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164

Lampiran I

Tabel Nilai –Nilai Dalam Distribusi t d.f. = 1 – 120


165


166


167


168

Lampiran II

Tabel Nilai –Nilai Dalam Distribusi F Probabiltas = 0.05


169


170


171


172

Lampiran III

Tabel DISTRIBUSI NILAI rtabel SIGNIFIKANSI 5% dan 1%


173

DISTRIBUSI NILAI rtabel SIGNIFIKANSI 5% dan 1% N

3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37

The Level of Significance 5% 1% 0.997 0.999 0.950 0.990 0.878 0.959 0.811 0.917 0.754 0.874 0.707 0.834 0.666 0.798 0.632 0.765 0.602 0.735 0.576 0.708 0.553 0.684 0.532 0.661 0.514 0.641 0.497 0.623 0.482 0.606 0.468 0.590 0.456 0.575 0.444 0.561 0.433 0.549 0.432 0.537 0.413 0.526 0.404 0.515 0.396 0.505 0.388 0.496 0.381 0.487 0.374 0.478 0.367 0.470 0.361 0.463 0.355 0.456 0.349 0.449 0.344 0.442 0.339 0.436 0.334 0.430 0.329 0.424 0.325 0.418

N

38 39 40 41 42 43 44 45 46 47 48 49 50 55 60 65 70 75 80 85 90 95 100 125 150 175 200 300 400 500 600 700 800 900 1000


The Level of Significance 5% 1% 0.320 0.413 0.316 0.408 0.312 0.403 0.308 0.398 0.304 0.393 0.301 0.389 0.297 0.384 0.294 0.380 0.291 0.376 0.288 0.372 0.284 0.368 0.281 0.364 0.279 0.361 0.266 0.345 0.254 0.330 0.244 0.317 0.235 0.306 0.227 0.296 0.220 0.286 0.213 0.278 0.207 0.267 0.202 0.263 0.195 0.256 0.176 0.230 0.159 0.210 0.148 0.194 0.138 0.181 0.113 0.148 0.098 0.128 0.088 0.115 0.080 0.105 0.074 0.097 0.070 0.091 0.065 0.086 0.062 0.081

Kuesioner Peneltian No Responden : ……...


Lampiran IV

Kuesioner Peneltian Made For Wellness

No Responden : ……...

Pilihlah satu jawaban dibawah ini yang paling sesuai dengan penilaian Saudara, dengan memberikan checklist pada kolom angka yangtelah disediakan! Keterangan: 1 : Sangat tidak setuju 2: Tidak setuju 3: Netral/ ragu-ragu 4: Setuju 5: Sangat setuju A. Produk (Product)

1

2

3

4

5

B. Harga (Price) Harga Produk Hearty Foodie terjangkau Harga Produk Hearty Foodie sesuai kualitas Harga produk Hearty Foodie sesuai manfaat dan klaim produk sehat Harga produk Hearty Foodie bersaing dengan produk snack sehat lainnya Harga produk Hearty Foodie stabil ditempat manapun membeli (online & offline)

1

2

3

4

5

C. Promosi (Promotion)

1

2

3

4

5

A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 A16 A17 A18

B1 B2 B3 B4 B5

Isi Produk Produk Hearty Foodie memiliki bentuk yang unik Ukuran produk Hearty Foodie praktis, mudah dibawa kemana pun Tekstur produk Hearty Foodie sesuai selera Varian produk Hearty Foodie beragam dan banyak pilihan Volume atau berat produk Hearty Foodie sesuai dengan kebutuhan Kandungan gizi Produk Hearty Foodie memenuhi kebutuhan tubuh Aroma produk Hearty Foodie sesuai dengan selera Rasa Produk Hearty Foodie sesuai dengan selera Warna produk Hearty Foodie sudah pas sesuai selera Produk yang diterima bersih dan higienis Produk yang diterima tidak mengalami kerusakan (patah, berjamur, dll) Produk yang diterima sesuai dengan gambar – gambar pada promosi Produk yang diterima sesuai dengan klaim produk yang dijanjikan Umur simpan produk sudah mencukupi kebutuhan Kemasan Produk Kekuatan kemasan cukup menjaga produk dari kerusakan Desain kemasan menarik Informasi pada kemasan lengkap Informasi pada kemasan jelas

Iklan C1 C2 C3 C4 C5 C6

Iklan yang dibuat Hearty Foodie menarik Iklan yang dibuat Hearty Foodie memiliki informasi yang jelas Hearty Foodie rutin mengupdate sosial media Promosi Promosi yang dilakukan Hearty Foodie bervariasi Promosi yang dilakukan Hearty Foodie menimbulkan keputusan membeli Promosi yang dibuat Hearty Foodie berisi informasi yang jelas 175


Lampiran IV

Kuesioner Peneltian Made For Wellness

No Responden : ……...

Keterangan:

1 : Sangat tidak setuju

2: Tidak setuju

3: Netral/ ragu-ragu

4: Setuju

D. Distribusi (Place) Pembelian produk Hearty Foodie mudah D1 Pembelian produk Hearty Foodie memuaskan D2 Produk Hearty Foodie mudah untuk didapatkan D3 Stok produk Hearty Foodie selalu tersedia D4 Pelanggan tidak menunggu waktu yang terlalu lama untuk mendapatkan / D5 menerima produk Hearty Foodie

5: Sangat setuju

1

2

3

4

5

1

2

3

4

5

F. Keputusan Pembelian (Purchase Decision) 1 Pengenalan Masalah F1 Saya menghindari snack yang tidak sehat di pasaran yang mengandung pengawet, pewarna, perisa, dan bahan tambahan pangan buatan F2 Saya ingin nyemil, namun tak ingin gemuk F3 Saya senang mencoba snack baru yang sedang trend Pencarian Informasi F4 Saya mencari tahu melalui website/ e-commerce F5 Saya mencari tahu dengan menghubungi penjual baik melalui sosial media (WA, bbm, FB, Twitter,Instagram), maupun bertemu langsung/ telepon/sms F6 Saya membaca label kemasan Evaluasi Alternatif F7 Saya membandingkan harga produk Hearty Foodie dengan harga kompetitor lain F8 Saya Membandingkan kualitas produk Hearty Foodie dengan produk kompetitor Keputusan Pembelian Harga sesuai dengan keinginan konsumen F9 Produk sesuai dengan kebutuhan konsumen F10 F11 Konsumen penasaran untuk mencoba Perilaku Pasca Pembelian Saya melakukan pembelian ulang F12 Saya merekomendasikan produk Hearty Foodie pada orang lain F13 F14 Saya membuat posting positif di social media mengenai produk Hearty Foodie

2

3

4

5

E. Motivasi Sehat (Health Motivation) E1 E2 E3 E4 E5

Saya rela mengeluarkan uang lebih untuk membeli produk yang memiliki value (nilai) lebih bagi kebaikan tubuh Saya ingin memiliki/ menjaga berat badan tubuh ideal Saya senang nyemil, namun saya tak ingin menjadi gemuk Saya memiliki riwayat penyakit/ riwayat keturunan penyakit degenerativ (seperti diabetes, hipertensi, jantung, dll) yang perlu dihindari Saya memiliki pola hidup yang sehat (rajin berolah raga, diet sehat, banyak minum air putih, dsb)

176


177

LAMPIRAN V HASIL OLAH DATA MENGGUNAKAN SPSS 20.0


178

Lampiran V.1 Uji Validitas Variabel Product

Scale Mean if

Scale Variance if

Corrected Item-

Cronbach's

Item Deleted

Item Deleted

Total Correlation

Alpha if Item Deleted

A1.ProdukHeartyFoodiememilikibentukyangunik

65,57

50,490

,497

,828

65,33

50,486

,498

,828

65,59

52,164

,333

,836

65,96

50,140

,427

,831

65,75

51,220

,359

,835

65,63

50,862

,428

,831

65,65

50,290

,476

,829

65,58

50,428

,471

,829

65,64

50,455

,472

,829

65,02

51,293

,492

,829

65,43

51,520

,274

,841

65,15

51,442

,400

,832

65,24

50,204

,540

,826

65,79

51,097

,395

,833

65,83

49,577

,502

,827

A16.Desainkemasanmenarik

65,40

51,172

,410

,832

A17.Informasipadakemasanlengkap

65,37

52,397

,339

,835

A18.Informasipadakemasanjelas

65,36

50,152

,559

,825

A2.UkuranprodukHeartyFoodiepraktismudahdiba wakemanapun A3.TeksturprodukHeartyFoodiesesuaiselera A4.VarianprodukHeartyFoodieberagamdanbanya kpilihan A5.VolumeatauberatprodukHeartyFoodiesesuaid engankebutuhan A6.KandungangiziProdukHeartyFoodiememenuhi kebutuhantubuh A7.AromaprodukHeartyFoodiesesuaidenganseler a A8.RasaProdukHeartyFoodiesesuaidenganselera A9.WarnaprodukHeartyFoodiesudahpassesuaisel era A10.Produkyangditerimabersihdanhigienis A11.Produkyangditerimatidakmengalamikerusaka npatahberjamurdll A12.Produkyangditerimasesuaidengangambar– gambarpadapromosi A13.Produkyangditerimasesuaidenganklaimprod ukyangdijanjikan A14.Umursimpanproduksudahmencukupikebutuh an A15.Kekuatankemasancukupmenjagaprodukdari kerusakan


179

Lampiran V.2 Uji Validitas Variabel Price Scale Mean if

Scale Variance if

Corrected Item-

Cronbach's

Item Deleted

Item Deleted

Total

Alpha if Item

Correlation

Deleted

B1.HargaProdukHeartyFoodieterjangkau

14,96

3,938

,509

,622

B2.HargaProdukHeartyFoodiesesuaikualitas

14,61

4,159

,531

,611

14,58

4,630

,520

,625

14,95

4,210

,478

,636

14,90

5,424

,238

,721

B3.HargaprodukHeartyFoodiesesuaimanfaatdankla improduksehat B4.HargaprodukHeartyFoodiebersaingdenganprod uksnacksehatlainnya B5.HargaprodukHeartyFoodiestabilditempatmanap unmembelionlineampo

Lampiran V.3 Uji Validitas Variabel Promotion Scale Mean if

Scale Variance if

Item Deleted

Item Deleted

Corrected Item- Cronbach's Alpha if Total

Item Deleted

Correlation C1.IklanyangdibuatHeartyFoodiemenarik

17,81

9,428

,624

,820

17,71

10,289

,521

,838

C3.HeartyFoodierutinmengupdatesosialmedia

17,89

10,261

,467

,848

C4.PromosiyangdilakukanHeartyFoodiebervariasi

17,92

8,377

,761

,790

17,85

9,018

,677

,809

17,72

8,931

,701

,804

C2.IklanyangdibuatHeartyFoodiememilikiinformasiy angjelas

C5.PromosiyangdilakukanHeartyFoodiemenimbulk ankeputusanmembeli C6.PromosiyangdibuatHeartyFoodieberisiinformasi yangjelas


180

Lampiran V.4 Uji Validitas Variabel Place

D1.PembelianprodukHeartyFoo diemudah D2.PembelianprodukHeartyFoo diememuaskan D3.ProdukHeartyFoodiemudah untukdidapatkan D4.StokprodukHeartyFoodiesel alutersedia

Scale Mean if

Scale Variance if

Corrected Item-

Cronbach's Alpha

Item Deleted

Item Deleted

Total Correlation

if Item Deleted

14,22

8,921

,549

,804

13,95

9,684

,590

,795

14,63

8,357

,661

,770

14,56

8,572

,631

,780

14,20

8,162

,652

,774

D5.Pelanggantidakmenungguw aktuyangterlalulamauntukmend apatkanmen

Lampiran V.5 Uji Validitas Variabel Motivasi Sehat Scale Mean if

Scale Variance if

Corrected Item-

Cronbach's Alpha

Item Deleted

Item Deleted

Total Correlation

if Item Deleted

E1.Sayarelamengeluarkanuang lebihuntukmembeliprodukyang

15,87

5,993

,437

,553

15,58

5,175

,692

,430

16,02

6,020

,261

,644

15,83

5,779

,425

,555

16,50

6,374

,202

,670

memilikiva E2.Sayainginmemilikimenjagab eratbadantubuhideal E3.Sayasenangnyemilnamunsa yatakinginmenjadigemuk E4.Sayamemilikiriwayatpenyaki triwayatketurunanpenyakitdege nerati E5.Sayamemilikipolahidupyang sehatrajinberolahragadietsehat banyak


181

Lampiran V.6 Uji Validitas Variabel Keputusan Pembelian

F1.SayaMenghindarisnackyangtidaksehatdi pasaranyangmengandungpeng F2.Inginnyemilnamuntakingingemuk F3.Sayasenangmencobasnackbaruyangse dangtrend F4.SayamencaritahuHeartyFoodiemelaluiw ebsiteecommerce F5.Sayamencaritahudenganmenghubungip enjualbaikmelaluisosialmedia F6.Sayamembacalabelkemasan F7.SayamembandingkanhargaprodukHeart yFoodiedenganhargakompetitor F8.SayamencobamembandingkanprodukH eartyFoodiedenganprodukkompeti F9.Hargaproduksesuaidengankeinginankon sumen F10.ProdukHeartyFoodiesesuaidengankeb utuhankonsumen F11.SayapenasaranuntukmencobaprodukH eartyFoodie F12.Sayamelakukanpembelianulang F13.MerekomendasikanprodukHeartyFoodi epadaoranglain F14.Membuatpostingpositifdisocialmediame ngenaiprodukHeartyFoodie

Scale Mean if

Scale Variance if

Corrected Item-

Cronbach's Alpha

Item Deleted

Item Deleted

Total Correlation

if Item Deleted

47,29

44,834

,266

,785

46,84

45,307

,206

,790

47,33

43,011

,377

,777

47,75

42,876

,294

,786

47,34

39,944

,559

,759

47,06

40,703

,583

,759

47,79

43,339

,348

,779

47,82

42,674

,395

,775

47,49

45,101

,320

,781

47,16

42,499

,667

,760

47,00

42,687

,582

,764

47,82

42,230

,344

,781

47,21

41,925

,501

,766

48,01

41,020

,407

,775


182

Lampiran V.7. Uji Reabilitas Variabel Product

Reliability Statistics Cronbach's Alpha

N of Items

,839

18

Lampiran V.8 Uji Reabilitas Variabel Price


N of Items

,696

5

Lampiran V.9 Uji Reabilitas Variabel Promotion


N of Items

,845

6

Lampiran V.10 Uji Reabilitas Variabel Place

Reliability Statistics Cronbach's Alpha ,821

N of Items 5





186

Lampiran V.16. Analisis Regresi Linier Berganda

Coefficientsa Model

Unstandardized Coefficients

Standardized

t

Sig.

Collinearity Statistics

Coefficients B (Constant)

Std. Error 7,270

5,372

produk

,194

,095

price 1 promotion

,275

Beta

Tolerance

VIF

1,353

,179

,209

2,046

,044

,528

1,893

,262

,101

1,052

,295

,605

1,653

,453

,209

,235

2,168

,033

,470

2,127

place

,218

,194

,113

1,127

,263

,549

1,820

motivasisehat

,636

,216

,254

2,945

,004

,745

1,343

a. Dependent Variable: keputusanmembeli

ANOVAa Model

1

Sum of Squares

df

Mean Square

Regression

2319,576

5

463,915

Residual

2506,934

94

26,670

Total

4826,510

99

a. Dependent Variable: keputusanmembeli b. Predictors: (Constant), motivasisehat, price, place, produk, promotion


F 17,395

Sig. ,000b

187

Lampiran V.17 Korelasi Antar Variabel Dan Korelasi Antar Dimensi Correlations produk Pearson Correlation Produk

Price

promotion

Place Motivasi sehat

1

Sig. (2-tailed)

price

promotion

place

Motivasi sehat

,581

,602

,478

,330

,547

,000

,000

,000

,001

,000

100 1

100 ,536

100 ,396

100 ,224

100 ,450

,000

,000

,025

,000

100 1

100 ,607

100 ,398

100 ,584

,000

,000

,000

100 1

100 ,482

100 ,518

,000

,000

100 1

100 ,493

N Pearson Correlation

100 ,581

Sig. (2-tailed)

,000


100 ,602

100 ,536

Sig. (2-tailed)

,000

,000


100 ,478

100 ,396

100 ,607

Sig. (2-tailed)

,000

,000

,000


100 ,330

100 ,224

100 ,398

100 ,482

Sig. (2-tailed)

,001

,025

,000

,000


100 ,547

100 ,450

100 ,584

100 ,518

100 ,493

,000

,000

,000

,000

,000

100

100

100

100

100

keputusanm Sig. (2-tailed) embeli N

Keputusan membeli


,000 100 1 100

188

Correlations Bentuk Pearson Correlation Bentuk

Fitur

kualitas

conformance

durability

style pengenalan masalah pencarian informasi evaluasi alternatif keputusan pembelian pasca pembelian

1

Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation

Fitur

kualitas

conformance

durability

style

pengenalan masalah

pencarian informasi

evaluasi alternatif

keputusan pembelian

pasca pembelian

,423**

,414**

,478**

,413**

,485**

,329**

,344**

,173

,317**

,260**

,000

,000

,000

,000

,000

,001

,000

,085

,001

,009

100 1

100 ,547** ,000 100 1

100 ,291** ,003 100 ,351** ,000 100 1

100 ,186 ,065 100 ,342** ,001 100 ,488** ,000 100 1

100 ,327** ,001 100 ,346** ,000 100 ,408** ,000 100 ,445** ,000 100 1

100 ,306** ,002 100 ,228* ,022 100 ,269** ,007 100 ,194 ,053 100 ,249* ,013 100 1

100 ,214* ,033 100 ,286** ,004 100 ,164 ,103 100 ,248* ,013 100 ,394** ,000 100 ,399** ,000 100 1

100 ,173 ,086 100 ,178 ,077 100 ,044 ,662 100 ,033 ,747 100 ,177 ,079 100 ,168 ,094 100 ,085 ,403 100 1

100 ,370** ,000 100 ,484** ,000 100 ,327** ,001 100 ,226* ,024 100 ,392** ,000 100 ,366** ,000 100 ,541** ,000 100 ,115 ,256 100 1

100 ,275** ,006 100 ,383** ,000 100 ,211* ,035 100 ,160 ,112 100 ,215* ,032 100 ,163 ,104 100 ,201* ,045 100 ,361** ,000 100 ,455** ,000 100 1

100 ,423** ,000 100 ,414** ,000 100 ,478** ,000 100 ,413** ,000 100 ,485** ,000 100 ,329** ,001 100 ,344** ,000 100 ,173 ,085 100 ,317** ,001 100 ,260**

100 ,547** ,000 100 ,291** ,003 100 ,186 ,065 100 ,327** ,001 100 ,306** ,002 100 ,214* ,033 100 ,173 ,086 100 ,370** ,000 100 ,275**

Sig. (2-tailed)

,009

,006

,000

,035

,112

,032

N

100

100

100

100

100

100

100 ,351** ,000 100 ,342** ,001 100 ,346** ,000 100 ,228* ,022 100 ,286** ,004 100 ,178 ,077 100 ,484** ,000 100 ,383**

100 ,488** ,000 100 ,408** ,000 100 ,269** ,007 100 ,164 ,103 100 ,044 ,662 100 ,327** ,001 100 ,211*

100 ,445** ,000 100 ,194 ,053 100 ,248* ,013 100 ,033 ,747 100 ,226* ,024 100 ,160

100 ,249* ,013 100 ,394** ,000 100 ,177 ,079 100 ,392** ,000 100 ,215*

**. Correlation is significant at the 0.01 level (2-tailed). *. Correlation is significant at the 0.05 level (2-tailed).


100 ,399** ,000 100 ,168 ,094 100 ,366** ,000 100 ,163

100 ,085 ,403 100 ,541** ,000 100 ,201*

100 ,115 ,256 100 ,361**

,104

,045

,000

,000

100

100

100

100

100 ,455**

100

189

Correlations persepsiharga Pearson Correlation persepsiharga

Sig. (2-tailed) N Pearson Correlation

penetapan harga

pengenalan masalah

Sig. (2-tailed)

evaluasi alternatif

,558

evaluasi

keputusan

pasca

masalah

informasi

alternatif

pembelian

pembelian

,558**

,158

,454**

,004

,458**

,176

,000

,117

,000

,966

,000

,079

100

100

100

100

100

100

,194

**

,095

**

,287**

,001

,346

,000

,004

1

,000

,053

,330

,463

100

100

100

100

100

100

100

,158

,194

1

,399**

,168

,366**

,163

Sig. (2-tailed)

,117

,053

,000

,094

,000

,104

N

100

100

100

100

100

100

100

**

**

**

,085

**

,201*

,454

,330

,399

1

,541

Sig. (2-tailed)

,000

,001

,000

,403

,000

,045

N

100

100

100

100

100

100

100

Pearson Correlation

,004

,095

,168

,085

1

,115

,361**

Sig. (2-tailed)

,966

,346

,094

,403

,256

,000

100

100

100

100

100

100

100

,458**

,463**

,366**

,541**

,115

1

,455**

Sig. (2-tailed)

,000

,000

,000

,000

,256

N

100

100

100

100

100

100

100

Pearson Correlation

,176

**

,163

*

,201

**

**

1

Sig. (2-tailed)

,079

,004

,104

,045

,000

,000

N

100

100

100

100

100

100

Pearson Correlation

pasca pembelian

**

pencarian

Pearson Correlation

N keputusan pembelian

100

pengenalan

N

Pearson Correlation pencarian informasi

1

penetapan harga

,287



,361

,000 ,455

100

190

Correlations iklan Pearson Correlation iklan

promosi penjualan Sig. (2-tailed)

pencarian informasi evaluasi alternatif keputusan pembelian

pasca pembelian

1


pengenalan masalah

promosi penjualan


100 ** ,592

,592

pengenalan masalah **

,462

pencarian informasi **

,432

evaluasi alternatif

keputusan pembelian

**

,107

,251

pasca pembelian *

,000

,000

,292

,012

,031

100 1

100 ** ,303

100 ** ,432

100 * ,233

100 ** ,526

100 ** ,388

,002

,000

,020

,000

,000

100 1

100 ** ,399

100 ,168

100 ** ,366

100 ,163

,000

,094

,000

,104

100 1

100 ,085

100 ** ,541

100 * ,201

,403

,000

,045

100 1

100 ,115

100 ** ,361

,256

,000

100 1

100 ** ,455

,000 100 ** ,303

,000

,002

100 ** ,432

100 ** ,432

100 ** ,399

Sig. (2-tailed)

,000

,000

,000


100 ,107

100 * ,233

100 ,168

100 ,085

Sig. (2-tailed)

,292

,020

,094

,403


100 * ,251

100 ** ,526

100 ** ,366

100 ** ,541

100 ,115

Sig. (2-tailed)

,012

,000

,000

,000

,256


100 * ,216

100 ** ,388

100 ,163

100 * ,201

100 ** ,361

100 ** ,455

Sig. (2-tailed)

,031

,000

,104

,045

,000

,000

N

100

100

100

100

100

100


*

,000

100 ** ,462

Sig. (2-tailed)

,216



,000 100 1 100

191

Correlations

Pearson Correlation lokasi

pengenalan masalah pencarian informasi evaluasi alternatif keputusan pembelian

pasca pembelian

persediaan

1

,549


persediaan

lokasi


100 ** ,549

**

pengenalan masalah

pencarian informasi

**

,393

,264

evaluasi alternatif **

,021

keputusan pembelian ,491

**

,000

,835

,000

,000

100 1

100 ,111

100 * ,234

100 * ,234

100 ** ,401

100 ** ,376

,271

,019

,019

,000

,000

100 1

100 ** ,399

100 ,168

100 ** ,366

100 ,163

,000

,094

,000

,104

100 1

100 ,085

100 ** ,541

100 * ,201

,403

,000

,045

100 1

100 ,115

100 ** ,361

,256

,000

100 1

100 ** ,455

,000

,008

,271

100 ** ,393

100 * ,234

100 ** ,399

Sig. (2-tailed)

,000

,019

,000


100 ,021

100 * ,234

100 ,168

100 ,085

Sig. (2-tailed)

,835

,019

,094

,403

100 ** ,491

100 ** ,401

100 ** ,366

100 ** ,541

100 ,115

,000

,000

,000

,000

,256

100 ** ,400

100 ** ,376

100 ,163

100 * ,201

100 ** ,361

100 ** ,455

Sig. (2-tailed)

,000

,000

,104

,045

,000

,000

N

100

100

100

100

100

100

N Pearson Correlation Sig. (2-tailed) N Pearson Correlation

**

,008

100 ,111


,400

,000

100 ** ,264

Sig. (2-tailed)

pasca pembelian



,000 100 1 100

192

kepercayaan merek

Pearson Correlation

kepercayaa nmerek 1

Sig. (2-tailed)

N 100 ** Pearson Correlation ,540 emosiancam Sig. (2-tailed) ,000 an N 100 ** Pearson Correlation ,281 statuskeseha Sig. (2-tailed) ,005 tan N 100 ** Pearson Correlation ,433 pengenalan Sig. (2-tailed) ,000 masalah N 100 ** Pearson Correlation ,305 pencarian Sig. (2-tailed) ,002 informasi N 100 Pearson Correlation ,062 evaluasi Sig. (2-tailed) ,542 alternatif N 100 ** Pearson Correlation ,479 keputusan Sig. (2-tailed) ,000 pembelian N 100 ** Pearson Correlation ,318 pasca Sig. (2-tailed) ,001 pembelian N 100 **. Correlation is significant at the 0.01 level (2-tailed). *. Correlation is significant at the 0.05 level (2-tailed).

emosianca man ** ,540

Correlations statuskesehatan ,281

**

pengenalan masalah ** ,433

pencarian informasi ** ,305

evaluasi keputusan alternatif pembelian ** ,062 ,479

pasca pembelian ** ,318

,000

,005

,000

,002

,542

,000

,001

100 1

100 ,041 ,688 100 1

100 ** ,616 ,000 100 ,095 ,349 100 1

100 ,153 ,130 100 ** ,269 ,007 100 ** ,399 ,000 100 1

100 ,026 ,796 100 * ,236 ,018 100 ,168 ,094 100 ,085 ,403 100 1

100 * ,205 ,041 100 * ,232 ,020 100 ** ,366 ,000 100 ** ,541 ,000 100 ,115 ,256 100 1

100 -,033 ,748 100 * ,235 ,019 100 ,163 ,104 100 * ,201 ,045 100 ** ,361 ,000 100 ** ,455 ,000 100 1

100 ,041 ,688 100 ** ,616 ,000 100 ,153 ,130 100 ,026 ,796 100 * ,205 ,041 100 -,033

100 ,095 ,349 100 ** ,269 ,007 100 * ,236 ,018 100 * ,232 ,020 100 * ,235

,748

,019

100

100


100 ** ,399 ,000 100 ,168 ,094 100 ** ,366 ,000 100 ,163

100 ,085 ,403 100 ** ,541 ,000 100 * ,201

100 ,115 ,256 100 ** ,361

,104

,045

,000

,000

100

100

100

100

100 ** ,455

100

Ade Permata Surya

Flamboyan Street, H2 no.6 Harapan Kita – Tangerang Mobile : +6285711967737 | Email : [email protected] | www.adepermata.com EDUCATION  Master Degree Magister Management, Universitas Mercu Buana GPA : 3,92  Bachelor Degree Nutrition – Faculty of Public Health, Universitas Indonesia GPA : 3.71 (cum laude) Year of Graduation : 2013  SMAN 2 Tangerang 5th Best graduated from SMAN 2 Tangerang Year of Graduation : 2009 JOB EXPERIENCE  2014 – now, VP and Lead of Div. Food and Beverage, PT Indonesia Technologies Venture  2013 – 2014, Indonesia Representative, Nanosatisfi (NASA, US) ACHIEVEMENTS/ SCHOLARSHIPS/ HONORS/ AWARDS  2015, International level, Presentator at CISAK Conference, Daejeon, South Korea  2015, International level, Presentator at ISMB Conference, Belitung, Indonesia  2014, International level, Presentator at ICONIC International Conference, Germany  2014, International level, Presentator at ISMSS International Conference, Phuket – Thailand  2014, International level, Presentator at ICTOH Conference by WHO and PAMI, Kuningan, Jakarta  2012, International level, Presentator at Tokyo-Indonesia Commitment Awards, Tokyo Japan  2012, International level, 2nd Winner of TICA 2012, Tokyo Tech Institute, Japan  2012, National level, 2nd Winner of She Games Olympiad by SALAM UI  2012, National level, Delegation of UI at PIMNAS XXV, Yogyakarta  2012, National level, 1st Winner of paper contest in HI-Great, Brawijaya University, Malang  2011, University level, FKM UI Contingent at Olympiad of Science UI 2011  2011, Faculty level 1st winner of Product Innovation at Science Festival FKM UI  2011, National level, 1st Winner of short story competition at NURANI Art in Box Competition  2011, National level, 15th best miss freshkon Indonesia  2010, Faculty level, 2nd Winner of Ambassador of Public Health UI  2009, University level, 10th best paper at OKK UI 2009  2007, Regional level, Miss of Friendship at Ambassador of Tourism Competition EXTRA CURRICULAR ACTIVITIES  2014 – now, General Affair of IYOULEAD (International Young Leaders on Nutrition and Food)  February 2013 - 2014, Ambassador of Indonesian Culture and Tourism  January 2013 – now, General Secretary of Health Nutrition Care NGO  October 2012 – September 2013, Head of ILUNI PIMNAS UI  January 2012 – December 2012, Vice Leader of Department of Research Green Community UI  January 2012 – December 2012, Staff Education and Knowledge of Youth Movement of Indonesia Public Health Student Association (PAMI)  2012, Head of Project Global Hand Washing Day  2012, Head of Project National Workshop of Scientific Journal Writing  2011, Head of Project Heal The World 2011, World Environmental Day  2010, Ambassador of Public Health UI (socialization of disease prevention and health promotion)  2009, Ambassador of Environment UI  2007 – 2008, Ambassador of Tourism Place for Banten Province


RESEARCH EXPERIENCES AND PUBLICATION  Preferences and Frequencies on Fast-food consumption of High School Students in Tangerang, Indonesia. Proceeding in THE 8TH CONFERENCE OF INDONESIAN STUDENT ASSOCIATION IN KOREA, Daejeon-Korea, 2015. 

Why Adolescent Student Eat at Fast Food Restaurant : Reported Peer Group Influences to Fast Food Consumption. Proceeding in The 2nd International Seminar and Call for Paper in Management and Business. Belitung- Indonesia, 2015.



The Association between Socioeconomic Statuses, Consumer Characteristics, Geography of Fast Food Outlets, and Accessibility to Determine Frequency of Fast Food Consumption of Adolescent in Tangerang, Indonesia. Proceeding in International Sympossium on Management and Social Sciences, Phuket- Thailand, 2014.



Willingness among Indonesian Adolescent Nonsmokers to Help Smokers Stop Smoking. Proceeding Indonesian Conference on Tobacco or Health, Jakarta – Indonesia, 2014



Collaborative Innovation of FukuBio Methods and Leachate Utilitation on Landfill Liquid Waste Management to Increase Biogas Production and Methane Concentration. Indonesian Scholars Journal, In The International Conference of Integrated Intellectual Community (ICONIC), Nuremberg – Germany, 2014.



Pembuatan Aplikasi “PSK” (Pregnancy Survei dan Konseling) Berbasis Desktop Guna Mempermudah Tenaga Kesehatan dan Akademisi dalam Mengidentifikasi Masalah Status Gizi dan Menentukan Kebutuhan Konseling Ibu Hamil



Capaya Candy (Carica Papaya Candy): Inovasi Khasiat Herbal Triterpenoid Biji Pepaya yang Dikemas Dalam Bentuk Permen Tradisional Sebagai Solusi Modern Pencegahan Penyakit Diare Pada Anak Di Indonesia



Formulasi Bukati (Biji Alpukat Tea) sebagai Produk Teh Herbal Antidiabetes dari Limbah Biji Alpukat (Persea Americana) dan Kulit Jeruk.



Bukati: Teh Celup Antidiabetes Sebagai Alternatif Pendayagunaan Limbah Minuman Di Gang Senggol, Depok



Mungghurt : Hasil Produk Fermentasi Kacang Hijau (Vigna Radiata) Sebagai Salah Satu Pengembangan Produk Alternatif Protein Nabati Untuk Kesehatan



Mewujudkan Danau Kenanga UI Bersih dan Indah

SPEAKERS  “Stay Healthy and Forever Young with Nutrition”, Kalcare, Kalbe Farma, 2015.  Interviewees about nutrition for Trans7 tv Programs (Tau Gak Sih; Laptop si Unyil; and Redaksi Siang Trans 7) , 2015.  Speaker at Seminar OKK UI 2013 : Pengenalan PKM, 2013  Speaker at Seminar PKM GT dan AI, FT UI, 2013  Speaker at Seminar PKM GT dan AI, P dan K BEM UI, 2013  Speaker at seminar PKM FMIPA UI, 2013  Speaker at Workshop PKM di danai, P dan K BEM UI, 2012  Speaker at Seminar Isu Gizi Terkini Inisiasi Menyusui Dini Gizi FKM UI, 2012  Speaker at Seminar Orientasti Kehidupan Kampus FKM UI, 2012  Speaker at “Penyuluhan Bulanan Gizi Bakti Masyarakat”, 2011


DAFTAR PUSTAKA. Euromonitor International. (2014). Packaged Food in Indonesia

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