GARIS-GARIS BESAR PROGRAM PENGAJARAN PROGRAM STUDI : S1 KOMPUTERISASI AKUNTANSI

GARIS-GARIS BESAR PROGRAM PENGAJARAN PROGRAM STUDI : S1 KOMPUTERISASI AKUNTANSI Mata Kuliah Kode Mata Kuliah/SKS Mata Kuliah Prasyarat Diskripsi Mata Kuliah

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Konsep E-Business 410103100 / 3 SKS Mahasiswa mampu memahami konsep, teknologi, model e-business, manajemen dan strategi e-Business serta implikasi terhadap organisasi.

Manfaat Mata Kuliah Tujuan

: Matakuliah ini membekali pengetahuan kepada mahasiswa tentang bagaimana : Mahasiswa mampu menguasai konsep, model e-Business, mampu menganalisa website ditinjau perspektif eBusiness dan mampu memahami konsep manajemen dan strategi e-Business serta implikasi terhadap organisasi.

Kepustakaan

: Wajib: 1. Colin Combe, 2006, Introduction to E-Business Management & Strategy Management And Strategi, Elsevier Ltd, British 2. Prof. Dr. Richardus Eko Indrajit, e-Government: Strategi pembangunan dan pengembangan sistem pelayanan publik berbasis teknologi digital. Anjuran : 3. Anastasia Diana, Fandy Tjiptono, 2007, e-Business, Andi ofsset, Yogyakarta.

Persentase Penilaian

: UTS = 30% UAS = 30% TUGAS = 40%

Pert. Ke 1

Tujuan Instruksional Umum Mahasiswa memahami bisnis dan e-bisnis

Pokok Bahasan Introduction to Business and eBusiness

2

Mahasiswa memahami teknologi untuk e-bisnis

E-business technology

3

Mahasiswa memahami market e-bisnis

E-business markets and models

Sub Pokok Bahasan 1. Business 2. Business Goals 3. Type of business activity 4. Value of business 5. Overview of business process 6. Defining e-business 7. The development of the new economy 8. Types of e-business and related industries 9. The growth of ebusiness 10. Use of the internet 1. Introduction 2. The development of the internet 3. The World Wide Web (WWW) 4. Information infrastructure 5. Electronic Data Interchange (EDI) 6. Program languages 7. Industry standards 8. Wireless technology 9. Interactive television 10. Payment systems 1. Introduction 2. E-businesses 3. E-business environment

Metode - Ceramah - Tanya Jawab - Diskusi

Est. Jenis Waktu Penilaian 150’ - Tanya Jawab - Diskusi

- Ceramah - Tanya Jawab - Diskusi

150’

- Tanya Jawab - Diskusi

- Ceramah - Tanya Jawab

150’


Kepustakaan

4

Mahasiswa mampu memahami model e-bisnis

E-business models

5

Mahasiswa memahami ekonomi pada e-bisnis

E-business economics

4. E-marketplaces 5. E-business markets 1. Types of e-business models 2. A framework for analysing e-business models 3. Manage conflict in ebusiness 1. Introduction 2. Towards perfect competition 3. The effect of the internet on the competitive environment 4. Key economic characteristics of the internet 5. Cost of production and distribution 6. Disintermediation and reintermediation 7. Economics of information 8. Connectivity and interactivity 9. Economies of scale 10. Economies of scope 11. Transaction costs 12. Network externalities 13. Switching costs 14. Critical mass of customers

- Diskusi - Ceramah - Tanya Jawab - Diskusi

150’



150’


6

Mahasiswa memahami konsep e-marketing

E-marketing

Introduction Internet marketing E-marketing plan The marketing mix Branding Online advertising Targeting online customer Interactive television and e-marketing Customer relationship management Introduction The internet and the law Privacy Trust Security


150’



150’


1. Definition and Key Benefits of eGovernment 2. The concept and vision of e-Government 3. Three Big Challenges of e-Government 4. Types of Services on eGovernment 5. Four types of eGovernment Relations 6. Governance Paradigm Change Management 7. Elements of Successful Project Management e-


150’


1. 2. 3. 4. 5. 6. 7. 8. 9.

7

Mahasiswa memahami konsep hukum, privasi, trust dan keamanan pada dunia internet

8

Mahasiswa memahami kosep e-Goverment

The internet: law, privacy, trust and security

UTS E-Goverment

1. 2. 3. 4. 5.

9

Mahasiswa memahami manejemen pada e-bisnis

The management of e-business

10

Mahasiswa memahami E-business strategy: formulasi terhadap strategi formulation e-bisnis

11

Mahasiswa memahami implementasi terhadap strategi e-bisnis

E-business strategy: implementation

12

Mahasiswa memahami evaluasi terhadap strategi e-bisnis

E-business strategy: evaluation

Government 8. E - Government capacity check 1. Introduction 2. Managing knowledge 3. Managing applications systems for e-business 4. Customer Relationship Management (CRM) 5. Supply Chain Management (SCM) 6. Management skills for ebusiness 7. Managing risk 1. Introduction 2. Strategic management and objective setting 3. The strategic process 4. Internal analysis 5. External analysis 6. Competitive strategies for e-business 1. Introduction 2. Strategic controls 3. Organisational learning 4. Organisational culture and e-business 5. Organisational structure and e-business 6. Change management 1. Introduction 2. The evaluation process 3. Organisational control and evaluation


150’



150’



150’



150’


4. Financial evaluation 5. Technology evaluation 6. Human resources evaluation 7. Website evaluation 8. Business model evaluation 9. E-business strategy evaluation 13

Mahasiswa memahami konsep keunggulan bersaing pada penerapan e-bisnis

Gaining and sustaining a competitive advantage

1. 2. 3. 4. 5.

Introduction Competing effectively First-mover advantages Generic strategies Integrating generic strategies 6. Expanding product lines 7. Lock-in and switching costs 8. Bricks and clicks 9. Winner-takes-all 10. The problem of sustaining competitive advantage

150’


14

Mahasiswa mampu perkembangna dan masa depan e-bisnis

E-business: the future

1. Introduction 2. The phases of ebusiness development 3. The performance of ebusiness 4. The future of e-business

150’


GARIS-GARIS BESAR PROGRAM PENGAJARAN PROGRAM STUDI : S1 KOMPUTERISASI AKUNTANSI

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