LIGHTHOUSE ATTRACTION & RETENTION 16/11/2010
LIGHTHOUSE ATTRACTION & RETENTION
1. INTRODUCTION by Lieven Verbrugge 2. HR Challenges for the Future by Philippe Meysman
16/11/2010
3. Setting the scene for Graduate Recruitment by Annelies Verbruggen 4. CASE by Alexandre Deschuymere 5. BREAK 6. How Engagement contributes to your Organization’s Result by Marc Timmerman & Meindert Giessen
7. CASE by Frank Van Massenhove 8. CONCLUSIONS
LIGHTHOUSE ATTRACTION & RETENTION
1. INTRODUCTION by Lieven Verbrugge 2. HR Challenges for the Future by Philippe Meysman
16/11/2010
3. Setting the scene for Graduate Recruitment by Annelies Verbruggen 4. CASE by Alexandre Deschuymere 5. BREAK 6. How Engagement contributes to your Organization’s Result by Marc Timmerman & Meindert Giessen
7. CASE by Frank Van Massenhove 8. CONCLUSIONS
LIGHTHOUSE ATTRACTION & RETENTION
1. INTRODUCTION by Lieven Verbrugge 2. HR Challenges for the Future by Philippe Meysman
16/11/2010
3. Setting the scene for Graduate Recruitment by Annelies Verbruggen 4. CASE by Alexandre Deschuymere 5. BREAK 6. How Engagement contributes to your Organization’s Result by Marc Timmerman & Meindert Giessen
7. CASE by Frank Van Massenhove 8. CONCLUSIONS
AGENDA 1. CRITICAL HR CHALLENGES FOR THE NEXT YEARS 2. FOCUS ON MAJOR FUTURE CHALLENGES IN TALENT ATTRACTION 3. BUSINESS CASES & BEST PRACTICES
PART 1 : CRITICAL HR CHALLENGES FOR THE NEXT YEARS
Critical HR Challenges for the next years (1) (*) 1. MANAGING EXISTING TALENT Turning the quest for talent inward (development – retention) Developing existing employees to the next level = most predictable and reliable way to go Providing jobs with sense, content and career perspectives Optimizing appraisal and reward systems Betting in people’s potential and developping this last one with conviction and the right means (coaching, projects, etc) (*) Based on surveys from Hudson (Tackling the economic crisis – Has HR learned from the past?, May 2009 – 500 HR & Business Leaders interviewed in 30 countries worldwide) and the Boston Consulting Group (The Future of HR in Europe : Key Challenges Through 2015 – 1,355 executives interviewed from 27 european countries)
Critical HR Challenges for the next years (2) 2. ATTRACTING NEW TALENT Talent shortage loom and Millennials are on the March Talent market is global (versus local) : number of European firms move to new locales such as India or China to get the groups of talented workers they need x 3 in the next 5 – 8 years Need of a clear employee value proposition aligned with the desires of the target groups and with the employer’s brand Assessing the needs for talent in light of the strategic & business requirements Investing in online sourcing tools, social medias and passive candidates
Critical HR Challenges for the next years (3) 3. MANAGING DEMOGRAPHICS Managing the loss of capacity and knowledge by: implementing a comprehensive system of job families and competency management across the company anticipating the shortfalls
• Managing the aging of the workforce by adding/enhancing e.g. HC programs, new career systems, adapted shift models, etc • Increasing the visibility of the employer’s brand and globalizing the recruitment approach CHANGE IN WORKING POPULATION
United Nations Department of Economic and Social Affairs/Population Division, World Population Prospects: The 2004 Revision, Volume III: Analytical Report
Critical HR Challenges for the next years (4) 4. BECOMING A LEARNING ORGANIZATION Choosing best tailored learning strategy for your company’s needs and culture (in-class training, coaching, on-the-job learning, etc) Stimulating on-the-job development programs, job rotation, internal promotions, etc Key characteristics of a LO : Processes that encourages communication across boundaries Learning culture or culture of innovation Tools and techniques that help individual and group learning for instance problem solving and creativity Motivation and skills to acclimatize and learn
“A learning organization is an organization skilled at creating, acquiring and transferring knowledge, and at modifying its behavior to reflect new knowledge and insights” (Garvin, Prof. Harvard Business School,1993) The most visible differences between the corporation of the future and its presents day counterpart will not be the products they make nor the equipment they use, but who will be working, why they will be working, and what work will mean to them (Robert Haas, CEO of Levi Strauss and Company
Critical HR Challenges for the next years (5) 5. MANAGING WORK-LIFE BALANCE Implementing or bolstering WLB programs that afford employees e.g. flexible working hours, home working, time credits, part-time work, job sharing, on site/near site company childcare, etc The benefits of a well managed work-life balance work policy: improved recruitment and retention rates, with associated cost savings reduced absenteeism and sick leave usage a reduction in employee stress and improvements in satisfaction and loyalty greater flexibility for business operating hours improved productivity improved corporate image, becoming an ‘employer of choice’. • Embracing programs that advance corporate social responsibility
Critical HR Challenges for the next years (6) 6. MANAGING CHANGE AND CULTURAL TRANSFORMATION Ensuring that top leaders support change efforts e.g. Executing change management programs Assessing employee behaviors and attitudes - shape these and change them for maximum effectiveness Naming an executive to head all corporate change management efforts Integrating new technologies (e-learning, social medias, etc)
Critical HR Challenges for the next years (7) 7. GOING TO GLOBALIZATION, OUTSOURCING & OFFSHORING Globalization of the labor market : employers seek more and more global HR Outsourcing and/or offshoring. Why? Cost reduction & management Focus on core business Access to specialized knowledge & know-how Operational & financial flexibility
PART 2 : FOCUS ON MAJOR FUTURE CHALLENGES IN TALENT ATTRACTION
Talent Acquisition Trends and Predictions (1) 1. CONTEXT OF TURMOIL & RECOVERY : – Surgical labor cuts (rightsizing vs downsizing) – Investing in labor that brings new capabilities to the table – Need for an agile and flexible recruiting strategy, capable of adapting quickly to changing conditions – Strategic hires by opportunity – Increased importance of contingent labor (already today 1:5 workers worldwide) – Continuous internal movement – JIT training processes in a world of continuous change and innovation, for updating skills rapidly and inexpensively – Explode out-of-the-box plan (to jump from hiring freeze situation to ramp-up hiring circumlstances)
Talent Acquisition Trends and Predictions (2) 2. FROM TRADITIONAL HR METRICS INTO HR REVENUE IMPACT – Converting HR metrics into financial impact – Learn from others who have made the transition (“Dollarize” your business impact) – Focus on key impacts (ROI top performers vs average, benefits of a retention strategy, etc)
Talent Acquisition Trends and Predictions (3) 3. THE WAR FOR TALENT, THE RETURN – 3d “War for Talent” (1999, 2005, 2010) – Competition for talent increases as a consequence of the demographic gap – structural shortage of a lot of profiles on the market (engineers, nurses, technicians, assistants, IT’ers, etc) – Power of recruiting relationship shifts away (from employer toward potential candidate), asking for : just-in-time & low cost innovations (“jugaad”) a more candidate-centric attitude leading to an improved candidate experience redesigning and securing the onboarding process learning how to counter negative employer branding messages – Growing importance of the employer branding concept, used by the organizations mainly (69%) to secure their long term recruitment needs (survey of Universum, july 2010)
Talent Acquisition Trends and Predictions (4) Why investing in a strong employer brand? Ability to attract the very best people out of the talent group
Top 10 ranking 2010 Business
Engineering
1
Google
Google
2
KPMG
Microsoft
3
Ernst & Young
IBM
Shorter time to fill positions
4
PWC
Sony
Higher employee commitment
5
Deloitte
BMW
Lower employee turnover
6
P&G
Intel
7
Microsoft
General Electric
8
Coca-Cola
Siemens
9
J.P. Morgan
P&G
10
Goldman Sachs
Apple
Ability to resist salary creep in a competitive market – candidate will have other deciding factors than salary
Source : Global Trends in Employer Branding and Talent Attraction, July 2010, Michael Kalinowski, CEO Universum
Talent Acquisition Trends and Predictions (5) Main challenges to reach an employer brand leadership Work becomes an ’employment experience’ Employer branding is not a function but a business philosophy Less is more, small is big ; ROI to be continuously demonstrated Talent crisis becomes the matching crisis Relationships will replace reputation Employer brands become global Organizations will get nacked Work becomes living Connected, cleaner and greener Source : Employer Brand Leadership, September 2010, Brett Minchington, Chairman Employer Brand International
Talent Acquisition Trends and Predictions (6) 4. DIRECT SOURCING AS EMERGING POWERHOUSE – Development of new and exciting recruiting tools : online tools that unify sourcing channels (e.g. www.multiposting.fr, www.jobiso.fr, etc) social media and other tools to source passive candidates (e.g. linkedin, facebook) – shift away from active tools (“jobboards will soon be archaic”) “matching” jobboards e.g. www.recruteonline.com, www.jobfacts.com, etc employee referral programs mobile platforms (sms, smartphones, etc) – Increased focus on implementing “Hiring A-level talent” training for both recruiters and hiring managers
Talent Acquisition Trends and Predictions (7) 5. OUTSOURCING & OFFSHORING – Absence (in volume) and/of absolescence (in quality) of talent will lead more organizations to go to workforce decentralization via teleworking, outsourcing and/of offshoring 6. CRUCIAL IMPORTANCE OF RETENTION STRATEGIES – With the War for Talent, companies will hunt by all means – Are we sure the vast majority of organizations is prepared to mitigate risks caused by rapid and significant turnover? – Retention strategies : Ensure employee recognition (recognize and celebrate success, recognize excellent performance, etc) Offer growth and development opportunities (leave some room for errors,) Ensure a healthy work-life balance and make work fun Offer competitive compensation, etc
PART 3 : BUSINESS CASES & BEST PRACTICES
Ernst & Young (1) Big four providing global services in four main areas: assurance, tax, transaction and advisory – 141,000 employees spread over 140 countries Attraction strategy focus : Employer branding & campus recruitment – Focus on brand pillars : opportunity, learning & development, inclusive and flexible environment and making a difference in the community – embedded in every candidate-facing communication – Best-Place-to-Work awards : Universum’s #1 ideal employer of US graduates in business and accounting # 3 on BusinessWeek’s Best Place to launch a career top 10 in Working Mother Magazine’s Best companies for Working Moms top 3 in DiversityInc’s Top 50 Companies for Diversity
Ernst & Young (2) – Touch point mapping : customer service type model to identify and ‘map’ critical interaction point with potential applicants – Using social media : intensive use of videos, miccroblogging, blogging and facebook (35,000 fans in 2009) – Personalized channels : mass-personalized messaging approach (e.g. EY experience, innovative online tool to communicate E&Y’s culture and opportunities) – Exciting corporate careers page : virtual reality tour of employees’ workspaces – Internal brand message : helps employees understand how their work contributes to the success of the company – how they can make a difference in the world – CRM model : highly organized student-focused teams to build strong relationships with students, faculty, etc executive involvment
Ernst & Young (3) – Contests : “Your World Your Vision” contest for teams of students – how to make a difference at a local level through community responsibility (award of 10,000 $) – Unique events : e.g. International Intern Leadership Conference (attended by 1,700 students – invited during the summer to learn more about the benefits of a career at E&Y : 90% conversation rate)
Aricent (1) Privately held Silicon Valley-based communication product and service provider operating in 19 countries worldwide Attraction strategy focus : World-class employee referral program – High responsiveness : actions guaranteed within 72 hours of submission – A dedicated team with clear SLA’s : team of 5 dedicated to the management of the ERP with a clear SLA chart – Proactive referrals : referral program calendar distributed in advance for a beter awareness of projected needs and events – Prioritization of jobs : focus on mission-critical, revenue generating jobs and ‘hard-to-fill’ positions – Pre-assessment of the referrals : employees required to assess the technical skills and cultural fit of the referral for increased accountability, improved quality of the candidate and saving time of both manager and recruiter
Aricent (2) – Goals for all managers : each manager must refer at least one corporate alumni per year (66% of alumni rehires via ERP in 2009) – Use of technology : dedicated microsite on firm’s intranet – Bonuses : linked to the targeted position – ‘top-ups’ motivational bonuses on each of its unique campaigns – Solid ERP Metrics : key to continuous improvement
Significant results : – Resume-to-hire ratio 3:1 (versus 5:1) – Growing employee participation (from 33 to 66% between 08 and 09) – ERP reaches 45% of total hiring – ERP candidates accepts offer at a significantly higher rate – ERP costs at +/- 20% less than hires produced via other sources
LIGHTHOUSE ATTRACTION & RETENTION
1. INTRODUCTION by Lieven Verbrugge 2. HR Challenges for the Future by Philippe Meysman
16/11/2010
3. Setting the scene for Graduate Recruitment by Annelies Verbruggen 4. CASE by Alexandre Deschuymere 5. BREAK 6. How Engagement contributes to your Organization’s Result by Marc Timmerman & Meindert Giessen
7. CASE by Frank Van Massenhove 8. CONCLUSIONS
Conflicting messages (1/2) “(…) a poll of employers reveals the number of applications for each vacancy has surged to nearly 70 while the number of available positions is predicted to fall by nearly 7%” (The Guardian, July 6th 2010)
“Opnieuw op weg naar tekort aan werkzoekenden (…) het aantal vacatures dat bij de VDAB wordt aangemeld, lag in de eerste negen maanden van 2010 ruim 17% hoger dan in dezelfde periode van vorig jaar” (De Standaard, 26/10/2010)
Conflicting messages (2/2) Do graduates need to be more flexible in their first career choice?
Or
Do graduates nowadays have the luxury of choice?
Our experience in the European graduate market RECRUITERS
APPLICANTS
Put a lot of graduate positions on the market each year
Want to connect with future management team
Raise the bar and set high expectations for graduates
Select employer based on company values
Adopt a multi-channel and multi-media approach
Are stimulated by personal development and growth perspective
Alignment between offering and expectations is not sufficiently visible and/or optimal
Generation Y in the media (1/3) The Peter Pan Generation
Generation Y in the media (2/3) Life in Cyberspace
Generation Y in the media (3/3) Up to a generation Z without boundaries?
The Clash of Generations?
Generation Y is often represented as the “necessary evil” Generation X needs to deal with
Still, the link between the characteristics of the 21st century workplace and those of Generation Y is only one step away….
The 21st century workplace…. Technological Innovations Globalisation & Virtual Teams Work as a life experience Flat Organizations & Networking Cost Effectiveness
….and Generation Y Technological Innovations Excellent knowledge and mastering of social media Efficient working through advanced technical tools and the ability to work with these Globalisation & Virtual Teams Living with parents makes me free to go and stand where I want The world as my work space Work as a life experience Work - life FLEXIBILITY: why sit at my desk whole day when I can combine work with my personal life? Investment in personal growth
Flat Organizations & Networking Belonging to various communities and openly communicating with counterparts of all “levels” Cost Effectiveness Through distance working, making full use of all available tools, efficiency in work and openly sharing what I want and what I will do
Implications for Talent Attraction and Retention Attraction:
Retention:
Give insight into the values and mission of the organization: “Can you liaise with these?”
Provide PROACTIVELY in development opportunities, Career Counselling, Coaching and Mentoring
Involve the right people in the attraction process: “Who will I be working with? How can me career look like?”
Reward based on PERFORMANCE (clear cause-effect link) and with more than financial remuneration
Be specific about who you want to attract: “How can I fully deploy my personality in this organization?”
Foresee in a work environment that enhances efficiency and result-oriented working
LIGHTHOUSE ATTRACTION & RETENTION
1. INTRODUCTION by Lieven Verbrugge 2. HR Challenges for the Future by Philippe Meysman
16/11/2010
3. Setting the scene for Graduate Recruitment by Annelies Verbruggen 4. CASE by Alexandre Deschuymere 5. BREAK 6. How Engagement contributes to your Organization’s Result by Marc Timmerman & Meindert Giessen
7. CASE by Frank Van Massenhove 8. CONCLUSIONS
Kwalitatieve verpleegkundige zorgen : Aantrekkelijkheid, behouden en fideliseren van personnel
A.
DESCHUYMERE
Adjunkt Directeur Verpleging Kliniek Sint-Jan
Welkom in de Kliniek Sint-Jan Bienvenue à la Clinique Saint-Jean
Samen visie en beleid delen
Partager la vision et la gestion
Sint-Jan : enkele cijfers 1 8 0 Vrijwilligers Geneesheren 220 Bedden 503 Medewerkers 1400 Bevallingen 2134 Heelkundige ingrepen 12735 Daghospitalisaties 10560 Hospitalisaties 14751 Opnames 25311 Spoedgevallen 29717 Raadplegingen 200000 Bedrijfsopbrengsten 130080115€
Pto
Origine
van de « Magnet hospitals »
Magnet Hospitals zijn ziekenhuizen die: (1) erkend worden door de verplegenden als goede werkmilieu’s, (2) een lage turnover vertonen wat betreft de verpleegkundigen, en (3) die zich situeren op een competitieve arbeidsmarkt
icto
Classificatie van de ziekenhuizen Het vermogen van ziekenhuizen om verpleegkundigen aan te trekken en te behouden door een werkomgeving die zorgverstrekking van hoge kwaliteit aanmoedigt
Picto
1. Het management
Een transformationeel verpleegkundig leiderschap op elke niveau v.d. organisatie
Picto
Het management
Opdracht & Doelstellingen : • Het welzijn van de patiënt – cliënt • Beantwoorden aan de verwachtingen van het personeel • Budgetair evenwicht
Picto
Het management Organisatie & Structuur
• invoering van een participatieve en ondersteunende stijl • invoering van een gedecentraliseerde en gebureaucratiseerde organisatie-structuur • toepassing van het principe van gedeeld bestuur (shared governance) beslissingen i.v.m. de zorgen worden genomen op het terrein en niet door de administratie v.d. verpleegkundige zorgen (Buchan,1997; Kramer & al., 1991; Sovie, 1984; Aiken, 1995)
Picto
H e t m a n age m e n t v an h e t v e rp le e gk u n d ig de par tem en t La nge t er m ijn (W aa r om ?) Dire c t ie Ver ple ging
S trateg isch niveau
M iddella nge t e rm ijn (H oe ?) M idde nka de r s
Tactis ch niveau
Kor t e t e rm ijn (W a t ?) H oofdv e r ple ge n de n
O peratio nee l niveau
V erpleegk undig e o pdracht V is ie en zo rg ench arter D o elstelling en S tructuren P ers o neels o m k adering
V erpleeg pro ces M etho dis ch hande len P ro fes s io nalis m e V o rm ing V erdel ing van d e m idde len
P lanning U itvo ering S upervisie Evaluat ie Inzet v an de m iddelen
A anwerv ing en s e lect ie
O ndersteuning /beg el eid ing
Co aching /team bui lding
Picto
Het management Sleutelssucces : de leiderschap Directie, kaders en hoofdverpleegkundigen • Visionair en enthoesiast • Bron van ondersteuning en ervaring • Hoge verwachtingen t.o.v. de verpleegkundigen • Valorisatie v.d. professionele opvoeding en ontwikkeling v.d. verpleegkundigen • Autonomie v.d. verpleegkundigen en controle over hun werk • Beantwoorden v.d. noden v.d. equipe • Open houding en communicatie (Kramer & al., 1987,1988,1991; McClure & al.,1983)
Picto
Het management : een hoge ratio verpleegkundigen / patiënten verzekeren
• Overwicht aan verpleegkundig personeel tegenover hulp- en logistieke personeel • Een groter aantal verpleegkundigen met een hogere kwalificatie • Voorkeur geven aan klinisch competente en gekwalificeerde verpleegkundigen, die de visie v.d. instelling delen (Buchan, 1999; Kramer & al. 1988; Kramer, 1990)
Picto
Verpleegkundig departement :
• • • • •
760 personen (contractuelen) 572 ETP (betaalde effectieven) Voltijds : 47% - Deeltijds : 53 % Turnover : 15 % Kwalificaties : -
Verpleegkundigen Vroedvrouwen Paramedici Zorgkundigen Logistieke hulpen
Picto
Verpleegkundig departement : eind 2009 Infirmier(e) gradué(e) Gegradueerde verpl.
133
Infirmier(e) breveté(e) Gebreveteerde verpl.
411
90
50 5 7 11
24
30
Aide-soignant
Zorgkundige
Sage-femme
Vroedvrouw
Paramédicaux
Paramedici
Assistant logistique Logistieke assistent Technicien(ne) RX Beeldvorming
Techn.
Animatrice
Animator
Assistant(e) en SI
Verpleegassistent
Verhouding intreders / uittreders 2001-2009 (personen) Proportion des entrants / sortants 2001-2009 (personnes) 180 170
163
160 150
146 140
140
133
130 120
105
110 100
97
99
94
90
66
70 60
95
77
80
68
99
84 79
78
68
in 62
50
uit
40 2001
2002
2003
2004
2005
2006
2007
2008
2009
Verhouding intreders / uittreders 2001-2009 (VTE) Proportion des entrants /sortants 2001-2009 (ETP) 160
154 150 140
133,5
130
128,5
120
117,5
110
97
100 90
93,5 87,6
87
83,5
80
85,8 68,5
70
57,5 60
73,5 67,5
66,5 in
50
56,5
55,5
53,5
uit
40 2001
2002
2003
2004
2005
2006
2007
2008
2009
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2. De verpleegkundige praktijk
Picto
De verpleegkundige praktijk Behoud van een therapeutische relatie met de patiënt gebaseerd op de caring
• Patiëntgerichte zorg : gepersonaliseerde benadering • Doelgerichte zorg : systematische en methodische aanpak • Professionnalisme : kennis, vaardigheid, attitude • Implicatie van de patiënt in de zorgproces : interatief begeleiding • Referentieverpleegkundigen • Kwalitatieve zorgresultaten : patiëntentevredenheid
Picto
De verpleegkundige praktijk Zorgencharter : Wij engageren ons ...
• u te verwelkomen op een persoonlijke en gastvrije manier • tijd te maken om naar u te luisteren • respect te tonen voor uw eigenheid en uw overtuiging • informatie te geven over uw verzorging • vertrouwelijk om te gaan met de informatie over uw verblijf • uw betrokkenheid bij de verzorging te steunen • te streven naar het behoud of herstel van uw autonomie • de continuïteit en de coördinatie van uw zorgen te verzekeren • uw vertrek, samen met u voor te bereiden • aandacht te hebben voor uw opmerkingen en suggesties
Picto
De verpleegkundige praktijk De klinische en organisationele autonomie alsook de verantwoordelijkheid van de verpleegkundigen verzekeren controle op de beroepspraktijk
De verpleegkundig neemt deel aan de besluitvorming i.v.m. het leven en de organisatie v.d. afdeling
(Kramer & al., 1991; McClure & al., 1983;Scott,Sochalski & Aiken, 1999)
Picto
De verpleegkundige praktijk Concept : "Referentie verpleegkundigen" Gedelegeerde activiteiten
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25.
Opvang en begeleiding van studenten. Opvang en begeleiding van nieuwe medewerkers. Materiaalbeheer. Hemovigilantie. Pijnbeleid. Hygiëne en procedures. Apotheek Verpleegdossier Vg-MZG - procedures Wondzorg. Supportteam Pastorale dienst. Ethische commissie. Diabetes Interculturele bemiddeling ARCA Interne & externe vormingen. Vrijwilligers Informatie aan patiënten Informatie aan personeel Rampenplan Veiligheid & Agressiviteit Hoteldiensten. ..... .....
Activités déléguées 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25.
Accueil et guidance des étudiants. Accueil et guidance des nouveaux collaborateurs. Gestion du matériel. Hémovigilance. Gestion de la douleur. Hygiène et procédures. Pharmacie Dossier infirmier DI-RHM - procédures Soins de plaies. Supportteam Service pastoral. Comité d’éthique. Diabète. Médiation interculturelle ARCA Formations interne & externe. Bénévolat. Information aux patients. Information au personnel. Plan catastrophe. Sécurité & Agressivité Hôtellerie. ..... .....
Picto
De verpleegkundige praktijk Een samenwerking ontwikkelen tussen verpleegkundigen en geneesheren
=
wederzijds respect voor kennis en bekwaamheid en onderlinge verbintenis tot het verlenen van kwaliteitszorgen.
Picto
3. De professionele ontwikkeling
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De professionele ontwikkeling Mogelijkheden tot professionele ontwikkeling verder uitbouwen
• Permanente vorming en steun a.d. organisatie • Begeleiding v.d. nieuw aangeworven via een programma op maat • Openheid naar buiten toe : deelneme aan kwaliteitsprojecten (Clinical leadership, Work Life Balance, …) (Eckardt, 1998; Buchan, 1994; Kramer & al., 1993)
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Project A.R.I.Q. : Modélisation de l'hôpital attractif (S. Stordeur et al., 2009)
Axes
Dimensions
Références
1. Sens de la mission
1. Valeurs, vision stratégique et politiques claires
1. Définition claire des orientations stratégiques 2. Structure organisationnelle horizontale 3. Place centrale du patient 4. Engagement envers la qualité 5. Modèles professionnels de soins 6. Respect mutuel entre les disciplines
2. Qualité de leadership des dirigeants
7. Leadership fort et visible 8. Gestion participative des collaborateurs 9. Maîtrise des processus de gestion des ressources humaines
3. Activités de recherche et image des soins infirmiers
10. Activités de recherche pour l’amélioration de la qualité de soins 11. reconnaissance des infirmières à délivrer des soins de qualité 12. Infirmières cliniciennes ou de pratique avancée : soutien et consultation
4. Politiques et programmes de personnel
13. Politiques et programme de personnel créatifs et flexibles 14. Revalorisation du lieu de travail 15. Facilités accordées aux collaborateurs pour assurer l’équilibre famille – travail
5. Développement professionnel
16. Grande valeur accordée à la croissance personnelle et professionnelle
6. L’établissement est partie prenante d’un réseau de soins
17. Accords de collaboration entre hôpitaux et services de soins extrahospitaliers
7. L’établissement exerce un rôle de santé publique
18. Organisation régulière de manifestations de promotions de la santé
2.
Support organisationnel personnes
3. Ouverture vers l’extérieur
aux
19. Principe de cohérence : gestion des équilibres et des paradoxes
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De aantrekkelijke instelling : in praktijk ...
1. Ontwikkel een gedeelde visie gedragen door alle zorgactoren en vertaal deze in operationele doelstellingen 2.
Geef een gezicht aan uw instelling en blijf beschikbaar. Voer een opendeur politiek
3. Doe een aanwervingsbeleid in gekwalificeerd personeel. Vermijd uitzendkrachten
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De aantrekkelijke instelling : in praktijk ...
4. Respecteer de keuze van dienst en van arbeidstijd 5. Geef zo mogelijk een contract van onbepaalde duur en zorg voor een goed onthaal van nieuw aangeworvenen 6. Duidt mentoren aan voor de begeleiding en de integratie van de nieuw aangeworvenen 7. Maak polyvalente medewerkers van uw personeel. Stimuleer de collegialiteit en de solidariteit in het werk
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De aantrekkelijke instelling : in praktijk ...
8. Geef de totale verantwoordelijkheid over patiënten aan referentie verpleegkundigen 9. Ontwikkel een doorgedreven autonomie voor verpleegkundigen Verplaats de beslissing naar de basis 10. Stimuleer de permanente vorming en voorzie hiervoor tijd en financiële middelen
Picto
De aantrekkelijke instelling : in praktijk ...
11. Zorg dat alle leidinggevenden een cursus in 'Leadership’ volgen zodat ze hun personeel kunnen inspireren 12. Werk een mobiliteitsplan uit voor alle medewerkers 13. Zorg voor een veilige werkomgeving door middel van adequate procedures
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De aantrekkelijke instelling : in praktijk ...
14. Stel het ziekenhuis open en maak uw cultuur van uw instelling zichtbaar 15. Creër vaste samenwerkings- verbanden met hogescholen en universiteiten
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De aantrekkelijke instelling : in praktijk ...
Draag niet alleen zorg voor uw patiënten maar tevens voor al het paramedisch personeel
Een aangename en kwalitatieve werkomgeving verhoogt de kwaliteit van de zorgverlening
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Besluit De verbetering van de organisatorische kenmerken van de bestudeerde instellingen moet beschouwd worden als een valabele interventiepiste en een pertinente strategie voor de verzorgingsintellingen, die geconfronteerd worden met niet te onderschatten stressfactoren of die een gezonde werkomgeving willen bieden aan het verplegend personeel.
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Meer interesse ? Éditeur : Editions Lamarre Collection : Fonction Cadre de santé Année de publication : 2009 Nombre de pages : 248 ISBN : 2757302811 Code : WL2869
LIGHTHOUSE ATTRACTION & RETENTION
1. INTRODUCTION by Lieven Verbrugge 2. HR Challenges for the Future by Philippe Meysman
16/11/2010
3. Setting the scene for Graduate Recruitment by Annelies Verbruggen 4. CASE by Alexandre Deschuymere 5. BREAK 6. How Engagement contributes to your Organization’s Result by Marc Timmerman & Meindert Giessen
7. CASE by Frank Van Massenhove 8. CONCLUSIONS
LIGHTHOUSE ATTRACTION & RETENTION
1. INTRODUCTION by Lieven Verbrugge 2. HR Challenges for the Future by Philippe Meysman
16/11/2010
3. Setting the scene for Graduate Recruitment by Annelies Verbruggen 4. CASE by Alexandre Deschuymere 5. BREAK 6. How Engagement contributes to your Organization’s Result by Marc Timmerman & Meindert Giessen
7. CASE by Frank Van Massenhove 8. CONCLUSIONS
The Mosquito & the Nudist Colony
Anno 2009
KEY HR ISSUES IN 2009 ENGAGING AND RETAINING TALENT WHILE RIGHT-SIZING
Anno 2010
Are we facing a hiddenTsunami ?
The Case : “The results of an Economic Battle Fatigue” Multiple external surveys in Europe indicate that there could be an employee turnover as high as between 40-60% in 2010 as economies slowly recover. 1 out of 3 key performers is considering leaving their employer in 2010. 1 out of 4 high potentials is considering leaving their employer. (Source : HBR, May 2010) This year staff attrition could cost the UK economy in excess of £1 billion. (Source : The Grapevine, Feb 2010) The Hudson Talent Engagement Survey Results indicate an average of ‘weak’ contracts between 30 & 50% in Europe in H1 2010.
Are you ready to play Musical Chairs ?
FOCUSSED HR ISSUES IN 2010 SEPARATE SCHOOLS OF THOUGHT Two Main Schools of Thought : • Individual Entry Point : Talent Engagement & Retention • Organisation Entry Point : Business Strategy & Workforce Planning • Hybrid : Succession Planning
All focussing on increasing volume of Talent Pool • Moving from 4-6 % to 10% of first Tier Top Talents • Anticipating Retention Risk ? • Investing towards Future Growth ? Gaining Competitive Advantage ?
More focus on employer branding as part of commercial branding • If people like us as an employer, we must be good as a company ! • Re-inventing the Brand to come to a multi-facetted appeal for many
THE IMPORTANCE OF AN EMPLOYER VALUE PROPOSITION
SHOULD I STAY OR SHOULD I GO ?
Employer Make
vs
Buy
Psychological Contract
Stay
vs
Employee
Change
EMPLOYEE ENGAGEMENT The Talent Engagement Dimensions Measured
Employee Promises : an image of 2010
Employer Promises : generalised view 2010
THE BUSINESS CASE
EASIER SAID THAN DONE
1. ENGAGED & MOTIVATED EMPLOYEES
2. HIGH PERFORMANCE & RETENTION
4. POSITIVE SHAREHOLER RETURNS
3. POSITIVE CUSTOMER EXPERIENCE
FACTORS AFFECTING COMMITMENT Source: A handbook of HRM Practice by M. Armstrong (2003)
Research carried out by Purcell et al (2003) established that the key policy and practice factors influencing levels of commitment were: received training last year; are satisfied with career opportunities; are satisfied with the performance appraisal system; think managers are good in people management (leadership); find their work challenging; think their firm helps them achieve a work-life balance; are satisfied with communication on company performance
STATISTICAL ANALYSIS RETENTION
WEAK
FIRM
LOOSE
STRONG
CORRELATION
-.525 *
.323
-.071
.559 **
.065
.281
.818
.047
P-VALUE
WEAK CONTRACTS LOWER STRONG CONTRACTS * Significant on a 10% level. ** Significant on a 5% level PERFORMING & LOWER HIGHER RETENTION RETENTION
PERFORMANCE
WEAK
FIRM
LOOSE
STRONG
CORRELATION
-.667 **
.682 **
-.224
.159
.025
.021
.508
.641
P-VALUE
** Significant on a 5% level FIRM CONTRACTS MOST LIKELY TO BE HIGH PERFORMING
ORGANISATIONS ARE PEOPLE-BASED
RETENTION
Affective Commitment
Normative Commitment
A feeling of attachment to the company and its values (belonging, solidarity, and affiliation)
A feeling of obligation to serve the company and to work hard A feeling of necessity to remain working for the company as changing jobs would cost too much (economic, effort, social)
Continuance Commitment
PERFORMANCE
ENGAGEDEMPLOYEED EMPLOYEEDARE AREHIGHER HIGHER ENGAGED PERFORMING&&LONGER LONGERTENURED TENURED PERFORMING
Meyer & Allen
EMPLOYER VALUE PROPOSITION DELIVERING ON OUR ‘PROMISES’ IS KEY ‘The organization delivers on the promises it makes to employees’ How does it manifest itself with current and potential employees: I’m clear on what it means to work in my organisation– common clarity on the “psychological” or “social” contract What you told me it was going to be like to work here is like it really is; and It aligns with what I’m looking for from an employer
One of Our Biggest Challenges on a short term is that we will have to be many things to many individuals
IN CONCLUSION: THE TALENT CRUNCH WILL OUTLIVE THE ECONOMIC CRISIS • Step back and consider the big picture to identify opportunities • Remember people drive innovation, productivity & performance • Be creative about retaining key talent & establishing diversity
BUILD FOR TOMORROW WHILE OTHERS ARE FOCUSED ON TODAY • Re-evaluate talent for current and future requirements • It takes A-players to hire A-players ! • Balance the short term actions with long term strategies
TAKE TIME TO UNDERSTAND YOUR PEOPLE • Psychological contract provides unique insight • Communicate, communicate and communicate ! • Engagement is a two-way deal
THANK YOU FOR YOUR ATTENTION AND JUST REMEMBER …
“The certainty of misery is better than the misery of uncertainty”
What can we learn from Happiness ?
Meindert Giessen
Pleasure "Happiness consists in frequent repetition of pleasure" Arthur Schopenhauer
Flow 1. Completely involved, focused, concentrating 2. Sense of ecstasy 3. Great inner clarity 4. Knowing the activity is doable 5. Sense of serenity: no worries 6. Timelessness 7. Intrinsic motivation
Meaning "I believe compassion to be one of the few things we can practice that will bring immediate and longterm happiness to our lives. I’m not talking about the short-term gratification of pleasures like sex, drugs or gambling (though I’m not knocking them), but something that will bring true and lasting happiness. The kind that sticks." Dalai Lama XIV
Meaning "Those who are not looking for happiness are the most likely to find it, because those who are searching forget that the surest way to be happy is to seek happiness for others." Martin Luther King Jr.
Flow in organisations 3 conditions: Clear set of goals Balance between perceived challenges & perceived skills Clear & immediate feedback
Creating Flow Mentoring
Creating Flow Organisation Level Clear goal setting & feedback by: – managers – performance management & evaluation system
Cultivate passion – Hire passionate people – Enable them to work on their passion: balance organisation’s staffing needs and employees’ passions
Challenge people – Find optimal challenge level for each employee – Push responsibility down in the organisation to the lowest level possible
What about meaning ?
“Virtuousness” (Kim Cameron)
Doing what makes people grow Doing moral good: showing empathy, forgiveness, compassion Helping others & the organisation, without wanting something in return.
Creating Virtue Individual action Reward helping/thankful behaviour & empathy – Informally (recognition, …) – Formally (pay, benefits, …)
Set the example (integrity & authenticity) –All top people: CEO’s, Management Team, HR, … –In all situations: personnel management, handling clients, …
Creating Virtue Organisational culture Culture & mission statements that are lived in practice - Positive impact on society - Empathy, compassion - Helpfulness
Creating Virtue Organisational action Embedded in structure
•Workshop/cooperation techniques – World café – Open space – Appreciative inquiry –…
Final thought
The leadership of an organisation has to create a community in which pleasure & meaning are combined to create a
sense of belonging inspired by Manfred Kets De Vries
LIGHTHOUSE ATTRACTION & RETENTION
1. INTRODUCTION by Lieven Verbrugge 2. HR Challenges for the Future by Philippe Meysman
16/11/2010
3. Setting the scene for Graduate Recruitment by Annelies Verbruggen 4. CASE by Alexandre Deschuymere 5. BREAK 6. How Engagement contributes to your Organization’s Result by Marc Timmerman & Meindert Giessen
7. CASE by Frank Van Massenhove 8. CONCLUSIONS
111
112
Wat was toen
het grootste
probleem van de FOD 113
114
Geen strategische
doelstellingen
115
Geen pro cessen
116
Hopenrisico’s
117
Geen tijd voor
strategische verandering
118
jaar bedrijfsrisico’ wegwerken s
119
jaar processen opbouwen
120
121
nu
Wat isnu
het grootste
probleem van de FOD 122
Hoe
we de vinden
vinden mensen die we
nodig hebben
? 123
Competenties
Demografie
124
juridische sociologische economische actuarische sociaaleconomische demografische pedagogische communicatieve technologische
competenties
125
juridische sociologische economische actuarische sociaaleconomische demografische pedagogische communicatieve technologische
competenties + talen 126
Hoe vonden we
vroeger de mensen die we
nodig hadden
127
Jobzekerheid Staatspensioen
128
130
Hoe
wordje een
werkgever 131
it’sthe , 132
My life Ik
waar werk je?
134
wanneer werk je?
135
hoe werk je?
136
137
138
Waar ? work at home home at work 140
(Bijna)
iederee kan thuiswerken n 141
142
143
Het
dossier moet de
men volge sn
146
volledig digitale dossiers
147
volledig digitale dossiers
van
tot digitale
aanvraag
handtekening
148
Waar? work at home home at work 149
150
151
In onze FOD wordt bijna alles
gemeten 152
dus ook
…
bureau van de
het
voorzitter 153
154
155
156
157
158
159
50
2 m
160
Prijs per
2 m per
270 euro
jaar
161
13.500 euro per jaar 162
3% van de tijd 163
Hoe
hoger in de
hierarchie
164
Hoe
hoger in de
hierarchie hoe
groterje
bureau 165
Hoe
hoger in de
en
hierarchie hoe
groterje
bureau
hoe
minder je er
bent
166
Kan een
?
chef zonderbureau
167
168
Mails beantwoorden Dossiers bestuderen Vergaderen Geconcentreerd werken Een vertrouwelijk gesprek voeren Koffie drinken 169
De
plaats waar we De mail beantwoorden Een dossier bestuderen Vergaderen Geconcentreerd werken Een vertrouwelijk gesprek voeren Koffie drinken
heeft
niets met hiërarchie te maken
De
plaats waar we De mail beantwoorden Een dossier bestuderen Vergaderen Geconcentreerd werken Een vertrouwelijk gesprek voeren Koffie drinken
werken
heeft
alles met activititeit te maken
mail beantwoorden kan
hier
maar ook thuis
172
een
dossier
bestudere kan hier n maar ook thuis
173
vergadere kan hier n maar ook thuis
174
koffie
drinken kan hier
maar ook thuis
175
en
al
mijn vertrouwelijke
gesprekke n
?
om redenen van privacy verboden te betreden
176
Een
moeilijk
gesprek kan
beter
hier 177
Een
leuk vertrouwelijk
gesprek kan
beter
hier 178
In onze FOD wordt bijna alles
gemeten 179
maandag dinsdag woensdag donderdag vrijdag januari februari maart april mei juni juli augustus september oktober november december 6 uur 7 uur 8 uur 9 uur 10 uur 11 uur 12 uur 13 uur 14 uur 15 uur 16 uur 17 uur 18 uur 19 uur 20 uur
nooit meer dan
54% aan het bureau 180
Dit is
mijn plaats
181
Clean desk
182
En mijnheer de
manager, de
mag al dat belastingsbetaler
weer betalen moois
zeker
184
70% bureauruimte 70% bureauruimte
185
70% bureauruimte 6 miljoen euro
70% bureauruimte
ieder jaar
186
70% bureauruimte 6 miljoen euro
70% bureauruimte
ieder jaar
alleveranderingen 10 miljoen euro
éénkeer 187
het
het is
maar
papie r 188
189
Wanneer?
190
Maakt de
prikklok
gelukkig
191
e d t l u Gij z n e k o r p af ges . n e l a h n e t a t resul
kwantitatief
kwalitatief
gedrag
193
194
195
196
197
Welke
chefs willen
wij
? 198
199
200
201
En mijnheer de
manager, wat vinden je mensen van al
zotte ideeën die
203
Benchmark per domein Jobinhoud 8,00 6,00 Communicatie
4,00
Arbeidsomstandigheden
FOD SZ
2,00
benchmark
,00
Relatie met de directe leidinggevende
Doorgroeimogelijkheden
Organisatiecultuur
benchmark met 8 federale organisaties
Onze mensen doen bijna
zelf 205
15 consultants 183NoVo-mensen
206
207
NoVo-organisatie Cultuuromslag & Resultaatgericht werken
Huisvesting & Dynamische werkomgeving
Klantgericht werken
Digitalisering & Mobiel werken
Communicatie & Samenwerken
Programmamanagement Voorzitter Stuurcomité
NoVoResult
ICT
Intern
PMO
NoVoDO
NoVODIG
Intern
Intern
NoVoClient
Intern
NoVoCom
Intern
P&O
Comm
Extern
Extern
Extern
Extern
Logistics
Extern
Budget
210
211
212
En mijnheer de
manager, wat heeft de
belg aan al
zotte ideeën
die
n e l a h We e d n a d r e me n e k o r p s e g af . n e t a t l u s e r
pr od u
ct iv
ite
it 215
k s A n o d y G ra
219
220
-78% 221
- 80%
222
Command &
Control is is
niet onze cultuur
& respect vertrouwen 225
226
227
228
Dus…
alles is in orde 229
lineaire
besparingen
Lineaire beparingen zijn desastreus deel 1
231
232
233
234
235
236
Wat te doen
238
239
Wat zal iedere regering
doen
240
241
242
243
Lineaire beparingen zijn desastreus deel 2
244
de kredieten zijn goed verdeeld
245
246
247
8 7 6 5 4 3 2
1 0
6,19
Orientation dimension client
5,20
Accueil dimension processus
7,10
Accueil dimension clients
5,58
Traitement dimension processus
6,68
Traitement dimension client
6,43
Moyenne
7,39
Traitrement dimension résultat
248
249
LIGHTHOUSE ATTRACTION & RETENTION
1. INTRODUCTION by Lieven Verbrugge 2. HR Challenges for the Future by Philippe Meysman
16/11/2010
3. Setting the scene for Graduate Recruitment by Annelies Verbruggen 4. CASE by Alexandre Deschuymere 5. BREAK 6. How Engagement contributes to your Organization’s Result by Marc Timmerman & Meindert Giessen
7. CASE by Frank Van Massenhove 8. CONCLUSIONS
LIGHTHOUSE ATTRACTION & RETENTION THANK YOU!
16/11/2010 Presentations: www.belgium.hudson.com/AttractEngage