DAFTAR ISI Halaman ABSTRAK... vii KATA PENGANTAR... viii DAFTAR ISI... x DAFTAR GAMBAR... xiv DAFTAR LAMPIRAN... xvii

DAFTAR ISI Halaman ABSTRAK ................................................................................................................ vii KATA PENGANTAR ............................................................................................. viii DAFTAR ISI ................................................................................................................ x DAFTAR GAMBAR ................................................................................................ xiv DAFTAR LAMPIRAN ........................................................................................... xvii BAB I PENDAHULUAN ............................................................................................ 1 1.1 Latar Belakang Masalah .................................................................................... 1 1.2 Rumusan Masalah ............................................................................................. 7 1.3 Batasan Masalah................................................................................................ 7 1.4 Tujuan Perancangan .......................................................................................... 7 1.5 Manfaat Perancangan ........................................................................................ 8 1.5.1 Manfaat Teoritis ....................................................................................... 8 1.5.2 Manfaat Praktis ........................................................................................ 9 BAB II TINJAUAN PUSTAKA............................................................................... 10 2.1 Penelitian Terdahulu ....................................................................................... 10 2.2 Batik ................................................................................................................ 11 2.2.1 Budaya Batik .......................................................................................... 13 2.2.2 Sejarah Batik .......................................................................................... 13 2.3 Batik Tulis ....................................................................................................... 17 2.4 Brand ............................................................................................................... 17 2.5 Brand Awareness ............................................................................................ 18 2.6 Sejarah Jalan Jarak Ex-lokalisasi .................................................................... 20 2.7 Jalan Panajng Rehabilitasi Dolly .................................................................... 23 2.8 Asal Mula Btik Tulis Jarak Arum ................................................................... 25 2.9 Dewasa Dini .................................................................................................... 29 2.9.1 Presoektif Batik di Kalangan Dewasa Dini ............................................ 30 x

2.10 Desain ............................................................................................................ 31 2.10.1 Elemen-elemen Desain......................................................................... 31 2.10.2 Prinsip-prinsip Desain .......................................................................... 33 2.11 Kajian Tentang Buku .................................................................................... 35 2.12 Unsur-unsur Dalam Buku ............................................................................. 36 2.13 Cara Membuat Buku ..................................................................................... 37 2.13.1 Margin .................................................................................................. 38 2.13.2 Grid ...................................................................................................... 38 2.13.3 Font atau Tipografi............................................................................... 39 2.14 Ilustrasi .......................................................................................................... 41 2.14.1 Fungsi Ilustrasi ..................................................................................... 42 2.14.2 Jenis-jenis Ilustrasi ............................................................................... 43 2.15 Cat Air (Watercolor) ..................................................................................... 46 2.14.1 Teknik Sapuan Kuas Dengan Cat Air .................................................. 46 2.14.2 Teknik Pena dan Kuas Dengan Cat Air ............................................... 48 2.16 Layout............................................................................................................ 49 2.16.1 Prinsip Layout ...................................................................................... 49 2.16.2 Elemen-elemen Layout......................................................................... 51 2.17 Teori Warna .................................................................................................. 54 BAB III METODOLOGI PENELITIAN ............................................................... 58 3.1 Perancangan Penelitian ................................................................................... 58 3.1.1 Jenis Penelitian ....................................................................................... 58 3.1.2 Lokasi Penelitian .................................................................................... 58 3.2 Teknik Pengumpulan Data .............................................................................. 59 3.2.1 Observasi ................................................................................................ 59 3.2.2 Wawancara ............................................................................................. 60 3.2.3 Dokumentasi .......................................................................................... 63 3.2.4 Studi Pustaka .......................................................................................... 66 3.2.5 Creative Brief..........................................................................................67 xi

3.3 Teknik Analisa Data........................................................................................ 67 3.3.1 Reduksi Data...........................................................................................67 3.3.2 Penyajian Data........................................................................................68 3.3.3 Penarikan Kesimpulan ........................................................................... 68 BAB IV PEMBAHASAN.......................................................................................... 70 4.1 Hasil dan Analisa Data .................................................................................... 70 4.1.1 Hasil Observasi ...................................................................................... 70 4.1.2 Hasil Wawancara ................................................................................... 71 4.1.3 Studi Literatur ........................................................................................ 73 4.1.4 Hasil Studi Eksisting .............................................................................. 74 4.2 Konsep atau Keyword ..................................................................................... 76 4.2.1 Segmentasi, Targeting dan Positioning (STP) ....................................... 76 4.2.2 Unique Selling Preposition .................................................................... 79 4.2.3 Analisis SWOT ...................................................................................... 80 4.2.4 Tabel Analisis SWOT ............................................................................ 81 4.2.5 Keyword ................................................................................................. 82 4.1.4 Deskripsi Konsep ................................................................................... 82 4.3 Perencanaan Karya .......................................................................................... 85 4.3.1 Perancangan Kreatif ............................................................................... 86 4.3.2 Perancangan Media ................................................................................ 98 4.3.3 Perancangan Karya............................................................................... 101 4.3.4 Program Media ..................................................................................... 112 4.4 Biaya Media .................................................................................................. 113 4.5 Implementasi Desain ..................................................................................... 120 4.5.1 Hasil Motif Batik Tulis Jarak Arum .................................................... 120 4.5.2 Desain Layout Buku ............................................................................. 122 4.5.3 Desain Media Pendukung .................................................................... 133

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BAB V PENUTUP ................................................................................................... 138 5.1 Kesimpulan ................................................................................................... 138 5.2 Saran .............................................................................................................. 139 DAFTAR PUSTAKA ............................................................................................. 141 BIODATA PENULIS .............................................................................................. 143 LAMPIRAN ............................................................................................................. 144

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DAFTAR GAMBAR Halaman Gambar 2.1 Piramida Brand Awareness ................................................................. 20 Gambar 2.2 Kawasan Lokalisasi Dolly yang Berada di Jalan Jarak ....................... 23 Gambar 2.3 PSK di Lokalisasi Dolly ....................................................................... 24 Gambar 2.4 Motif Batik Tulis Jarak Arum .............................................................. 29 Gambar 2.5 Pengrajin Batik Tulis Jarak Arum ........................................................ 29 Gambar 2.6 Buku ..................................................................................................... 36 Gambar 2.7 Tipografi ............................................................................................... 40 Gambar 2.8 Contoh Ilustrasi Karya Ilmiah .............................................................. 44 Gambar 2.9 Contoh Ilustrasi Karya Sastra ............................................................... 45 Gambar 2.10 Contoh Ilustrasi Karya Komik atau Cerita Bergambar ...................... 45 Gambar 2.11 Contoh Ilustrasi Karya Karikatur ....................................................... 46 Gambar 2.12 Lingkaran Warna Addictive & Subtractive ....................................... 56 Gambar 2.13 Lingkaran Warna Primer .................................................................... 56 Gambar 2.14 Lingkaran Warna Sekunder ................................................................ 57 Gambar 2.15 Lingkaran Warna Intermediated ........................................................ 57 Gambar 2.16 Lingkaran Warna Tersier dan Kuarter ............................................... 58 Gambar 3.1 Batik Tulis Jarak Arum ......................................................................... 65 Gambar 3.2 Motif Batik Tulis Jarak Arum .............................................................. 65 Gambar 3.3 Pengrajin Batik Tulis Jarak Arum ........................................................ 65 Gambar 3.4 Proses Penggambaran Motif di Kain .................................................... 66 Gambar 4.1 Gambar Buku Cnting Batik Tuban ...................................................... 75 Gambar 4.2 Tabel SWOT ........................................................................................ 81 Gambar 4.3 Keyword ............................................................................................... 84 Gambar 4.4 Alur Perancangan Karya ...................................................................... 85 Gambar 4.5 Font Coolvetica .................................................................................... 92 Gambar 4.6 Font Futura LT ..................................................................................... 92 Gambar 4.7 Font Helvetica ...................................................................................... 93 xiv

Gambar 4.8 Pilihan Warna Charming ...................................................................... 96 Gambar 4.9 Reverensi Layout .................................................................................. 97 Gambar 4.10 Alternatif Motif ................................................................................ 101 Gambar 4.11 Cover Depan dan Belakang .............................................................. 102 Gambar 4.12 Sketsa Halaman Copyright dan Endorsment ................................... 102 Gambar 4.13 Sketsa Halaman Endorsment(2) ........................................................ 103 Gambar 4.14 Sketsa Halaman Sambutan dan Datar Isi ......................................... 103 Gambar 4.15 Sketsa Halaman Isi ........................................................................... 104 Gambar 4.16 Sketsa Halaman Isi ........................................................................... 104 Gambar 4.17 Sketsa Halaman Isi ........................................................................... 105 Gambar 4.18 Sketsa Halaman Isi ........................................................................... 106 Gambar 4.19 Sketsa Halaman Isi ........................................................................... 106 Gambar 4.20 Sketsa Halaman Isi ........................................................................... 107 Gambar 4.21 Sketsa Busana Batik ......................................................................... 108 Gambar 4.22 Sketsa Desain Poster ........................................................................ 109 Gambar 4.23 Sketsa Desain X-banner ................................................................... 109 Gambar 4.24 Sketsa Desain Pembatas Buku .......................................................... 110 Gambar 4.25 Sketsa Notes ..................................................................................... 111 Gambar 4.26 Sketsa Gantungan Kunci .................................................................. 111 Gambar 4.27 Sketsa Desain Sticker ....................................................................... 112 Gambar 4.28 Motif Daun Jarak .............................................................................. 121 Gambar 4.29 Motif Buah Jarak .............................................................................. 121 Gambar 4.30 Motif Kupu-kupu .............................................................................. 122 Gambar 4.31 Desain Cover Depan ........................................................................ 123 Gambar 4.32 Desain Cover Halaman Dalam ......................................................... 123 Gambar 4.33 Desain Halaman Hak Cipta dan Copyright ...................................... 124 Gambar 4.34 Desain Halaman Endorsment ........................................................... 124 Gambar 4.35 Desain Halaman Kata Pengantar ...................................................... 125 Gambar 4.36 Halaman Table of Content ................................................................ 125 Gambar 4.37 Halaman 2 dan 3 ............................................................................... 126 xv

Gambar 4.38 Halaman 4 dan 5 ............................................................................... 126 Gambar 4.39 Halaman 6 dan 7 ............................................................................... 127 Gambar 4.40 Halaman 8 dan 9 ............................................................................... 127 Gambar 4.41 Halaman 10 dan 11 ........................................................................... 127 Gambar 4.42 Halaman 12 dan 13 ........................................................................... 128 Gambar 4.43 Halaman 14 dan 15 ........................................................................... 128 Gambar 4.44 Halaman 16 dan 17 ........................................................................... 128 Gambar 4.45 Halaman 18 dan 19 ........................................................................... 129 Gambar 4.46 Halaman 20 dan 21 ........................................................................... 129 Gambar 4.47 Halaman 22 dan 23 ........................................................................... 129 Gambar 4.48 Halaman 24 dan 25 ........................................................................... 130 Gambar 4.49 Halaman 26 dan 27 ........................................................................... 130 Gambar 4.50 Halaman 28 dan 29 ........................................................................... 130 Gambar 4.51 Halaman 30 dan 31 ........................................................................... 131 Gambar 4.52 Halaman 32 dan 33 ........................................................................... 131 Gambar 4.53 Halaman 34 dan 35 ........................................................................... 132 Gambar 4.54 Halaman About Our Team ................................................................ 132 Gambar 4.55 Cover Belakang (Sinopsis) ............................................................... 133 Gambar 4.56 Desain Busana Batik Tulis Jarak Arum ........................................... 133 Gambar 4.57 Desain Poster ..................................................................................... 134 Gambar 4.58 Desain X-banner ................................................................................ 135 Gambar 4.59 Desain Pembatas Buku ...................................................................... 135 Gambar 4.60 Desain Notes...................................................................................... 136 Gambar 4.61 Desain Gantungan Kunci .................................................................. 136 Gambar 4.62 Desain Sticker .................................................................................... 137

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DAFTAR LAMPIRAN Halaman LAMPIRAN Surat Pengantar BAKESBANGPOL Surabaya................................. 144 LAMPIRAN 2 Form Kolokium I, II, III ................................................................. 145 LAMPIRAN 3 Form Revisi Kolokium I ................................................................ 146 LAMPIRAN 4 Form Revisi Kolokium II .............................................................. 147 LAMPIRAN 5 Form Revisi Kolokium III.............................................................. 148 LAMPIRAN 6 Form Kelayakan Pameran Tugas Akhir ......................................... 149 LAMPIRAN 7 Bimbingan Revisi dan Tata Tulis Tugas Akhir .............................. 150

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