CURRICULUM VITAE Dewi Liana

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CURRICULUM VITAE Dewi Liana Taman Alfa Indah F3/35, Joglo – Kembangan, Jakarta 11640 Home: (6221) 5840426 | Mobile: (62) 818807829 | E-mail: [email protected]

PERSONAL INFORMATION Full Name

:

Dewi Liana

Sex

:

Female

Place/Date of Birth

:

Jakarta, December 12th 1987

Marital Status

:

Single

Nationality

:

Indonesian

Religion

:

Buddhist

FORMAL EDUCATION University

:

Faculty of Economics Major: Marketing (Product and Brand Commercialization) BINUS University International (2006-present)

High School

:

SMAK Sang Timur, Jakarta

Middle School

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SMPK Sang Timur, Jakarta

Elementary School

:

SD Providentia, Jakarta

Kindergarten

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TK Providentia, Jakarta

SKILLS AND CAPABILITIES

Compose well-organized report, letter, and proposal for business purposes

Manage and coordinate national and international events

Plan and coordinate well-managed business presentations

Coordinate activities of community groups

Public speaking-related skills

150 WORKING AND ORGANIZATIONAL EXPERIENCE 2010

Teaching Assistant of Supply Chain and Operations Management – BINUS University International

Advisor of the 2010 International Photo Competition conducted by BINUS University International

2009

Communications Officer of Jiwa Foto Agency

Two-month internship at PT. Kotaisan Prima Transindo

President of BINUS International Marketing Community – BIMARC (2009-2010)

Project Leader of the 2009 International Photo Competition conducted by BINUS International and Panna Institute of Photography

Secretary of BINUS Musician Club (BIMUS) Night, a music and gathering event dedicated to BINUS Society

Member of Marketing Division of BINUS International Marketing Community – BIMARC

2008

Student Advisor of BINUS University International; primary job description includes assisting students with GPA below 2.00 to become more motivated in their study

Conducted 30 minutes business presentation in Unigroup – UTS Worldwide headquarter in St. Louis, USA, representing PT. Kotaisan Prima Transindo

Head of Public Relations Division of Padma Suci – Buddhist Temple Organization (2008 – present)

2007

Member of Youth Division of Padma Suci – Buddhist Temple Organization (2007 – present)

Designed and arranged presentation leaflet for PT. Kotaisan Prima Transindo, a local logistics company. The presentation format has greatly assisted them in conducting business presentations

Organized the content of Padma Suci – Buddhist Temple monthly bulletin boards

Secretary of Padma Suci – Buddhist Temple 2nd Annual Retreat

2003 – 2006

Head of Event Division of SMAK Sang Timur Christmas Event

Head of Public Relations Division of SMAK Sang Timur Paskibra Competition

151

Head of Student’s Activities of SMAK Sang Timur Student Committee’s Advisor

Secretary of Annual SMAK Sang Timur Student Committee Meeting

Member of Paskibra Division of SMAK Sang Timur Orientation Day

ACHIEVEMENTS

Top 12 Finalists – PPM Manajemen Business Case Competition 2010

BINUS International Dean’s List – Even Semester 2010 (Curent GPA: 3.80)

Honorable Mention – Storytelling Competition in the Master Sheng Yen Lu’s Book Launching Event at Ciputra Mall, Jakarta (2010)

BINUS International and Martha Tilaar Best Undergraduate Program Student (2009)

BINUS International Dean’s List – Even Semester 2009

BINUS International Honor’s List – Even Semester 2009 (2009 – present)

BINUS International Dean’s List – Even Semester 2008

Order of Merit – Marketing Agencies Association (MAA) Global Academic Challenge 2008

BINUS International Best GPA - Academic Year 2007/2008

BINUS International Outstanding Student of Marketing (2006)

BINUS International Best GPA - Academic Year 2006/2007

8th Best Graduate of SMAK Sang Timur – Social Major (2006)

1st Winner of Poetry Reading Competition in Permai – Art, Languages, Music, and Sports (2006)

Jakarta, June 2010

Dewi Liana

152 Appendix A: Original Journal (Vermeir & Van Kenhove, 2005)

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177 Appendix B: Questionnaire Form (English) No.

Dear Respondent, My name is Dewi Liana, a Marketing Student of BINUS University International. I am currently conducting a Thesis titled “The Influence of Need for Closure and Perceived Time Pressure on Price and Promotional Information Search in Hypermarkets Grocery Shopping in Jakarta: Carrefour, Hypermart, Giant”.

I would like to ask a little bit of your time to kindly fill in the questionnaire. Your response will only be used for academic purpose. Therefore, your identity will not be known throughout any of the process.

Thank you very much for your participation.

Yours sincerely, Dewi Liana

178 Demographic Measures 1. Gender

Male

Female

2. Age

<20

20-25

26-30

31-35

36-40

41-45

46-50

>50

Secondary School

High School

Bachelor Degree

Master Degree

Student

Professional/Entrepreneur

Housewife

Employee

3. Education

4. Occupation

College/Diploma

Other (please specify)______________________ 5. Area of Residence West Jakarta

South Jakarta

East Jakarta

Central Jakarta

North Jakarta

Depok

Tangerang

Bekasi

6. Average Monthly Income
Rp. 2,000,000 – Rp. 4,999,999

Rp. 5,000,000 – Rp. 10,000,000 >Rp. 10,000,000 7. Average Monthly Spending
Rp. 2,000,000 – Rp. 4,999,999

Rp. 5,000,000 – Rp. 10,000,000 >Rp. 10,000,000

179 8. Average Monthly Spending on Hypermarket
Rp. 250,000 – Rp.500,000

Rp. 500,000 – Rp.750,000 >Rp.750,000 9. Location of Hypermarket – choose one hypermarket that is most frequently visited among these three available options. Carrefour

Hypermart

Giant

10. Based on your answer on Question 9, please choose the area of hypermarket that is most frequently visited (you may choose more than one). Carrefour

Hypermart

Giant

West Jakarta

West Jakarta

West Jakarta

South Jakarta

South Jakarta

South Jakarta

North Jakarta

North Jakarta

North Jakarta

Central Jakarta

Central Jakarta

Central Jakarta

East Jakarta

East Jakarta

East Jakarta

11. How often did you visit hypermarket within the last three (3) months? ≤1

2-3x

5-6x

>6x

4-5x

180 Strongly Disagree-----> Strongly Agree

QUESTIONS A

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5 6 7 8 9

10 11

12 13 14

15

Scale Items: Price and Promotional Search Efforts Searching for Newspaper Ads Before buying a product, I check on the newspaper if the product is on specials When I see advertised specials on newspaper, I will keep the ads for future use I check the newspaper for advertised specials for grocery products. I shop for advertised specials in supermarkets. Looking for In-store Promotions In-store promotions I look for special deals inside the store before buying grocery products. I look for unadvertised specials offered by hypermarket. I look for point-of-purchase displays inside the store. I check the promotional booklet (or sometimes called leaflet/flyer) published by hypermarket I ask salespersons inside the store for promotional information Sale proneness If a product is on sale, that can be the reason for me to buy it. Compared to most people, I am more likely to buy brands that are on special. Comparing Unit Prices I compare unit prices across different package sizes. I compare unit prices across brands. Before buying a product, I check the price.

Switching Stores to Find Lowest Price The money saved by finding low prices is usually worth the time and the effort.

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I will shop at more than one store to find low prices. I will grocery shop at more than one store to take advantage of low prices I will almost always visit more than one hypermarket to find low prices Scale Items: PTP I find myself pressed for time when I do my grocery shopping I have only a limited amount of time available to do my grocery shopping I try to finish my grocery shopping as quickly as possible because I have other things to do I try to finish my grocery shopping as quickly as possible because I do not like doing it Scale Items: NFC Need for Structure I find that a well-ordered life with regular hours suits my temperament. I believe that orderliness and organization are among the most important characteristics of a good person My personal space is usually messy and disorganized. I like to have a place for everything and everything in its place. I enjoy having a clear and structured mode of life. Need for Predictability I do not like situations that are uncertain. I do not like to go into a situation without knowing what I can expect from it. I do not like to be with people who are capable of unexpected reactions. I dislike unpredictable situations. I like to have friends that are unpredictable Need for Decisiveness When I go shopping, I have difficulty deciding exactly what it is that I want

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When being faced with a problem, I usually see the one best solution very quickly I usually make important decisions quickly and confidently. I tend to put off making important decisions until the last possible moment I would describe myself as indecisive. Intolerance for Ambiguity I dislike it when a person’s statement is unclear to me. I dislike it when a person’s statement could mean many different things. I like to know immediately what a person means. I feel uncomfortable when someone’s meaning or intention is uncertain to me I like to know immediately why a person makes a certain decision Closed-mindedness Even after I have made up my mind about something, I am always eager to consider a different opinion When thinking about a problem, I consider as many different opinions on the issue as possible I always see many possible solutions to the problems I face. I usually consult many different opinions before forming my own view. I stick to my opinion even though others come up with plausible arguments

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183 Appendix C: Questionnaire Form (Bahasa) No.

Kepada Yth. Bapak/Ibu/Sdr./i Di tempat

Nama saya Dewi Liana dan saya adalah mahasiswi Universitas BINUS International jurusan Marketing. Saya sedang melakukan survey dalam menyusun skripsi berjudul “The Influence of Need for Closure and Perceived Time Pressure on Price and Promotional Information Search in Hypermarkets Grocery Shopping in Jakarta: Carrefour, Hypermart, Giant”. Untuk itu, saya hendak memohon kesediaan anda untuk meluangkan waktu sejenak mengisi angket ini.

Seluruh informasi yang diperoleh hanya akan dianalisa dan dipergunakan untuk keperluan akademis. Identitas responden dipastikan akan terjaga dengan baik selama proses studi ini berlangsung. Terima kasih sebelumnya atas waktu dan perhatian anda.

Hormat saya, Dewi Liana

184 1. Jenis Kelamin ☐Pria

☐Wanita

2. Usia

☐<20

☐20-25

☐26-30

☐31-35

☐36-40

☐41-45

☐46-50

☐>50

☐SMP

☐SMA

☐D3

☐Sarjana S1

☐Sarjana S2

☐Sarjana S3

☐Pelajar

☐Profesional/Wiraswasta

3. Pendidikan Akhir 4. Pekerjaan

☐Ibu Rumah Tangga ☐Karyawan ☐Lainnya (tolong sebutkan)______________________ 5. Daerah Tempat Tinggal ☐Jakarta Barat

☐Jakarta Selatan

☐ Jakarta

☐Jakarta Pusat

☐Jakarta Utara

☐Depok

☐Tangerang

☐Bekasi

6. Rata-rata Penghasilan per Bulan ☐
☐Rp. 2,000,000 – Rp. 4,999,999

☐Rp. 5,000,000 – Rp. 10,000,000 ☐>Rp. 10,000,000 7. Rata-rata Pengeluaran per Bulan ☐
☐Rp. 2,000,000 – Rp. 4,999,999

☐Rp. 5,000,000 – Rp. 10,000,000 ☐>Rp. 10,000,000

Timur

185 8. Rata-rata Pengeluaran per Bulan untuk Belanja di Hipermarket ☐
☐Rp. 250,000 – Rp.500,000

☐Rp. 500,000 – Rp.750,000 ☐>Rp.750,000 9. Lokasi Hipermarket – pilih satu saja hipermarket yang menurut anda paling sering anda kunjungi berdasarkan pilihan yang ada di bawah ini: ☐Carrefour

☐Hypermart

☐Giant

10. Berdasarkan jawaban anda pada no. 9, tolong pilih daerah lokasi hypermarket yang paling sering anda kunjungi (anda berhak memilih lebih dari satu lokasi) Carrefour

Hypermart

Giant

☐ Jakarta Barat

☐ Jakarta Barat

☐ Jakarta Barat

☐ Jakarta Selatan

☐ Jakarta Selatan

☐ Jakarta Selatan

☐ Jakarta Utara

☐ Jakarta Utara

☐ Jakarta Utara

☐ Jakarta Pusat

☐ Jakarta Pusat

☐ Jakarta Pusat

☐ Jakarta Timur

☐ Jakarta Timur

☐ Jakarta Timur

11. Seberapa sering anda mengunjungi hypermarket dalam kurun waktu tiga (3) bulan terakhir? ☐≤1

☐2-3x

☐5-6x

☐>6x

☐4-5x

186 PERTANYAAN 1 2 3 4 5 6 7 8 9 10

Sebelum membeli produk, saya melihat di koran terlebih dahulu apakah produk tersebut sedang dipromosikan Ketika saya menemukan iklan promosi produk di koran, saya akan menyimpannya untuk masa mendatang Saya membaca koran untuk mencari iklan mengenai produk kebutuhan rumah tangga yang sedang dipromosikan Saya membeli produk yang dipromosikan dalam iklan saat berbelanja di hipermarket. Saya mencari promosi spesial di dalam hipermarket sebelum membeli produk kebutuhan rumah tangga Saya mencari promosi produk yang tidak diiklankan di dalam hipermarket Saya mencari point-of-purchase display di dalam hipermarket (misalnya: rak spesial berbentuk hati untuk mempromosikan coklat di hari Valentine) Saya membaca brosur promosi yang biasa diterbitkan oleh hipermarket Saya bertanya kepada SPG mengenai informasi barang-barang promosi Jika sebuah produk sedang dalam masa diskon, hal itu bisa menjadi salah satu alasan saya membelinya

Sangat Tidak Setuju--->Sangat Setuju

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Jika dibandingkan dengan kebanyakan orang, saya cenderung membeli merck-merck produk yang sedang dalam masa promosi Saya membandingkan harga satuan barang pada ukuran kemasan yang berbeda-beda Saya membandingkan harga satuan barang pada bermacam-macam merck Sebelum membeli produk, saya terlebih dahulu melihat harganya Penghematan uang melalui usaha mencari harga yang lebih murah sebanding dengan alokasi waktu dan energi/tenaga yang dikeluarkan Saya akan berbelanja di lebih dari satu toko untuk mencari harga yang lebih murah Saya akan berbelanja kebutuhan rumah tangga di lebih dari satu toko untuk mengambil keuntungan dari harga yang murah Saya akan hampir selalu berbelanja di lebih dari

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satu hipermarket untuk mencari harga yang lebih murah Saya merasa terjepit oleh waktu ketika berbelanja kebutuhan rumah tangga Saya hanya punya waktu yang terbatas untuk melalukan kegiatan belanja rumah tangga

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Saya berusaha menyelesaikan kegiatan belanja rumah tangga secepat mungkin karena ada hal lain yang harus dilakukan Saya berusaha menyelesaikan kegiatan belanja rumah tangga secepat mungkin karena saya tidak suka melakukannya Saya merasa bahwa keteraturan dalam hidup sesuai dengan kepribadian saya Saya percaya bahwa kerapian dan keteraturan adalah sebagian dari karakter penting seseorang yang baik Ruangan pribadi saya biasanya berantakan dan tidak teratur Saya suka memiliki tempat khusus untuk segala sesuatu yang ada dan segala sesuatunya tepat pada tempatnya Saya menikmati gaya hidup yang jelas dan terstruktur Saya tidak suka situasi yang tidak pasti Saya tidak suka berada dalam situasi tanpa tahu apa yang bisa saya dapatkan/harapkan dari hal tersebut Saya tidak suka bersama dengan orang yang dapat mengatasi reaksi/situasi tidak pasti

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Saya tidak suka situasi yang tidak dapat diprediksi Saya suka memiliki teman yang sikapnya tidak terduga Ketika berbelanja, saya menemukan kesulitan memutuskan apa yang sebenarnya saya inginkan Ketika menghadapi persoalan, saya biasanya menemukan solusi terbaik secara cepat Saya biasa membuat keputusan penting dengan cepat dan percaya diri Saya cenderung menunda pengambilan keputusan penting sampai batas akhir waktu yang memungkinkan Saya akan menggambarkan diri saya sebagai orang yang tidak bisa mengambil/menetapkan keputusan

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Saya tidak suka ketika pernyataan seseorang tidak jelas bagi saya Saya tidak suka ketika pernyataan seseorang bisa mempunyai berbagai arti berbeda Saya ingin segera tahu apa maksud atau pendapat seseorang

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Saya merasa tidak nyaman ketika intensi seseorang tidak jelas kepada saya Saya ingin segera tahu mengapa seseorang membuat sebuah keputusan yang pasti Bahkan ketika saya sudah menetapkan pilihan saya terhadap sesuatu, saya selalu tertarik untuk mempertimbangkan opini yang berbeda Ketika memikirkan suatu persoalan, saya mempertimbangkan sebanyak mungkin opini-opini yang berbeda pada hal tersebut Saya selalu melihat banyak solusi yang mungkin diambil pada persoalan yang saya hadapi Saya biasa mengkonsultasikan banyak opini berbeda sebelum menetapkan pandangan saya sendiri Saya akan tetap teguh pada pendapat saya walaupun orang lain memiliki argumen yang masuk akal

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189 Appendix D: Factor Analysis – Combined Combined – Searching for Newspaper Ads

190 Combined – Looking for In-store Promotions

191

I look for special deals inside the store before buying grocery products. I look for unadvertised specials offered by hypermarket I look for point-of-purchase displays inside the store I check the shopping/promotional catalogue published by hypermarket I ask salespersons inside the store for promotional information If a product is on sale, that can be the reason for me to buy it Compared to most people, I am more likely to buy brands that are on special

Combined – Comparing Unit Prices

Rotated Component Matrix(a) Component 1 2 .620 .447 -.103 .830 .272 .566 .633 .354 .461 .558 .792 .026 .765

.059

192 Combined – Switching Stores for Lowest Price

193 Combined – Need for Closure Step 1

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I find that a well-ordered life with regular hours suits my temperament. I believe that orderliness and organization are among the most important characteristics of a good person My personal space is usually messy and disorganized. I like to have a place for everything and everything in its place. I enjoy having a clear and structured mode of life. I do not like situations that are uncertain. I do not like to go into a situation without knowing what I can expect from it. I do not like to be with people who are capable of unexpected reactions. I dislike unpredictable situations. I like to have friends that are unpredictable When I go shopping, I have difficulty deciding exactly what it is that I want When being faced with a problem, I usually see the one best solution very quickly I usually make important decisions quickly and confidently. I tend to put off making important decisions until the last possible moment I would describe myself as indecisive. I dislike it when a person’s statement is unclear to me. I dislike it when a person’s statement could mean many different things. I like to know immediately what a person means. I feel uncomfortable when someone’s meaning or intention is uncertain to me I like to know immediately why a person makes a certain decision Even after I have made up my mind about something, I am always eager to consider a different opinion When thinking about a problem, I consider as many different opinions on the issue as possible I always see many possible solutions to the problems I face. I usually consult many different opinions before forming my own view. I stick to my opinion even though others come up with plausible arguments

1 .117 .257 .025 -.004 .016 .261 .045 .075 .260 -.077 .012 .147 .178 .265 .165 .769 .775 .594 .709 .437 .068 .254 .019 .188 -.083

2 .788 .741 -.349 .685 .670 .190 .266 -.171 .157 .006 -.106 .085 .099 -.003 -.060 .147 -.002 .165 .064 .158 .022 .093 .106 .174 .304

Rotated Component Matrix(a) Component 3 4 5 .049 -.063 .065 .091 -.164 .147 .113 .539 .033 .398 .017 .184 .464 -.102 .081 .716 -.107 .106 .705 .051 .153 .436 .257 -.137 .706 .107 -.004 -.242 .609 .156 .173 .702 .115 .099 -.021 .156 .019 -.043 .111 -.046 .505 .239 .045 .745 -.176 .019 .198 .033 .087 -.003 .091 .174 .055 .282 .301 .019 .099 .239 -.014 .245 -.024 .257 .314 .031 .093 .745 .057 -.015 .826 .147 .171 .708 .059 .390 -.276

6 .116 .051 .117 .035 .100 .062 .089 .176 -.039 .134 .000 .798 .835 -.198 -.153 -.016 .182 .060 .142 .123 -.011 .080 .152 .037 .377

7 -.074 .067 -.292 .057 .008 .201 .109 .494 -.177 .166 .012 .136 -.069 .097 .236 -.211 .046 .219 .180 .456 .666 .255 .091 -.071 .295

196 Step 2

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198

I find that a well-ordered life with regular hours suits my temperament. I believe that orderliness and organization are among the most important characteristics of a good person My personal space is usually messy and disorganized. I like to have a place for everything and everything in its place. I enjoy having a clear and structured mode of life. I do not like situations that are uncertain. I do not like to go into a situation without knowing what I can expect from it. I do not like to be with people who are capable of unexpected reactions. I dislike unpredictable situations. I like to have friends that are unpredictable When I go shopping, I have difficulty deciding exactly what it is that I want When being faced with a problem, I usually see the one best solution very quickly I usually make important decisions quickly and confidently. I tend to put off making important decisions until the last possible moment I would describe myself as indecisive. I dislike it when a person’s statement is unclear to me. I dislike it when a person’s statement could mean many different things. I like to know immediately what a person means. I feel uncomfortable when someone’s meaning or intention is uncertain to me I like to know immediately why a person makes a certain decision Even after I have made up my mind about something, I am always eager to consider a different opinion When thinking about a problem, I consider as many different opinions on the issue as possible I always see many possible solutions to the problems I face. I usually consult many different opinions before forming my own view.

1 .104 .248 .036 -.013 .013 .262 .047 .059 .272 -.104 .002 .119 .160 .238 .145 .783 .776 .589 .703 .412 .037 .251 .030 .203

2 .799 .741 -.363 .699 .688 .214 .288 -.205 .190 -.016 -.111 .107 .129 .075 -.083 .125 .000 .153 .072 .190 .013 .084 .085 .173

Rotated Component Matrix(a) Component 3 4 5 .028 -.040 .047 .078 -.144 .143 .125 .494 .065 .384 .029 .177 .443 -.100 .079 .711 -.110 .111 .698 .040 .159 .514 .248 -.114 .678 .083 .008 -.196 .633 .134 .200 .698 .112 .115 .005 .118 .012 -.027 .074 -.087 .590 .124 .099 .759 -.186 .013 .171 .070 .086 .000 .094 .189 .065 .294 .308 .031 .096 .245 .044 .190 .025 .313 .274 .036 .109 .748 .055 -.030 .861 .121 .157 .728

6 .133 .056 .099 .040 .097 .054 .078 .163 -.049 .161 .009 .830 .862 -.115 -.136 -.035 .185 .059 .150 .163 .019 .080 .125 .020

7 -.048 .095 -.356 .051 .002 .177 .071 .405 -.211 .135 -.047 .141 -.051 .167 .175 -.217 .063 .219 .182 .491 .668 .274 .095 -.062

199 Combined – PTP

200 Appendix E: Factor Analysis – Carrefour Carrefour – Searching for Newspaper Ads

201 Carrefour – Looking for In-store Promotions

202

I look for special deals inside the store before buying grocery products. I look for unadvertised specials offered by hypermarket. I look for point-of-purchase displays inside the store. I check the shopping/promotional catalogue published by hypermarket I ask salespersons inside the store for promotional information If a product is on sale, that can be the reason for me to buy it. Compared to most people, I am more likely to buy brands that are on special.

Carrefour – Comparing Unit Prices

Rotated Component Matrix(a) Component 1 2 .808 .140 .276 .109 -.077 .892 -.052 .681 .506 .883 -.010 -.105 .483 .315 .091 .498 .567 -.132 .163 .832 -.134

3

203 Carrefour – Switching Stores for Lowest Price

204 Carrefour – NFC

205

206

1 I find that a well-ordered life with regular hours suits my temperament. I believe that orderliness and organization are among the most important characteristics of a good person My personal space is usually messy and disorganized. I like to have a place for everything and everything in its place. I enjoy having a clear and structured mode of life. I do not like situations that are uncertain. I do not like to go into a situation without knowing what I can expect from it. I do not like to be with people who are capable of unexpected reactions. I dislike unpredictable situations. I like to have friends that are unpredictable When I go shopping, I have difficulty deciding exactly what it is that I want When being faced with a problem, I usually see the one best solution very quickly I usually make important decisions quickly and confidently. I tend to put off making important decisions until the last possible moment I would describe myself as indecisive. I dislike it when a person’s statement is unclear to me. I dislike it when a person’s statement could mean many different things. I like to know immediately what a person means. I feel uncomfortable when someone’s meaning or intention is uncertain to me I like to know immediately why a person makes a certain decision Even after I have made up my mind about something, I am always eager to consider a different opinion When thinking about a problem, I consider as many different opinions on the issue as possible I always see many possible solutions to the problems I face. I usually consult many different opinions before forming my own view. I stick to my opinion even though others come up with plausible arguments

.404 .210 .129 .747 .630 .465 .653 .027 .731 -.026 -.234 .104 -.101 .048 -.149 .191 .019 .542 .221 .289 -.040 -.103 -.090 -.292 .198

2 -.090 -.187 -.181 -.229 -.150 -.324 .019 -.133 .106 .198 -.002 .013 -.170 .053 .019 -.090 -.236 -.346 .026 -.214 .183 .816 .860 .508 -.074

-.071 .172 -.033 .089 -.019 .298 .055 .088 .241 -.018 .271 .125 .055 -.152 .016 .706 .751 .501 .701 .106 -.033 -.177 -.119 -.128 -.101

Rotated Component Matrix(a) Component 3 4 5 6 -.103 .635 .136 .216 .105 .807 .093 .118 .348 .091 -.054 .689 -.097 .105 .134 .141 -.021 .384 .072 .178 .390 .223 -.045 -.257 .081 .038 -.176 -.316 -.070 -.163 .085 -.738 -.009 .089 -.033 -.199 .388 .590 -.069 .008 .559 .293 -.100 .208 .118 -.059 .820 -.052 -.028 .262 .820 -.032 .768 -.030 .089 .102 .645 .149 .001 .430 -.252 .058 .054 -.012 .033 .115 -.068 -.115 -.113 -.078 .140 .090 .106 -.057 .244 .044 -.123 .069 .242 -.032 .284 .065 -.037 .138 .138 -.231 .015 .049 -.108 .023 -.210 .001 .280 .069 .119 -.124 -.099 -.063 .492 -.454

7

8 -.024 -.034 -.063 .020 .113 .010 -.015 -.282 -.134 .383 .014 -.275 .123 .075 .250 .319 -.065 .084 -.276 -.007 .723 .181 .057 -.455 .172

9 .220 -.009 -.212 .067 .114 .057 .497 -.049 -.071 -.050 .449 .040 .167 -.170 .117 -.100 .058 .168 .216 .713 -.027 -.056 -.054 -.280 -.199

207 Carrefour – PTP

208 Appendix F: Factor Analysis – Hypermart Hypermart – Searching for Newspaper Ads

209 Hypermart – Looking for In-store Promotions

210

I look for special deals inside the store before buying grocery products. I look for unadvertised specials offered by hypermarket. I look for point-of-purchase displays inside the store. I check the shopping/promotional catalogue published by hypermarket I ask salespersons inside the store for promotional information If a product is on sale, that can be the reason for me to buy it. Compared to most people, I am more likely to buy brands that are on special.

Hypermart – Comparing Unit Prices

Rotated Component Matrix(a) Component 1 2 .655 .395 -.089 .771 .264 .683 .688 .382 .572 .488 .823 .057 .853 -.129

211 Hypermart – Swtiching Stores for Lowest Price

212 Hypermart – NFC Step 1

213

214


1 -.040 -.258 -.040 -.181 .084 -.187 -.192 -.213 .215 -.036 .114 -.276 -.089 .219 .094 -.121 -.168 -.553 -.392 -.646 .655 .762 .719 .747 -.019

2 .794 .701 .267 .680 .702 .127 .333 -.279 .079 -.095 .324 .085 .113 .200 .409 .080 -.025 -.069 -.041 -.074 -.163 -.105 -.217 -.043 .432

3 -.032 .137 -.062 .383 .500 .780 .693 .212 .734 .172 -.215 .159 .018 -.202 -.125 .117 .004 .282 .568 .252 -.024 .079 -.029 -.093 .107

Rotated Component Matrix(a) Component 4 5 -.001 .173 .098 .006 .005 .228 -.143 -.218 .016 .049 .008 .022 -.084 -.026 -.040 .064 .268 .114 .050 .835 -.373 .366 -.045 -.173 .202 .070 -.365 .447 -.199 .578 .854 -.124 .750 .101 .259 -.105 .385 -.155 .244 .010 -.271 .180 -.220 -.011 .226 -.107 .068 .041 .039 -.257

6 .131 .043 .045 -.077 .083 .067 .159 .090 -.073 -.050 -.007 .718 .863 -.149 .118 -.062 .397 .247 .090 .068 -.072 -.115 .037 -.126 -.044

7 .077 -.079 -.071 -.070 .041 .132 .053 .766 .211 -.028 -.132 .059 -.015 .132 -.327 -.084 .156 -.116 -.068 .132 -.235 -.018 .180 -.162 .698

8 -.036 .140 .796 .269 .167 .094 -.220 -.036 -.139 .107 .377 .244 -.124 .136 .091 .026 -.015 .218 .058 .253 .032 .163 .284 -.138 -.068

215 Step 2

216

217

1 I find that a well-ordered life with regular hours suits my temperament. I believe that orderliness and organization are among the most important characteristics of a good person My personal space is usually messy and disorganized. I like to have a place for everything and everything in its place. I enjoy having a clear and structured mode of life. I do not like situations that are uncertain. I do not like to go into a situation without knowing what I can expect from it. I do not like to be with people who are capable of unexpected reactions. I dislike unpredictable situations. I like to have friends that are unpredictable When being faced with a problem, I usually see the one best solution very quickly I usually make important decisions quickly and confidently. I tend to put off making important decisions until the last possible moment I would describe myself as indecisive. I dislike it when a person’s statement is unclear to me. I dislike it when a person’s statement could mean many different things. I like to know immediately what a person means. I feel uncomfortable when someone’s meaning or intention is uncertain to me I like to know immediately why a person makes a certain decision Even after I have made up my mind about something, I am always eager to consider a different opinion When thinking about a problem, I consider as many different opinions on the issue as possible I always see many possible solutions to the problems I face. I usually consult many different opinions before forming my own view. I stick to my opinion even though others come up with plausible arguments

-.038 -.254 -.031 -.176 .090 -.183 -.191 -.211 .217 -.034 -.268 -.085 .219 .096 -.118 -.163 -.549 -.388 -.641 .654 .763 .723 .744 -.017

2 .800 .702 .297 .693 .712 .133 .330 -.279 .082 -.076 .090 .112 .216 .419 .071 -.032 -.062 -.041 -.067 -.159 -.101 -.216 -.050 .422

-.045 .138 -.096 .367 .487 .784 .697 .213 .732 .161 .160 .016 -.224 -.138 .129 .011 .279 .575 .252 -.033 .070 -.030 -.084 .114

Rotated Component Matrix(a) Component 3 4 5 -.006 .133 .171 .115 .042 -.010 -.007 .049 .234 -.148 -.073 -.217 .012 .084 .047 .011 .067 .023 -.086 .160 -.027 -.050 .092 .072 .250 -.073 .132 .042 -.050 .840 -.034 .719 -.178 .196 .864 .077 -.378 -.147 .447 -.196 .117 .563 .860 -.064 -.121 .749 .397 .108 .255 .251 -.094 .384 .092 -.147 .245 .072 .015 -.280 -.074 .179 -.226 -.118 -.011 .227 .033 -.105 .078 -.133 .034 .047 -.045 -.266

6

7 .080 -.082 -.080 -.071 .042 .127 .058 .768 .217 -.037 .051 -.010 .129 -.331 -.077 .162 -.114 -.064 .129 -.236 -.021 .174 -.167 .699

8 -.034 .093 .819 .283 .173 .081 -.206 -.005 -.100 .099 .218 -.108 .152 .067 .022 -.007 .245 .075 .258 .046 .169 .267 -.189 -.087

218 Hypermart – PTP

219 Appendix G: Factor Analysis – Giant Giant – Searching for Newspaper Ads

220 Giant – Looking for In-store Promotions

221 Giant – Comparing Unit Prices

222 Giant – Switching Stores for Lowest Price

223 Giant – NFC

224

225


1 .207 .277 -.142 -.061 .099 .321 .152 .143 .285 -.003 .059 .199 .100 -.078 -.154 .773 .813 .720 .782 .546 -.034 -.270 -.055 -.147 .017

2 .088 .206 .103 .513 .701 .756 .783 .560 .279 .075 -.329 .172 .101 .149 .051 -.074 .118 .291 .210 .370 -.273 -.230 -.048 .030 .085

3 -.011 -.193 .069 -.085 -.081 -.080 -.160 .182 -.109 .367 .315 -.244 -.066 .469 -.212 .015 -.080 -.230 -.123 -.236 .527 .794 .829 .695 .243

Rotated Component Matrix(a) Component 4 5 .808 .164 .803 .006 .194 -.037 .663 .129 .456 .122 .117 .107 .178 .047 -.075 .261 .277 .165 .159 -.070 .060 .047 .139 .809 .113 .891 -.062 .179 -.117 .188 .181 .008 .067 .214 .098 -.179 .122 .201 .114 .191 .203 .133 -.032 -.086 -.154 -.173 -.285 -.275 .196 .271

6 -.092 .018 .054 -.051 .110 -.118 .112 -.491 -.184 .190 .469 .122 .094 .585 .779 -.006 -.071 .104 -.163 -.270 .243 -.058 -.153 .212 -.197

7 .008 .000 .038 .183 -.007 .256 -.078 -.016 .579 .671 .205 -.129 -.029 -.075 .235 .060 .091 -.251 .133 -.006 .287 .062 -.037 -.235 -.700

8 .108 .178 .803 -.065 .079 .034 .003 .231 -.097 .156 .405 .061 -.076 -.126 .181 -.285 .017 -.059 .039 .299 -.275 .086 .020 .228 -.011

226 Giant – PTP

227 Appendix H: ANOVA – Hypermart Hypermart – NFC

228

229

230 Appendix I: ANOVA – Giant Giant – NFC

231

232

233

234 Giant – PTP

235

236

CURRICULUM VITAE Dewi Liana

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