DAFTAR ISI ABSTRAK ............................................................. Error! Bookmark not defined. ABSTRACT ........................................................... Error! Bookmark not defined. KATA PENGANTAR ........................................... Error! Bookmark not defined. UCAPAN TERIMA KASIH .................................. Error! Bookmark not defined. DAFTAR ISI ........................................................................................................... v DAFTAR TABEL ................................................................................................ viii DAFTAR GAMBAR .............................................................................................. x BAB I PENDAHULUAN ...................................... Error! Bookmark not defined. 1.1. Latar Belakang Masalah ............................. Error! Bookmark not defined. 1.2. Identifikasi dan Rumusan Masalah ............ Error! Bookmark not defined. 1.3. Tujuan dan Manfaat penelitian ................... Error! Bookmark not defined. 1.3.1
Tujuan Penelitian .......................... Error! Bookmark not defined.
1.3.2
Manfaat Penelitian ........................ Error! Bookmark not defined.
BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN, DAN HIPOTESIS ................................................................................ Error! Bookmark not defined. 2.1 Kajian Pustaka ............................................ Error! Bookmark not defined. 2.1.1.
Konsep Kebutuhan ....................... Error! Bookmark not defined.
2.1.2. Konsumsi, Konsumtif dan Konsumerisme . Error! Bookmark not defined. 2.1.3.
Perilaku Konsumsi ....................... Error! Bookmark not defined.
2.1.4.
Teori Perilaku Konsumsi .............. Error! Bookmark not defined.
2.1.4.1. Teori Konsumsi John Maynard Keynes ...... Error! Bookmark not defined. 2.1.4.2 Teori Konsumsi dengan Hipotesis Pendapatan Relatif ......... Error! Bookmark not defined. 2.1.5.
Gaya Hidup................................... Error! Bookmark not defined.
2.1.6.
Lingkungan Sosial ........................ Error! Bookmark not defined.
2.1.7.
Penelitian Terdahulu..................... Error! Bookmark not defined.
2.2 Kerangka Pemikiran ................................... Error! Bookmark not defined. Asri Febriani Sarah, 2012 Pengaruh Gaya Hidup Dan Lingkungan Sosial Terhadap Perilaku Konsumsi Mahasiswa Universitas Pendidikan Indonesia Universitas Pendidikan Indonesia |repository.upi.edu
2.3 Hipotesis ..................................................... Error! Bookmark not defined. BAB III METODE PENELITIAN......................... Error! Bookmark not defined. 3.1 Objek Penelitian ......................................... Error! Bookmark not defined. 3.2 Metode Penelitian ....................................... Error! Bookmark not defined. 3.3 Populasi dan Sampel .................................. Error! Bookmark not defined. 3.3.1 Populasi ............................................. Error! Bookmark not defined. 3.3.2 Sampel ............................................... Error! Bookmark not defined. 3.4 Operasional Variabel .................................. Error! Bookmark not defined. 3.5 Sumber dan Jenis Data ............................... Error! Bookmark not defined. 3.6 Teknik Pengumpulan Data ......................... Error! Bookmark not defined. 3.7 Pengujian Instrumen Penelitian .................. Error! Bookmark not defined. 3.7.1
Tes Validitas ................................. Error! Bookmark not defined.
3.7.2
Uji Reliabilitas .............................. Error! Bookmark not defined.
3.8 Teknik Analisis Data dan Pengujian Hipotesis ......... Error! Bookmark not defined. 3.8.1
Teknik Analisis Data .................... Error! Bookmark not defined.
3.8.2
Pengujian Hipotesis ...................... Error! Bookmark not defined.
BAB IV HASIL DAN PEMBAHASAN ............... Error! Bookmark not defined. 4. 1 Gambaran Umum Penelitian ....................... Error! Bookmark not defined. 4. 2 Profil Responden ......................................... Error! Bookmark not defined. 4.2.1 Karakteristik Responden Berdasarkan Jenis Kelamin............... Error! Bookmark not defined. 4.2.2 Karakteristik Mahasiswa Berdasarkan Semester ... Error! Bookmark not defined. 4.2.3 Karakteristik Responden Berdasarkan Tempat Tinggal ............ Error! Bookmark not defined. 4.2.4 Karakteristik Responden Berdasarkan Penggunaan Alat Transportasi .................................................................. Error! Bookmark not defined. 4.2.5 Karakteristik Responden Berdasarkan Pendapatan Orangtua ... Error! Bookmark not defined. 4.2.6 Karakteristik Responden Berdasarkan Uang Saku Perbulan .... Error! Bookmark not defined. Asri Febriani Sarah, 2012 Pengaruh Gaya Hidup Dan Lingkungan Sosial Terhadap Perilaku Konsumsi Mahasiswa Universitas Pendidikan Indonesia Universitas Pendidikan Indonesia |repository.upi.edu
4. 3 Gambaran Umum Variabel Penelitian ........ Error! Bookmark not defined. 4.3.1 Gaya Hidup ....................................... Error! Bookmark not defined. 4.3.2 Lingkungan Sosial ............................. Error! Bookmark not defined. 4.3.3 Perilaku Konsumsi ............................ Error! Bookmark not defined. 4. 4 Hasil Analisis Instrumen Penelitian ............ Error! Bookmark not defined. 4.4.1 Uji Validitas ...................................... Error! Bookmark not defined. 4.4.2 Uji Reliabilitas................................... Error! Bookmark not defined. 4. 5 Hasil Pengujian Persyaratan Analisis .......... Error! Bookmark not defined. 4.5.1 Hasil Uji Multikolinieritas ................ Error! Bookmark not defined. 4.5.2 Hasil Uji Heteroskedastisitas ............ Error! Bookmark not defined. 4.5.3 Uji Autokorelasi ................................ Error! Bookmark not defined. 4. 6 Hasil Penelitian............................................ Error! Bookmark not defined. 4. 7 Pembahasan Hasil Penelitian....................... Error! Bookmark not defined. 4.7.1 Pengaruh Gaya Hidup Terhadap Perilaku Konsumsi ................ Error! Bookmark not defined. 4.7.2 Pengaruh Lingkungan Sosial Terhadap Perilaku Konsumsi ..... Error! Bookmark not defined. 4. 8 Implikasi Pendidikan ................................... Error! Bookmark not defined. BAB V KESIMPULAN DAN SARAN................. Error! Bookmark not defined. 5.1 Kesimpulan................................................. Error! Bookmark not defined. 5.2 Saran ........................................................... Error! Bookmark not defined. DAFTAR PUSTAKA ............................................ Error! Bookmark not defined. LAMPIRAN ........................................................... Error! Bookmark not defined. RIWAYAT PENYUSUN....................................... Error! Bookmark not defined.
Asri Febriani Sarah, 2012 Pengaruh Gaya Hidup Dan Lingkungan Sosial Terhadap Perilaku Konsumsi Mahasiswa Universitas Pendidikan Indonesia Universitas Pendidikan Indonesia |repository.upi.edu
DAFTAR TABEL Tabel 1. 1 Produk Domestik Bruto Tahun Dasar 2000 dan Kontribusi Pengeluaran Konsumsi Rumah Tangga Terhadap Produk Domestik Bruto Indonesia Tahun 2006-2010 .............................................................. Error! Bookmark not defined. Tabel 1. 2 Rata-rata Anggaran Mahasiswa Universitas Pendidikan Indonesia ................................................................................ Error! Bookmark not defined. Tabel 1. 3 Persentase Alokasi Pengeluaran Mahasiswa....... Error! Bookmark not defined. Tabel 1. 4 Alokasi Rata-rata Pengeluaran Mahasiswa Berdasarkan Tempat Tinggal ................................................................... Error! Bookmark not defined. Tabel 1. 5 Perilaku Konsumsi Mahasiswa Berdasarkan Gaya Hidup............ Error! Bookmark not defined. Tabel 2. 1 Dimensi Pengukuran Gaya Hidup AIO Error! Bookmark not defined. Tabel 2. 2 Klasifikasi Gaya Hidup Mahasiswa Kost ........... Error! Bookmark not defined. Tabel 2. 3 Segmentasi dan Gaya Hidup Mahasiswa ............ Error! Bookmark not defined. Tabel 2. 4 Penelitian Lainnya................................. Error! Bookmark not defined. Tabel 3. 1 Jumlah Mahasiswa UPI Semester Ganjil TA 2010/2011.............. Error! Bookmark not defined. Tabel 3. 2 Sampel Mahasiswa Masing-masing Fakultas ..... Error! Bookmark not defined. Tabel 3. 3 Sampel Program Studi untuk Masing-masing Fakultas ................ Error! Bookmark not defined. Tabel 3. 4 Operasionalisasi Variabel ..................... Error! Bookmark not defined. Tabel 4. 1 Karakteristik Responden Berdasarkan Jenis KelaminError! Bookmark not defined. Tabel 4. 2 Karakteristik Mahasiswa Berdasarkan Semester Error! Bookmark not defined. Tabel 4. 3 Karakteristik Responden Berdasarkan Tempat Tinggal ............... Error! Bookmark not defined. Tabel 4. 4 Karakteristik Responden Berdasarkan Penggunaan Alat Transportasi ................................................................................ Error! Bookmark not defined. Tabel 4. 5 Karakteristik Responden Berdasarkan Pendapatan Orangtua Perbulan ................................................................................ Error! Bookmark not defined. Tabel 4. 6 Jenis Pekerjaan Orangtua ...................... Error! Bookmark not defined. Asri Febriani Sarah, 2012 Pengaruh Gaya Hidup Dan Lingkungan Sosial Terhadap Perilaku Konsumsi Mahasiswa Universitas Pendidikan Indonesia Universitas Pendidikan Indonesia |repository.upi.edu
Tabel 4. 7 Karakteristik Responden Berdasarkan Uang Saku Per Bulan ...... Error! Bookmark not defined. Tabel 4. 8 Gaya Hidup (Aktivitas) Mahasiswa (n=386) ...... Error! Bookmark not defined. Tabel 4. 9 Gaya Hidup (Membelanjakan Uang) Mahasiswa (n=386) ........... Error! Bookmark not defined. Tabel 4. 10 Gaya Hidup (Alokasi Waktu) Mahasiswa (n=386) . Error! Bookmark not defined. Tabel 4. 11 Penilaian Gaya Hidup Mahasiswa ...... Error! Bookmark not defined. Tabel 4. 12 Gaya Hidup Berdasarkan Jenis Kelamin .......... Error! Bookmark not defined. Tabel 4. 13 Gaya Hidup Berdasarkan Latar Belakang Fakultas . Error! Bookmark not defined. Tabel 4. 14 Gaya Hidup Berdasarkan Tempat Tinggal........ Error! Bookmark not defined. Tabel 4. 15 Gaya Hidup Berdasarkan Pekerjaan Orangtua.. Error! Bookmark not defined. Tabel 4. 16 Sumber Penerimaan Mahasiswa ......... Error! Bookmark not defined. Tabel 4. 17 Gaya Hidup Berdasarkan Pendapatan Orangtua Error! Bookmark not defined. Tabel 4. 18 Gaya Hidup Berdasarkan Uang Saku Perbulan Error! Bookmark not defined. Tabel 4. 19 Lingkungan Sosial (Keluarga) Mahasiswa (n=386) Error! Bookmark not defined. Tabel 4. 20 Lingkungan Sosial (Kost) Mahasiswa (n=386) Error! Bookmark not defined. Tabel 4. 21 Lingkungan Sosial (Teman) Mahasiswa (n=386) .... Error! Bookmark not defined. Tabel 4. 22 Penilaian Lingkungan Sosial Mahasiswa.......... Error! Bookmark not defined. Tabel 4. 23 Lingkungan Sosial Berdasarkan Jenis Kelamin Error! Bookmark not defined. Tabel 4. 24 Lingkungan Sosial Berdasarkan Latar Belakang Fakultas ......... Error! Bookmark not defined. Tabel 4. 25 Lingkungan Sosial Berdasarkan Tempat Tinggal .... Error! Bookmark not defined. Tabel 4. 26 Lingkungan Sosial Berdasarkan Pekerjaan Orangtua ................. Error! Bookmark not defined.
Asri Febriani Sarah, 2012 Pengaruh Gaya Hidup Dan Lingkungan Sosial Terhadap Perilaku Konsumsi Mahasiswa Universitas Pendidikan Indonesia Universitas Pendidikan Indonesia |repository.upi.edu
Tabel 4. 27 Lingkungan Sosial Berdasarkan Pendapatan Orangtua .............. Error! Bookmark not defined. Tabel 4. 28 Lingkungan Sosial Berdasarkan Uang Saku Perbulan................ Error! Bookmark not defined. Tabel 4. 29 Penilaian Perilaku Konsumsi Mahasiswa ......... Error! Bookmark not defined. Tabel 4. 30 Perilaku Konsumsi Berdasarkan Jenis Kelamin Error! Bookmark not defined. Tabel 4. 31 Perilaku Konsumsi Berdasarkan Latar Belakang Fakultas ......... Error! Bookmark not defined. Tabel 4. 32 Perilaku Konsumsi Berdasarkan Tempat Tinggal ... Error! Bookmark not defined. Tabel 4. 33 Perilaku Konsumsi Berdasarkan Uang Saku Perbulan ............... Error! Bookmark not defined. Tabel 4. 34 Uji Validitas Variabel Gaya Hidup ..... Error! Bookmark not defined. Tabel 4. 35 Uji Validitas Variabel Lingkungan Sosial ........ Error! Bookmark not defined. Tabel 4. 36 Uji Validitas Variabel Perilaku Konsumsi ........ Error! Bookmark not defined. Tabel 4. 37 Uji Reliabilitas Variabel ..................... Error! Bookmark not defined. Tabel 4. 38 Hasil Uji Multikolinearitas.................. Error! Bookmark not defined. Tabel 4. 39 Uji Hipotesis Secara Parsial (Uji t) ..... Error! Bookmark not defined. Tabel 4. 40 Uji Hipotesis Secara Simultan (Uji F) Error! Bookmark not defined. Tabel 4. 41 Posisi Keuangan Mahasiswa ............... Error! Bookmark not defined. Tabel 4. 42 Kepemilikan Gadget Mahasiswa ........ Error! Bookmark not defined.
Asri Febriani Sarah, 2012 Pengaruh Gaya Hidup Dan Lingkungan Sosial Terhadap Perilaku Konsumsi Mahasiswa Universitas Pendidikan Indonesia Universitas Pendidikan Indonesia |repository.upi.edu
DAFTAR GAMBAR Gambar 1. 1 Persentase Anggaran Mahasiswa UPI ............. Error! Bookmark not defined. Gambar 2. 1 Fungsi Konsumsi Dengan 3 Alasan Yang Diduga Keynes ....... Error! Bookmark not defined. Gambar 2. 2 Fungsi Konsumsi Duessenberry ........ Error! Bookmark not defined. Gambar 2. 3 Kerangka Pemikiran .......................... Error! Bookmark not defined.
Asri Febriani Sarah, 2012 Pengaruh Gaya Hidup Dan Lingkungan Sosial Terhadap Perilaku Konsumsi Mahasiswa Universitas Pendidikan Indonesia Universitas Pendidikan Indonesia |repository.upi.edu
