het collectief centrum van de Belgische technologische industrie

het collectief centrum van de Belgische technologische industrie

Sirris, collective centre of the Belgian technology industry Driving Industry by Technology


For the technology industry Automotive

Industrial Automation

Metals and Materials

Construction products

Plastics & composites

Metal processing

Contracting & maintenance

Aerospace

Mounting & Cranes

Electrical engineering

Mechatronical engineering

Defense & security

ICT

Accompany with introduction of technology innovations Improve the competitive position

© sirris 2007 | www.sirris.be | [email protected] | 21/06/2007

3

Mission: Driving industry by technology •

Advise and guide companies during their introduction of technological innovations. •

•

Our experts visit companies on site, offer them technological advice, launch innovation paths, and provide guidance until they reach the implementation phase.

Objective knowledge partner •

It is our aim to find concrete solutions to the real challenges facing Belgian entrepreneurs. In doing so, we do not favour any particular technology. We are: • Independent and driven by demand • Multi-technological

•

Focused on results


4

Materials ProductDevelopment ProductionTechnology ProcessOrganisation ICT Collective

Knowledge development and research

Innovation stimulation

Advise and guidance Individual


5

Key figures

> 5 000 industrial interventions each year in 2000 companies >2000 member companies 85% SME

> 100 technology experts > 100 European projects already carried out turnover of 20 million euro


6

Locally present, embedded in 3 regions Engineering of product development and manufacturing systems Systems design Virtual Engineering, Materials engineering -Composites -Surface treatment -plastics

Materials engineering

gy Prouction technology o l s -Machining nt io n -foundry no i al t -One setup machining e r h a -Materials selection/testing e c m s t i -Pressure equipment Te lo p Ma an n -Heat treatment e g o v Product engineering & design e Or cti D Rapid manufacturing, protou t s s c d typing & tooling e o u c r d o Materials engineering P o rICT Pr -Composites & nanocomposites T P Software engineering IC -Plastics -surface treatment

Virtual Engineering Materials engineering

-Nanopowders & plasma -Magnesium thixomoulding

Micro fabrication Rapid manufacturing


7

Taking technical innovation at a higher level Technology strategy Integrated projects


Technology strategy


What is innovation? RESEARCH

€

Knowledge

INNOVATION


10

Why do you a need a strategy?

1. To make choices !


11

Is this your project pipeline?


12

Many projects = low productivity Average

100%

added value time 80%

60%

40%

20%

0% 1

2

Bron: IBM Development Efficiency Study

3

4

5

6

Number projects per engineer

21/06/2007

Why do you a need a strategy?

2. To be able to change !

“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”

Charles Darwin © sirris 2007 | www.sirris.be | [email protected] | 21/06/2007

14

Performantie

Technology evolution: the S-curve

Physical limit

Maturiteit

Take-off

Start

Innovatie aimes mostly at processes and services

Innovation is mainly incremental based upon a dominant design.

Radical innovation Time 21/06/2007

Innovation phases ,

Focus

Product innovation

Process innovation Business model innovation

Time


16

Performance

Disruptive innovation

Disruption

Time 21/06/2007

Technology strategy – a definition

A technology strategy gives choices at mid term regarding the technology portfolio of a company.

It plans the collaborations with technology providers and defines the relations with product and process innovations.


18

Example

Source: RWTH Aachen


19

Business strategy and technology strategy

Source: RWTH Aachen


20

Case: RVB • • •

•

Small enterprise Niche player, water taps Wants to develop a new generation of products by introducing more technologies. Question: in which technologies does the company have to invest?

Technology

Funnel

Market © sirris 2007 | www.sirris.be | [email protected] | 21/06/2007

21

Case: Fours Industriel Belge • • •

•

SME Heat treatment installation for metal wires Divers product portfolio based on many technologies Question: in which technologies does the company have to invest?


22

Product – Markt – Technologie Technologieën

Producten

Markten


23

Steps in a technology strategy •

Situation analysis Product-Market combinations • Competitors • Market expectations •

•

Technology analysis Internal and externe technologies • S-curve, technology position •

• • •

Analysis of the strategical impact of technologies Describe technology options Formulate strategic plan


24

Portfolio analysis of PM combinations

5

attractivity

4 3 2 1 1

2

competitivity

3

4

5


25


5 HF connectoren (telecom)

attractivity

4

LF connector Sensoren (machinebouw) 2 mm systemen

3

Chipkaarten

2 1 1

2

competitivity

3

4

5


26


5

attractivity

4

Analyseren

Investeren in groei

Desinvesteren

Uitmelken

3 2 1 1

2

competitivity

3

4

5


27

Product-Technology analysis

5

1


28

Patent research Aantal patenten CCVD 100

Patent evolution.

80 60 40 20 0 Jaar (1992-2008)

Aantal patenten per bedrijf 60 50

Number of patents per company

40 30 20 10 0 Bedrijven


29

Technology analysis Display

S-curve positie

5

Wireless transmission

Overmoulding

4

Coating

3 2 1 1

2

Technologische positie

3

4

5


30

Performantie

Market Technology analysis

Technologie domineert Onvervulde noden

Integratie domineert

MInimale performantie voor doorbraak

Technologie overtreft Klant verwachtingen Tijd

Relative % customers

Differentiatie door unieke technologie

Early Adopters

Differentiatie door unieke integratie, diensten,…

Late Adopters

Tijd © sirris 2007 | www.sirris.be | [email protected] | 21/06/2007

31

Technology analysis

S-curve positie

5

Insourcing Technologiewacht Partnerships 4 Integratie Technologiewacht 3 Analyseren Potentieel 2 Zaaien Investeren 1 1

2

Technologische positie

3

4

5


32

When is a technology strategic? 1. Does the technology have real value?

Differentiation: Increase of price

Technology

Profit Decrease of cost


33

When is a technology strategic? 2. Does the technology provide a unique advantage? Are there alternative technologies with a similar or better performance?

3. How sustainable is the advantage? Protection by patents, company secrets, …


34

Uniqueness and the life cycle Uniekheid

Complementaire Assets

Maturiteit

Takeoff

Start

21/06/2007

When is a technology strategic? 4. Can we bring the technology to the market?

Are there enough collateral assets to profit from the technology investment?

Collaboration with partners.


36

Technology options and scenario analysis •

Analysis leads to a number of technology options Own development • Partnerships • Starte new technologies/products •

•

Biggest problem of strategy: the future cannot be predicted

•

Map the potential risks / SWOT Technological risks • Market risks • Competition •


37

Scenario analysis • • • •

Select the two main uncertainties Evaluate the consequences of different options Choose a robust solution Do not close options too fast

Premix patent is ours

Steel cord market stabilises

Steel cord market grows

Competitor launches premix technology © sirris 2007 | www.sirris.be | [email protected] | 21/06/2007

38

Case

from distribution to system development

Ieco: Distributie

Eigen distrubutie

Component ontwikkelaar Component bouwer

Legende: • IECO • IECO in de toekomst • Extern

Ieco: Comp. ontwikkelaar

Ieco: Comp. bouwer

Wederdistrubutie Ieco: Distributie Ieco: Integrator

OEM producten

Ieco: Revisie

MRO

Ieco: Op maat maken


39

Eco systeem

Subassembly sturing Subassembly Subassembly Component electriciteit mechanica 3 Systeem testen 6 Elektrische motoren 9 Lakken 3 Hydraulische pomp 9 sturing Subassembly 9 CANbusSubassembly op ventiel 1 Sensoren alarm (temp, 6 ManifoldSubassembly 6 Filters Component 6 electriciteit mechanica peilniveau) 3 Systeem testen 9 Klemmenkast 6 Elektrische 9 Lakken 3 Hydraulische 9 Energie Life cycle cost 9 Bussysteem als motoren 9 Complexe manifold 9I Hydraulische ventielenpomp 9 Eco systeem sturing Subassembly Subassembly Geluidsbeheersing 9 CANbusSubassembly op ventiel interface 1 Sensoren alarm (temp, 6 Manifold 6 Filters Component 6 productie - optimalisatie peilniveau) electriciteit gewicht en afmetingen mechanica Life cycle 6cost 3 Systeem testen 6 Elektrische 9 Lakken 3 Hydraulische Energievan 9 Bussysteem 9 Klemmenkast als 0 motoren 9 Complexe manifold 9I Hydraulische ventielen 9 Telemonitoring Frequentie variator bij 0 Ontwerp elektrisch Ontwerp hydraulisch 6 Koeler 6 pomp 6 Manifold 6 Filters 9 CANbus op ventiel 1 Sensoren alarm (temp, productie - optimalisatie componenten enGeluidsbeheersing aanloop cilinder schema interface schema peilniveau) gewicht en afmetingen systemen Energie 9 Bussysteem 9 Klemmenkast als 9 Complexe manifold 9I Hydraulische ventielen 6 Frequentie variator6 bij 0 Ontwerp elektrisch Berekening 0 Ontwerp hydraulisch 6 Koeler 6 Logging Telemonitoring in situ/bij EMC van 6 Handleiding en dossiers en keuze 6 Reservoir 9 componenten en aanloop cilinder schema interface schema productie - optimalisatie van hydraulische gewicht en afmetingen systemen componenten van Frequentie 0 Ontwerp elektrisch 0 Ontwerp hydraulisch 6cilinders Koeler 9 in situ/bij 9EMC 6 Handleiding en dossiers Berekening en keuze 6 Reservoir 9 9I Hydraulische 3 variator6 bij Dynamisch gedrag van Tracing Logging Telemonitoring Stuurkaart op6ventiel componenten en aanloop cilinder schema schema van hydraulische (regeltechniek) systemen systemen? Dimensioneren ventiel Web voor aftersales 6 Virtueel componenten ontwerp van 9I Klein materiaal bv 9 6 Handleiding 6 en keuze 6 Reservoir 9I Hydraulische cilinders 9 3 Dynamisch gedrag van Tracing Stuurkaart op ventielen dossiers (voor grote OEM)Logging in situ/bij 9EMC hydraulica als Berekening koppelingen (regeltechniek) systemen component (via van hydraulische componenten Web voor aftersales ? Dimensioneren ventiel 6 Virtueel ontwerp van 9I Klein materiaal bv 9 eenvoudige CFD) 9I Hydraulische cilinders 3 Tracing 9 Stuurkaart9 op ventiel (voor grote OEM) Machine by wire hydraulica als koppelingen Simulatie fluïdumDynamisch op 9Igedrag van (regeltechniek) component (via microniveau (viasystemen Web voor aftersales ? Dimensioneren ventiel 6 ontwerp van 9I Klein materiaal bv eenvoudige CFD) complexe CFD) Virtueel (voor grote OEM) hydraulica koppelingen Machine by wire 9 9 Simulatie fluïdum op 9I Professioneel ontwerp Pneumatische sturing 1als component (via microniveau (via van hydraulische CFD) CFD) ventielencomplexe vb vooreenvoudige ATEX Machine by 9 Simulatie fluïdum op 9I Professioneel ontwerp Pneumatische sturing 1 Sensoren met meer 6 wire 9 Assemblage 6 microniveau (via van hydraulische functionaliteit dan alarm, CFD) ventielencomplexe vb voor ATEX vb ifv toepassing Professioneel ontwerp 9 Pneumatische sturing 1 Sensoren met meer 6 Assemblage 6 Real time solutions voor 3 Automatisatie van 3 van hydraulische functionaliteit dan alarm, vb nichemarkt van hydraulisch ontwerp ventielen vb voor ATEX vb ifv toepassing testopstellingen Sensoren meer 6 Assemblage 6 solutionsmet voor 3 van 3 3 PLC? Real time OntwerpAutomatisatie ifv assemblage functionaliteit dan alarm, vb nichemarkt van hydraulisch ontwerp "gemak/kost" vb ifv toepassing testopstellingen Passieve signalisatie 9I van3 3 PLC? Real time solutions voor 3 OntwerpAutomatisatie ifv assemblage pictogrammen vb nichemarkt van hydraulisch "gemak/kost" Materiaal selectie ifv vb 9I ontwerp testopstellingen 9I oxidatie Passieve signalisatie PLC? Ontwerp ifv assemblage 3 pictogrammen "gemak/kost" Materiaal selectie ifv vb 9I 9I oxidatie Passieve signalisatie pictogrammen Materiaal selectie ifv vb 9I oxidatie

Life cycle cost Eco systeem Geluidsbeheersing

3

9

8

8

12

Attractiviteit

19 17

6

11 2

16

7 10

18

1

4

6

15 14

5 13

4

2 0 0

2

4

6

Competentie

8

10

PM

Hydraulische componenten Revisie MRO-G Hydraulische componenten Revisie OEM Hydraulische systemen Integrator MRO-KM Hydraulische systemen Revisie MRO-G Pneumatische componenten Ontwikkelaar OEM Pneumatische componenten Revisie MRO-KM Pneumatische systemen Integrator MRO-G Pneumatische systemen Integrator OEM Mechanische aandrijving Integrator MRO-KM

9 6 9

T

6

9

9 9

Core - technologies

technologie

klanten

TM

partner search

technologie partner

10

Hydraulische componenten Ontwikkelaar OEM Hydraulische componenten Revisie MRO-KM Hydraulische systemen Integrator MRO-G Hydraulische systemen Integrator OEM Hydraulische systemen Revisie MRO-KM Pneumatische componenten Revisie MRO-G Pneumatische componenten Revisie OEM Pneumatische systemen Integrator MRO-KM Mechanische aandrijving Integrator MRO-G Mechanische aandrijving Integrator OEM


40

Conclusions • •

A strategic framework is needed to ensure innovations The foundations of a technology strategy: S-curve • Own technological position • Market expectations •

• •

Uniquenesss and assests lead to a competitive advantage Technology strategy (T) and business strategy (PM) should be closely linked


41

het collectief centrum van de Belgische technologische industrie

Recommend Documents