PERANAN AGEN PENJUALAN DALAM UPAYA MENINGKATKAN VOLUME PENJUALAN PADA PT YAKULT INDONESIA PERSADA

LAMPIRAN KUESIONER PENELITIAN “PERANAN AGEN PENJUALAN DALAM UPAYA MENINGKATKAN VOLUME PENJUALAN PADA PT YAKULT INDONESIA PERSADA CABANG MEDAN”

Untuk mengetahui keefektifan strategi pemasaran yaitu peranan agen penjualan untuk meningkatkan volume penjualan minuman kesehatan Yakult, maka dibutuhkan pendapat responden untuk melengkapi penelitian ini. Untuk itu saya mengharapkan kesediaan waktu Anda untuk mengisi kuesioner ini sesuai dengan penilaian yang Anda miliki. Atas partisipasi Anda, saya mengucapkan terima kasih.

I. Identitas Responden Nama

:

Umur

:

Jenis Kelamin

:

a. Laki-laki

b. Perempuan

Seberapa sering Anda mengkonsumsi minuman kesehatan Yakult ? a. 1-2 kali

b. Lebih dari 3 kali

Universitas Sumatera Utara

II.Petunjuk Penilaian No

Jawaban

Skor

1

Sangat Setuju (SS)

5

2

Setuju (S)

4

3

Kurang Setuju (KS)

3

4

Tidak Setuju (TS)

2

5

Sangat Tidak Setuju (STS)

1

Berilah tanda checklist untuk mengisi jawaban yang Anda inginkan pada kolom di bawah ini. III.Variabel Agen Penjualan No Pernyataan 1

2

3

4

5

SS

S

KS

TS

STS

Dengan adanya agen yang disalurkan oleh produsen untuk mengantarkan minuman kesehatan yakult sampai ke rumah penduduk, maka konsumen dapat lebih mudah membeli dan mengkonsumsi minuman kesehatan yakult. Para agen selalu dapat memberikan pelayanan kepada Anda dengan cara menjawab semua pertanyaan yang berhubungan dengan minuman kesehatan yakult. Para agen penjual Yakult selalu datang tepat waktu untuk mengantarkan yakult kepada para pelanggannya. Para agen penjual yakult memiliki tingkat wawasan/pengetahuan yang luas tentang minuman kesehatan yakult. Para agen penjual Yakult sangat bermanfaat sebagai penyalur, karena kita dapat membeli Yakult secara langsung dari tempat tinggal kita.

Universitas Sumatera Utara

No Pernyataan 6

7 8 9

10

11

12

SS

S

KS

TS

STS

Anda cukup tertarik dengan penjelasan yang diberikan para agen penjual Yakult, sehingga Anda tertarik untuk membeli dan mengkonsumsi minuman kesehatan ini. Para agen penjual yakult memiliki keramah-tamahan yang baik.. Penampilan dari para agen yakult rapi dan bersih. Tata bahasa yang digunakan para agen yakult kepada para pembeli/pelanggan baik dan sopan. Harga dari minuman yakult yang disalurkan oleh para agen penjual yakult cukup terjangkau/murah daripada harus membeli di toko-toko. Para agen akan memberikan diskon/potongan harga jika para pembeli/pelanggan membeli minuman kesehatan yakult dalam jumlah yang banyak. Harga per satuan minuman kesehatan yakult sangat terjangkau.

TERIMA KASIH

Universitas Sumatera Utara

Hasil Jawaban 73 Responden Terhadap Variabel X Peranan Agen Q1 5 5 4 4 4 5 4 4 4 5 5 4 4 3 4 5 5 5 4 4 5 4 5 5 4 5 5 5 4 5 5 4 4 5 5 3 5

Q2 5 4 3 4 3 4 4 3 4 4 4 3 2 2 3 4 3 4 4 4 4 2 3 5 4 4 4 5 3 4 5 4 5 5 5 4 5

Q3 2 3 4 3 4 4 3 4 4 4 3 4 3 3 3 3 4 3 2 3 3 3 3 3 4 5 4 1 4 3 5 3 5 5 4 3 5

Q4 2 3 3 3 3 4 4 3 4 4 3 3 3 5 4 4 2 3 4 3 3 4 4 4 5 4 4 3 3 4 5 4 5 5 4 5 4

Q5 5 4 4 4 4 4 4 4 4 5 4 3 4 4 4 5 4 4 4 4 4 5 5 5 5 5 4 4 3 5 4 5 5 5 5 5 4

Q6 5 5 3 4 3 3 3 4 4 4 4 4 4 3 3 5 4 4 2 3 4 4 4 4 4 5 4 3 4 3 5 4 5 4 5 5 3

Q7 5 4 4 4 4 4 4 3 4 5 4 4 3 4 4 4 4 4 5 3 4 4 4 4 5 4 4 4 4 3 5 5 5 5 5 5 3

Q8 4 4 4 3 4 4 4 3 4 3 4 4 2 3 4 4 4 3 4 3 4 4 4 4 3 4 5 3 5 2 5 5 5 5 5 5 5

Q9 4 4 4 4 4 4 4 3 4 3 4 4 3 4 4 4 4 4 4 3 4 3 3 3 4 4 4 4 5 4 4 3 4 4 5 3 5

Q10 4 5 4 3 4 4 4 4 4 4 4 4 5 4 4 4 3 3 4 4 4 3 5 4 5 5 4 1 5 5 5 4 5 5 5 4 5

Q11 4 4 3 3 3 3 3 3 4 4 4 4 4 3 4 3 4 4 2 4 5 4 4 3 3 5 4 5 4 3 5 5 5 5 5 5 5

Q12 4 3 4 4 4 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 4 5 4 5 5 4 1 4 3 5 5 5 5 4 5 5

X 49 48 44 43 44 48 45 42 48 49 47 45 41 42 45 49 45 45 43 42 49 44 49 48 51 55 50 39 48 44 58 51 58 58 57 52 54

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Q1 4 5 5 3 5 3 5 5 5 5 5 3 5 5 3 5 5 5 3 5 4 4 5 5 5 4 5 5 5 5 5 5 5 5 4 4 329

Q2 4 5 5 3 5 4 4 5 5 4 5 3 5 5 3 5 5 5 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 309

Q3 3 5 5 4 5 3 5 5 5 4 5 4 5 5 4 5 5 5 4 5 5 4 5 5 5 3 5 5 4 4 5 5 5 5 5 4 294

Q4 3 5 5 3 5 4 4 5 5 5 5 5 5 5 4 5 5 5 5 5 5 5 4 5 5 5 5 5 5 5 5 4 4 5 5 4 306

Q5 5 4 4 3 5 3 5 4 4 5 5 4 4 4 4 5 5 5 5 5 5 5 5 5 5 4 5 5 5 5 5 5 4 5 3 5 324

Q6 4 4 4 3 5 3 5 5 5 5 5 4 4 4 4 5 5 5 5 5 5 5 5 5 5 3 5 5 5 5 5 4 4 5 3 5 307

Q7 5 5 5 4 5 4 5 5 4 5 4 4 4 5 4 5 5 4 4 5 5 5 5 5 5 3 5 5 4 4 5 5 5 4 4 5 318

Q8 5 5 5 5 4 4 4 4 4 4 5 4 4 5 3 5 5 4 4 4 4 4 5 5 5 3 5 5 5 5 5 5 5 3 5 5 306

Q9 5 4 4 4 5 3 5 5 5 5 5 5 3 3 3 5 5 4 5 4 4 5 5 5 5 2 5 5 5 5 4 5 4 5 4 4 301

Q10 4 3 4 3 5 4 4 3 5 5 4 4 4 5 4 5 5 5 5 5 5 5 5 5 5 5 4 5 4 4 5 5 5 5 5 4 315

Q11 5 5 5 5 5 5 5 5 5 5 5 5 3 5 3 5 4 5 5 4 5 5 5 5 5 5 5 5 5 5 4 4 4 5 5 4 315

Q12 5 5 5 5 5 5 5 5 5 5 5 5 4 5 4 5 4 5 4 5 5 5 5 5 5 5 5 5 5 4 4 4 4 5 4 5 325

X 52 55 56 45 59 45 56 56 57 57 58 50 50 56 43 60 58 57 52 57 57 57 59 60 60 47 59 60 57 56 57 56 54 57 52 53 3749

Universitas Sumatera Utara

CROSSTABS /TABLES=Kelamin BY Umur Penddkan /FORMAT=AVALUE TABLES /CELLS=COUNT /COUNT ROUND CELL.

[DataSet0]

Case Processing Summary Cases Valid N

Missing

Percent

N

Total

Percent

N

Percent

Kelamin * Umur

11

100.0%

0

.0%

11

100.0%

Kelamin * Penddkan

11

100.0%

0

.0%

11

100.0%

Universitas Sumatera Utara

Crosstabs Kelamin * Umur Crosstabulation Count Umur 35.00 Kelamin

Wanita

Total

36.00

37.00

38.00

39.00

42.00

Total

1

4

3

1

1

1

11

1

4

3

1

1

1

11

Kelamin * Penddkan Crosstabulation Count Penddkan SMA Kelamin Total

Wanita

SMEA

SMP

Total

3

7

1

11

3

7

1

11

Universitas Sumatera Utara

CROSSTABS /TABLES=Umur BY Penjualan /FORMAT=AVALUE TABLES /STATISTICS=CHISQ /CELLS=COUNT ROW COLUMN TOTAL /COUNT ROUND CELL.

Crosstabs [DataSet0]

Case Processing Summary Cases Valid N Umur * Penjualan

Missing

Percent 11

100.0%

N

Total

Percent 0

.0%

N

Percent 11

100.0%

Universitas Sumatera Utara

Umur * Penjualan Crosstabulation Penjualan 6975.00 Umur

35.00 Count

6980.00

6986.00

7032.00

7254.00

7346.00

7368.00

7450.00

7454.00

7457.00 7490.00

Total

0

0

0

0

0

0

0

1

0

0

0

1

% within Umur

.0%

.0%

.0%

.0%

.0%

.0%

.0%

100.0%

.0%

.0%

.0%

100.0%

% within

.0%

.0%

.0%

.0%

.0%

.0%

.0%

100.0%

.0%

.0%

.0%

9.1%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

9.1%

.0%

.0%

.0%

9.1%

0

1

0

0

1

0

0

0

1

1

0

4

% within Umur

.0%

25.0%

.0%

.0%

25.0%

.0%

.0%

.0%

25.0%

25.0%

.0%

100.0%

% within

.0%

100.0%

.0%

.0%

100.0%

.0%

.0%

.0%

100.0%

100.0%

.0%

36.4%

.0%

9.1%

.0%

.0%

9.1%

.0%

.0%

.0%

9.1%

9.1%

.0%

36.4%

0

0

1

0

0

1

1

0

0

0

0

3

% within Umur

.0%

.0%

33.3%

.0%

.0%

33.3%

33.3%

.0%

.0%

.0%

.0%

100.0%

% within

.0%

.0%

100.0%

.0%

.0%

100.0%

100.0%

.0%

.0%

.0%

.0%

27.3%

.0%

.0%

9.1%

.0%

.0%

9.1%

9.1%

.0%

.0%

.0%

.0%

27.3%

Penjualan % of Total 36.00 Count

Penjualan % of Total 37.00 Count

Penjualan % of Total

Universitas Sumatera Utara

38. Count 00

1

0

0

0

0

0

0

0

0

0

0

1

% within Umur

100.0%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

100.0%

% within Penjualan

100.0%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

9.1%

9.1%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

9.1%

0

0

0

1

0

0

0

0

0

0

0

1

% within Umur

.0%

.0%

.0%

100.0%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

100.0%

% within Penjualan

.0%

.0%

.0%

100.0%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

9.1%

% of Total

.0%

.0%

.0%

9.1%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

9.1%

0

0

0

0

0

0

0

0

0

0

1

1

% within Umur

.0%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

.0% 100.0%

100.0%

% within Penjualan

.0%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

.0% 100.0%

9.1%

% of Total

.0%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

9.1%

9.1%

1

1

1

1

1

1

1

1

1

1

1

11

9.1%

9.1%

9.1%

9.1%

9.1%

9.1%

9.1%

9.1%

9.1%

9.1%

9.1%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0% 100.0%

100.0%

9.1%

9.1%

9.1%

9.1%

9.1%

9.1%

9.1%

9.1%

9.1%

% of Total 39. Count 00

42. Count 00

Total

Count % within Umur % within Penjualan % of Total

9.1%

9.1%

100.0%

Universitas Sumatera Utara

Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases

df

sided)

a

50

.291

35.072

50

.946

.002

1

.962

55.000

11

a. 66 cells (100.0%) have expected count less than 5. The minimum expected count is .09.

Universitas Sumatera Utara

CROSSTABS /TABLES=Penjualan BY Pendidikan /FORMAT=AVALUE TABLES /STATISTICS=CHISQ /CELLS=COUNT ROW COLUMN TOTAL /COUNT ROUND CELL.

Crosstabs [DataSet0]

Case Processing Summary Cases Valid N Pendidikan * Penjualan

Missing

Percent 11

100.0%

N

Total

Percent 0

.0%

N

Percent 11

100.0%

Universitas Sumatera Utara

Pendidikan * Penjualan Crosstabulation Penjualan

Total

6975.00 6980.00 6986.00 7032.00 7254.00 7346.00 7368.00 7450.00 7454.00 7457.00 7490.00 Pendidi SMA kan

SMEA

Count

0

0

0

0

0

1

0

1

0

0

1

3

% within Pendidikan

.0%

.0%

.0%

.0%

.0%

33.3%

.0%

33.3%

.0%

.0%

33.3%

100.0%

% within Penjualan

.0%

.0%

.0%

.0%

.0%

100.0%

.0%

100.0%

.0%

.0%

100.0%

27.3%

% of Total

.0%

.0%

.0%

.0%

.0%

9.1%

.0%

9.1%

.0%

.0%

9.1%

27.3%

1

1

1

0

1

0

1

0

1

1

0

7

% within Pendidikan

14.3%

14.3%

14.3%

.0%

14.3%

.0%

14.3%

.0%

14.3%

14.3%

.0%

100.0%

% within Penjualan

100.0%

100.0%

100.0%

.0%

100.0%

.0%

100.0%

.0%

100.0%

100.0%

.0%

63.6%

9.1%

9.1%

9.1%

.0%

9.1%

.0%

9.1%

.0%

9.1%

9.1%

.0%

63.6%

0

0

0

1

0

0

0

0

0

0

0

1

% within Pendidikan

.0%

.0%

.0%

100.0%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

100.0%

% within Penjualan

.0%

.0%

.0%

100.0%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

9.1%

% of Total

.0%

.0%

.0%

9.1%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

9.1%

1

1

1

1

1

1

1

1

1

1

1

11

9.1%

9.1%

9.1%

9.1%

9.1%

9.1%

9.1%

9.1%

9.1%

9.1%

9.1%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

Count

% of Total SMP

Total

Count

Count % within Pendidikan % within Penjualan

Universitas Sumatera Utara

Pendidikan * Penjualan Crosstabulation Penjualan

Total

6975.00 6980.00 6986.00 7032.00 7254.00 7346.00 7368.00 7450.00 7454.00 7457.00 7490.00 Pendidi SMA kan

SMEA

Count

0

0

0

0

0

1

0

1

0

0

1

3

% within Pendidikan

.0%

.0%

.0%

.0%

.0%

33.3%

.0%

33.3%

.0%

.0%

33.3%

100.0%

% within Penjualan

.0%

.0%

.0%

.0%

.0%

100.0%

.0%

100.0%

.0%

.0%

100.0%

27.3%

% of Total

.0%

.0%

.0%

.0%

.0%

9.1%

.0%

9.1%

.0%

.0%

9.1%

27.3%

1

1

1

0

1

0

1

0

1

1

0

7

% within Pendidikan

14.3%

14.3%

14.3%

.0%

14.3%

.0%

14.3%

.0%

14.3%

14.3%

.0%

100.0%

% within Penjualan

100.0%

100.0%

100.0%

.0%

100.0%

.0%

100.0%

.0%

100.0%

100.0%

.0%

63.6%

9.1%

9.1%

9.1%

.0%

9.1%

.0%

9.1%

.0%

9.1%

9.1%

.0%

63.6%

0

0

0

1

0

0

0

0

0

0

0

1

% within Pendidikan

.0%

.0%

.0%

100.0%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

100.0%

% within Penjualan

.0%

.0%

.0%

100.0%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

9.1%

% of Total

.0%

.0%

.0%

9.1%

.0%

.0%

.0%

.0%

.0%

.0%

.0%

9.1%

1

1

1

1

1

1

1

1

1

1

1

11

9.1%

9.1%

9.1%

9.1%

9.1%

9.1%

9.1%

9.1%

9.1%

9.1%

9.1%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

9.1%

9.1%

9.1%

9.1%

9.1%

9.1%

9.1%

9.1%

9.1%

9.1%

9.1%

100.0%

Count

% of Total SMP

Total

Count

Count % within Pendidikan % within Penjualan % of Total

Universitas Sumatera Utara

Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio N of Valid Cases

df

sided)

22.000a

20

.341

18.919

20

.527

11

a. 33 cells (100.0%) have expected count less than 5. The minimum expected count is .09.

Universitas Sumatera Utara