agency introduction lange lozanastraat 258 box antwerp 0032 (0) brandhome.com

agency introduction

lange lozanastraat 258 box 17 2018 antwerp 0032 (0)3 237 05 95 brandhome.com

Brandhome mission

We ensure above market growth for our customer’s brand(s)

Title contents

In this presentation:

why work with Brandhome? ............................... 4 who are the Brandbuilders? ............................. 14 branding trends ............................................. 24 Brandhome work(s): ....................................................... 26. cases online branding .......................................... 74 ...................................................... 86 events references ..................................................... 88

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why work with Brandhome?


Brandhome who we are and what we do Brandhome is a full-service brand building agency. Our expertise lies in the following domains: advertising, communication, consultancy, branding, design, media and PR. Customers can turn to us for brand building from a to z: we offer strategic and creative solutions for brands, inside or outside your market environment, internally and externally. We care for our customers’ brand as if it were our own. You can entrust Brandhome with your brand. We’ll make it work for you.

BeNeLux

World

brand strategy

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brand architecture

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brand design

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brand communication (360 degrees)

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media management

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Brandhome offers different types of services. In the Benelux, we support companies in determining brand strategy, in building brand architecture, in creating brand designs, in the translation to brand communication and implementation as well as in media management. Worldwide, our expertise lies in brand strategy, brand architecture and the broad spectrum of brand design.

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Brandhome what can we deliver

strategy

communication

Brand identity prism, Brand portraits, Marketing and communication plan, Communication development plan, Imagery, Internal sensitizing campaign, Moodboards, Umbrella concept

Designs company car, Digital annual report, Special action websites, Newsletter (brand/product), HR communication, Internal sensitizing campaign, Internal staff magazine, Intranet site, Elaboration campaign, Advertising - posters (36/12/18m2), Swanks, Wild posters, Stickers, Communication concepts, Customer magazine (B2C and B2B), Top topical, Consumer campaigns, Moodboards

Digital corporate design manager, Digital annual report, E-news, E-Christmascard, Special feature websites, Banners internally, Banners externally, Contest, Games, Competition, Direct mailings, Calendars, Stickering, Company cars, packaging New Year present, Gadgets, Stationary, MGM, Expo stands and design, General conditions and terms of sale, Internal staff magazine, Staff badge, Intranet site, Folders, Sales, Imagery - elaboration, Factsheets, Brochures, Posters, Outdoor advertisements, Customer Magazine, Radio commercials, TV commercials, 2D/3D Animation

Renaming, Branding, Rebranding, Brand Essence, Brand development plan, Pay-off, PMC // PMDC, Vision/mission/ambition/identity, Communication strategy, Corporate communication development, Brand assessments, Brand architecture, Market research, Brand strategies, Sales organizer, VMAI, Company presentation, Furnishing companies

Website development, Sales organizer, Company presentation, Management summary, Imagery, Brand portaits, Market research (TOMA…), Brandbook, Partnership development

Website, Sales organizer, Brand registrations, Brand division, Elaboration Partnerships, Registrations URL’s

Brand visualisation

Website, Logo, Imagery, Annual report, Uniforms, Furnishing companies, Thema logos, Icons, Labels (green certificate, KMDA certificate)

Brand manual, Signs, Business premises, Logo, Concept development, Furnishing events, Icons

Media analysis, Media valuation, Media channels strategy, Media assessments, Media optimization plan, Sponsoring strategy

Creative media filling, Competitions (radio/tv), Media planning

Contest, games/competition, Media planning and optimization, Ambient media items, Media buying and roll-out

(Indirect) Media analysis, Consumer/customer touchpoints analysis, Issue analysis, Sponsoring approach

Corporate movie, Press releases, Special feature websites, Annual report, Social report, Sustainability report, Manifests, Crisis communication, Guidance take-over: press, spokesperson, questions and answers, Press guidance

Sponsor items, Furnishing expo stands, Development partnerships, Press conference, Media training, Annual report

advertising

consultancy

design

media

public (PR)

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implementation


Brandhome method® how we do it We believe that a clear and strong brand identity is essential for brand building. Our unique Brandhome Method® is based on this belief. The Brandhome method® is a way of thinking and will guide you through strategy, communication and implementation of the entire brand building process. A thought process precedes each of our creative processes. We put ourselves in the position of the brand and ask ourselves: Who am I? What do I stand for? What am I trying to communicate? Where do I want to go? How can I achieve this? What will I say? We determine the identity of the brand. We visualize the outcome in an identity prism. The prism then constitutes the compass for everything we do. Strong brands radiate their unique identity in their behaviour, style, verbal and non-verbal communication. Their image is a perfect reflection of their identity: how the consumer perceives the brand matches exactly with the image the brand wants to convey. Brand identity drives the development at all levels going from strategy over communication to implementation. Brandhome makes your brand grow faster than the market. How do we achieve this? We take into account the identity of the brand. So we build a positive, credible and, above all, a consistent image in the minds of consumers. This will undoubtedly reinforce our customer’s market position.

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WordPress

SEO

Fireworks

Drupal wireframes

Javascript

interactive magazines

app

usability

copywriting web scenarios

HTML

Flash motion graphics jQuery PHP CSS MySQL

tagged @ Brandhome

identity-based design & production

identity-based concept and creation

identity-based strategy

identity-based branding

social marketing

corporate sites

buzz management

viral marketing

blogs

brand activation tumblr

content management

twitter

cams

dynamic bannering

facebook

foursquare

micro sites social media

brand atmosph er il ne e on

core brand identity determines the life of your brand wherever it is

all possible stakeholders.

elements with each other and with

a method to connect all brand

has evolved towards a way to do just that:

originally developed for brand building,

The Brandhome method®,

of preferred partners.

it be in-house or in a network

level of implementation, whether

needs to be able to connect every

That’s why the agency of the future

is directly or indirectly connected.

and its communication and marketing

Every aspect of your brand

interacting with consumers.

we’re not just talking about

“interaction is key”,

When we talk about



Brandhome how we do it together Brandhome works with the 4PC-model. It is built on the basic principle that we work in a diverse team around the customer. In concreto, it means that four Brandhome professionals (i.e. strategy, account management, creative direction & backup account) are assigned to one client/case. This way of working has proven to be hands-on, pragmatic and efficient. Furthermore, it focuses on the client with a clear contact point and enables contact with other profiles, inciting co-creation. In brief, you could say that this method unites Brandhome and the client in one team.

4PC-model 4 professionals per client account

creation

strategy CLIENT

backup account

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Brandhome identity prism corporate identity Brandhome’s brand identity is displayed here as an identity prism. We radiate and live by our identity, and this can be perceived in everything we do: our logo, corporate identity, verbal and non-verbal communication, in this booklet, but also in our offices. We create a unique and consistent image. Because we consciously express our own identity, we create a considerable competitive advantage. It ensures sustainable growth based on our common vision, mission and ambition. It reinforces our Brandhome brand.

identity driven building identity driven Brandbuilders “First we shape our buildings, then they shape us,” Sir Winston Churchill once stated. Buildings define our behaviour and our way of thinking. In a church, we automatically become quiet and calm: we unconsciously start walking on the tip of our toes. The way we think is also influenced: we will reflect on issues we would otherwise rush by. The Brandhome headquarters also influence our behaviour and thinking pattern. Our way of working is in line with the design of our office. We are the best ambassadors of our brand. We are Brandhomies.

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working on brands Ensuring above market growth for our customer’s brand(s) is Brandhome’s mission. Indeed, if their brands grow faster than the market – i.e. awareness, preference, margins, and degree of distribution or innovation – then we will grow with them. We are brandbuilders. Brandhome builds market share for its customers. We have all the knowledge and experience in-house: consultancy on marketing and communication, creation of advertising and design, offline and online, PR and brand activation. At Brandhome, customers will receive an integrated solution for all their marketing and communication questions. Moreover, Brandhome has an official media accreditation, so we buy at the best prices. Thanks to our scale, we can offer very competitive conditions for major costs such as printing, radio production and print advertising. We gladly share these benefits with our customers. During the last 10 years, and thanks to the growing nature of our customers, Brandhome has become a leading company.

Brandhome foundation vzw Brandhome believes it is important to offer its expertise free of charge to social organisations which often lack the resources for professional communication. The Brandhome foundation npo is mainly committed to disadvantaged children and we try to contribute to make them more self-reliant. We developed a campaign to find donors for the Antwerp toy library ‘De Rinkelbel’. The Guidance Centre for Autism received a therapeutic swing, mentally handicapped children in a primary school in Sint-Job-in-’t-Goor received playing balls and disadvantaged children got the opportunity to go on a holiday through Pirlewiet. Recently, we created a campaign for SPARK, a non-profit organisation that benefits children with autism by providing a digital tool that helps them to communicate and talk more easily. 13

who are the Brandbuilders?


the Brandhome team is at your service strategy, coordination, guidance Erik Saelens – strategy director, [email protected] Nicoline Spruijt – managing director, [email protected] Bert van Rooijen – creative director, [email protected] Véronique Dedecker – account manager, [email protected] Saskia Spruijt – account manager, [email protected] Hendrik Vandecruys – office & production manager, [email protected] creation, copy, design led by Bert van Rooijen – creative director Tom Moulaert – production, DTP Evie Van Den Broeck – art, DTP Mike Weytjens – art, DTP Levi Rylant – art, DTP Stefaan Pauwels – senior copy Isabelle Carremans – copy supporting services Norberto Guieb Emily Sajulan Luzminda Sajulan contact Brandhome Lange Lozanastraat 258 box 17 B-2018 Antwerp t 0032 (0)3 237 05 95 brandhome.com company number BE 0875.351.952

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Erik Saelens founded Brandhome in 1996 as an online knowledge institute to collect and consolidate worldwide information on branding onto an online platform, and to make it easily accessible for senior management, interested in brand management. While working at Sodexho and KPN, Erik Saelens noticed Brandhome became more popular: almost 12.000 marketing and communication executives subscribed to the weekly Brandhome Brand Newsletter. Since 1997, Brandhome has launched online conferences (webcasts), organized various knowledge exchange events and edited various theses and books. In 2003, Brandhome changed from a free knowledge network into a brand consultancy company. The necessity to integrate the solutions and implementation for customers pushed Brandhome to go further than only consultancy and Brandhome became a full service brand communications group. Brandhome is based in Antwerp (Belgium) and is a leading identity driven brand communications company in the Benelux.

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Nicoline Spruijt has a track record in sales, marketing and general management in FMCG and Logistics. She has more than 15 years of experience in the business. In July 2007, Nicoline Spruijt joined Brandhome as managing director. Within Brandhome, she combines the overall operational management of the group with active involvement in strategic projects of customers. Nicoline Spruijt started her career at British American Tobacco in 1991 and worked for BAT both in Sales and Marketing, nationally and internationally, operationally developing the business and internationally setting up the best practices in account management. In her different roles, she has been involved in building brands, in building structures, in achieving operational results and in many organizational development programs as well as in installing culture changes and participating in restructuring operations. In her last role, she managed a TOP 100 company in Belgium with 300 people as ceo and managing director. With her team she achieved the operational results whilst successfully implementing a culture change program and upgrading the value of the company and the people. Nicoline Spruijt studied Applied Economics in Antwerp (Belgium). She has followed many national and international training programs in operational management and in people development. Nicoline is of Dutch nationality and operates fluently in English, Dutch and French.

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Bert van Rooijen is a communication professional with more than 18 years of experience in advertising, concept and design. In January 2012, Bert van Rooijen joined Brandhome as creative director. He is responsible for the creative management and design fulfilment of the (re)branding and communication projects within the company. Bert van Rooijen started his career as junior art director in the Netherlands in 1994. He has since worked in many advertising agencies and strategic design companies as (senior) art director and creative director and has also worked on his own as a brand communication concept and design specialist. He was a partner in the ‘Drupsteen Saelens’ agency and has worked with Erik Saelens in different ways for more than 10 years, including a two-year run at Brandhome. Bert brings strategy to life with tangible concepts and design. Cross-media and platform-independent thinking are among his many strengths. He believes that brands are fundamental starting points for the creative process. The way the brand communicates lies at the foundation of how it feels, how it works, how it sounds, how it clicks, etc. His full-service skills and know-how enable him to be cross-creative in strategy, cost, concept and production. From a blank piece of paper up to final deliverables for web, mobile, radio, TV and print, Bert van Rooijen has fully evolved his skills towards building brands for all sorts of businesses and organizations, both in B2B and B2C. Bert van Rooijen graduated in 1994 at The Utrecht School of the Arts (HKU). His all-round experience means he is more than familiar with all sorts of media and skills necessary in the design and advertising business. Bert van Rooijen is of Dutch nationality and operates fluently in Dutch and English. 18


Veronique Dedecker has over 15 years of experience in communication and advertising. Veronique is customer-oriented and her strong organizational and interpersonal skills allow her to function as the link between her clients and the Brandhome strategic and creative team. Her main aim is to ensure clients are serviced both with top quality and effectively within the boundaries of timing and budget. Previous to becoming an account manager at Brandhome in April 2010, Véronique has proven her expertise by working as an account manager for various agencies and managed her own communication agency. Véronique worked for a wide range of clients, both large and small, and different business lines like LAVA, Vlam, Unipro Bakery, Unilever Foodsolutions, ING, Panasonic, City of Antwerp, Siemens, Tyco, Flex Power Tools, Lenders Fashion & Shoes, VAB, public authorities, Red Cross, Atab, Leaf and BUGA Ital Auto. Véronique lives in the Antwerp region and is of Belgian nationality. She operates fluently in Dutch and English.

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Saskia Spruijt has a track record of almost 19 years in advertising and communication in the broadest sense of the term. In September 2010, Saskia Spruijt joined Brandhome. She is customer-oriented and her strong organizational and interpersonal skills allow her to function as the link between her clients and the Brandhome strategic and creative team. Her main aim is to ensure clients are effectively serviced with top quality within the boundaries of timing and budget. Previous to becoming an account manager at Brandhome in September 2010, Saskia has proven her expertise by working as an account manager for two different advertising agencies. She has worked for a wide range of clients, both large and small, spanning multiple business areas. Her portfolio includes work for Unicef, the children’s fund of the United Nations, Panasonic, Bandag, VAB, the Red Cross, Atab, Leaf Belgium Distribution (Sportlife – Lutti – Läkerol), Bond zonder Naam, Philips and public institutions such as the City of Antwerp and the Flemish government. Saskia has a degree in Marketing & Advertising of the Brussels Solvay Business School and Antwerp Management School. Saskia lives in the Antwerp area and is of Dutch nationality. She is fluent in Dutch, English and French.

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Stefaan Pauwels joined the Brandhome team in 2010. He holds the position of senior copywriter, this includes putting concepts and brand identities into words, reconstructing text and obsessively fussing over spelling and grammar details on all levels of communication. It’s his job to make sure Brandhome tells the right story to the right kind of crowd. Stefaan started out as a fashion and music editor, working his way up to assistant chief editor of several lifestyle print magazines before moving on to start his own advertising and communication plug-in company. During the following 7 years he has spearheaded social media and PR projects and worked as a copywriter, consultant, producer, director and ideas man for several big-name advertising agencies and media outlets. His portfolio includes work for a wide range of local and international clients such as Sony Europe, Coca-Cola Worldwide, Stannah, Delia Bank, Glacial Vitamin Water, Volvo, Jupiter, MTV, VTM, Randstad, Magnum and the Flemish Government. Stefaan received a Masters in Dutch and English Linguistics and a post-Masters degree in Cultural Semiotics from the University of Leuven. He was born and raised in the Antwerp area and currently lives in the heart of Brussels. He is fluent in Dutch and English and has a working knowledge of French.

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Hendrik Vandecruys joined Brandhome as office manager in November 2011. He combines office & production management with the position of personal assistant to the senior management. This being Hendrik’s first job, he is very ambitious and always looking for new challenges. Hendrik has strong organizational skills. His main goal is to ensure that Brandhome delivers the best quality at the right price, while always respecting the boundaries of timing and budget. He actively participates in all aspects of relationship marketing and new business. He is also the co-guardian of our Brandhome corporate identity. Hendrik has a Bachelor’s degree in Public Relations of the Plantijn Hogeschool (Antwerp). He lives in the Antwerp area and is of Belgian nationality. Hendrik is fluent in Dutch, English and French.

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where you can find us Brandhome is located in Antwerp (Belgium) in the centre of Europe, with airports (Zaventem, Deurne, Eindhoven) and international train stations nearby and only 35 kilometers away from Brussels, the capital of Belgium and Europe.

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Brandhome’s headquarter lies in Antwerp. Brandhome has a location in the Netherlands and invests in hubs when and where needed to better service our existing and future customers.

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Brandhome · Lange Lozanastraat 258 · 2018 Antwerpen · tel +32 (0)3 237 05 95

branding trends

branding trends 2012

Triple A brand vision 3 (European) branding trends 2012 For 2012 there are 3 trends that emerged last year but that will manifest themselves more prominently this year. They are interdependent and support each other.

Authenticity As social media have become fully fledged communication channels and new communication innovations are on the horizon (e.g. interactive TV), brands and their actions will have to become more identity driven. In other words: brands will have to be themselves, straightforward and transparent. This means more identity driven brand building and less advertising brand building.

Accountability Fewer tools, more challenges, which means showing results is more important than ever. Brands must remain accountable towards internal and external stakeholders. So, more thinking before acting and less we just do things because we’ve always done it this way.

Activation Brands will have to be and act more sales-driven (sales drives brand) under the pressure of the financial situation of the brand owner. Brand activation, both internal and external, will become more pragmatic and will also result in tangible KPI’s (key performance indicators), for the brand owner as well as for the client. So, more brand as a business tool and less brand as a toy to keep the marketing & communication departments busy.

authenticity

accountability

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activation

Brandhome work(s):

cases

case: Belgomilk - Brugge Kaas

case: Belgomilk - Brugge Kaas Brugge Kaas (a Belgian cheese brand) wanted to increase brand awareness and improve brand proposition. To do so, they asked Brandhome to create a new, global concept for a campaign. More specifically, the campaign had to: • increase brand awareness; • increase proposition awareness; • increase recognition Brugge Kaas; • create preference; • generate traffic around the brand. which actions did Brandhome undertake? Before launching the new campaign, a fundamental strategic exercise had been done in a few workshops, organised by Brandhome. The participants (client) had to invent a new “Brugge Kaas”, in one word, image, PR, visual, etc. This resulted in at least 100 sales ideas and was the basis for developing a new strategy. Brandhome defined different communication strategies that were compared to internal and external values of personal “cheese experience”. In the fall of 2010, a 360° campaign was launched with radio spots, print advertisements as well as billboards (36m2, 20m2, 2m2), POS life-size ads in sales points and a Christmas card. In the points of sale, a “kaasmeester” (cheese master) promoted the product. campaign The campaign “Mijn Brugge Kaas” (My Brugge Kaas) centres on the quality and authenticity of the product and the wide variety of the offer. It fits the objectives of the brand Brugge Kaas, that is meant for everyone, every moment and that enriches your life with its passion and taste. The campaign reflects the point of view of employees of the company: they say what their favourite cheese is and why. On the one hand, the campaign focuses on the pride of the employees, the know-how, the products and the brand as such; on the other hand it emphasizes personal experiences of different forms and flavours of Brugge Kaas. “Brugge kaas, Ieder zijn Smaak.”

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The campaign starts off with three slogans that name different Brugge Kaas-products: “Mijn Brugge Kaas? Oud Brugge. Gewoon het lekkerst op de boterham” (Herman is meester kaasmaker bij Brugge Kaas sinds 1979) “Mijn Brugge Kaas? Brugge Broodje. Onmisbaar voor een kaasschotel.” (Hans Decock, marktkramer, verkoopt sinds 1980 Brugge Kaas) “Mijn Brugge Kaas? Brugge Blomme. Heerlijk genieten met een glaasje wijn.” (Alisha Bryon, werkt sinds 2007 bij Brugge Kaas) results The campaign was a hit: exact results were published in a market research. term 2010-2012

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“Mon Fromage préféré ? C’est le Brugge Fleuron ! Je le marie avec un bon vin .” Quel que soit le Fromage de ‘Brugge’ que vous choisissez, vous savourez la tradition et la qualité supérieure . Car, dès que vous en aurez goûté, vous en redemanderez .

ALISHA BRYON tRAvAILLe pOuR Le FROmAge “BRugge” depuIS 2007

A chacun son goût. Découvrez votre fromage préféré sur WWW.bruggefromage.be

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Nieuwe campagne in het najaar Brugge Kaas speelt met deze campagne enerzijds in op de trots en de fierheid van Brugge Kaas met zijn mensen, zijn smaak, zijn kennis, zijn producten en zijn merk en anderzijds op de persoonlijke beleving van Brugge Kaas in zijn verschillende vormen en smaken. Brugge Kaas is er voor iedereen, voor elk moment en verrijkt het leven met zijn passie en smaak. De campagne start met 3 campagnelijnen: “Mijn Brugge Kaas? Oud Brugge. Gewoon het lekkerst op de boterham” “Mijn Brugge Kaas? Brugge Broodje. Onmisbaar voor een kaasschotel.”

print+POS

“Mijn Brugge Kaas? Brugge Blomme. Heerlijk genieten met een glaasje wijn.”

De campagne is in het najaar te zien: affichage van 6 oktober tot 20 oktober, abribus van 6 oktober tot 20 oktober , printcampagne van 20 september tot 19 november (Humo, Feeling, Flair, Nina, Dag Allemaal, ...) radio van 4 oktober tot 24 oktober ( Radio 1, Radio 2, Classic 21)

Ieder zijn Smaak. WWW.BRUGGEKAAS.BE

storecheck ads abribus posters “Mijn Brugge Kaas? Oud Brugge. Gewoon het lekkerst op de boterham.”

billboards (8m2 en 20m2)

Welke Brugge Kaas u ook kiest, u geniet van traditie en superieure kwaliteit. Want wie de smaak te pakken heeft, krijgt zin in meer.

Herman VerBOrGH IS meeSTer-KaaSmaKer BIj BruGGe KaaS SIndS 1979

360°

Ieder zijn Smaak. Ontdek uw Brugge kaas Op www.Bruggekaas.Be

advertisements

Ieder zijn Smaak.

radio spots

tv+radio lifesize carve out christmas card

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case: Danec

case: Danec Danec is owner of the brand Sioma, an extra natural, red and high oleic vegetable oil obtained of a hybrid palm tree. It is a powerful source of nutrients. The management of Danec wants to build the brand Sioma throughout the world because they believe that there is a lot of potential for the brand in the health sector. In order to build and launch a brand, some research needed to be done. objectives Brandhome was asked to conduct market research and to analyse the market in order to obtain consumer insights and evaluate the brand. consumer insights We had to determine the attitude of the consumers and/or business people towards the product. This would reflect the level of knowledge and/or level of acceptance that would influence the market entering strategy for Sioma. which actions did Brandhome undertake? We performed desk research to determine market potential and conducted a mini-consumer research to assess the attitude towards red palm oil and Sioma. We established the “world/views” around palm oil in order to assess the cognitive barriers to achieve product and brand awareness for Sioma. A marketing strategy workshop was conducted in South America to set up a market penetration strategy in collaboration with their senior team. campaign Not applicable results In progress

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case: Danec

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case: Elissa

case: Elissa

objectives Brandhome was asked to build a new telecom brand that embodies a lifestyle, oriented towards youngsters in Tunisia for EIT (Emirates International Telecoms). which actions did Brandhome undertake? Brandhome visited Tunesia to explore the Tunisian market and to conduct market research before determining the brand strategy. We came up with the name (Elissa) during the trip to Tunisia. The name refers to the princess that founded the city of Carthago. We designed a logo and a visual identity for the brand. We also created a communication concept to be used in the launch of the brand and for brand activation. After the launch, the product offer has been extended with new products and services. campaign To launch the brand, a descriptive introduction movie has been produced that reveals the name. Elissa was presented as if it were a person: “the new girl in town that will bring you a new world, that will be everywhere”, a curious person, brand new that will bring you a new world, a world of stardom chique. It’s a brand that will be all around, that is “trendy yet timeless” and “oh so classy” and that’s “always with you”. Brandhome also created a web design, a logo (multilingual) and designed billboards and advertisements for magazines. A promo team visited different summer festivals in a promo tour. results Launch of the new brand in Tunisia. site www.elissa.tn 33

case: Elissa

print+POS

billboards street furniture

street art gadgets

360°

website packaging

online

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instruction video

case: Port of Antwerp - deepening Westerschelde

case: deepening Westerschelde objectives The political relation between the Dutch region Zeeland and “Gemeentelijk Havenbedrijf”/Flemish government was critical because the Dutch and Flemish governments hadn’t been able to reach an agreement on the deepening of the Westerschelde. When green light finally had been given, Antwerp wanted to thank Zeeland for their consent. challenge Brandhome was asked to make a strategic plan that explains and clarifies that Zeeland is better off with the deepening of the Westerschelde. To emphasize the advantages of the project for Zeeland, important communication channels were regional media as well as specific occasions. which actions did Brandhome undertake? Brandhome made a strategic plan for “Gemeentelijke Havenbedrijf” to convey the message (advantages deepening) to Zeeland. Prominent social instances and the media needed to be addressed to have the opinion of the “Zeeuwen” nuanced. This plan was translated into a creative concept that was implemented into different media. Brandhome also made a media plan and was responsible for purchasing media. campaign The graphic design of the campaign was powerful and enforced by effective one-liners. The header “Verdieping Westerschelde: ook Zeeland vaart er wel bij” (meaning: the deepening of the Westerschelde is also good for Zeeland) was also the immediate rational translation of the topic. The campaign consisted of print advertisements (page ads), radio commercials and an online roll-out. results The campaign could count on a lot of free publicity in the media concerned with the matter and was a discussion topic for a certain period of time. The best result was a meeting between “Commissaris van de Koningin” and the Port community Antwerp a few weeks after the launch of the campaign. term December 2009 – July 2010

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De verDieping gaat Door. voor De Haven van antwerpen De stap naar een welvarenD scHelDegebieD. en voor ZeelanD? Ontdek de andere kant van de verdIePInG OP www.POrtOFantwerP.COM/westersChelde

12 februari zijn de werkzaamheden gestart, 12 drempels worden verlaagd. Door die verdieping kan de haven van Antwerpen op een gezonde manier concurreren met andere havens van formaat. En ook Zeeland vaart er wel bij. De Nederlandse overheid becijferde dat de verdieping Nederland 400 tot 700 miljoen euro oplevert. Een deel daarvan vloeit ook terug naar Zeeland. Is iedereen tevreden? Nee. Waarom? Ontpolderen. Over ontpolderen leeft, ten onrechte, het idee dat het een direct gevolg is van de verdieping van de Westerschelde. Het is wél zo, dat Vlaanderen en Nederland afspraken hebben gemaakt om samen te werken aan de toegankelijkheid, de veiligheid en de natuurlijkheid van het Scheldegebied. Die afspraken staan in een verdrag. De haven van Antwerpen zal zich hieraan houden. Immers, goede afspraken maken goede vrienden. Is de haven van Antwerpen tevreden? Ja. Waarom? De haven van Antwerpen wil vooruit en wil samen met Zeeland de stap zetten naar een welvarend Scheldegebied.

verDieping westerscHelDe; ook ZeelanD vaart er wel bij.

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print+POS

De verDieping gaat Door. voor De Haven van antwerpen De stap naar een welvarenD scHelDegebieD. en voor ZeelanD?

digital

Ontdek de andere kant van de verdIePInG OP www.POrtOFantwerP.COM/westersChelde

De verDieping WeSTerSCHeLDe gaaT Door. De WerKZaaMHeDen ZiJn geSTarT.

12 februari zijn de werkzaamheden gestart, 12 drempels worden verlaagd. Door die verdieping kan de haven van Antwerpen op een gezonde manier concurreren met andere havens van formaat.

onTDeK Hier WaT u MiSSCHien nog nieT WiST.

En ook Zeeland vaart er wel bij. De Nederlandse overheid becijferde dat de verdieping Nederland 400 tot 700 miljoen euro oplevert. Een deel daarvan vloeit ook terug naar Zeeland. Is iedereen tevreden? Nee. Waarom? Ontpolderen. Over ontpolderen leeft, ten onrechte, het idee

verDieping WeSTerSCHeLDe; ooK ZeeLanD vaarT er WeL biJ.

dat het een direct gevolg is van de verdieping van de Westerschelde. Het is wél zo, dat Vlaanderen en Nederland afspraken hebben gemaakt om samen te werken aan de toegankelijkheid, de veiligheid en de natuurlijkheid van het Scheldegebied. Die afspraken staan in een verdrag. De haven van Antwerpen zal zich hieraan houden. Immers, goede afspraken maken goede vrienden. Is de haven van Antwerpen tevreden? Ja. Waarom? De haven van Antwerpen wil vooruit en wil samen met Zeeland de stap zetten naar een welvarend Scheldegebied.

verDieping westerscHelDe; ook ZeelanD vaart er wel bij.

advertisement

De verDieping WeSTerSCHeLDe gaaT Door.

De WerKZaaMHeDen ZiJn geSTarT.

onTDeK Hier WaT u MiSSCHien nog nieT WiST.

verDieping WeSTerSCHeLDe; ooK ZeeLanD vaarT er WeL biJ.

webbanners

360°

verDieping

radio spots

tv+radio tv spot

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case: Port of Antwerp - Staten Generaal

case: Staten Generaal Port of Antwerp objectives “Gemeentelijk Havenbedrijf” and “Alfaport” joined together in times of crisis to work out an extensive plan to guarantee and extend the competitiveness of the Port of Antwerp. The Port wanted to share these plans, initiatives and the vision on the future with a solid base for the Port to count on. Brandhome was asked to: • organise (for the first time) an event - “Staten Generaal” that communicates the strategic plan & projects to all companies and stakeholders that are part of and/or linked to the Port/ Alfaport; • make sure that the participants would leave the event well informed and sensitized; • create a momentum that puts forward all the efforts of the global Port of Antwerp community and that pushes the POA into the future; which actions did Brandhome undertake? Brandhome invented, developed and implemented the concept of the event based on the content that had been created by the teams of the Port of Antwerp. We translated the concept into a show, into messages, a motto, a project style, a logo. The concept supported the message of the Port of Antwerp as a competitive port. A save the date announced the event and an invitation in the project style gradually revealed more information in the period before the event. campaign From the power of the Port, unify with all forces that joined together to make plans, emerged the concept “Sterk door Samenwerk” (meaning: together we can do more). The project style is closely linked to the power of a group, team, success and “aiming for”. The show included movies made by people & partners of the Port, clients, interviews and speeches, telling the story of a competitive plan for a competitive port, mentioning the initiatives, status of the different projects and future developments and plans. The campaign started off with a “teasing” save the date (containing all the data for the event) that literally was a closed curtain. About 2000 staff members from the large group of stakeholders were invited. 38


An actual invitation revealed “de Staten Generaal” and incited people to register for this very important evening. Meanwhile all items for this unforgettable event were being produced; video interviews with internal key players and clients were made, host Kurt van Eeghem received a briefing, a Belgian politician (minister Crevits) confirmed her presence, all the topics that would be discussed, existing pictures… were prepared and organised into an evening programme. results There were about 650 visitors; all of them were enthusiastic about the happening. On the night of the event, the participants received a link to a website where they could find all the interviews, speeches and a fun recap and impressions of the evening. term mid May 2010 – 22 June 2010

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digital

projection e-mail

save the date presentation

360°

Robin (voornaam) Soenen (achternaam) 3 plus (organisatie)

badge PROGRAMMA Vanaf 17h00 wordt u in de Foyer ontvangen en naar de theaterzaal begeleid. Om 18h00 stipt start de STATEN GENERAAL van de ANTWERPSE HAVEN met presentator Kurt Van Eeghem. Eddy Bruyninckx en Roger Roels presenteren mee en ontvangen verschillende gasten onder wie Vlaams minister van Mobiliteit en Openbare Werken, Hilde Crevits. De werkgroepen die aan de basis van dit totaalplan liggen, komen aan bod tijdens gesprekken en filmpjes. De uitleiding met toekomstvisie brengt Marc Van Peel. Rond 19h45 begint de receptie met hapjes. Om 21h30 sluit het theater terug de deuren. Informatie over de route en het parkeren vindt u op de website van de Stadsschouwburg: www.stadsschouwburgantwerpen.be/nl/praktisch/route-parking

print+POS

Sterk door Samenwerk

Marc Van Peel, voorzitter Gemeentelijk Havenbedrijf Antwerpen en havenschepen Roger Roels, voorzitter Alfaport Eddy Bruyninckx, gedelegeerd bestuurder Gemeentelijk Havenbedrijf Antwerpen Rudi De Meyer, gedelegeerd bestuurder Alfaport hebben de eer en het genoegen u te verwelkomen op de

STATEN GENERAAL van de ANTWERPSE HAVEN dinsdag 22 juni 2010 in de Stadsschouwburg te Antwerpen Gelieve deze kaart mee te brengen naar de STATEN GENERAAL. De barcode op de achterzijde garandeert een vlotte toegang.

code 3-plus

De STATEN GENERAAL van de ANTWERPSE HAVEN stelt de resultaten uit het totaalplan naar een meer concurrentiële haven voor.

STATEN GENERAAL van de ANTWERPSE HAVEN 22 juni 2010 Sterk door Samenwerk

invitation

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Voornaam Naam bedrijf straat nr postcode gemeente

case: Port of Antwerp - Opening MAS Havenpaviljoen

case: Opening MAS Havenpaviljoen objectives “Gemeentelijk Havenbedrijf Antwerpen” is proud to present MAS Havenpaviljoen, a (contemporary) realisation that brings the Port closer to the general public. There was a tender that consisted of a plan of action and the communication campaign for the opening of MAS Havenpaviljoen in February 2011. The challenge for Brandhome was to limit the media spending yet to create sufficient visibility and a strong link with the roots of the Port of Antwerp. It was important to take into account the different target groups and specific objectives. which actions did Brandhome undertake? The communication about the opening of MAS Havenpaviljoen was conducted in two phases: the communication preliminary to the opening and the communication post-opening. The opening event as such was, of course, a communication tool and communication moment, and the personification of the message that we wanted to convey. Besides intensive efforts for free publicity, other communication tools were used too: • an advertising campaign in and around Antwerp • an advertising campaign in newspapers, reinforced by the many news articles (= free publicity) • invites for the opening event • clear flyers en brochures for visitors • an online banner campaign

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campaign Brandhome opted consciously for simple communication that conveyed a powerful message of openness, transparency, innovation and tradition. The new MAS Havenpaviljoen represents the Port of Antwerp; it symbolizes the importance of the port to the city and to the general public, who do not always know what goes on behind the gates of a port. Therefore, keywords were “experience” and “live”, linked to a unique 360° experience by means of a screen on which one could live the Port. The official opening of the MAS Havenpaviljoen thus also was a chance to re-open the port symbolically to the public. The symbolism associated the most with the opening and inauguration in the maritime sector is a ship launching (“scheepsdoop” in Dutch). From this emerged the concept D’Opening, that is a contraction of “doop” (launch) and “opening”. A ship launch is also closely associated with water and that’s why the concept perfectly fits the MAS Havenpaviljoen and its surroundings. The general communication towards the public emphasized “live”. results The campaign was a huge success. At the first day of the opening, the first visitors were waiting in front of the door at 9h30, the last left the Havenpaviljoen past 17h30. There were more than 700 visitors the first day and they were all enthusiastic. All newspapers published articles about the event, so we could conclude that our campaign must have struck the eye. This is what Kurt Tuerlinckx of “Gemeentelijk Havenbedrijf Antwerpen” declared afterwards: “In a short period of time, Brandhome has managed to create a powerful concept for an interactive experience at the foot of “het MAS” (Museum Aan de Stroom). The concept appeals to the public and is easy to translate into various communication carriers. D’Opening is communicatively successful too.” term beginning of January 2011 – mid May 2011

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case: Port of Antwerp - Anniversary MAS Havenpaviljoen

case: Anniversary MAS Havenpaviljoen objectives To celebrate the first anniversary of MAS Havenpaviljoen, Brandhome was asked to develop a campaign that fitted with the campaign for the launch that we had created the year before. The message was clear forward: visit MAS on the 4th or 5th of February to celebrate one year MAS Havenpaviljoen. which actions did Brandhome undertake? Brandhome designed new print items for the festivities in line with the campaign we made last year. campaign To announce the event to the public, posters were spread, advertisements were published and flyers/folders were distributed. During the festivities in MAS Havenpaviljoen, greeting cards were available to visitors so they could send “greetings” to their friends and family. results About 850 people attended the festivities.

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www.havenvanantwerpen.be

1 JAAR MAS HAVEN PAVIL JOEN

Het MAS Havenpaviljoen is één jaar! Dat verdient een feestje en graag nodigen we u hiervoor uit! Kom langs voor muziek, cupcakes, verhalen over de haven en een stroom aan andere verrassingen. Meer info op de website!

V.U.: Kurt Tuerlinckx, Gemeentelijk Havenbedrijf Antwerpen, Havenhuis, Entrepotkaai 1, B - 2000 Antwerpen

ZA 4 & ZO 5 FEBRUARI 2012

van 9u30 tot 18u00 aan de voet van het MAS

HVA_1J_MAS_poster_A0_3.indd 1

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05/01/12 11:26


facebook page

HVA_1J_MAS_postkaart_150x100_EN_2.indd 1


V.U.: Kurt Tuerlinckx, Gemeentelijk Havenbedrijf Antwerpen, Havenhuis, Entrepotkaai 1, B - 2000 Antwerpen

from the mAS Port PAvilion

ZAT 4 & ZON 5 februAri 2012

05/01/12 11:28

ZATERDAG 4 FEBRUARI 2012 9u30

Henk Mesuere vertelt het verhaal van de Belgica-expeditie: Jan Van Mirlo, ontdekkingsreiziger naar het onbekende Zuidland

13u-13u30


14u

14u-15u

9u30


14u-15u

1 JAAR MAS HAVEN PAVIL JOEN ZAT 4 & ZON 5 FEBRUARI 2012

flyer_A5_3.indd

HVA_1J_MAS_


15u-15u30


17u-17u30



18u

Versier je cupcakes op de mezzanine!

Einde festiviteiten

Einde festiviteiten

signage

1 grote familie

9u30-18u

Start festiviteiten

360°

Gratis ontbijt voor 50 personen. Wie eerst komt eerst eet!

11u-11u30


13u-13u30

Henk Mesuere vertelt het verhaal van de Belgica-expeditie: Jan Van Mirlo, ontdekkingsreiziger naar het onbekende Zuidland Versier je cupcakes op de mezzanine!

15u-15u30


17u-17u30


18u


Einde festiviteiten

ZONDAG 5 FEBRUARI 2012 9u30



Versier je cupcakes op de mezzanine! Henk Mesuere vertelt het verhaal van de Belgica-expeditie: Jan Van Mirlo, ontdekkingsreiziger naar het onbekende Zuidland

10u-11u

Gratis ontbijt voor 50 personen. Wie eerst komt eerst eet! Henk Mesuere vertelt het verhaal van de Belgica-expeditie: Jan Van Mirlo, ontdekkingsreiziger naar het onbekende Zuidland

17u-17u30

Signeer- en fotosessie Port of Antwerp Giants

17u-17u30

14u30-16u30

9u30-18u

Start festiviteiten

13u-13u30

15u-15u30

14u30-16u30

Havenschepen Marc Van Peel blaast 1 kaarsje uit en iedereen mag een ballon de lucht inlaten!

15u-15u30

18u

9u30 10u-11u 11u-11u30

14u30-16u30

9u30-18u


13u-13u30

14u30-16u30

ZONDAG 5 FEBRUARI 2012

Start festiviteiten

11u-11u30

14u

Havenschepen Marc Van Peel blaast 1 kaarsje uit en iedereen mag een ballon de lucht inlaten! Signeer- en fotosessie Port of Antwerp Giants

05/01/12 11:28

e-mail B2B

ZATERDAG 4 FEBRUARI 2012

9u30-18u

Start festiviteiten

11u-11u30

18u

HVA_1J_MAS_postkaart_150x100_NL_2.indd 2

rpen.be www.havenvanantwe

1 JAAR MAS HAVEN PAVILJOEN


Einde festiviteiten

Doorlopend Deskundige uitleg in het MAS Havenpaviljoen over het reilen en zeilen in de Antwerpse haven • Laat gratis je postkaart versturen! • Jean sur Mer verkoopt lekkere vishapjes en drankjes aan het Willemdok • Het kleinste soepkraam ter wereld houdt je warm • Bibberen of je laten fotograferen kan bij onze ijssculptuur – zolang die niet gesmolten is!

20/01/12 10:46

1 HVA_1J_MAS_flyer_A5_3.indd 2

20/01/12 10:46

flyer

peep board


1 JAAR MAS HAVEN PAVIL JOEN ZAT 4 & ZON 5 FEBRUARI 2012

ZATERDAG 4 FEBRUARI 2012 9u30


13u-13u30


14u

14u-15u 14u30-16u30

Havenschepen Marc Van Peel blaast 1 kaarsje uit en iedereen mag een ballon de lucht inlaten! Signeer- en fotosessie Port of Antwerp Giants Versier je cupcakes op de mezzanine!

15u-15u30


17u-17u30


18u

9u30

9u30-18u

Start festiviteiten Gratis ontbijt voor 50 personen. Wie eerst komt eerst eet!

11u-11u30


13u-13u30


14u30-16u30


15u-15u30


17u-17u30


18u

Einde festiviteiten

Doorlopend Deskundige uitleg in het MAS Havenpaviljoen over het reilen en zeilen in de Antwerpse haven • Laat gratis je postkaart versturen! • Jean sur Mer verkoopt lekkere vishapjes en drankjes aan het Willemdok • Het kleinste soepkraam ter wereld houdt je warm • Bibberen of je laten fotograferen kan bij onze ijssculptuur – zolang die niet gesmolten is!

ads

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installation

Einde festiviteiten

ZONDAG 5 FEBRUARI 2012 10u-11u

wat ten en alles aan sen, groe Voor wen het voorbije jaar t wil. je even over enpaviljoen kwij Hav het MAS

9u30-18u

Start festiviteiten

11u-11u30

cupcakes

case: Loyens&Loeff - Sharp minds

case: Loyens&Loeff - Sharp minds objectives Law office Loyens&Loeff wanted by the end of the 2010: • continue working on brand awareness • breathe new life into the existing website and generate traffic on the new website with amongst others a new programme of seminars for 2011 challenges Brandhome was asked to: • make a concept for a distinct advertising campaign that will appear in the financial press (“De Tijd” and “l’Echo” - cf. Financial Times in UK; Wall Street Journal in USA); • let the clients of Loyens&Loeff know that there is a new website; • make sure that all these communication tools are in line i.e. (look & feel). which actions did Brandhome undertake? Brandhome created a concept for the campaign with a powerful design and effective copy contributing to the distinctiveness of the campaign. Brandhome made a media plan and was responsible for purchasing print and online advertising space. We also upgraded the website by building in new facilities and by redesigning the site. To generate traffic, Loyens&Loeff’s clients received a mailing with the link of the new website. The concept of the mailing consisted of a letter, card and pencil and was produced by Brandhome. campaign The online and print campaign contained powerful one-liners with a link to the future and to Loyens&Loeff’s pay-off, “clear solutions by sharp minds”. The future was the link to the New Year where clear, sharp advice would be provided by the lawyers of L&L. Examples: “A Happy 2011. Beyond all reasonable doubt”, “Our mind is on the future and your future is on our minds”. A literally uncut pencil and a card conveyed the message “Stay Sharp”. It was also the invitation to the seminars of the year to come (2011). A letter explained what the campaign was all about. term 1 November 2010 – 31 December 2010

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Stay sharp. Attend our 2011 seminars.

Sign up now at www.loyensloeffnews.be

clear solutions by sharp minds

the leading Benelux law firm Woluwe Atrium | Rue Neerveldstraat 101-103 | 1200 Brussels T +32 2 743 43 43 | F +32 2 743 43 10 | [email protected]

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There is no law against thinking ahead.

Our mind is on the future and your future is on our minds.

website

There is no law against thinking ahead. clear solutions by sharp minds

Our mind is on the future and your future is on our minds. clear solutions by sharp minds



the leading Benelux law firm


the leading Benelux law firm


webbanners

360° A happy 2011. Beyond all reasonable doubt.

ads in De Tijd/L’Echo

clear solutions by sharp minds the leading Benelux law firm

Season’s Greetings



Loyens & Loeff Woluwe Atrium Rue Neerveldstraat 101-103 1200 Brussels

new year card

Powerful thinking. www.loyensloeff.com the leading Benelux law firm

USB stick

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invitation

case: Pioneer STEEZ

case: Pioneer STEEZ objectives Pioneer Europe asked Brandhome to build a new brand for a new series of audio players. This was the embryonic idea and starting point for Brandhome to work with: the device itself wasn’t even ready yet. which actions did Brandhome undertake? Brandhome built the brand from scratch and developed a European campaign. We screened the market, worked out a brand strategy and determined what target group who would focus on – dancers – and created a tagline and a visual identity for the brand. Afterwards, for brand activation, we built a B2B campaign with a concept that was translated into different communication carriers. Brandhome also organised a fotoshoot, starring people from the dance scene. The pictures were used for print material (brochure, flyers, posters…). campaign The campaign began with guerrilla stunts for field activation in cities. Special items were created, i.e. stickers, T-shirts, caps, sweat bands, wristbands, wet floor signs, crime scene ribbons, a portable dance floor, etc. Print material like posters, brochures, flyers… have also been created to launch the new music player. term spring/summer 2011

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case: Pioneer STEEZ

www.pioneer-steez.com

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case: Pioneer STEEZ


print+POS www.pioneer-steez.com

wristband sweatband wrist A1 posters POS lint ‘dance scene’


360°

Enjoy your favourite dance music whenever you want, wherever you want with the Pioneer STEEZ. No matter your style, you can STEEZ it up. Pioneer has developed three types of STEEZ music players, just for your STEEZ. Every STEEZ has its own impeccable design and is equipped with multimedia devices. Each STEEZ is like your own personal DJ. Due to the lightweight, the STEEZ players are easy to carry around. STEEZ is designed for the STEEZY dancers that want to experience the ultimate sound and vibe of dance, inside as well as outside.

BASIC

tough

BIg

PortABlE

hEADPhoNE

The STEEZ BASIC music player, powered by its simplicity, will make you want to dance even more with all its dance features. With the MIXTRAX application, you create your own STEEZ.

You want to STEEZ it up even more? The STEEZ TOUGH adds extra sound to your dance scene experience: you can set the tone yourself with the Low, Mid or High Dance sound function.

Want to be thé top? The STEEZ BIG meets your dance requirements with four extra speaker units and a huge memory capacity.

To STEEZ on the go, use the M-Plus/STEEZ Portable Music Player. It’s smaller in size and easy to carry with you on the go. But size doesn’t matter: this device can store as much as the STEEZ BIG.

Or use the STEEZ headphone and connect to all your portable music players. It assures high quality sound and eliminates all outside noise.

STZ-D10S

STZ-D10T

STZ-D10Z

NSP-D10P

T-shirt

SE-D10M-W

flyer

lanyard



With the Dancer Features, music and songs are analyzed and copied into the internal memory through PC application.

floorsticker

The Auto DJ Mode enables you to create your personalized dancestyle lists and to select a style. Tempo Control can come in handy when teaching or studying a dance: you control the playback speed of the music, the tone remains the same.

The Auto Battle Mode enables you to select a dance genre and to dance while the MC Time keeper memories the sessions.

cap

The Dance Cue enables you to request the point from which you will have the playback of a song to start.

sign The iPod/iPhone rotation enables you to play your favourite dance music, stored on your iPod/iPhone.

With the 8 Beat skip, you can skip back and forwards by eight beat blocks. The music is divided into eight beat blocks.

iTunes synchronization: The Dance Boost makes music more “danceable” by adapting its beat and rhythm.

Low, Mid or High Dance sound

USB-connection

STEEZ up that music and set the tone with the Low, Mid or High Dance sound function.

Playback Music Files MP3, WMA, AAC, WMV

Mini USB connection

Tough

Memory Capacity 2 GB Speaker Units 2x40mm Full Range, 2,5Wx2 Output Power

Connect your STEEZ to your PC and play your iTunes-lists (usb-connection needed)

Drip Proof

STZ-D10T 360x113x108mm, 1,2kg


Fully enclosed foldable Dynamic Headphones Available in different colours Changeable ear pads

STEEZ headphones produce high audio performance with strong bass. They are foldable, which makes it easier for you to carry them with you on your STEEZ.

The headphones are equipped with the Swivel-out DJ monitor mechanism. This allows you to swing out one cup while listening to the other. You can talk, share and listen all at once without missing out on the STEEZY experience.

The padded headband with leather-style ear pads guaranties maximum comfort and durability. The ear pads are entirely over ear as to minimise the environmental sounds.

hEADPhonE

SE-D10M-W, 3,8x86,8x15,5mm, 55g, 40mm driver1500 mW input rich, full-bodied sound)

brochure

case: Pioneer KODO

case: Pioneer KODO objective Pioneer asked Brandhome to create a name and a visual brand for the Pioneer digital speaker systems for iPod/iPhone. It had to fit Pioneer’s brand image (specialist in top-quality and user-friendly audio solutions) and had to embody the Pioneer Group Philosophy (“Move the Heart and Touch the Soul”). which actions did Brandhome undertake? Brandhome named the brand: we organised brainstorm sessions and made lists from which 5 names were selected, together with the client. We ended up with “KODO”, Japanese for heartbeat. KODO is all about different rhythms, heartbeats, moods, states of mind, types of music… It is a high-quality, stylish and user-friendly system that moves people’s hearts, that touches their souls and that touches a wide range of design-conscious consumers. Brandhome created a logo and copy that fit the new brand as well as Pioneer. With the line “Spread the Smiles Feel the Vibes Share the Passion” we wanted to convey the message that Pioneer engages people anytime, anywhere and that KODO does the same. results The brand has been launched and a website was created in the online atmosphere of Pioneer. (http://www.pioneer.eu/nl/page/ products/ipod-dock/speakers.html)

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case: Pioneer KODO

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case: KMDA - Antwerp Zoo and Planckendael

case: Antwerp Zoo and Planckendael objectives KMDA, the organisation that backs the “ZOO van Antwerpen” and “Planckendael” wanted to enforce its brands and make them grow. This was the starting point to develop a new visual identity. Brandhome was asked to recreate the logo and to develop a corporate design for the animal parks. More specifically we had to: • develop both brands and KMDA as a group within the context of the challenges that they would be facing in the near future; • develop a corporate design that radiates the scientific character of the ZOO and the commercial qualities of Planckendael and that unites the two brands; • make sure that the different trade marks (logos) differ and that they fit the identity of the parks; • develop a corporate design, taking into account the implementation of the parks. which actions did Brandhome undertake? Brandhome formulated, together with the KMDA, a framework of requirements (rational elements) that the different trademarks had to meet. Every step in the process, every proposition was compared to these basic principles.

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The logo of KMDA had to emphasize the word “Royal”. The old logo was used as starting point. The design for the organisation behind the ZOO and Planckendael is simple, powerful and confirms the position of the KMDA as an established name. The logo of the ‘Zoo van Antwerpen’ is based on the Okapi, an animal of which the ‘Zoo van Antwerpen’ is herdbook keeper. The stripes on the back do not only refer to the unique pattern that every Okapi has, but also to balance in life. The logo of ‘Planckendael’ reflects the nature of the park, i.e. adventurous, more focused on experience. The initial letter of the logo refers to animals; the colours embody adventure. results The logos and corporate identity manuals with descriptions for applications (e.g. signage, online, posters, clothing, exhibition material…) are still being used today. term 2007 - 2008

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print + POS

folders logo & corporate identity guidelines

flags placemat

Wie brult het hardst: uw klas vol leerlingen of de Siamang? Uw klas haalt op piekmomenten 70 decibel. Maar de siamang (hylobates syndactylus) maakt het nog een stuk bonter: 115 decibel. Zijn uw leerlingen toe aan een leerrijke uitstap? Dan is ZOO Antwerpen een prima idee. Ervaren gidsen leiden uw klas rond in de boeiende wereld van onze vrienden, de dieren. In welk leerjaar u ook lesgeeft, u vindt een boeiend thema tussen de vele suggesties op www.zooantwerpen.be. Daar downloadt u ook het gratis lespakket, waarmee u uw les perfect voorbereidt. Een bezoek aan ZOO Antwerpen is een leerrijke en interactieve klasuitstap, waar uw leerlingen nog lang over napraten. Bovendien is de dierentuin makkelijk bereikbaar met de trein. Als u uit het Centraal Station stapt, hoort u de siamang misschien al brullen.

Kies uw thema en download uw gratis lespakket op www.zooantwerpen.be. Of bel +32 (0)70 233 354 voor meer informatie.

Licht uit, spot aan,… Showtime!

360°

Zag je ooit een zeeleeuw een kikkersprong maken of vliegen door de lucht? Kom naar ZOO Antwerpen! Onze zeeleeuwen watertrappelen van ongeduld om jou op een spetterend spektakel te trakteren. Showtime!

website

ZOO Antwerpen Koningin Astridplein 26 2018 Antwerpen T +32 (0)70 233 354

ZOO Antwerpen | Koningin Astridplein 26 | 2018 Antwerpen T +32 (0)70 233 354 | E [email protected] | W zooantwerpen.be

E [email protected] W zooantwerpen.be

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digital signage


LIEF LACHEN, KINDEREN, DAAR ZIJN ONZE BEZOEKERS

Bezoek de Indische welpjes in Planckendael voor slechts € 9 In Planckendael is de ooievaar langsgeweest! Ons park telt 3 nieuwe welpjes van de Indische leeuw, een diersoort die met uitsterven is bedreigd. De geboorte van Itar, Iblis en Ishara is dan ook een evenement van wereldformaat. En het gebeurde niet in de zoo van Berlijn of de dierentuin van Boston, maar bij u om de hoek, in Planckendael.

Brengt u onze schavuiten gauw een bezoek? Zo geeft u ons kweekprogramma nog een extra steun in de rug. En u bent erg voordelig uit. Want u betaalt tot en met eind februari slechts €9 i.p.v. €17,50 per persoon. Bovendien voeren Itar, Iblis en Ishara voor u de dolste fratsen uit. Beloofd!

Leuvensesteenweg 582 2812 Mechelen België T +32 (0)15 41 49 21 E [email protected] W planckendael.be

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print + POS

container ticketsales folder

t-shirt

je t m Ko kor ael? n te end nck oge yeux Pla de deux in ?

logo

De opbrengsten van je bezoek dragen rechtstreeks bij aan wetenschappelijk onderzoek en natuurbehoud.

assez endael As-tu à Planck

, , lik lèche eurDéchire, et colle! Sch k! pla

Les revenus de votre visite contribuent directement à la recherche scientifique et à la conservation de la nature.

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red de natuur!

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vogel Wat heeft deze deze vrucht? gemeen met est le point commun

Sauve la nature!

Quel de ce fruit? de cet oiseau et

kiwi/ C’est le fruit qui a emprunté Ils proviennent le nom de l’oiseau. tous deux de Nouvelle-Zélande.

* de naam: Kiwi Ze komen allebei/ het fruit is genoemd naar de vogel. uit Nieuw-Zeeland. * Le nom:

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ontdek hoge boom beest van dicht en bij

s! groentje niet voorbleus! Pas pour les

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actie en avontuur endroit d’aventures

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wie woont waar?

360°

Qui habite où? Start continentenroute Début de la route des continents

groaaa

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Europa Europe

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Castor

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ipaard Sneeuwlu des neiges Léopard

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aan ijf. gebouwd giraffenverbl Hier wordt een splinternieuw ici le nouveau girafes. Nous construisons parc des

Zuid-Amerika Amérique du Sud

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Oceanië Océanie Amerika Amérique

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wie zoekt die vindt

in oog

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kill

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Adembenemend Azië Les charmes de l’Asie

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Tiens-toi tranquille!

Afrika Afrique

durf je?

Se soulager un peu partout réservé aux animaux!

Oce Océa anië nie

voor dieren! wildplassen is enkel est

Euro Euro pa pe

HOU JE MANIEREN!

placemat

LIEF LACHEN, KINDEREN, DAAR ZIJN ONZE BEZOEKERS

website

Bezoek de Indische welpjes in Planckendael voor slechts € 9 In Planckendael is de ooievaar langsgeweest! Ons park telt 3 nieuwe welpjes van de Indische leeuw, een diersoort die met uitsterven is bedreigd. De geboorte van Itar, Iblis en Ishara is dan ook een evenement van wereldformaat. En het gebeurde niet in de zoo van Berlijn of de dierentuin van Boston, maar bij u om de hoek, in Planckendael.

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Leuvensesteenweg 582 2812 Mechelen België T +32 (0)15 41 49 21 E [email protected] W planckendael.be

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corporate identity guide

digital

case: KPN Mobile International

Brandhome has worked for KPN Mobile International for different projects, amongst others projects for the brand BASE, MTV, JIM and MOBISUD.

case: BASE MANIA objectives BASE MANIA has been launched as a product name. In a later phase it was used as an umbrella concept for a wider range of products and services, targeted at urban people between the age of 18-24. Base Mania was mainly an SMS-service. Brandhome was asked to create a visual identity that appealed to urban people between 18 and 24. It had to be a lifestyle and more than a digital service. which actions did Brandhome undertake? Brandhome guided the development of the logo and visual identity of the brand and created a visual identity that was popular with the target group. Trends of the moments were taken into account: the upcoming creative style at the time was “the NEW 80’ies” with a sub-trend “tectonic” (dance style). The new logo and visual identity focused on this trend because it appealed to the target group. It was up to date and closely related to them. campaign Brandhome advised Base to start with a traditional approach, i.e. “the logo is the hero”, as it was the appropriate way for market introduction to the target group. The development was conducted in two phases. We began with the logo development and a “way of communicating”. Afterwards, we worked out the entire visual identity. results BASE MANIA was and is a success.

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print + POS

logo & corporate identity guide

folder guerrilla

360°

website

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tv-spots

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webbanners

digital

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tv+radio


case: BASE GOLD & PLATINUM objectives Base wanted to bring clarity into the muddle of tarifs that were unclear and non-transparent to consumers by becoming “market making” (i.e. changing the rules of the game). The final challenge was acquisition of new high-level clients (those who have no time to compare the different tarifs). Brandhome was asked to: • develop a market making concept that changes the rules of the market with other tariff plans, a different style and a different and surprising BASE; • design a label for BASE that carry this concept; • create an environment that boosts BASE with new plans. which actions did Brandhome undertake? Brandhome named the new brands and built them in the new working environment. We designed a new logo, a proper corporate design, communication style and developed ATL (above the line) and BTL (below the line) campaigns as well as a website (incl. development) and a media plan. campaign The motto of the labels BASE PLATINUM and BASE GOLD was “the simpler, the better”. Via a new website (www.backtosimplicity.be), the simple tariffs became easily accessible. To generate traffic around the brand, Brandhome also built a campaign for radio and TV, created online and print advertisements (billboards, magazines…) as well as BTL sales material like stickers, leaflets, etc. term April 2008 – December 2008

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print + POS

leaflet street furniture

billboards

360°

ads

website radiospots

tv+radio

digital

tv-spots

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case: Ay Yildiz

case: Ay Yildiz objectives KPN asked Brandhome to build the first ethnic telecom brand in Belgium. The brand was oriented towards the Turkish community in Belgium. In addition to affirming the Turkish identity, the target group also has a distinct need to belong to the local Belgian community. The duality of this paradox had to be managed intelligently and carefully: synergy must be developed between the Turkish identity and the sense of belonging to Belgian society, without altering the concept itself. which actions did Brandhome undertake? Ay Yildiz has been born of the entrepreneurial spirit of the BASE corporate philosophy. As the target group were Turks, Brandhome first visited Turkey. We named the brand and defined a brand strategy, in line with that of the parent company BASE. We also designed the brand: we developed a corporate design with logo, colours, fonts… that would be used in all communication around the brand as well as in the products (pre-paid cards). Brandhome was also responsible for the media plan for the launch of the brand. The advertisements were published in newspapers and distributed via religious organisations. The offer was developed and introduced to the market by BASE employees who have Turkish nationality. Ay Yildiz has taken an alternative approach to distribution, choosing to be close to the target group through non-traditional third channels such as community leaders, night shops, etc. campaign Print items like posters, billboards, advertisements in magazines, newspapers… were distributed in places where many Turkish people live. results Ay Yildiz has proven to be very successful and confirms the segmentation strategy of its parent company BASE, which is segmented according to different aggregates such as age (The Mobile Factory, DJAM), culture (Ay Yildiz) and mass market (BASE freedom of speech). 67

case: Ay Yildiz

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case: Ay Yildiz

print

packaging

billboards

360°

logo & corporate identity guide

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case: Randstad - Tempo-Team

case: Randstad - Tempo-Team objectives Perform a strategic rebranding operation with a thoughtful concept for a change of name from Vedior to Tempo-Team and a campaign that informs B2B and B2C as well as employees (headquarters, offices) on the rebranding. Brandhome was asked to create a sustainable, distinct concept that claims a market position and that supports the values of Tempo-Team. which actions did Brandhome undertake? Brandhome defined the strategic framework for the change of name (rebranding) for the Benelux and offered extended input for the rebranding plans to the national & international guardian agency (Benelux) and the rest of Europe. For the rebranding operation of Vedior, we first determined what the new vision, mission, brand identity and brand foundation would be and we edited a brand book. Based on this, we developed a corporate design that should enhance proposition awareness. To communicate the rebranding, we created a communication concept that could be used in a commercial and internal campaign. We elaborated the concept, starting with a brand manual that explained the rationale for the take-over towards the employees. The leading credo for the name change was “alleen onze naam verandert” (only the name changes)... Therefore, we elaborated a media strategy and organised a fotoshoot with co-workers. We translated the communication concept towards different target groups through carriers that enabled an extended, creative elaboration. It evolved towards a 360° campaign with ATL and BTL items. Brandhome also designed the new office furniture, corporate stationary (= internal campaign) and supporting items that would be used to inform customers (= commercial campaign).

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campaign Vedior becomes Tempo-Team and the rationale is “alleen de naam verandert” (only the name changes). That was the only clear message that had to be conveyed. (The rest doesn’t change: nor our way of working, nor our approach.) The concept was translated through (literal) “cut and paste” work: the logo Vedior is cut and the logo of Tempo-Team pasted, with the baseline “alleen onze naam verandert”. To convey the message different communication carriers were used: • radio campaign, TV-campaign • an online campaign: webbanners, website • print advertisements in all formats life-size, (36m2 – billboards, Vespasius, Boomerang) • BTL sales material (stickers, leaflets, advertisements, brochures) • stationary; stickering buildings Tempo-Team term April 2008 – September 2008

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Vedior heet nu Tempo-Team

www.tempo-team.be

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Vedior heet nu Tempo-Team

print+POS www.tempo-team.be

street furniture ads

brochure

billboards

360° windowstickering offices

TV-spot

webbanners

radiospots

tv+radio

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TV-billboards

digital

Brandhome work(s):

online branding

online branding

Van Noten & Rochtus

company Van Noten & Rochtus industry bailiff (judicial sector) what the website is used for establish presence online, provide information on legal issues/ the company, positioning in the market, radiate mission objectives improve accessibility, information-sharing build a corporate image differentiation improvement delivered entire website – from no website to a website

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online branding

I LOVE L.I.F.E

company I love L.I.F.E (i.e. Living In a Funky Environment) industry project development/construction/real estate what the website is used for inform people, show funky environments, show realisations entertain, build a corporate image objectives create a funky environment online, build image show locations, projects… make people visit the website via QR codes improvement delivered entire website – from no website to a website

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online branding

Elissa

company Elissa industry telecom what the website is used for recommend telecom products client cases (digital subscription/online services) entertainment (music) build a corporate image objectives inform about product offers attract new clients entertain people (music) contribute to brand image improvement delivered entire website – from no website to a website

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online branding

BASE MANIA

company Base mania industry telecom what the website is used for online campaign new product, product offers, inform about products, services, checking accounts, entertainment, build brand image objectives attract people between 18-24 years, develop a website that fits the visual identity of the brand,with the target group in mind attract new clients, differentiation from other providers contribute to brand image, (young, fresh, dynamic) improvement delivered entire website – from no website to a website (part of development visual identity)

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online branding

FEBELFIN - financieringvanondernemingen.be

company Febelfin (financieringvanondernemingen.be) industry financial sector what the website is used for spread knowledge, give tips and advice, dialogue with different shareholders objectives inform, sensibilisation of entrepreneurs, improve image financial sector, regain trust in financial sector, provide a guide for financing your business, reinforce image of expertise Febelfin (Belgian federation financial sector) improvement delivered entire website – from no website to a website 79

online branding

ERGO

company ERGO industry insurance sector what the website is used for inform, promote services, show wide range of products, build image (instalment simultaneously with change in name) objectives provide information about the company, overview of product offer, make information, content of website more relevant for the target audience, make website more appealing in general improvement delivered more appealing look and feel website, new structure to improve accessibility & overview of information on products SEO

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online branding

DELTA connect

company DELTA connect industry energy, digital services (internet, TV) what the website is used for internal branding, communication (with/towards employees) objectives implement new DNA of working, improve collaborations by means of technology, create pleasant, inspiring working environment creation roll-out platform, learn and collaborate through dialogue improvement delivered more efficient (internal) communication, instalment new programme of working relationships

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online branding

EXXELLENCE

company Exxellence industry ICT – software development what the website is used for product offering promotions, provide business solutions inform about products, events, themes ..., advocacy of customer to support company image objectives make an intangible product tangible, create an ‘exchange’ platform differentiation, information, attract new customers, improve image brand improvement delivered improved structure, easier to navigate through website, improved image, activation towards audience (less technology-oriented, more business-oriented)

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online branding

PUB

company PUB industry media (printed press) what the website is used for overview content magazines, online archive articles, inform about ‘world of publicity’, publish job offers, e-shop (books - offer pub books online) objectives restyling website (part of restyling brand by Brandhome) provide new, more up to date image, new visual identity incite conversations between brands, consumers, marketeers and creatives improvement delivered improved brand image, improved online services, improved positioning and attracting new businesses, opportunities (focus on brand owners)

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online branding

Belgium.be

company Belgium.be industry federal government what the website is used for inform position objectives present “dull” information in an interesting, well-structured manner make website more user centric, improve usability, accessibility, improve image federal government improvement delivered improved accessibility of all information available more user-friendly, service-oriented website

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online branding

Febelfin

company Febelfin (Belgian Financial Sector Federation) industry financial sector what the website is used for members-only provide information inform population inform the sector objectives regain trust in financial sector make website, information more sustainable improve accessibility improve image federation and sector improvement delivered more sustainable website (content & design) upgraded image > more dynamic, cosmopolitan, radiant

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Brandhome work(s):

events

events

Events Brandhome is regularly invited to give presentations on seminars, advertising festivals … Dubai Lynx - advertising festival - 2008, 2010, 2012 Brandhome’s strategic director has been guest speaker at the advertising festival in the Middle East three times: the main subjects of his presentations were: what MENA-brands need to know before they enter the European market and “how to do brand building”. Benelux Merkenbouw A seminar in Den Haag about brand building and all related things where Brandhome was invited to give an introduction to what brand building includes in practice. Vlerick MBA opleiding Erik Saelens was guest speaker at the “Marketing Shower” at Vlerick university (Management School Leuven). He talked about marketing-related topics that one might ask themself while taking a shower. He focused on rebranding and renaming: what it is, what differences there are, why it is important, important insights... How Lawful is your Branding? A joined seminar organised by Brandhome and the law office Loyens&Loeff on the importance of collaborations between marketing and legal advisers in companies. The audience were marketing people and lawyers. Renta congres Renta, the Belgian Federation of lessors of cars, organizes an annual happening where Erik Saelens, strategic director Brandhome, talked about ‘brandscape’ to marketing people. Brandscape compromises the purchase patterns of customers concerning brands that they buy, use, prefer… in daily life. Economical top Dubai Erik Saelens gave a presentation on the annual economic summit of the Unified Arab Emirates about the possibilities and opportunities for brands and products form GCC countries in Europe. He also talked about the differences between European countries in strategic marketing and branding. 87

Brandhome work(s):

references

v / AllData /Amici /Auping / AuroDesign / Ay Yildiz / Bank J.Van Bred .be / Belgomilk / BNP Paribas Fortis / British American Tobacco / Brug y / Compagnie des Alpes / Converge / Cox&Verhoeven / DANEC / DEL KDM / DNWB netwerkbedrijf / Dubai Holding / Enduris / Emirates Inter / Elissa / ERGO Life / EventRent NL / ExpatPlus / Exxellence Group / Feb olden Bytes / Hamal Signature / Hamburg-Mannheimer / Haven van An senaal / HMI / Hommerson / House of Cava / I LOVE HIMMOS / Inda aming / Kenis Groep / Kluwer / KMDA / KODO / Koningin Elisabethza va / L.I.F.E. / Lithos / Loyens & Loeff / Lyfra (BAT) / MediaDonuts / M / MiMi&LoLo / Miniatuur Walcheren / Nationale Havenraad / Newedge uis / Overtoom / Pioneer / Planckendael / Polytra / Provincie Antwe / PUB / Qlick Coaching / Randstad / Sanderus Rijscholen / SCA Pac centers / Solland / Speelcircus Bambini / Standaard Boekhandel / as / Telenet / Tempo-Team / T-Mobile / Tunisie Telecom / Unilever / onal / Van Hoof / Van Laere aannemingen / Vang Noten & Rochtus / V n r i t e ke / vtbKultuur / Woonha s Bouwmeester / Vlamo/vVoetbal Experience r a mWalcheren c/ tZONIQ s / ZOO Antwe , g Attracties / ZeelandNet / Ziekenhuis n e i j d o r n p a r g/ Bank J.Van Breda & Co / BASE b Amici /Auping / AuroDesign / Ay Yildiz n i s i rtAmerican Tobacco e k / BNP Paribas Fortis / d British / Brugge Kaas / Bu v e d a i w & / Cox&Verhoeven d l r nie des Alpes / Converge / DANEC / DELTA / De Rinke wo netwerkbedrijf / Dubai Holding / Enduris / Emirates International T ERGO Life / EventRent NL / ExpatPlus / Exxellence Group / Febelfin / n Bytes / Hamal Signature / Hamburg-Mannheimer / Haven van Ant senaal / HMI / Hommerson / House of Cava / I LOVE HIMMOS / Inda aming / Kenis Groep / Kluwer / KMDA / KODO / Koningin Elisabethza va / L.I.F.E. / Lithos / Loyens & Loeff / Lyfra (BAT) / MediaDonuts / M / MiMi&LoLo / Miniatuur Walcheren / Nationale Havenraad / Newedge uis / Overtoom / Pioneer / Planckendael / Polytra / Provincie Antwe / PUB / Qlick Coaching / Randstad / Sanderus Rijscholen / SCA Pac centers / Solland / Speelcircus Bambini / Standaard Boekhandel / as / Telenet / Tempo-Team / T-Mobile / Tunisie Telecom / Unilever / onal / Van Hoof / Van Laere aannemingen / Van Noten & Rochtus / V s Bouwmeester / Vlam / Voetbal Experience / vtbKultuur / Woonha Attracties / ZeelandNet / Ziekenhuis Walcheren / ZONIQ / ZOO Antw

we work(ed) for

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referenties en ervaring

Brandhome work(ed) for The past few years, Brandhome has worked as a full-service brand building agency for: Automobile/mobility Buga Midas Kenis Groep (Renault) VAB VAB Rijscholen Sanderus Rijscholen Banking and finances Febelfin Bank J.Van Breda & Co

Energy DELTA ZeelandNet DNWB netwerkbedrijf Solland

Vlam Lava Henkel Overtoom

Entertainment Unilever McDonald’s Racing Team Standaard Boekhandel Planckendael Auping

Het Arsenaal ZOO Antwerpen BNP Paribas Fortis Voetbal Experience Delta Lloyd Bank KMDA Newedge Speelcircus Bambini Cox&Verhoeven EventRent NL Zeeland Attracties Construction Miniatuur Walcheren Van Laere aannemingen JVH Gaming L.I.F.E. Hommerson Himmos Compagnie des Alpes Machiels Building Lange Jan Solutions Alfa Park (FM)Consumer Goods Van Hoof AB InBev British American Consultants Tobacco Acumen Brugge Kaas Belgomilk (vestiging Culture Kallo) vtbKultuur BbyB Koningin Elisabethzaal Danec

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FUGA (Cava) Hamal Signature

Lifestyle VdB&VR AuroDesign An Steylaerts Amici MiMi&LoLo Non-Profit De Rinkelbel vzw Faces4Faces Elegast Rotary Antwerpen Metropool Government Belgium.be Gemeente Goes Provincie Antwerpen Provincie Zeeland Nationale Havenraad Woonhaven Antwerpen Vlaams Bouwmeester

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referenties en ervaring

Brandhome work(ed) for HR, Recruitment Capability Randstad Holding Vedior Tempo-Team Batenborch Qlick Coaching Converge High tech & ICT Exxellence Group Pioneer Europe KODO STEEZ Merrlyn Tele Atlas Digidentity Plug&Drive Insurances Hamburg-Mannheimer ERGO Life VanBreda International ExpatPlus HMI

Industry SCA Packaging Machiels Group Indaver Judicial sector Loyens & Loeff Van Noten & Rochtus Caluwaerts & Uytterhoeven Media MediaDonuts PUB Lithos Kluwer DKDM Votex Supply Chain Polytra Lyfra Haven van Antwerpen Wijnmakelaarsunie

Health care Ziekenhuis Walcheren Optripharma Oosterschelde Ziekenhuis Telecom Ay Yildiz BASE Belgacom Elissa KPN JIM Mobile Simyo Tunisie Telecom T-Mobile Telenet Dubai Holding Tecom ZONIQ Sympac SNT callcenters Golden Bytes EIT

Our expertise is in different fields: advertising, communication, consulting, branding, design, media and PR. We offer brand building services from a to z: from strategic advice to elaboration and implementation of specific campaign. We take care of your brand as if it were our brand. Brandhome, a home to brands.

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Want to know more? Call Nicoline Spruijt at 0032 (0)3 237 05 95

lange lozanastraat 258 box 17 | 2018 antwerp | belgium | 0032 (0)3 237 05 95 | brandhome.com

agency introduction lange lozanastraat 258 box antwerp 0032 (0) brandhome.com

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