Dynamic with
distinction •
Dynamisch und einzigartig
muiruhtnA
Powerful
presentation
Extraordinary labels
Successful
sales concepts
Designstar
introduction With Designstar's promotion and presentation products you are perfectly able to boost your sales enormously. With this brochure we tell you what Designstar can do for you. Think of photo-labels, photography, billboards, brochures, leaflets etc. Designstar also develops complete sales concepts. Let us surprise you! Your account manager Designstar
2 | Designstar
Table
of contents Introduction Designstar..........................................2 Successful sales concepts Rhythm of Nature ..............................................4 Fiori Grande Hibiscus ........................................6 Extraordinary labels Labels.................................................................8 Labelsupport® ...................................................8 Amazing photography Studio...............................................................10 Close-up modern & botanic ..........................11 Emotion and ambience .................................12 Usage ..............................................................14 Powerful presentation Banners and photo cards. .............................16 Billboards / canvas .........................................17 CC-Kar .............................................................17 Brochures and leaflets ....................................18 Corporate style................................................19
brochure | 3
Successful
Night
general label
sales, shelf management...
Day
label for retail
assortment policy, promotion, impulse purchase, point of
Calathea
supply chain, cost reduction, storytelling, marketingmix,
Calathea
day
night
Calathea
Experience, tempting, efficiency, co-operation in the
label for gardencenter
sales concepts
www.calathea.nl
Gebr. Valstar Designstar developed a complete concept for Gebr. Valstar. With this concept Valstar successfully sells the Calathea . This special plant lives on the Rhythm of nature. At night the plants folds its leaves and in the morning they open again with a rustling sound. Designstar developed the Rhythm of nature concept for gardencenters and
Calathea ‘Compactstar’ PBR
Calathea ‘Compactstar’ PBR
Calathea ‘Rosastar’
Calathea ‘Warscewiczii’
retail chains like DYI stores and supermarkets.
23 °C 15 °C leaves open in daylight
leaves close at night
4 | Designstar
www.calathea.nl
www.calathea.nl
2 x a week
do not eat
Place of discovery:
Rio Hondo, Costa Rica
Vermeerdering verboden Protected plant variety® Propagation prohibited World wide protected by Plant breeder’s right nr. EU-2353
BEM950.000767-1
www.calathea.nl
no full sunlight
more varieties available www.calathea.nl VALSTA008
At Designstar we know that a sales concept is a thought-
website
Now what exactly is a sales concept? out plan, with which you provide the market with your product successfully by focussing on the consumer's needs. Every market demands a different strategy. That's why concept development is a tailor-made service. Together with you we can develop the strategy which is your key to success.
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Successful
sales concepts
N
w d a y,
N
w d a y,
N
N
ooms e
Cancún
Hibiscus
Ne
w d a y,
ooms
Fiori Grande
e
w d a y,
bl
ooms bl
Ne
bl
Hibiscus
Ne
Hibiscus
e
Zaragoza Fiori Grande
Fiori Grande
w
bl
Hibiscus
Ne
w
bl e
Fiori Grande
e
N
e
brochure
w d a y,
w
Hibiscus
Ne
ooms
Fiori Grande
N
ooms
Valencia
w d a y,
w
bl
Hibiscus
Ne
ooms
Fiori Grande
e
bl
N
w
w d a y,
w
Hibiscus
Ne
ooms
Fiori Grande
Zaragoza
Valencia
w
San Remo
Cancún
Peeters potplanten Designstar developed a new concept for Peeters potplanten.Their Fiori Grande Hibiscus plants are named after Mediterranean cities. Now with a Fiori Grande Hibiscus the consumer really brings the Mediterranean experience of summer inside.
6 | Designstar
infomobile
Research & Development Designstar's R&D team has much knowledge and many years of experience. With the new producs and concepts which Designstar develops you are perfectly able to meet
tablebanner
website
the modern market's demands.
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Extraordinary
labels
With a beautiful label your product becomes even more attractive for the consumers. This way you provide your product with the look it deserves.Thanks to our vast database you can always use the most attractive images and correct product information. Together with you we can develop a complete label line which meets your target group's demands. Designstar offers excellent quality and flexibility in terms of quantity and delivery. Our principles: •
High printing quality
•
Flexibility in terms of order quantity
•
True colours
•
Perfect UV resistance
•
Quick and flexible
•
Full colour on both sides possible
•
Reliable delivery
•
All languages and lay-out available
Presenting labels
8 | Designstar
front-down
front-up
top-down
top-up
on Labelsupport®
e Ja, dez ook is Clematis voor in geschikt pot. een sier
Lavatera 'Burgundy Wine'
IGARA OE
Clematis
Clematis ‘Princess Diana’
IE
GRO
EI
IE NT
GR
Hagepoppelrose Gråmalva
GA R A NT
Agastache 'Blue Fortune' Anijs-of Dropplant
Clematis
Klimplant
‘Arabella‘
PLANTEN VOOR JARENLANG PLEZIER
4 017891 862965
8 717263 006930
4Sure® Red Cherry
KOLOM FRUIT
Prunus
Spring Feelings
emum Argyranth 90100 503 6 8 718
Buxus
Euonymus
Buxus
BEW950.000006-1
ra’ e a R ub Nymphaea ‘Pygma
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Zone 1 Zone 2 Zone 3 Zone 4
Vochtzone: 0-10 cm
Moeraszone: Waterplanten- Drijvende/ - 10 bis zone: Onderwater/ - 30 bis - 40 bis Lelie planten - 60 bis
Amazing
photography A picture is worth more than thousand words. Good images enable you to communicate whatever you wish. Images provide ambience and communicate your message at a glance. Studios Designstar's studios are outfitted with advanced equipment. This enables us to deliver close-up, product and decor images of high quality. We also have a daylight studio with indoor and garden decors which enable us to provide you with excellent images. On site photography Our experienced photographers can also work at any location of your choice. Examples are garden images and images with models. Vast image database Designstar has a vast database with more than 150.000 images.
10 | Designstar
Uniform
photography Close-up modern
blue
orange white
green purple
taupe
red
botanic
aubergine
Choose from 8 background colours.
Close-up botanic Close-up studio images with botanic background. Due to the uniform botanic background the shop floor gets a more uniform appearance.
brochure | 11
12 | Designstar
Emotion & ambience
photography brochure | 13
Usage & product
photography
14 | Designstar
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Powerful
presentation A good presentation makes the plant even more attractive and stimulates the customer to purchase your product. With a sharp presentation, you create a world of experience around your product. Our enthusiastic employees know all about this. Designstar supplies materials with which you are able to present your products perfectly. Photo cards, banners and info cards Provide your shop floor with optimal presentation materials. Create a special ambience on the shop floor and provide the consumer with correct information. • Tablebanners, trolleybanners, • 12 month UV-guarantee photo cards, info cards etc.
•
Laminated with
All languages and styles possible
•
Use our vast database or
•
Various sizes
your own images
•
Perfectly weather-proof
photo card
banner
infomobile
•
16 | Designstar
2 x 250 micron foil
Presentation
billboards & canvas screens Billboards & canvas screens Your presentation is only really complete when you include billboards delivered by Designstar. Use billboards to create a special ambiance or draw your customers’ attention to something specific. Use canvas screens to put the finishing touches to your exhibition stand or other indoor presentation. Designstar delivers the canvas fabric stretched over a wooden frame. Refer to our extensive database for inspiration or use your own images.
Presentation
CC trolley CC banners Use CC banners to make your trolley presentation attractive to consumers. Use
plastified
material
or
boards
to
encourage consumers to buy and to clearly present all of your product’s possibilities.
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Appealing
printwork Brochures, folders and leaflets
Tempt your customers with high quality printwork! Let us surprise you with our creative designs. Designstar designs and produces printwork in-house with production equipment like our advanced production printers. This enables us to deliver quickly and flexibly.
Anthurium
Bouman rozen
Meiland rozen
Evanty
Quickly in need of 20 brochures? Designstar delivers!
Infokaart
rozenconcept
t u i n p l a n t e n b.v. k w e k e r i j b . v.
In aanvulling op de consumentenbrochure ‘Altijd mooie rozen’ bieden we je met deze
RR R Rozen Rozen Altijd mooie
infokaart een spuitschema ter preventie van ziekten en plagen (zie achterzijde). Heeft een klant - ondanks de juiste plaats, juiste grond en juiste voeding - tóch
Rozen
Altijd mooie
over de Boordevol informatie en bemesting pla juiste plaats, het plus tips over verzorging v verzorgi
Altijd mooie
Boordevol informatie over de juiste plaats, bemesting en
verzorging plus tips
snoeien van rozen.
problemen? Dan kun je met het overzicht hieronder ziektebeelden herkennen en de juiste werkzame oplossing adviseren.
over het
r n van rozen. snoeien de Boordevol informatie over juiste plaats, bemesting en
Meer informatie voor tuincentra en vakhandel vind je op www.tuinrozen.nl
verzorging plus tips overr het snoeien van rozen.
300 days
Herken ziektebeelden en adviseer de juiste werkzame oplossing
FLOWERING
Bladluizen
Taxuskever (Lapsnuitkever)
Bladluizen hebben een voorkeur voor jonge loten. De tere
De bladeren vertonen invretingen van 0,5 à 1 cm. Deze
bladeren en knoppen worden aangetast door kolonies
worden ’s nachts veroorzaakt door zwartegrijsbruine
bladluizen. Ze voeden zich door het sap uit de plant te
kevers, die zich traag voortbewegen. De pootloze larven
zuigen. Bladeren gaan krullen en knoppen verwelken. Op
zijn wit met een goudbruine kop. Ze voeden zich met de
de suikerhoudende afscheiding van de luizen (honingdauw)
schors van de wortels, de plant kwijnt weg en sterft af.
vestigen zich later zwarte schimmels (roetdauw).
Bladroller
Echte meeldauw
De rupsen van de bladroller verschijnen eind april, begin
Op jonge bladeren, scheuten en knoppen verschijnen
mei en beschadigen de rozen door samenspinnen en
witte vlekken die bedekt zijn met een witte poederachtige
vreten aan de jonge scheuten en uiteindelijk ook aan de
schimmel. Bij een zware aantasting verschrompelen
bloemknoppen. Bij verstoring laten de larven zich naar de
bladeren en vallen af. De ziekte ontwikkelt zich
bodem zakken.
sneller bij warmere dagen en koude vochtige nachten. Meeldauw overwintert in de knoppen en aangetaste takken.
Rozencicade
● Gemiddeld 300 dagen bloemen
Sterroetdauw (Blackspot)
Deze witte bootvormige insecten bevinden zich aan de
● Veel verse bloemen
Het begint met bruine tot paarsachtige vlekjes, die
onderkant van het blad. Ze zuigen in het bladgroen. Het
eerst rond en daarna groter met een stervormige
schadebeeld vertoont zich aan de bovenkant van het blad in
rand worden en dan in elkaar overvloeien. Zichtbaar
de vorm van witte stipjes.
● Breed assortiment
op de bovenzijde, later ook op de onderzijde. Bij lichte aanraking vallen de bladeren af. Sterroetdauw overwintert op de afgevallen bladeren.
● Grote plant ● Zware plantopbouw
Spint
● Perfect doorgewortelde Anthurium ● Diverse grote potmaten ● Jaarrond betrouwbare levering ● Constante uniforme kwaliteit ● Uniek label Produced by Evanty
18 | Designstar
Roest Bladeren vertonen eerst kleine verkleurde stipjes die
In de lente verschijnen kleine geelachtige puistjes op
vervolgens bronsachtig geel-bruin worden, waarna het
de bovenzijde van het blad. Later op de onderzijde
blad af valt. Op de onderzijde ziet men zeer kleine oranje-
geel-oranje gekleurde plekken bedekt met poeder.
gele of rode spinnetjes (mijten). Bij sterke aantasting zijn
Langdurig vochtig weer bevordert dat planten in hun
jonge scheuten in fijne spinnenwebben gewikkeld.
De
groei geremd worden en hun bladeren verliezen. In de
groei wordt geremd, knoppen verdrogen, bladeren vallen af.
herfst de aangetaste delen wegsnoeien en verbranden.
Visual
identity A corporate style which suits you Your corporate style is essential for a good reputation of your company amongst your stakeholders. A corporate style is more than just a logo or colour. Your corporate style is the visual identity of your organisation and expresses your core values. Together with you we can develop your new corporate style or renew your existing one. Make use of our knowledge and experience and let our talented designers suprise you. Implementation Designstar can also assist with the implementation of your own corporate style. Examples are the design and production of specific items like letter heads, corporate brochures and car stickers. For consistency it's also essential to create a corporate identity manual.
brochure | 19
Designstar | Alfensvaart 7 | 2771 NM Boskoop | The Netherlands Phone: +31(0) 172 23 56 33 | Fax: +31(0) 172 21 01 83 |
[email protected] | www.designstar.nl © design and production by Designstar bv | BDP950.1037-2
