Cees B.M. van Riel Curriculum Vitae June 30th, 2006
Personal Information Name: Title: First name: Gender: Date of birth: Place of birth: Address:
Cees Bernardus Maria van Riel Ph.D, Professor of Corporate Communication and Reputation Cees Male June 15th 1951 Tilburg, The Netherlands Rotterdam School of Management Burgemeester Oudlaan 50 3000 DR Rotterdam, The Netherlands +31 10 408 28 51
[email protected]
Zip Code: City: Telephone: Email:
Areas of Expertise Organizational
identity,
corporate
communication
and
employee
alignment,
reputation
management and corporate branding
Education May 1979
Master of Mass Communication Katholieke Universiteit Nijmegen, The Netherlands
September 1986
Ph.D Thesis ‘ Overheidsvoorlichting en Intermediaire kaders’ Rotterdam School of Management, The Netherlands
Awards and Honors The ERIM Top Article Award 2002 Smidts, A.H., Pruyn, A.Th.H., Riel, van C.B.M. (2001) The Impact of Employee Communication and Perceived External Prestige on Organizational Identification, Academy of Management Journal, Vol. 44, no 5, pp. 1051-1062
Ph.D. Dissertations Supervised •
Maathuis, O.J.M., Rotterdam School of Management, 1993-1997. Ph.D Thesis: Corporate Branding.
•
Heugens, Pursey P.M.A.R., Rotterdam School of Management, 1997-2001. Ph.D Thesis: Strategic Issues Management: Implications for Corporate Performance.
•
Berens, Guido A.J.M., Rotterdam School of Management, 2000-2004. Ph.D Thesis: Corporate branding: The development of corporate associations and their influence on stakeholder reactions.
•
Van Rekom, Johan, Rotterdam School of Management, 1990 - 1998 Ph.D Thesis: Corporate Identity: The development of the concepts and a measurement
instrument. •
Castro de Almeida, Ana Luisa, Pontificia Universidade Catolica, Brazil 2000-2003 Ph.D Thesis : Corporate Communication and Reputation Management
Promotion Committee External Examiner: •
Manchester Business School
•
Strathclyde Business School (2 x)
•
Copenhagen Business School
•
BI Norwegian School of Management
External Lectures •
Manchester Business School
•
Harvard Business School, Boston
•
Stern Business School, NY
•
University of Helsinki
•
Bangkok University
•
Katholieke Universiteit Leuven
•
Katholieke Universiteit Brussel
•
University of Lugano
Editorial Positions •
Editor in chief: Corporate Reputation Review
•
Editor in chief: Tijdschrift voor Strategische Bedrijfscommunicatie
Refereeing Scientific Journals: Journal of Marketing Management, European Journal of Marketing, Long
Range Planning, Oxford University Press, Corporate Reputation Review, Academy of Management Review, Journal of Management Studies
Business Activities •
Managing Director of the Reputation Institute, New York.
•
Founder of RFN, The Dutch reputation forum
• •
Member of the Branding Steering Committee of ING Group. Founder of the Master of Corporate Communication Program, Rotterdam School of Management
Major Consulting Coca Cola, Baker & McKezie, Dresdner Bank, Delta Lloyd, De Alliantie, DSM, Eneco, FedEx, Fortis, Grolsch, IBM, ING, INVE, Nederlandse Spoorwegen, Nutreco, Postbank, Philips, Shell, Siemens, Telekom, TNT.
Published Books Wiedman, K-P., Riel, C.B.M. van, & Fombrun, C. (2005). Reputation messen und vergleichen: Der Reputation Quotient deutscher Unternehmen im internationalen Vergleich. In Wertschopfung durch Kommunikation (pp. 48-59). Dusseldorf: JP:PR PR-Beratung GmbH. Fombrun, C., & Riel, C.B.M. van (2004). Hoe Succesvolle Bedrijven hun Reputatie Managen. Amsterdam: Pearson Education. Riel, C.B.M. van, & Fombrun, C. (2004). Essentials of Corporate Communication, Building
and Implementing Corporate Stories Using Reputation Management. Routledge. Fombrun, C., & Riel, C.B.M. van (2003). Fame and Fortune: How the World's Top Companies
Develop Winning Reputations. New York: Pearson Publishing/Financial Times. Riel, C.B.M. van (2003). Identiteit & Imago. Den Haag: Academic Service SDU. Riel, C.B.M. van (Ed.). (2001). Corporate Communication: het managen van reputatie. Alphen aan den Rijn: Adfo. Riel, C.B.M. van (1997). Communicación Corporativa. Madrid: Prentice Hall. Riel, C.B.M. van (1996). Identiteit en Imago: Grondslagen van Corporate Communication (2
edition). Schoonhoven: Academic Service. Riel, C.B.M. van (1995). Principles of Corporate Communication. London: Prentice Hall. Riel, C.B.M. van, & Balmer, J. (1995). Corporate Identity: evaluating the Concept and
Measurement Techniques in academic Literature. Glasgow: Strathclyde University, Department of Marketing. Riel, C.B.M. van (1994). Balanceren tussen variëteit en uniformiteit in het corporate
communication beleid. Houten: Bohn Stafleu Van Loghum.
Riel, C.B.M. van (1994). Handboek Corporate Communication. Geselecteerde artikelen voor
het hoger onderwijs. Deventer: Van Loghum Slaterus. Adema, R.L.A., Riel, C.B.M. van, & Wierenga, B. (1993). Kritische succesfactoren bij
management van corporate communication: resultaten van een onderzoek naar management van communicatie bij Nederlandse organisaties. Delft: Eburon. Riel, C.B.M. van (1992). Identiteit en imago: een inleiding in de corporate communication. Schoonhoven: Academic Service economie en bedrijfskunde.
Scientific Publications Gertsen, F., & Riel, C.B.M. van (2006). Fasten Your Seatbelts: Being Prepared to Communicate about Financial Statement Restatements. Long Range Planning. (forthcoming) Rekom, J. van, Riel, C.B.M. van, & Wierenga, B. (2006). A Methodology for Assessing Organizational Core Values. Journal of Management Studies, 43(2), 175-201. Berens, G.A.J.M., Riel, C.B.M. van, & Bruggen, G.H. van (2005). Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance.
Journal of Marketing, 69(July), 35-48. Berens, G.A.J.M., & Riel, C.B.M. van (2004). Corporate Associations in the Academic Literature: Three Main Streams of Thought in the Reputation Management Literature.
Corporate Reputation Review, 7(2), 161-178. Fombrun, C., & Riel, C.B.M. van (2004). Managing Your Company's Most Valuable Asset: Its Reputation. CRITICAL EYE, sep-oct, 71-74. Heugens, P.P.M.A.R., Riel, C.B.M. van, & Bosch, F.A.J. van den (2004). Reputation Management Capabilities as Decision Rules. Journal of Management Studies, 41(8), 13491377. Riel, C.B.M. van, & Bruggen, G.H. van (2003). IMPACT: A management judgment tool to predict the effectiveness of corporate advertising campaigns. The Journal of Brand
Management, 11(1), 22-33.
Heugens, P.P.M.A.R., Bosch, F.A.J. van den, & Riel, C.B.M. van (2002). Stakeholder Integration: Building Mutually Enforcing Relationships. Business and Society, 41(1), 37-61. Riel, C.B.M. van, & Bruggen, G.H. van (2002). Incorporating business unit managers' perspectives in corporate branding strategy decision making. Corporate Reputation Review,
5(2-3), 241-251. Riel, C.B.M. van (2002). Top of Mind Awareness of Corporate Brands among the Dutch public. Corporate Reputation Review, 4(4), 362-373. Riel, C.B.M. van, & Fombrun, C. (2002). Which company is most visible in your country?
Corporate Reputation Review, 4(4), 296-303. Smidts, A., Pruyn, A.Th.H., & Riel, C.B.M. van (2002). De invloed van interne communicatie en ondervonden externe prestige op bedrijfsidentificatie. Tijdschrift voor Strategische
Bedrijfscommunicatie, 8(1), 8-21. Heugens, P.P.M.A.R., Bosch, F.A.J. van den, & Riel, C.B.M. van (2001). Stakeholder integratie: werken aan wederzijds versterkende relaties. M en O, 55(4), 5-26. Riel, C.B.M. van (2001). Corporate Branding Management. Thexis, 18(4), 12-17. Smidts, A., Pruyn, A.Th.H., & Riel, C.B.M. van (2001). The impact of employee communication and perceived external prestige on organizational indentification. Academy of
Management Journal, 44(5), 1051-1062. Rekom, J. van, & Riel, C.B.M. van (2000). Operational measures of organzational identity: a review of existing methods. Corporate Reputation Review, 3(4), 334-350. Riel, C.B.M. van (1999). Ten years of research at the Research Corporate Communication Centre. Tijdschrift voor Communicatiewetenschap, 3/4(27), 325-341. Bosch, F.A.J. van den, & Riel, C.B.M. van (1998). Buffering and bridging as environmental strategies of firms. Business Strategy and the Environment, 7(1), 24-31.
Riel, C.B.M. van, Stroeker, N.E., & Maathuis, O.J.M. (1998). Measuring corporate image, corporate reputation. Corporate Reputation Review, 1(4), 1-13. Riel, C.B.M. van, Stroeker, N.E., & Maathuis, O.J.M. (1998). Measuring corporate images.
Corporate Reputation Review, 1(4), 313-326. Riel, C.B.M. van (1998). Research corporate communication centre 1988-1998. Tijdschrift
voor Communicatiewetenschap, 27(2). Bosch, F.A.J. van den, & Riel, C.B.M. van (1997). Strategie en communicatie bij besluitvorming
over
strategische
investeringsprojecten.
Tijdschrift voor Strategische
Bedrijfscommunicatie, 3(4), 80-90. Fombrun, C., & Riel, C.B.M. van (1997). The reputational landscape: a convergence of research and practice. Corporate Reputation Review, 1(1 and 2), 1-16. Riel, C.B.M. van, & Balmer, J.M.T. (1997). Corporate identity: its concept, its measurement and management. European Journal of Marketing, 31(5/6), 342-355. Riel, C.B.M. van, & Bosch, F.A.J. van den (1997). Increasing effectiveness of managing strategic issues affecting a firm's reputation. Corporate Reputation Review, 1(1 and 2), 135140. Riel, C.B.M. van (1997). Protecting the corporate brand by orchestrated communication. The
Journal of Brand Management, 4(6), 409-418. Riel, C.B.M. van (1997). Research in corporate communication: An overview of an emerging field. Management Communication Quarterly, 11(2), 286-307. Schenk, H., Warmenhoven, J.P., Velzen, M. van, & Riel, C.B.M. van (1997). Demasqué der diversificatie. Economisch-Statistische Berichten, 82(4122), 736-740. Bosch, F.A.J. van den, & Riel, C.B.M. van (1996). Buffering versus bridging strategieen en het management van strategische issues: de Brent Spar als illustratie. Bedrijfskunde, 68(4), 7-13.
Maathuis, O.J.M., & Riel, C.B.M. van (1996). De toegevoegde waarde van het ondernemingsmerk. Tijdschrift voor Strategische Bedrijfscommunicatie, 2(2), 70-86. Riel, C.B.M. van (1995). Corporate Communication in financiële conglomoraten. Holland
Management Review, 42, 60-68. Rekom, J. van, & Riel, C.B.M. van (1993). Corporate communication: van geయntegreerde communicatie naar integrerende communicatie. Bedrijfskunde, 65(2), 157-172. Riel, C.B.M. van (1992). Besluitvorming over concerncommunicatiebudgetten bij twintig Nederlandse beursgenoteerde ondernemingen. Massacommunicatie, 20(4), 267-286. Riel, C.B.M. van (1992). Corporate communication in European financial institutions. Public
Relations Review, 18(2), 161-175.
Editorials Fombrun, C., & Riel, C.B.M. van (1997). Letter from the editors. Corporate Reputation
Review, 1(3), 204-204. Balmer, J.M.T., & Riel, C.B.M. van (1997). Editorial. European Journal of Marketing, 31(5/6), 340-342.
