VALUE OF ORGANISASIONALISM Disajikan kembali oleh:
DRS. JOHN SUPRIHANTO, SUPRIHANTO, MIM. PHD.
UNIVERSITAS GADJAH MADA YOGYAKARTA 1
Enduring character of a organization Yin Core ideology What we stand for and why do we exist Conceived vision Yang Envisioned future What we aspire To become To be achieve To create
Core value The essential and enduring tenets of an organization
Core purpose The organization reason for being Tidak pernah benar-benar dicapai As a guiding star BHAG Target – kualitatif/kuantitatif Common enemy Role model Internal transformation
Vivid description James C. Collins and Jerry I Porras 2
The Core Concept of Strategy Mission: Reason for being, why we exist
Core values: what we believe in Vision: what we want to be Strategy: our game plan, agenda for actions
Mission Statement A mission statement is a brief description of a
company’s fundamental purpose. A mission statement answer the question, “Why do we exist” (Susan Ward) The mission statement articulates the company’s purpose both for those in the organization and for the public.
Elements of Mission (1) Core ideology Menggambarkan what we stand for Merupakan alasan keberadaan kita
(why we exist) Mission statement: 1. What needs do we meet ? 2. Who is customer ? 3. What business are we in ?
Elements of Mission (2) Kebutuhan Konsumen: what is being satisfied Kelompok Konsumen: who is being satisfied The company’s activities, technologies, and
competencies, or how the enterprise goes about creating and delivering value to customers and satisfying their needs
Perumusan Misi Memahami dan mendefinisikan apa bisnis perusahaan sekarang atau di masa mendatang. Pernyataan misi lebih terperinci bisa mencakup: Spesifikasi kebutuhan pelanggan yang dipuaskan melalui produk/jasa Identifikasi kelompok pelanggan (pasar) Spesifikasi daerah geogragis Identifikasi teknologi inti Ekspresi komitmen terhadap pertumbuhan, kelangsungan hidup dan profitabilitas Spesifikasi berbagai elemen filosofi perusahaan Identifikasi konsep-diri perusahaan Identifikasi citra publik yang ingin dibentuk perusahaan
Visi (Vision) Visi merupakan guidance mengenai value
yang harus dipertahankan dan what future to stimulate progress toward Visi yang baik adalah visi yang dirumuskan
berdasarkan core values dan mission/core purpose organisasi
Envisioned Future Cita-cita yang ingin dicapai di masa depan; sesuatu yang kongkrit, tapi belum ada (akan dicapai) Dua Komponen utama Envisioned future: A 10 to 30-year Big, Hairy, Audacious Goals (BHAGs) Vivid descriptions of what it will be like to achieve the goal
Big, Hairy, Audacious Goals (BHAGs) A true BHAG is a clear and compelling,
serves as a unifying focal point of effort, and acts as a catalyst for team spirit. It is tangible, energizing, highly focused. People get it right away, it takes little or no explanation. (James C. Collins and Jerry I. Porras)
Vivid Description Vivid description is a vibrant, engaging,
and specific description of what it will be like to achieve the BHAGs. (James C. Collins and Jerry I. Porras)
Vision Statement A vision statement is sometimes called a picture of your company in the future. Your vision statement is your inspiration, the framework for all your strategic planning. (Susan Ward)
Visi haruslah jelas tentang APA yang ingin dicapai secara terukur (indikasi), dan KAPAN (jangka waktu) akan tercapai. Apa yang akan dicapai tersebut seharusnya sesuatu yang besar, tinggi dan terkandung semangat, tekad dan gairah yang besar dari individu / organisasi tersebut. 12
Visi.. Visi menjabarkan pandangan masa depan mengenai perusahaan yang realistis, kredibel, dan menarik mengenai suatu perusahaan, yang jauh lebih baik dari kondisi yang sekarang ini. Vision articulates a view of a realistic, credible, attractive future for the organization, a condition that is better in some important ways than what now exist
Contoh Misi 3M: To solve unsolved problems innovatively. Merck: To preserve and improve human life. Walt Disney: To make people happy.
14
Contoh Visi dan Misi: Toyota Chairman’s Message Toyota will continue to innovate relentlessly to ensure further growth. Hiroshi Okuda, Chairman
Mission Mission Toyota seeks to create a more prosperous society through automotive manufacturing. Vision VisionToyota aims to achieve long-term, stable growth in harmony with the environment, the global economy, the local communities it serves, and its stakeholders. 15
Contoh Visi dan Misi: Coca Cola The Coca-Cola Company Mission Our Mission is: To refresh the world - in mind, body and spirit To inspire moments of optimism - through our brands and actions, and To create value and make a difference - everywhere we engage
The Coca-Cola Company Vision To achieve our Mission, we have developed a set of goals, which we will work with our bottlers to deliver: Profit: Maximising return to shareowners while being mindful of our overall responsibilities. People: Being a great place to work where people are inspired to be the best they can be. Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurturing a winning network of partners and building mutual loyalty. Planet: Being a responsible global citizen that makes a difference. The Coca-Cola Company Values Our shared values that we are guided by are: Leadership Collaboration Passion Innovation Integrity Quality Accountability 16
STRATEGI "Vision without action is a daydream. Action without vision is a nightmare." – Japanese proverb Agar Visi dapat dicapai, perlu tindakan-tindakan nyata yang harus dilakukan untuk mencapainya. Tindakan-tindakan tersebut harus disusun dalam suatu Strategi. Strategi adalah susunan / rangkaian langkah-langkah yang harus ditempuh dengan mengalokasikan sumber daya yang ada melalui tahapan dan sasaran jangka pendek untuk mencapai tahapan selanjutnya, sehingga tercapai tujuan jangka panjang.
17
Strategic Planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. Strategic planning is a very important business activity. It is also important in the public sector areas such as education. It is practiced widely informally and formally. Strategic planning and decision processes should end with objectives and a roadmap of ways to achieve those objectives. . Strategic management jargon sometimes refers to "Big Hairy Audacious Goals" (BHAGs) in this context. Using one goal as a stepping-stone to the next involves goal sequencing (Wikipedia)
18
Strategic Planning Various business analysis techniques can be used in strategic planning, including SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats ) PEST analysis (Political, Economic, Social, and Technological analysis) STEER analysis involving Socio-cultural, Technological, Economic, Ecological, and Regulatory factors.
19
Pentingnya Strategi Strategi Adalah alat utnuk mencapai tujuan jangka panjang. Strategi Adalah tindakan potensial yang membutuhkan keputusan dan sumber daya perusahaan dalam jumlah besar.
manajemen tingkat atas
Strategi juga mempengaruhi kemakmuran perusahaan dalam jangka panjang, khususnya untuk lima tahun dan berorientasi ke masa depan. Strategi memiliki konsekuensi yang multifungsi dan multi dimensi serta perlu mempertimbangkan factor-faktor eksternal dan internal yang dihadapi perusahaan. Strategi disusun oleh penyusun strategi ( strategists), yaitu individu yang paling bertanggung jawab atas kesuksesan atau kegagalan organisasi. (Fred R David, Strategi Manajemen, terjemahan)
20
Bibliografi Ward, Susan , Small Business : Canada Guide, “Vision”, “Mision” , WWW.
About.com, didownload 15 Desember 2008 (Collins, James C. and Porras, Jerry I.), Building Your Company’s Vision, Harvard Business Review, Sep – Okt 1996 -------, “Vision, Mision and Strategic Planning”, didownload dari WWW. Wikipedia.com, 15 Desember 2008. David, R Fred, “Strategi Manajemen”, edisi Terjemahan.
21
