioneer of graduate prgram (MBA) in West Java. To maintain the qualities of organized education, MBA Bandung cooperated with Asian Institute of Management (AIM) Manila, Philippines.

Program Studi Administrasi Bisnis

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On May 10th, 1993, MBA Bandung changed into Higher School of Management, Bandung (STMB) with “superior“ accreditation from Indonesian Ministry of Education and Culture with the decision letter of Ministry of Education and Culture number 70a/d/0/93 year 1993. In 1997, STMB opened bachelor program in Information and communication Technology with the accreditation“A“ from the Mational Accreditation Board (BAN-PT) in 2002. In December 2005, STMB changed ist name into Telkom Higher School of Business Management (STMB Telkom). As a concrete step to become World Class University (WCU), STMB had transformed into Telkom Institut of Management (IM Telkom) on March 28th, 2008, with additional Diploma-3 program in Marketing Management and five undergraduate programs, which are: Accounting, Communication Science, Visual Communicatio Design and Business Administration. Telkom University is the last development from the transformation of four higher education institutes under Telkom Foundation of Education (YPT), which are Telkom institute of Technology (IT Telkom), Telkom Institut of Management (IM Telkom), Telkom Indonesian Higher School of Art (STISI Telkom) and Telkom Polytechnique. Telkom University has 7 (seven) faculties and 27 (twenty-seven) study programs from Diploma-3 to Graduate/Master studies (Strata-2). Starting from April 1st, 2014, Business Administration science lies under the Faculty of communication and Business – Telkom University. The transformation is done by YPT in the effort of becoming one of the World Class Universities in the year 2017.

1.1 Visi Menjadi program studi bertaraf internasional yang mampu memberikan inspirasi bagi para professional dalam bidang pengelolaan bisnis berbasis information and communication technology (tahun 2021). 1.1

Vision

To become an international study program that can provide inspiration for professionals in the field of business management based with information and communication technology basis (year 2021).

1.2 Misi • • • • 1.2 • • • •

Menyelenggarakan dan mengembangkan pendidikan berstandar internasional dalam bidang bisnis secara transparan dan bertanggung jawab. Mengembangkan dan menyebarluaskan ilmu pengetahuan dalam bidang bisnis berbasis teknologi informasi yang mengacu pada nilai-nilai professionalism, recognition of achievement, integrity, mutual respect, entrepreneurship. Melaksanakan kegiatan penelitian, untuk memperkuat dan memperkaya bidang keilmuan, Melaksanakan kegiatan pengabdian pada masyarakat dalam bentuk konsultasi, pelatihan dan bimbingan untuk memecahkan masalah-masalah bisnis. Mission Organizing and developing international standard education in the field of business in a transparent and accountable. Developing and disseminate knowledge in the field of information technology-based business that refers to the values of professionalism, recognition of achievement, integrity, mutual respect, entrepreneurship. Conducting research, to strengthen and enrich the fields of science, Carrying out community service activities in consultancy, training and guidance to solve business problems.


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1.3 Tujuan Menghasilkan Sarjana Bisnis yang: • Bertakwa kepada Tuhan Yang Maha Esa, memiliki integritas kepribadian tinggi, mampu Berusaha secara mandiri dan berorientasi pada professionalism, recognition of achievement, integrity, mutual respect, dan entrepreneurship ; • Berkualitas, mandiri , dan memiliki daya saing individu yang tinggi; • mampu menciptakan gagasan baru dan memberi inspirasi dalam menghadapi persaingan bisnis; • Bertanggung jawab dan mampu berkontribusi dalam peningkatan taraf hidup masyarakat • Menghasilkan karya-karya ilmiah yang berkualitas dalam bidang Ilmu Administrasi Bisnis untuk peningkatan kualitas hidup masyarakat. 1.3

Purposes

To generate bachelor students in business that: • • • • •

Have faith in God Almighty, have high personal integrity, capable Trying independently and oriented to professionalism, recognition of achievement, integrity, mutual respect, and entrepreneurship; Have qualites, independent, and have a high individual competitiveness; Have the ability to create new ideas and inspiring in the face of business competition; Have the responsibility and ability to contribute to improving standards of living Produce scientific works of quality in the field of Business Administration for the improvement of quality of life.


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2 DESKRIPSI PROGRAM STUDI 2 Program Descriptions Program Studi Administrasi Bisnis diproyeksikan untuk menyiapkan tenaga-tenaga ahli di bidang pengelolaan bisnis, yang dibekali dengan pemahaman pentingnya Information and Communication Technology (ICT) dalam pengelolaan bisnis kontemporer, sebagai jawaban akan tuntutan persaingan bisnis era global. Disamping ICT skill, lulusan program studi administrasi bisnis Universitas Telkom juga dibekali dengan keterampilan penunjang, meliputi: entrepreneurial skill, interpersonal skill dan transcultural communication skill. Program Studi Administrasi Bisnis berada dalam lingkup Fakultas Komunikasi dan Bisnis, bersama dengan Program Studi Ilmu Komunikasi. Pada awalnya prodi ini bernama Administrasi Niaga, yang mulai menjalankan aktivitas proses belajar mengajar sejak bulan Juni 2008. Jumlah mahasiswa program studi Administrasi Bisnis terus meningkat setiap tahunnya, sampai dengan semester genap 2015/2016 tercatat sebanyak 1109 mahasiswa aktif. Dalam rangka mewujudkan visi misi universitas dan program studi, sejak Semester Ganjil 2015/2016 prodi administrasi bisnis membuka international class. Prodi Adbis mendapat akreditasi “B“ dengan skor 340 dari Badan Akreditasi Nasional (BANPT), yang berlaku sejak 29 Juni 2012 sampai dengan 29 Juni 2017. Saat ini prodi Prodi Adbis diproyeksikan untuk menyiapkan calon-calon tenaga ahli di bidang pengelolaan bisnis kontemporer, yang mampu berkiprah di dunia bisnis domestik maupun global, selalu siap dengan antisipasi perubahan, dan mampu memiliki keunggulan berkompetisi sebagai jawaban atas tantangan persaingan bisnis. The Business Administration study program is projected to prepare experts in the field of business management, which is equipped with an understanding of the importance of Information and Communication Technology (ICT) in contemporary business management, as an answer to the demands of global business competition era. Besides ICT skills, business administration graduate study program Telkom University also equipped with skills support, covering entrepreneurial skill, interpersonal skill dan transcultural communication skill. The Business Administration Program lies within the scope of the Faculty of Communication and Business, along with Communication Studies. At the beginning of this study program called ‘Administrasi Niaga’, which started carrying out activities of teaching and learning process since June 2008. The number of students of Business Administration continues to increase each year, until the second semester of 2015/2016 there were 1109 active students. In order to realize the vision of the university's mission and programs of study, since Odd Semester 2015/2016 Prodi opened international business administration class. The Business Administration Program was accredited "B" with a score of 340 from the National Accreditation Board (BAN-PT), in effect since June 29, 2012 until June 29, 2017. Currently, Prodi Prodi Adbis projected to prepare candidates for experts in the field of contemporary business management , which is capable of acting in domestic and global business world, always ready to anticipate changes, and able to have an edge to compete as an answer to the challenge of business competition.


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3 PROFIL LULUSAN 3

GRADUATE PROFIL

Adapun profil lulusan dari Program Studi Administrasi Bisnis adalah: 1) Analis Pemasaran Mampu mengimplementasikan, menganalisis dan mengevaluasi program pemasaran serta bertanggung jawab atas pencapaian hasil kinerja program pemasaran. 2) Analis Sumber Daya Manusia Mampu mengimplementasikan dan mengevaluasi program administrasi dan layanan SDM serta bertanggung jawab atas pencapaian hasil kinerja program SDM. 3) Wirausahawan Menguasai keilmuan kewirausahaan sejalan dengan kemampuan teknis keahlian dan etika berwirausaha, memiliki kemampuan analisis mendasar mengenai kewirausahaan yang sesuai dengan protokol bisnis.

The profile of graduates from the Department of Business Administration: 1) Marketing Analyst Possess ability to implement, analyze and evaluate marketing programs and is responsible for the achievement of performance results of marketing programs. 2) Human Resources Analyst Possess the ability to implement and evaluate the program administration and HR services and is responsible for the achievement of performance results of HR programs. 3) Entrepreneurs Possess the ability to master the science of entrepreneurship in line with the technical ability and ethical entrepreneurship skills, have basic analytical skills of entrepreneurship in accordance with business protocol.


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4 CAPAIAN PEMBELAJARAN 4

LEARNING OUTCOME

Sesuai dengan acuan penyusunan kurikulum pendidikan tinggi, maka untuk capaian pembelajaran di program studi Administrasi Bisnis mencakup empat hal, yaitu sikap, penguasaan pengetahuan, keterampilan umum dan keterampilan khusus. Berikut uraian lengkap dari capaian pembelajaran program studi Administrasi Bisnis Universitas Telkom.

1. 2. 3. 4. 5.

1. 2. 3. 1. 2. 3.

1. 2. 3. 4. 5. 6. 7. 8.

PROGRAM STUDI : S1 Administrasi Bisnis SIKAP Memiliki kepribadian insan sarjana yang bertakwa kepada Tuhan Yang Maha Esa, berakhlak mulia, beretika dan berkarakter. Jujur, bertanggung jawab, toleran dan disiplin. Menggali, memahami, menghormati dan mendayagunakan nilai nilai lokal dalam praktik bisnis. Bersemangat tinggi dan sanggup bekerja dalam teamwork. Sanggup melaksanakan fungsi-fungsi "koordinasi dan pengawasan", dengan memanfaatkan nilai-nilai dan kearifan lokal. PENGUASAAN PENGETAHUAN Mampu mengenali peluang bisnis. Mampu menangkap peluang bisnis. Mampu menggunakan sumber daya bisnis decara efektif dan efisien. KETERAMPILAN UMUM Terampil dalam mengoranisir kegiatan bisnis. Terampil dalm merealisasikan gagasan – gagasan bisnis. Mengembangkan dan menciptakan bisnis baru yang berkemampulabaan, berkelanjutan dan bermanfaat bagi masyarakat. KETERAMPILAN KHUSUS Dapat mengenali dan menukur potensi bisnis secara komprehensif. Mampu merancang strategi dan kebijakan bisnis Mampu merancang struktur dasar dan fungsi organisasi bisnis. Mampu merancang dan menerapkan kebijakan di bidang SDM. Mampu merancang dan mengimplementasikan sistem informasi bisns. Mampu merancang keuangan bisnis dan mengukur kinerja keuangan. Mampu mengevaluasi efektivitas organisasi bisnis. Mampu menggunakan model-model/metode perancangan bisnis.

In accordance with the reference formulation of higher education curricula, learning outcomes in Business Administration program includes four attitude, mastery of knowledge, general skills and specific skills. Here's a complete description of the learning outcomes of Business Administration Program in Telkom University. Program Studi Administrasi Bisnis

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1. 2. 3. 4. 5.

1. 2. 3. 1. 2. 3.

1. 2. 3. 4. 5. 6. 7. 8.

STUDY PROGRAM : S1 Business Administration ATTITUDE Possess the human personality fearful of God Almighty, morality, ethics and character. Honest, responsible, tolerant and disciplined. Explore, understand, respect and empower local values in business practices. Eager high and able to work in teamwork. Able to perform the functions of "coordination and oversight", by utilizing the values and local wisdom. KNOWLEDGE Able to know the opportuinity of business. Able to grab the opportunity of business. Able to use business resources effectively and efficiently. GENERAL SKILLS Qualified in organize business activity. Qualified in realitation of business ideas. Develop and create new businesses that are sustainable and beneficial to society. SPECIAL SKILLS Ability to recognize and measure the business potential in a comprehensive manner. Ability to design a strategy and business policy Ability to design the basic structure and function of business organizations. Ability to design and implement policies in the field of human resources. Ability to design and implement information systems bisns. Ability to design business finance and financial performance measure. Ability to evaluate the effectiveness of business organizations. Ability to use the models / methods of designing business.


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5 STRUKTUR KURIKULUM 5

CURRICULUM STRUCTURE

5.1 Daftar Mata Kuliah per Semester 5.1.1 Kelas Reguler Semester 1

NO 1

2 3 4 5 6 7

KODE HUH1A2 HUH1B2 HUH1C2 HUH1D2 HUH1E2 HUH1F2 HUH1G3 BAH1A3 BAH1B3 CB1A3 LUH1B2 DUH1A2

MATA KULIAH SKS Pendidikan Agama Islam dan Etika 2 Pendidikan Agama Kristen dan Etika 2 Pendidikan Agama Katholik dan Etika 2 Pendidikan Agama Hindu dan Etika 2 Pendidikan Agama Budha dan Etika 2 Pendidikan Agama Khong Hu Cu dan Etika 2 Pancasila dan Kewarganegaraan 3 Ekonomi Bisnis 3 Pengantar Ilmu Administrasi Bisnis 3 Dasar Logika 3 Bahasa Inggris 2 Literasi TIK 2 TOTAL 18

PRASYARAT

MATA KULIAH Bahasa Indonesia Bahasa Inggris Bisnis Teori Organisasi Matematika Bisnis Prinsip - Prinsip Akuntansi Hukum Bisnis Filsafat Bisnis

PRASYARAT

Semester 2

NO 1 2 3 4 5 6 7

KODE LUH1A2 BAH1C2 BAH1D3 BAH1E3 BAH1F4 BAH1G3 BAH1H2

SKS 2 2 3 3 4 3 2 TOTAL 19

LUH1B2 BAH1A3

Semester 3

NO 1 2 3 4 5 6

KODE BAH2A4 BAH2B3 DUH2A2 EBH0B4 BAH2C3 BAH2D3

MATA KULIAH Perpajakan Bisnis Pengembangan Kepemimpinan Kewirausahaan Statistika Bisnis Pemasaran Sumber Daya Manusia


SKS PRASYARAT 4 BAH1F4 3 2 4 3 BAH1B3 3 BAH1B3 TOTAL 19 Halaman 16


Semester 4

NO 1 2 3

KODE BAH2E3 BAH2F3 BAH2G3

MATA KULIAH Bahasa Mandarin Perilaku Organisasi Operasi Bisnis

SKS 3 3 3

4

BAH2H4

Keuangan Bisnis

4

5 6 7

BAH2I2 CB2A2 BAH2J3

Praktek Bisnis di Indonesia Komunikasi Bisnis Analisis Bisnis

2 2 3 20

TOTAL

PRASYARAT BAH1D3 BAH1B3 EBH0B4 BAH2C3 BAH2D3 BAH1B3 BAH1F4

Semester 5

NO KODE MATA KULIAH 1 BAH3A4 Metodologi Penelitian Bisnis 2 BAH3B3 Etika Bisnis 3 BAH3C3 Kreativitas dan Inovasi 4 BAH3D3 Sistem Informasi Bisnis 5 BAH3E3 Perencanaan dan Pengembangan Bisnis

6

Peminatan Wajib 1

SKS PRASYARAT 4 3 3 3 3 BAH2C3 BAH2D3 BAH2G3 BAH2H4 EBH0B4 4 TOTAL 20

Semester 6

NO 1

2 3

KODE BAH3F3

MATA KULIAH Kewirausahaan Lanjutan

BAH3G3 Bisnis Ekspor Impor BAH3H3 E-Business


SKS PRASYARAT 3 BAH2B3 DUH2A2 BAH2C3 BAH2D3 BAH2G3 BAH2H4 3 3 Halaman 17


4 5 6

BAH3I3 BAH3J3

Negosiasi Bisnis Teori Pengambilan Keputusan Peminatan Wajib 2

3 3 4 19

TOTAL

BAH2G3

Semester 7

NO 1

KODE BAH4A3

MATA KULIAH Pemodelan Bisnis

SKS 3

2 3

BAH4B3 BAH4C3

Bisnis Internasional Strategi dan Kebijakan Bisnis

3 3

4 5 6

BAH4D3

Analisis Resiko Bisnis Pilihan 1 Pilihan 2

3 4 4 20

TOTAL

PRASYARAT BAH2C3 BAH2D3 BAH2G3 BAH2H4 EBH0B4 BAH2C3 BAH2D3 BAH2G3 BAH2H4 BAH2H4

Semester 8

NO 1 2 3

KODE CB4A2 CB4B2 CB4C6

MATA KULIAH Magang Proposal Skripsi Skripsi TOTAL

SKS 2 2 6

PRASYARAT

10

Total SKS selama 8 semester adalah 145 sks. Terdapat tiga peminatan, pada masing – masing peminatan terdapat dua mata kuliah yang dapat dipilih oleh mahasiswa yaitu: PEMINATAN: PEMINATAN SUMBER DAYA MANUSIA: SE KODE MATA KULIAH M 5 BAH3L4 Pengembangan Sumber Daya Manusia 6 BAH3M Kinerja Karyawan dan Kompensasi 4 PEMINATAN PEMASARAN: SE KODE MATA KULIAH M 5 BMH2G Perilaku Konsumen Program Studi Administrasi Bisnis

SK S 4 4

PRASYARA T BAH2D3 BAH2D3

SK S 4

PRASYARA T BAH2C3 Halaman 18


3 6 BAH3N4 Riset Pemasaran PEMINATAN KEWIRAUSAHAAN: SE KODE MATA KULIAH M 5 BAH3O4 Institusi dan Dinamika Bisnis 6 BAH3P4 Perencanaan Keuangan Selain itu, terdapat juga mata kuliah pilihan pada semester 7, yaitu: SEM KODE MATA KULIAH 7 BAH4Q4 Bank dan Lembaga Keuangan 7 BAH4R4 Strategi Bisnis Kuliner 7 BAH4S4 Strategi Bisnis Ritel 7 BAH4T4 Strategi Bisnis Keluarga 7 BAH4U4 Strategi Bisnis Pariwisata

4

BAH2C3

SK S 4 4

PRASYARA T DUH2A2 DUH2A2

SKS 4 4 4 4 4

Dari 5 mata kuliah yang ditawarkan, mahasiswa dapat memilih 2 mata kuliah pilihan.

5.1.2 Kelas Internasional Masa Studi untuk kelas internasional adalah 3.5 tahun (7 Semester). Jumlah SKS total adalah 145 sks. 1st SEMESTER NO CODE NAME CREDITS PREREQUISTITE 2 1 HUH1A2 Islamic Education and Ethics 2 HUH1B2 Christian Education and Ethics 2 HUH1C2 Catholic Education and Ethics 2 HUH1D2 Hindu Education and Ethics HUH1E2 Buddhist Education and Ethics 2 Program Studi Administrasi Bisnis

Halaman 19


HUH1F2 Khong Hu Cu Education and Ethics HUH1G3 Pancasila and Civics BAH1A3 Business Economics

2

3 3 3

5 6

BAH1B3 Introduction to Business Administration CB1A3 Fundamentals of Logics LUH1B2 English 1

7

DUH1A2 ICT Literacy

2

2 3 4

Total Credits

NO

CODE

1

LUH1A2

2 3

BAH1C2 BAH1D3

4

BAH1E3

5 6

BAH1F4

7

BAH1G3 BAH1H2

3 2

18

2nd SEMESTER NAME CREDITS PREREQUISTITE 2 Indonesian Language 2 LUH1B2 Business English 3 Organizational Theory 3 BAH1A3 Business Mathematics 4 Principles of Accounting 3 Business Law 2 Business Philosophy Total Credits 19

2nd–B SEMESTER (June – July) NO CODE NAME CREDITS PREREQUISTITE 1 BAH2A4 Business Taxation 4 BAH1F4 4 EBH0B4 Business Statistics 4 Total Credits 8 3rd SEMESTER NO CODE NAME 1 BAH2B3 Leadership Development

CREDITS PREREQUISTITE BAH1B3 BAH1B3

2

DUH2A2 Entrepreneurship

3 2

3 4

BAH2C3 Marketing BAH2D3 Human Resource

3 3

5

BAH3C3 Innovation and Creativity

3

6

BAH3D3 Business Information System

3

17

Total Credits Program Studi Administrasi Bisnis

Halaman 20


NO

4th SEMESTER NAME CREDITS PREREQUISTITE

CODE

1

BAH2E3 Mandarin Languange

3

2

BAH2F3 Organizational Behavior BAH2G3 Business Operation

3

BAH1D3

3

BAH1B3 EBH0B4

3

BAH2C3

4 5 6 7

BAH2D3

Business Finance Business Practice in Indonesia Business Communication Business Analysis

4 2 2 3

BAH1B3 BAH1F4

BAH2H4 BAH2I2 CB2A2 BAH2J3

Total Credits

20

4th–B SEMESTER (June – July) NO 1 2

CODE

NAME CREDITS PREREQUISTITE BAH3A4 Business Research Methodology 4 BAH3B3 Business Ethics 3 Total Credits 7

5th SEMESTER NO CODE NAME 1 BAH3E3 Business Planning and Development 2 BAH4A3 Business Modeling Program Studi Administrasi Bisnis

CREDITS

PREREQUISTITE

3

BAH2C3

BAH2D3 BAH2G3

BAH2H4

EBH0B4

3

BAH2C3 BAH2D3 BAH2G3

Halaman 21


3 4 5 6

BAH4C3 Business Strategy and Policy Compulsory Specialization 1 Elective 1 Elective 2 Total Credits

BAH2H4 EBH0B4 BAH2C3 BAH2D3 BAH2G3 BAH2H4

4

4

4

NO

CODE

1

BAH3F3

2 3

BAH3G3 BAH3H3

4

BAH3I3

5 6

BAH3J3

3

21

6th SEMESTER NAME CREDITS PREREQUISTITE 3 BAH2B3 Advanced Entrepreneurship DUH2A2 BAH2C3 BAH2D3 BAH2G3 BAH2H4 Export-Import Business 3 3 E-Business 3 Business Negotiation 3 BAH2G3 Decision-Making Theory 4 Compulsory Specialization 2 Total Credits 19 6th–B SEMESTER (June – July)

NO 1 2

CODE

NAME BAH4B3 International Business

CREDITS PREREQUISTITE

BAH4D3 Business Risk Analysis

Total Credits 7th Semester NO CODE

NAME

1 CB4A2 Internship 2 CB4B2 Final Project Proposal 3 CB4C6 Final Project

Total Credits

3

3

BAH2H4

6

CREDITS 2 2 6

10

PREREQUISTITE

Terdapat tiga peminatan (concentration), pada masing – masing peminatan terdapat dua mata kuliah yang dapat dipilih oleh mahasiswa. Selain itu terdapat juga mata kuliah pilihan


Halaman 22


(elective) pada semester 7. Dari 5 mata kuliah yang ditawarkan, mahasiswa dapat memilih 2 mata kuliah pilihan CONCENTRATION: HUMAN RESOURCES SPECIALIZATION: SEM CODE NAME 5 BAH3L4 Human Resources Development 6 BAH3M4 Employee Performance and Compensation MARKETING SPECIALIZATION: SEM KODE NAME 5 BMH2G3 Consumer Behavior 6 BAH3N4 Marketing Research ENTREPRENEURSHIP SPECIALIZATION: SEM KODE NAME 5 BAH3O4 Business Dynamic and Institution 6 BAH3P4 Financial Planning

SEM 7 7 7 7 7

CODE BAH4Q4 BAH4R4 BAH4S4 BAH4T4 BAH4U4

ELECTIVE: NAME Bank and Financial Institution Culinary Business Strategy Retail Business Strategy Family Business Strategy Tourism Business Strategy


CREDITS PREREQUISITE 4 BAH2D3 4 BAH2D3 CREDITS PREREQUISITE 4 BAH2C3 4 BAH2C3 CREDITS PREREQUISITE 4 DUH2A2 4 DUH2A2

CREDITS 4 4 4 4 4

Halaman 23


5.1 The Courses List for each semester


Halaman 24


Total credits for 8 semesters is 145 credits.


Halaman 25


There are three specializations. Each specialization consists of two courses that can be chosen by the students, which are: CONCENTRATION: HUMAN RESOURCES SPECIALIZATION: SEM CODE NAME 5 BAH3L4 Human Resources Development 6 BAH3M4 Employee Performance and Compensation MARKETING SPECIALIZATION: SEM KODE NAME 5 BMH2G3 Consumer Behavior 6 BAH3N4 Marketing Research ENTREPRENEURSHIP SPECIALIZATION: SEM KODE NAME 5 BAH3O4 Business Dynamic and Institution 6 BAH3P4 Financial Planning

Besides, there are also electives in 7th semester: ELECTIVE: SEM CODE NAME 7 BAH4Q4 Bank and Financial Institution 7 BAH4R4 Culinary Business Strategy 7 BAH4S4 Retail Business Strategy 7 BAH4T4 Family Business Strategy 7 BAH4U4 Tourism Business Strategy From 5 electives, students can choose 2 electives



CREDITS 4 4 4 4 4

Halaman 26


5.2 Organigram

5.2

Organigram


Halaman 27


6 EKUIVALENSI KURIKULUM SEBELUMNYA 6

PREVIOUS CURRICULUM EQUIVALENCE

6.1 Penjelasan/Keterangan/Aturan Ekivalensi 1.

Ekivalensi per mata kuliah untuk kurikulum 2014 ke kurikulum 2016. SKS yang diakui adalah SKS mata kuliah yang LULUS. Tidak ada perubahan besaran SKS untuk mata kuliah yang lulus.

Tabel 1. Aturan 1 Ekivalensi Kurikulum

2.

DUA mata kuliah kurikulum 2014 ekivalen dengan SATU mata kuliah kurikulum 2016. a. Bila DUA mata kuliah kurikulum 2014 belum ada yang lulus maka harus mengambil 1 mata kuliah kurikulum 2016. b. Jika salah satu mata kuliah kurikulum 2014 lulus maka akan diakui sesuai besaran SKS untuk mata kuliah yang lulus. c. Jika jumlah sks minimal 144 sudah terpenuhi maka tidak perlu mengambil mata kuliah baru pada kurikulum 2016. d. Jika terdapat kekurangan total SKS minimal maka diharuskan mengambil mata kuliah pada kurikulum 2016.



Halaman 28


KODE MK SN121012 SN221022 SN221053 SN321063 SN213032 SN313042 SN231032 SN432023 SN313072 SN413082 SN321072 SN421082 SN522073 SN532043

3.

KURIKULUM 2014 MK WAJIB PENGANTAR ILMU EKONOMI EKONOMI MIKRO PENGANTAR AKUNTANSI 1 PENGANTAR AKUNTANSI 2 STATISTIK BISNIS 1 STATISTIK BISNIS 2 ASPEK HUKUM DALAM BISNIS HUKUM DAGANG BAHASA MANDARIN I BAHASA MANDARIN 2 PERPAJAKAN 1 PERPAJAKAN 2 MANAJEMEN RANTAI PASOK MANAJEMEN PENJUALAN

SKS SEMESTER 2 1 2 2 3 2 3 3 2 2 2 3 2 2 2 4 2 3 2 4 2 3 2 4 3 5 3 5

KODE MK

KURIKULUM 2016 MK WAJIB

SKS SEMESTER

BAH1A3

Ekonomi Bisnis

3

1

BAH1F4

Prinsip - Prinsip Akuntansi

4

1

EBH0B4

Statistika Bisnis

4

3

BAH1G3

Hukum Bisnis

3

2

BAH2E3

Bahasa Mandarin

3

4

BAH2A4

Perpajakan Bisnis

4

3

BAH4A3

Pemodelan Bisnis

3

7

Ekivalensi Mata Kuliah Pilihan di kurikulum 2014 dengan mata kuliah di kurikulum 2016 a. Mata kuliah Pilihan Manajemen Bisnis Ekspor Impor (SN432012) dan Penganggaran Perusahaan (SN432133) di kurikulum 2014 ekivalensi dengan mata kuliah wajib Bisnis Ekspor Impor (BAH3G3) di kurikulum 2014. b. Mata kuliah Pengetahuan Produk dan Konsep Harga (SN63063) dan Strategi Perdagangan Ekspor Impor (SN642193) di kurikulum 2014 ekivalanesi dengan mata kuliah Peminatan Wajib 1 di kurikulum 2016. c. Mata kuliah Manajemen Ritel (SN642203) dan Bisnis Internasional (SN642093) di kurikulum 2014 ekivalensi dengan mata kuliah Bisnis Internasional (BAH4B3) di kurikulum 2016. d. Mata kuliah Teknik Perdagangan Dagang dan Luar Negeri (SN732073) di kurikulum 2014 ekivalensi dengan mata kuliah Peminatan Wajib 2 di kurikulum 2016. e. Mata kuliah Manajemen Pelayanan Konsumen (SN741033) dan Kontrak Dagang (SN741113) di kurikulum 2014 ekivalensi dengan mata kuliah Pilihan 2 di kurikulum 2016


4.

Kelompok Mata Kuliah Untuk Mengatasi Kekurangan SKS Jika masih terdapat mata kuliah yang belum lulus dan jumlah minimal total SKS 144 belum terpenuhi maka diharuskan mengambil alternatif mata kuliah peminatan ataupun pilihan di kurikulum 2016 yang tersedia. Jika jumlah minimal total SKS 144 sudah terpenuhi maka tidak perlu mengambil mata kuliah alternatif kurikulum 2016 pada tabel 4.

Tabel 4. Aturan 4 Ekivalensi Kurikulum PEMINATAN: PEMINATAN SUMBER DAYA MANUSIA: SEM KODE MATA KULIAH 5 BAH3L4 Pengembangan Sumber Daya Manusia 6 BAH3M4 Kinerja Karyawan dan Kompensasi Program Studi Administrasi Bisnis

SKS 4 4 Halaman 29


PEMINATAN PEMASARAN: SEM KODE MATA KULIAH 5 BMH2G3 Perilaku Konsumen 6 BAH3N4 Riset Pemasaran PEMINATAN KEWIRAUSAHAAN: SEM KODE MATA KULIAH 5 BAH3O4 Institusi dan Dinamika Bisnis 6 BAH3P4 Perencanaan Keuangan PILIHAN: SEM KODE MATA KULIAH 7 BAH4Q4 Bank dan Lembaga Keuangan 7 BAH4R4 Strategi Bisnis Kuliner 7 BAH4S4 Strategi Bisnis Ritel 7 BAH4T4 Strategi Bisnis Keluarga 7 BAH4U4 Strategi Bisnis Pariwisata

SKS 4 4 SKS 4 4

SKS 4 4 4 4 4


Halaman 30


6.2 Peta Ekuivalensi Kurikulum 2014 KODE MK SN112012 SN111013 SN113012 SN113024 SN121012 SN131013 SN131022 SN131052 SN213032 SN213052 SN213062 SN211042 SN221022 SN221053 SN231032 SN241013 SN313042 SN313072 SN321063 SN321072 SN322013 SN321032 SN322023 SN341022 SN413082 SN422063 SN422123 SN421082 SN422093 SN432023 SN432032 SN513093 SN512022 SN522073 SN522133 SN541033 SN532043 SN532053 SN623013 SN622083 SN622112 SN641043 SN642013 SN712032 SN723023 SN722103 SN741013 SN843014 SN843022 SN843036

KURIKULUM 2014 MK WAJIB SKS SEMESTER PENDIDIKAN AGAMA 2 1 PPKN 3 1 BAHASA INDONESIA 2 1 BAHASA INGGRIS 4 1 PENGANTAR ILMU EKONOMI 2 1 PENGANTAR ILMU ADMINISTRASI BISNIS 3 1 PENGANTAR ILMU HUKUM 2 1 FILSAFAT BISNIS 2 1 STATISTIK BISNIS 1 2 2 MATEMATIKA BISNIS 2 2 BAHASA INGGRIS BISNIS 2 2 TEORI ORGANISASI 2 2 EKONOMI MIKRO 2 2 PENGANTAR AKUNTANSI 1 3 2 ASPEK HUKUM DALAM BISNIS 2 2 PENGANTAR APLIKASI KOMPUTER 3 2 STATISTIK BISNIS 2 2 3 BAHASA MANDARIN I 2 3 PENGANTAR AKUNTANSI 2 3 3 PERPAJAKAN 1 2 3 MANAJEMEN PEMASARAN 3 3 PEREKONOMIAN INDONESIA 2 3 PERILAKU ORGANISASI 3 3 NETWORK COMPUTING 2 3 BAHASA MANDARIN 2 2 4 MANAJEMEN OPERASI 3 4 MANAJEMEN KEUANGAN 3 4 PERPAJAKAN 2 2 4 MANAJEMEN SDM 3 4 HUKUM DAGANG 2 4 BANK DAN LEMBAGA KEUANGAN 2 4 METODOLOGI PENELITIAN 3 5 ETIKA BISNIS 2 5 MANAJEMEN RANTAI PASOK 3 5 METODE KUANTITATIF BISNIS 3 5 SISTEM INFORMASI MANAJEMEN 1 3 5 MANAJEMEN PENJUALAN 3 5 AKUNTANSI BIAYA 3 5 KEWIRAUSAHAAN 1 3 6 MANAJEMEN SALURAN DISTRIBUSI 3 6 KOMUNIKASI BISNIS 2 6 SISTEM INFORMASI MANAJEMEN 2 3 6 TEKNOLOGI INFORMASI 1 3 6 PENGEMBANGAN DIRI 2 7 KEWIRAUSAHAAN 2 3 7 MANAJEMEN STRATEGI 3 7 TEKNOLOGI INFORMASI II 3 7 MAGANG 4 8 SEMINAR PROPOSAL SKRIPSI 2 8 SKRIPSI 6 8 TOTAL SKS WAJIB 131


KODE MK HUH1A2 HUH1G3 LUH1A2 LUH1B2 BAH1A3 BAH1B3 CB1A3 BAH1H2 EBH0B4 BAH1E3 BAH1C2 BAH1D3 BAH1A3 BAH1F4 BAH1G3 DUH1A2 EBH0B4 BAH2E3 BAH1F4 BAH2A4 BAH2C3 BAH2I2 BAH2F3 BAH3C3 BAH2E3 BAH2G3 BAH2H4 BAH2A4 BAH2D3 BAH1G3 BAH4R4 BAH3A4 BAH3B3 BAH4A3 BAH3J3 BAH3D3 BAH4A3 BAH4D3 DUH2A2 BAH3E3 CB2A2 BAH3I3 BAH3H3 BAH2B3 BAH3F3 BAH4C3 BAH2J3 CB4A2 CB4B2 CB4C6

KURIKULUM 2016 MK WAJIB Pendidikan Agama dan Etika Pancasila dan Kewarganegaraan Bahasa Indonesia Bahasa Inggris Ekonomi Bisnis Pengantar Ilmu Administrasi Bisnis Dasar Logika Filsafat Bisnis Statistika Bisnis Matematika Bisnis Bahasa Inggris Bisnis Teori Organisasi Ekonomi Bisnis Prinsip - Prinsip Akuntansi Hukum Bisnis Literasi TIK Statistika Bisnis Bahasa Mandarin Prinsip - Prinsip Akuntansi Perpajakan Bisnis Pemasaran Praktek Bisnis di Indonesia Perilaku Organisasi Kreativitas dan Inovasi Bahasa Mandarin Operasi Bisnis Keuangan Bisnis Perpajakan Bisnis Sumber Daya Manusia Hukum Bisnis Bank dan Lembaga Keuangan Metodologi Penelitian Bisnis Etika Bisnis Pemodelan Bisnis Teori Pengambilan Keputusan Sistem Informasi Bisnis Pemodelan Bisnis Analisis Resiko Bisnis Kewirausahaan Perencanaan dan Pengembangan Bisnis Komunikasi Bisnis Negosiasi Bisnis E-Business Pengembangan Kepemimpinan Kewirausahaan Lanjutan Strategi dan Kebijakan Bisnis Analisis Bisnis Magang Proposal Skripsi Skripsi TOTAL SKS WAJIB

SKS 2 3 2 2 3 3 3 2 4 3 2 3

SEMESTER 1 1 2 2 1 1 2 2 3 2 3 2

4 3 2

1 2 1

3

4

4 3 2 3 3

3 3 4 5 5

3 4

4 4

3

3

4 4 3 3 3 3

7 5 3 7 6 5

3 2 3 2 3 3 3 3 3 3 2 2 6 127

7 4 3 4 6 6 3 6 7 4 8 8 8

Halaman 31


KURIKULUM 2014 MK PILIHAN

KURIKULUM 2016 SKS

Semester

3 3

4 4

3 3 3 3

6 6 6 6

Pilihan 1 SN432012 SN432133

SN632063 SN642193 SN642203 SN642093

SN732073 SN741033 SN741113

MANAJEMEN BISNIS EKSPOR IMPOR PENGANGGARAN PERUSAHAAN Pilihan 2 Pilihan 3 PENGETAHUAN PRODUK DAN KONSEP HARGA STRATEGI PERDAGANGAN EKSPOR IMPOR MANAJEMEN RITEL BISNIS INTERNASIONAL Pilihan 4 Pilihan 5 TEKNIK PERDAGANGAN DN & LN MANAJEMEN PELAYANAN KONSUMEN KONTRAK DAGANG

3 3 3 27 TOTAL SKS PILIHAN 15 TOTAL SKS KURIKULUM LAMA 146

7 7 7

BAH3G3 Bisnis Ekspor Impor

3

6

Peminatan Wajib 1

4

5

BAH4B3 Bisnis Internasional

3

7

Peminatan Wajib 2

4

6

Pilihan 2

4

7

TOTAL SKS PILIHAN DAN PEMINATAN TOTAL SKS KURIKULUM BARU

18 145

6.3 Skenario Ekivalensi Angkatan 2015 6.3.1 Kelas Reguler KURIKULUM 2014 (SUDAH DITEMPUH) SEMESTER 1 KODE MK SN112012 SN111013 SN113012 SN113024 SN121012 SN131013 SN131022 SN131052

SEMESTER 2

MK WAJIB

SKS

PENDIDIKAN AGAMA PPKN BAHASA INDONESIA BAHASA INGGRIS PENGANTAR ILMU EKONOMI PENGANTAR ILMU ADMINISTRASI BISNIS PENGANTAR ILMU HUKUM FILSAFAT BISNIS TOTAL

2 3 2 4 2 3 2 2


20

KODE MK SN213032 SN213052 SN213062 SN211042 SN221022 SN221053 SN231032 SN241013

MK WAJIB

SKS

STATISTIK BISNIS 1 MATEMATIKA BISNIS BAHASA INGGRIS BISNIS TEORI ORGANISASI EKONOMI MIKRO PENGANTAR AKUNTANSI 1 ASPEK HUKUM DALAM BISNIS PENGANTAR APLIKASI KOMPUTER TOTAL

2 2 2 2 2 3 2 3 18

Halaman 32


PEMINATAN: PEMINATAN SUMBER DAYA MANUSIA: KODE MATA KULIAH BAH3L4 Pengembangan Sumber Daya Manusia BAH3M4 Kinerja Karyawan dan Kompensasi PEMINATAN PEMASARAN: KODE MATA KULIAH BMH2G3 Perilaku Konsumen BAH3N4 Riset Pemasaran PEMINATAN KEWIRAUSAHAAN: KODE MATA KULIAH BAH3O4 Institusi dan Dinamika Bisnis BAH3P4 Perencanaan Keuangan

KODE BAH4Q4 BAH4R4 BAH4S4 BAH4T4 BAH4U4

PILIHAN: MATA KULIAH Bank dan Lembaga Keuangan Strategi Bisnis Kuliner Strategi Bisnis Ritel Strategi Bisnis Keluarga Strategi Bisnis Pariwisata


SKS 4 4

PRASYARAT SEM BAH2D3 5 BAH2D3 6

SKS 4 4

PRASYARAT SEM BAH2C3 5 BAH2C3 6

SKS 4 4

PRASYARAT SEM DUH2A2 5 DUH2A2 6

SKS 4 4 4 4 4

SEM 7 7 7 7 7

Halaman 33


6.3.2 Kelas Internasional KURIKULUM 2014 (SUDAH DITEMPUH) 1st SEMESTER NAME CODE SN112012

RELIGION

SN111013

STATE IDEOLOGY AND CIVICS

SN113012

INDONESIAN LANGUAGE

SN113024

GENERAL ENGLISH

SN121012

INTRODUCTION TO ECONOMICS

SN131013

INTRODUCTION TO BUSINESS ADMINISTRATION

SN131022

INTRODUCTION TO LAW

SN131052

PHYLOSOPHY OF BUSINESS TOTAL

CODE

2nd-A SEMESTER NAME

SN213032

STATISTICS FOR BUSINESS 1

SN213052 SN213062

MATHEMATICS FOR BUSINESS

SN211042

ORGANIZATION THEORY

SN221022 SN221053

MICRO ECONOMICS

SN231032

LEGAL ASPECTS OF BUSINESS

SN241013

INTRODUCTION TO COMPUTER APPLICATION

SN432032

BANK AND OTHER FINANCIAL INSTITUTION

PRINCIPLES OF ACCOUNTING 1

2

TOTAL CODE

MARKETING MANAGEMENT

3

SN321032

INDONESIAN ECONOMICS

2

SN322023

ORGANIZATIONAL BEHAVIOUR

3

TOTAL

20

CREDITS

SN322013

20

CREDITS 2 2 2 2 2 3 2 3

ENGLISH FOR BUSINESS

2nd–B SEMESTER (June – July) NAME

CREDITS 2 3 2 4 2 3 2 2

8

KURIKULUM 2016 (AKAN DITEMPUH) 3rd SEMESTER CODE NAME CREDITS PREREQUISTITE BAH2A4 Business Taxation 4 BAH1F4 BAH2B3 Leadership Development 3 DUH2A2 Entrepreneurship 2 EBH0B4 Business Statistics 4 BAH2D3 Human Resource 3 BAH1B3 BAH3B3 Business Ethics 3 Total Credits 19 Program Studi Administrasi Bisnis

Halaman 34


4th-A SEMESTER NAME

CODE

CREDITS

PREREQUISTITE

BAH2E3

Mandarin Languange

3

BAH2G3

Business Operation

3

BAH1B3

EBH0B4

BAH2C3

BAH2D3

BAH2H4

Business Finance

4

BAH1B3

CB2A2 BAH2J3 BAH3G3

Business Communication Business Analysis

2 3

BAH1F4

Export-Import Business

3

18

Total Credits 4th–B SEMESTER (June – July) CODE NAME CREDITS BAH3C3 Innovation and Creativity 3 BAH3A4 Business Research Methodology 4 Total Credits 7

PREREQUISTITE

5th SEMESTER CODE BAH3D3 BAH3E3 BAH4A3 BAH4C3

NAME CREDITS PREREQUISTITE 3 Business Information System 3 BAH2C3 Business Planning and Development BAH2D3 BAH2G3 BAH2H4 EBH0B4 3 BAH2C3 Business Modeling BAH2D3 BAH2G3 BAH2H4 EBH0B4 3 BAH2C3 Business Strategy and Policy BAH2D3 BAH2G3 BAH2H4 4 Compulsory Specialization 1 4 Elective 2 Total Credits 20


Halaman 35


6th SEMESTER CODE BAH3F3 BAH3H3 BAH3I3 BAH3J3

NAME Advanced Entrepreneurship E-Business Business Negotiation Decision-Making Theory Compulsory Specialization 2

CREDITS

PREREQUISTITE

3

BAH2B3

DUH2A2 BAH2C3

BAH2D3

BAH2G3

BAH2H4

3

3

3

Total Credits

BAH2G3

4

16

6th–B SEMESTER (June – July) CODE NAME CREDITS BAH4B3 International Business 3 BAH4D3

PREREQUISTITE

3

Business Risk Analysis

Total Credits

6

BAH2H4

7th SEMESTER CODE CB4A2 CB4B2 CB4C6

NAME

CREDITS

Internship Final Project Proposal Final Project

Total Credits

PREREQUISTITE

2 2 6

10

TOTAL CREDITS 144


Halaman 36


CONCENTRATION: HUMAN RESOURCES SPECIALIZATION: CODE NAME BAH3L4 BAH3M4

Human Resources Development Employee Performance and Compensation

MARKETING SPECIALIZATION: KODE NAME BMH2G3 BAH3N4

Consumer Behavior Marketing Research

ENTREPRENEURSHIP SPECIALIZATION: KODE NAME BAH3O4 BAH3P4

Business Dynamic and Institution

Financial Planning ELECTIVE: NAME

CODE BAH4R4 BAH4S4 BAH4T4 BAH4U4

Culinary Business Strategy Retail Business Strategy Family Business Strategy Tourism Business Strategy


CREDITS 4 4

CREDITS 4 4

CREDITS

PREREQUISITE SEM BAH2D3 BAH2D3

5 6

PREREQUISITE SEM BAH2C3 BAH2C3

5 6

PREREQUISITE SEM

4 4

DUH2A2 DUH2A2

CREDITS

SEM

4 4 4 4

7 7 7 7

5 6

Halaman 37


6.4 Skenario Ekivalensi Angkatan 2014 KURIKULUM 2014 (SUDAH DITEMPUH) SEMESTER 1 KODE MK SN112012 SN111013 SN113012 SN113024 SN121012 SN131013 SN131022 SN131052


SEMESTER 2

MK WAJIB

SKS

PENDIDIKAN AGAMA PPKN BAHASA INDONESIA BAHASA INGGRIS PENGANTAR ILMU EKONOMI PENGANTAR ILMU ADMINISTRASI BISNIS PENGANTAR ILMU HUKUM FILSAFAT BISNIS TOTAL SEMESTER 3 MK WAJIB STATISTIK BISNIS 2 BAHASA MANDARIN I PENGANTAR AKUNTANSI 2 PERPAJAKAN 1 MANAJEMEN PEMASARAN PEREKONOMIAN INDONESIA PERILAKU ORGANISASI NETWORK COMPUTING TOTAL

2 3 2 4 2 3 2 2



20

SKS 2 2 3 2 3 2 3 2 19

KODE MK SN413082 SN422063 SN422123 SN421082 SN422093 SN432023 SN432032

MK WAJIB

SKS

STATISTIK BISNIS 1 MATEMATIKA BISNIS BAHASA INGGRIS BISNIS TEORI ORGANISASI EKONOMI MIKRO PENGANTAR AKUNTANSI 1 ASPEK HUKUM DALAM BISNIS PENGANTAR APLIKASI KOMPUTER TOTAL SEMESTER 4 MK WAJIB BAHASA MANDARIN 2 MANAJEMEN OPERASI MANAJEMEN KEUANGAN PERPAJAKAN 2 MANAJEMEN SDM HUKUM DAGANG BANK DAN LEMBAGA KEUANGAN Pilihan 1 TOTAL

2 2 2 2 2 3 2 3 18

SKS 2 3 3 2 3 2 2 3 20

Halaman 38


PEMINATAN: PEMINATAN SUMBER DAYA MANUSIA: KODE MATA KULIAH BAH3L4 Pengembangan Sumber Daya Manusia BAH3M4 Kinerja Karyawan dan Kompensasi PEMINATAN PEMASARAN: KODE MATA KULIAH BMH2G3 Perilaku Konsumen BAH3N4 Riset Pemasaran PEMINATAN KEWIRAUSAHAAN: KODE MATA KULIAH BAH3O4 Institusi dan Dinamika Bisnis BAH3P4 Perencanaan Keuangan

KODE BAH4Q4 BAH4R4 BAH4S4 BAH4T4 BAH4U4

• •

PILIHAN: MATA KULIAH Bank dan Lembaga Keuangan Strategi Bisnis Kuliner Strategi Bisnis Ritel Strategi Bisnis Keluarga Strategi Bisnis Pariwisata

SKS 4 4

PRASYARAT SEM BAH2D3 5 BAH2D3 6

SKS 4 4

PRASYARAT SEM BAH2C3 5 BAH2C3 6

SKS 4 4

PRASYARAT SEM DUH2A2 5 DUH2A2 6

SKS 4 4 4 4 4

SEM 7 7 7 7 7

Bagi mahasiswa 2014 yang telah mengambil MK pilihan bisnis ekspor impor di kurikulum lama, maka wajib mengambil mata kuliah Analisis Bisnis (semester 4 kurikulum baru) Bagi mahasiswa 2014 yang telah mengambil mk pilihan penganggaran di kurikulum lama, maka wajib mengambil Bisnis Ekspor Impor (semester 6 kurikulum baru)

6.5 Skenario Ekivalensi Angkatan 2013 & Sebelumnya KURIKULUM 2014 (SUDAH DITEMPUH) SEMESTER 1 KODE MK SN112012 SN111013 SN113012 SN113024 SN121012 SN131013 SN131022 SN131052


MK WAJIB

SEMESTER 2 SKS

PENDIDIKAN AGAMA 2 PPKN 3 BAHASA INDONESIA 2 BAHASA INGGRIS 4 PENGANTAR ILMU EKONOMI 2 PENGANTAR ILMU ADMINISTRASI BISNIS 3 PENGANTAR ILMU HUKUM 2 FILSAFAT BISNIS 2 20 TOTAL SEMESTER 3 MK WAJIB SKS STATISTIK BISNIS 2 2 BAHASA MANDARIN I 2 PENGANTAR AKUNTANSI 2 3 PERPAJAKAN 1 2 MANAJEMEN PEMASARAN 3 PEREKONOMIAN INDONESIA 2 PERILAKU ORGANISASI 3 NETWORK COMPUTING 2 TOTAL 19


MK WAJIB

SKS

STATISTIK BISNIS 1 MATEMATIKA BISNIS BAHASA INGGRIS BISNIS TEORI ORGANISASI EKONOMI MIKRO PENGANTAR AKUNTANSI 1 ASPEK HUKUM DALAM BISNIS PENGANTAR APLIKASI KOMPUTER TOTAL SEMESTER 4 MK WAJIB SKS BAHASA MANDARIN 2 2 MANAJEMEN OPERASI 3 MANAJEMEN KEUANGAN 3 PERPAJAKAN 2 2 MANAJEMEN SDM 3 HUKUM DAGANG 2 BANK DAN LEMBAGA KEUANGAN 2 Pilihan 1 3 TOTAL 20

2 2 2 2 2 3 2 3 18



Halaman 39



• • 6.1

SEMESTER 5 MK WAJIB METODOLOGI PENELITIAN ETIKA BISNIS MANAJEMEN RANTAI PASOK METODE KUANTITATIF BISNIS SISTEM INFORMASI MANAJEMEN 1 MANAJEMEN PENJUALAN AKUNTANSI BIAYA

SKS 3 2 3 3 3 3 3 20

KODE MK SN623013 SN622083 SN622112 SN641043 SN642013

SEMESTER 6 MK WAJIB KEWIRAUSAHAAN 1 MANAJEMEN SALURAN DISTRIBUSI KOMUNIKASI BISNIS SISTEM INFORMASI MANAJEMEN 2 TEKNOLOGI INFORMASI 1 PILIHAN 2 PILIHAN 3

SKS 3 3 2 3 3 3 3 20

Bagi mahasiswa 2013 keatas yang telah mengambil MK pilihan bisnis internasional di kurikulum lama, maka wajib mengambil salah satu mata kuliah peminatan di semester 5 (4 sks) Bagi mahasiswa 2013 yang belum mengambil MK pilihan bisnis internasional di kurikulum lama, maka wajib mengambil MK bisnis internasional (3 sks) di kurikulum baru. Explanation / Description / Rules of equivalences

1.

Equivalence of each course in 2014 curriculum to 2016 curriculum.


Halaman 40


The admitted credit is the one acquired from PASSED courses. There are not any changes in credit weighs for passed courses.

Table 1. Rule 1 Equivalence

2. TWO courses in 2014 curriculum are equivalent with ONE course in 2016 curriculum. a. If TWO courses in 2014 haven’t been passed, the student should take 1 course in 2016 curriculum. b. If one course in 2014 curriculum has passed, it will be admitted with the same weigh as the passed one. c. If the minimum credits (144 credits) are fulfilled, , there is no need to take new course in 2016 curriculum. d. If there are shortages in minimum total credit, taking new course in 2016 curriculum is compulsory.

Table 2. Rule 2 Equivalence


Halaman 41


CURRICULUM 2014 NAME CODE SN121012 INTRODUCTION TO ECONOMICS SN221022 MICRO ECONOMICS SN221053 PRINCIPLES OF ACCOUNTING 1

CREDITS SEMESTER 2 1 2 2 3

2

SN321063 PRINCIPLES OF ACCOUNTING 2

3

3

SN213032 STATISTICS FOR BUSINESS 1 SN313042 STATISTICS FOR BUSINESS 2 SN231032 LEGAL ASPECTS OF BUSINESS SN432023 COMMERCE LAW SN313072 MANDARIN LANGUAGE 1 SN413082 MANDARIN LANGUAGE 2 SN321072 TAXATION 1 SN421082 TAXATION 2 SN522073 SUPPLY CHAIN MANAGEMENT SN532043 SALES FORCE MANAGEMENT

2

2

2 2 2 2 2 2 2 3 3

3 2 4 3 4 3 4 5 5

CODE

NAME

CURICULLUM 2016 CREDITS SEMESTER

BAH1A3

Business Economics

3

1

BAH1F4

Principles of Accounting

4

1

EBH0B4

Business Statistics

4

3

BAH1G3

Business Law

3

2

BAH2E3

Mandarin Language

3

4

BAH2A4

Business Taxation

4

3

BAH4A3

Business Modeling

3

7

3. Equivalence of electives in 2014 curriculum with the ones in 2016 curriculum. a. The elective course Export-Import Business Management (SN432012) and Budgeting (SN432133) in 2014 curriculum are equivalent with compulsory courses Export-Import Business (SN432012) in 2016 curriculum. b. The course Product Knowledge and Price Concept (SN63063) and Trading Strategy of ExportImport (SN642193) are equivalent with compulsory courses 1 in 2016 curriculum. c. The course Retail Management (SN642203) and International Business (SN642093) ) in 2014 curriculum are equivalent with the course International Business (BAH4B3) in 2016 curriculum. d. Technique of Foreign and Domestic Trading (SN732073) in 2014 curriculum are equivalent with the compulsory specialization 2 in 2016 curriculum. e. The course Consumer Service Management (SN741033) and Trade Contract (SN741113)) in 2014 curriculum are equivalent with elective 2 in 2016 curriculum.

Table 3. Rule 3 Equivalence CURRICULUM 2014 ELECTIVE COURSES ELECTIVE 1 SN432012 EXPORT-IMPORT BUSINESS MANAGEMENT SN432133 BUDGETING ELECTIVE 2 ELECTIVE 3 SN632063 PRODUCT KNOWLEDGE AND PRICE CONCEPTS SN642193 TRADING STRATEGY OF EXPORT IMPORT SN642203 RETAIL MANAGEMENT SN642093 INTERNATIONAL BUSINESS ELECTIVE 4 ELECTIVE 5 SN732073 TECHNIQUE OF DOMESTIC AND FOREIGN TRADING SN741033 CUSTOMER SERVICE MANAGEMENT SN741113 TRADING CONTRACTS

CURICULLUM 2016 SKS

Semester 3 3

4 4

3 3 3 3

6 6 6 6

3 3 3

7 7 7

BAH3G3 EXPORT-IMPORT BUSINESS

3

6

4

5

3

7

COMPULSORY SPECIALIZATION 2

4

6

ELECTIVE 2

4

7

COMPULSORY SPECIALIZATION 1 BAH4B3 INTERNATIONAL BUSINESS

4. Group of courses to tackle the credit shortage

If there are still courses that have not passed and the minimum total credits (144 credits) have not been fulfilled, the student will have to take alternative specialization courses or available electives in 2016 curriculum. If the minimum total credits (144 credits) have been fulfilled, there is no need to take alternative courses from 2016 curriculum in table 4. Table 4. Rule 4 Equivalence CONCENTRATION: HUMAN RESOURCES SPECIALIZATION: Program Studi Administrasi Bisnis

Halaman 42


SEM CODE NAME 5 BAH3L4 Human Resources Development 6 BAH3M4 Employee Performance and Compensation MARKETING SPECIALIZATION: SEM KODE NAME 5 BMH2G3 Consumer Behavior 6 BAH3N4 Marketing Research ENTREPRENEURSHIP SPECIALIZATION: SEM KODE NAME 5 BAH3O4 Business Dynamic and Institution 6 BAH3P4 Financial Planning

CREDITS 4 4 CREDITS 4 4 CREDITS 4 4

ELECTIVE: SEM 7 7 7 7 7


NAME Bank and Financial Institution Culinary Business Strategy Retail Business Strategy Family Business Strategy Tourism Business Strategy

CREDITS 4 4 4 4 4


Halaman 43


6.2 CODE SN112012 SN111013 SN113012 SN113024 SN121012 SN131013 SN131022 SN131052 SN213032 SN213052 SN213062 SN211042 SN221022 SN221053 SN231032 SN241013 SN313042 SN313072 SN321063 SN321072 SN322013 SN321032 SN322023 SN341022 SN413082 SN422063 SN422123 SN421082 SN422093 SN432023 SN432032 SN513093 SN512022 SN522073 SN522133 SN541033 SN532043 SN532053 SN623013 SN622083 SN622112 SN641043 SN642013 SN712032 SN723023 SN722103 SN741013 SN843014 SN843022 SN843036

Previous Curriculum Equivalence Map CURRICULUM 2014 NAME RELIGION STATE IDEOLOGY AND CIVICS INDONESIAN LANGUAGE GENERAL ENGLISH INTRODUCTION TO ECONOMICS INTRODUCTION TO BUSINESS ADMINISTRATION INTRODUCTION TO LAW PHYLOSOPHY OF BUSINESS STATISTICS FOR BUSINESS 1 MATHEMATICS FOR BUSINESS ENGLISH FOR BUSINESS ORGANIZATION THEORY MICRO ECONOMICS PRINCIPLES OF ACCOUNTING 1 LEGAL ASPECTS OF BUSINESS INTRODUCTION TO COMPUTER APPLICATION STATISTICS FOR BUSINESS 2 MANDARIN LANGUAGE 1 PRINCIPLES OF ACCOUNTING 2 TAXATION 1 MARKETING MANAGEMENT INDONESIAN ECONOMICS ORGANIZATIONAL BEHAVIOUR NETWORK COMPUTING MANDARIN LANGUAGE 2 OPERATION MANAGEMENT FINANCIAL MANAGEMENT TAXATION 2 HUMAN RESOURCES MANAGEMENT COMMERCE LAW BANK AND OTHER FINANCIAL INSTITUTION RESEARCH METHODOLOGY BUSINESS ETHICS SUPPLY CHAIN MANAGEMENT QUANTITATIVE METHOD FOR BUSINESS MANAGEMENT INFORMATION SYSTEM 1 SALES FORCE MANAGEMENT COST ACCOUNTING ENTREPRENEURSHIP 1 DISTRIBUTION CHANNEL MANAGEMENT BUSINESS COMMUNICATION MANAGEMENT INFORMATION SYSTEM 2 INFORMATION TECHNOLOGY 1 SELF DEVELOPMENT ENTREPRENEURSHIP 2 STRATEGIC MANAGEMENT INFORMATION TECHNOLOGY 2 INTERNSHIP FINAL PROJECT PROPOSAL FINAL PROJECT RESEARCH TOTAL COMPULSORY CREDITS

CREDITS SEMESTER 2 1 3 1 2 1 4 1 2 1 3 1 2 1 2 1 2 2 2 2 2 2 2 2 2 2 3 2 2 2 3 2 2 3 2 3 3 3 2 3 3 3 2 3 3 3 2 3 2 4 3 4 3 4 2 4 3 4 2 4 2 4 3 5 2 5 3 5 3 5 3 5 3 5 3 5 3 6 3 6 2 6 3 6 3 6 2 7 3 7 3 7 3 7 4 8 2 8 6 8

CURRICULUM 2014 ELECTIVE COURSES ELECTIVE 1 SN432012 EXPORT-IMPORT BUSINESS MANAGEMENT SN432133 BUDGETING ELECTIVE 2 ELECTIVE 3 SN632063 PRODUCT KNOWLEDGE AND PRICE CONCEPTS SN642193 TRADING STRATEGY OF EXPORT IMPORT SN642203 RETAIL MANAGEMENT SN642093 INTERNATIONAL BUSINESS ELECTIVE 4 ELECTIVE 5 SN732073 TECHNIQUE OF DOMESTIC AND FOREIGN TRADING SN741033 CUSTOMER SERVICE MANAGEMENT SN741113 TRADING CONTRACTS TOTAL ELECTIVE CREDITS TOTAL CREDITS IN OLD CURRICULUM


CURICULLUM 2016 NAME HUH1A2 Religion and Ethics HUH1G3 Pancasila and Civics LUH1A2 Indonesian Language LUH1B2 English 1 BAH1A3 Business Economics BAH1B3 Introduction to Business Administration CB1A3 Fundamentals of Logics BAH1H2 Business Philosophy EBH0B4 Business Statistics BAH1E3 Business Mathematics BAH1C2 Business English BAH1D3 Organizational Theory BAH1A3 Business Economics BAH1F4 Principles of Accounting BAH1G3 Business Law CODE

CREDITS SEMESTER

2 3 2 2 3 3

TOTAL COMPULSORY CREDITS

4 3 2

1 2 1

3

4

4 3 2 3 3

3 3 4 5 5

3 4

4 4

3

3

4 4 3 3 3 3

7 5 3 7 6 5

3 2 3 2 3 3 3 3 3 3 2 2 6

7 4 3 4 6 6 3 6 7 4 8 8 8

3

DUH1A2 ICT Literacy EBH0B4 Business Statistics BAH2E3 Mandarin Language BAH1F4 Principles of Accounting BAH2A4 Business Taxation BAH2C3 Marketing BAH2I2 Business Practices in Indonesia BAH2F3 Organizational Behavior BAH3C3 Creativity and Innovation BAH2E3 Mandarin Language BAH2G3 Business Operation BAH2H4 Business Finance BAH2A4 Business Taxation BAH2D3 Human Resource BAH1G3 Business Law BAH4R4 Bank and Financial Institution BAH3A4 Business Research Methodology BAH3B3 Business Ethics BAH4A3 Business Modeling BAH3J3 Decision-Making Theory BAH3D3 Business Information System BAH4A3 Business Modeling BAH4D3 Business Risk Analysis DUH2A2 Entrepreneurship BAH3E3 Business Planning and Development CB2A2 Business Communication BAH3I3 Business Negotiation BAH3H3 E-Business BAH2B3 Leadership Development BAH3F3 Advanced Entrepreneurship BAH4C3 Business Strategy and Policy BAH2J3 Business Analysis CB4A2 Internship CB4B2 Final Project Proposal CB4C6 Final Project

131

2 4 3 2 3

1 1 2 2 1 1 2 2 3 2 3 2

127

CURICULLUM 2016 SKS

Semester 3 3

4 4

3 3 3 3

6 6 6 6

3 3 3

7 7 7 27 15 146

BAH3G3 EXPORT-IMPORT BUSINESS

3

6

4

5

3

7

COMPULSORY SPECIALIZATION 2

4

6

ELECTIVE 2

4

7

COMPULSORY SPECIALIZATION 1 BAH4B3 INTERNATIONAL BUSINESS

TOTAL CREDITS FOR ELECTIVES AND SPECIALIZATIONS TOTAL CREDITS IN NEW CURRICULUM

18 145

Halaman 44


6.3

Equivalence Scenario for Class of 2015

6.3.1 Regular Class 2014 Curriculum (completion): CODE

1st SEMESTER NAME

CREDITS SN112012 RELIGION 2 SN111013 STATE IDEOLOGY AND CIVICS 3 SN113012 INDONESIAN LANGUAGE 2 SN113024 GENERAL ENGLISH 4 SN121012 INTRODUCTION TO ECONOMICS 2 SN131013 INTRODUCTION TO BUSINESS ADMINISTRATION 3 SN131022 INTRODUCTION TO LAW 2 SN131052 PHYLOSOPHY OF BUSINESS 2 TOTAL

20

CODE

2nd SEMESTER NAME

SN213032 STATISTICS FOR BUSINESS 1 SN213052 MATHEMATICS FOR BUSINESS SN213062 ENGLISH FOR BUSINESS SN211042 ORGANIZATION THEORY SN221022 MICRO ECONOMICS SN221053 PRINCIPLES OF ACCOUNTING 1 SN231032 LEGAL ASPECTS OF BUSINESS SN241013 INTRODUCTION TO COMPUTER APPLICATION TOTAL

CREDITS 2 2 2 2 2 3 2 3 18

2016 Curriculum (to be taken):


Halaman 45


CONCENTRATION: HUMAN RESOURCES SPECIALIZATION: SEM CODE NAME 5 BAH3L4 Human Resources Development 6 BAH3M4 Employee Performance and Compensation MARKETING SPECIALIZATION: SEM KODE NAME 5 BMH2G3 Consumer Behavior 6 BAH3N4 Marketing Research ENTREPRENEURSHIP SPECIALIZATION: SEM KODE NAME 5 BAH3O4 Business Dynamic and Institution 6 BAH3P4 Financial Planning

SEM 7 7 7 7 7




CREDITS 4 4 4 4 4

6.3.2 International Class 2014 Curriculum (completion): 1st SEMESTER NAME CODE SN112012

RELIGION

SN111013

STATE IDEOLOGY AND CIVICS

SN113012

INDONESIAN LANGUAGE

SN113024

GENERAL ENGLISH

SN121012

INTRODUCTION TO ECONOMICS

SN131013

INTRODUCTION TO BUSINESS ADMINISTRATION

SN131022

INTRODUCTION TO LAW

SN131052

PHYLOSOPHY OF BUSINESS

CREDITS 2 3 2 4 2 3 2 2

TOTAL

CODE

2nd-A SEMESTER NAME

SN213032

STATISTICS FOR BUSINESS 1

SN213052

MATHEMATICS FOR BUSINESS

SN213062 SN211042

ENGLISH FOR BUSINESS

SN221022

MICRO ECONOMICS

SN221053 SN231032

PRINCIPLES OF ACCOUNTING 1

SN241013

INTRODUCTION TO COMPUTER APPLICATION

ORGANIZATION THEORY

LEGAL ASPECTS OF BUSINESS


20

CREDITS 2 2 2 2 2 3 2 3 Halaman 46


SN432032

CODE

2

BANK AND OTHER FINANCIAL INSTITUTION

TOTAL 2nd–B SEMESTER (June – July) NAME CREDITS

SN322013 MARKETING MANAGEMENT SN321032 INDONESIAN ECONOMICS

3

SN322023 ORGANIZATIONAL BEHAVIOUR TOTAL

3

20

2

8

2016 Curriculum (to be taken): 3rd SEMESTER CODE NAME BAH2A4 Business Taxation

CREDITS

PREREQUISTITE

4

BAH1F4

BAH2B3 Leadership Development

3 2 4

DUH2A2 Entrepreneurship EBH0B4 Business Statistics BAH2D3 Human Resource BAH3B3 Business Ethics

3

BAH1B3

3

Total Credits 19 4th-A SEMESTER NAME CREDITS

CODE

PREREQUISTITE

BAH2E3 Mandarin Languange

3

BAH2G3 Business Operation

3

BAH1B3

EBH0B4

BAH2C3

BAH2H4 Business Finance

4

BAH2D3 BAH1B3

CB2A2 BAH2J3 BAH3G3

Business Communication Business Analysis

2 3

BAH1F4

Export-Import Business

3

Total Credits 4th–B SEMESTER (June – July) CODE NAME CREDITS BAH3C3 Innovation and Creativity 3 Business Research BAH3A4 4 Methodology Total Credits 7


18

PREREQUISTITE

Halaman 47


CODE BAH4D3 BAH3E3 BAH4A3 BAH4C3

CODE BAH3F3 BAH3H3 BAH3I3 BAH3J3

CODE BAH4B3

5th SEMESTER NAME CREDITS PREREQUISTITE 3 Business Information System 3 BAH2C3 Business Planning and Development BAH2D3 BAH2G3 BAH2H4 EBH0B4 3 BAH2C3 Business Modeling BAH2D3 BAH2G3 BAH2H4 BAH2C4 3 BAH2D3 Business Strategy and Policy BAH2E3 BAH2H3 EBH0B4 4 Compulsory Specialization 1 4 Elective 2 Total Credits 20 6th SEMESTER NAME CREDITS PREREQUISTITE 3 BAH2B3 Advanced Entrepreneurship DUH2A2 BAH2C3 BAH2D3 BAH2G3 BAH2H4 3 E-Business 3 Business Negotiation 3 BAH2G3 Decision-Making Theory 4 Compulsory Specialization 2 Total Credits 16 6th–B SEMESTER (June – July) NAME CREDITS PREREQUISTITE 3 International Business

BAH4D3 Business Risk Analysis

3

Total Credits

6

BAH2H4


Halaman 48


7th SEMESTER NAME CREDITS

CODE CB4A2 CB4B2 CB4C6

Internship Final Project Proposal Final Project

Total Credits

TOTAL CREDITS

PREREQUISTITE

2 2 6

10

144

6.4

Equivalence Scenario for Class of 2014

2014 Curriculum (completion): CODE

1st SEMESTER NAME


CODE

3rd SEMESTER NAME

SN213032 STATISTICS FOR BUSINESS 1 SN213052 MATHEMATICS FOR BUSINESS SN213062 ENGLISH FOR BUSINESS SN211042 ORGANIZATION THEORY SN221022 MICRO ECONOMICS SN221053 PRINCIPLES OF ACCOUNTING 1 SN231032 LEGAL ASPECTS OF BUSINESS SN241013 INTRODUCTION TO COMPUTER APPLICATION

20

CREDITS

SN313042 STATISTICS FOR BUSINESS 2 SN313072 MANDARIN LANGUAGE 1

2

SN321063 PRINCIPLES OF ACCOUNTING 2 SN321072 TAXATION 1

3


3

SN322023 ORGANIZATIONAL BEHAVIOUR SN341022 NETWORK COMPUTING

TOTAL

4th SEMESTER NAME

CODE

CREDITS 2 2 2 2 2 3 2 3 18

CREDITS

SN413082 MANDARIN LANGUAGE 2 SN422063 OPERATION MANAGEMENT

2

SN422123 FINANCIAL MANAGEMENT SN421082 TAXATION 2

3 3

2

SN422093 HUMAN RESOURCES MANAGEMENT SN432023 COMMERCE LAW

3

SN432032 BANK AND OTHER FINANCIAL INSTITUTION

2

2 2

2 TOTAL

2nd SEMESTER NAME

CODE

19

3 2 2 3

ELECTIVE 1 SN432012 EXPORT-IMPORT BUSINESS MANAGEMENT SN432133 BUDGETING

TOTAL

20

2016 Curriculum (to be taken):


Halaman 49


CONCENTRATION: HUMAN RESOURCES SPECIALIZATION: SEM CODE NAME 5 BAH3L4 Human Resources Development 6 BAH3M4 Employee Performance and Compensation MARKETING SPECIALIZATION: SEM KODE NAME 5 BMH2G3 Consumer Behavior 6 BAH3N4 Marketing Research ENTREPRENEURSHIP SPECIALIZATION: SEM KODE NAME 5 BAH3O4 Business Dynamic and Institution 6 BAH3P4 Financial Planning

SEM 7 7 7 7 7




CREDITS 4 4 4 4 4

• For 2014 students who have taken electve course export-import business in the old curriculum, need to take the course Business Analysis (semester 4 in the new curriculum) • For 2014 students who have taken elective Budgeting in the old curriculum, need to take Export-Import Business (semester 6 in the new curriculum)


Halaman 50


6.5

Equivalence Scenario for Class of 2013 or Earlier (conditional)

2014 Curriculum (Completion): CODE

1st SEMESTER NAME


CODE

3rd SEMESTER NAME

SN213032 STATISTICS FOR BUSINESS 1 SN213052 MATHEMATICS FOR BUSINESS SN213062 ENGLISH FOR BUSINESS SN211042 ORGANIZATION THEORY SN221022 MICRO ECONOMICS SN221053 PRINCIPLES OF ACCOUNTING 1 SN231032 LEGAL ASPECTS OF BUSINESS SN241013 INTRODUCTION TO COMPUTER APPLICATION

20

CREDITS

SN313042 STATISTICS FOR BUSINESS 2 SN313072 MANDARIN LANGUAGE 1

2

SN321063 PRINCIPLES OF ACCOUNTING 2 SN321072 TAXATION 1

3


3

SN322023 ORGANIZATIONAL BEHAVIOUR SN341022 NETWORK COMPUTING

TOTAL

4th SEMESTER NAME

CODE

2

SN422123 FINANCIAL MANAGEMENT SN421082 TAXATION 2

3 3

2

SN422093 HUMAN RESOURCES MANAGEMENT SN432023 COMMERCE LAW

3

SN432032 BANK AND OTHER FINANCIAL INSTITUTION

2

2

2

5th SEMESTER NAME

18

CREDITS

19

3 2 2 3

ELECTIVE 1 SN432012 EXPORT-IMPORT BUSINESS MANAGEMENT SN432133 BUDGETING

TOTAL

CODE

CREDITS 2 2 2 2 2 3 2 3

SN413082 MANDARIN LANGUAGE 2 SN422063 OPERATION MANAGEMENT

2

TOTAL

2nd SEMESTER NAME

CODE

CREDITS

SN513093 RESEARCH METHODOLOGY SN512022 BUSINESS ETHICS

3

SN522073 SUPPLY CHAIN MANAGEMENT SN522133 QUANTITATIVE METHOD FOR BUSINESS

3

6th SEMESTER NAME

CODE

20

CREDITS

SN623013 ENTERPRENEURSHIP 1 SN622083 DISTRIBUTION CHANNEL MANAGEMENT

3 2

3

SN622112 BUSINESS COMMUNICATION SN641043 MANAGEMENT INFORMATION SYSTEM 2

SN541033 MANAGEMENT INFORMATION SYSTEM 1 SN532043 SALES FORCE MANAGEMENT

3

SN642013 INFORMATION TECHNOLOGY 1

3

3

ELECTIVE 1

3

SN532053 COST ACCOUNTING

3

ELECTIVE2

3

2

TOTAL

20

3 3

SN632063 PRODUCT KNOWLEDGE AND PRICE CONCEPTS SN642193 TRADING STRATEGY OF EXPORT IMPORT SN642203 RETAIL MANAGEMENT SN642093 INTERNATIONAL BUSINESS TOTAL

2016 curriculum (to be taken):

20


Halaman 51


•

For 2013 students and above who have taken the elective course International Business in the old curriculum, need to take one specialization course in semester 5 (4 credits)

•

For 2013 students who have not taken the elective course International Business in the old curriculum, need to take International Business (3 credits) in the new curriculum


Halaman 52


7 DESKRIPSI SINGKAT MATA KULIAH 7

BRIEF DESCRIPTION OF COURSE

7.1 HUH1A2 Pendidikan Agama Islam dan Etika MK pendidikan agama dan etika islam merupakan mata kuliah universitas yang memiliki kompetensi dasar pemahaman bagi mahasiswa yang diharapkan mampu berfikir rasional, bersikap dewasa dan dinamis, berpandangan luas, berkomitmen kuat dan melaksanakan ajaran Islam secara utuh, serta mampu melaksanakan proses belajar sepanjang hayat untuk menjadi ilmuwan dan profesional yang berkepribadian Islami yang menjunjung tinggi nila-nilai kemanusiaqan dalam kehidupan. The Islam education and ethics is the university subject that have a basic competencies of understanding for students who are expected to rational thinking, mature and dynamic, broad-minded, strong commitment and implement the teachings of Islam as a whole, and be able to implement a lifelong learning process to be a scientists and professional personality that upholds Islamic values of humanity in life. Daftar Pustaka – Bibliography

Departemen Agama RI. 2005. Al-Quran dan Terjemahannya. Direktorat Perguruan Tinggi Agama Islam Departemen Agama RI. 2004. Materi Instruksional: Pendidikan Agama Islam di Perguruan Tinggi Umum. Jakarta Miftah Faridl. 2004. Pokok-pokok Ajaran Islam. Bandung : Pustaka

7.2 HUH1B2 Pendidikan Agama Kristen dan Etika MK pendidikan agama dan etika kristen merupakan mata kuliah universitas yang menitikberatkan pada ilmu Ketuhanan dan etika kristen yang meliputi konsep-konsep keilmuan mengenai 1) tritunggal, 2) manusia, 3) keselamatan, 4) iman, 5) dosa, 6) pertobatan, 7) kasih, serta 8) etika kristen yang meliputi pergaulan pra-nikah, pornografi, dan okultisme. The Christian education and ethics is the university subject that have focus on the science of Christian Divinity and ethics which cover the concepts of knowledge regarding 1) the trinity, 2) human beings, 3) safety, 4) faith, 5) sin, 6) conversion, 7) love, and 8) Christian ethics that includes pre-marital promiscuity, pornography, and occultism. Daftar Pustaka – Bibliography

Alkitab LAI Brotosudarmo, Drie S, 2008. Pendidikan Agama Kristen untuk Perguruan Tinggi. Yogyakarta: ANDI Becker, Dieter, 1993. Pendidikan Dogmatika. Jakarta: BPK Gunung Mulia Niftrik, G.C Van & Boland, B.J., 1987. Dogmatika Masakini. Jakarta: BPK Gunung Mulia Verkuyl, J, 1993. Etika Kristen Bagian Umum. Jakarta: BPK Gunung Mulia Darmaputra, Eka, 1987. Etika Sederhana untuk Semua. Jakarta: BPK: Gunung Mulia Marx, Dorothy I, 1980. Itu ‘Kan Boleh?. Bandung: Kalam Hidup Yudho, Bambang, 2006. How To Overcome Occultism?. Yogyakarta: ANDI Hawkins, Craig S, 2004. Seluk Beluk Sihir. Yogyakarta: ANDI


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7.3 HUH1C2 Pendidikan Agama Katolik dan Etika MK pendidikan agama dan etika katolik merupakan mata kuliah universitas yang diharapkan mampu membentuk mahasiswa yang beriman kepada Allah menurut pola hidup Yesus Kristus dengan senantiasa mempertanggungjawabkan imannya dalam hidup menggereja dan memasyarakat. Mata kuliah ini secara garis besar meliputi pemahaman-pemahaman mengenai manusia, agama, Yesus, dan gereja. The catholic education and ethics is the university subject that is expected to form the students who believe in Allah according to the lifestyle of Jesus Christ by continuing account for his faith in life of the Church and socialize. This subject is primarily based on the understanding of human, religion, Jesus, and the church. Daftar Pustaka – Bibliography

Alkitab deuterokanonika, Lembaga Biblika Indonesia, Ende, Flores, NTT, 2001 YouCat (Youth Cathecism Katakese Orang Muda), Kanisius, 2012 Katekismus Gereja Katolik (KGK), Ende, Nusa Indah. Dokumen Ajaran Sosial Gereja (DokPen KWI). Iman Katolik: Buku Informasi dan Referensi, Konferensi Waligereja Indonesia (KWI), Kanisius, Yogyakarta, 1997 Kristologi Sebuah Sketsa (Niko Syukur Dister, OFM), Yogyakarta, 1987 Catholic Way, Mgr. Ign. Suharyo, Pr., Pendidikan Agama Katolik, Ign. Ismartono, SJ, Jakarta, Obor, 1993

7.4 HUH1D2 Pendidikan Agama Hindu dan Etika Mata kuliah pendidikan agama dan etika hindu merupakan mata kuliah universitas yang mendorong mahasiswa untuk mampu menunjukkan sikap religius, kemanusiaan dan sosial, serta takwa kepada Tuhan Yang Maha Esa melalui pembelajaran berbagai kajian yang meliputi 1)ilmu pengetahuan, filsafat, dan agama, 2)etos kerja dalam hindu, 3) Weda sabda suci Tuhan sumber ajaran hindu, 4)Teologi Hindu, 5)catur purusa artha dan catur asrama, 6)Sosiologi hindu, 7)sumber dan dasar-dasar etika hindu, 8)yajna dan bhakti, serta 9)kepemimpinan hindu. The Hindu education and ethics is the university subject that encourage students to be able to demonstrate an attitude of religious, humanitarian, social, and piety to God Almighty through various learning studies include 1) science, philosophy, and religion, 2) work ethic in hindu, 3) Weda the holy God words of the teachings of Hindu, 4) the theology of Hindu, 5) catur purusa artha and catur asrama, 6) The Sociology of hindu, 7) sources and foundations of Hindu’s ethics, 8) yajna and bhakti, and 9) leadership of Hindu. Daftar Pustaka – Bibliography

I Gusti Made Ngurah, Drs, dkk, 2012. Pendidikan Agama Hindu untuk Perguruan Tinggi. Surabaya: Paramitha Gelgel Prof. DR. I Putu, SH, M.Hum, Suma I Made, SH. M.Pd, Surapati I Nengah Drs, SH, MH, dkk, 2009. Hukum Hindu. Jakarta: Direktorat Jenderal Bimbingan Masyarakat Hindu Departemen Agama RI Pudja, G, SH, MA, 2012. Bhagavad Gita. Surabaya: Paramita Titib, DR. I Made, 2010. Teologi dan Simbul-simbul dalam Agama Hindu. Surabaya: Paramita Titib, DR. I Made, 2011. Weda Sabda Suci Pedoman Praktis Kehidupan. Surabaya: Paramita Triguna, Yuda IBG, MS, Prof. DR, 2011. Himpunan Dharma Wacana & Dharma Tula. Direktorat Jenderal Bimas Hindu Jakarta. Program Studi Administrasi Bisnis

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UNHI, 2011. Yoga Marga Rahayu. Denpasar, UNHI. Sudharta, Tjok Rai. M.A, dan Punia Atmaja Ida Bagus Oka, Drs. 2010. UPADESA Tentang Ajaran – ajaran Agama Hindu. Paramita: Surabaya. Sudharta, Tjok Rai. M.A, 2010. Kumpulan Sloka Sloka Suci Weda. Denpasar: Widya Dharma Direktorat Jendral Bimbingan Masyarakat Hindu Kementrian Agama RI, 2012. Materi Pokok Wariga, Modul 1 – 6, Jakarta. Pudja G, MA, Sudharta Tjokorda Rai, MA, 2010. Manawa Dharma Sastra (Manu Dharmacastra) Manu Smrti Compedium Hukum Hindu. Surabaya: Paramita

7.5 HUH1E2 Pendidikan Agama Budha dan Etika MK pendidikan agama dan etika budha merupakan mata kuliah universitas yang memotivasi mahasiswa dengan pemahaman dalam berketuhanan Yang Maha Esa dengan memahami berbagai keilmuan budha yang meliputi 1) teologi Ketuhanan Yang Maha Esa, 2) ilmu mengenai manusia, 3) Agama, ilmu pengetahuan, teknologi, dan seni, 4) Kerukunan antar umat beragama, serta 5) agama dalam kehidupan politik dan hukum The Buddha education and ethics is the university subject that motivate the students with an understanding of the God Almighty to understand the science of Buddha which include 1) theology on God, 2) the science of man, 3) Religion, science, technology, and the arts, 4) religious harmony, and 5) the religion in life of political and law. Daftar Pustaka – Bibliography

Mulyadi Wahyono, SH. 2002. Pokok – Pokok Dasar Agama Buddha. Jakarta Tim Penyusun,2003. Materi Kuliah Perkembangan Agama Budha. Jakarta: CV. Dewi Kayana Abadi Pandit Jinaratana Kaharudin, 2005. Abhidhammatthasangaha. Kemenag Bimas Budha Jabar, 2011. Dhammapada Sabda – Sabda Buddha Gotama. Lembaga Anagarini Indonesia, 2007. Itivuttaka, Kitab Suci Agama Buddha. Tim Penyusun, 2003. Kapita Selekta Agama Budha. Jakarta: CV. Dewi Kayana Abadi Kirthisinge, P.B, 2004. Agama Budha dan Ilmu Pengetahuan.

7.6 HUH1F2 Pendidikan Agama Khong Hu Cu dan Etika MK pendidikan agama dan etika Kong Hu Cu merupakan mata kuliah universitas yang bertujuan agar mahasiswa mendapatkan informasi yang benar tentang agama Kong Hu Cu, mengerti, memahami, dan mengambil intisari ajaran Agama Kong Hu Cu yang bersifat universal sehingga mahasiswa diharapkan dapat mengamalkan di dalam kehidupan supaya menjadi seorang Kuncu (berbudi luhur), mempunyai budi pekerti luhur dan akhlak yang tinggi, mempunyai etika yang tinggi berdasarkan cinta kasih, kebenaran, susila, bijaksana, dan dapat dipercaya yang pada akhirnya dapat menjadi masyarakat yang baik dan dapat membangun bangsa dan negara Indonesia. The Kong Hu Cu education and ethics is the university subject that motivate the students with an understanding of the correct information abut Confucianism, understand, and take the essence of the teaching of Confucianism that is universal so that students are expected to practice in life to become a Kuncu (Virtous), has a noble character and morals high, have high ethical by Love, Truth, Vice, Wisdom, and trusted that eventually can become a good community, and to build the Nation Indonesia. Daftar Pustaka – Bibliography Hadakusuma, Hilman, S.H. 1993. Antropologi Agama. Bandung: PT. Citra Adya Bakti. Program Studi Administrasi Bisnis

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Mathar, Qasim. 2005. Sejarah Teologi dan Etika Agama-Agama. Yogyakarta: DIAN/INTERFIDAI. Nahrawi, Nahar. 2003. Memahami Kong Hu Cu sebagai Agama. Jakarta: Gramedia Pustaka Utama.

7.7 HUH1G3_ Pancasila dan Kewarganegaraan MK pancasila dan kewarganegaraan merupakan mata kuliah universitas yang menjelaskan hal-hal yang berkaitan dengan konsep aktualisasi dari nilai-nilai Pancasila serta kewarganegaraan Indonesia yang secara garis besar meliputi pemahaman mengenai 1)pengembangan kepribadian, 2)ideologi berbangsa dan bernegara, 3)hak asasi manusia, 4)hak dan kewajiban warga negara, 5)aktualisasi demokrasi berkeadaban, 6)analisis penegakkan hukum dan the rules of law, serta 7)berbangsa dan bernegara Pancasila and civics is the university subject that explain things that are related to the actualization concept values of Pancasila and Indonesia citizenship which is primarily based on understanding of 1) the development of personality, 2) the ideology of the state and nation, 3) human rights, 4) the rights and obligations of citizens, 5) actualization of civilized democracy, 6) analysis of law enforcement and the rule of law, and 7) the state and nation.

Daftar Pustaka – Bibliography Arwiyah, Yahya.M dkk.2011. Pendidikan Karakter di Perguruan Tinggi. Bandung: YPT Press Arwiyah, Yahya.M dkk.2014.Civic Education di indonesia. Bandung: ALfabeta Arwiyah, Yahya.M.2013. Regulasi Kewarganegaraan Indonesia. Bandung: Alfabeta Budimansyah, D. dan Winataputra,S,U.(2007).Civic education konteks ,landasan, bahan ajar, dan kultur kelas. Bandung : Program Studi Pendidikan Kewarganegaraan Sekolah Pascasarjana Universitas Pendidikan Indonesia. Somantri, M.N. (2001). Menggagas Pembaharuan Pendidikan IPS, Bandung. Penerbit PT Remaja Rosdakarya. Undang-undang Dasar 1945 pasca amandemen Instrumen-instrumen HAM Nasional dan Internasional (PBB) Kaelan. (1990). Pancasila. Yogyakarta : Panorama Muchtar, K .(1983). Hukum Laut Internasional, Bandung : PT Bina Cipta

7.8 BAH1A3_ Ekonomi Bisnis MK ini memberikan pengertian konsep-konsep ilmu ekonomi mikro dan ekonomi makro untuk membantu mahassiswa dalam pengambilan keputusan bisnis. Pengambilan keputusan harus didasarkan kepada analisis mengenai industri dan kondisi suatu negara secara keseluruhan. This course gives concepts about micro and macroeconomics to help students in making decisions. When making decisions, it has to based on analysis in business and a whole condition about the nation. Daftar Pustaka – Bibliography Samuelson, Nordhaus. 2010. Economics. 19th Edition McGraw-Hill International Edition. Samuelson, Nordhaus. 2005. Microeconomics. McGraw-Hill International Edition. Dornbusch, Fischer and Startz. 2008. Macroeconomics. McGraw-Hill International Edition. Sukirno, Sadono. 2008. Pengantar Teori Mikroekonomi. PT. RajaGrasindo Persada. Program Studi Administrasi Bisnis

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Sukirno, Sadono. 2008. Pengantar Teori Makroekonomi. PT. RajaGrasindo Persada.

7.9 BAH1B3_ Pengantar Ilmu Adminisitrasi Bisnis MK ini bertujuan untuk memberikan pemahaman kepada mahasiswa mengenai ilmu administrasi bisnis yang meliputi administrasi dan fungsi-fungsi bisnis. Mahasiswa diharapkan bisa memahami dan menerapkan teori dan konsep administrasi bisnis terkini untuk membuat keputusan bisnis dengan memperhatikan keterkaitan bisnis dengan pemangku kepentingan serta dinamika yang ada dalam lingkungan bisnis. The purpose of this course is to give an understanding about business administration science to students, include administration and business functions. Students will have a good understanding and applying theory and the latest of business administration's concept to help students make a business decision. They also have to concern the business connections with stakeholders and the dinamics in business area. Daftar Pustaka – Bibliography Silalahi, Ulbert. 2007. Studi tentang Ilmu Administrasi. Sinar Baru Algensindo, Bandung. Greenber, Jerald and Robert A Baro. 2003. Behavior in Organization. Pearson Education, New Jersey. Boone, Gene and Dave Kurtz. 2008. Contemporary Business. Salemba Empat. Poerwanto. 2006. New Business Administration. Pustaka Pelajar Offset. Alma, Buchari. 2009. Pengantar Bisnis. Bandung: Penerbit Alfabeta. Siagian, Sondang. 2008. Filsafat Administrasi. Bumi Aksara. Rudito, Bambang dan Melia Famiola. 2007. Etika Bisnis dan Tanggung Jawab Sosial Perusahaan di Indonesia, Rekayasa Sains, Bandung.

7.10 CB1A3_ Dasar Logika MK ini bertujuan untuk membantu mahasiswa agar dapat berfikir logis, runut dan sistematis terutama pada saat mereka berada dalam dunia bsisnis. MK ini diberikan agar mahasiswa dapat menghindari kerancuan dalam berfikir serta dapat mengajukan hipotesis ilmiah dengan tajam. Pada akhirnya mahasiswa diharapkan dapat membuat kesimpulan dengan cermat serta berargumentasi dengan baik terutama jika berkaitan dengan pengambilan keputusan. The aims of this course is try to help students in logical thinking and systematic, especially in business. This course given so students can avoid the confusion in thinking and make a scientific hypothesis. At the end of this course, students will be able to make detail conclusions and able to argued in a good way if it has a correlation in decisionmaking. Daftar Pustaka - Bibliography Sidharta, Arief. 2008. Pengantar Logika. Bandung: Refika Aditama. Nance, James B. and Douglas, J. Wilson. 2006. Introductory Logic for Christian and Home Schools. Moscow: Canon Press. Nance, James B. 2006. Intermediate Logic. Intermediate Logic for Christian and Home Schools. Moscow: Canon Press.

7.11 LUH1B2_ Bahasa Inggris MK Bahasa Inggris merupakan mata kuliah universitas yang memiliki capaian pembelajaran bagi mahasiswa agar mampu memahami ide dan makna secara kritis dari teks dan tuturan berbahasa inggris, serta mampu menyampaikan, mengkonstruksikan dan mengkomunikasikan ide yang bermakna dalam Bahasa Inggris yang baik dan berterima. Program Studi Administrasi Bisnis

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English I is a university subject that have learning outcomes for students to be able to understand the ideas and meanings critically of text and speech to speak English, and able to deliver, construct and communicate the meaningful ideas in English which is good and thank. Daftar Pustaka – Bibliography Hofstede, G., Hostede, G.J., and Minkov, M. (2010). Cultures and Organizations: Software of the Mind, Intercultural Cooperation and Its Importance for Survival. New York: McGraw-Hill. Jones, Leo. (2007). Let’s Talk 1-3. New York: Cambridge University Press. LeBeau, C. & Harrington, D. (2006). Discussion: Process and Principles. Oregon: Language Solution, Inc. LeBeau, C. & Harrington, D. (2003). Getting Ready for Speech: A Beginner Guide to Public Speaking. Oregon: Language Solution, Inc. McCharthy, M, & O’Dell F. (2013). Academic Vocabulary in Use. 8th Edition. Cambridge: Cambridge University Press. Singleton, J. (2008). Writers at Work. Cambridge: Cambridge University Press. Various onlinepictures and articles. Downloaded video.

7.12 DUH1A2_ Literasi TIK MK ini memberikan pengetahuan mengenai pentingnya informasi di dalam seluruh aspek kehidupan manusia. Mahasiswa juga diberikan pemahaman mengenai memanfaatkan informasi yang diperoleh untuk digunakan sebaik mungkin. Terdapat juga pengetahuan mengenai etika dan aturan hukum terkait dengan informasi. This course gives an understanding about the importance of information in human's life. Students also will be given about how to use informations in a good way. There are also some knowledge about ethics and law rules retaled with information. Daftar Pustaka – Bibliography Information Literacy Competency Standards for Higher Education. 2000. American Library Association. Framework for Information Literacy for Higher Education. 2015. The Association of College & Research Libraries. Tim Penulis Modul Praktikum S1 Teknik Informatika. 2015. Modul Praktikum Aplikasi Perkantoran dan Pencarian Informasi. Fakultas Informatika, Universitas Telkom. California ICT Digital Literacy Assessments and Curriculum Framework.2008. Australian and New Zealand Information Literacy Framework: principles, standard and practice, Second edition 2004. Australian and New Zealand Institute for Information Literacy. John L.Gordon. 2000. Creating Knowledge Maps by Exploiting Dependent Relationships , in: Knowledge Based Systems. Vol.13 (April 2000), pages 71 79, Elsevier Science. Novak, J. D. & A. J. Cañas. 2008. The Theory Underlying Concept Maps and How to Construct and Use Them, Technical Report IHMC CmapTools 2006-01 Rev 01-2008, Florida. Institute for Human and Machine Cognition. Walraven, A., Brand-Gruwel, S., & Boshuizen, H.P.A. 2009. How students evaluate sources and information when searching the World Wide Web for information. Computers and Education 25 (1), 234-246


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7.13 LUH1A2_ Bahasa Indonesia Mahasiswa mendapatkan kesempatan berlatih menulis secara terbimbing dan mendapatkan materi ragam bahasa tulis ilmiah meliputi 1)penulisan huruf, kata, unsur serapan, dan pemakaian tanda baca, 2)pembentukan kata dan kalimat serta paragraf, 3)tata istilah dan definisi, 4)pemilihan topik, tema, judul, dan penyusunan kerangka karya ilmiah, 5)penyusunan bab pendahuluan, kajian pustaka, analisis, dan simpulan, pelengkap awal dan pelengkap akhir, 6) konvensi karya tulis ilmiah: pengetikan, pengutipan, dan daftar pustaka, serta 7) keplagiatan. Through this course, students will have an opportunity to get an exercise on how to write in a right way. They also will have some scientific literature material which is include 1) process of writing characters, words, reserving elements, how to use reading marks, 2) how to create a word, sentences and paragraph, 3) terminology system and definition, 4) how to choose a topic, theme, title and scientific abstract, 5) compiling introduction chapter, literature review, analysis, conclusion, supplement, 6) scientific paper: writing, citing and references and 7) plagiarism. Daftar Pustaka – Bibliography Djuroto, Toto dan Bambang Suprijadi. 2002. Menulis Artikel dan Karya Ilmiah. Bandung: Rosdakarya. Efendi, S. Th. Pedoman Penulisan Laporan. Jakarta: Pusat Pembinaan dan Pengembangan Bahasa. Moeliono, Anton M. Th. Tata Bahasa Baku Bahasa Indonesia. Jakarta: Balai Pustaka. Puspandari, Diyas. 2011. Handout Bahasa Indonesia. Universitas Telkom. Widjono, 2007. Bahasa Indonesia, Mata Kuliah Pengembangan Kepribadian di Perguruan Tinggi, Jakarta: Grasindo.

7.14 BAH1C2_ Bahasa Inggris Bisnis MK ini dirancang dengan asumsi bahwa komunikasi bisnis internasional akan selalu menuntut para pelaku bisnis untuk menguasai kemampuan pemahaman dan ekspresi berbahasa inggris secara lisan dan tertulis. Mahasiswa diharapkan dapat meningkatkan keterampilan berbicara, membaca, mendengarkan dan menulis dalam bahasa inggris khususnya mengenai hal-hal yang berhubungan dengan kegiatan bisnis. This course is designed with an assumption that international business communication will always require a market player to have an ability of understanding and expression in English language in oral and written. Students are expected can improving the ability in speaking, listening and writing in English language especially related in business activities. Daftar Pustaka – Bibliography David Grant & Jane Hudson, 2009, Business Result: Pre-intermediate Student’s Book, Oxford University Press th Langan, John, and Sharon Winstanley. 2015. College Writing Skills with Readings. 9 Edition Canadian ed. Toronto: McGraw Hill. Nick Brieger. 1997. Teaching English Business Handbook.York Associates Publication Simon Sweeney. 2005. English For Business Communications. Cambridge University Pers

7.15 BAH1D3_ Teori Organisasi MK ini membahas pengertian organisasi, elemen-elemen utama yang mempengaruhi organisasi, peran administrasi dalam kehidupan organisasi dan perbedaan antara administrasi dan manajemen dalam setiap aspek kehidupan organisasi. Program Studi Administrasi Bisnis

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This course discussing the understanding about organization, main elements that affect the organization, administration role in organization life and the differentiate between administration and management in every aspect of organization's life. Daftar Pustaka – Bibliography Robbins, Stephen P. 1996. Teori Organisasi : Struktur, Disain dan Aplikasi. PT. Prenhalindo Jakarta.

7.16 BAH1E3_ Matematika Bisnis MK ini memberikan pengetahuan aplikasi matematika dalam bisnis. Mahasiswa diberikan paparan aplikasi ilmu bisnis yang membutuhkan bantuan pemecahan masalah secara matematis seperti optimasi, elastisitas dan produksi. Mahasiswa diharapkan dapat menerapkannya dalam bisnis sebagai pendukung pengambilan keputusan. This course provides the application of mathematics in business. The students will have a description about application in business knowledge that required mathematics problem such as optimation, elasticity and production. Students will able to applying in business as a supporter in decision-making. Daftar Pustaka – Bibliography Dumairy. 1999. Matematika Terapan untuk Bisnis dan Ekonomi. BPFE Yogyakarta. Josep Bintang Kalangi. 2004. Matematika Ekonomi dan Bisnis, buku 1 dan 2. Salemba Empat. Alpha C. Chiang. 1999. Dasar – dasar Matematika Ekonomi. McGraw Hill International Edition.

7.17 BAH1F4_ Prinsip - Prinsip Akuntansi MK ini bertujuan untuk memperkenalkan konsep akuntansi dan kegunaan laporan keuangan, tahapan-tahapan dalam siklus akuntansi untuk perusahan jasa, dagang dan manufaktur. Mahasiswa diharapkan dapat membuat dan menyajikan serta menginterpretasikan informasi bersifat keuangan untuk keperluan pengambilan keputusan. The aim of this course is to introduce accounting concepts and the use of financial statement, stages in accounting cycle for Services Company, trading and manufacture. Students will be able to create and presenting finance information for decision-making use. Daftar Pustaka – Bibliography Warren, Carl S et al. 2015. Pengantar Akuntansi. Adaptasi Indonesia. Edisi 25. Warren, Carl S,.James M,Reeve and Philip E. Fress. 2005. Accounting, 21th edition. Thomson South-Western. Soemarso SR. 2004. Akuntansi ; Suatu Pengantar, Buku 1, edisi Lima. Penerbit Salemba Empat. Soemarso SR. 2004. Akuntansi ; Suatu Pengantar, Buku 2, edisi Lima. Penerbit Salemba Empat.

7.18 BAH1G3_ Hukum Bisnis MK ini dapat memberikan pengetahuan dan pemahaman tentang peranan hukum dalam hubungan masyarakat, kaidah yang berlaku serta sistem hukum perdata dan pidana yang berlaku. This course provide the knowledge and application about the role of justice in a community, rule apply and justice system in civil and criminal. Daftar Pustaka – Bibliography Silondae, Arus Akbar Silondae dan Wirawan B. Ilyas. 2011. Pokok-pokok hukum Bisnis. Jakarta : Salemba empat. Program Studi Administrasi Bisnis

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Kansil.C.S.T. 2011. Hukum Perusahaan Indonesia (Aspek Hukum Dalam Ekonomi), Bag I. Jakarta : PT.Pradnya Paramita. Kusumadara, Afifah. SH., LL.M.,SJD. 2013. Kontrak Bisnis Internasonal. Jakarta Sinar Grafika. Asyhadie, Zaeni. S.H.,M.Hum. 2011. Hukum Bisnis, Prinsip dan Pelaksanaannya di Indonesia. Jakarta Rajawali Pers.

7.19 BAH1H2_ Filsafat Bisnis MK ini mempelajari dasar-dasar filosofis kegiatan bisnis yang merupakan kegiatan sosial dan kultural manusia. Aktivitas bisnis dilihat sebagai manifestasi dorongan hidup manusia untuk mempertahankan hidup. Pasar dilihat sebagai institusi yang relevan untuk mewujudkan tujuan hidup. This course is studying the basics philosophy of business about social activities and human cultural. Business activities can be seen as a manifestation in encouragment of people's life to maintain life. Market can be seen as an relevant institution to reach a life's aim. Daftar Pustaka - Bibliography Katsoff, Louis O. 2004. Pengantar Filsafat. Tiara Wacana, Yogyakarta Indonesia. Suriasumantri, Jujun S. 2010. Filsafat Ilmu, Sebuah Pengantar Populer. Pustaka Sinar Harapan, Jakarta Indonesia. Amirullah, Imam Hardjanto. 2005. Pengantar Bisnis. Graha Ilmu Yogyakarta, Indonesia. Keraf, Sonny. 1998. Etika Bisnis, Tuntutan dan Relevansinya. Kanisius Indonesia. Alma, Buchari. 2015. Pengantar Bisnis. Alfabeta, Bandung Indonesia.

7.20 BAH2A4_ Perpajakan Bisnis MK ini memberikan kerangka acuan tentang perkembangan dan perubahan berbagai aspek perpajakan Indonesia, khususnya yang berkaitan dengan bisnis. Mahasiswa diharapkan dapat menjelaskan dasar-dasar perpajakan dan ketentuan umum perpajakan. This course provides a reference frame about the growth and changing aspects in Indonesian taxes, especially in business. Students are expected able to explain about basic and general provisions of taxes. Daftar Pustaka – Bibliography Undang-Undang Perpajakan Indonesia. Mardiasmo, Prof. Dr., MBA., Ak, Perpajakan ed. Revisi. Primandita, Yudha Aryanto. 2015. Kompilasi Undang-undang Perpajakan Terlengkap. Salemba Empat. Waluyo. 2011. Perpajakan Indonesia 1, ed. 10. Salemba Empat.

7.21 BAH2B3_ Pengembangan Kepemimpinan MK ini membahas fungsi dan peran pemimpin dalam organisasi bisnis. Memberikan bekal bagi mahasiswa untuk mampu mengeksekusi berbagai peran kepemimpinan dalam organisasi yang meliputi proses artikulasi visi bersama, membangun akuntabilitas dan kepercayaan, penyelarasan wawasan, pemberian motivasi dan inspirasi bagi kelompok dalam mensinergikan potensi. This course is discussed about function and leader's role in business organization. Students will be able to execution many leader's role in organization including the articulation of a common vision, build an acountability and trust, the allignment of insight, giving motivation and inspiration for a community in potential synergy.


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Daftar Pustaka – Bibliography Drucker, Peter F. 1995. The Leader Of The Future (Pemimpin Masa Depan). PT. Elex Media Komputindo, Jakarta. Sutarto. 1991. Dasar Dasar Kepemimpinan Administrasi. Yogyakarta: UGM Press. Mar'at. Pemimpin dan Kepemimpinan. Bandung: Ghalia Indonesia. Wirawan. 2002. Kapita Selekta Teori Kepemimpinan. Yayasan Bangun Indonesia UHAMKA Press, Jakarta. Miftah Thoha. 1984. Kepemimpinan dalam Manajemen. Yogya¬karta: UGM Press Kartono, Kartini. 2005. Pemimpin dan Kepemimpinan, Apakah Pemimpin Abnormal Itu. PT. Raja Grafindo Persada, Jakarta.

7.22 DUH2A2_ Kewirausahaan Matakuliah Kewirausahaan ini adalah matakuliah dengan kosentrasi pada Business Plan yang dapat diimplementasikan oleh mahasiswa selama satu semester. Mahasiswa dalam tiap tahapan belajar akan mengkaji pokok bahasan Pengertian Kewirausahaan, Motivasi, Inovasi, Kepemimpinan, Kreativitas, Pengembangan Ide, Kerja Sama, Negoisasi – Relasi Usaha, Business Plan, dan Praktik Business Plan yaitu merancang dan mengevaluasi business plan. Entrepreneurship course this is subject to the concentration in the Business Plan that can be implemented by a student for one semester. Students in each stage study will examine the subject of Understanding Entrepreneurship, Motivation, Innovation, Leadership, Creativity, Idea Development, Cooperation, Negotiations - Business Relations, Business Plan, and Practice Business Plan is to design and evaluate the business plan. Daftar Pustaka - Bibliography Hendro. 2011. Dasar-dasar Kewirausahaan. Penerbit Erlangga Maxwell, John C. 2014. The Five Level of Leadership. MIC Malhotra, Deepak. 2014. I Move Your Cheese. MIC Tim Kick Andy. 2014. Kreativitas Tanpa Batas. Bentang Pustaka Maxwell, John C. 2015. Teamwork Makes The Dream Work: Wujudkan Impian Besarmu. MIC Chandra, Robby I. 2010. Serial Perjalanan Kepemimpinan: Kamu Juga Bisa!. Young Leaders Indonesia.

7.23 EBH0B4_ Statistika Bisnis MK ini menjelaskan penalaran statistika modern dan penggunaannya, ditekankan pula pentingnya model statistika sebagai dasar metode analisis data, sehingga mahasiswa dapat menjelaskan arti statistika sebagai disiplin ilmu dan peranannya dalam kehidupan, memahami dan meringkas data dalam tabel/grafik dan menghitung harga penting dari kumpulan data, memahami beberapa teknik khusus analisis statistik, paham akan kaitan antara model dan metode menghitung, terampil dalam melakukan hitung-hitungannya. This course is explaining the reasoning of modern statistics and its applications. It also emphasized the important of statistics model as basic method of data analysis, then students will be able to explain the meaning of statistics as the science disciplines and the role in life, understand and summarize the data in table/ chart and counting a data, understand some special technic of statistical analysis. Students also will be able to understand the connection between model and counting method, skillful in doing counting.


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Daftar Pustaka - Bibliography Berenson, Mark, L dan Levine David. 2015. Basics Statistics. Prentice Hall, Inc, 13th edition. Amir D Aczel. 2012. Complete Business Statistics. Irwin Mcgraw Hill, 8th edition. Levine, Richards I, and Rubin, David. 1997. Statistics For Management. Prentice Hall, Inc, 7th edition.

7.24 BAH2C3_ Pemasaran MK ini memberikan penjelasan dan pemahaman mengenai proses dan prinsip-prinsip pemasaran, serta memberikan kesempatan kepada mahasiswa untuk menerapkan konsep-konsep kunci dalam situasi bisnis nyata. Mahasiswa diharapkan bisa menerapkan teori dan konsep pemasaran untuk membuat keputusan pemasaran dalam organisasi bisnis dengan memperhatikan tantangan dan dinamika dalam lingkungan pemasaran. This course give an explanation and understanding about process and marketing principles, also give an opportunity to students to applicate the key concepts in real business situation. Students will be able to apply theory and concept of marketing to make marketing decisions in business organization. In applying it students have to notice the challenge and dynamic in marketing environment. Daftar Pustaka – Bibliography Kotler, Philip., and Kevin L. Keller. 2016. Marketing Management (15th edition). Global Edition, Pearson. Kotler, Philip., and Gary Armstrong. 2014. Principles of Marketing (16th edition). New Jersey: Prentice Hall.

7.25 BAH2D3_ Sumber Daya Manusia MK ini memberikan pemahaman tentang fungsi pengelolaan SDM dalam organisasi bisnis. Materi kuliah meliputi perencanaan, rekrutmen dan seleksi, penempatan, kompensasi, pengembangan dan pemberhentian. Mahasiswa diharapkan dapat mengelola SDM secara efektif dan efisien. This course give an understanding about the management function of HR in business organization. This course will cover planning, compentation, development and termination. Students will be able to manage HR in effective and efficient. Daftar Pustaka - Bibliography Wether, William B. And Davis, Keith. 1996. Human Resources and Personnel Management. 5th edition. McGraw-Hill. Dessler, Gary. 2011. Manajemen Sumber Daya Manusia, Edisi Kesepuluh. PT Indeks. Mangkunegara, Anwar Prabu, AA. 2000. Manajemen Sumber Daya Manusia Perusahaan. PT. Remaja Rosdakarya, Bandung. Siagian, Sondang. 1993. Manajemen Sumber Daya Manusia, Edisi 1. Bina Aksara. Handoko, Dr. T. Hani, M.B.A. 2012. Manajemen Personalia dan Sumberdaya Manusia. BPFE-Yogjakarta.

7.26 BAH2E3_ Bahasa Mandarin MK ini memberikan pengetahuan dalam kegiatan berkomunikasi, khususnya dalam bahasa asing selain bahasa inggris. Diharapkan mahasiswa memiliki kemampuan berbahasa lebih terutama dalam dunia bisnis yang memungkinkan seseorang berkegiatan bisnis dengan lebih banyak orang dari berbagai negara. Mahasiswa diharapkan mampu berkomunikasi mandarin secara baik dan benar. This course gives an understanding of communication activities, especially in foreign language besides English language. Students will be able have the ability in speaking Program Studi Administrasi Bisnis

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other language especially in business. Students also can be able communicate in mandarin language fluently. Daftar Pustaka – Bibliography Bahasa Mandarin Ekspress, 2006. Kamus Besar Tionghoa – Indonesia, 1995.

7.27 BAH2F3_ Perilaku Organisasi MK ini dirancang untuk memberikan pemahaman tentang mekanisme terbentuknya perilaku individu dan kelompok dalam organisasi. Mahasiswa diharapkan mampu memahami dan mengidentifikasi serta mempengaruhi perilaku individu, kelompok dan dinamika organisasi dalam upaya peningkatan produktivitas dan kepuasan kerja. This course is designed to give an understanding about mechanism in form individual behavior and community in an organization. Students will be able understand and identify individual behavior, community and organizational dynamics in a way to improve the productivity and jobs satisfaction. Daftar Pustaka – Bibliography Robbins, Stephen P. 2005. Organization Behaviour. United States of America: Pearson, XI. Luthans, Fred. 2006. Organizational Behavior, 11th edn. McGraw-Hill/Irwin. Ivancevich, John M., Robert Konopaske and Michael, T. Matteson. 2005. Organizational Behaviour and Management, 7th edn. United States of America: McGrawHill. Gibson, James L., John M. Ivancevich and James H. Donelly. 1995. Organizations (Behaviour, Structure, Process), 8th edn. United States of America: Richard D.Irwin, Inc.

7.28 BAH2G3_ Operasi Bisnis MK ini membahas bagaimana mengelola teknologi operasi baik untuk perusahaan manufaktur atau perusahaan jasa. MK ini berpusat pada penerimaan masukan (input) dalam bentuk bahan baku dan mentransformasi secara efisien efektif menjadi produk (output) yang memuaskan konsumen. This course is discussing about how to manage opertaion's technology for manufacturing and Services Company. The main of this course is in material input process and transform in effcient and effective to become a product (output) that can increase consumer's satisfaction. Daftar Pustaka - Bibliography Heizer, Jay and Render, Berry . 2011. Operations Management. Prentice Hall, Tenth edition Martinich, Joseph S. 1998. Production and Operations Management. Wiley&Sons, Inc. Yamit, Zulian. 2005. Manajemen Produksi dan Operasi. Ekonesia, Yogyakarta Bunawan. Pengantar Manajemen Operasi : Seri Diktat Kuliah. Gunadarma, Jakarta, Edisi Terbaru. Eddy Herjanto. 2008. Manajemen Produksi dan Operasi, Edisi Kedua. Grasindo, Jakarta. Handoko, T. Hani. 1999. Dasar-dasar Manajemen Produksi dan Operasi. BPFE, Yogyakarta. Sofyan Assauri. 2008. Manajemen Produksi dan Operasi. LP FEUI, Jakarta.


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7.29 BAH2H4_ Keuangan Bisnis MK ini merupakan pengantar kearah fungsi keuangan bisnis. Tujuan utamanya untuk memberikan kerangka berfikir, konsep serta perangkat untuk menganalisis keputusan keuangan berdasarkan prinsip dasar teori keuangan modern. This course is an introduction to business financial function. The main aim is to give a thinking framework, concepts and equipments to analyze the finance decisions based on basic principal of modern finance theory. Daftar Pustaka – Bibliography Husnan, Suad. 2006. Manajemen Keuangan. Indeks, Jakarta. Paramasivan dan Subramanian. 2009. Financial Management. New Age Internastional Publisher. New Delhi.

7.30 BAH2I2_ Praktek Bisnis di Indonesia MK ini dirancang untuk memberikan pengetahuan dan pemahaman mengenai praktek bisnis di Indonesia masa kini dan hubungannya dengan aspek kesejarahan yang membentuknya. Mahasiswa mendapatkan pengetahuan dan konsep dasar untuk memhami perilaku ekonomi dan bisnis di Indonesia yang tumbuh pada saat ini. This course is designed to give a knowledge and understanding about business practices in Indonesia today and the corelation with historical aspects. Students will be able to get a knowledge and basic concept to undertsand economic's behavior and today's business growth in Indonesia. Daftar Pustaka – Bibliography Tambunan, Tulus TH. 2003. Perekonomian Indonesia: Beberapa Masalah Penting. Ghalia Indonesia, Jakarta. Dumairy. 2002. Perekonomian Indonesia. Erlangga, Jakarta.

7.31 CB2A2_ Komunikasi Bisnis MK ini mengajarkan teknik berkomunikasi yang efektif dalam konteks bisnis agar mahasiswa dapat paham dan menjelaskan hakekat dan teknik komunikasi bisnis yang efektif. Mahasiswa diharapkan mampu merancang pesan komunikasi bisnis dan menyampaikan secara efektif. This course is teaching an effective communication technic in business context, so students can understand and also can explain a substance and an effective business communication technic. Students will be able to designing business communication message and able to deliver it effectively. Daftar Pustaka - Bibliography Ellen, Guffrey Mary, Rhodes K and Rogin P. 2005, Business Communication. Canadian 4th Edition. Locker, Kitty O. and Stephen Kyo Kaczmarek. 2007, Business Communication. McGraw-Hill.

7.32 BAH2J3_ Analisis Bisnis MK ini fokus pada konsep analisis bisnis yang mencakup peranan analisis bisnis dalam pengambilan keputusan, analisis resiko, serta teknik mengumpulkan, menyimpan, mengatur dan mengkonstruksi data. Mahasiswa dapat memahami bagaimana cara menganalisis bisnis dalam rangka menyusun strategi. This course is focus in business analysis concept that cover business analysis role in making decisions, risk analysis, collect, restore, manage and data construct. Students will be able to understand on how to analyze business in arranging strategy.


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Daftar Pustaka – Bibliography James Cadle, Debra Paul dan Donald Yeates. 2014. Business Analysis. BCS Learning & Development Limited, 3rd edition. ODI Toolkit, Successful Communication, A Toolkit for Researchers and Civil Society Organisations.

7.33 BAH3A4_ Metodologi Penelitian Bisnis MK ini memberikan pengetahuan mengenai bagaimana metode penelitian yang baik dan benar, sehingga hasil karya ilmiahnya dapat bermanfaat bagi perkembangan ilmu pengetahuan dan dapat diaplikasikan secara aktual. This course is giving an understanding about a proper research method so it will create a qualified scientific work. From this course, it can be useful in knowledge development and can be applicate it. Daftar Pustaka – Bibliography Sekaran, Uma and Roger Bougie. 2009. Research Methods for Business, A Skill Building Approach. John Wiley & Sons Inc. Sugiyono. 2010. Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif, dan R&D). Alfabeta Bandung.

7.34 BAH3B3_ Etika Bisnis MK ini membahas perlunya peningkatan kepekaan etis utamanya di kalangan bisnis. Setelah mengikuti MK ini mahasiswa mampu membuat keputusan bisnis yang berdimensi etis. This course is discussing about the importance of ethical sensitivity especially in business environment. After attending the course, students will be able to make a business decicions with ethical dimensions. Daftar Pustaka – Bibliography Frizsche, David E. 2000. Business Ethics A Global And Managerial Perspective. Mcgraw-Hill. Goodfelow, Rob. 2006. Indonesia Business Ethics. Tajhidu Press. Bertens. Kees. 2005. Pengantar Etika Bisnis. Kanisius. Rudito, Bambang dan Melia Famiola. 2007. Etika Bisnis dan Tanggung Jawab Sosial Perusahaan di Indonesia. Rekayasa Sains. Wahyudi, Isa dan Busyra Azheri. 2008. Corporate Social Responsibility Prinsip, Pengaturan dan Implementasi. Malang : Kerjasama In-Trans Institute dan Inspire.

7.35 BAH3C3_ Kreativitas dan Inovasi MK ini memberikan pengetahuan tentang hakekat kreativitas dan inovasi, memberikan pemahaman tentang kondisi-kondisi yang merangsang serta mengembangkan kreativitas dan inovasi. This course give knowledge about substance of creativity and innovation, give an understanding about stimulated conditions and improving creativity and innovation. Daftar Pustaka – Bibliography Dhewanto, Wawan., et al. 2013. Inovasi dan Kewirausahaan Sosial Untuk Perubahan. Alfa Beta, Bandung. Permatasasi, Anggraini., et al. 2013. Manajemen Inovasi Menghadapi Perubahan. Andi, Yogyakarta


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7.36 BAH3D3_ Sistem Informasi Bisnis MK ini memberikan mahasiswa dasar pengetahuan dari teknologi informasi yang digunakan dalam sistem informasi yang berbasis komputer serta menggunakan pengetahuannya untuk menganalisis bagaimana mengelola teknologi informasi dalam bisnis. This course is give an understanding about basic knowledge from information technology that can be used in information system with computer basis, also using the knowledge for analysing information technology in business. Daftar Pustaka – Bibliography Laudon, Kenneth C and Jane P. Laudon. 2015. Management Information Systems. Azimuth Information Systems, Global Edition, 14/E. Pearlson, K.E. and Saunders, C.S. 2010. Managing and Using Information Systems: A Strategic Approach. John Wiley & Sonc,Inc, New Jersey, (4th Edition).

7.37 BAH3E3_ Perencanaan dan Pengembangan Bisnis MK ini mengkaji teori dan aplikasi pengembangan bisnis. Perspektif MK ini untuk memahami bagaimana inovasi bisnis bisa membangkitkan growth dan economic value bagi perusahaan yang sudah mapan. Mahasiswa diharapkan dapat menyususn rancangan bisnis dan pengembangannya. This course is discusing the theory and application of business development. This course perspective is to understand on how business innovation can improve grwoth and economic value for an established company. Students will be able to compile business design and its development. Daftar Pustaka – Bibliography Thompson Jr, Arthur A, and A.J Strickland. 2007. Strategic Management: Concepts and Cases, 11th Edition. McGraw – Hill.

7.38 BAH3F3_ Kewirausahaan Lanjutan MK ini membahas metode untuk memasuki usaha baru, profil usaha kecil, kerangka pengembangan usaha kecil dan menengah yang ada di Indonesia. Selain itu juga membantu mengidentifikasi permasalahan dan menemukan solusi dalam pengembangan usaha baru maupun pengelolaan UKM. Mahasiswa diharapkan mampu menjelaskan bagaiman konsep manajemen dapat diterapkan untuk meraih keberhasilan usaha kecil dalam mempertahankan eksistensinya. This course is discussing a method to entering the new business, small business profile, and development framework of small and middle business in Indonesia. Beside, it helps to identify the problems and find the solution in new business development and the management of small and middle business. Students will be able to explain how a management concept can be implemented to reach the business goals. Daftar Pustaka – Bibliography Green, James V. 2015. The Opportunity Analysis Canvas. Springer, New York, 3rd Edition.

7.39 BAH3G3_ Bisnis Ekspor Impor MK ini memberikan pengetahuan dan wawasan tentang manajemen bisnis ekspor impor. Mahasiswa akan memperoleh materi berupa aktivitas bisnis ekspor impor, hambatan ekspor import, perdagangan internasional, neraca pembayaran suatu negara dan strategi manajemen ekspor impor serta pendanaan ekspor impor. This course gives knowledge and insight about exports and import business management. Students will gain content about export import business activities; export Program Studi Administrasi Bisnis

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import barriers, international trading, and nation’s balance of payment and export import management strategy and also about export import funding. Daftar Pustaka – Bibliography MS, Amir. 2005. Ekspor Impor: Teori dan Penerapannya. Penerbit PPM: Jakarta. Berata, I Komang Oko. 2012. Panduan Praktis Ekspor dan Impor. Penerbit RAS.

7.40 BAH3H3_ E-Business MK ini membahas konsep aspek pasar, operasional dan finansial untuk dapat diaplikasikan secara bersama dalam bisnis sesuai dengan bidangnya masing - masing. Melalui MK ini mahasiswa diharapkan dapat berinovasi dalam studi kasus nyata serta dapat membuat business plan. This course is discussing some concepts, such as market, operational and financial to aplicate it together in business in accordance with the field. Through this course, students will be able to innovate in a real case and able to make a business plan. Daftar Pustaka – Bibliography Laudon, Kenneth C., and Jane P. Laudon. 2007. Sistem Informasi Manajemen: Mengelola Perusahaan Digital, Edisi 10. Terjemahan Chriswan Sungkono & Machmudin Eka P. Jakarta: Salemba Empat. Barnes, Stuart, and Brian Hunt, 2013. E-commerce and v-business. Routledge.

7.41 BAH3I3_ Negosiasi Bisnis MK ini dirancang untuk mendemonstrasikan fungsi negosiasi dalam bisns. Setelah mengikuti MK ini mahasiswa memiliki kemampuan untuk mengidenifikasi masalahmasalah, mencari solusi, inovasi, serta kemampuan berfikir kreatif dalam bernegosiasi untuk mencapai kesepakatan yang saling menguntungkan. This course is designed to demonstrated negotiation function in business. After attending this course, students will be able to identify problems, solutions, innovations and also capability in creative thinking in negotiate to reach win - win solution agreement. Daftar Pustaka – Bibliography Curtis, Dan B ., James J. Floyd, dan Jerry L. Winsor. 2004. Komunikasi Bisnis dan Profesional. Bandung: PT Remadja Rosdakarya. Jacman, Ann. 2005. How to Negotiate: Teknik Sukses Bernegosiasi. Jakarta : Penerbit Erlangga Lum, Grande. 2005. The Negotiation Fieldbook. New York: McGraw-Hill Companies Kusumohamidjoyo, Budiono. 2004. Panduan untuk Merancang Kontrak. Jakarta : PT Grasindo Malahayati, Cut. 2006. Langkah Tepat Negosiasi Bisnis. Jakarta : Restu Agung Miller, Valerie, dan Jane Covey. 2005. Pedoman Advokasi: Perencanaan, Tindakan, dan Refleksi. Jakarta :Yayasan Obor Indonesia Pinet, Angelique. 2005. The Everything Negotiating Book. Massachusetts : Adams Media. Tubbs , S.L. dan S . Moss. 1983. Human Communication. New York: Random House Whalen, D. Joel. 2005. I See What I Mean: Komunikasi Persuasif dalam Bisnis. Yogyakarta : Penerbit Ale.

7.42 BAH3J3_ Teori Pengambilan Keputusan MK ini membahas teknik-teknik kuantitatif dalam pengambilan keputusan manajerial di bidang organisasi bisnis. Mahasiswa diharapkan mampu menerapkan teknik-teknik kuantitatif untuk menganalisis permasalahan bisnis. Program Studi Administrasi Bisnis

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This course is discussing quantitative techniques in managerial decision-making in business organization. Students will be able to applying quantitative techniques to analyze business problems. Daftar Pustaka – Bibliography Balakrishnan, Nagraj, Barry Render, and Ralph M. Stair. 2013. Managerial Decision Modeling with Spreadsheets, 3rd edition. New Jersey: Prentice Hall. Render, Barry, Ralph M. Stair, Michael E. Hanna, and Trevor S. Hale. 2015. Quantitative Analysis for Management, 12th Edition. New Jersey: Prentice Hall. Kahneman, Daniel. 2011. Thinking, fast and slow. New York: Farrar, Straus and Giroux.

7.43 BAH4A3_ Pemodelan Bisnis MK ini memberikan konsep fundamental tentang pemodelan proses bisnis. Membahas manfaat pemodelan sistem, proses membangun model bisnis, pemodelan proses bisnis, context diagramming, verifikasi dan validasi model. This course gives a fundamental concept about business process modelling. Also discussing the benefit of system modelling, context diagramming, verification and model validation Daftar Pustaka – Bibliography Osterwalder, A and Pigneur, Y. 2010. Business Model Generation. John Wiley & Sons, Inc, New Jersey.

7.44 BAH4B3_ Bisnis Internasional MK ini memberikan penjelasan mengenai transaksi bisnis antar negara dan menjelaskan arti penting bisnis internasional. Mahasiswa juga diberikan penjelasan mengenai aktivitas dalam bisnis internasional. Pada akhirnya mahasiswa diharapkan mampu menjelaskan seluruh konsep dan aplikasi bisnis internasional dalam kaitan dengan globalisasi dan perubahan lingkungan. This course gives an explanation about business transaction between countries and explaining the important meaning of international business. At the end of this course, students are expected able to explain the whole concept and business international application in relation with globalization and environment changing. Daftar Pustaka – Bibliography Rustandi, Budi, Aditya Wardhana dan Syahputra. 2014. Bisnis Internasional. Katyamanunggal Lithomas.

7.45 BAH4C3_ Strategi dan Kebijakan Bisnis MK ini membahas visi organisasi dengan fokus pada penentuan arah strategik, sumber keunggulan bersaing perusahaan dan proses manajemen stratejik (aspek analitis, perilaku, aspek lingkungan bisnis). Mahasiswa diharapkan memahami kompleksitas masalah organisasi yang multifungsi. This course is discussing an organization vision and focus on strategic orientation, competitive's advantages and strategic management process (analytical aspect, behavior, business environment aspect). Students will be able to understand the complexity of multifunctional organizational problems. Daftar Pustaka – Bibliography Thompson Jr, AA., et al. 2012. Crafting and Executing Strategy: Concepts and Cases, 18th ed. New York: McGraw Hill International.


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7.46 BAH4D3_ Perencanaan Keuangan MK ini memberikan pengetahuan mengenai bagaimana membuat konsep perencanaan keuangan. Selain itu mahasiswa juga diberikan pengetahuan mengenai analisis keuangan serta membuat perencanaan keuangan. Mahasiswa diharapkan mampu membuat perencanaan dan analisis keuangan, terutama pada saat melaksanakan bisnis. Through this course, students gave knowledge about how to make a financial planning concept. Students will be guide to make a financial analysis and planning. By the end of this course students will be able to make a planning and finance analysis, especially in business Daftar Pustaka – Bibliography Manurung, H. Adler. 2009. Successful Financial Planner, A Complete Guide. Jakarta: Gramedia Widiasarana. Djojoseodarso, Soeisno. 2000. Manajemen Risiko dan Asuransi. Jakarta : Salemba Empat.

7.47 CB4A2_ Magang MK Magang merupakan MK praktek di lapangan kerja yang sesungguhnya yang dapat diambil oleh mahasiswa setelah lulus sebanyak 90 sks atau sedang menempuh 110 sks dengan durasi selama 30 hari kerja. Mahasiswa dapat melaksanakan magang pada perusahaan yang dipilih sesuai dengan keinginan masing - masing. Adapun jenis pekerjaan yang dipilih dapat disesuaikan dengan minat mahasiswa maupun kebutuhan dari perusahaan tempat magang. Internship is an activity that every students must did to get some experiene on how to work in a real condition. The requirement of apprentice is student must pass 90 credits or go through 110 credits with 30 days working duration. Students are allowed work in any company they choose. They also allowed working in any kind of jobs that they are want to or based on the company's need.

7.48 CB4B2_ Proposal Skripsi Proposal skripsi adalah persyaratan yang harus ditempuh oleh mahasiswa sebelum skripsi. Proposal skripsi merupakan laporan awal dari tugas akhir yang berisi tentang latar belakang penelitian, tinjauan pustaka dan metodologi penelitian. Kelayakan proposal akan diuji oleh dua orang dosen penguji serta dibawah bimbingan 1 orang dosen pembimbing. Minithesis proposal is the requirements that every student must do before minithesis itself. Minithesis proposal is the pre-report before minithesis with some contents such as: research background, literature reviews and research methodology under guided by one supervisor. Two examiners will test proposal feasibility.

7.49 CB4C6_Skripsi Skripsi merupakan tugas akhir mahasiswa sebelum dinyatakan lulus sebagai sarjana. Skripsi merupakan laporan lengkap tugas akhir yang berisi 1) latar belakang penelitian, 2) tinjauan pustaka, 3) metodologi penelitian, 4) pengolahan data dan pembahasan, 5) kesimpulan dan saran. Kelayakan skripsi akan diuji oleh dua orang dosen penguji serta dibawah bimbingan 1 orang dosen pembimbing. Students must take minithesis as the final task before they finish the whole study. Content of minithesis are 1) research background, 2) literature review, 3) research methodology, 4) data processing and discussion, 5) conclusion and suggestion. The minithesis is doing under guidance one supervisor and two examiners will test the feasibility. Program Studi Administrasi Bisnis

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7.50 BAH3L4_ Pengembangan Sumber Daya Manusia Mata kuliah Pengembangan SDM merupakan mata kuliah yang secara garis besar memberikan pemahaman tentang persiapan, pelaksanaan, dan evaluasi pengembangan SDM dengan menggunakan berbagai teknik sehingga dapat meningkatkan efektivitas pelaksanaan pengembangan SDM di perusahaan. The outlined of Human Resources (HR) Development course are understanding about preparation, the implementation and the evaluation of HR development with many techniques so can improve the affectivity of the outlined of HR development in an organization. Daftar Pustaka – Bibliography Noe, Raymond. 2013. Employee Training and Development, 6th Edition. McGraw – Hill. Kaswan. 2011. Pelatihan dan Pengembangan: Untuk Meningkatkan Kinerja SDM. Alfabeta Bandung. Soemarman. 2010. Maximizing Training. Dioma Malang. Emerson and Stewart. 2011. The learning and Development Book. American Society for Training and Development. Emarjorie & Sosulski. 2011. Essentials of online Design Course: A Standard based Guide. Taylor & Francis.

7.51 BAH3M4_ Kinerja Karyawan dan Kompensasi Mata kuliah ini memberikan pemahaman tentang langkah-langkah yang harus dilakukan dalam penilaian kinerja sehingga mahasiswa akan mampu memilih metode dan melaksanakan penilaian kinerja secara tepat yang dapat mengukur kinerja seorang atau sekelompok karyawan pada suatu perusahaan. Dalam MK ini juga dibahas tentang bagaimana mengelola kompensasi agar dapat memotivasi karyawan. This course give an understanding about the steps that have to be done in performance’s appraisal, so students will capable in choosing methods and implement it accurately and able to measure individual’s performance or a group of employees in an organization. In this course also will be discussed about how to manage the compensation that will motivate employees. Daftar Pustaka – Bibliography Armstrong, M. 2009. Armstrong’s Handbook on Performance Management. British Library Cataloguing-in-Publication Data, United Kingdom. Armstrong, M. 2011. Armstrong’s Handbook on Reward Management Practice. British Library Cataloguing-in-Publication Data, United Kingdom. Rivai, Veithzal dan Ahmad Fawzi Mohd Basri. 2005. Performance Appraisal Sistem Yang Tepat Untuk Menilai Kinerja Karyawan Dan Meningkatkan Daya Saing Perusahaan. PT. Raja Grafindo Persada, Jakarta.

7.52 BMH2G3_ Perilaku Konsumen MK ini membahas masalah tentang perilaku konsumen berdasarkan pengertiannya, konsep dan teori perilaku untuk memahami perilaku konsumen, faktor-faktor yang mempengaruhi perilaku konsumen untuk mengembangkan strategi Pemasaran, tipe-tipe konsumen dan segmentasi pasar, teori tentang pengambilan keputusan konsumen, strategii pemasaran, konsumerisme, Undang-undang Perlindungan This course discusses the issue of consumer behavior based on understanding, concepts and theories of behavior to understand consumer behavior, the factors that influence consumer behavior to develop Marketing strategies, types of consumer and market


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segmentation, theories of consumer decision-making, marketing strategy, consumerism, Consumer Protection Law, Business Ethics and corporate social responsibility. Daftar Pustaka – Bibliography Hawkins, D. I., and Mothersbaugh, D. L. 2010. Consumer Behavior: Building Marketing Strategy. McGraw-Hill. Solomon, Michael R. 2011. Consumer Behaviour: Buying, Having, Being, 9th Edition. Pearson Prentice Hall. Hawkins, Best and Coney. 2007. Consumer Behaviour: Building Marketing Strategy, Eight Edition. McGraw-Hill Irwin.

7.53 BAH3O4_ Riset Pemasaran MK ini menjelaskan langkah-langkah spesifikasi pengumpulan analisis dan interpretasi informasi yang menghubungkan organisasi dengan pasarnya, identifikasi masalah dan peluang pemasaran dan tools dalam menyelesaikan riset pemasaran. This course explaining the steps of analysis spesification and information interpretation, which is, connect organization and its market, problem identification and market opportunities and also tools for marketing research. Daftar Pustaka – Bibliography McDaniel and Gates. 2014. Marketing Research, 10th edition. Wiley & Sons Inc. Malhotra, Naresh K. 2007. Marketing Research, 5th edition. Sage.

7.54 BAH3P4_ Institusi dan Dinamika Bisnis Dunia bisnis tidak lepas dari persaingan, sehingga setiap perusahaan harus mampu mempertahankan keberadaannya dalam pasar. MK ini memberikan penjelasan secara mendalam kepada mahasiswa mengenai institusi dan dinamika yang ada dalam berbagai jenis bisnis. Business world is never free from competition, so every company must maintain their position in the market. This course gives comprehensive explanations to students about all kind of institution and its dynamics in the business. Daftar Pustaka – Bibliography Institutions, Institutional Change And Economic Performance. North, Douglas C, 1993. Cambridge: Cambridge University Press. Principles Of Institutional Economics, Olila, Petri, 2009. Departement Of Economics, Helsinki University. Helsinki. Ekonomi Kelembagaan: Definisi, Teori, Dan Strategi, Ahmad Erani Yustika, 2008, Bayu Media, Malang. Institutions and Organizations: Ideas An Interest, 2008, Sage Publcation, Singapore.

7.55 BAH3Q4_ Analisis Resiko Bisnis MK ini membahas mengenai resiko yang berkaitan dengan kondisi terjadinya deviasi yang dapat merugikan kegiatan bisnis. Kondisi tersebut senantiasa ada di dalam dunia bisnis sehingga menuntut pelaku bisnis untuk mengelolanya dengan tepat. Inti dari MK ini adalah mengidentifikasi resiko, mengukur dan menyelesaikan dengan strategi tertentu. This course discusses the risks related to deviation condition that will cause the business loss. This condition is always happen in business, so every businessmen need to manage it right. The point of this course is to indentify the risks, to measure and finish it with a certain strategy. Daftar Pustaka – Bibliography Djojoseodarso, Soeisno. 2000. Manajemen Risiko dan Asuransi. Jakarta : Salemba Empat. Program Studi Administrasi Bisnis

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Vaughan, Emmet J. 2007. Fundamental of Risk and Insurance. New York : John Willey Salim, Abbas. 2007. Asuransi dan Manajemen Risiko. Jakarta : Raya Grafindo Persada. H. Van, Beneveld. 1990. Pengetahuan Umum Asuransi. Jakarta : Bhratara. Darmawi, Herman. 2000. Manajemen Risiko. Jakarta : Bumi Aksara. Umar, Husein. 1998. Manajemen Risiko Bisnis. Jakarta : Gramedia. L. Tornan, Rayendra. 2000. Panduan Memilih Asuransi Kerugian. Jakarta : Gramedia. Rejda, George E. 1982. Principle of Insurance. Scott : Forsman & Co. Prodjodikoro, Wirjomo. 1981. Hukum Asuransi di Indonesia. Jakarta : Intermasa.

7.56 BAH4R4_ Bank dan Lembaga Keuangan MK ini merupakan suatu pengantar pengetahuan ilmu ekonomi moneter, bertujuan memperkenalkan dan memberi pengetahuan dasar tentang perilaku satuan-satuan ekonomi yang bergerak dalamsektor moneter, penabung, investor, bank sentral, bank komersial dan lain-lain. Mahasiswa diharapkan mampu menganalisis kejadian moneter, membedakan lembaga keuangan, pengetahuan serta peran teknologi dalam perbankan. This course is an introduction about monetary economic science. The aim of this course is to introducing and gives a basic knowledge about the units of economic in monetery sector, investor, central bank, commercial bank and others. Students will be able to analyze monetary scene, finance institution diferentiate, knowledge and technology in banks. Daftar Pustaka – Bibliography Siamat, Dahlan. 2001. Manajemen Lembaga Keuangan, Edisi Ketiga. LP-FEUI. Latumaerissa, Julius R. 2012. Bank dan Lembaga Keuangan Lain. Salemba Empat. Rivai, Prof. Dr. H. Veithzal, MBA, Andria Permata Veithzal, B. Acct., MBA dan Ferry N.Idroes, SE., MM. 2007. Bank and Financial Institution Management, Conventional & Sharia System. PT RajaGrafindo Persada, Jakarta.

7.57 BAH4S4_ Strategi Bisnis Kuliner Bisnis kuliner merupakan salah satu bisnis yang memiliki peluang besar untuk dapat berkembang. Oleh karena itu MK ini memberikan pengetahuan mengenai konsep strategi bisnis kuliner. Mahasiswa diharapkan dapat mengembangkan ide-ide bisnis serta dapat mengaplikasikan pengetahuan yang telah diperoleh. Culinary business is one of the kinds of business with a big prospect. This course aim is to share knowledge about culinary business strategy concepts. Students will be able to expand business iadeas and applicate it in a business. Daftar Pustaka – Bibliography Kotler, Philip and Kevin L. Keller. 2012. Marketing Management, 14 th edition. Pearson. Ismara, Ima. 2003. Bahan Ajar Kewirausahaan. Yogyakarta : UNY.

7.58 BAH4T4_ Strategi Bisnis Ritel MK ini memberikan pengetahuan mengenai pentingnya pemahaman tentang kebutuhan pelanggan. Oleh karena itu, mahasiswa diberikan pengetahuan bahwa dalam bisnis ritel, salah satu strategi bisnis yang harus dilakukan adalah dengan mengerti serta memahami kebutuhan para pelanggan. This course is discusses about the importance of consumer's needs. Students will be given knowledge that in a retail business, one of the important strategy is how to understand the customers. Program Studi Administrasi Bisnis

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Daftar Pustaka – Bibliography Adiwijaya, Michael. 2010. 8 jurus Jitu Mengelola Bisnis Ritel Ala Indonesia. Jakarta: Gramedia. Berman, Barry dan Evans, Joel R. 2012. Retail Management A Strategic Approach. New York: Prentice Hall. Levy dan Witz. 2012. Retailing Management. New York: McGraw-Hill Irwin. Utami, Christina Whidya. 2010. Manajemen Ritel. Edisi 2. Jakarta: Salemba Empat.

7.59 BAH4U4_ Strategi Bisnis Keluarga Bisnis keluarga merupakan salah satu jenis bisnis yang perlu dipertahankan keberadaannya agar dapat terus bersaing dengan yang lainnya. Untuk dapat bertahan dan berkembang diperlukan strategi tertentu untuk jenis bisnis keluarga. Melalui MK ini mahasiswa diberi pengetahuan tentang strategi dan solusi yang terkait dengan bisnis keluarga. Family business becomes one of kind of business that need to maintain so it can be compete with others in business. Therefore, it needs a good strategy for this kind of business. Through this course, students will be given some knowledge about stretgy and solution according with family business. Daftar Pustaka – Bibliography Malin B & Alan LC. 2012. Family Firms: Case Studies on the Management of Growth, Decline, and Transition. Springer, New York.

7.60 BAH4V4_ Strategi Bisnis Pariwisata Mata kuliah ini membahas tentang topik yang terkait dengan peran dan fungsi pengelolaan jasa konsumen pada bisnis pariwisata. Topik ini meliputi teori Gap Model of Service Quality, Customer Behavior of Service, Customer relationship, Service Recovery, Servicescape, dan Physical Evidence bisnis pariwisata yang berbasis pelanggan. This course discusses about topics related to role and function of customer service in leisure business. There are some theories that will be tought to students, such as Gap Model of Service Quality, Customer Behavior of Service, Customer relationship, Service Recovery, Servicescape, and Physical Evidence at leisure business with consumer's basis. Daftar Pustaka – Bibliography Zeithaml, Valarie A. Mary Jo Bitner, and Dwayne Gremler. 2009. Services Marketing: Integrating Customer Focus Across the Firm, 5th Edition. McGraw-Hill. Lovelock, Christopher, and Wirtz, Jochen. 2010. Services Marketing: People, Technology, Strategy 7th Edition. Pearson Higher Education.


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KURIKULUM 2016 PROGRAM STUDI ADMINISTRASI BISNIS THE CURRICULUM OF 2016 BACHELOR PROGRAM OF BUSINESS ADMINISTRATION

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