DAFTAR ISI
Cover Dalam ......................................................................................................... i Lembar Pengesahan ............................................................................................. ii Pernyataan Orisinalitas Karya dan Laporan .................................................... iii Pernyataan Publikasi Laporan Penelitian ......................................................... iv Kata Pengantar ..................................................................................................... v Daftar Isi ............................................................................................................... vii Daftar Gambar ..................................................................................................... xi Daftar Grafik ........................................................................................................ xii Daftar Tabel .......................................................................................................... xiii Bab I. Pendahuluan ............................................................................................. 1 1.1. Latar Belakang........................................................................................... 1 1.2. Permasalahan / Rumusan Masalah dan Ruang Lingkup ........................... 3 1.2.1. Permasalahan ............................................................................... 3 1.2.2. Ruang Lingkup ............................................................................ 3 1.3. Tujuan Perancangan .................................................................................. 4 1.4. Sumber dan Teknik Pengumpulan Data .................................................... 4 1.5. Skema Perancangan ................................................................................... 6 1.6. Sistematika Penulisan ................................................................................ 7 Bab II. Landasan Teori ........................................................................................ 9 2.1. Teori Desain .............................................................................................. 9 2.1.1.
Kampanye .................................................................................... 9
2.1.2.
Layout .......................................................................................... 14
2.1.3.
Margin ......................................................................................... 15
2.1.4.
Grid.............................................................................................. 16
2.1.5.
Ilustrasi ........................................................................................ 17
2.2. Teori STP .................................................................................................. 19 2.3. Teori SWOT .............................................................................................. 21 2.4. Teori Warna ............................................................................................... 22 2.5. Psikologi Warna ........................................................................................ 24 2.6. Typography ............................................................................................... 26 2.7. Teori Media Komunikasi........................................................................... 29 2.8. Pengertian Nutrisi ...................................................................................... 36 2.9. Antioksidan ............................................................................................... 37 Bab III. Data dan Analisis Masalah .................................................................... 43 3.1. Data dan Fakta ........................................................................................... 43 3.1.1.
PT. Sari Husada ........................................................................... 43
3.1.2.
Tinjauan Karya Sejenis ................................................................ 44
3.1.3.
Wawancara .................................................................................. 45
3.1.4.
Kuisioner ..................................................................................... 46
3.1.5.
Data.............................................................................................. 52
3.2. Analisis terhadap Permasalahan ................................................................ 55 3.2.1.
STP .............................................................................................. 55
3.2.2.
SWOT .......................................................................................... 56
Bab IV. Pemecahan Masalah............................................................................... 58 4.1. Konsep Komunikasi .................................................................................. 58 4.2. Konsep Kreatif .......................................................................................... 59 4.2.1.
Konsep Verbal ............................................................................. 59
4.2.2.
Konsep Visual ............................................................................. 59
4.3. Konsep Media............................................................................................ 63 4.3.1.
Logo dan Aplikasinya .................................................................. 63
4.3.2.
Media Kampanye ......................................................................... 64
4.4. Timeline..................................................................................................... 64 4.5. Hasil Karya ................................................................................................ 65 4.5.1.
Poster ........................................................................................... 65
4.5.2.
Website ........................................................................................ 66
4.5.3.
Iklan Majalah ............................................................................... 67
4.5.4.
Brosur .......................................................................................... 68
4.5.5.
Gimmick…………………………………………………….…..69
4.5.6.
Poster dan Flyer Acara………………………………………….70
4.5.7.
Umbul-Umbul.............................................................................. 71
4.5.8.
Jejaring Sosial .............................................................................. 71
4.5.9.
Amibent Supermarket .................................................................. 73
4.6. Budgeting .................................................................................................. 73 Bab V. Saran dan Kesimpulan ............................................................................ 76 Daftar Pustaka ...................................................................................................... 79 Data Penulis Ucapan Terimakasih Lampiran
DAFTAR GAMBAR
Gambar 2.1. Grid berupa garis-garis ....................................................................... 17 Gambar 2.4. Roda warna ......................................................................................... 23 Gambar 3.1. logo Sari Husada ................................................................................. 41 Gambar 3.2. Kampanye tentang Makanan Sehat .................................................... 42 Gambar 3.3. Kampanye tentang Brokoli ................................................................. 42 Gambar 4.1. Konsep dasar Komunikasi .................................................................. 57 Gambar 4.2. Dokumen pribadi ................................................................................ 59 Gambar 4.4. Logo Kampanye ................................................................................. 61 Gambar 4.5. Timeline .............................................................................................. 61 Gambar 4.6. Poster awareness ................................................................................ 63 Gambar 4.7. Poster Reminding ............................................................................... 64 Gambar 4.8. Website ............................................................................................... 64 Gambar 4.9. Iklan Majalah ...................................................................................... 65 Gambar 4.10. Brosur Depan .................................................................................... 66 Gambar 4.11. Brosur Belakang ............................................................................... 66 Gambar 4.12. Gimmick……………………………………………………………..67 Gambar 4.13. Poster dan Flyer event………………………………………………68 Gambar 4.14. Umbul-Umbul event ...................................................................................69 Gambar 4.15. Jejaring Sosial ................................................................................... 70 Gambar 4.16. Ambient Supermarket ....................................................................... 71
DAFTAR GRAFIK
Grafik 3.1. perkembangan jumlah penduduk di kota Bandung th 2006-2010 ........ 51
Grafik 3.2. penduduk menurut golongan umur dan jenis kelamin di kota Bandung tahun 2010 ......................................................................................................................... 52
DAFTAR TABEL
Tabel 3.1. kepedulian orang tua tentang informasi kesehatan ................................. 43 Tabel 3.2. kepedulian orang tua tentang makanan yang disajikan untuk anak-anaknya ................................................................................................................................. 43
Tabel 3.3. banyaknya anak-anak yang suka buah dan sayuran .............................. 44 Tabel 3.4. kepedulian orang tua untuk memberi kebebasan anak untuk membeli jajan disekolah .................................................................................................................. 45 Tabel 3.5. informasi kesehatan yang didapat .......................................................... 46 Tabel 3.6. ketertarikan para orang tua untuk mengetahui informasi kesehatan ..... 47 Tabel 3.8. tabel angka kecukupan energi dan protein rata-rata yang dianjurkan (per orang per hari).................................................................................................................... 49
Nerissa Arviana Jalan Babakan Jeruk I no 108,Bandung E-mail :
[email protected]
Abstract
Indonesia memiliki banyak jenis sayur dan buah. Kota Bandung merupakan salah satu kota di Indonesia yang memiliki cuaca yang sejuk dan dingin serta memiliki banyak jenis sayur dan buah yang segar. Tetapi banyak orang yang jarang mengkonsumsi sayur dan buah karena kesibukan mereka. Mereka kurang mempedulikan kesehatan dengan kurang mengkonsumsi sayur dan buah. Para orang tua yang biasa menghindari sayur dan buah dalam menu sehari-hari dapat di tiru oleh anak-anak jaman sekarang. Akibatnya, anak-anak mereka kurang mengkonsumsi sayur dan buah.
Jaman sekarang, anak-anak masih lebih banyak menghindari sayur dan buah karena ibu-ibu mereka kurang mengolah dan menyajikan sayur dan buah secara menarik. Anak-anak enggan mengkonsumsi sayur dan buah dengan alasan susah di cerna serta rasa dari sayur dan buah kurang enak. Mereka lebih memilih makanan dengan penyajian secara kreatif namun tidak mengetahui kandungan gizi dalam makanan tersebut. Oleh karena itu, ibu-ibu jaman sekarang harus kreatif dalam mengolah dan menyajikan sayur dan buah untuk anak-anak walaupun ibu-ibu jaman sekarang mempunyai banyak kesibukan.
Dalam hal ini, diperlukan kampanye untuk mengajak ibu-ibu untuk mengolah dan menyajikan sayur dan buah secara menarik dan kreatif agar anakanaknya tidak menghindari menu makanan sehari-hari yang mengandung sayur dan buah. Metode yang digunakan adalah kampanye untuk ibu-ibu yang memiliki anak umur 3-10 tahun.
Kata kunci: kampanye mengolah dan menyajikan sayur dan buah
Nerissa Arviana Jalan Babakan Jeruk I no 108, Bandung 40164 E-mail :
[email protected]
Abstract
Indonesia has many kinds of vegetables and fruits. Bandung is one of the cities in Indonesia, which has a cool and cold weather as well as having plenty of vegetables and fresh fruit. But many people who rarely eat fruit and vegetables because they are busy. They lack health care by consuming less vegetables and fruits. The parents usually avoid vegetables and fruits in the daily menu can be mimicked by children today. As a result, their children consuming less vegetables and fruits. Nowadays, children are still much more to avoid vegetables and fruit because their mothers are less process and present vegetables and fruits are attractive. Children are dislike to eat fruit and vegetables on the grounds difficult to digest and taste of fruits and vegetables are less tasty. They prefer food with creative presentation, but do not know the nutrient content in the food. Therefore, mothers today have to be creative in the process and present vegetables and fruit for the children, although mothers today have plenty to do. In this case, the necessary campaign to encourage mothers to process and present fruit and vegetables in an interesting and creative so that the children do not avoid the daily diet containing vegetables and fruits. The method used is the campaign for mothers who have children aged 3-10 years. Keywords: The Campaign of Process and Present Vegetables and Fruits
Universitas Kristen Maranatha vii
