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Kriteria
Masa Industrialisasi
Masa Transisi
AKSI
Sekuensial dan lambat
Sekuensial tapi cepat
Masa Knowledge
KEPUTUSAN
Dibuat oleh Top Manajemen
Dibuat oleh Top Manajemen
Hasil Kolaborasi dari para spesialis
SPESIALISASI KNOWLEDGE
Staff ahli
Manajemen Garis
Knowledge disimpan dalam repositori elektronik
INFORMASI
Manajemen tingkat tengah sebagai pelaksana
Arus ke arah muka yang terbatas,disalin ke bawah
Akses langsung oleh semua bagian
DATA
Disimpan dalam bentuk ker− tas; dengan akses terbatas
Disimpan dalam bentuk ker− tas; akses lebih luas
Aksesibilitas darimana saja; kapan saja melalui jaringan
INFRASTRUKTUR
Jalanm, kereta, bandara
Sistem Telepon
Jaringan Digital
PENDIDIKAN/TRAINING
Tidak ada/knowledge tidak diharapkan
Lebih luas/sejak manajemen tingkat tengah tidak ada
Tinggi/hampir semua keputus− an diambil oleh pegawai
PROSES BANTUAN
Alur Perakitan
Mesin Fax
E−mail, Groupware
KNOWLEDGE
Tetap pada grup kecil−top manajer dan staf
Proses belajar sendiri oleh karyawan
Proses belajar yang berkelan− jutan didukung oleh perusaha− an
KECEPATAN
Lambat, informasi tidak real time
Lebih cepat, pekerja bekerja lebih lama
Cepat, koneksi digital realtime
Cepat
SUMBER DAYA UTAMA
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PENGGUNA
Proses layanan layanan untuk orang, perusahaan, organisasi
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Layanan dasar
Lapisan layanan kooperativ
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FOKUS PADA DOKUMEN 1. 2.
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4.
FOKUS PADA ELEMEN KNOWLEDGE
Cari dan temukan inti dari knowledge yang kita butuhkan
Reorganisir: Proses untuk menangani pembentukan dan distribusi knowledge
Temukan: elemen dari knowledge yang mampu meme− nuhi kebutuhan knowledge itu sendiri Temukan: proses knowledge yang mana yang memungkinkan pembentukan, penangan an dan proses dukungan dari knowledge sistem dan sekitarnya Kembangkan: Infrastruktur untuk sistem organisasi memori
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Revisi dan kembangkan ber− dasarkan umpan balik
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Analisis pola penggunaan Analisis pertanyaan kompetensi
Tambahkan relasi dan aksioma
Persiapan proyek
Pengembangan ontologi
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INFORMASI : Menyadarkan atau menimbulkan kepercayaan Contoh: Hal yang dipercaya dari Web site * Adanya Web Site tertentu * Web ini menyediakan info stock market * Web site ini berperan sebagai penyedia informasi * Web site ini lalu mampu menggu− gah emosi pembaca * Web site ini dikenal sebagai web yang "Cool"
Contoh: Keyakinan orang akan media Ik− lan Tradisional * Adanya merek tertentu yang dikenal se− bagai penghasil barang tertentu * Barang ini dengan merek tertentu mem− punyai keunggulan tertentu dibanding barang yang sama dari merek lain. * Hal ini merupakan informasi utama * Iklan ini kemudian mampu mempenga− ruhi emosi pembacanya
Pemberi Pesan
* WEB SITES * HOME PAGE * IKLAN * PIDATO POLITIK * DOKUMENTASI
MEMPENGARUHI : Menimbulkan Perilaku dan sikap positif Isi dari WEB Contoh: Sikap * Timbul ketertarikan akan site * Timbulnya tanggapan sikap terha− produk yang dipromosikan website * Timbulnya tanggapan positif ter− hadap produk yang disampaikan melalui pesan tersebut Contoh: Perilaku * Kembali berkunjung ke web site * Membeli produk yang dipromosikan pada web site * Membookmark site * Mengirimkan email tanggapan ke web master dari web site terse− but
Isi dari iklan tradisional Contoh: Sikap * Impresi positif terhadap iklan * Timbul sikap positif terhadap merek yang diiklankan tersebut * Timbul sikap positif terhadap pembuat merek tersebut Contoh: Perilaku * Menyebarkan kesaksian positif terhadap merek dan perusahaan yang terkait * Membeli produk dari merek tersebut * Menjadi pelanggan yang loyal * Memberikan tanggapan terhadap perusa− haan tersebut untuk memberikan tangga− pan
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