L1
DESAIN POSTER “100% INSTANT REBATE”
L2
DESAIN FLYER “100% INSTANT REBATE”
L3
DESAIN VOUCHER “100% INSTANT REBATE” (BACK & FRONT SIDE)
L4
DOKUMENTASI MATERI PROMOSI 1 “100% INSTANT REBATE” (POSTER)
L5
DOKUMENTASI MATERI PROMOSI 2 “100% INSTANT REBATE” (HANGING BANNER)
L6
DOKUMENTASI MATERI PROMOSI 3 “100% INSTANT REBATE” (BILLBOARD)
L7
DOKUMENTASI MATERI PROMOSI 4 “100% INSTANT REBATE” (STICKER TENANTS)
L8
DOKUMENTASI REDEMPTION COUNTER “100% INSTANT REBATE”
L9
DATA MEMBER BARU PG CARD (BULAN JANUARI 2012 – APRIL 2012)
L 10
REKAPITULASI DATA PERENCANAAN VOUCHER OUT (BULAN MARET 2012)
L 11
REKAPITULASI DATA PERENCANAAN VOUCHER OUT (BULAN APRIL 2012)
L 12
REKAPITULASI DATA REALISASI VOUCHER OUT “100% INSTANT REBATE” (BULAN MARET 2012)
DATE
Transaksi
TOTAL Voucher Out
1-Mar-12
Rp
75,560,780
406
2-Mar-12
Rp
123,537,705
781
3-Mar-12
-
-
4-Mar-12
-
-
5-Mar-12
Rp
79,428,977
474
6-Mar-12
Rp
80,829,435
550
7-Mar-12
Rp
94,868,570
553
8-Mar-12
Rp
96,180,365
547
9-Mar-12
Rp
150,492,090
833
10-Mar-12
-
-
11-Mar-12
-
-
12-Mar-12
Rp
108,209,671
479
13-Mar-12
Rp
115,866,680
564
14-Mar-12
Rp
110,877,990
614
15-Mar-12
Rp
102,759,935
556
16-Mar-12
Rp
146,542,182
764
17-Mar-12
-
-
18-Mar-12
-
-
19-Mar-12
Rp
87,041,030
473
L 13
20-Mar-12
Rp
116,549,223
540
21-Mar-12
Rp
109,575,175
640
22-Mar-12
Rp
140,451,428
789
23-Mar-12
-
-
24-Mar-12
-
-
25-Mar-12
-
-
26-Mar-12
Rp
146,007,375
772
27-Mar-12
Rp
90,351,410
534
28-Mar-12
Rp
98,634,080
526
29-Mar-12
Rp
189,765,905
608
30-Mar-12
Rp
129,507,065
698
31-Mar-12
-
Total
Rp
2,393,037,071
average/day
Rp
77,194,744
12701 410
L 14
REKAPITULASI DATA REALISASI VOUCHER OUT “100% INSTANT REBATE” (BULAN APRIL 2012)
DATE
Transaksi
TOTAL Voucher Out
1-Apr-12
-
-
2-Apr-12
Rp
81,462,831
416
3-Apr-12
Rp
53,793,370
353
4-Apr-12
Rp
85,365,221
549
5-Apr-12
Rp
125,991,136
505
6-Apr-12
-
-
7-Apr-12
-
-
8-Apr-12
-
-
9-Apr-12
Rp
78,849,005
335
10-Apr-12
Rp
91,745,355
425
11-Apr-12
Rp
100,603,319
433
12-Apr-12
Rp
160,540,331
620
13-Apr-12
Rp
136,493,840
645
14-Apr-12
-
-
15-Apr-12
-
-
16-Apr-12
Rp
83,608,223
363
17-Apr-12
Rp
71,072,498
368
18-Apr-12
Rp
116,866,874
499
L 15 19-Apr-12
Rp
121,245,088
451
20-Apr-12
Rp
116,282,944
743
21-Apr-12
-
-
22-Apr-12
-
-
23-Apr-12
Rp
82,077,761
333
24-Apr-12
Rp
106,080,030
473
25-Apr-12
Rp
96,194,233
537
26-Apr-12
Rp
114,267,250
541
27-Apr-12
Rp
101,206,880
664
28-Apr-12
-
-
29-Apr-12
-
-
30-Apr-12
Rp
60,017,821
440
Total
Rp
1,983,764,010
9693
average/day
Rp
66,125,467
323
L 16
DATA MEDIA CETAK UNTUK PROMOSI “100 % INSTANT REBATE”
1. SURAT KABAR KOMPAS Media Type : Daily Newspaper Readers’ Social Class : A and B Readership : ± 2,25 million Circulation : ± 500.000 exemplar / day Description : Kompas is not just the newspaper with the biggest circulation in Indonesia, but also in South East Asia. The readers mostly come from high and middle up social class based on their educational background and financial background.
Advertisement of “100% INSTANT REBATE” on Kompas Newspaper, 2 March 2012, page 9
L 17 2. SURAT KABAR SEPUTAR INDONESIA Media Type : Daily Newspaper Readers’ Social Class : A and B Readership : ± 1 million Description : Seputar Indonesia Newspaper is a Young and Friendly Newspaper which provides in depth news, lifestyle, sport, and entertainment. As a new newspaper, Seputar Indonesia newspaper is targeted to complete the needs of readers in the whole family. The readers’ target are middle up readers with high educational background on age segmentation 18 years and above.
Advertisement of “100% INSTANT REBATE” on Seputar Indonesia Newspaper, 29 February 2012, page 11
L 18 3. MAJALAH ELLE Media Type : Monthly Magazine Readers’ Social Class : A+ and A Circulation : 120.000 exemplar Description : Elle is the world’s number one style magazine which provides information about fashion, beauty, and lifestyle. It is a prestigious magazine containing stuffs from luxurious brand and targeted for high end shoppers.
Advertisement of “100% INSTANT REBATE” on Elle Magazine, April 2012, page 795
L 19 4. MAJALAH COSMOPOLITAN Media Type : Monthly Magazine Readers’ Social Class : A+, A, and B Circulation : 145.000 exemplar Description : Cosmopolitan is a magazine designed for mature female which consists of articles about fashion, beauty, news, and relationship.
Advertisement of “100% INSTANT REBATE” on Cosmopolitan Magazine, April 2012, page 198
L 20 5. MAJALAH GOOD HOUSEKEEPING Media Type : Monthly Magazine Readers’ Social Class : A+ and A Circulation : 75.000 exemplar Description : Good Housekeeping is a magazine targeted for family and contains information on health, fashion, good food, beauty, artist profile.
Advertisement of “100% INSTANT REBATE” on Good Housekeeping Magazine, April 2012, page 115
L 21 6. MAJALAH HAIR IDEAS Media Type : Monthly Magazine Readers’ Social Class : A and B Circulation : 65.000 exemplar Description : Hair Ideas is a magazine for Female in 16 to 35 years old. The magazine containing latest updates on hair trend, make up trend, and style ideas.
Advertisement of “100% INSTANT REBATE” on Hair Ideas Magazine, April - June 2012, page 16
L 22 7. MAJALAH CHIC Media Type : Biweekly Magazine Readers’ Social Class : A and B Circulation : ±62.500 Publisher : Kompas Gramedia – Group of Magazine Description : CHIC is a magazine which informs about fashion, beauty, career, relationship and other stuffs about woman. Committed in giving innovation to its readers, CHIC magazine is available on iPad, Blackberry, and Android.
Advertisement of “100% INSTANT REBATE” on CHIC Magazine, 21 March – 4 April 2012, page 11
L 23 8. MAJALAH INFO KEBAYORAN Media Type : Monthly Magazine Readers’ Social Class : A+ and A Circulation : 18.000 exemplar Description : Info Kebayoran is a community magazine for Kebayoran area. It publishes informations about activity, health, hobby, beauty, education, lifestyle, culinary, and many more.
Advertisement of “100% INSTANT REBATE” on Info Kebayoran Magazine, March 2012, Page 1
L 24
DAFTAR PERTANYAAN WAWANCARA
1. Jelaskan secara garis besar tentang event “100% INSTANT REBATE” menurut pendapat anda pribadi ! 2. Sejauh mana anda mengetahui event “100% INSTANT REBATE” ? 3. Apa peran anda di dalam event “100% INSTANT REBATE” ? 4. Mekanisme apa saja yang anda ketahui terkait event “100% INSTANT REBATE” ? 5. Menurut anda, kendala apa saja yang muncul di event “100% INSTANT REBATE” (pada saar perencanaan maupun pelaksanaan) ? 6. Bagaimana solusi untuk mengatasi kendala tersebut (jika terdapat kendala) ? 7. Bagaimana komunikasi anda di dalam organisasi (komunikasi dengan atasan, bawahan, atau yang sejajar) ? deskripsikan. 8. Bagaimana komunikasi anda dengan customers ? deskripsikan. 9. Apakah anda mengalami kesulitan atau kendala dalam berkomunikasi dengan orang di dalam organisasi yang berkaitan dengan event “100% INSTANT REBATE” ? 10. Menurut anda, strategi apa yang digunakan oleh Mal Gandaria City untuk mempublikasikan event “100% INSTANT REBATE” ? 11. Pendekatan apa yang dilakukan Mal Gandaria City untuk menarik customers untuk mengikuti event “100% INSTANT REBATE” ? 12. Pernahkan anda mendapat komplain dari customers terkait event “100% INSTANT REBATE” ? deskripsikan. 13. Bagaimana solusi yang anda lakukan untuk menangani komplain tersebut ?
L 25 14. Media promosi apa saja yang anda ketahui yang digunakan untuk mempromosikan event “100% INSTANT REBATE” ? 15. Menurut anda, efektifkah media promosi tersebut digunakan sebagai media promosi event “100% INSTANT REBATE” ? 16. Menurut anda, media promosi mana yang paling tepat dalam mempromosikan event “100% INSTANT REBATE” ? Mengapa ? 17. Berikan penilaian anda terhadap event “100% INSTANT REBATE”, mulai dari perencanaan hingga pelaksanaannya, kategorikan penilaian anda ke dalam pilihan : sukses / belum sukses. 18. Jelaskan alasan anda tentang penilaian anda terhadap event “100% INSTANT REBATE”. (sukses / belum sukses). 19. Berikan kritik dan saran anda terkait event “100% INSTANT REBATE” (mencakup perbaikan, terapan event selanjutnya, dll).
