Adopting Emerging Technology to Drive e-Banking and Customer Experience to New Levels Jakarta, October 19, 2016
Untuk Anda, Bisa
Do we understand our customers
Understand your customer needs, their journey in banking – whether generational, transactional, gender, income level, consumer, wholesale, etc. The bank has a large quantity of data on customer transactions, behavioral patterns over time, demographic patterns, etc. We have the data, do we know how to use it?
Steve Jobs subscribed to “don’t ask what your customers want; tell them what they want”.
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PT Bank Danamon Indonesia, Tbk. Terdaftar dan diawasi oleh Otoritas Jasa Keuangan
Physical to Digital
Changing customer preferences, behaviors, and methods of banking means banks also needs to change. Digital allow banks to offer new services, grow in underserved markets, achieve Omni-channel presence, and automate processes to lower costs. - Customers no longer do all their business in a branch. Customers use multiple channels to open, use and manage their accounts, resolve issues and receive notifications. - Banks need to determine the optimal channel mix for each customer – but the customer makes the ultimate choice.
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PT Bank Danamon Indonesia, Tbk. Terdaftar dan diawasi oleh Otoritas Jasa Keuangan
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PT Bank Danamon Indonesia, Tbk. Terdaftar dan diawasi oleh Otoritas Jasa Keuangan
Meeting your customer needs and delivering propositions via a mix of channel offerings
e-Money (cards based) Mobile
POS/Cash Reg
Internet Banking
NFC
mPOS
e-Wallet Cash
Soc media
Customer Parameters
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Security
Corp Internet Banking
Corp Mobile
Business APIs
Connections
Controls
PT Bank Danamon Indonesia, Tbk. Terdaftar dan diawasi oleh Otoritas Jasa Keuangan
Delivery methodology needs to change
STRONG ANALYTICS
UX DESIGN AGILE DELIVERY CUSTOMER JOURNEY
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PT Bank Danamon Indonesia, Tbk. Terdaftar dan diawasi oleh Otoritas Jasa Keuangan
Successful Implementation requires the right deployment of Technology, Organization & Processes RIGHT TECHNOLOGY STACK
Seamless Omni-channel Experience
Strong Payment Capability
Digital Onboarding
Straight Through Processing
Analytics – real time, personalized
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PT Bank Danamon Indonesia, Tbk. Terdaftar dan diawasi oleh Otoritas Jasa Keuangan
Customers Expectations are changing Old Banking
Banking in the old world Customer Interaction Points Branch Opening Hours limited online & Self Service
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New Banking
Banking in the new world
24 x 7, anytime, anywhere
Customer Data Requested multiple times
Requested once
Account Opening Hardcopy form and documents submitted manually
Digital, upload, scan, photos of documents
Customer Service & Sales Telephone, Branch, Physical sales visit
Video, chat, self service, customer built FAQ & blogs & vlogs PT Bank Danamon Indonesia, Tbk. Terdaftar dan diawasi oleh Otoritas Jasa Keuangan
Ecosystem partners provides opportunities to acquire customers, provide enabling capabilities and enhance overall value proposition . Ecosystem Partners
Acquire Acquire Adopt a customer acquisition strategy • Companies with large customer / employee base • Companies with established distribution network
Enhance Enhance & enrich the overall value proposition
Enable Enable Provide enabling capabilities
• Online retail marketplaces
• Payment & transaction networks
• Logistics companies
• Social networks • Data analytics
Banking Services Offer attractive banking products and favorable rates Broaden alliances and financing needs
Analytics Provide advanced analytics Capabilities Access to the rest of the ecosystem e.g. resources, partnerships, alliances Support development of digital presence
Provide access to customer base & distribution network
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PT Bank Danamon Indonesia, Tbk. Terdaftar dan diawasi oleh Otoritas Jasa Keuangan
Thank You
PT Bank Danamon Indonesia, Tbk. Terdaftar dan diawasi oleh Otoritas Jasa Keuangan