DAFTAR GAMBAR Gambar 2.1
Contoh Iklan Koran..................................................................................... 23
Gambar 2.2
Contoh Iklan Majalah ................................................................................. 24
Gambar 2.3
Contoh Baliho............................................................................................... 24
Gambar 2.4
Contoh Internet Banner ............................................................................... 25
Gambar 2.5
Contoh Leaflet .............................................................................................. 26
Gambar 2.6
Contoh Folder............................................................................................... 26
Gambar 2.7
Contoh Brosur .............................................................................................. 27
Gambar 2.8
Contoh Stationery ......................................................................................... 27
Gambar 2.9
Contoh Agenda............................................................................................. 28
Gambar 2.10
Contoh Stiker ............................................................................................... 28
Gambar 2.11
Contoh Poster ............................................................................................... 29
Gambar 2.12
Contoh Jam Dinding.................................................................................... 30
Gambar 2.13
Contoh Kaos ................................................................................................. 30
Gambar 2.14
Contoh Booklet ............................................................................................. 31
Gambar 2.15
Contoh Merchandise .................................................................................... 31
Gambar 2.16
Contoh Ambient Media ................................................................................ 32
Gambar 2.17
Contoh Repetition Ads.................................................................................. 42
Gambar 2.18
Contoh Slogan and Jingle Ads..................................................................... 42
Gambar 2.19
Contoh Unique Selling Preposition Ads ...................................................... 43
Gambar 2.20
Contoh Reason-why Ads .............................................................................. 44
Gambar 2.21
Contoh Hard-sell Ads ................................................................................... 44
Gambar 2.22
Contoh Comparison Ads .............................................................................. 45
Gambar 2.23
Contoh Testimonial Ads ............................................................................... 45
Gambar 2.24
Contoh Demonstration Ads .......................................................................... 46
Gambar 2.25
Contoh Infomercial Ads ............................................................................... 46
Gambar 2.26
Contoh Feel Good Ads ................................................................................. 47
Gambar 2.27
Contoh Humor Ads....................................................................................... 47
Gambar 2.28
Contoh Sex Appeal Ads ................................................................................ 48
Gambar 2.29
Contoh Fear Appeal Ads .............................................................................. 48
Gambar 2.30
Contoh Anxiety Ads ...................................................................................... 49 xv
Gambar 2.31
Contoh Social Anxiety Ads ........................................................................... 49
Gambar 2.32
Contoh Transformational Ads ..................................................................... 50
Gambar 2.33
Contoh Slice of Life Ads............................................................................... 51
Gambar 2.34
Contoh Branded Entertaintment, Product Placement, Short Internet Films, Madison & Vines....................................................... 51
Gambar 2.35
Contoh Image Ads ........................................................................................ 52
Gambar 2.36
Contoh Proximity.......................................................................................... 57
Gambar 2.37
Contoh Similarity.......................................................................................... 57
Gambar 2.38
Contoh Closure ............................................................................................. 58
Gambar 2.39
Contoh Continuity ........................................................................................ 58
Gambar 2.40
Contoh Figure and Ground ......................................................................... 59
Gambar 2.41
Contoh Aspek Balance................................................................................. 60
Gambar 2.42
Contoh Aspek Rhythm ................................................................................. 60
Gambar 2.43
Contoh Aspek Skala dan Proporsi ............................................................. 61
Gambar 2.44
Contoh Aspek Penekanan ........................................................................... 61
Gambar 2.45
Contoh Aspek Unity ..................................................................................... 62
Gambar 2.46
Contoh Bentuk 2 Dimensi ........................................................................... 63
Gambar 2.47
Contoh Bentuk 3 Dimensi ........................................................................... 64
Gambar 2.48
Contoh Simplicity ......................................................................................... 65
Gambar 2.49
Contoh Abstrak ............................................................................................ 66
Gambar 2.50
Contoh Fotografi .......................................................................................... 66
Gambar 2.51
Contoh Ilustrasi............................................................................................ 67
Gambar 2.52
Contoh Tipografi.......................................................................................... 68
Gambar 2.53
Contoh Lettermark ....................................................................................... 68
Gambar 2.54
Contoh Mozaik ............................................................................................. 69
Gambar 2.55
Contoh Simile ............................................................................................... 70
Gambar 2.56
Contoh Metafora .......................................................................................... 70
Gambar 2.57
Contoh Personifikasi.................................................................................... 71
Gambar 2.58
Contoh Alusi ................................................................................................. 71
Gambar 2.59
Contoh Alegori ............................................................................................. 72
Gambar 2.60
Contoh Anthropomorphisme ...................................................................... 72
Gambar 2.61
Contoh Sinestesia ......................................................................................... 73
Gambar 2.62
Contoh Eponim ............................................................................................ 73 xvi
Gambar 2.63
Contoh Metonomia ...................................................................................... 74
Gambar 2.64
Contoh Hiperbola ........................................................................................ 74
Gambar 2.65
Contoh Simbolisme ...................................................................................... 75
Gambar 2.66
Contoh Onomatopeia................................................................................... 75
Gambar 2.67
Contoh Gamber Realisme ........................................................................... 76
Gambar 2.68
Contoh Gambar Fine Art ............................................................................ 77
Gambar 2.69
Contoh Gambar Pop Art.............................................................................. 77
Gambar 2.70
Contoh Gambar Kartun.............................................................................. 78
Gambar 2.71
Contoh Gambar Karikatur ......................................................................... 78
Gambar 2.72
Warna Primer .............................................................................................. 79
Gambar 2.73
Warna Sekunder .......................................................................................... 80
Gambar 2.74
Warna Tersier .............................................................................................. 80
Gambar 2.75
Warna Netral................................................................................................ 81
Gambar 2.76
Warna CMYK .............................................................................................. 82
Gambar 2.77
Warna RGB .................................................................................................. 82
Gambar 2.78
Warna HLS .................................................................................................. 83
Gambar 2.79
Warna Pantone ............................................................................................ 84
Gambar 2.80
Warna Akromatik........................................................................................ 85
Gambar 2.81
Warna Monokrom ....................................................................................... 85
Gambar 2.82
Warna Komplementer ................................................................................. 86
Gambar 2.83
Warna Analog .............................................................................................. 86
Gambar 2.84
Warna Split Komplemen............................................................................. 87
Gambar 2.85
Warna Triadik ............................................................................................. 87
Gambar 2.86
Anatomi Huruf ............................................................................................. 88
Gambar 2.87
Anatomi Huruf ............................................................................................. 89
Gambar 2.88
Contoh Huruf Sans Serif ............................................................................. 89
Gambar 2.89
Contoh Huruf Serif ...................................................................................... 90
Gambar 2.90
Contoh Huruf Script .................................................................................... 90
Gambar 2.91
Contoh Huruf Dekoratif .............................................................................. 91
Gambar 2.92
Contoh Huruf Monospace ........................................................................... 91
Gambar 2.93
Symmetrical Grid .......................................................................................... 92
Gambar 2.94
Golden Section Grid...................................................................................... 93
Gambar 2.95
Elemen Teks ................................................................................................. 94 xvii
Gambar 2.96
Contoh Foto .................................................................................................. 95
Gambar 2.97
Contoh Artwork ............................................................................................ 95
Gambar 2.98
Contoh Infographic ...................................................................................... 96
Gambar 2.99
Contoh Garis ................................................................................................ 96
Gambar 2.100 Contoh Inzet ................................................................................................. 97 Gambar 2.101 Contoh Kotak ............................................................................................... 97 Gambar 2.102 Contoh Point ................................................................................................. 98 Gambar 2.103 Invisible Elements ......................................................................................... 99 Gambar 2.104 Prinsip Urutan (Sequence) .......................................................................... 100 Gambar 2.105 Prinsip Penekanan ....................................................................................... 100 Gambar 2.106 Prinsip Kesatuan .......................................................................................... 101 Gambar 2.107 Prinsip Keseimbangan................................................................................. 101 Gambar 2.108 Prinsip Konsistensi ...................................................................................... 102 Gambar 2.109 Metode Cetak Offset .................................................................................... 103 Gambar 2.110 Mesin Cetak Offset Sheetfed........................................................................ 104 Gambar 2.111 Mesin Cetak Offset Web-Fed ....................................................................... 104 Gambar 2.112 Mesin Cetak Flexography ............................................................................ 105 Gambar 2.113 Mesin Cetak Rotogravure ............................................................................ 106 Gambar 2.114 Mesin Cetak Sablon ..................................................................................... 107 Gambar 2.115 Mesin Cetak Digital ..................................................................................... 108 Gambar 2.116 Poster “Bandung Menabung Air” ............................................................... 110 Gambar 3.1
Kantor BPLH Kota Bandung ..................................................................... 118
Gambar 4.1
Thumbnail Sketch ......................................................................................... 143
Gambar 4.2
Rough Layout ................................................................................................ 144
Gambar 4.3
Semicomp ...................................................................................................... 144
Gambar 4.4
Comprehensive .............................................................................................. 145
Gambar 4.5
Mechanicals .................................................................................................. 146
Gambar 4.6
Gaya Visual Ilustrasi ................................................................................... 147
Gambar 4.7
Bahasa Visual Alegori ................................................................................. 147
Gambar 4.8
Gaya Gambar Kartun ................................................................................. 148
Gambar 4.9
Logo Kampanye ........................................................................................... 149
Gambar 4.10
Jembatan Pasupati ....................................................................................... 150
Gambar 4.11
Font Genuine ................................................................................................ 151 xviii
Gambar 4.12
Lucida Sans Unicode .................................................................................... 152
Gambar 4.13
Arial Black .................................................................................................... 152
Gambar 4.14
Elemen Estetis .............................................................................................. 153
Gambar 4.15
Grid System Poster Alternatif 1................................................................... 154
Gambar 4.16
Grid System Poster Alternatif 2................................................................... 154
Gambar 4.17
Grid System Poster Alternatif 3................................................................... 155
Gambar 4.18
Grid System Slide Presentasi 1..................................................................... 155
Gambar 4.19
Grid System Slide Presentasi 2..................................................................... 156
Gambar 4.20
Grid System Slide Presentasi 3..................................................................... 156
Gambar 4.21
Grid System Slide Presentasi 4..................................................................... 157
Gambar 4.22
Grid System Slide Presentasi 5..................................................................... 157
Gambar 4.23
Grid System Slide Presentasi 6..................................................................... 158
Gambar 4.24
Grid System Slide Presentasi 7..................................................................... 158
Gambar 4.25
Grid System Slide Presentasi 8..................................................................... 159
Gambar 4.26
Grid System Slide Presentasi 9..................................................................... 159
Gambar 4.27
Grid System Slide Presentasi 10................................................................... 160
Gambar 4.28
Grid System Brosur Halaman Muka .......................................................... 160
Gambar 4.29
Grid System Brosur Halaman Isi ................................................................ 161
Gambar 4.30
Layout Poster Alternatif 1 ........................................................................... 162
Gambar 4.31
Layout Poster Alternatif 2 ........................................................................... 162
Gambar 4.32
Layout Poster Alternatif 3 ........................................................................... 163
Gambar 4.33
Layout Slide Presentasi 1 ............................................................................. 163
Gambar 4.34
Layout Slide Presentasi 2 ............................................................................. 164
Gambar 4.35
Layout Slide Presentasi 3 ............................................................................. 164
Gambar 4.36
Layout Slide Presentasi 4 ............................................................................. 165
Gambar 4.37
Layout Slide Presentasi 5 ............................................................................. 165
Gambar 4.38
Layout Slide Presentasi 6 ............................................................................. 166
Gambar 4.39
Layout Slide Presentasi 7 ............................................................................. 166
Gambar 4.40
Layout Slide Presentasi 8 ............................................................................. 167
Gambar 4.41
Layout Slide Presentasi 9 ............................................................................. 167
Gambar 4.42
Layout Slide Presentasi 10 ........................................................................... 168
Gambar 4.43
Layout Brosur Halaman Muka ................................................................... 168
Gambar 4.44
Layout Brosur Halaman Isi ......................................................................... 169 xix
Gambar 5.1
Poster Alternatif 1........................................................................................ 176
Gambar 5.2
Poster Alternatif 2........................................................................................ 177
Gambar 5.3
Poster Alternatif 3........................................................................................ 178
Gambar 5.4
Slide Presentasi Halaman 1 ......................................................................... 179
Gambar 5.5
Slide Presentasi Halaman 2 ......................................................................... 179
Gambar 5.6
Slide Presentasi Halaman 3 ......................................................................... 180
Gambar 5.7
Slide Presentasi Halaman 4 ......................................................................... 180
Gambar 5.8
Slide Presentasi Halaman 5 ......................................................................... 181
Gambar 5.9
Slide Presentasi Halaman 6 ......................................................................... 181
Gambar 5.10
Slide Presentasi Halaman 7 ......................................................................... 182
Gambar 5.11
Slide Presentasi Halaman 8 ......................................................................... 182
Gambar 5.12
Slide Presentasi Halaman 9 ......................................................................... 183
Gambar 5.13
Slide Presentasi Halaman 10 ....................................................................... 183
Gambar 5.14
Brosur Halaman Muka ............................................................................... 184
Gambar 5.15
Brosur Halaman Isi ..................................................................................... 184
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