DAFTAR ISI LEMBAR PENGESAHAN ..............................................................................
ii
PENGANTAR ..................................................................................................
iii
PERNYATAAN ORISINALITAS HASIL KERJA PRAKTEK .....................
iv
PERNYATAAN PUBLIKASI LAPORAN PENELITIAN .............................
v
DAFTAR ISI ....................................................................................................
vi
DAFTAR GAMBAR .......................................................................................
ix
DAFTAR TABEL ............................................................................................
xi
BAB I. PENDAHULUAN .................................................................................
1
1.1 Latar Belakang ................................................................................
1
1.2 Permasalahan dan Ruang Lingkup .................................................
2
1.3 Tujuan Perancangan ........................................................................
2
1.4 Sumber dan Teknik Pengumpulan Data .........................................
2
1.5 Skema Perancangan ........................................................................
3
BAB II. LANDASAN TEORI …………………………………………………
4
2.1 Segmentasi ………………………………………………………..
4
2.2 Analisa SWOT ……………………………………………………
4
2.3 Brand ……………………………………………………………...
5
2.3.1 Identitas …………………………………………………
6
2.4 Logo ……………………………………………………................
7
2.5 Promosi ……………………………………………………………
8
2.5.1 Periklanan ........................................................................
9
BAB III. DATA DAN ANALISIS MASALAH ...............................................
12
3.1 Data dan Fakta .................................................................................
12
3.1.1 Fashion ..............................................................................
12
3.1.1.1 Bridal...................................................................
14
3.1.1.2 Bridal Gallery .....................................................
15
3.1.2 Perusahaan Onni La Fille ...................................................
16
3.1.2.1 Sejarah Singkat ....................................................
16
3.1.2.2 Sistem Produksi ...................................................
18
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3.1.2.3 Operasional Perusahaan .......................................
18
3.1.2.4 Struktur Organisasi Perusahaan ............................
19
3.1.3 Data Hasil Survey ................................................................
19
3.1.3.1 Data Tentang Permasalahan .................................
25
3.1.4 Tinjauan Terhadap Proyek / Persoalan Sejenis ...................
26
3.1.4.1 Kopaka – Tart Pengantin, Gaun & Make-up ........
26
3.1.4.2 Jimmy Fei-Fei .......................................................
27
3.1.4.3 Yoyong Redhi .......................................................
28
3.2 Analisa Terhadap Permasalahan Berdasarkan Data dan Fakta ...........
28
3.2.1 Analisa Segmenting, Targeting, dan Positioning …………. 29 3.2.2 Analisa Strengths, Weakness, Opportunities, Threats ….....
30
BAB IV. PEMECAHAN MASALAH ………………………………………….. 32 4.1 Konsep Komunikasi …………………………………………………
32
4.2 Konsep Kreatif ………………………………………………………
32
4.2.1 Layout ……………………………………………………..
33
4.2.2 Tagline …………………………………………………….
34
4.2.3 Tipografi …………………………………………………..
34
4.2.4 Warna ……………………………………………………...
34
4.2.5 Fotografi …………………………………………………..
35
4.3 Konsep Media ……………………………………………………….
35
4.4 Hasil Karya ………………………………………………………….
40
4.4.1 Logo ……………………………………………………….
40
4.4.2 Iklan Majalah ……………………………………………...
42
4.4.2.1 Iklan Produk untuk Onni La Fille ………………
42
4.4.2.2 Iklan Majalah untuk Pameran …………………...
43
4.4.3 Flyer ……………………………………………………….
44
4.4.3.1 Flyer Produk Onni La Fille ……………………..
44
4.4.3.2 Flyer untuk Pameran Onni La Fille ……………... 45 4.4.4 Iklan Surat Kabar ………………………………………….
46
4.4.5 Brosur ……………………………………………………...
47
4.4.6 Poster ……………………………………………………… 48 4.4.7 Web Banner ……………………………………………….
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4.4.8 Baliho ……………………………………………………… 50 4.4.9 Banner ……………………………………………………..
52
4.4.10 Spanduk ………………………………………………….. 54 4.4.11 Umbul ……………………………………………………
56
4.4.12 Panggung …………………………………………………
58
4.4.13 X-banner ………………………………………………….. 59 4.4.14 Booklet …………………………………………………… 61 4.4.15 Tas ………………………………………………………... 64 4.4.16 Notes ……………………………………………………... 65 4.4.17 Undangan ………………………………………………… 67 4.4.18 Seragam …………………………………………………... 68 4.4.19 Name Tag ………………………………………………… 70 4.4.20 Door Prize ………………………………………………... 71 4.4.21 Kalender ………………………………………………….
72
4.5 Budget ……………………………………………………………….
75
BAB V. KESIMPULAN DAN SARAN ………………………………………..
77
5.1 Kesimpulan ………………………………………………………….
77
5.2 Saran ………………………………………………………………… 78 DAFTAR PUSTAKA …………………………………………………………… 79 DAFTAR ISTILAH ……………………………………………………………..
80
DAFTAR LAMPIRAN …………………………………………………………
81
SARAN DAN KOMENTAR DOSEN PENGUJI SIDANG TUGAS AKHIR ... 164 UCAPAN TERIMAKASIH …………………………………………………….. 165 BIODATA PENULIS ………………………………………………………........ 166
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DAFTAR GAMBAR Gambar 3.1 Logo Onni La Fille ..........................................................................
17
Gambar 3.2 Gaun Pengantin ...............................................................................
18
Gambar 3.3 Gaun Pesta .......................................................................................
18
Gambar 3.4 Aksesoris .........................................................................................
18
Gambar 3.5 Logo Kopaka ...................................................................................
27
Gambar 3.6 Logo Jimmy Fei-Fei ........................................................................
28
Gambar 3.7 Logo Yoyong Redhi ........................................................................
28
Gambar 4.1 Time Table ......................................................................................
40
Gambar 4.2 Logo Grid Event Promosi Onni La Fille ........................................
41
Gambar 4.3 Logo Event Promosi Onni La Fille .................................................
42
Gambar 4.4 Iklan Produk untuk Onni La Fille ..................................................
43
Gambar 4.5 Iklan Majalah untuk Pameran .........................................................
44
Gambar 4.6 Flyer Produk Onni La Fille ............................................................
45
Gambar 4.7 Flyer untuk Pameran ........................................................................
46
Gambar 4.8 Iklan Surat Kabar Pikiran Rakyat ...................................................
47
Gambar 4.9 Iklan Surat Kabar Kompas ..............................................................
47
Gambar 4.10 Brosur Bagian Depan ....................................................................
48
Gambar 4.11 Brosur Bagian Dalam ....................................................................
48
Gambar 4.12 Poster Seri 1 ...................................................................................
49
Gambar 4.13 Poster Seri 2 ...................................................................................
49
Gambar 4.14 Poster Seri 3 ...................................................................................
49
Gambar 4.15 Poster Seri 4 ...................................................................................
49
Gambar 4.16 Web Banner ....................................................................................
50
Gambar 4.17 Baliho ..............................................................................................
51
Gambar 4.18 Baliho di Jalan Pasir Kaliki ............................................................
51
Gambar 4.19 Banner Seri 1 .................................................................................
52
Gambar 4.20 Banner Seri 2 .................................................................................
52
Gambar 4.21 Banner Seri 3 ..................................................................................
53
Gambar 4.22 Banner Seri 4 ..................................................................................
53
Gambar 4.23 Banner di Jalan Sunda ..................................................................
54
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Gambar 4.24 Spanduk Seri 1 ...............................................................................
55
Gambar 4.25 Spanduk Seri 2 ...............................................................................
55
Gambar 4.26 Spanduk Seri 3 ...............................................................................
55
Gambar 4.27 Spanduk Seri 4 ...............................................................................
55
Gambar 4.28 Spanduk di Jalan Pasir Kaliki ........................................................
56
Gambar 4.29 Umbul Bagian Depan .....................................................................
57
Gambar 4.23 Umbul Bagian Belakang ................................................................
57
Gambar 4.31 Umbul di Jalan Sumatera ...............................................................
57
Gambar 4.32 Panggung Tampak Depan ..............................................................
58
Gambar 4.33 3D Panggung ..................................................................................
59
Gambar 4.34 X-banner 1 ......................................................................................
60
Gambar 4.35 X-banner 2 ......................................................................................
60
Gambar 4.36 X-banner 3 ......................................................................................
61
Gambar 4.37 X-banner 4 ......................................................................................
61
Gambar 4.38 Cover Booklet ................................................................................
62
Gambar 4.39 Isi Booklet ......................................................................................
64
Gambar 4.40 Penampang Tas ..............................................................................
65
Gambar 4.41 Tas ..................................................................................................
65
Gambar 4.42 Isi Notes .........................................................................................
66
Gambar 4.43 Notes ...............................................................................................
67
Gambar 4.44 Tampak Depan Undangan ...............................................................
67
Gambar 4.45 Tampak Dalam Undangan .............................................................
67
Gambar 4.46 Tampak Depan Kartu ....................................................................... 68 Gambar 4.47 Tampak Belakang Kartu .................................................................. 68 Gambar 4.48 Undangan ......................................................................................... 68 Gambar 4.49 Seragam Wanita ............................................................................... 69 Gambar 4.50 Seragam Pria .................................................................................... 70 Gambar 4.51 Name Tag ......................................................................................... 71 Gambar 4.52 Door Prize ........................................................................................ 72 Gambar 4.53 Isi Kalender ...................................................................................... 73 Gambar 4.54 Dus Kalender ...................................................................................
74
Gambar 4.55 Kalender ............................................................................................. 74
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DAFTAR TABEL Tabel 3.1 Penghasilan per bulan.......................................................................
20
Tabel 3.2 Data Responden yang sudah Menikah .............................................
20
Tabel 3.3 Tempat Membeli Gaun Pesta atau Gaun Pengantin .........................
21
Tabel 3.4 Alasan Membeli Gaun Pesta atau Pengantin di Mall .......................
21
Tabel 3.5 Alasan Membeli Gaun Pesta atau Pengantin di Butik ......................
22
Tabel 3.6 Alasan Membeli Gaun Pesta atau Pengantin di Bridal Gallery........
22
Tabel 3.7 Mengetahui Onni La Fille.................................................................
23
Tabel 3.8 Pernah atau Tidak Membeli Gaun di Onni La Fille .........................
24
Tabel 3.9 Alasan Membeli Gaun di Onni La Fille ...........................................
24
Tabel 3.10 Pendapat Mengenai Logo Onni La Fille .........................................
25
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