Introduction 2010

2010

Introduction 2010

1

2010

Basic facts

Basic facts  3 festivals of popculture, especially SF&F  the biggest serie in mid. & east. Europe  since 1996  app. 17.500 attendees in 2009  we expect min. 21.000 attendees in 2010  organized by volunteers on semiprofessional level  www.festivalfantazie.cz

2

2010

3

Basic facts

Festival serie  Festival fantazie – 1. - 11. 7. 2010, Chotěboř  Festival fantazie Speciál – 27. - 31. 10. 2010, Chotěboř  Bloody Xmas – 27. – 31. 10. 2010, Chotěboř  PragoFFest – 3. - 6. 2. 2011, Prague  BUDEcon – březen/duben 2011, České Budějovice  Festival fantazie – 30. 6. - 10. 7. 2011, Chotěboř  Parcon – 18. - 21. 8. 2011, Chotěboř  Festival fantazie Speciál – 27. - 30. 10. 2011, Chotěboř  running  prepared  planned

2010

Program

Costumes

4

2010 Description of Festival fantazie

Basic facts

 Festival of games, TV series, movies, books, comics and internet:      

science-fiction and future fantasy and horor mytology and mysteries modern technologies criminilogy and military history and other cultures

 set of above standard services and additional events  open to all age groups  potential growth to double attendance

5

2010

6

Attendance on Festivals fantazie Pragocon Festival fantazie Speciál

Basic facts

15000 14000 13000 12000 11000 10000 9000 8000 7000 6000 5000 4000 3000 2000 1000 0

15000

Festival fantazie 11000

6000

750 2400 2004

7100

1400 2500

8000

2000 2400

2400

3050

2006

3140

3500

2600 2000

2005

13170

12000

2007

1200 1700

2008

2009

2010?

2010 About attendees  average age 25 years, median 21 years  age structure:

Basic facts

    

15 – 18 years: 17 % 19 – 25 years: 47 % 26 – 30 years: 16 % 31 – 45 years: 14 % younger and older: 6 %

 47% new attendees (FF 2009)  40% girls and women, 60% boys and men

7

2010

Program

Program

8

2010

9

Program

Program

 tournaments and gameing of desk games, card games, console games, PC games and Role Playing Games  movies, TV series and TV documents projections  discussions with writers, actors, talks, dubbers, artists…  scientific and i humorous speeches of experts and fans  Talks, contests, ceremonies, autograph sessions, paintings exhibitions, concerts, discotheques, theatrical and swordsman performances, literary and other workshops, sport tournaments, sales of books and other thematic goods, ...

2010

Program

Program - GameFest

10

2010

11

Program  up to 50 program lines

Program

    

Stargate, Star Trek, Star Wars, Red Dwarf, BSG, Dr.Who, Dune… LOTR, Harry Potter, Witcher, Narnie, Merlin, Xena, … LOST, Supernatural, Buffy, Angel, Fringe… manga & anime, Dance Dance Revolution, Beatmania, PIU, … J. Cimrman, military, criminology, comics, fight sports, dance…

 15 (FFS), 20 (FF), 30 (PGC) program lines daily  since morning to deep night  mostly prepared by attendees  attendance of czech and foreign SF&F personalities

2010

Program

Additional program

12

2010

13

Program

Guests of previous festivals  foreign guests: Trevor Jones, Kir Bulyčev, G. R. R. Martin, Andrzej Sapkowski, Robert Holdstock, Markus Heitz, William King, Garry Kilworth, Kirill Yeschkov, Andrej Beljanin, Klaus N. Frick, …  actors, dubbers, …: David Nykl, Vlad Taupeš, Lucie Vondráčková, Miloslav Mejzlík, Filip Švarc, Kateřina Lojdová, David Prachař, Jitka Moučková, Jiří Prager, …  writers: Ondřej Neff, Miroslav Žamboch, Pavel Renčín, Františka Vrbenská, Jaroslav Mostecký, Vladimír Šlechta, Jana Rečková, Vlado Ríša, Jiří Procházka, Jaroslav Velinský, František Novotný, Richard Šusta, Petra Neomillnerová, Tomáš Němec, …  artists: Jim Burns, Philippe Coriat, Jan Krásný, Martin Zhouf, …  personalities: František Fuka, Ivan Mackerle, Jan Kantůrek, Pavel Koten, Vlastislav Toman, Ondrej Herec, Karel Pacner, Václav Fořtík

2010

14

References from people 

Support



Jednim slovem byl letosni FF proste......SUPER ! ! ! Takze kdo tam nebyl, tak kazdopadne o hodne prisel a mel by si pristi rok udelat opravdu volno :)

Tákže já se taky přidám k nadšeným pochvalám FF, bylo to naprosto úžasné, vytknout by se dalo jen máloco... Super byla atmosféra, program, organizační tým, k tomu patří i obsluha u baru, zásobení baru, atd, atd, atd...



Ahoj. Klobouk dolů. Jste každý rok lepší a lepší. Ubytovaní perfekt, teplá voda furt. Dobře objednané počasí. Vyvážené přednášky i filmy akorát. Ještě jednou vám všem díky a snad zas napřesrok. Už teď se těším...

2010

Support

References from authorities

15

2010 Examples of previous partners  Platinum: 1000 posters on railway stations, IT equipment.  Platinum: Rental consoles , PC gaming zone.  Gold: operations of desk games, awards for tournaments, promotion of festivals

 Gold: Advertisement in TV Prima Cool, radio.  Gold: Rental consoles , DDR equipment.  Gold: Advertisement in magazines, returned copies for attendees, reports about festivals and other help

 Gold: financial support

Support

 Gold: rental and giving of technical equipment  Silver: promotion on most known webistes for SF&F fans  others

16

2010

Festival promotion

Promotion 2010 - video  30 s advertisement on TV Prima Cool, at least 15x  several clips promoting program lines on YouTube  30 s advertising spot in cinema in Chotěboř  reportages in various TVs - ČT2, Prima Cool, tn.cz, …  fan clips on Facebook and YouTube

17

2010

Festival promotion

Various promotion clips            

Reklama FF na Prima Cool Trailer na SoundtraCon 2009 na FF Trailer na Geocon na FF Trailer Gatecon (Hvězdná brána) Trailer Trekfest (Star Trek) Představení Festivalu fantazie Reportáž z FF v pořadu Pětka v pomeranči Reportáž na Prima Cool Jak bylo na FF 2009 Pozvánka na FF v Prima jízdě Znělka FF 2008 Slovníček pojmů v pořadu O češtině

18

Festival promotion

2010 19

2010 Promotion 2010 - radio

Festival promotion

 big radio promotion campaign in big radio Evropa2

20

Festival promotion

2010 21

2010

Festival promotion

Promotion 2010 - magazines  4 x A4 advertisement in magazine Pevnost  6 x text advertisement in magazine Ikarie  2 x A4 advertisement in magazine Fantázia (Slovakia)  2 X A4 advertisement in magazine Level/Score  text promotion in various magazines and newspapers

22

Festival promotion

2010 23

2010

24

Festival promotion

Promotion 2010 - posters  1000 A2 posters on railway stations  5000 A1+A2 posters in several regions and Prague  1 x 200 A2 posters in region Vysočina  1 x 35 A2 posters, 2 x 20 A3 posters – in Prague  more then 1000 A2 and A3 posters – in Czech republic – schools, clubs, on events for young people, on fairs, …  posters on conventions  up to 2000 A2 posters for attendees

Festival promotion

2010 25

2010

26

Promotion 2010 - flyers

Festival promotion

 20+90+20.000 A6 flyers of FF and its programme lines  in rooms on university colleges in Prague, Brno, Bratislava, Czech Budějovice, Hradec Králové, Pardubice and other cities  on SF conventions  on events for young people  inserting in books in SF&F book stores  in mail boxes in towns Chotěboř, Havlíčkův Brod, Jihlava, Žďár, Hlinsko, Chrudim, …

Festival promotion

2010 27

2010

Festival promotion

Promotion 2010 - web  1. position on Seznam.cz in searching „festival“  own website with > 10.000 sessions monthly (Ø)  websites of > 50 program lines  promotion of program line websites on > 100 websites  articles and reportages on main SF&F fan websites  banner advertisement on several websites  activity on Facebook  activity on fan forums

28

2010

29

Partnership

Organizer– SFK Avalon, o.s.  club since 1994  nonprofit civilian association since 2001  26 members + app. 100 organizers  almost no donation and sponzorship  own equipment for festivals  publisher of fanzin Zbraně Avalonu  organizer of Festival fantazie since 1996 (Avalcon)  organizer of Festival fantazie Special in 1999&since2002  organizer of Festival fantazie PragoFFest since 2010

2010

Partnership

Contacts  Ing. Václav Pravda, director  tel: +420 606 445 788  [email protected]  www.festivalfantazie.cz  SFK Avalon o. s.  Na Skřivánku 1283, 58301 Chotěboř  ID: 26543737, Tax ID: CZ26543737  Komerční banka Chotěboř, 27-6555380227/0100  IBAN: CZ52 0100 0000 2765 5538 0227  SWIFT: KOMBCZPP

30

2010 Thank you for your attention

31

Festival promotion

2010 32