DAFTAR ISI HALAMAN JUDUL.......................................................................................
i
HALAMAN PERSETUJUAN ........................................................................
ii
HALAMAN PENGESAHAN .........................................................................
iii
SURAT PERNYATAAN................................................................................
iv
HALAMAN PERSEMBAHAN......................................................................
v
KATA PENGANTAR ....................................................................................
viii
DAFTAR ISI ...................................................................................................
ix
DAFTAR TABEL ...........................................................................................
xi
DAFTAR GAMBAR ......................................................................................
xiv
ABSTRAK ......................................................................................................
xv
BAB I.
BAB II.
PENDAHULUAN 1.1. LATAR BELAKANG ..........................................................
1
1.2. RUMUSAN MASALAH .....................................................
7
1.3. TUJUAN PENELITIAN ......................................................
7
1.4. MANFAAT PENELITIAN ..................................................
7
1.5. KERANGKA PEMIKIRAN.................................................
7
1.5.1. CITRA ..................................................................
9
1.5.2. MEREK PRIBADI ...............................................
11
1.5.3. CITRA MEREK ...................................................
16
1.6. KERANGKA KONSEP .......................................................
20
1.7. DEFINISI OPERASIONAL .................................................
22
1.8. HIPOTESIS ..........................................................................
32
1.9. METODOLOGI PENELITIAN ...........................................
32
KARAOKE DAN FIGUR PUBLIK 2.1. JASA KARAOKE ................................................................
41
2.2. CITRA KARAOKE ..............................................................
43
2.3. FIGUR PUBLIK ...................................................................
52
ix
2.4. FIGUR PUBLIK SEBAGAI IKON PUBLIK ...................... BAB III.
BAB IV.
54
OBYEK PENELITIAN 3.1. INUL DARATISTA SEBAGAI FIGUR PUBLIK ..............
57
3.1.1. BIOGRAFI INUL DARATISTA.........................
57
3.1.2. PRESTASI INUL DARATISTA .........................
62
3.2. INUL VIZTA ........................................................................
64
3.2.1. SEJARAH SINGKAT INUL VIZTA ..................
64
3.2.2. VISI DAN MISI INUL VIZTA ...........................
65
3.2.3. FASILITAS INUL VIZTA ..................................
65
3.2.4. PELANGGAN INUL VIZTA ..............................
66
3.2.5. PENGHARGAAN KEPADA INUL VIZTA.......
67
3.2.6. CABANG INUL VIZTA .....................................
68
PENGARUH CITRA INUL DARATISTA TERHADAP CITRA CITRA MEREK INUL VIZTA
BAB V.
4.1. PENGOLAHAN DATA .......................................................
73
4.2. PELAKSANAAN PENELITIAN ........................................
84
4.3. HASIL PENELITIAN ..........................................................
85
4.4. PEMBAHASAN ...................................................................
121
KESIMPULAN DAN SARAN 5.1. KESIMPULAN ....................................................................
127
5.2 SARAN ..................................................................................
130
DAFTAR PUSTAKA .....................................................................................
132
LAMPIRAN ....................................................................................................
137
x
DAFTAR TABEL TABEL 1
Variabel Penelitian ...............................................................
21
TABEL 2
Outlet Inul Vizta ...................................................................
67
TABEL 3
Hasil Seleksi Item Skala Citra Inul Setelah Uji Coba 1 .......
73
TABEL 4
Blueprint Item Skala Citra Inul Daratista sebagai Figur Publik Setelah Uji Coba I.....................................................
74
TABEL 5
Hasil Seleksi Item Skala Setelah Uji Coba II.......................
75
TABEL 6
Blueprint Item Skala Citra Inul Daratista sebagai Figur Publik Setelah Uji Coba II ...................................................
76
TABEL 7
Hasil Seleksi Akhir Item Skala Citra Inul Daratista ............
77
TABEL 8
Blueprint Item Skala Citra Inul Daratista sebagai Figur Publik ...................................................................................
77
TABEL 9
Hasil Uji Reabilitas Citra Inul Daratista ..............................
78
TABEL 10
Hasil Seleksi Item Skala Citra Merek Inul Vizta Uji Coba I
79
TABEL 11
Blueprint Item Skala Citra Inul Daratista sebagai Figur Publik Setelah Uji Coba I.....................................................
80
TABEL 12
Hasil Seleksi Item Skala Citra Merek Setelah Uji Coba II ..
81
TABEL 13
Blueprint Item Skala Citra Merek Inul Inul Vizta Setelah Uji Coba II............................................................................
82
TABEL 14
Hasil Seleksi Akhir Item Skala Citra Merek Inul Vizta .......
83
TABEL 15
Hasil Uji Reabilitas Citra Merek Inul Vizta .........................
84
TABEL 16
Skor Citra Inul Daratista dan Citra Merek Inul Vizta ..........
90
TABEL 17
Hasil Uji Normalitas ............................................................
92
TABEL 18
Hasil Uji Linieritas ...............................................................
93
TABEL 19
Tabel Descripive Uji Regresi Linier ....................................
93
TABEL 20
Tabel Descripive Statistic Uji Regresi Linier ......................
94
TABEL 21
Tabel Model Summary Uji Regresi Linier...........................
94
TABEL 22
Tabel Anova Uji Regresi Linier ...........................................
95
xi
TABEL 23
Tabel Coefficients Uji Regresi Linier ..................................
96
TABEL 24
Tabel Pernyataan Citra Inul Daratista No. 1 ........................
99
TABEL 25
Tabel Pernyataan Citra Inul Daratista No. 2 ........................
100
TABEL 26
Tabel Pernyataan Citra Inul Daratista No. 3 ........................
100
TABEL 27
Tabel Pernyataan Citra Inul Daratista No. 4 ........................
101
TABEL 28
Tabel Pernyataan Citra Inul Daratista No. 5 ........................
101
TABEL 29
Tabel Pernyataan Citra Inul Daratista No. 6 ........................
102
TABEL 30
Tabel Pernyataan Citra Inul Daratista No. 7 ........................
102
TABEL 31
Tabel Pernyataan Citra Inul Daratista No. 8 ........................
103
TABEL 32
Tabel Pernyataan Citra Inul Daratista No. 9 ........................
103
TABEL 33
Tabel Pernyataan Citra Inul Daratista No. 10 ......................
104
TABEL 34
Tabel Pernyataan Citra Inul Daratista No. 11 ......................
104
TABEL 35
Tabel Pernyataan Citra Merek Inul Vizta No. 1 ..................
105
TABEL 36
Tabel Pernyataan Citra Merek Inul Vizta No. 2 ..................
106
TABEL 37
Tabel Pernyataan Citra Merek Inul Vizta No. 3 ..................
107
TABEL 38
Tabel Pernyataan Citra Merek Inul Vizta No. 4 ..................
107
TABEL 39
Tabel Pernyataan Citra Merek Inul Vizta No. 5 ..................
108
TABEL 40
Tabel Pernyataan Citra Merek Inul Vizta No. 6 ..................
108
TABEL 41
Tabel Pernyataan Citra Merek Inul Vizta No. 7 ..................
109
TABEL 42
Tabel Pernyataan Citra Merek Inul Vizta No. 8 ..................
109
TABEL 43
Tabel Pernyataan Citra Merek Inul Vizta No. 9 ..................
110
TABEL 44
Tabel Pernyataan Citra Merek Inul Vizta No. 10 ................
110
TABEL 45
Tabel Pernyataan Citra Merek Inul Vizta No. 11 ................
111
TABEL 46
Tabel Pernyataan Citra Merek Inul Vizta No. 12 ................
111
TABEL 47
Tabel Pernyataan Citra Merek Inul Vizta No. 13 ................
112
TABEL 48
Tabel Pernyataan Citra Merek Inul Vizta No. 14 ................
113
TABEL 49
Tabel Pernyataan Citra Merek Inul Vizta No. 15 ................
113
TABEL 50
Tabel Pernyataan Citra Merek Inul Vizta No. 16 ................
114
xii
TABEL 51
Tabel Pernyataan Citra Merek Inul Vizta No. 17 ................
114
TABEL 52
Tabel Pernyataan Citra Merek Inul Vizta No. 18 ................
115
TABEL 53
Tabel Pernyataan Citra Merek Inul Vizta No. 19 ................
115
TABEL 54
Tabel Pernyataan Citra Merek Inul Vizta No. 20 ................
116
TABEL 55
Tabel Pernyataan Citra Merek Inul Vizta No. 21 ................
116
TABEL 56
Tabel Pernyataan Citra Merek Inul Vizta No. 22 ................
117
TABEL 57
Tabel Pernyataan Citra Merek Inul Vizta No. 23 ................
117
TABEL 58
Tabel Pernyataan Citra Merek Inul Vizta No. 24 ................
118
TABEL 59
Tabel Pernyataan Citra Merek Inul Vizta No. 25 ................
119
TABEL 60
Tabel Pernyataan Citra Merek Inul Vizta No. 26 ................
119
TABEL 61
Tabel Pernyataan Citra Merek Inul Vizta No. 27 ................
120
TABEL 62
Tabel Pernyataan Citra Merek Inul Vizta No. 28 ................
120
TABEL 63
Tabel Pernyataan Citra Merek Inul Vizta No. 29 ................
121
xiii
DAFTAR GAMBAR GAMBAR 1
Data Jenis Kelamin Responden .......................................
85
GAMBAR 2
Data Usia Responden.......................................................
86
GAMBAR 3
Data Latar Belakang Pendidikan Responden ..................
86
GAMBAR 4
Data Frekuensi Penggunaan Jasa Inul Vizta Responden .
87
GAMBAR 5
Data Jenis Penggunaan Media Massa Responden ...........
88
GAMBAR 6
Data Frekuensi Penggunaan Media Massa Responden ...
88
GAMBAR 7
Data Frekuensi Penggunaan Media Massa Setiap
GAMBAR 8
Minggunya .......................................................................
89
Hasil Uji Regresi Citra Merek Inul Vizta ........................
97
xiv
