DAFTAR ISI HALAMAN JUDUL LEMBAR PENGESAHAN PERNYATAAN ORISINALITAS KARYA DAN LAPORAN PERNYATAAN PUBLIKASI LAPORAN PENELITIAN KATA PENGANTAR DAFTAR ISI DAFTAR TABEL DAFTAR GAMBAR
BAB I PENDAHULUAN 1.1 Latar Belakang ...............………………………………………………........
1
1.2 Permasalahan dan Ruang Lingkup ….…………………………....…….......
3
1.3 Tujuan Perancangan …........................………………………......……........
3
1.4 Sumber dan Teknik Pengumpulan Data ......................……......….…......….
4
1.5 Skema Perancangan .....………………………………………......…............
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BAB II LANDASAN TEORI 2.1 Komunikasi ...........................………………………………….…............…
6
2.1.1 Komunikasi Menurut Ahli ..................................................................... 6 2.1.2 Model Komunikasi ................................................................................ 7 2.1.3 Konteks Komunikasi ............................................................................. 8 2.2 Pengertian dan Prinsip Unsur Desain Grafis .....……………….…...........…
8
2.3 Buku …........................................…………………………….……….........
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2.3.1 Bagian Buku .......................................................................................... 10 2.3.2 Jenis Buku ............................................................................................. 12 2.3.3 Komponen Book Design ....................................................................... 12 2.3.3.1 Layout ....................................................................................... 12 2.3.3.2 Tipografi ................................................................................... 14 2.3.3.3 Ilustrasi ..................................................................................... 16
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2.3.3.4 Fotografi ................................................................................... 17 2.3.3.5 Warna .......................................................................................
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2.4 Desain Klasik .........…………………………………………………............
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2.5 Rempah-Rempah .........................……………………………...........….......
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2.6 Obat Tradisional ..............................……………………………….....…
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2.7 Zat Antioksidan ............………………………………………….……........
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2.8 Maluku Utara ............………………………………………….……............
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2.9 Dewasa Muda (Remaja Akhir) .........………………………….….............…
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2.9.1 Ciri-Ciri dan Sifat ................................................................................... 25 2.9.2 Faktor Pengaruh Minat ........................................................................... 26 2.9.3 Psikologi Warna ..................................................................................... 27 2.10 Budaya dan Masyarakat Indonesia ……………………...….………............
28
BAB III PEMBAHASAN HASIL KERJA PRAKTEK 3.1 Data dan Fakta .......................………………………………….…...............
30
3.1.1 Perusahaan / Lembaga Terkait .............................................................. 30 3.1.2 Hasil Wawancara .................................................................................. 35 3.1.3 Hasil Kuisioner ..................................................................................... 39 3.1.4 Data dan Fakta Cengkeh ....................................................................... 46 3.1.5 Tinjauan Karya Sejenis ......................................................................... 53 3.2 Analisis Terhadap Permasalahan Berdasarkan Data dan Fakta .....................
56
3.2.1 Analisis Cengkeh di Kalangan Dewasa Muda Berdasarkan SWOT ...
56
3.2.2 Analisis Media Berdasarkan SWOT ..................................................... 57 3.2.3 Segmentasi Pasar ................................................................................... 57 3.2.4 Targeting ............................................................................................... 58 3.2.5 Positioning ............................................................................................ 58 3.2.6 Gagasan Awal ....................................................................................... 59
BAB IV PEMECAHAN MASALAH 4.1 Konsep Komunikasi ..........................………………………….…...............
60
4.2 Konsep Kreatif ...................................………………………….…...............
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4.2.1 Ilustrasi .................................................................................................. 62
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4.2.2 Fotografi ..............................................................................................
62
4.2.3 Layout .................................................................................................
63
4.2.4 Tipografi ..............................................................................................
63
4.2.5 Warna ..................................................................................................
64
4.3 Konsep Media ..........................……..........……………………..................
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4.4 Hasil Karya ....................................................................................................
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4.4.1 Identitas Judul Buku ............................................................................
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4.4.2 Perancangan Gaya Ilustrasi .................................................................
69
4.4.3 Perancangan Gaya Layout ...................................................................
71
4.4.4 Spesifikasi dan Pembagian Buku ........................................................
72
4.4.5 Perancangan Sampul Buku ..................................................................
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4.4.6 Elemen Layout ....................................................................................
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4.4.7 Layout buku .........................................................................................
74
4.4.8 Rak Buku .............................................................................................
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4.4.9 Packaging ............................................................................................
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4.4.10 Gimmick ..............................................................................................
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4.4.10. 1 Notes ....................................................................................
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4.4.10. 2 Pembatas Buku ....................................................................
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4.4.10. 3 Pin ........................................................................................
89
4.4.10. 4 Gantungan Kunci .................................................................
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4.4.10. 5 Botol Cengkeh dan Aromaterapi Cengkeh ..........................
90
4.4.10. 6 Boneka Flanel Cengkeh .......................................................
90
4.4.10. 7 Serial T-Shirt Cengkeh ........................................................
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4.4.10. 8 Stiker ....................................................................................
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4.4.10. 9 Serial Kartu Pos ...................................................................
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4.4.11 Media Promosi ....................................................................................
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4.4.11. 1 Iklan Website .......................................................................
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4.4.11. 2 Iklan Majalah .......................................................................
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4.4.11. 3 Poster ....................................................................................
93
4.4.11. 4 X-Banner ..............................................................................
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4.4.11. 5 Website .................................................................................
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4.4.12 Timeline ..............................................................................................
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BAB V KESIMPULAN DAN SARAN 5.1 Kesimpulan ..........................………………………….….............................
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5.2 Kata Penutup ...................................………………………….….................
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5.2 Saran ...................................………………………….…..............................
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DAFTAR PUSTAKA DATA PENULIS UCAPAN TERIMAKASIH LAMPIRAN
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DAFTAR TABEL Tabel 3.1 Jenis Kelamin ...................…....……………………………....…........
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Tabel 3.2 Apakah Kamu Tahu Tanaman Yang Bernama Cengkeh? ....................
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Tabel 3.3 Manakah Yang Merupakan Gambar Cengkeh? ................ ….............
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Tabel 3.4 Pernahkan Melihat Cengkeh Secara Langsung? .……………............
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Tabel 3.5 Pernahkah Mencoba/Mencicipi Cengkeh? ..………… ………............
46
Tabel 3.6 Bagaimana Rasa Cengkeh itu? ................................ …………............
48
Tabel 3.7 Kegunaan Cengkeh Seperti Apa Yang Kamu Ketahui Sekarang?........
53
Tabel 3.8 Apakah Kamu Tahu Cengkeh Mengandung Antioksidan? ..................
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Tabel 3.9 Apakah Kamu Tahu Cengkeh Sebagai Penghangat? ...........................
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Tabel 3.10 Tahukah Kamu Cengkeh Dapat Membunuh Bakteri Antibiotik? ......
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Tabel 3.11 Pernahkah Membaca Buku Cengkeh? ................................................
55
Tabel 3.12 Mengapa Belum Pernah Membaca? ...................................................
55
Tabel 3.13 Apakah Kamu Mau Memperlajari Cengkeh? .....................................
55
Tabel 4.1 Timeline ............................…....……………………………....…........
30
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DAFTAR GAMBAR Gambar 2.1 Logo Halmahera ...................…………………………………........
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Gambar 2.2 Motif Batik Maluku Utara 1 ................……….………………........
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Gambar 2.3 Motif Batik Maluku Utara 2 ..................….......………………........
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Gambar 2.4 Motif Kerajinan Maluku Utara ............……….………………........
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Gambar 2.5 Senjata Tradisional Maluku ..…………………………………........
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Gambar 2.6 Motif Kerajinan Maluku ......................……….………………........
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Gambar 3.1 Karyasari ...................…............………………………………........
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Gambar 3.2 BALITTRO ................….........................…….………………........
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Gambar 3.3 Gogirl! ..................….......................................………………........
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Gambar 3.4 Gramedia ............……................................….………………........
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Gambar 3.5 Detail Cengkeh ..……………...................……………………........
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Gambar 3.6 Cengkeh ......................………..........................………………........
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Gambar 3.7 Growing Plants For Kids ..……………...................…....................
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Gambar 3.8 Yuk, Megenal Tanaman Obat ......................……….........................
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Gambar 3.9 Khasiat Bumbu Dapur ......................…...........…….........................
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Gambar 4.1 Identitas Judul Buku ...................…............……………..……........
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Gambar 4.2 Cengkeh Tampak Atas ................….........…….………………........
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Gambar 4.3 Warna Identitas Judul Buku ..........................………………..........
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Gambar 4.4 Aplikasi Identitas Judul Buku ............……......................... …........
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Gambar 4.5 Alternatif Gaya Desain ..……………...................…............ ...........
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Gambar 4.6 Hasil Riset Ilustrasi Dewasa Muda ......................……….................
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Gambar 4.7 Ilustrasi Final ..……………......................................…....................
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Gambar 4.8 Alternatif Layout ......................……....................….........................
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Gambar 4.9 Hasil Riset Agenda Dewasa Muda dan Klasik .................................
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Gambar 4.10 Buku “GOMODE” ..………....……...................…............ ...........
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Gambar 4.11 Kemasan Buku “GOMODE” 1 ......................……....….................
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Gambar 4.12 Kemasan Buku “GOMODE” 2 ..…………….........…....................
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Gambar 4.13 Elemen Layout ......................…….....................….........................
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Gambar 4.14 Halaman Judul ................................................................................
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Gambar 4.15 Halaman Publikasi ..………....……...................…............ ...........
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Gambar 4.16 Halaman Daftar Isi ......................……....…....................................
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Gambar 4.17 Halaman Pembuka ..……………............................…....................
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Gambar 4.18 Halaman Jeda BAB 1......................…...............….........................
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Gambar 4.19 Halaman Sejarah Cengkeh ..............................................................
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Gambar 4.20 Halaman Sejarah Cengkeh 2 ...........................................................
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Gambar 4.21 Halaman Sejarah Cengkeh 3 ...........................................................
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Gambar 4.22 Halaman Jeda BAB 2......................…...............….........................
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Gambar 4.23 Halaman Pengertian Cengkeh 1 .....................................................
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Gambar 4.24 Halaman Pengertian Cengkeh 2 .....................................................
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Gambar 4.25 Halaman Pengertian Cengkeh 3 .....................................................
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Gambar 4.26 Halaman Pengertian Cengkeh 4 .....................................................
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Gambar 4.27 Halaman Jeda BAB 3 .....................…...............….........................
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Gambar 4.28 Halaman Cengkeh di Dunia Herbal 1 .............................................
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Gambar 4.29 Halaman Cengkeh di Dunia Herbal 2 .............................................
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Gambar 4.30 Halaman Cengkeh di Dunia Herbal 3 .............................................
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Gambar 4.31 Halaman Cengkeh di Dunia Herbal 4 .............................................
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Gambar 4.32 Halaman Cengkeh di Dunia Herbal 5 .............................................
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Gambar 4.33 Halaman Cengkeh di Dunia Herbal 6 .............................................
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Gambar 4.34 Halaman Jeda BAB 4......................…...............….........................
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Gambar 4.35 Halaman Fakta dan Tips 1 ..............…...............….........................
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Gambar 4.36 Halaman Fakta dan Tips 2 ..............…...............….........................
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Gambar 4.37 Halaman Fakta dan Tips 3 ..............…...............….........................
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Gambar 4.38 Halaman Jeda BAB 5 .....................…...............….........................
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Gambar 4.39 Halaman Aku dan Cengkeh 1 .........…...............….........................
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Gambar 4.40 Halaman Aku dan Cengkeh 2 .........…...............….........................
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Gambar 4.41 Halaman Notes .........….....................................….........................
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Gambar 4.42 Halaman Daftar Pustaka dan Biografi Penulis ...............................
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Gambar 4.43 Halaman Sponsor .........…..................................….........................
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Gambar 4.44 Rak Buku .........…..............................................….........................
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Gambar 4.45 Packaging Limited Edition .........…...................….........................
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Gambar 4.46 Notes Serial 1 .........…........................................….........................
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Gambar 4.47 Notes Serial 2 ..............…...................................….........................
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Gambar 4.48 Pembatas Buku .....................….........................….........................
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Gambar 4.49 Pin .........…...............…...................................................................
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Gambar 4.50 Gantungan Kunci .........…..................................….........................
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Gambar 4.51 Cengkeh dan Aromaterapi .........….................................................
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Gambar 4.52 Boneka Flanel Cengkeh ..................................................................
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Gambar 4.53 Serial T-Shirt .........…........................................….........................
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Gambar 4.54 Stiker .........….....................................................….........................
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Gambar 4.55 Serial Kartu Pos .........…...................…..........................................
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Gambar 4.56 Iklan Website Mini .........…...............................….........................
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Gambar 4.57 Iklan Serial Majalah ..............…......................................................
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Gambar 4.58 Iklan Poster Launching Buku .....................…...….........................
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Gambar 4.59 X-Banner .........…...............…........................................................
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Gambar 4.60 Website 1 – Opener .........…..............................….........................
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Gambar 4.61 Website 2 – Pembuka .....................................….........................
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Gambar 4.62 Website 3 – Profile .........…...............................….........................
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Gambar 4.63 Website 4 – Recipe 1 ........................................….........................
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Gambar 4.64 Website 5 – Recipe 2 ........….............................….........................
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Gambar 4.65 Website 6 – Promosi 1 ......................................….........................
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Gambar 4.66 Website 7 – Promosi 2 ......................................….........................
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Gambar 4.67 Website 8 – Promosi 3 ......................................….........................
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Gambar 4.68 Website 9 – Contact .........…..............................…........................
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