DAFTAR ISI LEMBAR PENGESAHAN DAFTAR RIWAYAT HIDUP ABSTRAK.............................................................................................................. i ABSTRACT........................................................................................................... ii ABSTRAK SUNDA.............................................................................................. iii KATA PENGANTAR..........................................................................................
iv
DAFTAR ISI.......................................................................................................... ix DAFTAR GAMBAR............................................................................................
xv
DAFTAR TABEL................................................................................................. xvi DAFTAR LAMPIRAN............................................................................... ........ xviii
BAB I PENDAHULUAN 1.1 Latar Belakang Masalah .................................................................................... 1 1.2 Identifikasi Masalah........................................................................................... 8 1.3 Tujuan Penelitian ............................................................................................... 8 1.4 Kegunaan Penelitian .......................................................................................... 9 1.4.1 Kegunaan Teoritis ................................................................................... 9 1.4.2 Kegunaan Praktis .................................................................................... 10 1.5 Kerangka Pemikiran .......................................................................................... 10
BAB II TINJAUAN PUSTAKA 2.1Public Relations................................................................................................. 17 2.1.1 Pengertian Public Relations ................................................................... 17 ix
2.1.2 Fungsi Public Relations........................................................................... 19 2.1.3 Tujuan Public Relations........................................................................... 21 2.1.4 Tugas dan Kewajiban Public Relations................................................... 23 2.2 Ruang Lingkup Public Relations....................................................................... 25 2.2.1 Kegiatan Internal dan Eksternal Public Relations.................................. 26 2.2.1.1 Internal Public Relations............................................................. 27 2.2.1.2 Eksternal Public Relations.......................................................... 27 2.3 Special Event..................................................................................................... 28 2.3.1 Pengertian Special Event........................................................................ 29 2.3.2 Karakter Special Event............................................................................ 31 2.3.3 Unsur-unsur Special Event...................................................................... 32 2.3.4 Bentuk Special Event.............................................................................. 33 2.3.5 Penyusunan Program Acara Khusus....................................................... 34 2.3.6 Fungsi dan Tujuan Special Event............................................................ 36 2.3.6.1 Fungsi Special Event................................................................... 36 2.3.6.2 Tujuan Special Event.................................................................. 38 2.3.7 Hubungan Public Relations Dengan Special Event................................ 39 2.4 Minat 2.4.1 Pengertian Minat....................................................................................
40
2.4.2 Macam-macam Minat............................................................................
42
2.4.3 Unsur Minat...........................................................................................
43
2.4.4 Proses Pembentukan Minat....................................................................
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2.5 Hubungan Model Komunikasi dengan Kontribusi Special Event 9 Coustic Dalam Meningkatkan Minat Pendengar Pada PT Radio Swara Milliard Artha
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(NINETYNINERS) Bandung........................................................................
46
BAB III METODE DAN OBJEK PENELITIAN 3.1 Metode Penelitian.............................................................................................. 48 3.1.1 Jenis Penelitian........................................................................................ 48 3.1.2 Populasi dan Sampel............................................................................... 49 3.1.3 Operasional variabel................................................................................ 52 3.1.4 Teknik Pengumpulan Data.....................................................................
56
3.1.5 Teknik analisis data................................................................................
57
3.1.6 Lokasi dan Lama Penelitian...................................................................
59
3.1.6.1 Lokasi Penelitian........................................................................ 59 3.1.6.2 Lamanya Penelitian.................................................................... 59 3.2 Objek Penelitian................................................................................................ 61 3.2.1 Sejarah 99ers Radio Bandung................................................................ 3.3 Visi dan Misi 99ers Radio Bandung.........................................................
61 63
3.3.1 Visi 99ers Radio Bandung.....................................................................
63
3.3.2 Misi 99ers Radio Bandung....................................................................
63
3.4 Profile 99ers Radio Bandung...........................................................................
64
3.4.1 Target Audience 99ers Radio.................................................................
65
3.4.2 Format Siaran.........................................................................................
65
3.5 Kelebihan 99ers Radio Bandung...................................................................... 65 3.6 Deskripsi Program Acara.................................................................................
68
3.5.1 Program Harian......................................................................................
68
3.5.2 Program Acara Mingguan......................................................................
69
3.7 Data Karyawan 99ers Radio............................................................................
73
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3.7.1 Job Description Karyawan 99ers Radio.................................................
75
BAB IV PEMBAHASAN HASIL PENELITIAN 4.1 Analisis Data Responden.................................................................................
83
4.1.1 Jenis Kelamin Responden.....................................................................
83
4.1.2 Usia Responden....................................................................................
84
4.1.3 Pendidikan Formal Responden............................................................
85
4.1.4 Pekerjaan Responden...........................................................................
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4.1.5 Tanggapan Responden Mengenai Special Event
9 Coustic Sering
diadakan...............................................................................................
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4.1.6 Tanggapan Responden Mengenai Special Event 9 coustic Mengikuti acara Serupa di Stasiun Radio Lain...............................................................
88
4.2 Analisis Deskriptif Data Tentang Special Event 9 coustic.............................
89
4.2.1 Memberikan Informasi Secara Langsung.............................................
90
4.2.1.1 Informasi Program Kerja........................................................
90
4.2.1.2 Acara-acara peristiwa khusus..................................................
93
4.2.2 Sebagai Publikasi.................................................................................
96
4.2.2.1 Target Sasaran Memperoleh Pengenalan, Pengetahuan Dll
97
4.2.2.2 Menciptakan Citra Positif Perusahaan atau Lembaga.............
100
4.3 Analisis Deskriptif Tentang Data Minat Pendengar Pada PT Radio Swara Milliard Artha (Ninetyniners).....................................................................................
103
4.3.1 Perhatian..............................................................................................
103
4.3.1.1 Adanya Pengetahuan Yang Baru Tentang 9 Coustic..............
103
4.3.1.1.1 Adanya Keyakinan Pendengar Atas Special Event 9 Coustic Memberikan Wawasan.............................. xii
107
4.3.2 Keinginan............................................................................................
109
4.3.2.1 Keinginan Untuk Mengikuti Special Event 9 coustic setelah melihat atau mendengar iklan............................................................
109
4.3.2.2 Mengetahui Acara Special Event 9 Coustic Yang Ada di Ninetyniners Radio...............................................................
110
4.3.2.3 Special Event 9 Coustic Menarik..........................................
112
4.3.2.4 Format Acara Special Event 9 Coustic...................................
113
4.3.3 Kesan Bermanfaat...............................................................................
115
4.3.3.1 Setelah Melihat Atau Mendengar Acara Special Event 9 Coustic Ada Manfaat Yang diambil............................................................
115
4.3.3.2 Setelah Melihat atau Mendengar Acara Special Event 9 Coustic Responden Akan Mengikuti Kegiatan Tersebut.....................
117
4.3.3.3 Adanya Keyakinan Pendengar Berpengaruh Terhadap Kesediaan Untuk Mengikuti Acara Special Event 9 Cousti.....................
118
4.3.3.4 Tanggapan Responden Mengenai Special Event 9 Coustic Mampu Meningkatkan Minat...............................................................
120
4.4 Hubungan Teori Dengan Judul Penellitian....................................................
122
4.5 Hambatan-hambatan Kontribusi Special Event 9 Coustic Dalam Meningkatkan Minat Pendengar Pada PT Radio Swara Milliard Artha (Ninetyniners) Bandung.......................................................................................................
123
4.6 Usaha-usaha Yang Dilakukan Untuk Mengatasi Hambatan-hambatan Kontribusi Special Event 9 Coustic Dalam Meningkatkan Minat Pendengar Pada PT Radio Swara Milliard Artha (Ninetyniners) Bandung............................................
xiii
124
BAB V KESIMPULAN DAN REKOMENDASI 5.1 Kesimpulan.....................................................................................................
125
5.2 Rekomendasi..................................................................................................
127
DAFTAR PUSTAKA........................................................................................
128
LAMPIRAN-LAMPIRAN...............................................................................
130
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