TESIS
STRATEGI PENGEMBANGAN TAMAN KUPU-KUPU SEBAGAI DAYA TARIK WISATA DI DESA SESANDAN KECAMATAN TABANAN KABUPATEN TABANAN
I KETUT ARDIASA N I M : 1091061002
PROGRAM MAGISTER PROGRAM STUDI KAJIAN PARIWISATA PROGRAM PASCASARJANA UNIVERSITAS UDAYANA DENPASAR 2012
DAFTAR ISI
Halaman HALAMAN JUDUL ...........................................................................
i
HALAMAN PRASYARATAN GELAR ............................................
ii
LEMBAR PENGESAHAN .................................................................
iii
HALAMAN PENETAPAN PANITIA PENGUJI ...............................
iv
UCAPAN TERIMA KASIH ...............................................................
v
ABSTRACT .........................................................................................
viii
ABSTRAK .........................................................................................
ix
RINGKASAN .....................................................................................
x
DAFTAR ISI ......................................................................................
xiv
DAFTAR GAMBAR ..........................................................................
xix
DAFTAR TABEL ..............................................................................
xx
DAFTAR LAMPIRAN .......................................................................
xxi
BAB I PENDAHULUAN ....................................................................
1
1.1 Latar Belakang ........................................................................
1
1.2 Rumusan Masalah ...................................................................
9
1.3 Tujuan Penelitian ....................................................................
9
1.3.1 Tujuan Umum ...............................................................
9
1.3.2 Tujuan Khusus...............................................................
9
1.4 Manfaat Penelitian ..................................................................
10
1.4.1 Manfaat Teoritis ............................................................
10
1.4.2 Manfaat Praktis..............................................................
10
BAB II KAJIAN PUSTAKA, KONSEP, LANDASAN TEORI DAN MODEL PENELITIAN .................................................
11
2.1 Kajian Pustaka ........................................................................
11
2.2 Konsep ....................................................................................
17
2.2.1 Tinjauan Tentang Strategi ..............................................
17
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2.2.2 Tinjauan Tentang Pengembangan ..................................
20
2.2.3 Daya Tarik Wisata .........................................................
23
2.2.4 Tinjauan Tentang Potensi Wisata ...................................
25
2.2.5 Ekowisata ......................................................................
27
2.3 Landasan Teori........................................................................
31
2.3.1 Teori Perencanaan .........................................................
31
2.3.2 Teori Tourism Area Life Cycle .......................................
33
2.3.3 Teori Adaptasi ...............................................................
35
2.4 Model Penelitian .....................................................................
36
BAB III METODE PENELITIAN .......................................................
39
3.1 Rancangan Penelitian ..............................................................
39
3.2 Lokasi Penelitian .....................................................................
39
3.3 Jenis dan Sumber Data ............................................................
40
3.3.1 Jenis Data ......................................................................
40
3.3.2 Sumber Data ..................................................................
41
3.4 Instrumen Penelitian ................................................................
41
3.5 Teknik Pengumpulan Data ......................................................
42
3.6 Penentuan Informan ................................................................
42
3.7 Analisis Data ...........................................................................
43
3.7.1 Penyajian Hasil Analisis Data ........................................
45
BAB IV GAMBARAN UMUM LOKASI PENELITIAN ....................
46
4.1 Sejarah Desa Sesandan ............................................................
46
4.2 Keadaan Geografis Desa Sesandan ..........................................
50
4.3 Keadaan Demografi Desa Sesandan ........................................
53
4.4 Keadaan Sosial Budaya Desa Sesandan ...................................
56
4.5 Keadaan Perekonomian Desa Sesandan ...................................
56
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BAB V POTENSI DAYA TARIK WISATA DI TAMAN KUPU-KUPU .....................................................
58
5.1 Aksessibilitas ( Accessibility ) .................................................
59
5.2 Fasilitas Penunjang Pariwisata (Amenities ) .............................
60
5.2.1 Kamar Mandi dan Toilet ................................................
61
5.2.2 Sumber Daya Listrik ......................................................
62
5.2.3 Sistem Telekomunikasi ..................................................
62
5.2.4 Air Bersih ......................................................................
62
5.2.5 Tempat Parkir ................................................................
63
5.2.6 Kios Cindramata ............................................................
63
5.2.7 Tourist Information Center ( TIC ) ................................
64
5.2.8 Tempat Sampah .............................................................
64
5.2.9 Cafetaria .......................................................................
65
5.3 Atraksi ( Attraction ) ...............................................................
66
5.3.1 Keindahan Di Sekitar Taman Kupu – Kupu ...................
66
5.3.2 Jenis Kupu – Kupu ........................................................
68
5.3.3 Belalang ........................................................................
69
5.3.4 Jenis Serangga ...............................................................
69
5.3.5 Konservasi Kupu – Kupu ...............................................
70
5.3.6 Lorong Unik Sebagai Display Serangga .........................
72
5.3.7 Museum Kupu – Kupu dan Serangga .............................
73
5.3.8 Kondisi Sosial Masyarakat Desa Sesandan ....................
74
5.4 Kelembagaan ( Ancillarry ) .....................................................
74
BAB VI KENDALA – KENDALA YANG ADA DI TAMAN KUPU-KUPU DALAM PENGEMBANGAN SEBAGAI DAYA TARIK WISATA .....................................................
77
6.1 Sumber Daya Manusia ( SDM )...............................................
78
6.2 Kurang Luasnya Tempat Konservasi Kupu – Kupu .................
79
6.3 Kurangnya Lampu Penerangan Cadangan (Genzet)……………
80
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6.4 Kurangnya Pemandu Wisata ( Local Guide ) Di Taman Kupu – Kupu ..........................................................
81
6.5 Toilet Kurang Bersih ...............................................................
82
6.6 Kurang Diaspal Jalan Masuk DTW ( Accessibility ) ................
83
6.7 Kurangnya Tempat Sampah ....................................................
84
6.8 Jauhnya Jarak Taman Kupu – Kupu ........................................
85
6.9 Kurang Adanya Snack / Minuman Alkohol & Non alcohol .....
86
6.10 Promosi dan Kerjasama .........................................................
88
BAB VII STRATEGI DAN PROGRAM PENGEMBANGAN TAMAN KUPU – KUPU SEBAGAI DAYA TARIK WISATA .............................................................................
90
7.1 Kekuatan ( Strengths ) Taman Kupu – Kupu ...........................
90
7.1.1 Keindahan Alam Di Sekitar Taman Kupu – Kupu ..........
91
7.1.2 Adanya Berbagai Jenis Serangga Yang Merupakan Sebagai DTW ...............................................................
92
7.1.3 Adanya Fasilitas Penunjang Kepariwisataan (Amenitas)
92
7.1.4 Adanya Aksessibilitas Taman Kupu – Kupu ..................
93
7.1.5 Adanya Dukungan Masyarakat Desa Sesandan ..............
93
7.2 Kelemahan – Kelemahan ( Weaknesses ) Taman Kupu – Kupu
94
7.2.1 Tempat Konservasi Kupu – Kupu Kurang Luas .............
94
7.2.2 Jauhnya Jarak Taman Kupu – Kupu ...............................
95
7.2.3 Kurangnya Promosi dan Kerjasama Dengan BTW .........
95
7.2.4 Sumber Daya Manusia ( SDM ) .....................................
95
7.2.5 Kurang Lampu Penerangan ( dari genzet ) .....................
96
7.2.6 Jalan Masuk ( Accessibility ) Maupun Tempat Parkir .....
96
7.3 Peluang – Peluang ( Opportunities ) Pengembangan Taman Kupu – Kupu ..............................................................
97
7.3.1 Adanya Kecenderungan Pengembangan Ecotourism ......
97
7.3.2 Peran Masyarakat Dalam Menjaga Lingkungan Maupun Budaya .............................................................
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98
7.3.3 Adanya Kebijakan Pemerintah Dalam Pengembangan Taman Kupu Kupu Sebagai DTW .................................
99
7.3.4 Adanya Kemajuan Teknologi Informasi dan Komunikasi
99
7.3.5 Adanya Citra Kepariwisataan Bali Yang Baik ................
100
7.3.6 Adanya Otonomi Daerah ...............................................
100
7.3.7 Meningkatkan Kerjasama Dengan Semua Pelaku Pariwisata ......................................................................
101
7.4 Ancaman – Ancaman ( Threats ) Dalam Pengembangan Taman Kupu Kupu .................................................................
101
7.4.1 Kondisi Keamanan Daerah Bali .....................................
101
7.4.2 Adanya Ancaman Teroris ..............................................
102
7.4.3 Adanya Krisis Ekonomi Global .....................................
102
7.4.4 Kondisi Politik Global Maupun Nasional .......................
102
7.4.5 Adanya Travel Warning Atau Travel Ban ......................
102
7.4.6 Adanya Permasalahan Sampah………………………….
103
7.4.7 Adanya Isu Kesehatan ...................................................
104
7.5 Strategi Pengembangan Taman Kupu – Kupu ..........................
106
7.5.1 Strategi S-O ( Strength Opportunities ) ..........................
106
7.5.2 Strategi Weakness Opportunities ( W-O ) Dalam Pengembangan Taman Kupu – Kupu.............................
107
7.5.3 Strategi Strength Threats ( S-T ) Dalam Pengembangan Taman Kupu – Kupu .....................................................
108
7.5.4 Strategi Weakness Threats ( W-T ) Dalam Pengembangan Taman Kupu – Kupu .....................................................
109
BAB VIII SIMPULAN DAN SARAN .................................................
112
8.1 Simpulan .................................................................................
112
8.2 Saran .......................................................................................
115
DAFTAR PUSTAKA ..........................................................................
118
LAMPIRAN ........................................................................................
123
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DAFTAR GAMBAR
Halaman
Gambar 2.1
: Model Tourism Area Life Cycle...................................
35
Gambar 2.2
: Model Penelitian .........................................................
38
Gambar 3.1
: Lokasi Penelitian .........................................................
40
Gambar 4.1
: Peta Desa Sesandan .....................................................
52
Gambar 5.1
: Aksessibilitas ..............................................................
60
Gambar 5.2
: Toilet ..........................................................................
61
Gambar 5.3
: Tempat Parkir .............................................................
63
Gambar 5.4
: Kios Cindramata .........................................................
64
Gambar 5.5
: Cafetaria .....................................................................
65
Gambar 5.6
: Pura Dalem dan Pohon Beringin..................................
67
Gambar 5.7
: Papilio Peranthus .......................................................
68
Gambar 5.8
: Stick Insect ..................................................................
69
Gambar 5.9
: Trantula dan Kalajengking ..........................................
70
Gambar 5.10 : Fase Siklus Hidup Kupu-Kupu ....................................
71
Gambar 5.11 : Lorong Display dan Kumbang .....................................
72
Gambar 5.12 :Kupu-Kupu dan Kumbang ...........................................
73
Gambar 5.13 :Struktur Organisasi Pemerintah Desa Sesandan ............
76
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DAFTAR TABEL
Halaman
Tabel 3.1
: Matrik SWOT ...............................................................
Table 4.1
: Jumlah Penduduk Desa Sesandan Menurut Jenis
45
Kelamin .........................................................................
53
Table 4.2
: Jenis Pekerjaan Penduduk Desa Sesandan .....................
54
Table 4.3
: Penggolongan Penduduk Desa Sesandan Menurut Tingkat Pendidikan ....................................................................
Tabel 7.1
: Analisis SWOT Pengembangan Taman Kupu-Kupu ......
xx
55 105
DAFTAR LAMPIRAN
Halaman
Lampiran 1
: Nama Banjar dan Desa Adat di Desa Sesandan ...........
123
Lampiran 2
: Nama Informan dan Responden ..................................
124
Lampiran 3
: Pedoman Wawancara ..................................................
126
Lampiran 4
: Questionnaire..............................................................
137
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