DAFTAR PUSTAKA
Aaker, David A.; Erich Joachimsthaler. 2000. Brand Leadership. New York: The Free Press. hal. 1–6. Alma, Buchari. 2007. Manajemen Pemasaran dan Pemasaran Jasa. Alfabeta Bandung. Amirullah dan Haris Budiyono. 2003. Pengantar Manajemen. Edisi Kedua. Penerbit Graha Ilmu. Yogyakarta. Anwar Prabu Mangkunegara, 2002, Perilaku Konsumen, Edisi Revisi, Refika Aditama, Bandung Assael, H. 2001. Consumer Behavior and Marketing Action, 6th ed. Thomson Learning:South Western Colledengane Publishing. Afiatin, T. 2001. Belajar Pengalaman Untuk Meningkatkan Memori. Anima Indonesian Psychological Journal. 17(1). 26-35. Atkinson, Shiffrin. 1968. Human Memory: A Proposed System and its Control Processes. Baiqhaqi, MIF, dkk. 2005. Psikologi Konsep Dasar dan Gangguan- Gangguan. Bandung: refika ADITAMA. Belch, George E & Belch, Michael A. 2004. Advertising and Promotion: an Integrated Marketing Communications Perspective, 6th ed. Berlo, David K. 1960. The Process of Communication: An Introduction to Theory and Practice. Holt, Rinehart and Winston, New York. Bernd, Schmitt. 2011. The Consumer Psychology of Brands. Journal Of Consumer Psychology. Columbia Business School, Columbia University, New York NY 10027, USA. Charlton, P & Ehrenberg, A. S. C. 2010. An Experiment in Brand Choice. Journal of Marketing Research, Vol. 13, No.2. American Marketing Association. Christensen, L.B. 1988. Experimental Methodology 4th ed. Massachussets : Allyn & Bacon, Inc. Chaplin, J.P. 2005. Kamus Lengkap Psikologi. Jakarta: PT Raja Girafindo Persada. Craven, D. W. Piercy, Niegel F. 2006. Strategic Marketing. New York: McGrawHill.
81 Universitas Kristen Maranatha
Creswell, John W. 2002. Desain Penelitian. Jakarta: KIK Press. Cole, Catherine, Laurent, Gilles, et all. 2008. Decision making and brand choice by older consumers. SpringerLink. Darmadi Durianto, Sugiarto, Tony Sitinjak. 2004. Strategi Menaklukan Pasar melalui Riset Ekuisitas dan Perilaku Merek. Jakarta: Gramedia. De Chernatony, Leslie. 1999. Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation, Journal of Marketing Management. Dick Alan, Chakravarti, Dipankar & Biehal, Gabriel. 1990. Memory-Based Inferences During Consumer Choice. Journal of Consumer Research vol 17. Engel, James F. 1994. Perilaku Konsumen (Jilid 1). Jakarta: Binarupa Aksara. Fathoni. 2011. http://mufaesa.blogspot.com/2011/11/makalah-memori.html Filino. 2010. Psikologi Eksperimen. Pusat Pengembangan Bahan Ajar Universitas Mercu Buana. Ginsberg, Lionel. 2007. Lecture notes neurologi, edisi ke-8. Alih bahasa Indah Retno Wardhani. Jakarta: Erlangga. Ghozali, Iman. 2008. Desain Penelitian Eksperimental. Semarang: Badan Penerbit Universitas Diponegoro. Ghozali, Imam. 2011. Aplikasi Analisis Multivariate dengan Program IBM SPSS 19. Semarang : Universitas Diponegoro Hair, Black, Babin, Anderson. 2010. Multivariate Data Analysis. Pearson Education, Inc., Uppwe Saddle River, New Jersey 07458 Hanna, Nessim & Wozniak, Richard. 2001. Consumer Behavior: An Applied Approach, 2th Edition. New Jersey: Prentice Hall. Hogan, Bowles, Catts and L. Storkel. 2010. The influence of neighborhood density and word frequency on phoneme awareness in2nd and 4th grades. Hilgard, E.R. & Bower, G.H. 1975. Theories of Learning. 4th Edition. New Jersey: Prentice Hall, Inc. Jogiyanto, 2010. Metode Penelitian Bisnis. BPFE. J. Paul Peter, Jerry C. Olson. 1999. Consumer Behavior: Perilaku konsumen dan strategi pemasaran, Edisi ke-4. Jakarta: Erlangga.
82 Universitas Kristen Maranatha
Keller, Heckler & Houtson. 1998. The Effects of Brand Name Suggestiveness on Advertising Recall. Journal of Marketing. Keller. 2003. Strategic Brand Management. Pearson Education, Inc, Upper Saddle River, New Jersey, 07458. Kotler, Philip. 1997. Manajemen Pemasaran. Jakarta. Erlangga. Kotler, Philip. 2000. Marketing Management. London : Prentice-Hall. Kotler, Philip. 2002. Manajemen Pemasaran. Jakarta. Erlangga Kotler, Phillip & Gary Amstrong. 2001. Prinsip-Prinsip Pemasaran, jilid 2, edisi ke-8, Penerbit Erlangga, Jakarta. Kotler, Philip.2003. Manajemen Pemasaran. edisi kesebelas, Jakarta: Indeks kelompok Gramedia Kotler, Philip & Gary Amstrong. 2006. Prinsip-prinsip Pemasaran. Jakarta: Erlangga. Kotler, Philip & Waldermar Pfoertsch, 2006. B2B Brand Management. Berlin:Springer. Kotler, Philip. 2009. Manajemen Pemasaran. Jakarta : Erlangga Kotler, P. & Keller, K.L. 2012. Marketing Management. 14ed. Pearson Education Internasional Upper Saddle River: New Jersey. Lamb, Charles W., et al. 2001. Pemasaran. Jakarta: Salemba Empat. Levy Meyers, J. 1989. The Influence of a Brand Name’s Association Set Size and Word Frequency on Brand Memory. Journal of Consumer Research, Sept: 197-20. Lowrey, Tina.M; Shrum. L.J; Dubitsky, Tony. M. 2003. The Relation Between Brand Name Linguistic Characteristic and Brand Name Memory. Journal of Advertising, vol, 32, no.3 Maclnnis, Moorman & J. Jaworski. 1991. Enchancing and Measuring Consumers ‘Motivation, Opportunity and Ability to Process Brand Information From Ads. Mar’at. 1984. Sikap Perubahan Serta Pengukurannya. Bandung; Ghalia Indonesia. Magdalena, N. 2005. Analisis Pengaruh Situasi, Produk, Individu pada Perilaku Membeli dan Mengkonsumsi Makanan Ringan. Tesis. Universitas Gadjah Mada:Yogyakarta. Tidak dipublikasikan.
83 Universitas Kristen Maranatha
Miftah Toha, 1988. Perilaku Organisasi Konsep Dasar dan Aplikasinya. CV. Rajawali. Jakarta. Mowen, JC & Minor, M. 1998. Consumer Behavior 5th Edition. New Jersey: Prentice-Hall. Muhibbin Syah. 2004. Psikologi Pendidikan dengan Pendekatan Baru. Bandung: Remaja Rosdakarya. Nahartyo, Ertambang. 2012. Desain Dan Implementasi Riset Ekspeimental. Nur, Emrinaldi. 2010. Logika dan Prosedur Metode Penelitian Eksperimen. Paivio, A., Yuille, J. D., & Madigan, S. A. 1968. Concreteness,imagery, and meaningfulness values for 925 names. Journal of Experimental Psychology, Monograph Supplement. 76, 3. Prof. Dr. H. Imam Ghozali, M.Com., Akt. 2011. Aplikasi Analisis Multivariate Dengan Program SPSS. Semarang : BP Universitas Diponegoro. Prof. Dr. Jogiyanto H.M., M.B.A., Akt. 2010. Metodologi Penelitian Bisnis: Salah Kaprah dan Pengalaman-Pengalaman, Edisi ke-3. Yogyakarta: BPFEYogyakarta. Peter, Paul. J & Olson, C. Jerry. 1999. Perilaku Konsumen dan Strategi Pemasaran. Cetakan Keempat. Jilid-1. Erlangga, Jakarta. Peter, Paul. J & Olson, C. Jerry. 2005. Consumer Behavior & Marketing Strategy. 7th ed. New York: McGraw-Hill. Richard R. Klink. 2000. Creating New Brands With Meaning: The Use of Sound Symbolism. Kluwer Academic Publishers, Manufactured in The Netherlands Richard R. Klink. 2008. Gender differences in new brand name response. The Sellinger School of Business and Management, Loyola College in Maryland, 4501 N. Charles St., Baltimore, MD 21210-2699, USA Rully Arlan Tjahyadi. 2006. BRAND TRUST DALAM KONTEKS LOYALITAS MEREK: PERAN KARAKTERISTIK MEREK, KARAKTERISTIK PERUSAHAAN, DAN KARAKTERISTIK HUBUNGAN PELANGGANMEREK. Jurnal Manajemen. Saladin, Djaslim. 2003. Intisari Pemasaran dan Unsur-Unsur Pemasaran. Bandung: Linda Karya. Sarlito, W. 1987. Teori-teori Psikologi Sosial. CV. Rajawali. Jakarta.
84 Universitas Kristen Maranatha
Sarwono, Sarlito W., Eko A. Meinarno. 2009. Psikologi Sosial. Jakarta: Salemba Humanika. Schiffman, L.G. & Kanuk, L.L. 2004. Consumer Behavior. Eighth Edition. Pearson Education International. Upper Saddle River: New Jersey. Schiffman, Leon.G. dan Kanuk, Leslie. 2007.Perilaku Konsumen. Jakarta: PT Indeks. Septiane, E. & Magdalena, N. 2013. Kajian Literatur: Pembentukan Karakteristik Nama Merek Sebagai Dasar Penyimpanan Di Memori dan Pilihan Konsumen. Solso, L. Robert. & Maclin, H. Otto, & M. Kimerly Maclin. 2007. Psikologi kognitif, edisi kedelapan. Alih bahasa Mikael Rahardanto dan Kristianto Batuadji. Jakarta: Erlangga. Samu, S.H. & Shanker Krishnan. 2010. Brand related information as context: The Impact Of Brand Name Characteristics On Memory And Choice. Journal of the Academy of Marketing Science. Sugiyono. 2002. Metode Penelitian Bisnis. PT. Gramedia Pustaka Utama, Jakarta. Suliyanto. 2005. Metode Riset Bisnis. Bandung : Penerbit Alfabeta. Suliyanto, 2006. Metode Riset Bisnis. Yogyakarta: ANDI. Sumarwan, Ujang.2004. Perilaku Konsumen. Ghalia Indonesia. Siagian, Sondang. 1995. Teori Motivasi dan Aplikasinya. PT Rineka Cipta, Jakarta Simamora,Billson. 2001. Panduan Riset Perilaku Konsumen. Jakarta: PT Gramedia Pustaka Utama. Stoner, James A.F. 2006. Manajemen. Jilid I Edisi Keenam. Jakarta: Salemba Empat. Swastha, Basu. 2008. Manajemen Pemasaran, Analisa Perilaku Konsumen (edisi pertama). Yogyakarta: BPFE. Syah, Muhibbin. 2004. Psikologi Pendidikan dengan Pendekatan Baru. Bandung: Remaja Rosdakarya. Temporal. Lee, K.C. 2001. Hi Ech Hi Touch Branding: Creating Brand Power in The Age Of Technology. Singapore: John Wiley and Sons Pte, Ltd. Temporal, Paul & KC Lee. 2002. Hi Tech Hi Touch Branding. PT. Salemba Empat, Jakarta.
85 Universitas Kristen Maranatha
Tina M. Lowrey, L. J. Shrum & Tony M. Dubitsky. 2003. The Relation Between Brand-Name Linguistic Characteristics And Brand- Name Memory. Journal of Advertising, vol. 32, no.3, American Academy of Adversiting, All rights reserved. Walgito, B. 2002. Pengantar Psikologi Umum. Ed. 3. Yogyakarta: CV Andi.
86 Universitas Kristen Maranatha