51
DAFTAR PUSTAKA
Asri, M. 1986.Manajemen Pemasaran. Jakarta : Erlangga. Assael, H. 1984.Marketing Management. Jakarta : Salemba Empat. Assauri, S. 1990.Manajemen Pemasaran. Jakarta : Erlangga. Djarwanto P.S., dan Pangestu Subagyo.1993.Statistik Induktif. Yogyakarta : BPFE. Howkins, J. 1989. Marketing Management. Jakarta : Erlangga. Indriantoro, N dan Bambang S. 2002. Metodologi Penelitian Bisnis. Jakarta : Erlangga. Karen A. B. 1989. The Rising Importance of POP in Marketing Mix. Kasali, R. 1992. Manajemen Pemasaran dalam Implementasinya. Jakarta : Gramedia. Kotler, P. 2000. Marketing Management, The Millenium Edition. Jakarta : Prenhallindo. Refrina, D. 2007. Dampak POP Advertising Terhadap Perilaku Konsumen Dalam Pengambilan Keputusan Pembelian. Singarimbun, M dan Sofyan E. 2002. Metode Penelitian Survey, Edisi Revisi. Jakarta : LP3ES. Sugiyono. 2008. Metode Penelitian Bisnis. Bandung : Alfabeta. Hardjanti, T.C. 2009. Statistik Parametrik & Statistik Nonparametrik : SebuahPendekatan Komprehensif Disertai Aplikasi dan Penjelasan Program SPSS. Semarang : Universitas Katolik Soegijapranata.
KUESIONER PENELITIAN Bapak/Ibu/Sdr/Sdri konsumen minuman suplemen Hemaviton yang terhormat, saya mohon kesediaan Bapak/Ibu/Sdr/Sdri untuk mengisi kuesioner penelitian ini. Saya mengharapkan bantuan dari anda sekalian untuk menjawab kuesioner penelitian ini. Jawaban anda akan sangat membantu saya dalam menyelesaikan skripsi saya yang berjudul: “Pengaruh Point of Purchase (POP)terhadap keputusan pembelian konsumen pada produk Hemaviton”. Sebelumnya saya mengucapkan banyak terima kasih atas bantuan dan kerja samanya.
IDENTITAS RESPONDEN 1. Nama : 2. Umur : a. ≤ 25 tahun b. 25,1 - 40 tahun c. 40,1 - 55 tahun d. > 55 tahun 3. Jenis kelamin : a. Laki - laki b. Perempuan 4. Pekerjaan : a. Wiraswasta b. Pegawai/Karyawan c. PNS (Pegawai Negeri Sipil) d. Lain - lain ............
5. Tingkat Pendidikan : a. SD b. SMP c. SMA d. Kejuruan e. Perguruan tinggi f.
Lain – lain
6. Penghasilan per bulan a. ≤ Rp.1.000.000 b. Rp.1.000.001 - Rp.2.000.000 c. Rp.2.000.001 - Rp.3.000.000 d. Rp.3.000.001 - Rp.4.000.000 e. Rp.4.000.001 - Rp.5.000.000 f.
> Rp.5.000.000
PERTANYAAN Berikan pendapat anda terhadap pernyataan - pernyataan berikut, dengan cara memberikan tanda (V) pada setiap pertanyaan di bawah ini : Keterangan : SS : Sangat Setuju S : Setuju N : Netral TS : Tidak Setuju STS : Sangat Tidak Setuju
No 1. 2. 3. 4. 5. 6.
7. 8.
9. 10. 11. 12. 13. 14.
Pertanyaan Display: Tata Letak: Penataan produk minuman suplemen Hemaviton Jreng di pasar swalayan dalam rak tersusun rapi Penataan produk minuman suplemen Hemaviton Jreng di pasar swalayan dalam rak mudah dilihat Penataan produk minuman suplemen Hemaviton Jreng di pasar swalayan menarik untuk dibeli Penataan produk minuman suplemen Hemaviton Jreng di pasar swalayan menarik perhatian saya Penataan produk minuman suplemen Hemaviton Jreng di pasar swalayan menimbulkan dorongan untuk membeli Penataan produk minuman suplemen Hemaviton Jreng di pasar swalayan mempermudah saya untuk mengingat produk Lokasi: Penempatan produk minuman suplemen Hemaviton Jreng di supermarket strategis (dekat lalu lalang) Penempatan produk minuman suplemen Hemaviton Jreng di supermarket berada di tengah – tengah sehingga mudah menarik perhatian pengunjung Produk minuman suplemen Hemaviton Jreng di supermarket diletakkan di dekat kasir Lokasi produk Hemaviton Jreng di supermarket menimbulkan dorongan untuk membeli Jumble box: Kotak khusus (Jumble Box) digunakan untuk pembelian jumlah tertentu untuk minuman suplemen Hemaviton Jreng Adanya kotak khusus membuat konsumen tertarik untuk membeli produk minuman suplemen Hemaviton Jreng Produk minuman suplemen Hemaviton Jreng memberikan konsumen bonus berupa jumble box untuk meningkatkan penjualannya Adanya jumble box Hemaviton Jreng menimbulkan dorongan untuk membeli
SS
S
N
TS
STS
1. 2. 3. 4.
Keputusan Pembelian: Saya memutuskan melakukan pembelian berulang produk Hemaviton Jreng Saya memutuskan untuk merekomendasikan Hemaviton Jreng kepada orang lain Saya memutuskan untukmembeli Hemaviton Jreng dalam jumlah yang banyak Saya melakukan pembelian Hemaviton Jreng secara spontan
===================== TERIMA KASIH ======================
Jawaban Kuesioner No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90
x1 5 3 3 4 3 3 4 3 4 4 4 4 4 4 4 3 3 3 3 3 3 3 3 3 3 2 3 2 2 4 4 4 4 4 4 5 5 4 5 4 4 4 4 5 5 4 4 4 3 3 3 3 3 4 4 4 4 4 4 5 5 4 4 3 4 3 3 3 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 2 2 2 2 2 2
x2 4 3 3 4 3 3 3 3 4 3 4 3 4 4 4 3 3 3 3 3 3 3 3 4 3 3 4 3 3 4 4 4 4 4 3 5 5 4 5 4 4 4 3 5 5 4 4 4 3 3 3 3 3 4 4 4 4 4 3 5 5 4 4 3 4 3 3 3 2 2 2 2 2 3 3 3 3 3 2 3 2 3 3 3 2 2 2 2 2 2
x3 4 3 3 4 3 3 3 3 4 3 4 3 4 4 4 5 3 3 3 3 3 3 3 4 3 3 4 3 3 5 4 4 4 4 3 5 5 4 5 4 4 4 3 5 5 4 4 4 5 3 3 3 3 5 4 4 4 4 3 5 5 4 4 3 4 3 3 3 4 2 2 2 2 4 3 3 3 3 2 3 2 3 3 3 4 2 2 2 2 2
x4 4 4 3 3 3 4 5 4 5 5 5 5 5 5 5 4 4 4 4 4 4 4 4 4 4 3 4 3 3 5 5 5 5 5 5 5 5 4 5 4 4 4 4 5 5 4 4 4 3 3 3 3 3 4 4 4 4 4 4 5 5 4 4 3 4 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 3 3 3 3 3 3
x5 3 4 3 5 4 4 5 4 5 5 5 5 5 5 5 4 4 4 4 4 4 4 4 4 4 3 4 3 3 5 5 5 5 5 4 5 5 4 5 4 4 4 4 5 5 4 4 4 3 3 3 3 3 4 4 4 4 4 4 5 5 4 4 3 4 3 3 3 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 2 2 2 2 2 2
x6 4 4 3 4 3 3 4 3 3 3 3 3 3 3 4 2 2 3 2 3 3 3 2 3 3 2 3 2 2 3 3 4 3 3 3 4 4 3 4 3 3 3 3 4 4 3 3 4 2 2 3 2 3 3 3 4 3 3 3 4 4 3 4 3 4 3 3 4 2 2 3 2 3 3 3 4 3 3 3 3 3 3 3 4 2 2 2 3 2 3
x7 4 4 3 4 3 3 3 3 3 3 3 3 3 3 3 2 2 2 2 2 2 2 2 2 2 1 2 1 1 3 3 3 3 3 3 4 4 3 4 3 3 3 3 4 4 3 3 3 2 2 2 2 2 3 3 3 3 3 3 4 4 3 4 3 4 3 3 3 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 2 2 2 2 2 2
x8 4 4 3 4 3 3 3 3 3 2 3 2 3 3 3 2 2 2 2 2 2 2 2 3 2 2 3 2 2 3 3 3 3 3 2 4 4 3 4 3 3 3 2 4 4 3 3 3 2 2 2 2 2 3 3 3 3 3 2 4 4 3 4 3 4 3 3 3 2 2 2 2 2 3 3 3 3 3 2 3 2 3 3 3 2 2 2 2 2 2
x9 4 4 3 4 3 3 3 3 3 2 3 2 3 3 3 4 2 2 2 2 2 2 2 3 2 2 3 2 2 4 3 3 3 3 2 4 4 3 4 3 3 3 2 4 4 3 3 3 4 2 2 2 2 4 3 3 3 3 2 4 4 3 4 3 4 3 3 3 4 2 2 2 2 4 3 3 3 3 2 3 2 3 3 3 4 2 2 2 2 2
x10 x11 x12 x13 x14 4 4 5 5 5 5 5 5 5 5 4 4 4 4 4 5 5 5 4 5 4 4 4 4 5 5 3 4 4 4 5 4 4 4 4 5 4 4 4 4 4 4 4 4 4 4 4 4 5 5 4 4 4 4 4 5 5 5 5 5 4 4 4 4 4 5 4 4 4 5 4 4 4 4 5 3 3 4 3 5 4 4 4 4 4 4 4 4 3 4 4 4 4 4 4 5 4 4 4 4 4 4 4 4 4 4 4 4 3 5 4 4 4 3 5 4 4 4 4 4 4 4 4 4 4 4 4 4 3 5 5 4 4 3 4 5 4 4 3 5 4 4 4 3 4 4 4 4 4 5 5 3 4 4 4 5 4 4 4 4 5 4 4 4 4 4 4 4 4 4 4 4 4 5 5 4 4 5 5 5 5 5 5 5 5 4 4 4 4 4 5 5 5 4 5 4 4 4 4 5 5 4 4 4 4 4 4 4 4 4 4 4 4 5 5 4 4 5 5 3 5 5 5 5 5 4 4 4 4 4 5 4 4 4 5 4 4 4 4 5 3 3 4 3 5 4 4 4 4 5 4 4 4 3 4 4 4 4 4 4 5 4 4 4 4 4 4 4 4 5 5 3 4 4 5 5 4 4 4 4 5 4 4 4 4 4 4 4 4 4 4 4 4 5 5 4 4 5 5 5 5 5 5 5 5 4 4 4 4 4 5 5 5 4 5 4 4 4 4 4 5 5 5 5 5 4 4 4 4 4 5 4 4 4 5 4 4 4 4 5 3 3 4 3 5 4 4 4 4 5 4 4 4 3 4 4 4 4 4 4 5 4 4 4 4 4 4 4 4 5 5 3 4 4 4 5 4 4 4 4 5 4 4 4 4 4 4 4 4 4 4 4 4 5 5 4 4 4 4 4 5 5 5 5 5 4 4 4 4 4 5 4 4 4 5 4 4 4 4 5 3 3 4 3 5 4 4 4 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 4 4 5 4 4 4 4
y1 5 5 4 5 4 4 5 4 4 4 4 4 4 4 5 3 3 4 3 4 4 4 3 4 4 3 4 3 3 4 4 5 4 4 4 5 5 4 5 4 4 4 4 5 5 4 4 5 3 3 4 3 4 4 4 5 4 4 4 5 5 4 5 4 5 4 4 5 3 3 4 3 4 4 4 5 4 4 4 4 4 4 4 5 3 3 3 4 3 4
y2 5 5 4 5 4 4 4 4 4 4 4 4 4 4 4 3 3 3 3 3 3 3 3 3 3 2 3 2 2 4 4 4 4 4 4 5 5 4 5 4 4 4 4 5 5 4 4 4 3 3 3 3 3 4 4 4 4 4 4 5 5 4 5 4 5 4 4 4 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 3 3 3 3 3 3
y3 5 5 4 5 4 4 4 4 4 3 4 3 4 4 4 3 3 3 3 3 3 3 3 4 3 3 4 3 3 4 4 4 4 4 3 5 5 4 5 4 4 4 3 5 5 4 4 4 3 3 3 3 3 4 4 4 4 4 3 5 5 4 5 4 5 4 4 4 3 3 3 3 3 4 4 4 4 4 3 4 3 4 4 4 3 3 3 3 3 3
y4 5 5 4 5 4 4 4 4 4 3 4 3 4 4 4 5 3 3 3 3 3 3 3 4 3 3 4 3 3 5 4 4 4 4 3 5 5 4 5 4 4 4 3 5 5 4 4 4 5 3 3 3 3 5 4 4 4 4 3 5 5 4 5 4 5 4 4 4 5 3 3 3 3 5 4 4 4 4 3 4 3 4 4 4 5 3 3 3 3 3
91 92 93 94 95 96 97 98 99 100
3 3 3 3 3 3 3 3 4 4
3 3 3 3 3 2 3 3 4 4
4 3 3 3 3 2 3 3 4 3
4 4 4 5 4 4 4 4 4 3
3 3 3 3 3 3 3 3 4 4
3 3 4 3 4 3 4 4 4 5
3 3 3 3 4 3 4 3 4 4
3 3 3 3 4 3 4 3 3 2
4 3 3 3 4 3 4 4 4 4
4 5 5 5 4 4 4 4 4 4
4 3 4 4 4 4 4 4 4 4
4 4 4 4 4 4 4 4 4 4
4 4 4 4 4 5 4 4 4 3
5 4 4 4 4 5 4 5 4 5
4 4 5 4 4 4 4 5 3 3
4 4 4 4 4 4 4 4 3 3
4 4 4 4 4 3 4 4 3 3
5 4 4 4 4 3 4 4 3 3
.
Reliability: Tata Letak
.
Notes Output Created Comments Input
Missing Value Handling
16-MAR-2013 10:38:31 Filter Weight Split File N of Rows in Working Data File Definition of Missing
<none> <none> <none> 100 User-defined missing values are treated as missing. Statistics are based on all cases with valid data for all variables in the procedure. RELIABILITY /VARIABLES=x1 x2 x3 x4 x5 x6 /FORMAT=NOLABELS /SCALE(ALPHA)=ALL/MODEL= ALPHA /STATISTICS=DESCRIPTIVE SCALE /SUMMARY=TOTAL . 0:00:00.00 524288 bytes 524288 bytes 320 bytes
Cases Used
Syntax
Resources
Elapsed Time Memory Available Largest Contiguous Area Workspace Required
.
Case Processing Summary N Cases
Valid Excluded a Total
100 0 100
% 100.0 .0 100.0
a. Listwise deletion based on all variables in the procedure.
.
Reliability Statistics Cronbach's Alpha .920
N of Items 6
.
Item Statistics
x1 x2 x3 x4 x5 x6
Mean 3.3600 3.3100 3.4200 3.9500 3.6600 3.1000
Std. Deviation .82290 .80019 .84303 .70173 .93441 .67420
N 100 100 100 100 100 100
.
Page 1
.
Item-Total Statistics
Scale Mean if Item Deleted 17.4400 17.4900 17.3800 16.8500 17.1400 17.7000
x1 x2 x3 x4 x5 x6
Scale Variance if Item Deleted 10.815 11.040 11.551 12.391 10.505 13.485
Corrected Item-Total Correlation .923 .903 .737 .729 .843 .514
Cronbach's Alpha if Item Deleted .883 .887 .910 .911 .896 .935
.
Scale Statistics Mean 20.8000
Variance 16.485
Std. Deviation 4.06015
N of Items 6
.
Reliability: Lokasi
.
Notes Output Created Comments Input
Missing Value Handling
16-MAR-2013 10:38:54 Filter Weight Split File N of Rows in Working Data File Definition of Missing
<none> <none> <none> 100
Cases Used
Syntax
Resources
Elapsed Time Memory Available Largest Contiguous Area Workspace Required
User-defined missing values are treated as missing. Statistics are based on all cases with valid data for all variables in the procedure. RELIABILITY /VARIABLES=x7 x8 x9 x10 /FORMAT=NOLABELS /SCALE(ALPHA)=ALL/MODEL= ALPHA /STATISTICS=DESCRIPTIVE SCALE /SUMMARY=TOTAL . 0:00:00.01 524288 bytes 524288 bytes 224 bytes
.
Case Processing Summary N Cases
Valid Excluded a Total
100 0 100
% 100.0 .0 100.0
a. Listwise deletion based on all variables in the procedure.
.
Page 2
.
Reliability Statistics Cronbach's Alpha .803
N of Items 4
.
Item Statistics Mean 2.8300 2.7800 2.9400 4.3200
x7 x8 x9 x10
Std. Deviation .72551 .67540 .74968 .54828
N 100 100 100 100
.
Item-Total Statistics
x7 x8 x9 x10
Scale Mean if Item Deleted 10.0400 10.0900 9.9300 8.5500
Scale Variance if Item Deleted 2.322 2.345 2.551 3.907
Corrected Item-Total Correlation .810 .888 .638 .199
Cronbach's Alpha if Item Deleted .648 .612 .745 .907
.
Scale Statistics Mean 12.8700
Variance 4.639
Std. Deviation 2.15395
N of Items 4
.
Reliability: Jumble Box
.
Notes Output Created Comments Input
Missing Value Handling
16-MAR-2013 10:39:11 Filter Weight Split File N of Rows in Working Data File Definition of Missing Cases Used
Syntax
Resources
Elapsed Time Memory Available Largest Contiguous Area Workspace Required
<none> <none> <none> 100 User-defined missing values are treated as missing. Statistics are based on all cases with valid data for all variables in the procedure. RELIABILITY /VARIABLES=x11 x12 x13 x14 /FORMAT=NOLABELS /SCALE(ALPHA)=ALL/MODEL= ALPHA /STATISTICS=DESCRIPTIVE SCALE /SUMMARY=TOTAL . 0:00:00.02 524288 bytes 524288 bytes 224 bytes
Page 3
.
Case Processing Summary N Cases
Valid Excluded a Total
100 0 100
% 100.0 .0 100.0
a. Listwise deletion based on all variables in the procedure.
.
Reliability Statistics Cronbach's Alpha .681
N of Items 4
.
Item Statistics Mean 4.0100 4.1400 4.0200 4.4500
x11 x12 x13 x14
Std. Deviation .43797 .34874 .56818 .51981
N 100 100 100 100
.
Item-Total Statistics
x11 x12 x13 x14
Scale Mean if Item Deleted 12.6100 12.4800 12.6000 12.1700
Scale Variance if Item Deleted 1.149 1.202 .990 1.274
Corrected Item-Total Correlation .546 .694 .479 .264
.
Scale Statistics Mean 16.6200
Variance 1.854
Std. Deviation 1.36167
Cronbach's Alpha if Item Deleted .567 .520 .616 .751
N of Items 4
Reliability: Keputusan Pembelian
. .
Page 4
.
Notes Output Created Comments Input
Missing Value Handling
16-MAR-2013 10:39:27 Filter Weight Split File N of Rows in Working Data File Definition of Missing
<none> <none> <none> 100 User-defined missing values are treated as missing. Statistics are based on all cases with valid data for all variables in the procedure. RELIABILITY /VARIABLES=y1 y2 y3 y4 /FORMAT=NOLABELS /SCALE(ALPHA)=ALL/MODEL= ALPHA /STATISTICS=DESCRIPTIVE SCALE /SUMMARY=TOTAL . 0:00:00.00 524288 bytes 524288 bytes 224 bytes
Cases Used
Syntax
Resources
Elapsed Time Memory Available Largest Contiguous Area Workspace Required
.
Case Processing Summary N Cases
Valid Excluded a Total
100 0 100
% 100.0 .0 100.0
a. Listwise deletion based on all variables in the procedure.
.
Reliability Statistics Cronbach's Alpha .915
N of Items 4
.
Item Statistics
y1 y2 y3 y4
Mean 4.0300 3.7700 3.7400 3.8600
Std. Deviation .64283 .69420 .66088 .72502
N 100 100 100 100
.
Page 5
.
Item-Total Statistics
Scale Mean if Item Deleted 11.3700 11.6300 11.6600 11.5400
y1 y2 y3 y4
Scale Variance if Item Deleted 3.690 3.266 3.277 3.463
Corrected Item-Total Correlation .735 .865 .922 .715
Cronbach's Alpha if Item Deleted .913 .868 .850 .923
.
Scale Statistics Mean 15.4000
Variance 5.919
Std. Deviation 2.43294
N of Items 4
.
Frequencies
.
Notes Output Created Comments Input
Missing Value Handling
16-MAR-2013 10:39:44 Filter Weight Split File N of Rows in Working Data File Definition of Missing Cases Used
Syntax
Resources
Elapsed Time Total Values Allowed
<none> <none> <none> 100 User-defined missing values are treated as missing. Statistics are based on all cases with valid data. FREQUENCIES VARIABLES=x1 x2 x3 x4 x5 x6 x7 x8 x9 x10 x11 x12 x13 x14 y1 y2 y3 y4 /ORDER= ANALYSIS . 0:00:00.02 149796
.
Statistics x1 N
Valid Missing
x2 100 0
x3 100 0
x4 100 0
x5
x6
x7
100 0
100 0
100 0
100 0
x11 100 0
x12 100 0
x13 100 0
x14 100 0
Statistics x8 N
Valid Missing
x9 100 0
100 0
x10 100 0
Page 6
.
Statistics y1 N
Valid Missing
y2 100 0
y3 100 0
y4 100 0
100 0
.
Frequency Table
.
x1
Valid
2.00 3.00 4.00 5.00 Total
Frequency 14 44 34 8 100
Percent 14.0 44.0 34.0 8.0 100.0
Valid Percent 14.0 44.0 34.0 8.0 100.0
Cumulative Percent 14.0 58.0 92.0 100.0
.
x2
Valid
2.00 3.00 4.00 5.00 Total
Frequency 14 48 31 7 100
Percent 14.0 48.0 31.0 7.0 100.0
Valid Percent 14.0 48.0 31.0 7.0 100.0
Cumulative Percent 14.0 62.0 93.0 100.0
.
x3
Valid
2.00 3.00 4.00 5.00 Total
Frequency 12 45 32 11 100
Percent 12.0 45.0 32.0 11.0 100.0
Valid Percent 12.0 45.0 32.0 11.0 100.0
Cumulative Percent 12.0 57.0 89.0 100.0
.
x4
Valid
3.00 4.00 5.00 Total
Frequency 27 51 22 100
Percent 27.0 51.0 22.0 100.0
Valid Percent 27.0 51.0 22.0 100.0
Cumulative Percent 27.0 78.0 100.0
.
Page 7
.
x5
Valid
2.00 3.00 4.00 5.00 Total
Frequency 11 33 35 21 100
Percent 11.0 33.0 35.0 21.0 100.0
Valid Percent 11.0 33.0 35.0 21.0 100.0
Cumulative Percent 11.0 44.0 79.0 100.0
.
x6
Valid
2.00 3.00 4.00 5.00 Total
Frequency 17 57 25 1 100
Percent 17.0 57.0 25.0 1.0 100.0
Valid Percent 17.0 57.0 25.0 1.0 100.0
Cumulative Percent 17.0 74.0 99.0 100.0
.
x7
Valid
1.00 2.00 3.00 4.00 Total
Frequency 3 27 54 16 100
Percent 3.0 27.0 54.0 16.0 100.0
Valid Percent 3.0 27.0 54.0 16.0 100.0
Cumulative Percent 3.0 30.0 84.0 100.0
.
x8
Valid
2.00 3.00 4.00 Total
Frequency 36 50 14 100
Percent 36.0 50.0 14.0 100.0
Valid Percent 36.0 50.0 14.0 100.0
Cumulative Percent 36.0 86.0 100.0
.
x9
Valid
2.00 3.00 4.00 Total
Frequency 31 44 25 100
Percent 31.0 44.0 25.0 100.0
Valid Percent 31.0 44.0 25.0 100.0
Cumulative Percent 31.0 75.0 100.0
.
Page 8
.
x10
Valid
3.00 4.00 5.00 Total
Frequency 4 60 36 100
Percent 4.0 60.0 36.0 100.0
Valid Percent 4.0 60.0 36.0 100.0
Cumulative Percent 4.0 64.0 100.0
.
x11
Valid
3.00 4.00 5.00 Total
Frequency 9 81 10 100
Percent 9.0 81.0 10.0 100.0
Valid Percent 9.0 81.0 10.0 100.0
Cumulative Percent 9.0 90.0 100.0
.
x12
Valid
4.00 5.00 Total
Frequency 86 14 100
Percent 86.0 14.0 100.0
Valid Percent 86.0 14.0 100.0
Cumulative Percent 86.0 100.0
.
x13
Valid
3.00 4.00 5.00 Total
Frequency 15 68 17 100
Percent 15.0 68.0 17.0 100.0
Valid Percent 15.0 68.0 17.0 100.0
Cumulative Percent 15.0 83.0 100.0
.
x14
Valid
3.00 4.00 5.00 Total
Frequency 1 53 46 100
Percent 1.0 53.0 46.0 100.0
Valid Percent 1.0 53.0 46.0 100.0
Cumulative Percent 1.0 54.0 100.0
.
y1
Valid
3.00 4.00 5.00 Total
Frequency 19 59 22 100
Percent 19.0 59.0 22.0 100.0
Valid Percent 19.0 59.0 22.0 100.0
Cumulative Percent 19.0 78.0 100.0
.
Page 9
.
y2
Valid
2.00 3.00 4.00 5.00 Total
Frequency 3 29 56 12 100
Percent 3.0 29.0 56.0 12.0 100.0
Valid Percent 3.0 29.0 56.0 12.0 100.0
Cumulative Percent 3.0 32.0 88.0 100.0
.
y3
Valid
3.00 4.00 5.00 Total
Frequency 38 50 12 100
Percent 38.0 50.0 12.0 100.0
Valid Percent 38.0 50.0 12.0 100.0
Cumulative Percent 38.0 88.0 100.0
.
y4
Valid
3.00 4.00 5.00 Total
Frequency 34 46 20 100
Percent 34.0 46.0 20.0 100.0
Valid Percent 34.0 46.0 20.0 100.0
Cumulative Percent 34.0 80.0 100.0
.
Regression
.
Notes Output Created Comments Input
Missing Value Handling
16-MAR-2013 10:41:38 Filter Weight Split File N of Rows in Working Data File Definition of Missing Cases Used
Syntax
Resources
Elapsed Time Memory Required Additional Memory Required for Residual Plots
<none> <none> <none> 100 User-defined missing values are treated as missing. Statistics are based on cases with no missing values for any variable used. REGRESSION /MISSING LISTWISE /STATISTICS COEFF OUTS R ANOVA /CRITERIA=PIN(.05) POUT(.10) /NOORIGIN /DEPENDENT Keputusan_Pemb /METHOD=ENTER Tata_letak Lokasi Jumble_box . 0:00:00.00 2300 bytes 0 bytes
Page 10
.
Variables Entered/Removedb
Model 1
Variables Entered Jumble_ box, Tata_ letak, a Lokasi
Variables Removed
Method .
Enter
a. All requested variables entered. b. Dependent Variable: Keputusan_Pemb
.
Model Summary
Model 1
R .916a
R Square .839
Adjusted R Square .834
Std. Error of the Estimate .99126
a. Predictors: (Constant), Jumble_box, Tata_letak, Lokasi
.
ANOVAb
Model 1
Regression Residual Total
Sum of Squares 491.670 94.330 586.000
df 3 96 99
Mean Square 163.890 .983
F 166.792
Sig. .000a
a. Predictors: (Constant), Jumble_box, Tata_letak, Lokasi b. Dependent Variable: Keputusan_Pemb
.
Coefficientsa
Model 1
(Constant) Tata_letak Lokasi Jumble_box
Unstandardized Coefficients B Std. Error -.258 1.221 .091 .035 .844 .069 .175 .086
Standardized Coefficients Beta .151 .747 .098
t -.212 2.591 12.280 2.033
Sig. .833 .011 .000 .045
a. Dependent Variable: Keputusan_Pemb
>Error # 7001 >There is no license for SPSS for Windows. >This command not executed.
.
>Specific symptom number: 18 End of job:
0 command lines
1 errors
0 warnings
1 CPU seconds
Page 11
