By : Derli Fahlevi (2015)
CULTURE AS
ORGANIZATION BINDER • Unify the employee to achieve business goals • Culture as a glue • Organization identity • Enforcing the organization structure and control • Forming standard of behavior • Strengtening employee sense of belonging/ ownership
Vision/ Mission
INFLUENCER
Values
• Leaders behavior • Employee Selection • Business Environment • External Culture
Goals
Tasks
Practices
Behaviors
Real Results
CULTURE
STRATEGIC
Strategy
Culture Transformation a story of transformation journey
PT. Trans Retail Indonesia
Why Change? What to Change? How to Change?
Why Change? 2013 2010 PT. Carrefour Indonesia
+
1998 PT. Carrefour Indonesia
PT. Trans Retail Indonesia
What to Change? Our History
Our Dream
Business Process
• Hypermarket • Same as business with group • System from Carrefour Group • Self Service
• Multi format • Conglomerate business group • New system • Customer Service
Customer Segment
• Middle - Low
• Middle - Up
Employee mindset
• Replenishment Excellence Oriented • Task Oriented
• Customer Oriented • Intrapreunership
New Business Strategy
New Culture
Demographic
66%
34%
How to Change? 8 Steps Transformation Process *)
1. ESTABLISHING A SENSE OF URGENCY 2. CREATING OUR TEAM 3. DEVELOPING OUR VISION AND STRATEGY
4. COMMUNICATING THE CHANGE VISION 5. EMPOWERING ACTIONS TO OUR LEADERS 6. GENERATING SHORT-TERM WINS
7. CONSOLIDATING GAINS AND PRODUCING MORE CHANGE 8. ANCHORING NEW APPROACHES IN THE CULTURE (*) John Kotter: Our Iceberg is Melting, 2005)
Culture Transformation Road Map “Hunger Games” as a tool
2013
2014
• Audition
• Continue the Games
• New Structure
• Starts Transformation
• Build Change Agents
- Brand
• Start the Games
- Technology
- The best Sales & Ebit
• Program Merdeka • Angkasa Program
Culture Internalization
2015 • Consolidation & produce more change
2016 • Culture Internalization • Improvement Monitoring
• Communicate ,Communicate • Align people to practice
& Communicate • Building good leader & people involvement
Trans Retail Journey HUNGER (Kemauan)
PROFESSIONAL (Kemampuan)
TRUST (Kepercayaan)
Values
Character
1.KEMAUAN 3. KEPERCAYAAN
potensi dan memotivasi diri bersama rekan kerja dengan bekerja keras dan disiplin guna Mau terus mengembangkan
Percaya kepada Tuhan Yang Maha Esa, maju bersama perusahaan dengan selalu
berkontribusi positif sebagai role model. Percaya kepada para pemimpin dan semua anggota tim dalam mengatasi berbagai tantangan dan terus melangkah maju mencapai tujuan
8. Integritas 9. Jujur & Bersih 10. Rasa memiliki
memberi manfaat dan kebahagiaan bagi perusahaan, masyarakat dan bangsa indonesia, selain bagi keluarga dan pribadi
1. 2. 3. 4.
Disiplin Kerja Keras Komitmen / Nationality Ulet/ tangguh
2. KEMAMPUAN dengan terus belajar, terus menciptakan inovasi sesuai dengan prinsip kewirausahaan Mampu meningkatkan kompetensi diri
terhadap setiap tantangan dan peluang dengan turun ke bawah guna mencapai tujuan dan kepentingan bersama
5. Innovation 6. Professional 7. Enterpreneurship
Trans Retail Journey 1. ESTABLISHING A SENSE OF URGENCY
Hunger Game – The Audition
2. CREATING OUR TEAM
Hunger Game – The Announcement
3. DEVELOPING OUR VISION AND STRATEGY
Leaders Foot Step – Jejak Langkah Pemimpin
4. COMMUNICATING THE CHANGE VISION
Change Agent Program
5. EMPOWERING ACTIONS TO OUR LEADERS
Program MERDEKA
6. GENERATING SHORT-TERM WINS
Hunger Game – The Result SALES ACHIEVEMENT 2013: Unprecedented double digit
7. CONSOLIDATING GAINS AND PRODUCING MORE CHANGE 8. ANCHORING NEW APPROACHES IN THE CULTURE
5K1P, TREM, New EVP, ANGKASA,
Trans Retail Journey 1. ESTABLISHING A SENSE OF URGENCY
Audition
1. 146 participants selected by Committee for the Audition 2. Audition process: • Individual invitation, No clues • 7 days and Night, start in midnite, 20 hours/day, 1 hours/ participants • Top Management Commitment • HR prepare all the data
• • • • •
What is your mission and passion in life? What are your achievements at work and How do you achieve them?
How would you use your achievement to bring future success in PT. Trans Retail Indonesia?
Break the predictable routine Break the comfort zone Create alertness and readiness Prepare mindset for new ways Alignment Personal & Professional aspiration
Trans Retail Journey 2. CREATING THE TEAM Anouncement
Competency Enhancement Competency
Empowerm ent
Comencem ent
Start the Game
Enhancement
• Individual letter • Rotation – Promotion Stay
Create Team
Training Soft & Functional Competency
Budget & Strategy Preparation
Ceremony, Signing Commitment Letter
Starts the Games
Trans Retail Journey 3. DEVELOPING OUR VISION AND STRATEGY
Jejak Langkah Pemimpin 1. Top Leader (Local & Expat) 2. One Day Journey: • Start 03:30 AM – 23:30 PM • 6 Destinations – 45 km • Walk, Kopaja, Bajaj, Angkot, Alphard 3. Agenda: • Game – Biz Quiz • Store Visit • Define Mission & Strategy • Know each other • Surprise Party
• Break the routine & Comfort Zone • Feel and experience the daily struggle of our Associate • Create bonding for New Management team
4. COMMUNICATING THE CHANGE VISION
Change Agent Programs
5. EMPOWERING ACTIONS TO OUR LEADERS
4th Wave Leadership :
Program Merdeka
• L1 Fear Based - Output
• L2 Reward Based - Outcome • L3 Value Based - Impact
• L4 Transformation Based Legacy
LEGACY FOR BETTER INDONESIA
6. GENERATING SHORT-TERM WINS
Celebrate HG Winner
Winner
7. CONSOLIDATING GAINS AND PRODUCING MORE CHANGE 8. ANCHORING NEW APPROACHES IN THE CULTURE
Operational Priorities 5K1P TREM (TRANS RETAIL ENTREPRENEURSHIP MODEL)
8. ANCHORING NEW APPROACHES IN THE CULTURE
May Day Activity “May Day dengan Kemauan, Kemampuan, dan Kepercayaan” Di hari Mayday kita manfaatkan dengan acara kebersamaan dengan sarapan Nasi Goreng dan Telur dengan bentuk hati (Love),yang merupakan perlambang Cinta Kasih kita kepada associate yang telah memilih untuk bekerja bersama dengan Trans Retail dan seluruh keluarga yang selalu memberikan dukungan kepada seluruh associate.
8. ANCHORING NEW APPROACHES IN THE CULTURE
Independence Day “Upacara & Perlombaan Perayaan 17 Agustus” PT Trans Retail mengadakan upacara bendera dan perlombaan dalam rangka merayakan kemerdekaan Indonesia pada tanggal 17 Agustus di semua gerai Carrefour. Dan sebelumnya selama 15 tahun tidak mengenal upacara bendera kemerdekaan Indonesia.
8. ANCHORING NEW APPROACHES IN THE CULTURE a quest to build future
Intrapreneur for better Indonesia
Process Focus • Recruit for Competence / Skill • Revamp Employee Value Proposition & Talent Branding, • Expand Sourcing Channel, • Improve Process from Acquisition to On Boarding • Strengthen Cooperation with Major Universities
Culture Fit Focus • Recruit for Passion & Legacy • Care for Indonesia • Freedom spirit • Entrepreneurial mindset
8. ANCHORING NEW APPROACHES IN THE CULTURE
Angkasa Program Our Commitment in Angkasa Program 2014 100 Difable 2015 1,5% of total employee YTD August 154 Person = 1.25 %
2020 5% of total employee ( at least 1000 Person)
8. ANCHORING NEW APPROACHES IN THE CULTURE
Guiding - Culture Internalization Change Top Leader Top Leader : 29
Change Leader GM : 102 Store Mgr : 34 Total
: 136
Change Agents Manager : 394 Staff : 1074 Total
CHANGE TOP LEADERS Top Management as Change Top Leader
CHANGE MANAGEMENT TEAM - Store Manager and GM as Change Leader - HR - Corporate Culture
CHANGE AGENTS Chosen Associates (Staff, TL and Manager level)
: 1.468
Total Change Agents : 1.633
TARGET PERUBAHAN All Associate
CHANGE AGENTS WINNER AND REWARDS
Lesson Learn HR people role in Culture Transformation : • be a First Believers • be an Endorser • be a Role Model • be Creative
Thank You!
