SOURCE Mr. Alex Kumara (Founder and former Vice President Director TRANS TV). Mrs. Atiek Nur Wahyuni (Founder and former Sales and Marketing Director TRANS TV, Vice President Director TRANS 7). Mr. Dian Hendrajaya (Former Marketing Services Manager TRANS TV). Mr. Edi Sunaryo (Former Traffic Manager TRANS TV). Mrs. Narizza Septianti (Former Research Manager TRANS TV).
119
120
REFERENCES Wheelen, T.L. and J.D. Hunger (2006), Strategic Management and Business Policy,10th Edition, Pearson Prentice Hall Thompson, Jr., A.A. and A.J. Strickland III (1996), Strategic Management Concept & Cases, 9th Edition,Times Mirror Higher Education Group. Kotler, P. and G. Armstrong (2004), Principles of Marketing, 10th Edition, Pearson Prentice Hall. Kapp, D. E. (2000), the Brand Mindset, McGraw-Hill. Gale, B. T. and R.C. Wood (1994), Managing Customer Value: Creating Quality and Service that Customers Can See, Free Press. Ettenson, R. and J. Knowles (2006), MIT Sloan Management Review, Merging the Brands and Branding the Merger, 47:39-49. Lee, C. C. and J. Yang, (2000), The Journal of Management Development, Knowledge Value Chain, 19:783-793. McLarty, R. (2005), Strategic Change, The Essential of Value Chain Implementation in Small and Medium Sized Enterprise, 14:45-58. AGB Nielsen Media Research (2006), TAM (Television Audience Measurement) Glossary, December, 2:1-117. AGB Nielsen Media Research (2006), Perubahan SES di 2006, January, III: 1-2. AGB Nielsen Media Research (2006), Additional Criteria for SES A, September, XXV: 1-2. AGB Nielsen Media Research (2007), AGB Nielsen Media Research Q1 (Jan – Mar) 2007 Review; limited published to subscribers only. AGB Nielsen Media Research (2007), Indonesia – General Television Overview Q1: TV Penetration / Viewers Composition; limited published to subscribers only. AGB Nielsen Media Research (2007), Channel Performance: General Finding Q! 2007; limited published to subscribers only. AGB Nielsen Media Research (2007), Special Highlights: Local Channel & Markets; limited published to subscribers only. AGB Nielsen Media Research (2007), Reception Quality: In TAM Panel Home; limited published to subscribers only. 121
AGB Nielsen Media Research (2007), advertising Performance: Q1 2007 Performance; limited published to subscribers only. Kumara, Alex (June 10th 2007), Bangkok: TV BROADCASTER WORKSHOP; unpublished document. UU no. 32 tahun 2002 tentang penyiaran, Bagian Kedelapan, Pasal 46, Butir 8 dan 9. TRANS TV, n.d,. Today Special & about us, retrieved on July 25th, 2007 from http://www.transtv.co.id/tendean/default/about_us.asp?status=tod ayspecial&aboutus=oke TRANS TV, n.d., Data Coverage Area, retrieved on July 25th, 2007 from http://www.transtv.co.id/tendean/marketing/default.asp?menu=9 TRANS 7, n.d., Profil Perusahaan ; Program TRANS 7, retrieved on July 25th, 2007 from www.trans7.co.id RCTI, n.d., Profil Perusahaan, retrieved on July 25th, 2007 from http://www.rcti.tv/aboutus/aboutus.php RCTI, n.d., Visi Misi, retrieved on July 25th, 2007 from http://www.rcti.tv/aboutus/about_visimisi.php IVM, n.d., Company Profile, retrieved on July 25th , 2007 from http://www.indosiar.com/v6/profile.htm TPI, n.d., Profile: Latar Belakang, Visi & Misi, Award, retrieved on July 25th, 2007 from http://www.tpi.tv/profile.html Lativi, n.d., Lahirnya Lativi, retrieved on July 25th , 2007 from http://www.lativi.com/v3/default.aspx# Global TV, n.d., About Global TV, retrieved on July 25th, 2007 from http://www.globaltv.co.id/index.php?menu=about&globaltv=496 13d4f76a3b97d2bfcad402faf2d04 Metro TV, n.d., Vision & Mission; History of Metro TV, retrieved on July 25th, 2007 form http://www.metrotvnews.com/ STAR ANTV, n.d., Profil Wajah Baru ANTV, retrieved on July 25th, 2007 from http://www.an.tv/ SCTV, n.d., Visi & Misi, retrieved on July 25 th, 2007 from www.sctv.co.id/visimisi SCTV, n.d., about us: Company Profile, retrieved on July 25th , 2007 from www.sctv.co.id 122
APPENDIX
123
124
Appendix A Top 20 Categories Advertised in All TV Station in 1995 Top 20 categories advertised in all TV station in 1995 1995, all TV station, by published rate card only, excluding Non-Commercial Ads, in Rp ‘000,000
HAIR CARE PRODUCTS ANALGESICS, HEADACHE REMEDIES CONFECTIONARY - CANDY, CHEWING GUMS MEDIA, AD AGENCY, PRODUCTION HOUSE CLOVE CIGARETTES MEDIA SHOPPING CORPORATE ADS, SOCIAL SERVICES TOOTHPASTE, DENTAL CREAM, TOOTHBRUSH VITAMIN, TONIC, ESSENCES, SUPPLEMENTS BANKING,FINANCIAL INSTITUTION,LEASING COUGH MEDICINES LAUNDRY CLEANSER & CARE, FABRIC SOFT' HEALTH DRINK TOILET SOAP, LIQUID SOAP PRIVATE VEHICLES GOVERNMENT, POLITIC ORGANIZATION WHITE CIGARETTES SNACKS, BISCUITS, COOKIES, CAKES AUDIO-VISUAL EQUIPMENTS COMMUNICATION EQUIPMENT, SERVICES
113,336 84,981 55,718 51,398 49,370 48,227 45,660 43,896 34,905 32,026 30,347 30,237 29,823 28,649 28,460 28,437 28,303 27,303 26,710 26,224 Source: NMR Advertising
Information Service
125
126
Appendix B Top 20 Categories Advertised in All TV Station in 1996 Top 20 categories advertised in all TV station in 1996 1996, all TV station, by published rate card only, excluding Non-Commercial Ads, in Rp ‘000,000 HAIR CARE PRODUCTS
112,804 83,827 78,567
ANALGESICS, HEADACHE REMEDIES MEDIA SHOPPING
65,869 61,924
TOOTHPASTE, DENTAL CREAM, TOOTHBRUSH TOILET SOAP, LIQUID SOAP
59,057 55,451
HEALTH DRINK CONFECTIONARY - CANDY, CHEW ING GUMS
51,330 51,297
CLOVE CIGARETTES LAUNDRY CLEANSER & CARE, FABRIC SOFT' FACIAL CLEANSER LOTION INSTANT FOOD, INSTANT NOODLES CORPORATE ADS, SOCIAL SERVICES VITAMIN, TONIC, ESSENCES, SUPPLEMENTS COMMUNICATION EQUIPMENT, SERVICES W HITE CIGARETTES SNACKS, BISCUITS, COOKIES, CAKES AUDIO EQUIPMENTS, SYSTEM, SUPPLIES OTHER MEDICAL/PHARMACEUTICAL PRODUCTS TRADITIONAL MEDICINE COUGH MEDICINES
50,786 47,910 47,102 45,352 45,063 42,806 42,467 41,451 41,174 37,781 37,740
Source: NMR Advertising Information Service
127
128
Appendix C Top 20 Categories Advertised in All TV Station in 1997 Top 20 categories advertised in all TV station in 1997 1997, all TV station, by published rate card only, excluding Non-Commercial Ads, in Rp ‘000,000 HAIR CARE PRODUCTS CLOVE CIGARETTES ANALGESICS, HEADACHE REMEDIES TOILET SOAP, LIQUID SOAP VITAMIN, TONIC, ESSENCES, SUPPLEMENTS LAUNDRY CLEANSER & CARE, FABRIC SOFT' TOOTHPASTE, DENTAL CREAM, TOOTHBRUSH COMMUNICATION EQUIPMENT, SERVICES AUDIO EQUIPMENTS, SYSTEM, SUPPLIES BANKING,FINANCIAL INSTITUTION,LEASING INSTANT FOOD, INSTANT NOODLES CONFECTIONARY - CANDY, CHEW ING GUMS W HITE CIGARETTES FACIAL CLEANSER LOTION SNACKS, BISCUITS, COOKIES, CAKES HEALTH DRINK COUGH MEDICINES SHOES, SLIPPER, SHOCK, STOCKING MOTORCYCLES, SCOOTERS, BIKES MEDIA SHOPPING
145,549 99,535 88,287 87,256 82,977 77,693 75,591 70,771 63,625 60,168 56,357 52,968 51,771 50,022 49,599 49,499 Source: NMR Advertising Information Service 48,743 47,374 46,300 44,733
129
130
Appendix D Terrestrial Channel Q1 2007
131
132
Appendix E SES ABCDE Viewer Q1 2007
133
134
Appendix F Types Programs Q1 2007
135
136
Appendix G Coverage Area TRANS TV DATA COVERAGE AREA
No
Lokasi
Ch
1
Jakarta
29
Audio
P.Out
System
(KW)
Nicam/Digital
80
Joglo
Coverage Area
- Jakarta
Tower (m)
250
Start On Air
25-Oct- 01
- Serang - Karawang - Bogor - Bekasi - Tangerang - Depok - Cikampek
2
Bandung Panyandakan
42
Nicam/Digital
10
- Kabupaten Bandung
85
25 0ct 2001
- Kodya Bandung - Cimahi
137
3
Semarang
29
Nicam/Digital
20
Bukit Gombel
- Kabupaten Semarang
125
24 Nop 2001
100
30 Nop 2001
- Kodya Semarang - Kabupaten Pekalongan - Kodya Pekalongan - Kabupaten Kudus - Kabupaten Demak
4
Yogyakarta/Solo Patuk
24
Nicam/Digital
20
- Kabupaten Yogyakarta - Kabupaten Magelang - Kodya Magelang - Kabupaten Bantul - Kabupaten G. Kidul - Kabupaten Sleman - Surakarta - Sragen - Karang Anyar - Wonogiri - Sukoharjo - Klaten - Boyolali
138
5
Surabaya
22
Nicam/Digital
30
Sambi Sari
- Surabaya
200
15 Nop 2001
- Bangkalan - Mojokerto - Sidoarjo - Gresik - Lamongan - Kertosono
6
Medan
27
Nicam/Digital
20
Sibolangit
- Kodya Medan
85
30 Nop 01
- Kodya Binjai - Kodya Tebing Tinggi - Kabupaten Langkat - Kabupaten Deli Serdang
7
Makasar Bonto maranu
45
Nicam/Digital
15
- Makasar
100
16 Mei 2003
- Pangkajene - Maros - Bantaeng - Takalar - Janeponto
139
- Gowa - Bontosungo 8
Batam
45
Stereo
1
Sekupang
- Sekupang
100
12 Juni 2003
60
30 April 2004
- Batu Aji - Nagoya - Nongsa - Batu Merah - Kabil - P. Sambu - P. Belakang Padang - P. Dangsi - P. Seraya - P. Bokur
9
Pekan Baru
24
Stereo
1
- Pekanbaru
Bukit raya,
- Bangkinang
Pekanbaru
- Tebing tinggi - Merbau - Pantai raja
140
10
Manado
24
Stereo
1
Wanea
- Manado
100
7 Mei 2004
100
7 Agustus 2004
- Tondano - Bitung - P. Bunaken
11
Madiun
50
Nicam/Digital
5
Plaosan, Magetan
- Kodya Madiun - Kabupaten Madiun - Kabupaten Magetan - Kabupaten Ngawi - Kabupaten Ponorogo - Plaosan - Nganjuk
14
Banjarmasin
32
Stereo
1
- Banjarmasin
60
11 Mei 2005
- Martapura - Anjirmuara - Sungai puntik - Gambut 16
Purwokerto Kaliwedi,
43
Nicam/Digital
10
- Purwokerto
100
28-Jan-05
- Purbalingga
141
Banyumas
- Banjarnegara - Kebumen - Cilacap - Karangpucung - Baturaden
17
Tegal
57
Nicam/Digital
10
- Tegal
Gantungan,
- Pemalang
Jatinegara
- Brebes
100
2-Feb-05
60
12-Apr-05
- Pekalongan - Karanganyar - Randudongkal - Margasari - Larangan 18
Malang Batu
22
Stereo
1
- MALANG - BATU - SINGOSARI - LAWANG - PURWODADI - KEPANJEN
142
- PAKISAJI - WAGIR - LAWANG - BULULAWANG - GONDANGLEGI - PAKIS - TUMPANG - TAJINAN - KREBETWETAN - JABUNG - SUKOREJO 119 Lampung
26
Stereo
1
100
Kemiling 20
Mataram
Stereo
1
100
21
Kupang
Stereo
1
100
22
Jayapura
Stereo
1
- Jayapura
75
23 Okt 2004
- Abepura
143
- Wutong - Genyem
144
23
Balikpapan
Stereo
1
100
24
Pontianak
Stereo
1
80
25
Samarinda
Stereo
1
80
26
Padang
Stereo
1
80
27
Banda Aceh
Stereo
1
80
28
Jambi
Stereo
1
60
29
Kediri
Stereo
1
60
30
Garut
Stereo
2
60
31
Jember
Stereo
1
60
Appendix H Perfromance TRANS TV PERFORMANCE TRANS TV Channel Share setelah muncul TRANS7
Date
3 - 9 September 2006 10 - 16 September 2006 17 - 23 September 2006 24 - 30 September 2006 1 - 7 Oktober 2006 8 - 14 Oktober 2006 15 - 21 Oktober 2006 22 - 28 Oktober 2006 20 Okt - 4 Nov 2006 5 - 11 Noveber 2006 12 - 18 November 2006 19 - 25 November 2006 16 Nov - 2 Desember 2006 3 - 9 Desember 2006 10 - 16 Desember 2006
Week of week 0636 week 0637 week 0638 week 0639 week 0640 week 0641 week 0642 week 0643 week 0644 week 0645
TRANS TV 12,1 12,7 12,7 13,1 14,1 13,5 14,0 13,6 14,0 13,6
week 0646
13,3
week 0647 week 0648 week 0649 week 0650
13,7 14,7 15,1 16,2
Q4 2006
145
17 - 23 Desember 2006 24 - 30 Desember 2006 31 Des - 6 Januari 2007 7 - 13 Januari 2007 14 - 20 Januari 2007 21 - 27 Januari 2007 28 Jan - 3 Februari 2007 4 - 10 Februari 2007 11 - 17 Februari 2007 18 - 24 Februari 2007 25 Feb - 3 Maret 2007 4 - 10 Maret 2007 11 - 17 Maret 2007 18 - 24 Maret 2007 25 - 31 Maret 2007 1 - 7 April 2007 8 - 14 April 2007 15 - 21 April 2007 22 - 28 April 2007 29 Apr - 5 Mei 2007 6 - 12 Mei 2007 13 - 19 Mei 2007 20 - 26 Mei 2007 27 Mei - 2 Juni 2007 3 - 9 Juni 2007
146
week 0651 week 0652 week 0701 week 0702 week 0703 week 0704 week 0705 week 0706
15,7 16,6 16,3 14,8 15,2 15,5 15,0 14,7
week 0707
15,1
week 0708 week 0709 week 0710 week 0711 week 0712 week 0713 week 0714 week 0715 week 0716 week 0717 week 0718 week 0719
14,7 15,0 14,6 13,7 14,0 13,4 13,3 13,2 12,8 13,9 13,8 13,8
week 0720
14,1
week 0721 week 0722 week 0723
13,4 13,4 12,4
Q1 2007
Q2 2007
10 - 16 Juni 2007 17 - 23 Juni 2007 24 - 30 Juni 2007 1 - 7 Juli 2007 8 - 14 Juli 2007 15 - 21 Juli 2007 22 - 28 Juli 2007 29 Jul - 4 Agustus 2007 5 - 11 Agustus 2007
week 0724 week 0725 week 0726 week 0727 week 0728 ---------
12,7 13,3 13 13 12,7 ---------
147
148
Appendix I Channel Share Perfromance TRANS TV
149
