LAMPIRAN
66
KUESIONER
A. Identitas Responden : 1. Umur
d. 26 – 30 tahun
: a. < 15 tahun b. 16 – 20 tahun
e. > 30 tahun
c. 21 – 25 tahun 2. Jenis kelamin
: a. Pria
b. Wanita
3. Pendidikan Terakhir : a. SD
d. Akademi / Diploma
b. SLTP
e. Sarjana
c. SLTA 4. Lamanya menjadi konsumen
: a. < 1 tahun b. 1 tahun – 3 tahun c. 4 tahun – 5 tahun d. > 5 tahun
B. Petunjuk Pengisian Pilihlah jawaban dari pertanyaan dibawah ini sesuai dengan pendapat Bp/Ibu/Sdr dengan memberikan tanda silang pada salah satu jawaban yang telah disediakan. Adapun alternatif jawaban yang disediakan adalah sebagai berikut: SS
= Sangat Setuju
(5)
S
= Setuju
(4)
KS
= Kurang Setuju
(3)
TS
= Tidak Setuju
(2)
STS
= Sangat Tidak Setuju
(1)
67
DAFTAR PERTANYAAN
A. PRODUK No
Pernyataan
1
Produk Lampu Philips yang ditawarkan sesuai keinginan konsumen
2
Kualitas Produk mampu bersaing dengan produk yang lain
3
Citra produk sesuai dengan iklan yang ditawarkan
4
Terdapat bermacam-macam model produk yang ditawarkan
STS
TS
KS
S
SS
STS
TS
KS
S
SS
B. PROMOSI No
Pernyataan
1
Brosur yang ditawarkan mampu menarik minat konsumen
2
Pajangan produk yang dipasang dietalase (ruang pameran) menarik perhatian konsumen untuk berbelanja
3
Penempatan iklan pada koran dan majalah mudah dilihat oleh konsumen
4
Isi pesan pada iklan mudah dimengerti konsumen
68
C. HARGA No
Pernyataan
1
Harga produk relatif murah dibanding produk yang lain
2
Harga produk mampu bersaing dengan produk lampu di tempat lain
3
Harga produk terjangkau oleh konsumen
4
Harga produk sebanding dengan kualitas yang ditawarkan
STS
TS
KS
S
SS
69
D. KEPUTUSAN PEMBELIAN
No
Pernyataan
1
Saya senang membeli lampu Philips
2
Saya percaya dengan lampu Philips
3
Saya tertarik dengan lampu Philips
STS
TS
KS
S
SS
70
HASIL UJI VALIDITAS DAN RELIABILITAS : PRODUK Correlations Correlations P1 P1
P2
Pearson Correlation
1
Sig. (2-tailed) N P2
80
Pearson Correlation
.178
Sig. (2-tailed)
.113
N P3
80
Pearson Correlation
.481
Sig. (2-tailed)
Produk .279
*
80
80
80
80
1
*
.189
.039
.092
.232
80
80
*
1
.232
80
80 .320
**
Pearson Correlation
.279
.189
1
Sig. (2-tailed)
.012
.092
**
80
Total
80
100.0
0
.0
80
100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha .612
N of Items 4
1
80
%
**
80
80
Case Processing Summary
.660
**
80
Scale: ALL VARIABLES
**
80 .660
.000
Reliability
Excluded
**
.000
*. Correlation is significant at the 0.05 level (2-tailed).
a
80 .756
80 .756
.000
.000
**. Correlation is significant at the 0.01 level (2-tailed).
Valid
**
.004
.000
N
N
80 .571
.000
80
80
80
**
.000
**
.320
.571
.004 80
.725
**
.000
80
Pearson Correlation
.725
.012
*
Sig. (2-tailed)
Cases
**
.000
.039
N Produk
P4
.481
.113
.000
N P4
**
P3 .178
80
71
HASIL UJI VALIDITAS DAN RELIABILITAS : PROMOSI Correlations Correlations PR1 PR1
Pearson Correlation
PR2 1
Sig. (2-tailed) N PR2
Pearson Correlation
Pearson Correlation
N PR4
*
80
80
80
80
**
1
.171
.063
.130
.581
80
80
80
**
.171
1
.007
.130
80
80 .542
**
.240
.063
1
Sig. (2-tailed)
.032
.581
80 **
Excluded Total
80
0
.0
80
100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha .616
N of Items 4
1
80
100.0
**
80
80
%
.656
**
80
Case Processing Summary
**
80 .656
.000
Scale: ALL VARIABLES
80
**
.000
Reliability
a
80 .718
80 .718
.000
.000
*. Correlation is significant at the 0.05 level (2-tailed).
Valid
**
.000
.000
**. Correlation is significant at the 0.01 level (2-tailed).
N
80 .630
.000
80
Pearson Correlation
.730
**
.000
80
.542
.630
.000 **
N
**
80
80
Pearson Correlation
.730
.000
80
Sig. (2-tailed)
Cases
Promosi
.240
*
N Promosi
**
.032
.302
Sig. (2-tailed)
PR4
.302
.007
.000
N PR3
**
.000
.422
Sig. (2-tailed)
PR3
.422
80
72
HASIL UJI VALIDITAS DAN RELIABILITAS : HARGA Correlations Correlations H1 H1
H2
Pearson Correlation
1
.356
Sig. (2-tailed) N H2
80
Pearson Correlation
.356
Sig. (2-tailed)
Pearson Correlation
Pearson Correlation
Pearson Correlation
80
80
80
1
**
.130
.000
.251
.000 80
1
.146
.982
.000
a
Excluded Total
N of Items 4
**
.000
80
80
.146
1
.000
.251
.198
80
80
80
80
80
**
**
**
**
1
.812
.797
.616
.000
.000
.000
80
80
80
80
% 80
100.0
0
.0
80
100.0
80 .616
**
.000
.000
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
.797
**
80
Case Processing Summary
Valid
.198
.812
.130
Scale: ALL VARIABLES
N
.982
80
Reliability
.712
80
**
N
Cronbach's Alpha
.000
80
**. Correlation is significant at the 0.01 level (2-tailed).
Cases
.000
**
.728
Sig. (2-tailed)
**
80
N Harga
.728
.007
80
.456
Sig. (2-tailed)
.456
**
.007
N
.298
Harga **
80 .298
Sig. (2-tailed)
H4
**
H4 **
.001
.001
N H3
H3 **
80
73
HASIL UJI VALIDITAS DAN RELIABILITAS : KEPUTUSAN PEMBELIAN Correlations Correlations KP1 KP1
Pearson Correlation
KP2 1
Sig. (2-tailed) N KP2
80
Pearson Correlation
.237
Sig. (2-tailed)
.034
N KP3
Reliability Statistics Cronbach's Alpha .776
N of Items 3
1
.258
.258
80 **
80
80
100.0
0
.0
80
100.0
.714
**
.000 80
80
**
1
.714
80
%
**
.000
.021 .673
.673
.021
80
Case Processing Summary
a. Listwise deletion based on all variables in the procedure.
80
*
80
Scale: ALL VARIABLES
Total
80
.000
Reliability
a
80
.000
**. Correlation is significant at the 0.01 level (2-tailed).
Excluded
.000
.000
*. Correlation is significant at the 0.05 level (2-tailed).
Valid
**
**
.027
1
80
.729
.034
80
.729
N
Cases
*
*
.027
N
.248
80
Sig. (2-tailed)
Sig. (2-tailed)
*
*
.248
Pearson Correlation
.237
80
Pearson Correlation
N Keputusan Pembelian
*
Keputusan Pembelian
KP3
80
74
HASIL UJI ASUMSI KLASIK UJI NORMALITAS NPar Tests One-Sample Kolmogorov-Smirnov Test Unstandardized Residual N a Normal Parameters Most Extreme Differences
Kolmogorov-Smirnov Z Asymp. Sig. (2-tailed) a. Test distribution is Normal.
Mean Std. Deviation Absolute Positive Negative
80 .0000000 1.02863062 .082 .082 -.048 .730 .661
75
HASIL UJI MULTIKOLINEARITAS Regression Variables Entered/Removed Model
Variables Entered
1
Harga, Produk, a Promosi
b
Variables Removed
Method . Enter
a. All requested variables entered. b. Dependent Variable: Keputusan Pembelian
Coefficients
a
Collinearity Statistics Model 1
Tolerance
VIF
Produk
.663
1.508
Promosi
.576
1.735
Harga
.738
1.354
a. Dependent Variable: Keputusan Pembelian
76
HASIL UJI HETEROSKEDASTISITAS Regression Variables Entered/Removed Model
Variables Entered
1
Harga, Produk, a Promosi
b
Variables Removed
Method . Enter
a. All requested variables entered. b. Dependent Variable: Abs_res
Model Summary Model
R
1
R Square .143
a
Std. Error of the Estimate
Adjusted R Square
.020
-.018
.67338
a. Predictors: (Constant), Harga, Produk, Promosi
b
ANOVA Model 1
Sum of Squares Regression
df
Mean Square
.715
3
.238
Residual
34.461
76
.453
Total
35.176
79
F
Sig. .525
.666
a
a. Predictors: (Constant), Harga, Produk, Promosi b. Dependent Variable: Abs_res
Coefficients
a
Unstandardized Coefficients Model 1
B (Constant)
Std. Error 1.165
.674
Produk
.034
.042
Promosi
-.034
Harga
-.023
a. Dependent Variable: Abs_res
Standardized Coefficients Beta
t
Sig. 1.729
.088
.110
.791
.432
.046
-.113
-.755
.453
.037
-.084
-.636
.527
77
HASIL UJI AUTOKORELASI Regression Variables Entered/Removed Model
Variables Entered
1
Harga, Produk, a Promosi
b
Variables Removed
Method . Enter
a. All requested variables entered. b. Dependent Variable: Keputusan Pembelian
b
Model Summary Model
R
1
R Square .769
a
Std. Error of the Estimate
Adjusted R Square
.591
.574
Durbin-Watson
1.04874
1.722
a. Predictors: (Constant), Harga, Produk, Promosi b. Dependent Variable: Keputusan Pembelian
b
ANOVA Model 1
Sum of Squares Regression Residual Total
df
Mean Square
120.612
3
40.204
83.588
76
1.100
204.200
79
F
Sig.
36.554
.000
a
a. Predictors: (Constant), Harga, Produk, Promosi b. Dependent Variable: Keputusan Pembelian
Coefficients
a
Unstandardized Coefficients Model 1
B (Constant)
Std. Error 1.395
1.050
Produk
.348
.066
Promosi
.200
Harga
.120
a. Dependent Variable: Keputusan Pembelian
Standardized Coefficients Beta
t
Sig. 1.329
.188
.475
5.273
.000
.071
.272
2.811
.006
.057
.178
2.086
.040
78
HASIL REGRESI LINEAR BERGANDA, UJI t, UJI F DAN KOEFISIEN DETERMINASI (R2) Regression Variables Entered/Removed Model
Variables Entered
1
Harga, Produk, a Promosi
b
Variables Removed
Method . Enter
a. All requested variables entered. b. Dependent Variable: Keputusan Pembelian
Model Summary Model
R
1
R Square .769
a
Std. Error of the Estimate
Adjusted R Square
.591
.574
1.04874
a. Predictors: (Constant), Harga, Produk, Promosi
b
ANOVA Model 1
Sum of Squares Regression Residual Total
df
Mean Square
120.612
3
40.204
83.588
76
1.100
204.200
79
F
Sig.
36.554
.000
a
a. Predictors: (Constant), Harga, Produk, Promosi b. Dependent Variable: Keputusan Pembelian
Coefficients
a
Unstandardized Coefficients Model 1
B (Constant)
Std. Error 1.395
1.050
Produk
.348
.066
Promosi
.200
Harga
.120
a. Dependent Variable: Keputusan Pembelian
Standardized Coefficients Beta
t
Sig. 1.329
.188
.475
5.273
.000
.071
.272
2.811
.006
.057
.178
2.086
.040
