Keywords: Brand Equity, Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty, and Purchasing Decisions

1 PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA PEMILIK MOBIL TOYOTA DI KOTA MEDAN) Risa Angela Marisi B. 1 Marhayanie 2 1) Al...
Author:  Liana Sanjaya

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