Delaulima and Company
Business Simulation 2015 Planning Report MB1101 Introduction to Business School of Business and Management Institut Teknologi Bandung
CONTENTS CONTENTS ............................................................................................................................................... 2 A.
Executive Summary ..................................................................................................................... 3
B.
Organization Stucture ................................................................................................................. 6
C.
Products ...................................................................................................................................... 8
D.
Preparation ............................................................................................................................... 10
E.
Execution................................................................................................................................... 13
F.
Issues & Challenges ................................................................................................................... 14
G.
Lesson Learned ......................................................................................................................... 16
H.
Appendix ................................................................................................................................... 21
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Executive Summary A. Name and NIM of the Members (19715103)
Rafi Firmansyah
(19715023)
Nadiya Novha Sary
(19715044)
Dita Anindya
(19715172)
Nabila Tsabitha
(19715022)
Garisya Diane Savitri
(19715036)
Monica Rosavina
(19715212)
Nabila Aulia
(19715275)
Irsyad Aulia
(19715138)
Annissa Karni Rachmadian
(19715057)
Hamid Fathi
(19715232)
Anisa Fathir
(19715113)
Ramdhani Kresna Wijaya
(19715137)
Muhammad Haekal
(19715128)
Izzuddin Natsir
(19715271)
Putri Nur Rachmawati
(19715152)
Affan Syafeeq Wijaya
(19715257)
Nadine Amanina
(19715122)
I Gusti Diah Ayu
(19715263)
Miftahul Ichsan
(19715233)
Gideon Sitorus
(19715169)
Renandra Admiraldi
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B. History of Company Delaulima&Co’s Profile Delaulima is derived from Hawaiian Language which means ‘De’ for our tutorial Class D and ‘Laulima’ means company in English and ‘perusahaan’ in Indonesia, so Delaulima&Co means Company from Tutorial Class D. With this name, we hope that our company will be on top in
this culinary business event.
C. Logo’s Meaning
The meaning of Delaulima’s logo is the same with our theme . As we know that our theme is the ocean. The blue color means the ocean and the anchor explained that Delaulima is down to earth, because the anchor always down to earth. Ngulitik’s Logo explained our main product, it describe that we sell the chicken skin but feel like in a beach. The blue color means the ocean and the orange color means the bravery.
D. Company’s Goals 1. 2. 3. 4. 5.
To be the leading company in the culinary Industry among the students of SBM 2018. Earning profit for minimum Rp. 2.000.000, and sold every product. Creates value and benefit the community through our own product. Learning more about Teamwork and Leadership Make new experiences about learning business.
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E. Delaulima&Co’s Profile
Focusing on the culinary industry.
Established in Bandung on October 21st 2015
Offers new innovation of foods and beverages.
Located in Taman Lansia.
Delaulima & Co is a corporation focusing on the culinary industry. Established in Bandung on October 21st 2015 we intend to offer new innovation of foods and beverages .
F.Type of Business Culinary We decide to make Snacks but can be heavy meal, because our product is chicken skin variant sauce with rice and potato, and also we are targeting middle to middle-high economic class consumen. We serve Chicken skin and drinks.
G.Products A. Ngulitik B. Mojito C. Sunset Delight Ice Tea
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Organization Structure of Delaulima & Co
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Job Description
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Products A. Food 1. Ngulitik A deep-fried chicken skin covered in batter topped with three different variant of sauces. Addition -
Rice Fries
Sauces - Original sauce - Sweet & Sour sauce - Chili Sauce
B. Beverages Mojito The Mojito is a classic Cuban highball cocktail, with the perfect combination of lime and mint it packs a tasty punch.
Sunset Delight Sunset delight is a drink made from orange & sugar plus ice that will make your day very fresh
Ice Tea That is a popular drink in Indonesia, It made from tea combined with ice. It is very fresh drink
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C. Values The value we want to propose through our product is that an ordinary/abandoned ingridients when processed correctly can transform into delicious and has economic value food
D. Expectations We expect our product especially Ngulitik could make people realized that ordinary thing can be precious if we creative and always innovated. We also expect that Ngulitik could be trendsetter food which made from chicken skin in Bandung and Indonesia.
E. Customer Feedback The majority of our consumer like our product. The most product that they like is Ngulitik & Mojito as beverage. They said that Ngulitik is different from other because it is first time in Bandung a product made from chicken skin serve with three variant sauces which each sauce have its characteristic. Although some consumer litte doubt to try our product before because it made from chicken skin that seldom to use be a meal but after they ate that they feel satisfied and some of them buy more product. They also said that our mojito although its fresh & delicious, it is not expensive ;therefore, many consumer especially students feel satisfied.
F. Improvement We use premium ingredients in order to get optimal taste and search more seasoning that could make it more delicious. Moreover, Always try what is the perfect method to cook that such as oil temperature, how long the cook, and many more.
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Preparation 4 weeks before execution days, Delalulima & CO did product research and development, and market research. First, we plan to try making some food from banana, chicken skin, mushroom, and potato. For beverage we try making mojito and one thousand islands (combination of milk, soda, and syrup). The problem is one thousand island cost too much because the ingredients should use top quality brand to get the taste we want. 3 days after first experiment, we held the second experiments. At this event we still try to make crispy chicken skin and fried potato. We eliminate mushroom and banana for some reasons, mushroom’s freshness cannot sustain for a long time, while banana we do not know how to add value to it, and it is hard to cook. Then we decide to produce only crispy chicken skin, potato, mojito, and ice tea. Operation
Preparation team initiate survey to many different market in bandung, they are Balubur market, Sederhana market, and Lotte mart. We conclude that ingredients price in balubur market is cheaper than lotte mart and more complete than sederhana market. But one problem is not yet solved, the chicken skin is hard to found. Most of chicken seller only serve a little amount of chicken skin every day and chicken skin freshness is very short, so we need to keep it in freezer. Two days before execution fortunately, we found a chicken meat shop at simpang dago market that sell big amount of chicken skin and with high quality. Beside the ingredients, preparation team also prepare the equipments for execution day, such as cooking equipment, tent, tables, chairs, and many more. We get cooking equipment and chairs from delaulima members in order to compress the budget. We rent tent from our friend in UNPAD. The problem we face is that we could not found stove until the 2 days before execution day. Fortunately, other company need a cool box so they switch their stove with our cool box. The day before the execution day all equipment moved and stored at one of delaulima member house (Ramdhani’s house). Two days before execution days we buy most of the ingredients except chicken skin, and vegetables. We take chicken skin at dawn so the condition will be fresh all day in execution day.
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Marketing As the Marketing team, we do a variety of activities that are important from the start to the H - 21 days until the execution days. The things we do include: Create an account official line Create an account Instagram Distribute flyers from start to school ( SMA 1 , SMA 2 , SMA 3 , SMA 5,SMA TarunaBakti, SMA Alfa Centauri) Endorse a famous people at instagram Make a promo and a 20% discount for buyers who upload photos to Instagram or other media Make games at online accounts , and for the winner to get a 20% discount along with free ice tea Create a video teaser for food products Sticking flyers around the area ITB ( in the Tunnel , madding Mektan buildings , building SAPPK )
Rundown:
7 November 2015: We made a social media account (Instagram and line) and post a coming soon picture 11 November 2015: On National Heroes Day we post a picture about National Heroes Day and we also use this momentum to promote our company. 12 November 2015: We post a picture about Fathers Day and keep reminding them about our company 13 November 2015: We did a photo shoot for our teaser video and picture at Galeri Apartemen Ciumbuleuit 2 swimming pool. 14 November 2015: We post the teaser video on Instagram and line. 15 November 2015: We introduced our top product which is NGULITIK! to social media 17 November 2015: We did an endorsement to some of people in Bandung, we also held a Games on our social media account to attract more customers and to help socializing our company. 19 November 2015: We went to several high schools to put a poster and giving out flyers 21 November 2015-22 November 2015: EXECUTION DAY!
HR/Communication As the HR, we do a variety of activities that are important from the start to the H - 21 days until the execution days. The things we do include:
Several meetings Reshuffle organization in order to optimalize of each member Brainstorming Gathering & motivation session Pray together session
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Execution A.Job assignment Kitchen Cook the chicken skin : Putri -
Cook the potatoes : Ramdhani Kresna
Smear the flour : Nadine and Diah
Adding rice and potatoes and -give sauce : Nadiya
Packaging : Monica R and Miftahul Ichsan
Take order and casheer : Nabitha
Beverages : Haekal and Affan
Restock
:
Marketing :
Renandra Admiraldi & Izzuddin Garisya Diane, Hamid Fathi, Annissa Karni, , Anisa Fathir, Nabila Aulia and Dita Anindya Rafi Firmansyah M.
Supervisor :
B. Flow Order
Nabitha take an order then tell others
Diah smear the flour to the Chicken Skin (20 second)
Putri cook the chicken skin, Adhan cook the potatoes then laying on a plate. (40 second)
Nadine smear wet flour enforced by Diah (20 Second)
Nadiya give the rice/potatoes (10 second)
chicken skin that has been covered with incorporated into the hot pan (20 detik)
Ichsan and Vina give the sauce and package the Ngulitik (10 second)
give to the lovely customer (Total = 120 140 second)
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C.Rundown
D.Explanation Rafi as supervisor he always briefing us before we opened the booth & always check the stocks .Ramdhani (COO) has already brief the operation team the night before on each team member’s task. There are slight differences in job assignment for execution day. Nadine, Gideon, and Diah will be in charge of cutting and smearing the chicken skin. Haekal and Affan Syafeeq will be in charge to make the beverages. Putri Nur and Ramdhani will be in charge of frying the chicken skin and fries. Nadiya Novha is in charge of adding the side dish and adding sauce. Monica and Miftahul Ichsan is in charge of packaging the final product. For re-stocking, the person in charge is Renandra and Izzuddin. After briefing the male members start to pack all equipment to Ichsan’s car. November 21st 2015. The kitchen members bought the chicken skin in Traditional market of Simpang Dago around 5 a.m. After that Nadine and Diah clean and cut it into mouth sized pieces at Ramdhani’s house, which located in Tubagus Ismail 6/22. At the same time the other Delaulima member (Ramdhani, Natsir, Rafi, Ichsan, and Adri) built the tent in Lansia Park in front of Relliance. At 6 a.m. half of the kitchen member went to the Delaulima’s booth and brought half of the chicken skin we wereMax second) going to use as Ngulitik. The other 2 members (Diah and Anisa Fathir) stayed in Ramdhani’s house to continue cut the rest of the chicken skin. At the booth, Putri, Nadine, and Gideon started to flour the chicken skin and fried it to make Ngulitik. Gideon also helped the kitchen member to cook the rice, so when the customer arrived we were already prepared to serve them. And then at around 7.15 we served our very first customer. The flow start from Nabila Tsabitha, who was in charge as our cashier. And then she told Monica 13
Rosavina which sauce and side dish that the customer’s order. After that she told the nearest kitchen member, Nadiya Novha which side dish that the customer wanted, it could be rice or fries. Then Nadine Amanina Puspitasari’s job is to flour and fried the chicken skin, she was helped by I Gusti Ayu Diah Widiarini. For frying the Ngulitik was done by Putri Nur. After the Ngulitik and the fries are cooked, we put it in a container. Then Nadiya Novha put some fries or rice in our pacakage then added Ngulitik on top. Nadiya also in-charge in pouring the sauce to the Ngulitik. After that the product was deliver to the customer by Nabila Tsabitha The flow was a bit different for making the beverages. The order was taken by Nabila Tsabitha. And then she told Haekal what the order is. After that Haekal split the order with Affan. When the order was done, it was again deliver to the customer by Nabila Tsabitha. During the cooking process, all marketing members led by Dea will continuously promote our product to the pedestrian in Taman Lansia. They scanned all across taman Lansia for potential customer, and relentlessly promoting our product. They make a game & show a dance in order to get attention from people around lansia. They will over our product directly to the costumers, and when they get the order, they contacted the kitchen via Line Messenger. Then the product will be cooked and delivered again directly to the costumer where ever they are. Whenever we are out of stock we told Rafi what is missing, then Izzuddin went to the nearest market to get the materials. The most crowded time was at 11 a.m. until 1 p.m. We closed our booth at 3 p.m. because our product already sold out at that time, we did not restock it since the raining was pouring very heavy at that time and there was no vendor that was selling chicken skin at the traditional market. After the first day, all equipment are packed and taken by Ichsan’s car to Ramdhani’s house. We left the heavy equipment such as tent, stove, table, etc. at the car to enable easier storing and preparation for the next day. We then cleaned all kitchen utensils until 11 p.m. after that, we put it in a box ready to be packed early morning. We did the same thing on November 22nd 2015. The differences is we have slightly different job distribution. Ichsan substituted Ramdhani as fryer, and Ramdhani as the person in charge for re-stocking. Closed until 5 p.m. since we stocked a lot more chicken skin at the second day. But the crowded time at the second day was not really shown because the customer did not come at the same time. They came in different times. So our booth was never empty, but also never really crowded since we learned from the first day to stock the chicken skin and not to make it only when customer order it. On the final day, after we closed our booth, all the equipment are packed again in Ichsan’s car and delivered to Ramdhani’s house. There, all of the equipment will be cleaned and separated. Again the person in charge of cleaning is Operation team. After all was clean, we all went home. 14
Issues & Challenges Marketing 1. The first issue we found on the first day was when we did a mobile selling, and introduce our product to a particular mother with her child, she said to her daughter that she shouldn’t buy our product because it is unhealthy. The way we solve this is to inform her more about our product, where we told her that we choose only the best skin , cleaned it further more, and took out the excess fat that was attached to the skin. 2. The second issue we found during the execution day was how to attract customer on Saturday when not many people were around. We solved this issue by walking and bringing our product all the way to the Gedung Sate, because we knew that there were an event at that time, and we want to make use out of it by attracting them to our booth. On that event a lot of tourists came, so we thought that if we introduce them with mojito which they are already familiar about would attract them to come, and that actually worked. 3. The third issue was how to make a twist out of a mere chicken skin, how to make people want to buy our product. We solved this issue by experimenting our product, trying to get the best out of it, and mix and match the chicken skin with various type of sauces. 4. The fourth issue was how to gain customer on the second day where there are lot of street vendors around us all who have been there for a long time and who already has a loyal customer. Because of the once-a-week market that happened at taman lansia, a lot of people came to visit the area and are our potential customer. So in order to introduce them to us, which is basically new to that place, we started yelling catchy lines and songs around the booth. We also had a mascot in order to attract the children. Operation During our Execution days we encounter numerous Issues and challenges. First, the most challenging issues is when it is raining. On the first day, fortunately it was raining when we were closing our booth. Unfortunately, during the second day, it rains heavily when there were still customers. Our challenge is to keep the kitchen away from the rain, and keeping the customers out of rain. To do so, we pull the kitchen in to the tent, and using umbrella to cover our customers. Second issue is when we are running out of stocks for the cooking materials. On the first day we were quite disorientated when the chicken skin didn’t arrive on time. It halted our production. For the next day we prepared much early and cut more chicken skin so we didn’t have to be confused by the stock. We also had problem during our first day for re-stocking other materials. Lots of our stock 15
was empty during mid-day of our first execution day. We miscalculated on how much we should bring for the first day. The solution is we make a small team consisting of Rafi, Izzuddin, Renandra, to buy the materials. They are responsible for buying the materials. Then we bought the materials in big amount. For the next day, we stock much more than the first day to avoid the problem we faced on the first day. There were also time when we running out of French fries and ice cube stocks. We were confused, because the French fries we order was from a vendor that are far away (outside Bandung), and when we want to buy for the next day he couldn’t delivered it for us. The same problem also happened with ice cube. When we were about to buy ice cube, the factory was closed. Fortunately, our friend from another company has links to buy those materials. We asked for the phone number and called them. After that, everything went normal again. Third, we have slight problem with equipment. Before the execution day we could not find any stove. We searched to our friends, and relatives for stove. One day, one friend from another company said that they have a stove, but they needed a cool-box. Since we have plenty of it, we decided to exchange. Unfortunately we notice the stove only had one burner, so we searched for other stove. We finally manage to find two more stove from a friend. Fourth, we also have problem with electricity. Since Reliance didn’t provide us with any electricity, we need to find back-up generator. We asked our friends if they know someone that had a generator. Then, Monica said she knew someone that has a generator. We rent the generator at Antapani. We basically never let any challenge held us. We have to work hard, stay as a team, and keep cool state of mind to overcome every challenges. Finance Finance team met many challenges both when planning the business and on the execution day. We realized that managing the money is not easy, but we think that we have passed those problems smoothly. Some of our problems are:
The capital given is not enough so we have to add the capital by collecting the money from the company’s member. Because of the limited capital, we also have to minimize all the expenses and the budgeting for each division. Control the budgeting for each division is not easy. When the real expense is not the same as the money allocated, we have to add the budget and it will increase overall cost. We solved this problem by told the other division to use the money effective and efficiently. The expenses in ‘the days’ is not like how we expected at the beginning. We didn’t expected that some products requested so much that we have to restock the raw materials many times. The person in charge to restock can not ask for money to Dita as the treasurer because the situation was really hectic and instead using the capital, they use their money first to buy things. We found this problem is quite challenging, but in the end of the day after we closed our booth they reported how much is their money being used and then we returned their money.
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Looking for customer’s changes became one of the problem on the execution day. Fortunately, there were some parking man who worked around Taman Lansia so we can exchange our money to get the small changes. Collect all the financial data and finishing the financial record. We haven’t experienced being a finance team before, so we met difficulties in planning the budget and create all the report materials like cash flow, BEP, income statement, etc. We read and follow the guide from the lecturers, asked the seniors, and also search for how the finance management should be. HR
Some members want to fill same position. to empowering people we need put right person and did resuffle if someone could not give their performance in a positition We have a plan several member as buyer for restock but in execution some of them can not do that because only student who are from Bandung that know the navigation to the market ;therefore, some people changed restock buyer position in execution day
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Lesson Learned Managing Diversity In business simulation we learn how to manage diversity for example to determine what is our product we are discussing, package many ideas be one combination Ideas that have uniqueness and each other like that. We also learn how to manage our emotional when each other have different argumentation about something.
Teamwork In business simulation we learn that big problem can solve easier if we unity and support each other. For example when we built the tent it was finished in 10 minutes by 6 persons it would be hard, need long time & be tired if finished by one person. Teamwork is important thing in every Delaulima’s activities
Leadership In business simulation we learn how to be a good leader. We should listen all members aspiration and we should use good communication in communicating with each order in order misunderstanding not happened. As a leader we have to know what all member feel and should make the situation comfortable for them. We also learn how to persuade member to be spirit as the result company’s target can be achieved. And the last one as a leader we have to make all team do their job stick to the plan
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Speak Up & Negotiation Skill In business simulation we learn how to communicate our idea. In this group everyone allowed to speak up their idea and devil’s advocay session make us brave say if we do not agree about something. We also learn how to negotiate with our partner for example when determine the rent cost of place we do negotiation as the result the cost can be reduce. Those are very precious for us in the future.
Organizer & Planner In business simulation we also how to make a plan, how to find solution if our plan have a problem, and how to oraganize all division in order to make everything effective & efficient
Creativity In business simulation sometimes when we get a problem we have to think out of the box to sove it for example we have a plan use box paper for our packaging but the cost is too high as the result we use bowl plastick with printed design paper which are cheaper but powerfull
Trust And the most important thing is trust. We can not do our teamwork,as leader we can not empowering people, and we can not get our target if we do not trust each other
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List of Partnership No. 1 2 3
Nama Nano’s Parent Putri’s Parent Natsir’s Parent
Explanation Inventory Inventory Inventory
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Member Profile “Business Simulation mengajarkan saya bagaimana memahami orang lain, bagaimana cara berkomunikasi dengan baik antara sesama dan bagaimana menyatukan berbagai perbedaan menjadi satu visi yang sama” Chief Executive Officer
Name : Rafi Firmansyah M. | Origin : Bandung Personality : Extrovert
“Simbis menyenangkan tapi
cape menguras tenaga apalagi D da nya tapi banyak pelajaran yang bisa diambil” Secretary
Name : Nadiya Novha | Origin : Bandung Personality : Extrovert
“Simbis adalah wahana yang
mengajak kita mengarungi liku-liku bisnis dari segala aspeknya. Sangat bermanfaat” Chief Operation Officer
Name : Ramdhani Kresna Wijaya | Origin : Malang Personality : Extrovert
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“Simbis memberi banyak
pengalaman dan pelajaran berharga yang akan berguna untuk masa depan” Chief Marketing Officer
Name : Garisya Diane | Origin : Jakarta Personality : Extrovert
“Simbis itu kayak lagi mainin game lemonade tycoon atau pizza frenzy tapi beneran. Lelah tapi seru banget!” Chief Finance Officer
Name : Nabila Tsabitha | Origin : Jakarta Personality : Introvert
“Start up yang baik dalam berbisnis. Banyak hal yang dapat saya dan teman-teman pelajari dari simbis. Work as a group, don’t individually” Head of Human Resources
Name : Renandra Admiraldi | Origin :Bandung Personality : Extrovert
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“Seru abis, cape tapi capnya menghasilkan sesuatu yang setara pembelajaran, relasi, dan pengalaman.”
Head of Documentation
Name : Gideon Mula Gabe Sitorus | Origin :Bandung Personality : Extrovert
“Pas persiapan simbis cape sekali tapi senang karna akhirnya jadi lebih kenal sama teman” Head of Design Division
Name : Monica Rosavina | Origin :Bandung Personality : Extrovert
“Simbis itu ngasih banyak pengalaman berharga yang rasa capenya gabisa dibandingin sama cape lari keliling sabuga 6 puteran” Design Division
Name : Nabila Aulia | Origin :Bandung 23 Personality : Extrovert
“Simbis itu pengalaman yg unik, tapi hal itu tidak dirasakan secara maksimal karena sakit saat execution day” Design Division
Name : Irsyad Aulia | Origin :Bandung Personality : Introvert
“Cape, Kedinginan, kepanasan, kehujanan, kesel pokoknya Cuma ada di simulasi bisnis” Sales Division
Name : Annissa Karni | Origin :Bandung Personality : Extrovert
“Simbis itu seperti menjalin hubungan bagaimana kita harus menata kehidupan bersama dia secara baik jika kita tidak mengurusnya dengan baik pasti hubungan itu akan hancur” Sales Division
Name : Hamid Fathi | Origin :Depok Personality : Extrovert
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“Simbis menyatukan yang berbeda-beda menjadi satu, satu tujuan, mensukseskan Delaulima&Co” Sales Division
Name : Anisa Fathir | Origin :Bekasi Personality : Extrovert
“Simbis asik banget seru
banyak belajar dangan mengetahui hal baru” Accounting
Name : Dita Anindya | Origin :Surabaya Personality : Extrovert
“Simbis melelahkan tapi banyak pengalaman yang didapat. Belajar mengelola bisnis sama temen sekelompok. Lebih akrab satu sama lain” Operation Division
Name : I Gusti Diah | Origin :Bali Personality : Extrovert 25
“Dari simbis banyak banget pengalamanpngalaman baru yg bisa diambil, emang bikin cape tapi seru” Operation Division
Name : Putri N. Rachmawati | Origin :Bandung Personality : Extrovert
“Simbis menjadi pengalaman yang sangat berhargatentang berbisnis langsung di lapangan” Operation Division
Name : Izzuddin Natsir | Origin :Bandung Personality : Extrovert
“Simbis bikin capek tapi pengalaman yang didapat gak bisa dipelajari di kelas” Operation Division
Name : Nadine Amanina| Origin :Malang Personality : Extrovert
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“Simbis menjadi sebuah experience dalam langkah kita menuju dunia bisnis yang sesungguhnya. Mengenal karakter satu sama lain serta membangun relasi guna menggapai suatu tujuan. Seru dan bermanfaat!” Operation Division
Name : Affan Syafiq Wijaya | Origin :Jakarta Personality : Introvert
“Simbis asik banget mau lagi dong simbis walaupun cape tari seru dan waw!” Operation Division
Name : Muhammad Haekkal | Origin :Jakarta Personality : Extrovert
“Simbis Cuma belajar sedikit tentang bisnis, banyak tentang kebersamaan” Operation Division
Name : Miftahul Ichsan | Origin :Jakarta Personality : Extrovert
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Promotional Materials & Caption of Social Media Activities
1. COMING SOON� This November Delaulima&co. proudly presents: NGULITIK! Get ready for the tickling sensation that will shake your taste buds at: 21-22 November 2015 @ Relliance, near Taman Lansia (PasarCisangkuy) Keep updated with us for our latest info and special promo! Ig: @ngulitik Line: @zli2075v
Be prepared chickas for our product release!
2. 10 November? SelamathariPahlawansemuanya! Janganlupaakanjasa-jasamereka yang sudahberjuanguntukkitayaa!! Janganlupajugauntukdatangke booth kami tanggal 21-22 November 2015, danikutiterus updates dari kami karenaakanada promo spesialbagi kalian yang beruntung Warm hug, Ngulitik�
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3. ⚡ GAME TIME⚡ Selamatmalamsemuanya‼ Malamini, kami akanmembuatsuatupermainan yang sangatmenarikuntuk kalian semua! Dapatkan promo spesialdari kami denganmenjawabpertanyaandiatas Caranyagampangaja: 1. Follow instagram kami @ngulitikdan tag 2 temenkamu 2. Addofficialaccountnya 3. Ketikjawabandankirimke line official kami, selamatmenjawab and HAVE FUN�� Salam Hangat, Ngulitik��
4. Bosen? Jomblo? Galau? Pacarmarahgara-garadikacangin? ulitikinaja‼� "Ngulitik" by Delaulima&Co; � Taman Lansia, depan Reliance 21-22 ovember 2015 ⏰ 07.00 - 17.00 5. TODAY!!☀ Delaulima&Co. Proudly Present: "NGULITIK" SensasiKulitAyam yang Menggelitik Dipadukandengan 3 sausspesial❤ Minumsuasanapantai? Kami jugapunya! Mojito yang menyegarkanhari-harimu Sunset delight yang mengubahperasaanmu
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dan Ice Tea yang bikinkamutambahmanis� DatangdanRasakan di; Taman Lansia, depan Reliance (PasarCisangkuy) SabtudanMinggu 21-22 November 2015 07.00 - 17.00 Kami tungguya! Ada games dan promo menarik di booth kami loh! Salam Hangat, Ngulitik�� 6. Our satisfied customer! � Buleajadateng masa kalian nggak? . Datengyaaake booth kita di Taman Lansiadepan Reliance. Ayoosebelumkehabisan! #siaptergelitik
7. haibuat kalian yang penasaransama NGULITIK! tapibingungdimanasihlokasikita.. INI DIA PETUNJUK JALAN BUAT KAMU! selamatberpetualang! #siaptergelitik ? ��
8. Ininihjodohnya NGULITIK! Segerbangetbikinlebihtergelitik!! 10k only! yuk mampirditunggsampai jam 5 guys���
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ENDORSEMENT AND PROMOTION FROM INSTAGRAM USERS
1. Name : VegiSepfrianiAgripratama Username IG : @Vegispfriani Followers IG : 1510
2. Name : Citra Aulia Username IG : @citraauliash Followers IG : 2622
3. Name : Aretha Auzia Username IG : @arethaauzia Followers IG : 1277
4. Name : FaradillaAdwina Username IG : @f.adwina Followers IG : 355
5. Name : AvininditaNura Lestari Username IG : @vinlestie Followers IG : 2176
31
6. Name : DevianaWulandari Username IG : @devianawul Followers IG : 1174
7. Name : ReiginaAlamanda Username IG : @ginareigina Followers IG : 1360
8. Name : AnandaAnnisa Username IG : @anandanns Followers IG : 1212
9. Name : Giyanti Username IG : @giyanindah Followers IG : 1640
10. Name : Nadianti Maya Safira Username IG : @nadiantimayas Followers IG : 306
32
Booth Layout
33
Income Statement & Cash Flow DELAULIMA&CO Income Statement
Revene Revenue Day-1
IDR2,624,500.00
Revenue Day-2
IDR3,783,000.00
Total Revenue
IDR6,407,500.00
Cost of Goods Sold Ngulitik
IDR441,360
Sauce
IDR158,190
Rice and Fries
IDR380,000
Mojito
IDR264,350
Sunset Delight
IDR85,190
Ice tea
IDR16,000
Others
IDR400,200
Packaging
Total COGS Gross Profit
IDR741,500
IDR2,486,790.00 IDR3,920,710.00
Operating expenses Marketing expenses
34
Flyers, Decoration, Banner
IDR144,800.00
Operation expenses Tools and Equipment
IDR233,800.00
Rent Cost Place
IDR150,000.00
Finance Nota, Kuitansi
IDR11,500.00
Total operating expenses
IDR540,100.00
Non-operating expenses Unexpected Costs
IDR73,110.00
Total non-operating expenses
Net Profit
IDR73,110.00
IDR
3,307,500.00
35
1. Revenue Product
Unit Sold
Price/Unit
Revenue
Ngulitik
124
IDR12,000.00
IDR1,488,000.00
Mojito
105
IDR8,000.00
IDR840,000.00
Sunset Delight
31
IDR6,500.00
IDR201,500.00
Ice Tea
19
IDR5,000.00
IDR95,000.00
Total Revenue Day-1
IDR2,624,500
Product
Unit Sold
Price/Unit
Revenue
Ngulitik
184
IDR14,000.00
IDR2,576,000.00
Mojito
106
IDR10,000.00
IDR1,060,000.00
Sunset Delight
21
IDR7,000.00
IDR147,000.00
Ice Tea
0
IDR5,000.00
IDR-
Total Revenue Day-2
IDR3,783,000
TOTAL REVENUE = REVENUE DAY 1 + REVENUE DAY 2 =
2,624,500 + 3,783,000 = IDR6,407,500
36
2. Final Budgeting
Operation (Raw Materials) Ngulitik
No.
Description
Quantity
Price/Quant
Total
ity
Price
Source
IDR180,0 Pasar 1 Kulit Ayam
9 kg
IDR20,000
00 Simpang
IDR51,00 2 Kulit Ayam
3 kg
IDR17,000
Tepung 3 Bumbu Sasa
IDR35,00 14 bks
IDR2,500
Tepung 4 Bumbu Sasa
0 Baltos
0 Baltos
IDR83,86 Super Indo 14 bks
IDR5,990
0 Dago
1 btl
IDR5,100
IDR5,100 Borma Dago
Baking 5 powder
Tepung beras 6 rose brand
IDR44,40 6 bks
IDR7,400
Tepung
IDR29,00
7 bumbu sasa
5 bks
8
1 bks
Tepung beras
0 Borma Dago
IDR5,800
0 Borma Dago Pasar Suci
37
rose brand
IDR13,000
IDR13,00 0
IDR441,3 TOTAL
60
Sauce
No.
Description
Quantity
Price/Quant
Total
ity
Price
Source Pasar
1 Kecap Inggris
1 btl
IDR7,590
IDR7,590 Simpang
siun 2 Bawang Putih
1 g
Pasar IDR7,000
IDR7,000 Simpang Pasar
3 Cabai Rawit
1 ons
IDR5,000
IDR5,000 Simpang Pasar
4 Jahe
1 btg
IDR3,000
IDR3,000 Simpang Pasar
5 Daun Jeruk
1 bks
IDR2,000
IDR2,000 Simpang
6 Royco
1 bks
IDR3,100
IDR3,100 Borma Dago
7 Garam
1 bks
IDR2,500
IDR2,500 Borma Dago
IDR60,00 8 Saus Tomat
4 btl
9 Saus Sambal
4 btl
IDR15,000
0 Baltos Baltos 38
IDR17,000
IDR68,00 0
IDR158,19 TOTAL
0
Rice and Fries
No.
Description
Quantity
Price/Quant
Total
ity
Price
Source
IDR150,0 Pasar 1 Beras
15 kg
IDR10,000
00 Simpang
IDR20,00 2 Beras
2 kg
IDR10,000
0 Pasar Suci
IDR90,00 3 Kentang
5 kg
IDR18,000
0 Wafi
IDR120,0 Supplier 4 Kentang
5 kg
IDR24,000
00 Kentang
IDR380,0 TOTAL
00
Mojito No.
Description
Quantity
Price/Quant
Total
Source
39
ity
Price
IDR26,25 Setiabudhi 1 Daun Mint
7 ikat
IDR3,750
0 Supermarket
IDR42,50 Toserba 2 Daun Mint
10 ikat
IDR4,250
0 Yogya
IDR30,00 Alfamart 3 Sprite
3 btl
IDR10,000
0 Supratman
IDR79,60 Toserba 4 Sprite
8 btl
IDR9,950
0 Yogya
IDR21,00 5 Sprite
2 btl
IDR10,500
0 Borma Dago
IDR30,00 6 Sprite
2 btl
IDR15,000
0 Circle K
IDR20,00 Pasar 7 Jeruk Nipis
1 kg
IDR20,000
0 Sederhana
IDR15,00 Pasar 8 Jeruk Nipis
0.5 kg
IDR30,000
0 Simpang
10 TOTAL
IDR264,3
40
50 Sunset Delight
No.
Description
Quantity
Price/Quant
Total
ity
Price
Source
IDR51,50 1 Nutri Sari
1 pck
IDR51,500
0 Borma Dago
IDR33,69 Super Indo 2 Nutri Sari
1 pck
IDR33,690
0 Dago
IDR85,19 TOTAL
0
Ice Tea
No.
Description
Quantity
Price/Quant
Total
ity
Price
Source
IDR16,00 1 The tong tji
1 pck
IDR16,000
0 Borma Dago
IDR16,00 TOTAL
0
Others
No.
Description
Quantity
Price/Quant
Total
ity
Price
Source 41
IDR16,00 1 Aqua
1 gln
IDR16,000
0 Baraya
IDR15,00 2 Aqua
1 gln
IDR15,000
0 Tk. Amin
IDR36,00 Pasar 2 Gula Jelly
2 kg
IDR18,000
0 Sederhana Pasar
3 Gula Jelly
1 bks
IDR11,700
IDR11,700 Simpang
IDR23,80 Pasar 4 Gula Jelly
1 bks
IDR23,800
0 Simpang
IDR13,80 5 Gulaku
1 kg
IDR13,800
0 Borma Dago
IDR70,00 6 Ice Cube
2 pck
IDR35,000
0 Wafi
IDR30,00 7 Ice cube
2 pck
IDR15,000
0 Supplier Es
Tropical Minyak 8 Goreng
jerig 3 en
TOTAL
IDR183,9 IDR61,300
00 Borma Dago
IDR400,2 42
00 Packaging
No.
Description
Quantity
Price/Quant
Total
ity
Price
Source
IDR30,00 1 Gelas
3 pck
IDR10,000
0 Baltos
IDR40,00 2 Gelas
4 pck
IDR10,000
0 Baltos
IDR112,00 Bandung 3 Label
28 lbr
IDR4,000
40 4 Mangkok
0 pcs
0 Printing
IDR400,0 IDR1,000
00 Baltos
IDR51,00 5 Sedotan
3 pck
IDR17,000
0 Baltos
IDR17,00 6 Sendok
2 pck
IDR8,500
0 Baltos
IDR48,00 7 Sendok
8 pck
IDR6,000
0 Baltos
IDR37,50 Bandung 8 Sticker
5 lbr
IDR7,500
0 Printing
43
9 Isolasi
2 pcs
IDR3,000
IDR6,000 Warung
IDR741,5 TOTAL
00
Operation
No.
Description
Quantity
Price/Quanti
Total
ty
Price
Source
IDR50,0 Septiar D. 1 Tenda
1
IDR50,000
00 Putra
IDR40,0 2 Gas
2
IDR20,000
00 Tk. Bahagia
IDR22,00 3 Plastik
2
IDR11,000
1.3
IDR10,00 SPBU
4 Bensin
5
IDR7,400
5 Sarung tangan
1
IDR6,800
Sarung 6 Tangan
0 Baltos
0 Pertamina
IDR6,800 Borma Dago
IDR5,00 Pasar 1
IDR5,000
0 Simpang
44
IDR100,0 Ihsan dan 7 Transport
2
IDR50,000
8 Celemek
4
IDR-
IDR- Inventory
9 Perasan jeruk
1
IDR-
IDR- Borma Dago
10 Kompor
2
IDR-
IDR- Inventory
11 Wajan
3
IDR-
IDR- Inventory
12 Pisau
3
IDR-
IDR- Inventory
13 Talenan
2
IDR-
IDR- Inventory
14 Plastic sealer
1
IDR-
IDR- Inventory
15 Genset
1
IDR-
IDR- Inventory
16 Meja
3
IDR-
IDR- Inventory
17 Taplak meja
2
IDR-
IDR- Inventory
18 Saringan
1
IDR-
IDR- Inventory
12
IDR-
IDR- Inventory
3
IDR-
IDR-
19 kursi 20 Magic Jar
00 Adri
IDR233,8 TOTAL
00
Rent Place
No.
Description 1
Rent Place
Quantity
Price/Quan
Total
tity
Price
Source
2
45
(Reliance)
IDR75,000
IDR150,0 00
IDR150,0 TOTAL
00
Marketing and Decoration
No.
Description
Quantity
Price/Quan
Total
tity
Price
Source
IDR12,00 Bandung 1 Flyers
3
IDR4,000
0 Printing
IDR12,80 Indomaret 2 Lem UHU
1
IDR12,800
3 Kapur Warna
1
IDR7,000
IDR7,000 Baltos
4 B. Kasur
1
IDR6,000
IDR6,000 Baltos
IDR24,00
IDR24,00
5 Impraboard
1
0
0 Aceh
0 Baltos Montek
IDR60,00 6 X Banner
1
0
IDR60,00 Media 0 Mandiri Montek Media
7 Menu
8
IDR1,000
IDR8,000 Mandiri 46
Montek IDR15,00 Media 8 Bendera Hiasan
1
IDR15,000
0 Mandiri
IDR144,8 TOTAL
00
Finance
No.
Description
Quantity
Price/Quan
Total
tity
Price Fotocopy
1 Nota
3
IDR3,000
IDR9,000 DU Fotocopy
2 Kuitansi
1
IDR2,500
TOTAL
IDR2,500 DU
IDR11,500
Final Budgeting No
Description
1 COGS
Total
IDR2,486,790
2 Operation
IDR233,800
3 Rent Place
IDR150,000
47
4 Marketing and Decoration
IDR144,800
5 Finance
IDR11,500
6 Unexpected expense
IDR73,110
TOTAL EXPENSES
IDR3,100,000
3. Cash Flow Statement
No
Description
Debet
Credit
Saldo Debet
IDR700,00
IDR700,0
0
00
IDR2,400,0
IDR3,100,
00
000
1
Capital Collected
2
Capital Borrowed
3
Rent Cost
4
COGS
5
Package
6
Finance
IDR11,500
Operation and
IDR233,8
IDR230,91
00
0
7 8
Equipment Marketing and
Revenue Day 1
10
Revenue Day 2
IDR2,950,
0
000
IDR1,732,
IDR1,217,7
290
10
IDR741,50
IDR476,21
0
0
IDR144,80
Décor
9
IDR150,00
0
Credit
IDR464,71 0
IDR86,110
IDR2,624,5
IDR2,710,
00
610
IDR3,783,0
IDR6,493,
00
610
48
4. Cash Flow Journal
Date 10-Nov-15
Description Collective Money
Debet
Credit
Credit
Note
IDR700,0
Capital
00
00
Collected
IDR50,00
IDR650,0
0
00
Tent
13-Nov-15
Cash
15-Nov-15
Place
18-Nov-15
Mangkuk
18-Nov-15
Gelas cup
18-Nov-15
Sedotan
18-Nov-15
Sticker
18-Nov-15
Label
19-Nov-15
Sarung tangan
19-Nov-15
Flyers
19-Nov-15
Benang kasur
IDR6,000
Tepung bumbu sasa
Debet
IDR700,0
12-Nov-15
19-Nov-15
Balance
Tools
IDR2,400
IDR3,050
Capital
,000
,000
Borrowed
IDR150,0
IDR2,900
00
,000
IDR400,0
IDR2,500
00
,000
IDR30,00
IDR2,470,
0
000
IDR17,00
IDR2,453,
0
000
IDR37,50
IDR2,415,
0
500
IDR112,00
IDR2,303
0
,500
IDR6,800
IDR2,296, 700
Rent cost Package Package Package Package Package Equipment
IDR12,00
IDR2,284,
Marketing &
0
700
Decor
IDR2,278,
Marketing &
700
Decor
IDR53,91
IDR2,224,
Raw
0
790
Materials
IDR13,80
IDR2,210,
Raw
0
990
Materials
IDR61,30
IDR2,149,
Raw
0
690
Materials
19-Nov-15
Gulaku
19-Nov-15
Minyak goreng
19-Nov-15
Royco
IDR3,100
19-Nov-15
Baking powder
IDR5,100
19-Nov-15
Sprite
19-Nov-15
Garam
IDR2,500
Tepung beras
IDR44,40
IDR2,073,
Raw
0
590
Materials
IDR29,00
IDR2,044
Raw
19-Nov-15 19-Nov-15
rose brand Tepung
IDR2,146,
Raw
590
Materials
IDR2,141,
Raw
490
Materials
IDR21,00
IDR2,120,
Raw
0
490
Materials
IDR2,117,
Raw
990
Materials
49
bumbu sasa 19-Nov-15
The tong tji
19-Nov-15
Nutri Sari
19-Nov-15
Minyak goreng
20-Nov15 20-Nov15 20-Nov15 20-Nov15 20-Nov15 20-Nov15 20-Nov15 20-Nov15 20-Nov15 20-Nov15 20-Nov15 20-Nov15 20-Nov15 20-Nov15 20-Nov15 20-Nov15 20-Nov15 20-Nov15 20-Nov15 20-Nov-
0
,590
IDR16,00
IDR2,028
Raw
0
,590
Materials
IDR51,50
IDR1,977,
Raw
0
090
Materials
IDR61,30
IDR1,915,
Raw
0
790
Materials
Sarung tangan
IDR5,000
Nota
IDR9,000
Kuitansi
IDR2,500
Impraboard Kapur Warna X Banner
IDR1,910, 790 IDR1,901, 790 IDR1,899, 290
Materials
Equipment Finance Finance
IDR24,00
IDR1,875,
Marketing &
0
290
Decor
IDR1,868,
Marketing &
290
Decor
IDR60,00
IDR1,808,
Marketing &
0
290
Décor
IDR1,800,
Marketing &
290
Décor
IDR7,000
Print Menu
IDR8,000
Bendera
IDR15,00
IDR1,785,
Marketing &
0
290
Décor
IDR48,00
IDR1,737,
0
290
Hiasan Sendok Isolasi Saus tomat Saus Sambal Aqua Kentang Shoestring Jeruk nipis Daun Mint Beras
IDR6,000
IDR1,731, 290
Package Package
IDR60,00
IDR1,671,
Raw
0
290
Materials
IDR68,00
IDR1,603,
Raw
0
290
Materials
IDR16,00
IDR1,587,
Raw
0
290
Materials
IDR120,0
IDR1,467,
Raw
00
290
Materials
IDR15,00
IDR1,452,
Raw
0
290
Materials
IDR1,444,
Raw
790
Materials
IDR50,00
IDR1,394,
Raw
0
790
Materials
IDR7,500
Bawang Putih
IDR7,000
Cabai Rawit
IDR5,000
Jahe
IDR3,000
IDR1,387,
Raw
790
Materials
IDR1,382,
Raw
790
Materials
IDR1,379,
Raw
50
15 20-Nov15 20-Nov15 20-Nov15 20-Nov15 20-Nov15
790 Daun Jeruk
IDR2,000
Kecap Inggris
IDR7,590
Gula Jelly Plastik Gas
21-Nov-15
Lem UHU
21-Nov-15
Sendok
21-Nov-15
Gelas cup
21-Nov-15
Sedotan
21-Nov-15
Kulit ayam
21-Nov-15
Ice cube
21-Nov-15
Tepung beras rose brand
IDR1,312,
0
200
IDR40,00
IDR1,272,
0
200
IDR12,80
IDR1,259,
Marketing &
0
400
Decor
IDR17,00
IDR1,242,
0
400
IDR40,00
IDR1,202,
0
400
IDR34,00
IDR1,168,
0
400
IDR120,0
IDR1,048,
Raw
00
400
Materials
IDR30,00
IDR1,018,
Raw
0
400
Materials
IDR13,00
IDR1,005,
0
400
IDR30,00
IDR975,4
0
00
IDR79,60
IDR895,8
0
00
IDR29,75
IDR866,0
0
50
Gula Jelly
IDR11,700
21-Nov-15
Daun Mint
IDR18,750
21-Nov-15
Beras
21-Nov-15
Gula Jelly
22-Nov15 22-Nov-
Transport Transport
Materials
IDR22,00
21-Nov-15
premium
200
Raw
Daun Mint
Bensin
Raw
Materials
21-Nov-15
15
IDR1,370,
200
Sprite
22-Nov-
Materials
IDR1,334,
21-Nov-15
1
Raw
790
0
Sprite
Revenue Day
IDR1,377,
IDR36,00
21-Nov-15
21-Nov-15
Materials
IDR854,3 50 IDR835,6 00
IDR20,00
IDR815,6
0
00
IDR23,80
IDR791,80
0
0
IDR2,624
IDR3,416,
,500
300 IDR10,00
IDR3,406
0
,300
IDR50,00
IDR3,356,
0
300
IDR50,00
IDR3,306
Tools Tools
Package Package Package
Restock Restock Restock Restock Restock Restock Restock Restock Revenue Operation Operation Operation
51
15 22-Nov15 22-Nov15 22-Nov15 22-Nov15 22-Nov15 22-Nov15 22-Nov15 22-Nov15 22-Nov15 22-Nov15 22-Nov15 22-Nov15 22-Nov15 22-Nov15 22-Nov15
0
,300
IDR60,00
IDR3,246,
Raw
0
300
Materials
IDR15,00
IDR3,231,
Raw
0
300
Materials
IDR33,69
IDR3,197,
0
610
IDR29,95
IDR3,167,
0
660
IDR25,00
IDR3,142,
0
660
IDR30,00
IDR3,112,
0
660
IDR61,30
IDR3,051,
0
360
IDR100,0
IDR2,951,
00
360
IDR51,00
IDR2,900
0
,360
IDR90,00
IDR2,810,
0
360
IDR70,00
IDR2,740,
0
360
IDR10,00
IDR2,730,
bumbu sasa
0
360
Daun Mint
IDR12,750
Kulit ayam Aqua Nutri Sari Tepung bumbu sasa Tepung bumbu sasa Sprite Minyak goreng Beras Kulit ayam Kentang goreng Ice cube Tepung
Jeruk Nipis Revenue Day 2
IDR2,717, 610
IDR20,00
IDR2,697,
0
610
IDR3,783,
IDR6,480
000
,610
Restock Restock Restock Restock Restock Restock Restock Restock Restock Restock Restock Restock Revenue
52
Financial Transaction Record a. 12 – 19 November 2015
53
a. 20 November 2015
54
a. 21 November 2015
55
b. 22 November 2015
56
57
58
59
1
60
61
62
Link Video
https://www.youtube.com/watch?v=UAWcOwOxnFg&feature=yout u.be
63
