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REPORTING
ANALYTICS
DATA MANAGEMENT
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Introductie Klantcases Finance & Risk integratie Vragen
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The London Fire Brigade Voorkomen van brand heeft de prioriteit De meeste brandongelukken gebeuren in de eigen woning Brandweer London moest beter begrijpen hoe en waar branden ontstaan en moest haar middelen zo optimaal mogelijk inzetten op basis van de gebieden met het hoogste risico’.
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Benodigde interne en externe databronnen National Statistics 2001 Census Demografie, woning types, gezondheidzorg, transport
Ordnance Survey Geografie, wegen types and lengte
Mosaic consumer profiles 11 lifestyle groepen
Indices of multiple deprivation Inkomen, werk gelegenheid, gezondheidzorg, onderwijs, huisvesting, criminaliteit, leef omgeving,
Regulatory fire safety site inspections Hoge, medium en lage risico score
Home fire safety visits 4 jaar data van huisbezoeken 11
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Analytics helpt om levens te redden Huisbezoeken voor brand veiligheid dragen bij aan het verminderen van branden, maar moeten worden gericht op degenen die het grootste risico lopen Regressie analyse helpt om te identificeren en te begrijpen waar in Londen brand gevaar is het meest waarschijnlijk Statistisch bewezen methoden werken beter dan een "professionele inschatting Lifestyle data wordt gebruikt om te identificeren bij welke groep personen het risico van brand het grootst is Brandweer London kan nu werken in de gebieden van Londen waar branden het meest waarschijnlijk optreden en met de mensen die het grootste risico lopen
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Goede resultaten Verdere optimalisatie / segmentering van de wijken
13
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Business probleem: falen sensoren van magnetische lagers compressoren Aanpak Selecteer een operationeel of onderhouds probleem Verzamel relevante data Bouw een analytisch model » Modellen voor het voorspellen van falen van apparatuur » Modellen voor het voorspellen van de levensduur van onderdelen » Modellen voor proces optimalisatie Rapportage + distributie van informatie » Performance curves 14
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Sensor falen “overkomt” je Geen onderhoudsmogelijkheden voor sensoren Overload aan data Data alleen geanalyseerd na sensor falen Analyse data geheel afhankelijk van individuele kennis, interpretatie en vaardigheid om verschillende data bronnen te integreren
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Monitoren op basis van data driven models Meer grip op - en inzicht in systemen Afwijkingen in produktie proces vroegtijdig opgespoord Sensor falen 6 maanden van te voren geïdentificeerd Tijdig ingrijpen hierdoor mogelijk
Geen run-to-failure maar geplande shut-down Betrouwbaarheid productie proces aanzienlijk verhoogd Gedreven door de business (operaties en onderhoud, niet IT)
16
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REPORTING
ANALYTICS
DATA MANAGEMENT
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%
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Strategie
Risico
Performance
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##
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## Risk Exposure
Markt / prijs risico
Te laag
Krediet risico
Te hoog
Operationeel risico Legal risico
Risk Appetite
Doel is niet om risico’s te elimineren, maar juist om de Risk Exposure in lijn te brengen met de Risk Appetite. 21
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Simple Definition: Combining disciplines of risk and performance management
Example: consider two options: which do you choose?
What if you also knew the likelihood that each option would deliver on its return?
Putting risk in the context of performance leads to better decisions 25
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& Return
RAPM Risk
Prominente RAPM measures: RAROC (Risk Adjusted Return on Capital) RORAC (Return on Risk Adjusted Capital) EVA (Economic Value Added)
26
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5 UNDERSTANDING PERFORMANCE
Office of the CEO
RISK-ADJUSTED PERFORMANCE INDICATORS
RISK MANAGEMENT
TREASURY
FINANCE
COST AND PROFITABILITY
STRATEGY DEFINITION
FINANCIAL PLANNING
CAPITAL MANAGEMENT
LIQUIDITY MANAGEMENT
RISK MANAGEMENT
OPERATIONAL COST
PLANNING
CAPITAL FORECASTING
ASSETS
INTEREST RATE
CUSTOMER PROFITABILITY
BUSINESS FORECAST
CAPITAL ALLOCATION
LIABILITIES
EXPECTED/ UNEXPECTED LOSS
COST OF FUNDS/ FUNDS TRANSFER PRICING
FX, EQUITY
27
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Understand Performance • Alignment of Strategy and Execution • Putting measures into context
Financial Planning • Analytical Financial Planning • Combining advanced analytics, forecasts and workflow
Capital Management • Capital Forecasting • Capital Allocation and Risk Accumulation
Cost and Profitability • Determining the root cause of cost and profitability • Impact of the most and least profitable customers 28
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How things relate… Why should I care about a particular indicator ? What does it impact ? (downstream) If I want to improve results, achieve my goals… what should I work on ? (upstream) What else impacts my results / objectives ? (indirect)
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Explore Test Adapt
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3 : Understand current situation Which factors/assumptions are being used to forecast demand? Prove which are statistically the most relevant
Gather data
Price
Capture business input Assess historical data
Run the forecast
Interest Rates
Business
Use time series, econometric & causal factors
34
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3
-- % Adjust for operational insight Intuition, personal experience/ knowledge
Improves Acceptance Accountability Forecast error
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" -- / 7 3 PRESENTATION & DISTRIBUTION
MODELING
DATA INTEGRATION
SOURCES
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What is the true cost of doing business? Which customers are profitable and which lose us money? Why are certain offers/customers more profitable than others?
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Transaction-driven Cause and Effect Methodology Allocate cost based on activities & behaviors Segment by customers, products, services Differentiate between cost to provide & excess capacity
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Understanding Financial Impacts Results Validated in a Context
Managing Risks
Insight into what Drove the Past Looking into the Future
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