Graphic Design
1
Day 1
Graphic Design Keuzevak GD1
Raul Martinez-Orozco (
[email protected] /
[email protected])
Graphic Design
Day 1
2
Expectations Attendance, creativity, motivation and a professional attitude (proactive, helpful and constructive with critique -not criticism-). ABSENCE
LAPTOPS
MOBILE PHONES
3 x absent from class will
Use of laptops in de class
Phones on ‘silence’ mode.
result in a negative mark
is exclusively for school
Don’t make calls in class.
(Onvoldoende).
related work:
> If you need to make or
If you will not attend class
- No social media stuff
take an urgent call you can
you must email me (and
- No leisure browsing
leave the class briefly.
Front Office) in advance.
- No gaming
(This is an exception).
Software: Adobe Suite CS3-5 (Photoshop / Illustrator) - www.surfspot.nl
Graphic Design
3
What is Design? How is it diferent than Art?
Day 1
Graphic Design
Day 1
4
Art
Design
expression [ interpretation ]
communication [ intention ]
EMOTION
MESSAGE
de·sign /
to create, fashion, execute, or construct according to plan
Graphic Design
5
Day 1
Graphic Design
6
Day 1
Graphic Design
7
Day 1
Graphic Design
8
Day 1
Graphic Design
9
Day 1
Graphic Design
10
Day 1
Graphic Design
Day 1
11
Graphic Design is Visual Communication
Message
“Interphase”
Audience
Visual Literacy vi·su·al lit·er·a·cy /
the ability to recognize, interpret and understand information presented in the form of an image. (Using space with purpose)
Graphic Design
Day 1
12
Information
Editorial
Packaging
Graphic Design Corporate
Web/media
Advertisement
Graphic Design
Day 1
13
3 “C’s” of Design Components
Concept
Composition
( Elements of Design )
( Abstraction )
( Principles of Design )
Point Line Plane Color Typography Images
Balance Direction Hierarchy Relationship Contrast Harmony
Graphic Design
Day 1
14
The 3 Building Blocks Point A point marks a position in space
Point
Line A line is the connection between two points, or it is the path of a moving point
Plane A plane is a flat surface extending in height and width. A plane is also the path of a moving line. It is a line with breadth
Line
Plane
Point, line, and plane are the building blocks of design. From these elements, designers create icons, textures, patterns, diagrams, images, animations, and typographic systems.
Graphic Design
15
The 3 Building Blocks Point ( Entry / Focus )
Line ( Direction / Division )
Plane ( Space / Boundaries )
Day 1
Graphic Design
16
The 3 Building Blocks
Day 1
Graphic Design
17
The 3 Building Blocks
Day 1
Graphic Design
18
Day 1
Assignment Picture analysis: Point, Line, Plane
- Find 5 posters (or advertisements) that you like. - Make a visual analysis of the picture’s focus points, direction lines and visual planes (all you can find). - Write down your analysis in 100 + words describing what you see, what’s going on in the picture, down to the smallest detail you can see. - Prepare a document (Word, InDesign, etc) with your images and analysis (one item per page). Save/export your document as a PDF file and email it to me before next class [
[email protected] /
[email protected] ] + Install the software you need for class before next week!
Graphic Design
Day 1
19
Example picture analysis Name Lastname (0808080)
Picture analysis Movie: Tron (1982) Point Er zijn 3 aandachtspunten in deze poster, primair aandachtspunt is de gele ‘Lightcycle’ (kleurcontrast) en secundaire de grote ‘N’ rechtsboven en 2 ‘Recognizers’ linksboven. Line Er zijn 2 duidelijke diagonale lijnen die wat links van het midden van de poster elkaar kruisen. Plane Er zijn 2 vlakken die duidelijk door het blauwe kader in de poster te onderscheiden zijn: achtergrond en illustratie. Verder zijn er in de illustratie zelf nog 2 vlakken, de paarse achtergrond in de verte en de ‘Game Grid’ voor, waar alle illustraties aan gekoppeld zijn. Composition In de poster wordt gebruik gemaakt van primaire kleuren. De aandacht in deze poster ligt in het midden van het beeld en wordt door kleurcontrast benadrukt. De diagonale (isometrische) lijnen van de illustratie ondersteunen dit effect en zorgen ook voor een gevoel van diepte.
