ABSTRAK Alyssa Milano (023200820025) MEMBUAT ALTERNATIF DESAIN BUKU BERGAMBAR “BUKU PINTAR SEJARAH DUNIA UNTUK ANAK” (v + 56 halaman + 27 gambar; 11 lampiran) Padajamankiniterlihatjelasbahwasebagianbesardaripenulisbukukhususnyab ukubergambartidakmemperhatikanelemenelemendesain.Merekahanyaasalmenaruhteksdangambar yang akanmempengaruhipembacamenginterpretasikansesuatu yang berbeda. Khususnyauntukpembacakaummudamerekamasihmencarisuaturealitasdanmasihbe lummempunyaicukuppengetahuan yang mana yang benar yang salah.Contohnyadalambuku “BukuPintarSejarahDuniauntukAnak” gambar yang terdapatdalambukuiniterkadangtidaksesuaidenganteks.Selainitugambargambartersebuttidakdibericaption agar pembacadapatmembacadanmengertiinformasi yang disampaikangambardenganmudah. Tulisandalamkaryamendesainbukuinibersifatkajianpustaka.Selainitu data diperolehdandisajikansecaradeskriptifdisertaidenganteori-teoripendukung yang berkaitandenganmasalah yang diteliti. PenulisanIlmiahinibertujuan agar buku yang didesainulang agar lebihbernilaidanbermanfaatdenganmengubah visual danmemberikansajianinformasitambahanseperticaption agar pembacadapatlebihmengertiakanartidariteks yang menjelaskangambardalambukutersebut. Selainitujugamemberikancontohterhadapbuku-bukusejenis agar merekalebihmemperhatikanelemendesaindalammembuatbuku. In this decade, it is clearly visible now that most of the author's book in particular picture book is not paying attention to elements of design. They just put the original text and images and will affect readers interpret something different. Especially for young readers they are still seeking a reality and still doesn’t have enough knowledge which is right is wrong. For example, in the book "BukuPintarSejarahDuniauntukAnak" images contained in the book are sometimes incompatible with the text. In addition these images are not given captions that readers can read and understand the information conveyed by images easily. Writing this work piece contains study library. In addition data obtained and presented in a descriptive and accompanied by supporting theories relating to issues that are examined. The writing Scientific aims is to redesign, and to make the book to be more valuable and useful by changing the visual presentation and gives an additional information such as captions so that the readers can better understand the meaning of the text that describes the image in the book. Also gives an example
i
towards book authorsso that they can pay more attention to design elements in creating a book. Reference 18(1980-2010)
KATA PENGANTAR
PujiSyukurkepadaTuhanYesuskarenaberkatnyapenulisdapatmenyelesaikan karyatulisilmiahuntukTugasAkhir.TugasAkhirtersebutdilaksanakanmulaipadatang gal2 Juli 2012. Dalammenyelesaikantugasakhirini, penulishadapi,
tidaksedikithambatan
yang
namunpenulisbanyakmendapatpengalamanberharga,
daridosenpembimbingjugadaripihakkeluargadanteman-teman.
Dari
semuahambatantersebutpenulistetapdapatmenyelesaikantugasakhirinidanmenyada ribahwakelancarandalampelaksanaantugasakhirinitidaklainberkatbantuandandoron gandari orang tua. Selainitupenulisinginmengucapkanterimakasihkepada:
1.) TuhanYesusKristuskarenaberkatnyapenulisdapatmenyelesaikantugasakhir penulis. 2.) DosenpembimbingutamapenulisyaituBapak Donny Ibrahim, S.Sn yang telahmembantudanmemandupenulisdalamasistensi. 3.) Dosenpembimbingkeduapenulis Prof. Drs. YongkySafanayong yang jugamembantudalam proses asistensi. 4.) KeduadosenpengujipenulisyaituBapak Noor WiramaS.Sndan Ernest IrwadiS.Sn yang memberikanmasukandan saran dalam proses siding konsepdan visual.
ii
5.) Teman-temansekolahmenengahkeatasBinus yang menemanidanmenyemangatipenulisketikasedangmengalamikesusahan. 6.) Teman-temandariUniversitasPelitaHarapan yang selalusalingmendukungdariawal semestersatuhinggatugasakhir. 7.) Orangtuapenulis yang membantumemberikanbiayapengeluaranuntukpenyelesaiantugasakhirpenu lis.
Karawaci, 2 Juli 2012
Alyssa Milano
iii
DAFTAR ISI HALAMAN JUDUL PERNYATAAN KEASLIAN TUGAS AKHIR PERSETUJUAN DOSEN PEMBIMBING PERSETUJUAN TIM PENGUJI TUGAS AKHIR ABSTRAK............................................................................................................i KATA PENGANTAR .........................................................................................ii-iii DAFTAR ISI ........................................................................................................iv-vi DAFTAR GAMBAR ...........................................................................................vii-viii BAB I
PENDAHULUAN I.1. Latar Belakang Masalah .................................................................1-4 I.2. Identifikasi Masalah .......................................................................4-10 I.3. Batasan Masalah.............................................................................10 I.4. Tujuan.............................................................................................10-11
BAB II LANDASAN TEORI II.1. Desain Komunikasi Visual............................................................12 II.2. Elements and Principles of Design ...............................................12-16 II.3. Teori Komunikasi..........................................................................16 II.4. Teori Warna ..................................................................................16-20 II.5. Teori Tipografi ..............................................................................20-23 II.6. Format Dalam Desain ...................................................................24 II.7. Layout............................................................................................24-28
iv
II.8. Teori Gestalt dan Persepsi Visual .................................................28-32 II.9. Persepsi Visual ..............................................................................32 II.10. Semiotika Visual .........................................................................32-34 II.11. Elemen Visual dalam Layout ......................................................34-36 II.12. Digital Printing ..........................................................................37 II.13. Finishing dan Binding .................................................................37-38 II.14. Teori Psikologis ..........................................................................38-39 II.15. Teori Realism ..............................................................................39 BAB III ANALISA III.1.Analisa Sasaran .............................................................................40-41 III.2.Analisa S.W.O.T. ..........................................................................41-43 III.3. Manfaat ........................................................................................43-44 BAB IV STRATEGI IV.1. Strategi Kreatif.............................................................................45 IV.2. Strategi Komunikasi ....................................................................46 IV.3. Strategi Visual..............................................................................47-54 IV.4. Streategi Media ............................................................................54 BAB V PENUTUP V.1 Kesimpulan ....................................................................................55 V.2 Keterbatasan Penelitian ..................................................................55-56 V.3 Saran...............................................................................................56 DAFTAR PUSTAKA
v
LAMPIRAN A. Proses Kerja B. Rekaman Kerja (Asistensi) C. CD Paper D. CD Portfolio
vi
DAFTAR GAMBAR Halaman Gambar I.1. : Penemuan Kertas .................................................................................2 Gambar I.2. : Stone Books..........................................................................................3 Gambar I.3. : Cover....................................................................................................6 Gambar I.4. :Image ....................................................................................................9 Gambar I.5. : Tipografi Cover....................................................................................10 Gambar I.6.: Tipografi Teks.......................................................................................10 Gambar II.1. : 12 Color Wheels .................................................................................17 Gambar II.2. :Closure ................................................................................................29 Gambar II.3. : Ukuran ................................................................................................30 Gambar II.4. : Nilai/Warna ........................................................................................30 Gambar II.5.: Bentuk..................................................................................................31 Gambar II.6. :Touch ...................................................................................................32 Gambar II.7. :Overlap ................................................................................................32 Gambar II.8. :Combine...............................................................................................32 Gambar II.9. :Alignment.............................................................................................33 Gambar II.10.: Semiotika...........................................................................................34 Gambar II.11. : Fotografi ...........................................................................................35 Gambar II.12. :Artworks ............................................................................................36 Gambar II.13. : Infografik..........................................................................................37 Gambar IV.1. : Referensi Gambar 1 ..........................................................................52 Gambar IV.2. : Referensi Gambar 2 ..........................................................................52
vii
Gambar IV.3. : Referensi Gambar 3 ..........................................................................52 Gambar IV.4. : Referensi Gambar 4 ..........................................................................53 Gambar IV.5. : Cover Awal (Sidang Visual).............................................................53 Gambar IV.6. : Cover Final........................................................................................54 Gambar IV.7. : Referensi Warna 1.............................................................................54 Gambar IV.8. : Referensi Warna 2.............................................................................54
viii
ABSTRAK Alyssa Milano (023200820025) MEMBUAT ALTERNATIF DESAIN BUKU BERGAMBAR “BUKU PINTAR SEJARAH DUNIA UNTUK ANAK” (xv + 56 halaman + 27 gambar; 11 lampiran) Padajamankiniterlihatjelasbahwasebagianbesardaripenulisbukukhususnyab ukubergambartidakmemperhatikanelemenelemendesain.Merekahanyaasalmenaruhteksdangambar yang akanmempengaruhipembacamenginterpretasikansesuatu yang berbeda. Khususnyauntukpembacakaummudamerekamasihmencarisuaturealitasdanmasihbe lummempunyaicukuppengetahuan yang mana yang benar yang salah.Contohnyadalambuku “BukuPintarSejarahDuniauntukAnak” gambar yang terdapatdalambukuiniterkadangtidaksesuaidenganteks.Selainitugambargambartersebuttidakdibericaption agar pembacadapatmembacadanmengertiinformasi yang disampaikangambardenganmudah. Tulisandalamkaryamendesainbukuinibersifatkajianpustaka.Selainitu data diperolehdandisajikansecaradeskriptifdisertaidenganteori-teoripendukung yang berkaitandenganmasalah yang diteliti. PenulisanIlmiahinibertujuan agar buku yang didesainulang agar lebihbernilaidanbermanfaatdenganmengubah visual danmemberikansajianinformasitambahanseperticaption agar pembacadapatlebihmengertiakanartidariteks yang menjelaskangambardalambukutersebut. Selainitujugamemberikancontohterhadapbuku-bukusejenis agar merekalebihmemperhatikanelemendesaindalammembuatbuku. In this decade, it is clearly visible now that most of the author's book in particular picture book is not paying attention to elements of design. They just put the original text and images and will affect readers interpret something different. Especially for young readers they are still seeking a reality and still doesn’t have enough knowledge which is right is wrong. For example, in the book "BukuPintarSejarahDuniauntukAnak" images contained in the book are sometimes incompatible with the text. In addition these images are not given captions that readers can read and understand the information conveyed by images easily. Writing this work piece contains study library. In addition data obtained and presented in a descriptive and accompanied by supporting theories relating to issues that are examined. The writing Scientific aims is to redesign, and to make the book to be more valuable and useful by changing the visual presentation and gives an additional information such as captions so that the readers can better understand the meaning of the text that describes the image in the book. Also gives an
example towards book authors so that they can pay more attention to design elements in creating a book. (Reference : 1980-2010)
KATA PENGANTAR
Puji Syukur kepada Tuhan Yesus karena berkatnya penulis dapat menyelesaikan karya tulis ilmiah untuk Tugas Akhir. Tugas Akhir tersebut dilaksanakan mulai pada tanggal 2 Juli 2012. Dalam menyelesaikan tugas akhir ini, tidak sedikit hambatan yang penulis hadapi, namun penulis banyak mendapat pengalaman berharga, dari dosen pembimbing juga dari pihak keluarga dan teman-teman. Dari semua hambatan tersebut penulis tetap dapat menyelesaikan tugas akhir ini dan menyadari bahwa kelancaran dalam pelaksanaan tugas akhir ini tidak lain berkat bantuan dan dorongan dari orang tua. Selain itu penulis ingin mengucapkan terima kasih kepada:
1.) TuhanYesusKristuskarenaberkatnyapenulisdapatmenyelesaikantugasakhir penulis. 2.) DosenpembimbingutamapenulisyaituBapak Donny Ibrahim, S.Sn yang telahmembantudanmemandupenulisdalamasistensi. 3.) Dosenpembimbingkeduapenulis Prof. Drs. YongkySafanayong yang jugamembantudalam proses asistensi. 4.) KeduadosenpengujipenulisyaituBapak Noor WiramaS.Sndan Ernest IrwadiS.Sn yang memberikanmasukandan saran dalam proses siding konsepdan visual.
5.) Teman-temansekolahmenengahkeatasBinus yang menemanidanmenyemangatipenulisketikasedangmengalamikesusahan. 6.) Teman-temandariUniversitasPelitaHarapan yang selalusalingmendukungdariawal semestersatuhinggatugasakhir. 7.) Orangtuapenulis yang membantumemberikanbiayapengeluaranuntukpenyelesaiantugasakhirpenu lis.
Karawaci, 2 Juli 2012
Alyssa Milano
DAFTAR GAMBAR Halaman Gambar I.1. : Penemuan Kertas .................................................................................2 Gambar I.2. : Stone Books..........................................................................................3 Gambar I.3. : Cover....................................................................................................6 Gambar I.4. : Image ...................................................................................................9 Gambar I.5. : Tipografi Cover....................................................................................10 Gambar I.6.: Tipografi Teks.......................................................................................10 Gambar II.1. : 12 Color Wheels .................................................................................17 Gambar II.2. : Closure ...............................................................................................29 Gambar II.3. : Ukuran ................................................................................................30 Gambar II.4. : Nilai/Warna ........................................................................................30 Gambar II.5.: Bentuk..................................................................................................31 Gambar II.6. : Touch ..................................................................................................32 Gambar II.7. : Overlap ...............................................................................................32 Gambar II.8. : Combine..............................................................................................32 Gambar II.9. : Alignment............................................................................................33 Gambar II.10.: Semiotika...........................................................................................34 Gambar II.11. : Fotografi ...........................................................................................35 Gambar II.12. : Artworks ...........................................................................................36 Gambar II.13. : Infografik..........................................................................................37 Gambar IV.1. : Referensi Gambar 1 ..........................................................................52 Gambar IV.2. : Referensi Gambar 2 ..........................................................................52
Gambar IV.3. : Referensi Gambar 3 ..........................................................................52 Gambar IV.4. : Referensi Gambar 4 ..........................................................................53 Gambar IV.5. : Cover Awal (Sidang Visual).............................................................53 Gambar IV.6. : Cover Final........................................................................................54 Gambar IV.7. : Referensi Warna 1.............................................................................54 Gambar IV.8. : Referensi Warna 2.............................................................................54
