SILABUS MATA KULIAH KODE SKS PS SMT DOSEN I.
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BUDAYA KONSUMEN 3 BATIK V Dr. Guntur, M.Hum
DESKRIPSI MATA KULIAH Mata kuliah ini membahas tentang budaya konsumen, sejarah budaya konsumen, komoditas, konsumsi, masyarakat konsumen, perilaku konsumen, dan teori budaya konsumen. II. KOMPETENSI YANG DIKEMBANGKAN 1. Mahasiswa mampu menjelaskan budaya konsumen. 2. Mahasiswa mampu menjelaskan kedudukan seni dalam budaya konsumen 3. Mahasiswa mampu menerapkan prinsip-prinsip budaya konsumen dalam menghasilkan produk seni. III. INDIKATOR PENCAPAIAN KOMPETENSI A. Aspek Kognitif Mahasiswa mampu menjelaskan budaya konsumen dan perilaku konsumen. B. Aspek Psikomotor 1. Mahasiswa mampu menerapkan prinsip-prinsip budaya konsumen dalam berkarya seni C. Aspek Affektif 1. Mahasiswa mampu menganalisis produk seni dari perspektif budaya konsumen IV. SUMBER BACAAN 1. Baudrillard, Jean. The Consumer Society: Myths and Structures, London, Thousand Oaks, New Delhi: Sage Publications, 1998. 2. Campbell, Colin. “The Craft Consumer: Culture, craft and consumption in a postmodern society”. Journal of Consumer Culture. Vol 5(1), 2005: 23–42. 3. Firat, Aytekin, et al. “Consumption, Consumer Culture and Consumer Society”. Journal of Community Positive Pratices, XIII (1), 2013, pp: 182-203. 4. Goodman, Douglas J. and Cohen, Mirelle. Consumer Culture: A Reference Handbook. Santa Barbara et al.: ABC-CLIO, Inc., 2004.
5. Humphreys, Ashlee and Grayson, Kent. “The Intersecting Roles of Consumer and Producer: A Critical Perspective on Co-production, Co-creation and Prosumption”. Journal Compilation, 2008: 1-18. 6. Joy, Annamma & Eric P. H. Li. “Studying Consumption Behaviour through Multiple Lenses: An Overview of Consumer Culture Theory”. Journal of Business Anthropology, Spring, 1 (1), 2012: 141-173. 7. Kotler, Philip and Pfoertsch, Waldemar. Ingredient Branding: Making the Invisible Visible. Berlin: Springer , 2010. 8. Sassatelli, Roberta. Consumer Culture: History, Theory and Politics. Los Angeles: Sage Publications, 2007. 9. Sherry, John F. & Fischer, Eileen. Explorations in Consumer Culture Theory Routledge Interpretive Marketing Research Series, London and New York: Taylor & Francis Routledge,2008. 10. Singh, P.R., “Consumer Culture and Postmodernism”. Postmodern Openings, Year 2, No. 5, Vol. 5, March, Year 2011, pp:55-88 11. Trentmann, Frank. “Crossing Divides : Consumption and globalization in history”. Journal of Consumer Culture 2009 9: 187220 V. PENILAIAN Butir-butir penilaian terdiri dari : A. Tugas Mandiri (20%) B. Partisipasi Kehadiran Kuliah (10%) C. Studi Kasus (40%) D. Presentasi Studi Kasus (30%) VI. MATERI PERKULIAHAN MG
KOMPETENSI DASAR
1
MATERI
STRATEGI
REFERENSI
Perkenalan Penjelasan umum perkuliahan
2
Budaya Konsumen
Konsumsi, budaya konsumen, dan masyarakat konsumen
Ceramah Diskusi, Tanya jawab, Tugas
Firat, 2013: 182203.
3
Produsen dan Konsumen
Konsumen versus produsen Produksi untuk kegunaan Produksi untuk pertukaran
Ceramah Diskusi, Tanya jawab, Tugas
Humphreys and Grayson, 2008: 118.
4
Konsumsi
Konsumsi sebagai kebudayaan Konsumsi tradisional
Ceramah Diskusi, Tanya jawab, Tugas
Goodman and Cohen, 2004: 121.
5
Sejarah Budaya Konsumen
Kapitalisme dan Revolusi Konsumen Produksi Budaya Nilai Ekonomi
Ceramah Diskusi, Tanya jawab, Tugas
Sassatelli, 2007: 9-50 Trentmann, 2009: 187-220 Goodman and Cohen, 2004: 121.
6
Politik Konsumsi
Representasi dan Konsumerisme Komoditas dan Konsumen Konteks Konsumsi
Ceramah Diskusi, Tanya jawab, Tugas
Sassatelli, 2007: 113-190.
7
Logika Konsumsi
Logika sosial konsumsi
Ceramah
Baudrillard, 1998: 49-69.
Diskusi, Tanya jawab, Tugas 8
UTS/PRESENTASI TUGAS
STUDI LAPANGAN
DISKUSI KELOMPOK
9
Perilaku Konsumen
Konsumen lokal Konsumen global Pengaruh budaya terhadap konsumen
Ceramah Diskusi, Tanya jawab, Tugas
10
Brand dan Konsumsi
Brand, loyalitas lpnsimen, dan Kemasan
Ceramah Diskusi, Tanya jawab, Tugas
11
Konsumsi Fashion
Sejarah Fashion Industri fashion Konsumsi fashion
Ceramah Diskusi, Tanya jawab, Tugas
12
Konsumsi Kerajinan
Koleksi sebagai konsumsi kerajinan
Ceramah Diskusi, Tanya jawab, Tugas
SEMINAR
PRESENTASI STUDI KASUS
DISKUSI KELOMPOK
Kotle and Pfoertsch, 2010: 1-45
Campbell, 2005: 23–42.
13 16
VII. KEPUSTAKAAN 1. Baudrillard, Jean. The Consumer Society: Myths and Structures, London, Thousand Oaks, New Delhi: Sage Publications, 1998. 2. Campbell, Colin. “The Craft Consumer: Culture, craft and consumption in a postmodern society”. Journal of Consumer Culture. Vol 5(1), 2005: 23–42. 3. Firat, Aytekin, et al. “Consumption, Consumer Culture and Consumer Society”. Journal of Community Positive Pratices, XIII (1), 2013, pp: 182-203. 4. Goodman, Douglas J. and Cohen, Mirelle. Consumer Culture: A Reference Handbook. Santa Barbara et al.: ABC-CLIO, Inc., 2004.
5. Humphreys, Ashlee and Grayson, Kent. “The Intersecting Roles of Consumer and Producer: A Critical Perspective on Co-production, Co-creation and Prosumption”. Journal Compilation, 2008: 1-18. 6. Joy, Annamma & Eric P. H. Li. “Studying Consumption Behaviour through Multiple Lenses: An Overview of Consumer Culture Theory”. Journal of Business Anthropology, Spring, 1 (1), 2012: 141-173. 7. Kotler, Philip and Pfoertsch, Waldemar. Ingredient Branding: Making the Invisible Visible. Berlin: Springer , 2010. 8. Sassatelli, Roberta. Consumer Culture: History, Theory and Politics. Los Angeles: Sage Publications, 2007. 9. Sherry, John F. & Fischer, Eileen. Explorations in Consumer Culture Theory Routledge Interpretive Marketing Research 10. Trentmann, Frank. “Crossing Divides : Consumption and globalization in history”. Journal of Consumer Culture 2009 9: 187220 11. Series, London and New York: Taylor & Francis Routledge,2008. 12. Singh, P.R., “Consumer Culture and Postmodernism”. Postmodern Openings, Year 2, No. 5, Vol. 5, March, Year 2011, pp:55-88 13. Trentmann, Frank. “Crossing Divides : Consumption and globalization in history”. Journal of Consumer Culture 2009 9: 187220
Emergence and History of Consumer Culture and how it differs from other cultures. Economic System of Consumer Culture. Acts of Consumption Commodification of Everything. What is and is not for sale. Consuming Culture. Popular Culture as a Commodity. Culture of Advertising and Shopping. Fashion and Advertising. Politics in Consumer Culture. Controlling Consumers. Identity and Rebellion. Materialism, Morality and Religion in Consumer Culture. Community and Clustering. Inequality in Consumer Culture. Spread of Consumer Culture: Children and Globalization Alternatives to Consumer Culture.
