Gambar 4.3 Ornamen kupu-kupu Gambar 4.4 Ornamen meru Gambar 4.5 Ornamen bunga Gambar 4.6 Ornamen garuda Gambar 4

DAFTAR GAMBAR

Gambar 1.1 Kerangka Perancangan .........................................................................8 Gambar 2.1 Logo Restaurante Brasil ....................................................................11 Gambar 2.2 Logo Nitro .......................................................................................... 11 Gambar 2.3 Logo Freehold Radiology ..................................................................12 Gambar 2.4 Logo Quaker ......................................................................................12 Gambar 2.5 Bentuk huruf Serif Old Style .............................................................. 19 Gambar 2.6 Bentuk huruf Serif Transitional ......................................................... 19 Gambar 2.7 Bentuk huruf Serif Modern ................................................................ 19 Gambar 2.8 Bentuk huruf Serif Egyptian ............................................................... 20 Gambar 2.9 Bentuk huruf Grostesque Sans Serif ..................................................20 Gambar 2.10 Bentuk huruf Neo Grostesque Sans Serif .........................................21 Gambar 2.11 Bentuk huruf Humanist Sans Serif ...................................................21 Gambar 2.12 Bentuk huruf Geometric Sans Serif ..................................................21 Gambar 2.13 Logo The University of Manchester .................................................28 Gambar 2.14 Contoh poster iklan dengan prinsip proximity .................................29 Gambar 2.15 Logo WWF .......................................................................................29 Gambar 2.16 Contoh poster iklan dengan prinsip continuity.................................30 Gambar 2.17 Logo Carefour ..................................................................................30 Gambar 3.1 Kondisi lingkungan sekitar Desa Jarum .............................................46 Gambar 3.2 Rute jalan menuju Desa Jarum dari Google Maps ............................. 47 Gambar 3.3 Gapura masuk Desa Jarum .................................................................48 Gambar 3.4 Peta zonasi kawasan Desa Wisata Batik Jarum .................................49 Gambar 3.5 Festival Batik Desa Jarum tahun 2015 ...............................................50 Gambar 3.6 Tampilan halaman Facebook Desa Wisata Batik Jarum ....................50 Gambar 3.7 Proses produksi batik kain dan batik kayu .........................................51 Gambar 3.8 Showroom Batik Purwanti..................................................................51 Gambar 3.9 Showroom Batik Bima Sena ............................................................... 52 Gambar 3.10 Kegiatan wisata batik tulis kain .......................................................52 Gambar 3.11 Perangkat gamelan ...........................................................................53 Gambar 3.12 Kegiatan wisata menanam tanaman holtikultura ............................. 53 xii

Gambar 3.13 Salah satu homestay di rumah Ibu Hj. Suratmi ................................ 54 Gambar 3.14 Kegiatan membatik warga Desa Jarum ............................................56 Gambar 3.15 Beberapa jenis hasil kerajinan batik kain .........................................57 Gambar 3.16 IPAL milik Bapak Sarwidi (Batik Natural)......................................58 Gambar 3.17 Hasil produk batik kayu koleksi beberapa pengrajin .......................59 Gambar 3.18 Motif Sekar Jagad koleksi Batik Natural .........................................59 Gambar 3.19 Motif Sidomukti koleksi Batik Purwanti .........................................60 Gambar 3.20 Motif Kawung koleksi Batik Natural ...............................................60 Gambar 3.21 Motif Wahyu Tumurun koleksi Batik Natural .................................61 Gambar 3.22 Motif Sidomulyo koleksi Batik Natural ...........................................61 Gambar 3.23 Motif Sidowirasat koleksi Batik Putri Kawung ............................... 62 Gambar 3.24 Motif Parang koleksi Batik Purwanti ...............................................62 Gambar 3.25 Motif Lung-lungan koleksi Batik Natural ........................................63 Gambar 3.26 Motif Babon Angrem koleksi Batik Natural ....................................63 Gambar 3.27 Motif Kemangga koleksi Batik Purwanti .........................................64 Gambar 3.28 Motif Soca koleksi Batik Purwanti ..................................................64 Gambar 3.29 Motif Wayang koleksi Batik Natural ...............................................64 Gambar 3.30 Motif Anggur koleksi Batik Nardho ...............................................65 Gambar 3.31 Motif Salur koleksi Batik Nardho ...................................................65 Gambar 3.32 Motif Rajawali koleksi Batik Nardho .............................................65 Gambar 3.33 Papan penunjuk arah lokasi Desa Wisata Jarum .............................. 66 Gambar 3.34 Kondisi baliho Sentra Industri Batik Jarum .....................................67 Gambar 3.35 Kondisi lingkungan sekitar Desa Jarum ...........................................68 Gambar 3.36 Beberapa papan nama usaha batik yang terpasang di pinggir jalan desa ..................................................................................................68 Gambar 3.37 Penulis sedang melakukan wawancara dengan Bapak Suyanto.......70 Gambar 3.38 Penulis sedang melakukan wawancara dengan Bapak Sarwidi .......71 Gambar 3.39 Grafik jenis kelamin responden........................................................ 75 Gambar 3.40 Grafik usia responden.......................................................................75 Gambar 3.41 Grafik pekerjaan responden ............................................................. 76 Gambar 3.42 Grafik pengeluaran responden dalam sebulan .................................76 Gambar 3.43 Grafik asal responden .......................................................................77

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Gambar 3.44 Grafik jenis wisata yang biasa dikunjungi responden ......................77 Gambar 3.45 Grafik hal yang mempengaruhi reponden dalam memilih tempat wisata ............................................................................................... 78 Gambar 3.46 Grafik tahu tidaknya responden terhadap keberadaan Desa Wisata Batik Jarum ......................................................................................79 Gambar 3.47 Grafik sumber informasi mengenai Desa Wisata Batik Jarum ........79 Gambar 3.48 Grafik pernah tidaknya responden berkunjung ............................... 80 Gambar 3.49 Grafik penyebaran informasi mengenai Desa Wisata Batik Jarum .80 Gambar 3.50 Grafik ketertarikan responden untuk mengetahui Desa Wisata Batik Jarum ......................................................................................81 Gambar 3.51 Grafik sumber informasi mengenai Desa Wisata Batik Jarum .......81 Gambar 3.52 Logo Desa Wisata Pulesari ............................................................. 83 Gambar 3.53 Website Desa Wisata Pulesari ......................................................... 86 Gambar 3.54 Brosur Desa Wisata Pulesari ........................................................... 86 Gambar 3.55 Poster Desa Wisata Pulesari ............................................................ 87 Gambar 3.56 Facebook Fanpage Desa Wisata Pulesari .......................................87 Gambar 3.57 Twitter Desa Wisata Pulesari .......................................................... 88 Gambar 3.58 Channel Youtube Desa Wisata Pulesari ..........................................88 Gambar 3.59 Logo Desa Wisata Dieng Kulon.......................................................89 Gambar 3.60 Website Desa Wisata Dieng Kulon ..................................................91 Gambar 3.61 Twitter Desa Wisata Dieng Kulon ...................................................91 Gambar 3.62 Facebook Desa Wisata Dieng Kulon ...............................................92 Gambar 3.63 Booklet Desa Wisata Dieng Kulon ...................................................92 Gambar 3.64 Brosur Desa Wisata Dieng Kulon ....................................................93 Gambar 3.65 Poster Dieng Culture Festival .......................................................... 93 Gambar 3.66 Logo Desa Wisata Jasri ....................................................................94 Gambar 3.67 Website Desa Wisata Jasri ................................................................ 95 Gambar 3.68 Facebook Desa Wisata Jasri ............................................................. 95 Gambar 3.69 Twitter Desa Wisata Jasri .................................................................96 Gambar 3.70 Brosur Desa Wisata Jasri..................................................................96 Gambar 4.1 Batik Motif Sidomukti .....................................................................118 Gambar 4.2 Ornamen bangunan ..........................................................................118

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Gambar 4.3 Ornamen kupu-kupu .........................................................................119 Gambar 4.4 Ornamen meru ..................................................................................119 Gambar 4.5 Ornamen bunga ................................................................................119 Gambar 4.6 Ornamen garuda ...............................................................................120 Gambar 4.7 Isen-isen sawut .................................................................................120 Gambar 4.8 Isen-isen cecek..................................................................................120 Gambar 4.9 Isen-isen ukel ....................................................................................120 Gambar 4.10 Isen-isen cecek pitu ........................................................................121 Gambar 4.11 Konsep Keblat Papat Lima Pancer................................................122 Gambar 4.12 Referensi warna pada batik ............................................................ 123 Gambar 4.13 Proses stilasi untuk symbol mark ...................................................136 Gambar 4.14 Pilihan typeface pada tulisan Desa Wisata .....................................136 Gambar 4.15 Pilihan typeface pada tulisan Jarum ...............................................137 Gambar 4.16 Palet warna logo .............................................................................137 Gambar 4.17 Digitalisasi symbol mark ................................................................ 138 Gambar 4.18 Alternatif desain logo .....................................................................138 Gambar 4.19 Hasil akhir desain logo Desa Wisata Batik Jarum ......................... 139 Gambar 4.20 Logo Desa Wisata Batik Jarum dalam warna hitam dan putih ......139 Gambar 4.21 Sistem grid dan ruang kosong logo Desa Wisata Batik Jarum ......140 Gambar 4.22 Pola motif Sidomukti kecil............................................................. 140 Gambar 4.23 GSM logo ....................................................................................... 141 Gambar 4.24 Desain kop surat .............................................................................142 Gambar 4.25 Desain amplop DL .........................................................................142 Gambar 4.26 Desain folder ..................................................................................143 Gambar 4.27 Desain stiker ...................................................................................143 Gambar 4.28 Desain buku tamu ...........................................................................144 Gambar 4.29 Desain tampilan website .................................................................145 Gambar 4.30 Desain tampilan menu Beranda...................................................... 145 Gambar 4.31 Desain tampilan menu Tentang Kami ............................................146 Gambar 4.32 Desain tampilan menu Wisata ........................................................ 147 Gambar 4.33 Desain tampilan menu Berita ......................................................... 147

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Gambar 4.34 Desain tampilan menu Galeri ......................................................... 147 Gambar 4.35 Desain tampilan menu Kontak ....................................................... 148 Gambar 4.36 Desain tampilan Facebook ............................................................. 148 Gambar 4.37 Desain tampilan Instagram ............................................................. 149 Gambar 4.38 Desain brosur depan .......................................................................149 Gambar 4.39 Desain brosur belakang ..................................................................150 Gambar 4.40 Desain x-banner .............................................................................150 Gambar 4.41 Desain e-poster...............................................................................151 Gambar 4.42 Desain baliho ..................................................................................152

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