DAFTAR ISI. Universitas Kristen Maranatha

DAFTAR ISI HALAMAN JUDUL LEMBAR PENGESAHAN PERNYATAAN ORISINALITAS KARYA DAN LAPORAN PERNYATAAN PUBLIKASI LAPORAN PENELITIAN KATA PENGANTAR DAFTAR ISI DAFTAR TABEL DAFTAR GAMBAR

BAB I PENDAHULUAN 1.1 Latar Belakang ...............………………………………………………........

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1.2 Permasalahan dan Ruang Lingkup ….…………………………....…….......

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1.3 Tujuan Perancangan …........................………………………......……........

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1.4 Sumber dan Teknik Pengumpulan Data ......................……......….…......….

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1.5 Skema Perancangan .....………………………………………......…............

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BAB II LANDASAN TEORI 2.1 Komunikasi ...........................………………………………….…............…

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2.1.1 Komunikasi Menurut Ahli ..................................................................... 6 2.1.2 Model Komunikasi ................................................................................ 7 2.1.3 Konteks Komunikasi ............................................................................. 8 2.2 Pengertian dan Prinsip Unsur Desain Grafis .....……………….…...........…

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2.3 Buku …........................................…………………………….……….........

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2.3.1 Bagian Buku .......................................................................................... 10 2.3.2 Jenis Buku ............................................................................................. 12 2.3.3 Komponen Book Design ....................................................................... 12 2.3.3.1 Layout ....................................................................................... 12 2.3.3.2 Tipografi ................................................................................... 14 2.3.3.3 Ilustrasi ..................................................................................... 16

Universitas Kristen Maranatha

2.3.3.4 Fotografi ................................................................................... 17 2.3.3.5 Warna .......................................................................................

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2.4 Desain Klasik .........…………………………………………………............

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2.5 Rempah-Rempah .........................……………………………...........….......

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2.6 Obat Tradisional ..............................……………………………….....…

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2.7 Zat Antioksidan ............………………………………………….……........

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2.8 Maluku Utara ............………………………………………….……............

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2.9 Dewasa Muda (Remaja Akhir) .........………………………….….............…

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2.9.1 Ciri-Ciri dan Sifat ................................................................................... 25 2.9.2 Faktor Pengaruh Minat ........................................................................... 26 2.9.3 Psikologi Warna ..................................................................................... 27 2.10 Budaya dan Masyarakat Indonesia ……………………...….………............

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BAB III PEMBAHASAN HASIL KERJA PRAKTEK 3.1 Data dan Fakta .......................………………………………….…...............

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3.1.1 Perusahaan / Lembaga Terkait .............................................................. 30 3.1.2 Hasil Wawancara .................................................................................. 35 3.1.3 Hasil Kuisioner ..................................................................................... 39 3.1.4 Data dan Fakta Cengkeh ....................................................................... 46 3.1.5 Tinjauan Karya Sejenis ......................................................................... 53 3.2 Analisis Terhadap Permasalahan Berdasarkan Data dan Fakta .....................

56

3.2.1 Analisis Cengkeh di Kalangan Dewasa Muda Berdasarkan SWOT ...

56

3.2.2 Analisis Media Berdasarkan SWOT ..................................................... 57 3.2.3 Segmentasi Pasar ................................................................................... 57 3.2.4 Targeting ............................................................................................... 58 3.2.5 Positioning ............................................................................................ 58 3.2.6 Gagasan Awal ....................................................................................... 59

BAB IV PEMECAHAN MASALAH 4.1 Konsep Komunikasi ..........................………………………….…...............

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4.2 Konsep Kreatif ...................................………………………….…...............

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4.2.1 Ilustrasi .................................................................................................. 62


4.2.2 Fotografi ..............................................................................................

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4.2.3 Layout .................................................................................................

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4.2.4 Tipografi ..............................................................................................

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4.2.5 Warna ..................................................................................................

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4.3 Konsep Media ..........................……..........……………………..................

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4.4 Hasil Karya ....................................................................................................

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4.4.1 Identitas Judul Buku ............................................................................

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4.4.2 Perancangan Gaya Ilustrasi .................................................................

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4.4.3 Perancangan Gaya Layout ...................................................................

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4.4.4 Spesifikasi dan Pembagian Buku ........................................................

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4.4.5 Perancangan Sampul Buku ..................................................................

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4.4.6 Elemen Layout ....................................................................................

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4.4.7 Layout buku .........................................................................................

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4.4.8 Rak Buku .............................................................................................

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4.4.9 Packaging ............................................................................................

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4.4.10 Gimmick ..............................................................................................

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4.4.10. 1 Notes ....................................................................................

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4.4.10. 2 Pembatas Buku ....................................................................

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4.4.10. 3 Pin ........................................................................................

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4.4.10. 4 Gantungan Kunci .................................................................

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4.4.10. 5 Botol Cengkeh dan Aromaterapi Cengkeh ..........................

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4.4.10. 6 Boneka Flanel Cengkeh .......................................................

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4.4.10. 7 Serial T-Shirt Cengkeh ........................................................

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4.4.10. 8 Stiker ....................................................................................

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4.4.10. 9 Serial Kartu Pos ...................................................................

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4.4.11 Media Promosi ....................................................................................

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4.4.11. 1 Iklan Website .......................................................................

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4.4.11. 2 Iklan Majalah .......................................................................

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4.4.11. 3 Poster ....................................................................................

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4.4.11. 4 X-Banner ..............................................................................

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4.4.11. 5 Website .................................................................................

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4.4.12 Timeline ..............................................................................................

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BAB V KESIMPULAN DAN SARAN 5.1 Kesimpulan ..........................………………………….….............................

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5.2 Kata Penutup ...................................………………………….….................

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5.2 Saran ...................................………………………….…..............................

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DAFTAR PUSTAKA DATA PENULIS UCAPAN TERIMAKASIH LAMPIRAN


DAFTAR TABEL Tabel 3.1 Jenis Kelamin ...................…....……………………………....…........

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Tabel 3.2 Apakah Kamu Tahu Tanaman Yang Bernama Cengkeh? ....................

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Tabel 3.3 Manakah Yang Merupakan Gambar Cengkeh? ................ ….............

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Tabel 3.4 Pernahkan Melihat Cengkeh Secara Langsung? .……………............

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Tabel 3.5 Pernahkah Mencoba/Mencicipi Cengkeh? ..………… ………............

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Tabel 3.6 Bagaimana Rasa Cengkeh itu? ................................ …………............

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Tabel 3.7 Kegunaan Cengkeh Seperti Apa Yang Kamu Ketahui Sekarang?........

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Tabel 3.8 Apakah Kamu Tahu Cengkeh Mengandung Antioksidan? ..................

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Tabel 3.9 Apakah Kamu Tahu Cengkeh Sebagai Penghangat? ...........................

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Tabel 3.10 Tahukah Kamu Cengkeh Dapat Membunuh Bakteri Antibiotik? ......

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Tabel 3.11 Pernahkah Membaca Buku Cengkeh? ................................................

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Tabel 3.12 Mengapa Belum Pernah Membaca? ...................................................

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Tabel 3.13 Apakah Kamu Mau Memperlajari Cengkeh? .....................................

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Tabel 4.1 Timeline ............................…....……………………………....…........

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DAFTAR GAMBAR Gambar 2.1 Logo Halmahera ...................…………………………………........

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Gambar 2.2 Motif Batik Maluku Utara 1 ................……….………………........

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Gambar 2.3 Motif Batik Maluku Utara 2 ..................….......………………........

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Gambar 2.4 Motif Kerajinan Maluku Utara ............……….………………........

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Gambar 2.5 Senjata Tradisional Maluku ..…………………………………........

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Gambar 2.6 Motif Kerajinan Maluku ......................……….………………........

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Gambar 3.1 Karyasari ...................…............………………………………........

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Gambar 3.2 BALITTRO ................….........................…….………………........

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Gambar 3.3 Gogirl! ..................….......................................………………........

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Gambar 3.4 Gramedia ............……................................….………………........

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Gambar 3.5 Detail Cengkeh ..……………...................……………………........

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Gambar 3.6 Cengkeh ......................………..........................………………........

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Gambar 3.7 Growing Plants For Kids ..……………...................…....................

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Gambar 3.8 Yuk, Megenal Tanaman Obat ......................……….........................

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Gambar 3.9 Khasiat Bumbu Dapur ......................…...........…….........................

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Gambar 4.1 Identitas Judul Buku ...................…............……………..……........

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Gambar 4.2 Cengkeh Tampak Atas ................….........…….………………........

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Gambar 4.3 Warna Identitas Judul Buku ..........................………………..........

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Gambar 4.4 Aplikasi Identitas Judul Buku ............……......................... …........

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Gambar 4.5 Alternatif Gaya Desain ..……………...................…............ ...........

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Gambar 4.6 Hasil Riset Ilustrasi Dewasa Muda ......................……….................

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Gambar 4.7 Ilustrasi Final ..……………......................................…....................

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Gambar 4.8 Alternatif Layout ......................……....................….........................

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Gambar 4.9 Hasil Riset Agenda Dewasa Muda dan Klasik .................................

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Gambar 4.10 Buku “GOMODE” ..………....……...................…............ ...........

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Gambar 4.11 Kemasan Buku “GOMODE” 1 ......................……....….................

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Gambar 4.12 Kemasan Buku “GOMODE” 2 ..…………….........…....................

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Gambar 4.13 Elemen Layout ......................…….....................….........................

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Gambar 4.14 Halaman Judul ................................................................................

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Gambar 4.15 Halaman Publikasi ..………....……...................…............ ...........

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Gambar 4.16 Halaman Daftar Isi ......................……....…....................................

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Gambar 4.17 Halaman Pembuka ..……………............................…....................

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Gambar 4.18 Halaman Jeda BAB 1......................…...............….........................

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Gambar 4.19 Halaman Sejarah Cengkeh ..............................................................

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Gambar 4.20 Halaman Sejarah Cengkeh 2 ...........................................................

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Gambar 4.21 Halaman Sejarah Cengkeh 3 ...........................................................

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Gambar 4.23 Halaman Pengertian Cengkeh 1 .....................................................

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Gambar 4.27 Halaman Jeda BAB 3 .....................…...............….........................

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Gambar 4.28 Halaman Cengkeh di Dunia Herbal 1 .............................................

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Gambar 4.35 Halaman Fakta dan Tips 1 ..............…...............….........................

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Gambar 4.38 Halaman Jeda BAB 5 .....................…...............….........................

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Gambar 4.39 Halaman Aku dan Cengkeh 1 .........…...............….........................

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Gambar 4.40 Halaman Aku dan Cengkeh 2 .........…...............….........................

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Gambar 4.41 Halaman Notes .........….....................................….........................

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Gambar 4.42 Halaman Daftar Pustaka dan Biografi Penulis ...............................

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Gambar 4.43 Halaman Sponsor .........…..................................….........................

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Gambar 4.44 Rak Buku .........…..............................................….........................

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Gambar 4.45 Packaging Limited Edition .........…...................….........................

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Gambar 4.46 Notes Serial 1 .........…........................................….........................

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Gambar 4.47 Notes Serial 2 ..............…...................................….........................

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Gambar 4.48 Pembatas Buku .....................….........................….........................

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Gambar 4.49 Pin .........…...............…...................................................................

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Gambar 4.50 Gantungan Kunci .........…..................................….........................

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Gambar 4.51 Cengkeh dan Aromaterapi .........….................................................

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Gambar 4.52 Boneka Flanel Cengkeh ..................................................................

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Gambar 4.53 Serial T-Shirt .........…........................................….........................

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Gambar 4.54 Stiker .........….....................................................….........................

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Gambar 4.55 Serial Kartu Pos .........…...................…..........................................

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Gambar 4.56 Iklan Website Mini .........…...............................….........................

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Gambar 4.57 Iklan Serial Majalah ..............…......................................................

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Gambar 4.58 Iklan Poster Launching Buku .....................…...….........................

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Gambar 4.59 X-Banner .........…...............…........................................................

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Gambar 4.60 Website 1 – Opener .........…..............................….........................

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Gambar 4.61 Website 2 – Pembuka .....................................….........................

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Gambar 4.62 Website 3 – Profile .........…...............................….........................

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Gambar 4.63 Website 4 – Recipe 1 ........................................….........................

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Gambar 4.64 Website 5 – Recipe 2 ........….............................….........................

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Gambar 4.65 Website 6 – Promosi 1 ......................................….........................

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Gambar 4.68 Website 9 – Contact .........…..............................…........................

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DAFTAR ISI. Universitas Kristen Maranatha

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