A BRAND THAT TAKES ITS TIME CELEBRATING CREATIVITY, IMPERFECTION AND LIFE’S LITTLE PLEASURES
’S EDITORIAL MISSION Flow is full of insights and inspiration. About making other choices, sharing, downsizing, creativity and living in the now. Flow Magazine is a magazine that helps you reflect on a busy life.
“The best things in life happen when you dare to follow your intuition.” Our very first issue of Flow Magazine started with that sentence, and it’s still how we make Flow today.
Flow Magazine is for paper lovers. In each issue, we add paper goodies, such as notebooks, calendars and coloring pages for grown-ups. We offer a platform for international illustrators and other creators of handmade things, in print as well as online
The magazine’s circulation continues to rise, and the brand reach hasn’t stopped growing since the start. Flow Magazine is now available all over the world: in Australia, Austria, China, Finland, Germany, Gibraltar, Iceland, Italy, Japan, Malta, New Zealand, Norway, Singapore/Malaysia, Spain, Sweden, Switzerland, South Africa, the UK and the US.
Although we are paper lovers, we also embrace the digital world. Our inspiring website – flowmagazine.com – features guest bloggers from all across the globe, and is linked to our web shop. And our special digital editions are available for iOS and Android.
OUR FOUR MAIN THEMES FEEL CONNECTED
LIVE MINDFULLY
GET – AND BE – IN TOUCH WITH THE PEOPLE AND THE WORLD AROUND YOU
EXPERIENCE THE CONSCIOUS LIFE
SPOIL YOURSELF
SIMPLIFY YOUR LIFE
TAKE A LITTLE TIME FOR THE THINGS THAT MAKE YOU FEEL GOOD
IT NEED NOT BE SO COMPLICATED
THE POWER OF THE FLOW TEAM Flow’s HQ is in the Netherlands ✻ Here, we create the Dutch and International (English-language) editions. ✻ We are a small and dedicated team, with a focus on entrepreneurship and creativity. Thanks to a flat organization, decisions can be made quickly. ✻ We work with flexible teams to build our brand and make Flow products worldwide. ✻ In France and Germany, local teams produce the French and German editions and help build the brand.
FLOW IS MORE THAN JUST A MAGAZINE We produce magazines, books, stationery, special editions, apps, and our website The World of Flow has grown into a worldwide online creative community
WHO IS THE FLOW READER? Flow readers are creative, down-to-earth, lifelong learners, with an international mindset. Flow Magazine is a mind magazine; Flow is ageless and touches women of all ages. We have readers between the age of 20 and 65. They want to read a magazine about themselves and their lives, instead of reading about trends, fashion and beauty. CORE TARGET MARKET: ✻ 35-55 years old ✻ Majority female ✻ Educated ✻ Combining a career and family life ✻ Entrepreneurial spirit ✻ Interested in positive psychology, craftsmanship and things that are handmade ✻ P ositive, thoughtful, mindful, open-minded
FLOW: THE GROWTH
2008
2015
2008
2013
2009
2013
✻ Sanoma launches the Dutch edition of Flow Magazine: six times a year. ✻ S anoma decides to increase the frequency to eight times a year. ✻ Flow Magazine receives the Mercur Launch of the Year award from the Dutch Magazine Association.
✻ Flow launches the Flow Book for Paper Lovers. ✻ Flow launches special editions for mobile devices and apps.
2014
2010
✻ Flow Magazine receives the Sanoma innovation award.
✻ Flow Magazine receives the Mercur Magazine of the Year award from the Dutch Magazine Association. ✻ Flow launches new website and e-shop: The World of Flow.
2011
2015
✻ Flow introduces Flow stationery.
2012
✻ Flow launches two special editions a year, in addition to the normal issues.
✻ Flow decides to increase the frequency of its specials to six times a year.
FLOW: THE INTERNATIONAL GROWTH
2009
2009
✻ T he first Dutch issue of Flow Magazine leads to worldwide reactions. People love the use of paper and the layout, and ask for an English-language version.
2012
✻ T he Flow team in the Netherlands makes an International (English) version with a small budget. 5,000 copies are printed, and the first issue sells out fast.
2013
✻ F low Magazine is sold in South Africa, thanks to a cooperation with Media 24, and a bundled package with Ideas magazine. ✻ Flow Magazine is licensed to Gruner + Jahr publishers in Germany.
2014
✻ T he Flow Book for Paper Lovers becomes a worldwide success. ✻ Launch of the international website and e-commerce shop, flowmagazine.com. ✻ Flow produces more and more international stationery: calendars, diaries, notebooks.
2015 ✻ The amount of international followers on Instagram, Facebook and Flow’s website grows steadily. ✻ In Japan, a book is launched about Flow and its makers: Flow makes me happy.
2015
✻ Flow Magazine is licensed to Prisma Media in France. ✻ The Flow team in the Netherlands works hard to improve and increase distribution and visibility worldwide. ✻ Flow launches English special editions (Flow Coloring Book, Mindfulness special, Flow Journals). ✻ Close cooperation with retailers worldwide increases. ✻ Availability at airports and museum shops grows. ✻ Flow introduces the possibility to take a subscription worldwide. ✻ International circulation is growing fast. ✻ Flow launches next to Flow Magazine (4 times a year) also 4 special editions (4 times a year) in English (2016)
FLOW FRENCH AND GERMAN LICENSES FLOW GERMANY
FLOW FRANCE
✻ In 2013, Flow is licensed to Gruner + Jahr publishers in Germany ✻ The first German issue is launched in November 2013 ✻ It is initially scheduled to be published six times a year ✻ After just two issues, the decision is made to increase this to eight times a year ✻ In addition, it is decided that there will be two special editions per year ✻ 2015: circulation of sales reaches 110,000
✻ In 2015, Flow is licensed to Prisma Media in France ✻ The first French issue is launched in February 2015, and sells 80,000 copies ✻ The magazine is to be published six times a year ✻ Large fan community on Instagram and Facebook ✻ The circulation of French Flow continues to grow
FLOW FACTS SOLD CIRCULATION PRINT ✻ ✻ ✻ ✻ ✻
D utch edition: 82,000 D utch specials: 44,000 G erman edition: 110,000 F rench edition: 85,000 International edition (English): 40,000
ONLINE ✻ ✻ ✻ ✻
F lowmagazine.com: 34,154 sessions; 23,103 users F lowmagazine.nl: 69,037 sessions; 46,667 users T ablet app: 100,000 downloads S ocial Media: 200,000 fans (Facebook, Twitter and Instagram)
FLOW LICENSING OPTIONS FLOW IS A STRONG AND FAST-GROWING BRAND Are you interested in helping us conquer the world or being part of our success? If so, we will happily inform you about the possibilities of working together and discuss things further. Anything is possible: licensing; working together for marketing and distribution; magazine bundles; co-creation of editorial content; producing special issues or stationery together; and much more.
FOR MORE INFORMATION, PLEASE E-MAIL BRAND/PUBLISHING DIRECTOR, JOYCE NIEUWENHUIJS AT
[email protected], OR CALL +31(0) 6 5104 2568.
PRINT ADVERTISING POSSIBILITIES Flow Magazine has a unique brand position in the Dutch market: we are among the few magazines with rising print runs in a strongly declining market. We’ve been growing far beyond any expectations ever since we launched seven years ago. The growth was extremely fast in the Netherlands, and now it continues internationally.
Flow promo
COFFEE with love
THE POSSIBILITIES: ✻ A dvertise in prime locations in the magazine, such as the back cover or inside front cover ✻ A dvertise on one of our theme pages (such as Spoil Yourself) ✻ L et our editors and designers create a bespoke promotional ad with you ✻ C lassified ads
Fijnproevers zijn we als het op koffie aankomt, de favoriete drank in ons land. Vandaar ook dat ‘slow coffee’ zo in opkomst is: met de hand opgeschonken koffie, waarbij het water de tijd heeft gekregen om alle volle, fruitige aroma’s uit de versgemalen bonen te halen.
TEKST CHRIS MUYRES ILLUSTRATIE STUDIO PING & PIMPELMEES
DE ZES INGREDIËNTEN VOOR DE PERFECTE SLOW COFFEE Fairtrade bonen Het begint allemaal bij de koffieboon. Een eerlijk geteelde boon is de Robusta uit Ethiopië, sterk en bitter van smaak. Hoog in de bergen van Midden- en Zuid-Amerika wordt de Arabica-boon geteeld, zacht van smaak en met weinig cafeïne. Fairtrade-boeren plukken de rijpe koffiebessen, waar de bonen in zitten, met de hand. Deze bonen zijn te herkennen aan het Max Havelaar-keurmerk, in supermarkten en Wereldwinkels.
Een beetje tijd Een espressomachine laat het water in ongeveer 25 seconden doorlopen. Dat is voor veel soorten koffiebonen echt zonde. Bij slow coffee krijgt het water drie tot vier minuten om de aroma’s op te nemen. Dan komen al die fijne, rijke smaken in je kopje terecht. Last but not least: liefde Neem de tijd om de juiste koffie te kiezen. 80% van alle koffie wordt geproduceerd door kleine boeren die onzeker zijn over hun oogst door de klimaatverandering. Inmiddels profiteren ruim een half miljoen van hen van de voordelen van fairtrade: ze krijgen een eerlijke prijs plus extra geld dat ze gebruiken om de kwaliteit van hun koffie te verbeteren. Hun liefde proef je.
De juiste maling Versgemalen koffie heeft de volste aroma’s. Basisregel: een fijnere maling geeft sterkere koffie, een grovere geeft een wat minder sterk resultaat. De goede temperatuur Een watertemperatuur van 90-93 oC is ideaal: dat geeft zachte, romige koffie. Een belangrijke reden waarom de filterkoffie van vroeger vaak bitter was, is dat er kokend water werd gebruikt. Eenvoudige apparatuur Dé klassieker voor slow coffee is de Chemex, de prachtige glazen ‘zandloper’, uitgevonden door Peter Schlumbohm in 1941. Gebruik voor het opschenken een ketel met een lange dunne hals: zo koelt het water tijdens het schenken af naar de ideale temperatuur.
10 MEI - WORLD FAIR TRADE DAY Tijdens World Fair Trade Day op zaterdag 10 mei 2014 is er wereldwijd aandacht voor al het goede dat eerlijke handel brengt. Bijvoorbeeld aan de ruim 600.000 fairtrade koffieboeren uit 31 landen. Rondom World Fair Trade Day geven supermarkten en Wereldwinkels korting op diverse fairtrade producten.
Deze pagina werd gemaakt in samenwerking met Fairbezig
promopagina fair bezig slow coffee.indd 95
_ 95 20-03-14 14:44
FLOW INTERNATIONAL MAGAZINE DEADLINES ISSUE MATERIAL
DEADLINE
ON SALE
#12 #13 #14
11 December 15 March 14 June
19 January 19 April 19 July
#15
13 September
18 October
CIRCULATION Our Readers (Print Magazine) Dutch Flow Magazine circulation: 115,000 Special (Dutch) editions circulation: 59,000 German Flow Magazine circulation: 190,000 French Flow Magazine circulation: 175,000 International Flow Magazine (English-language) circulation: 41,000
RATES: Full page: €2,950 Half page: €1,475 Quarter page: €737.50
FORMAT (WIDTH X DEPTH) Full page type page 225 x 280 mm Type area 185 x 250 mm Quarter page 90 x 122 mm Half page 90 x 250 mm Half page 185 x 122 mm + add 5mm bleed around entire ad
WHY WORK WITH FLOW? Flow is a successful international brand that is still growing very fast in print and digital We have a dedicated and creative team We have a broad target group: mainly women between the ages of 35 and 55 years We have a global reach in more than 20 countries We can create and produce products tailored for your market (print and digital) We can work together for licensing, syndication, marketing and distribution
JOIN US
Please watch our video on: vimeo.com/141394514
VISIT FLOW AT:
IF YOU WOULD LIKE TO KNOW MORE, PLEASE CONTACT:
Flowmagazine.com Facebook.com/Theworldofflow Twitter.com/Theworldofflow
JOYCE NIEUWENHUIJS
Instagram.com/flow_magazine
E-mail:
[email protected]
Flow’s Brand/Publishing Director Tel: +31 (0) 6 5104 2568
Flow ® is a registered trademark of Sanoma Media Netherlands B.V. © Sanoma Media Netherlands B.V. Credits: Illustrations by Lobke van Aar, Ruby Taylor, Marloes de Vries, Bodil Jane, Annelinde Tempelman (Studio 100%)
