L‐1
Kuesioner Penelitian Pengaruh Kualitas Produk, Harga, dan Periklanan Terhadap Keputusan Pembelian Produk Handphone HT Mobile Pada PT.SINAR JAYA SUKSES MANDIRI Kepada Yth. Bapak /Ibu responden Say a adalah mahasiswa dari Binus Univ ersity y ang sedang melak uk an penelitian mengenai A nalisis Pengaruh Kualitas Produk , Harga, dan Perik lanan Terhadap Keputusan Pembelian Produk Handphone HT Mobile Pada PT.SINA R JA YA SUKSES MANDIRI. Dimana manfaat y ang didapat dari k uesioner ini y aitu peneliti dapat mengolah data-data secara tepat dari data y ang diperoleh , data y ang didapatk an dapat memberik an masuk an y ang bermanfaat bagi perusahaan sehingga perusahaan dapat meningk atk an pelay anan dan k epuasan pengguna handphone HT Mobile. Say a berharap k epada Bapak /Ibu untuk mengisi k uesioner ini y ang ak an say a gunak an sebagai data penelitan.
Berikan tanda (X) pada jawaban yang anda pilih ! Profil responden Jenis kelamin
: a.Pria
b. Wanita
Usia
: a. 21‐30 thn
c. 41‐50 thn
b. 31‐40 thn
d. >50 thn
Pendidikan
: a. SMP
c. Akademi/D3
b. SMA
d. Universitas( S1 dan S2)
Pekerjaan
: a. Pegawai negeri/swasta
c. Mahasiswa/pelajar
b. Wiraswasta
d. Profesional (dokter,insiyur, dll)
Pengeluaran
: a. < Rp 1,5 juta/bln
c. Rp 2,5 – 3,5 juta/bln
b. Rp 1,5 – 2,5 juta/bln
d. Rp > 3,5 juta/bln
L‐2 Berilah tanda ( √ ) pada jawaban yang anda pilih ! Keterangan : SS
: Sangat Setuju
S
: Setuju
RR
: Ragu-Ragu
TS
: Tidak Setuju
STS
: Sangat Tidak Setuju
1. Kualitas Produk
Pertanyaan 1. Handphone HT Mobile dapat digunakan sebagai alat komunikasi yang nyaman
SS
S
RR
TS
STS
2. Handphone HT Mobile digunakan untuk mencari informasi (berita, jejaring sosial, ekonomi, dll)
3. Handphone HT Mobile memiliki menu utama yang berjalan baik ketika digunakan
4. Handphone HT Mobile memiliki a plikasi yang lengkap (aplikasi facebook, twitter, radio, games, music, gambar,dll) 5. Handphone HT Mobile memiliki daya tahan yang lama
6. Spesifikasi Handphone HT Mobile s esuai dengan buku petunjuk 7. Handphone HT Mobile mempunyai beraneka bentuk ( tipis, tebal, lebar ,kecil )
8. Handphone HT Mobile mempunyai beraneka ragam warna(hitam, putih, merah)
L‐3 2. Harga Pertanyaan 1. Handphone HT Mobile menawarkan harga yang lebih murah dibandingkan pesaing 2. Handphone HT Mobile menawarkan harga yang sesuai dengan kualitas
SS
S
RR
TS
STS
SS
S
RR
TS
STS
Berilah tanda ( √ ) pada jawaban yang anda pilih ! Keterangan : SS
: Sangat Setuju
S
: Setuju
RR
: Ragu-Ragu
TS
: Tidak Setuju
STS
: Sangat Tidak Setuju
3. Periklanan Pertanyaan 1. Handphone HT Mobile menggunakan iklan yang berukuran besar 2. Iklan handphone HT Mobile sering muncul di media (Koran, majalah, billboard,dll) 3. Handphone HT Mobile menggunakan iklan dengan kualitas warna yang tajam s ehingga menarik perhatian 4. Penempatan iklan handphone HT Mobile di media cetak mudah di lihat 5. Pesan utama iklan handphone HT Mobile yang disampaikan mudah dipahami 6. Struktur penyampaian pesan handphone HT Mobile yang sangat menarik 7. Iklan handphone HT Mobile menyampaikan pesan dengan ringkas s ehingga mudah diingat 8. Iklan handphone HT Mobile menyampaikan pesan dengan sederhana s ehingga mudah dimengerti 9. Informasi dalam iklan handphone HT Mobile berkaitan/relevan dengan fungsi‐fungsi utama yang ada di handphone
L‐4 4. Keputusan Pembelian Pertanyaan Saya (akan) membeli handphone HT Mobile Alasannya :
SS
S
RR
TS
STS
L‐5 Skor Butir Pertanyaan Kualitas Produk Responden 1 2 3 4 5 6
7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41
P1
P2
P3
P4
P5
P6
P7
P8
4 5 4 3 4 4 1 4 4 4 5 4 5 5 4 5 4 4 4 4 4 4 4 2 3 5 4 3 4 4 4 1 4 4 4 5 4 5 5 4 5
4 4 5 4 4 4 3 4 4 3 4 4 5 5 4 4 4 4 3 4 5 5 3 4 5 4 4 2 3 5 4 3 4 4 3 4 4 5 5 4 4
3 5 4 4 4 4 2 4 4 4 4 4 4 4 3 5 4 4 4 3 4 4 3 2 4 5 4 3 4 3 4 2 4 4 4 4 4 4 4 3 4
4 3 5 4 4 4 4 4 4 5 5 4 5 5 4 5 4 4 4 4 5 5 4 4 5 3 4 4 4 4 4 4 4 4 5 5 4 5 5 4 5
3 2 5 2 3 2 1 4 4 3 4 4 3 3 3 5 4 2 3 3 4 4 3 2 2 4 3 3 2 3 2 1 4 4 3 4 4 3 3 3 4
3 4 5 4 4 3 4 3 4 3 4 4 4 5 3 4 3 4 4 4 4 3 3 3 3 3 4 3 3 5 3 4 3 4 3 4 4 4 5 3 4
4 4 5 4 4 4 3 4 4 5 5 4 3 5 4 5 5 4 3 4 4 4 4 4 4 5 4 4 3 5 4 3 4 4 5 5 4 3 5 4 5
4 5 5 4 4 4 4 4 4 5 5 4 5 5 4 5 5 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 5 5 4 5 5 4 5
L‐6 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60
4 5 5 4 5 4 4 4 4 4 4 4 2 3 4 4 4 4 4
4 5 5 4 4 4 4 3 4 5 5 3 4 5 4 3 4 5 5
4 4 4 3 5 4 4 4 3 4 4 3 2 4 4 4 3 4 4
4 5 5 4 5 4 4 4 4 5 5 4 4 5 4 4 4 5 5
4 3 3 3 5 4 2 3 3 4 4 3 2 2 2 3 3 4 4
4 4 5 3 4 3 4 4 4 4 3 3 3 3 4 4 4 4 3
4 3 5 4 5 5 4 3 4 4 4 4 4 4 4 3 4 4 4
4 5 5 4 5 5 4 4 4 4 4 4 4 3 4 4 4 4 4
L‐7 Skor Butir pertanyaan Harga Responden 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41
P1
P2
5 5 5 5 4 4 4 3 3 4 4 5 5 5 4 3 3 3 3 3 4 4 5 4 3 4 2 3 3 3 4 1 3 3 4 4 5 5 5 4 4
4 5 4 4 3 3 3 4 5 3 4 5 3 4 3 4 3 2 3 4 1 3 4 5 3 4 5 3 4 3 3 1 4 2 3 4 5 3 4 3 4
L‐8 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60
5 5 5 1 3 3 3 3 3 4 4 5 1 3 3 3 3 4 2
5 3 4 3 4 3 2 3 4 4 3 4 2 3 2 3 4 1 3
L‐9 Skor Butir Pertanyaan Periklanan Responden
P1
P2
P3
P4
P5
P6
P7
P8
P9
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41
4 4 5 2 4 2 4 4 4 3 4 4 4 4 3 4 5 4 4 4 4 4 4 2 4 4 4 4 3 2 2 4 4 4 3 4 4 4 4 3 4
4 2 5 4 4 3 4 4 4 3 4 4 5 4 3 4 5 3 3 3 4 5 4 1 4 5 4 4 3 3 3 4 4 4 3 4 4 5 4 3 4
4 3 5 4 3 2 3 4 4 3 5 4 2 4 4 4 4 3 4 4 3 4 3 2 4 2 3 3 4 3 2 3 4 4 3 5 4 2 4 4 5
3 4 5 4 4 2 3 4 4 3 3 4 3 5 4 4 4 3 4 3 4 4 4 1 2 3 4 4 4 3 2 3 4 4 3 3 4 3 5 4 3
4 4 5 4 4 3 4 4 4 4 4 4 4 3 4 4 4 4 4 3 3 5 4 4 4 4 4 3 4 4 3 4 4 4 4 4 4 4 3 4 4
4 3 5 4 4 3 2 5 4 3 4 4 3 4 3 4 4 4 4 4 4 4 4 2 4 3 4 3 3 4 3 2 5 4 3 4 4 3 4 3 4
4 3 5 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 3 3 4 4 4 3 3 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4
4 4 5 4 4 3 2 4 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 3 3 3 2 4 4 4 3 4 4 4 4 3
3 5 5 2 4 3 2 4 4 4 5 4 4 5 4 4 4 4 4 3 5 4 4 1 5 5 4 3 3 3 3 2 4 4 4 5 4 4 5 4 5
L‐10 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60
4 4 4 3 4 5 4 4 4 4 4 4 1 4 4 4 4 4 4
4 5 4 3 4 5 3 3 3 4 5 4 1 4 3 3 3 1 5
4 2 4 4 4 4 3 4 4 3 4 3 2 4 3 4 4 3 4
4 3 5 4 4 4 3 4 3 4 4 4 2 2 3 4 3 1 4
4 4 3 4 4 4 4 4 3 3 5 4 3 4 4 4 3 2 5
4 3 4 3 4 4 4 4 4 4 4 4 2 4 4 4 4 3 4
4 4 4 4 4 4 4 3 3 4 4 4 2 3 4 3 3 2 4
4 4 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 3 4
4 4 5 4 4 4 4 4 3 5 4 4 1 5 4 4 3 1 4
L‐11 Skor Butir pertanyaan Keputusan Pembelian Responden
P1
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41
3 4 5 2 4 2 2 4 4 3 4 4 4 4 3 4 4 4 3 4 4 4 3 1 2 4 4 3 3 4 2 2 4 4 3 4 4 4 4 3 4
L‐12 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60
4 4 4 3 4 4 4 3 4 4 4 3 1 4 4 3 4 1 4
L‐13 Reliability Kualitas Produk
Case Processing Summary N Cases
Valid a
Excluded Total
% 60
100.0
0
.0
60
100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha
N of Items .807
8
Item-Total Statistics Cronbach's Scale Mean if Item Deleted
Scale Variance if Corrected ItemItem Deleted
Total Correlation
Alpha if Item Deleted
b1
25.9935
12.700
.700
.754
b2
25.9170
14.607
.430
.799
b3
26.3080
14.485
.556
.780
b4
25.5918
14.945
.507
.787
b5
26.9418
13.483
.557
.780
b6
26.4062
15.586
.352
.808
b7
25.8870
14.583
.497
.788
b8
25.7052
14.782
.588
.778
L‐14 Reliability Harga
Case Processing Summary N Cases
Valid a
Excluded Total
% 60
100.0
0
.0
60
100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha
N of Items .546
2
Item-Total Statistics Scale Mean if Item Scale Variance if Deleted
Item Deleted
Corrected Item-
Cronbach's Alpha
Total Correlation
if Item Deleted
b9
2.9313
.802
.377
.
a
b10
3.1935
.965
.377
.
a
a. The v alue is negative due to a negativ e av erage covariance among items. This violates reliability model assumptions. Y ou may want to check item codings.
L‐15 Reliability Periklanan
Case Processing Summary N Cases
Valid a
Excluded Total
% 60
100.0
0
.0
60
100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha
N of Items .850
9
Item-Total Statistics Cronbach's Scale Mean if Item Deleted
Scale Variance if Corrected ItemItem Deleted
Total Correlation
Alpha if Item Deleted
b11
27.8657
23.352
.637
.828
b12
27.8908
21.510
.613
.831
b13
28.1220
23.714
.495
.843
b14
28.1552
22.384
.626
.828
b15
27.7818
25.581
.423
.848
b16
27.9712
23.468
.642
.828
b17
27.8932
24.794
.622
.833
b18
27.8518
25.179
.583
.837
b19
27.6950
21.245
.608
.833
L‐16 Reliabily keputusan pe mbelian
Case Processing Summary N Cases
Valid a
Excluded Total
% 60
100.0
0
.0
60
100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha
N of Items .875
2
Item-Total Statistics Scale Mean if Item Scale Variance if Deleted B20
Item Deleted
Corrected Item-
Cronbach's Alpha
Total Correlation
if Item Deleted
26.8925
.802
.722
.
a
26.8925
.802
.772
.
a
a. The v alue is negative due to a negativ e av erage covariance among items. This violates reliability model assumptions. Y ou may want to check item codings.
L‐17
Correlations
Correlations keputusanpemb kualitasproduk kualitasproduk
Pearson Correlation
harga
1.000
Sig. (2-tailed) 60.000
60
60
60
Pearson Correlation
.233
1.000
.022
Sig. (2-tailed)
.073
Pearson Correlation
N Pearson Correlation Sig. (2-tailed) N **. Correlation is signif icant at the 0.01 lev el (2-tailed).
**
.662
.000
Sig. (2-tailed)
keputusanpembelian
**
.413
.001
N periklanan
.233
elian
.073
N harga
periklanan
**
.342
.867
.008 60
60
60.000
60
**
.022
1.000
.001
.867
60
60
60.000
60
**
**
**
1.000
.413
.662
.342
**
.391
.002
.391
.000
.008
.002
60
60
60
60.000
L‐18 Hasil transformasi data ordinal menjadi interval r 1
B1
B2
B3
B4
B5
B6
B7
B8
B9
B10
B11
B12
B13
B14
B15
B16
B17
B18
B19
B20
3.7 7
3.7 7
2.6 0
3.7 7
2.6 0
2.6 0
3.7 7
3.7 7
4.5 1
3.4 7
3.8 0
3.8 0
3.8 0
2.5 6
3.8 0
3.8 0
3.8 0
3.8 0
2.5 6
2.4 0
5.1 3
3.7 7
5.1 3
2.6 0
1.7 8
3.7 7
3.7 7
5.1 3
4.5 1
4.5 1
3.8 0
1.7 7
2.5 6
3.8 0
3.8 0
2.5 6
2.5 6
3.8 0
5.3 5
3.6 1
3.7 7
5.1 3
3.7 7
5.1 3
5.1 3
5.1 3
5.1 3
5.1 3
4.5 1
3.4 7
5.3 5
5.3 5
5.3 5
5.3 5
5.3 5
5.3 5
5.3 5
5.3 5
5.3 5
5.5 5
2.6 0
3.7 7
3.7 7
3.7 7
1.7 8
3.7 7
3.7 7
3.7 7
4.5 1
3.4 7
1.7 7
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
1.7 7
1.7 6
3.7 7
3.7 7
3.7 7
3.7 7
2.6 0
3.7 7
3.7 7
3.7 7
3.4 7
2.5 1
3.8 0
3.8 0
2.5 6
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.6 1
3.7 7
3.7 7
3.7 7
3.7 7
1.7 8
2.6 0
3.7 7
3.7 7
3.4 7
2.5 1
1.7 7
2.5 6
1.7 7
1.7 7
2.5 6
2.5 6
2.5 6
2.5 6
2.5 6
1.7 6
1.0 0
2.6 0
1.7 8
3.7 7
1.0 0
3.7 7
2.6 0
3.7 7
3.4 7
2.5 1
3.8 0
3.8 0
2.5 6
2.5 6
3.8 0
1.7 7
3.8 0
1.7 7
1.7 7
1.7 6
3.7 7
3.7 7
3.7 7
3.7 7
3.7 7
2.6 0
3.7 7
3.7 7
2.5 1
3.4 7
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
5.3 5
3.8 0
3.8 0
3.8 0
3.6 1
3.7 7
3.7 7
3.7 7
3.7 7
3.7 7
3.7 7
3.7 7
3.7 7
2.5 1
4.5 1
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.6 1
3.7 7
2.6 0
3.7 7
5.1 3
2.6 0
2.6 0
5.1 3
5.1 3
3.4 7
2.5 1
2.5 6
2.5 6
2.5 6
2.5 6
3.8 0
2.5 6
3.8 0
3.8 0
3.8 0
2.4 0
5.1 3
3.7 7
3.7 7
5.1 3
3.7 7
3.7 7
5.1 3
5.1 3
3.4 7
3.4 7
3.8 0
3.8 0
5.3 5
2.5 6
3.8 0
3.8 0
3.8 0
2.5 6
5.3 5
3.6 1
3.7 7
3.7 7
3.7 7
3.7 7
3.7 7
3.7 7
3.7 7
3.7 7
4.5 1
4.5 1
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.6 1
5.1 3
5.1 3
3.7 7
5.1 3
2.6 0
3.7 7
2.6 0
5.1 3
4.5 1
2.5 1
3.8 0
5.3 5
1.7 7
2.5 6
3.8 0
2.5 6
3.8 0
3.8 0
3.8 0
3.6 1
5.1 3
5.1 3
3.7 7
5.1 3
2.6 0
5.1 3
5.1 3
5.1 3
4.5 1
3.4 7
3.8 0
3.8 0
3.8 0
5.3 5
2.5 6
3.8 0
3.8 0
3.8 0
5.3 5
3.6 1
3.7 7
3.7 7
2.6 0
3.7 7
2.6 0
2.6 0
3.7 7
3.7 7
3.4 7
2.5 1
2.5 6
2.5 6
3.8 0
3.8 0
3.8 0
2.5 6
3.8 0
3.8 0
3.8 0
2.4 0
5.1 3
3.7 7
5.1 3
5.1 3
5.1 3
3.7 7
5.1 3
5.1 3
2.5 1
3.4 7
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.6 1
3.7 7
3.7 7
3.7 7
3.7 7
3.7 7
2.6 0
5.1 3
5.1 3
2.5 1
2.5 1
5.3 5
5.3 5
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.6 1
2
3
4
5
6
7
8
9
1 0
1 1
1 2
1 3 1 4
1 5
1 6
1 7
L‐19 1 8
1 9
2 0
2 1
2 2
2 3
2 4
2 5
2 6
2 7
2 8
2 9
3 0
3 1
3 2
3 3
3 4
3 5
3.7 7
3.7 7
3.7 7
3.7 7
1.7 8
3.7 7
3.7 7
3.7 7
2.5 1
1.6 4
3.8 0
2.5 6
2.5 6
2.5 6
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.6 1
3.7 7
2.6 0
3.7 7
3.7 7
2.6 0
3.7 7
2.6 0
3.7 7
2.5 1
2.5 1
3.8 0
2.5 6
3.8 0
3.8 0
3.8 0
3.8 0
2.5 6
3.8 0
3.8 0
2.4 0
3.7 7
3.7 7
2.6 0
3.7 7
2.6 0
3.7 7
3.7 7
3.7 7
2.5 1
3.4 7
3.8 0
2.5 6
3.8 0
2.5 6
2.5 6
3.8 0
2.5 6
3.8 0
2.5 6
3.6 1
3.7 7
5.1 3
3.7 7
5.1 3
3.7 7
3.7 7
3.7 7
3.7 7
3.4 7
1.0 0
3.8 0
3.8 0
2.5 6
3.8 0
2.5 6
3.8 0
3.8 0
3.8 0
5.3 5
3.6 1
3.7 7
5.1 3
3.7 7
5.1 3
3.7 7
2.6 0
3.7 7
3.7 7
3.4 7
2.5 1
3.8 0
5.3 5
3.8 0
3.8 0
5.3 5
3.8 0
3.8 0
3.8 0
3.8 0
3.6 1
3.7 7
2.6 0
2.6 0
3.7 7
2.6 0
2.6 0
3.7 7
3.7 7
4.5 1
3.4 7
3.8 0
3.8 0
2.5 6
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
2.4 0
1.7 8
3.7 7
1.7 8
3.7 7
1.7 8
2.6 0
3.7 7
3.7 7
3.4 7
4.5 1
1.7 7
1.0 0
1.7 7
1.0 0
3.8 0
1.7 7
2.5 6
2.5 6
1.0 0
1.0 0
2.6 0
5.1 3
3.7 7
5.1 3
1.7 8
2.6 0
3.7 7
2.6 0
2.5 1
2.5 1
3.8 0
3.8 0
3.8 0
1.7 7
3.8 0
3.8 0
2.5 6
3.8 0
5.3 5
1.7 6
5.1 3
3.7 7
5.1 3
2.6 0
3.7 7
2.6 0
5.1 3
3.7 7
3.4 7
3.4 7
3.8 0
5.3 5
1.7 7
2.5 6
3.8 0
2.5 6
3.8 0
3.8 0
5.3 5
3.6 1
3.7 7
3.7 7
3.7 7
3.7 7
2.6 0
3.7 7
3.7 7
3.7 7
1.6 4
4.5 1
3.8 0
3.8 0
2.5 6
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.6 1
2.6 0
1.7 8
2.6 0
3.7 7
2.6 0
2.6 0
3.7 7
3.7 7
2.5 1
2.5 1
3.8 0
3.8 0
2.5 6
3.8 0
2.5 6
2.5 6
3.8 0
3.8 0
2.5 6
2.4 0
3.7 7
2.6 0
3.7 7
3.7 7
1.7 8
2.6 0
2.6 0
3.7 7
2.5 1
3.4 7
2.5 6
2.5 6
3.8 0
3.8 0
3.8 0
2.5 6
3.8 0
2.5 6
2.5 6
2.4 0
3.7 7
5.1 3
2.6 0
3.7 7
2.6 0
5.1 3
5.1 3
3.7 7
2.5 1
2.5 1
1.7 7
2.5 6
2.5 6
2.5 6
3.8 0
3.8 0
3.8 0
2.5 6
2.5 6
3.6 1
3.7 7
3.7 7
3.7 7
3.7 7
1.7 8
2.6 0
3.7 7
3.7 7
3.4 7
2.5 1
1.7 7
2.5 6
1.7 7
1.7 7
2.5 6
2.5 6
2.5 6
2.5 6
2.5 6
1.7 6
1.0 0
2.6 0
1.7 8
3.7 7
1.0 0
3.7 7
2.6 0
3.7 7
1.0 0
1.0 0
3.8 0
3.8 0
2.5 6
2.5 6
3.8 0
1.7 7
3.8 0
1.7 7
1.7 7
1.7 6
3.7 7
3.7 7
3.7 7
3.7 7
3.7 7
2.6 0
3.7 7
3.7 7
2.5 1
3.4 7
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
5.3 5
3.8 0
3.8 0
3.8 0
3.6 1
3.7 7
3.7 7
3.7 7
3.7 7
3.7 7
3.7 7
3.7 7
3.7 7
2.5 1
1.6 4
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.6 1
3.7 7
2.6 0
3.7 7
5.1 3
2.6 0
2.6 0
5.1 3
5.1 3
3.4 7
2.5 1
2.5 6
2.5 6
2.5 6
2.5 6
3.8 0
2.5 6
3.8 0
3.8 0
3.8 0
2.4 0
L‐20 3 6
3 7
3 8
3 9
4 0
4 1
4 2
4 3
4 4
4 5
4 6
4 7
4 8
4 9
5 0
5 1
5 2
5 3
5.1 3
3.7 7
3.7 7
5.1 3
3.7 7
3.7 7
5.1 3
5.1 3
3.4 7
3.4 7
3.8 0
3.8 0
5.3 5
2.5 6
3.8 0
3.8 0
3.8 0
2.5 6
5.3 5
3.6 1
3.7 7
3.7 7
3.7 7
3.7 7
3.7 7
3.7 7
3.7 7
3.7 7
4.5 1
4.5 1
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.6 1
5.1 3
5.1 3
3.7 7
5.1 3
2.6 0
3.7 7
2.6 0
5.1 3
4.5 1
2.5 1
3.8 0
5.3 5
1.7 7
2.5 6
3.8 0
2.5 6
3.8 0
3.8 0
3.8 0
3.6 1
5.1 3
5.1 3
3.7 7
5.1 3
2.6 0
5.1 3
5.1 3
5.1 3
4.5 1
3.4 7
3.8 0
3.8 0
3.8 0
5.3 5
2.5 6
3.8 0
3.8 0
3.8 0
5.3 5
3.6 1
3.7 7
3.7 7
2.6 0
3.7 7
2.6 0
2.6 0
3.7 7
3.7 7
3.4 7
2.5 1
2.5 6
2.5 6
3.8 0
3.8 0
3.8 0
2.5 6
3.8 0
3.8 0
3.8 0
2.4 0
5.1 3
3.7 7
3.7 7
5.1 3
3.7 7
3.7 7
5.1 3
5.1 3
3.4 7
3.4 7
3.8 0
3.8 0
5.3 5
2.5 6
3.8 0
3.8 0
3.8 0
2.5 6
5.3 5
3.6 1
3.7 7
3.7 7
3.7 7
3.7 7
3.7 7
3.7 7
3.7 7
3.7 7
4.5 1
4.5 1
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.6 1
5.1 3
5.1 3
3.7 7
5.1 3
2.6 0
3.7 7
2.6 0
5.1 3
4.5 1
2.5 1
3.8 0
5.3 5
1.7 7
2.5 6
3.8 0
2.5 6
3.8 0
3.8 0
3.8 0
3.6 1
5.1 3
5.1 3
3.7 7
5.1 3
2.6 0
5.1 3
5.1 3
5.1 3
4.5 1
3.4 7
3.8 0
3.8 0
3.8 0
5.3 5
2.5 6
3.8 0
3.8 0
3.8 0
5.3 5
3.6 1
3.7 7
3.7 7
2.6 0
3.7 7
2.6 0
2.6 0
3.7 7
3.7 7
1.0 0
2.5 1
2.5 6
2.5 6
3.8 0
3.8 0
3.8 0
2.5 6
3.8 0
3.8 0
3.8 0
2.4 0
5.1 3
3.7 7
5.1 3
5.1 3
5.1 3
3.7 7
5.1 3
5.1 3
2.5 1
3.4 7
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.6 1
3.7 7
3.7 7
3.7 7
3.7 7
3.7 7
2.6 0
5.1 3
5.1 3
2.5 1
2.5 1
5.3 5
5.3 5
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.6 1
3.7 7
3.7 7
3.7 7
3.7 7
1.7 8
3.7 7
3.7 7
3.7 7
2.5 1
1.6 4
3.8 0
2.5 6
2.5 6
2.5 6
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.6 1
3.7 7
2.6 0
3.7 7
3.7 7
2.6 0
3.7 7
2.6 0
3.7 7
2.5 1
2.5 1
3.8 0
2.5 6
3.8 0
3.8 0
3.8 0
3.8 0
2.5 6
3.8 0
3.8 0
2.4 0
3.7 7
3.7 7
2.6 0
3.7 7
2.6 0
3.7 7
3.7 7
3.7 7
2.5 1
3.4 7
3.8 0
2.5 6
3.8 0
2.5 6
2.5 6
3.8 0
2.5 6
3.8 0
2.5 6
3.6 1
3.7 7
5.1 3
3.7 7
5.1 3
3.7 7
3.7 7
3.7 7
3.7 7
3.4 7
3.4 7
3.8 0
3.8 0
2.5 6
3.8 0
2.5 6
3.8 0
3.8 0
3.8 0
5.3 5
3.6 1
3.7 7
5.1 3
3.7 7
5.1 3
3.7 7
2.6 0
3.7 7
3.7 7
3.4 7
2.5 1
3.8 0
5.3 5
3.8 0
3.8 0
5.3 5
3.8 0
3.8 0
3.8 0
3.8 0
3.6 1
3.7 7
2.6 0
2.6 0
3.7 7
2.6 0
2.6 0
3.7 7
3.7 7
4.5 1
3.4 7
3.8 0
3.8 0
2.5 6
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
2.4 0
L‐21 5 4
5 5
5 6
5 7
5 8
5 9
6 0
1.7 8
3.7 7
1.7 8
3.7 7
1.7 8
2.6 0
3.7 7
3.7 7
1.0 0
1.6 4
1.0 0
1.0 0
1.7 7
1.7 7
2.5 6
1.7 7
1.7 7
2.5 6
1.0 0
1.0 0
2.6 0
5.1 3
3.7 7
5.1 3
1.7 8
2.6 0
3.7 7
2.6 0
2.5 1
2.5 1
3.8 0
3.8 0
3.8 0
1.7 7
3.8 0
3.8 0
2.5 6
3.8 0
5.3 5
3.6 1
3.7 7
3.7 7
3.7 7
3.7 7
1.7 8
3.7 7
3.7 7
3.7 7
2.5 1
1.6 4
3.8 0
2.5 6
2.5 6
2.5 6
3.8 0
3.8 0
3.8 0
3.8 0
3.8 0
3.6 1
3.7 7
2.6 0
3.7 7
3.7 7
2.6 0
3.7 7
2.6 0
3.7 7
2.5 1
2.5 1
3.8 0
2.5 6
3.8 0
3.8 0
3.8 0
3.8 0
2.5 6
3.8 0
3.8 0
2.4 0
3.7 7
3.7 7
2.6 0
3.7 7
2.6 0
3.7 7
3.7 7
3.7 7
2.5 1
3.4 7
3.8 0
2.5 6
3.8 0
2.5 6
2.5 6
3.8 0
2.5 6
3.8 0
2.5 6
3.6 1
3.7 7
5.1 3
3.7 7
5.1 3
3.7 7
3.7 7
3.7 7
3.7 7
3.4 7
1.0 0
3.8 0
1.0 0
2.5 6
1.0 0
1.7 7
2.5 6
1.7 7
2.5 6
1.0 0
1.0 0
3.7 7
5.1 3
3.7 7
5.1 3
3.7 7
2.6 0
3.7 7
3.7 7
1.6 4
2.5 1
3.8 0
5.3 5
3.8 0
3.8 0
5.3 5
3.8 0
3.8 0
3.8 0
3.8 0
3.6 1
L‐22 Hasil transformasi data responden Kualitas Produk Item pertanyaan 1 2 3 4 5 6 7 8 Frekuensi Proporsi Proporsi kumulatif Z i Densitas Scale value tranformasi
Alternative jawaban 3 4 4 39 10 33 11 41 2 36 24 31 20 31 9 36 2 41 86 276 0.18 0.58 0.23 0.80
1 2 0 0 0 0 0 0 0 4 0.01 0.01
2 2 1 4 0 0 0 0 0 19 0.04 0.05
‐2.39 0.0227 ‐2.73 1
‐1.67 0.0997 ‐1.94 1.78
‐0.75 0.3015 ‐1.13 2.60
0.85 0.2782 0.04 3.77
5 13 16 4 22 5 9 15 17 95 0.20 1
Total frekuensi 60 60 60 60 60 60 60 60 480
* * 1.41 5.13
Hasil transformasi data responden Harga Item pertanyaan 9 10 Frekuensi Proporsi Proporsi kumulatif Z i Densitas Scale value tranformasi
Alternative jawaban 3 4 22 18 24 21 46 39 0.38 0.33 0.49 0.82
1 3 3 6 0.05 0.05
2 2 5 7 0.06 0.11
‐1.64 0.1031 ‐2.06 1
‐1.24 0.1860 ‐1.42 1.64
‐0.02 0.3989 ‐0.56 2.51
0.90 0.2654 0.41 3.47
5 15 7 22 0.18 1 * * 1.45 4.51
Total frekuensi 60 60 120
L‐23 Hasil transformasi data responden Periklanan Item pertanyaan 11 12 13 14 15 16 17 18 19 Frekuensi Proporsi Proporsi kumulatif Z i Densitas Scale value tranformasi
1
Alternative jawaban 2 3 4
5
1 3 0 2 0 0 0 0 3 9 0.02 0.02
5 1 8 5 1 4 2 2 3 31 0.06 0.07
6 18 17 19 12 15 12 10 9 118 0.22 0.29
45 28 31 30 43 38 45 47 32 339 0.63 0.92
3 10 4 4 4 3 1 1 13 43 0.08 1
‐2.13 0.0415 ‐2.49 1
‐1.45 0.1402 ‐1.72 1.77
‐0.55 0.3437 ‐0.93 2.56
1.41 0.1481 0.31 3.8
* * 1.86 5.35
Total frekuensi
60 60 60 60 60 60 60 60 60 540
Hasil transformasi data responden Keputusan Pembelian Item pertanyaan 20 Frekuensi Proporsi Proporsi kumulatif Z i Densitas Scale value tranformasi
Alternative jawaban 3 4 13 37 13 37 0.22 0.62 0.37 0.98
1 3 3 0.05 0.05
2 6 6 0.1 0.15
‐1.64 0.1031 ‐2.06 1
‐1.04 0.2332 ‐1.30 1.76
‐0.34 0.3764 ‐0.66 2.40
2.13 0.0415 0.54 3.61
5 1 1 0.02 1 * * 2.49 5.55
Total frekuensi 60
L‐24
