PERANCANGAN KAMPANYE SOSIAL MENGENAI PENTINGNYA RUANG PUBLIK BAGI MASYARAKAT KOTA SEMARANG

PROYEK AKHIR DESAIN KOMUNIKASI VISUAL PERIODE VIII

PERANCANGAN KAMPANYE SOSIAL MENGENAI PENTINGNYA RUANG PUBLIK BAGI MASYARAKAT KOTA SEMARANG

Dikerjakan oleh:

Timothy Evan Pradita Sutikno 12.13.0070 Pembimbing

Peter Ardhianto, S.Sn, M.Sn. Tabita Nani Aryani, S.Sn.

PROGRAM STUDI DESAIN KOMUNIKASI VISUAL FAKULTAS ARSITEKTUR DAN DESAIN UNIVERSITAS KATOLIK SOEGIJAPRANATA SEMARANG PERIODE GENAP 2015/2016

i

PERNYATAAN ORISINALITAS

Nama

: Timothy Evan Pradita Sutikno

NIM

: 12.13.0070

Fakultas

: Arsitektur dan Desain

Program Studi

: Desain Komunikasi Visual

Judul Proyek Akhir : PERANCANGAN KAMPANYE SOSIAL MENGENAI PENTINGNYA RUANG PUBLIK BAGI MASYARAKAT KOTA SEMARANG

Menyatakan bahwa Proyek Akhir ini merupakan karya saya sendiri dan tidak terdapat karya yang pernah diajukan untuk memperoleh gelar kesarjanaan di suatu Perguruan Tinggi, dan sepanjang pengetahuan saya juga tidak terdapat karya yang pernah ditulis atau diterbitkan oleh orang lain, kecuali secara tertulis diacu dalam naskah ini dan disebutkan dalam daftar pustaka. Apabila dikemudian hari terbukti bahwa skripsi ini sebagian atau seluruhnya merupakan hasil dari plagiasi, maka saya rela untuk menerima pembatalan gelar dan ijazah yang saya peroleh dan akan saya kembalikan kepada Universitas Katolik Soegijapranata, Semarang.

Semarang , 23 Juni 2016

Timothy Evan Pradita Sutikno 12.13.0070

ii

HALAMAN PENGESAHAN

Judul : PERANCANGAN KAMPANYE SOSIAL MENGENAI PENTINGNYA RUANG PUBLIK BAGI MASYARAKAT KOTA SEMARANG

Dikerjakan oleh: Timothy Evan Pradita Sutikno 12.13.0070

Program Studi Desain Komunikasi Visual Fakultas Arsitektur dan Desain Universitas Katolik Soegijapranata

Semarang, 23 Juni 2016

Mengesahkan

Dekan Fakultas Arsitektur dan Desain

Ketua Program Studi Desain Komunikasi Visual

Koordinator Proyek Akhir DKV 08

Dra B. Tyas Susanti, M.A., Ph.D

Ag. Dicky Prastomo, S.IP., M.A.

Ir. IGN Dono Sayoso, MSR

NIDN 0626076501

NPP 058.1.2013.283

NIDN 0608075601

iii

HALAMAN PENGESAHAN Judul : PERANCANGAN KAMPANYE SOSIAL MENGENAI PENTINGNYA RUANG PUBLIK BAGI MASYARAKAT KOTA SEMARANG

Dikerrjakan : Timothy Evan Pradita Sutikno 12.13.0070 Program Studi Desain Komunikasi Visual Fakultas Arsitektur dan Desain Universitas Katolik Soegijapranata

Semarang, 23 Juni 2016

Menyetujui, Pembimbing I

Pembimbing II

Peter Ardhianto, SSn, Msn

Tabita Nani Aryani, SSn

NPP 058.1.2015.295

NPP 058.5.2010.275

Penguji I

Penguji II

Penguji III

Peter Ardhianto, S.Sn, Msn

Tabita Nani Aryani, S.Sn

Ir. IGN Dono Sayoso, MSR

NPP 058.1.2015.295

NPP 058.5.2010.275

NIDN 0608075601

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KATA PENGANTAR Pertama-tama puji dan syukur Penulis sampaikan kepada Tuhan Yesus Kristus karena atas berkat –

Penulis menyadari bahwa dalam penulisan maupun penyusunan Proyek Akhir ini masih jauh dari

Nya, Penulis dapat menyelesaikan penulisan Proyek Akhir yang berjudul “Perancangan Kampanye

sempurna serta masih banyak kekurangan. Oleh sebab itu, penulis mengharapkan adanya kritik dan

Sosial Mengenai Pentingnya Ruang Publik Bagi Masyarakat Kota Semarang” dimana laporan Proyek

saran dari para pembaca dan semua pihak. Walaupun demikian, penulis tetap berharap semoga

Akhir ini merupakan syarat akhir untuk memperoleh gelar Sarjana Desain

laporan skripsi ini dapat bermanfaat dan memberikan pengetahuan bagi para pembaca dan semua

Dalam memenuhi persyaratan tersebut, Penulis dibantu dan didukung oleh berbagai hingga Penulis

pihak yang membutuhkan.

dapat menyelesaikan dengan tepat waktu. Sehingga dalam kesempatan ini Penulis ingin Semarang, 2016

menyampaikan ucapan terima kasih kepada semua orang yang telah membantu Penulis dalam penyusunan proyek akhir ini, antara lain :

1.

Tuhan Yesus Kristus yang selalu menyertai, membimbing, menghibur, serta melindungi penulis baik selama praktikum maupun dalam pengerjaan laporan skripsi

2.

Peter ardhianto, SSn, MSn

Penulis

selaku pembimbing I yang membina, mendukung, menginspirasi,

menyemangati dan memberi masukan kepada Penulis selama mendesain dan pembuatan perancangan kampanye sosial ini.

3.

Tabita Nani Aryani, SSn selaku pembibing II yang membina, mendukung, menyemangati dan banyak memberikan masukan selama perancangan kampanye ini.

4.

Ir. IGN Dono Sayoso, MSr selaku penguji dan reviewer penulis yang memberi masukan dan usulan kepada penulis.

5.

Keluarga Penulis yang mendukung, menyemangati, menyanyangi, membiayai, dan mendoakan Penulis selama penyelesaian proyek akhir.

6.

Para dosen Desain Komunikasi Visual yang sudah mengajari Penulis selama kuliah.

7.

Kezia Chandra yang mendengarkan, mendukung, menghibur, dan membantu Penulis.

8.

Para narasumber baik dari Dinas Pemerintah Kota Semarang, Bapak Ibu Dosen Arsitektur yang memberi pembelajaran Penulis mengenai Ruang Publik dan Ruang Terbuka Hijau.

9.

Semua pihak yang selalu mendoakan, dan mendukung secara langsung maupun tidak langsung yang tidak dapat disebutkan satu per satu.

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ABSTRAK Ruang publik di rancang untuk memenuhi kebutuhan masyarakat dalam berinteraksi sosial. Namun kenyataannya remaja sekarang ini hidup dizaman yang serba instan dan di dominasi oleh kapitalisasi. remaja juga cenderung menggunakan waktu mereka untuk kegiatan konsumenisme. Sehingga menjadi remaja yang tidak solid dan cenderung individualis. Itu semua berdampak menjadikan remaja memiliki sikap apatis terhadap lingkungan.Tujuan dari perancangan kampanye sosial ini adalah untuk mengedukasi masyarakat mengenai pentingnya Ruang Terbuka Hijau. Selain itu menggerakan masyarakat untuk bersama-sama meningkatkan Sense of Belonging terhadap Ruang Terbuka Hijau sehingga timbul rasa memiliki dan rasa bangga masyarakat terhadap Kota Semarang. meminimalisir sikap apatis masyarakat terhadap Pemerintah Kota. Serta menyadarkan masyarakat bahwa masyarakat merupakan bagian dari satu kesatuan masyarakat Kota Semarang perlu adanya interaksi dan adanya sikap masyarakat sebagai Felow Citizen.Metode yang digunakan adalah wawancara,

observasi, kuesioner, studi pustaka dan kajian kualitatif dan kuantitatif. Metode ini digunakan untuk mendapatkan hasil yang valid dan dapat dipertanggung jawabkan hasilnya.Hasil dari perancangan kampanye ini adalah merancang kampanye menggunakan metode AISAS dengan menggunakan media utama Event Eksibisi, Media Sosial, poster dan Roadshow ke kampus dan tempat berkumpulnya remaja. Media media yang digunakan juga melibatkan interaksi sehingga target sasaran mengerti maksud dan tujuan dari kampanye ini. Remaja mendapatkan peranan yang penting bagi kemajuan suatu kota, maka dari itu perlunya meningkatkan sense of belonging remaja pada kotanya sehingga menjadikan remaja menjadi masyarakat yang berdaya dan tidak memiliki sikap apatis.

Kata kunci : Ruang terbuka hijau (RTH), remaja, kampanye sosial

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ABSTRACT

Public spaces are designed to meet the needs of social interaction in society. Nowadays teenagers living in instantaneous era and dominated by capitalization. Teens also spending their time in consumerism so they not compact and individualistic. It all makes the impact adolescents have apathy towards the environment. The purpose of designing a social campaign is to educate the public about the importance of green open space. Besides moving the community to work together to improve the Sense of Belonging to the green open space so that the resulting sense of belonging and pride in the people of the city of Semarang. minimize public apathy towards the City. As well as the public to realize that the public is part of the unity of the people of Semarang need their interactions and their attitude of society as Felow Citizen. The method used is interview, observation, questionnaire, literature study and review of qualitative and quantitative. This method is used to get the results valid and reliable results. Results

from the design of this campaign is to design a campaign using AISAS using major media exhibition Event, Social Media, poster and Roadshow to the campus and gathering place for teenagers. Media media used also involves the interaction so that the target understands the intent and purpose of this campaign Teens getting an important role for the progress of a city, and therefore the need to enhance the sense of belonging teenager in the city that makes teenagers become empowered community and do not have apathy.

Keyword : Public spaces, teenagers, social campaign

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DAFTAR ISI

PERNYATAAN KEASLIAN PROYEK AKHIR ..................................................................................... ii

I.7.2. Observasi .......................................................................................................... 5

HALAMAN PENGESAHAN ................................................................................................................ iii

I.7.3. Kuesioner Online ............................................................................................... 5

KATA PENGANTAR ........................................................................................................................... v

I.7.4. Studi Pustaka .................................................................................................... 5

ABSTRAK .......................................................................................................................................... vi

I.7.5. Kajian Kualitatif dan Kuantitatif .......................................................................... 6

ABSTRACT ....................................................................................................................................... vii

I.8.

Sistematika Penulisan ................................................................................................... 6

DAFTAR ISI ..................................................................................................................................... viii DAFTAR TABEL ................................................................................................................................. x

BAB II. TINJAUAN UMUM .................................................................................................................. 7

DAFTAR GAMBAR/GRAFIK ............................................................................................................. xi

II.1. Kerangka Berfikir .......................................................................................................... 7 II.2. Landasan Teori ............................................................................................................. 7

BAB I. PENDAHULUAN ..................................................................................................................... 1 I.1.

I.2.

I.3.

II.2.1. Teori Interaksi Sosial ......................................................................................... 7

Latar Belakang Masalah ............................................................................................... 1

II.2.2. Teori Lingkup Wilayah ....................................................................................... 7

I.1.1. Latar Belakang Interaksi Sosial Antar Manusia .................................................. 1

II.2.3. Ruang Terbuka Hijau ......................................................................................... 8

I.1.2. Fasilitas dan Sarana untuk Interaksi Sosial........................................................ 1

II.2.4. Teori Komunikasi Pemasaran Terpadu IMC .................................................... 10

I.1.3. Ruang Terbuka Hijau Sebagai Aspek Penting dari Ruang Publik ...................... 1

II.2.5. Teori AISAS..................................................................................................... 11

I.1.4. Fasilitas Interaksi Sosial di Kota Semarang ....................................................... 1

II.2.6. Teori Analisis SWOT ....................................................................................... 11

I.1.5. Ruang Terbuka Hijau di Kota Semarang ............................................................ 2

II.2.7. Teori Komunikasi ............................................................................................. 12

I.1.6. Permasalahan Ruang Terbuka Hijau di Kota Semarang .................................... 2

II.2.8. Teori Corporate Social Responbility (CSR) ...................................................... 12

I.1.7. Perilaku Remaja Akhir ....................................................................................... 3

II.2.9. Teori Kampanye Sosial.................................................................................... 13

I.1.8. Kampanye Sosial untuk meningkatkan Pentingnya Ruang Terbuka Hijau ......... 3

II.2.10.Teori Periklanan ............................................................................................... 13

Identifikasi Masalah....................................................................................................... 4

II.2.11. Teori Elemen Komunikasi ................................................................................ 14

I.2.1. Idetifikasi Masalah Fisik ..................................................................................... 4

II.3. Kajian Pustaka ............................................................................................................ 15

I.2.2. Identifikasi Masalah Non-Fisik ........................................................................... 4

II.3.2. Ruang Publik Sebagai Media Interaksi ............................................................ 15

Pembatasan Masalah ................................................................................................... 4

II.3.3. Ruang Publik Dalam Sudut Pandang Ekologi.................................................... 15

I.3.1. Lingkup Teknis .................................................................................................. 4

II.3.4. Komunikasi Interpesonal pada Remaja ........................................................... 16

I.3.2. Lingkup Wilayah ................................................................................................ 4

II.3.5. Kampanye Dalam Merubah Sikap Khalayak .................................................... 16

I.3.3. Lingkup Target Sasaran..................................................................................... 4

II.4. Studi Komparasi ......................................................................................................... 16 II.4.1. Go

Trans

Semarang,

oleh

Firawati

(alumni

Universitas

Katolik

I.4.

Perumusan Masalah ..................................................................................................... 4

I.5.

Tujuan Penelitian .......................................................................................................... 4

Soegijapranata. Jurusan Desain Komunikasi Visual) ....................................... 16

I.6.

Manfaat Penelitian ........................................................................................................ 4

II.4.2. Branding Kota Tua, oleh Michael Kadarman (alumni President University) ....... 17

I.6.1. Bagi Masyarakat Kota ........................................................................................ 4

II.4.3. Perancangan Kampanye Sosial Pelestarian Taman Kota Di Jakarta, oleh

I.6.2. Bagi Pemerintah Kota ........................................................................................ 4

Muhammad Rifqi (alumni ISI Yogyakarta. Jurusan Desain Komunikasi

I.6.3. Bagi Mahasiswa ................................................................................................ 4

VIsual) ............................................................................................................. 17

I.7.

Metode Penelitian ......................................................................................................... 5 I.7.1. Wawancara........................................................................................................ 5 viii

BAB III. STRATEGI KOMUNIKASI ................................................................................................... 18

IV.3.1. Graphic Standart Manual ................................................................................. 41

III.1. Analisis......................................................................................................................... 18

IV.3.2. Media Utama ................................................................................................... 45

III.1.1. Data Objektif .................................................................................................... 18

IV.3.3.Media Pendukung ............................................................................................. 59

III.1.2. Analisa SWOT ................................................................................................. 28 III.1.3. Creative Brief ................................................................................................... 29

BAB V. KESIMPULAN DAN SARAN ................................................................................................ 68

III.1.4. Analisa 5W1H .................................................................................................. 30

V.1. Kesimpulan ................................................................................................................. 68

III.2. Target Sasaran ............................................................................................................ 31

V.2. Saran .......................................................................................................................... 68

III.2.1. Demografis ...................................................................................................... 31 DAFTAR PUSTAKA.......................................................................................................................... 69

III.2.2. Psikografis dan Behavioral .............................................................................. 31 III.3.Strategi Penyampaian Pesan Sosial ............................................................................. 31 III.4.Tema dan Judul Kampanye Sosial ................................................................................ 32 III.4.1. Tema Kampanye .............................................................................................. 32 III.4.2. Judul Kampanye............................................................................................... 32 III.4.3. Puncak acara ASIKNYA SEMARANG .............................................................. 33 III.5.Strategi Penyampaian IMC (AISAS) .............................................................................. 33 III.6.Tahapan Kampanye ...................................................................................................... 34 III.7.Strategi Media ............................................................................................................... 35 III.7.1. Objektif ............................................................................................................ 35 III.7.2. Pendekatan Media ........................................................................................... 35 III.8. Strategi Anggaran ........................................................................................................ 36 III.8.1. Tahapan persiapan launching teaser ............................................................... 36 III.8.2. Tahapan Launching Kampanye CitySpark ....................................................... 36 III.8.3. Tahapan Perkenalan dan Kognisi Kampanye CitySpark .................................. 36 III.8.4. Tahapan Building Interest, Search dan Action Kampanye CitySpark ............... 36 III.8.5. Total Anggaran ................................................................................................ 36

BAB IV. STRATEGI KREATIF .......................................................................................................... 37 IV.1. Konsep Visual .............................................................................................................. 37 IV.1.1. Warna .............................................................................................................. 37 IV.1.2. Tipografi .......................................................................................................... 37 IV.1.3. Elemen Desain ................................................................................................ 38 IV.1.4. Logo Kampanye ............................................................................................... 38 IV.1.4.4.Warna Logo ................................................................................................... 40 IV.2.Konsep Verbal .............................................................................................................. 40 IV.2.1. Konsep Dasar Kampanye ................................................................................ 40 IV.3.Visualisasi Desain ......................................................................................................... 41 ix

DAFTAR TABEL

Tabel 3.1. Tahapan AISAS ............................................................................................................ 33 Tabel 3.2. Tahapan Kampanye ..................................................................................................... 34 Tabel 3.3. Tahapan Persiapan Launching Teaser ......................................................................... 36 Tabel 3.4. Tahapan Launching Kampanye CitySpark .................................................................... 36 Tabel 3.5.Tahapan Perkenalan dan Kognisi Kampanye CitySpark ................................................ 36 Tabel 3.6. Tahapan Building Interest, Search dan Action Kampanye CitySpark ............................ 36 Tabel 3.7. Total Anggaran ............................................................................................................. 36

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DAFTAR GAMBAR/GRAFIK

Gambar 2.1. Kerangka berfikir ........................................................................................................ 7

Gambar 4.16. Aturan 1 logo ............................................................................................................... 42

Gambar 2.2. Kampanye Go Trans Semarang ............................................................................... 16


Gambar 2.3. Branding Kota Tua .................................................................................................... 17


Gambar 2.4. Perancangan kampanye sosial pelestarian Taman Kota di Jakarta .......................... 17

Gambar 4.19. Aturan 4 Logo .............................................................................................................. 42

Gambar 3. 1.Wawancara pengguna RTH ....................................................................................... 20

Gambar 4.20. Standarisasi logo ......................................................................................................... 43

Gambar 3.2. FGD ruang publik ....................................................................................................... 22

Gambar 4.21. Konsep layout ............................................................................................................. 43

Gambar 3.3. Gambar kuesioner FGD ............................................................................................ 24

Gambar 4.22. Ukuran Logo................................................................................................................ 43

Gambar 3.4. Gambar pertanyaan kuesioner .................................................................................. 25

Gambar 4.23. Layout surat City Sparks ............................................................................................. 43

Gambar 3.5. Diagram jawaban pertanyaan pertama....................................................................... 25

Gambar 4.24. Map City Sparks .......................................................................................................... 44

Gambar 3.6. Diagram jawaban pertanyaan kedua.......................................................................... 25

Gambar 4.25. Kartu nama City Sparks............................................................................................... 44

Gambar 3.7. Diagram jawaban pertanyaan ketiga.......................................................................... 26

Gambar 4.26. Maskot City Sparks ..................................................................................................... 44

Gambar 3.8. Diagram jawaban pertanyaan keempat...................................................................... 26

Gambar 4. 27. Poster attention .......................................................................................................... 45

Gambar 3.9. Diagram jawaban pertanyaan kelima.......................................................................... 26

Gambar 4.28. Poster interest afeksi ................................................................................................... 45

Gambar 3.10. Grafik jawaban pertanyaan keenam......................................................................... 26

Gambar 4.29. Poster interest kognisi I ............................................................................................... 46

Gambar 3.11. Grafik jawaban pertanyaan ketujuh.......................................................................... 27

Gambar 4.30. Poster interest kognisi II .............................................................................................. 46

Gambar 3.12. Diagram jawaban pertanyaan kedelapan................................................................ 27

Gambar 4.31. Wujud box sparks ........................................................................................................ 47

Gambar 3.13. Diagram jawaban pertanyaan kesembilan............................................................... 27

Gambar 4.32. Isi box sparks .............................................................................................................. 47

Gambar 3.14. Grafik jawaban pertanyaan kesepuluh..................................................................... 27

Gambar 4.33. Cover dan halaman pembuka buku ............................................................................. 48

Gambar 3.15. Gambar Grafik Pertanyaan kesebelas...................................................................... 28

Gambar 4.34. Halaman pop-up interaksi ............................................................................................ 48

Gambar 4.1. Warna primer ..........................................................................................................

37

Gambar 4.35. Halaman misi dan tujuan ............................................................................................. 49

Gambar 4.2. Warna dalam desain .......................................................................... .......................37

Gambar 4.36. Halaman sebelum isi buku .......................................................................................... 49

Gambar 4. 3. Typeface.................................................................................................................. 38

Gambar 4.37.Halaman kegiatan diskusi............................................................................................. 49

Gambar 4.4. Gaya desain ilustrasi ................................................................................................ 38

Gambar 4.38. Halaman kegiatan olahraga ......................................................................................... 49

Gambar 4.5. Logo kampanye City Sparks ..................................................................................... 38

Gambar 4.39. Halaman kegiatan bersosialisasi ................................................................................. 50

Gambar 4.6. Logogram ................................................................................................................. 38

Gambar 4.40. Halaman kegiatan RTH sebagai pariwisata ................................................................. 50

Gambar 4.7. Logogram elemen 1 .................................................................................................. 39

Gambar 4.41. Halaman kegiatan komunitas ...................................................................................... 50


Gambar 4.42. Halaman kegiatan penyaluran hobi ............................................................................. 50


Gambar 4.43. Halaman penutup ........................................................................................................ 51

Gambar 4.10. Logogram elemen 4 ................................................................................................ 39

Gambar 4.44. Seragam peta RTH Kota Semarang ............................................................................ 51

Gambar 4.11. Logotype kampanye City Sparks ............................................................................ 40

Gambar 4.45. Cover box avasparks ................................................................................................... 51

Gambar 4.12. Logo black and white .............................................................................................. 41

Gambar 4.46. Cover box avasparks ................................................................................................... 52

Gambar 4.13. Logo dalam grayscale ............................................................................................. 41

Gambar 4.47. Seragam panitia City Sparks ....................................................................................... 52

Gambar 4.14. Grid logo ................................................................................................................. 41

Gambar 4.48. Tapak event ................................................................................................................ 53

Gambar 4.15. Clear area logo ....................................................................................................... 41

Gambar 4.49. Denah event ................................................................................................................ 53 xi

Gambar 4. 50. Poster action.......................................................................................................... 53

Gambar 4.71. Instagram interest 5 ..................................................................................................... 61

Gambar 4.51. Baliho action ........................................................................................................... 54

Gambar 4.72. Instagram search 1 (challege 1) .................................................................................. 61

Gambar 4.52. Tiket event ASIKNYA SEMARANG......................................................................... 54

Gambar 4.73. Instagram search 2 (challenge 2) ................................................................................ 61

Gambar 4.53. Vertical banner event .............................................................................................. 55

Gambar 4.74. Instagram search 3 (launching booth) ......................................................................... 61

Gambar 4.54.Spanduk event......................................................................................................... 55

Gambar 4.75. Instagram lomba ide kreatif ......................................................................................... 61

Gambar 4.55. Entrance gate event................................................................................................ 55

Gambar 4.76. Instagram action 1 ....................................................................................................... 62

Gambar 4.56. Pengaplikasian entrance gate ................................................................................. 56

Gambar 4.77. Instagram action 2 ....................................................................................................... 62

Gambar 4.57. Pengaplikasian food festival ................................................................................... 56

Gambar 4.78. Opening aplikasi .......................................................................................................... 62

Gambar 4.58. Pengaplikasian community festival ......................................................................... 56

Gambar 4.79. Userinterface login app................................................................................................ 63

Gambar 4.59. Pengaplikasian photobooth..................................................................................... 57

Gambar 4.80. Userinterface fitur camera ........................................................................................... 63

Gambar 4.60. Pengaplikasian infographic and photobooth............................................................ 57

Gambar 4.81. Userinterface info app ................................................................................................. 63

Gambar 4.61. Pengaplikasian eksibisi event ................................................................................. 57

Gambar 4.82. Ambience ads interest 2 .............................................................................................. 64

Gambar 4.62. Backdrop event ....................................................................................................... 58

Gambar 4.83. Ambience ads search 1 ............................................................................................... 64

Gambar 4.63. Sign system event .................................................................................................. 58

Gambar 4.84. Ambience ads search 1 design.................................................................................... 64

Gambar 4.64. Instagram attention 1 .............................................................................................. 59

Gambar 4.85. Ambience ads search 2 ............................................................................................... 65


Gambar 4.86. Teaser City Sparks ...................................................................................................... 65


Gambar 4.87. Booth City Sparks........................................................................................................ 66

Gambar 4.67. Instagram interest 1 ................................................................................................ 60

Gambar 4.88. Web design City Sparks .............................................................................................. 66


Gambar 4.89. Design T-shirt .............................................................................................................. 67


Gambar 4.90. Design sticker .............................................................................................................. 67


Gambar 4.91. Design Pin ................................................................................................................... 67

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PERANCANGAN KAMPANYE SOSIAL MENGENAI PENTINGNYA RUANG PUBLIK BAGI MASYARAKAT KOTA SEMARANG

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