heri.staff.umy.ac.id
Blog 3.0: Publish and Promote a Blog TIK Agribisnis UMY 2016
Heri Akhmadi, S.P., M.A.
Today’s Lecture • -
Blog; Review Blog SEO Care and feeding a blog Personal blog
• Tutorial Blog UMY: Add URL, SEO. heri.staff.umy.ac.id
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REVIEW:Blog Body
Header
Nama dan Tagline
Menu (default, page, kategori)
Post/ Posting
Widget heri.staff.umy.ac.id
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Defining Success Blog (Context) Search-Friendly (SEO) • High ranking • Terms and conditions set by search engines (Google, Yahoo, MSN Search)
User-Friendly • Site must satisfy the needs of visitors
Usefullness • Profitable for site owner 4
Search Engine Optimization (SEO)
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Definition of SEO "Natural," or "organic," search engine optimization (SEO) is designing, writing, and HTML-coding a Web site to maximize the chance its pages will appear at the top of search engine results for selected keywords and phrases Organic Listings: Listings that search engines do not sell (unlike paid listings) 6
Organic vs Paid
Why SEO is it important?
1. Internet advertising 1H 2 2006 : $7.9 Billion
2. Search ranking more site visitors 3. Internet users tend not to click through
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Mengapa SEO perlu diterapkan dengan baik?
1.
• Kecenderungan pembeli menggunakan mesin pencari dalam mencari referensi toko online
2.
• Hasil pencarian dengan indeks teratas sangat menentukan untuk sebanyak berapa situs website online tersebut diakses oleh pengunjung
Search Engine Optimization (SEO)
There are 2 types: 1. Manual 2. Technical
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Manual: • Sampaikan alamat weblog tersebut pada teman, relasi dan kolega – share di socmed • Daftarkan link dari weblog kita ke search engine (SE) Google; heri.staff.umy.ac.id
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Search engine optimisation/cont’d Major SEs to submit to: • Altavista http://addurl.altavista.com/sites/addurl/newurl (Search engines that also use this database - Looksmart) • The Open Directory Project (DMOZ) http://dmoz.org/add.html (Search engines that also use this database - Ask Jeeves, Lycos, Netscape ) • Fast http://www.alltheweb.com/add_url.php (Search engines that also use this database - Lycos) • Google http://www.google.com/addurl.html (Search engines that also use this database - Yahoo) • Inktomi http://submitit.bcentral.com/msnsubmit.htm (Search engines that also use this database - AOL, Excite, MSN, Overture) • MSN http://submitit.bcentral.com/msnsubmit.htm • Yahoo http://docs.yahoo.com/info/suggest
Link Weblog ke SE Google • Google's URL submit is very quick and easy. Just go to Google's web page for URL submitting, type in your URL, type in the message that ensures Google you are an individual not a software robot and click "add URL.“ • http://www.google.com/addurl/?continue=/addurl • You can also submit your site map to Google via their Webmaster Tools. • Note: must have a google account. (email google) 13
Catatan : • Kemunculan alamat blog di search engine (SE) Google, sangat bergantung dari seberapa banyak blog dikunjungi orang. • Oleh karena itu, kabarkan alamat weblog saudara pada relasi dan kolega supaya banyak dikunjugi. 14
TECHNICAL:
SEO Optimization Categories • Keywords • Keyword selection and keyword-rich text
• Crawler • A crawler-friendly site navigation scheme
• Links • Link popularity 15
Keyword Recommendations1 • Page title: visible HTML text ,“Above the fold” • Page Size: "100 KB" limit is still is still widely held. The optimum page size is 500-3000 words (or 2000 to 20,000 characters) • Be specific • Example: “Apple iPod” verses “iPod” • exact phrase should appear generously throughout your site copy on every page
Domain Names • Use keywords as part of domain name 16
SEO strategies/techniques 1. Domain name strategies - domain names are traffic magnets > 63 million domain names registered > 4.7 million domain names registered 1st quar 2004 - choose a domain name that will increase your search engine ranking. How? - simple, short, no hyphens, no numbers - use keywords, common words, advertising terms, product names - choose a keyword that is important for your business
Search engine optimisation/cont’d 2. Keywords - important in optimising rankings - keywords are words that appear the most in a page - the spider chooses the appropriate keywords for each page, then sends them back to its SE - your web site will then be indexed based on your keywords - can be key phrases or a single keyword - do not use common words eg ‘the’ ‘and’ ‘of’: spiders ignore them - write keyword-rich text - balance keyword-rich and readability - always have text in your page: at least 100 words
Selain menerapkan SEO, adakah strategi lain untuk blog??
SEO
???
SEO… and..
Google AdWords
Definisi Google AdWords Google AdWords
adalah teknik pemasaran dan periklanan berbasiskan mesin pencari (Search Engine Marketing) yang dibuat oleh Google untuk membantu para pengguna internet, khususnya pebisnis online dalam memasangkan iklan dengan mudah dan cepat secara online.
2 pilihan yang dapat digunakan oleh pengguna layanan Google AdWords di dalam melakukan pembayaran atas pemasangan iklan online adalah: Pay Per Click (PPC) Pay Per Million (PPM)
Google AdWords
Pay Per Click
Pay Per million
• Pemasang iklan akan membayar biaya pemasangan iklan online apabila semakin banyak pengguna yang mengklik iklan online • Pemasang iklan akan membayar biaya pemasangan iklan online di awal untuk per seribu kali tayang iklan di internet
Keakuratan pengukuran nilai yang lebih baik
Pemasaran lebih luas
Kelebihan Google AdWords Layanan pemasangan iklan handal
Kendali yang lebih kuat dalam pemasaran
Conclusion and Summary Website Success 1. Search-friendly 2. User-friendly 3. Persuasive
Search-friendly Optimization components 1. Keywords 2. Crawler 3. Links 23
BLOG COMPETITION
2 Categories: 1.The best blog in a class 2.The best blog in agribusiness class 2016 heri.staff.umy.ac.id
Penilaian: 1.Kesesuaian nama dan isi blog 2.Minimal 3 comments dari pembaca 3.Appearance (header, widget, background) 24
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References 1. 2. 3. 4.
How to Submit Your Site to Search Engines. Siang Tay 2004, SEO and SEM (notes from 7th International Internet Marketing Conference, 5 – 7 April 2004) Marketing and Development Unit, University of South Australia Desi Intan Permatasari. 2016. Search Engine Optimization. Poltronka Surabaya. Larry Stewart, Search Engine Optimisation
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