95
Lampiran 1 Kuesioner Penelitian Analisis Pengaruh Brand Loyalty (Loyalitas Merek), Brand Association (Asosiasi Merek), Brand Awareness (Kesadaran Merek), dan Perceived Quality(Persepsi Kualitas) terhadap Keputusan Pembelian Pelanggan dalam menggunakan Jasa Gojek Bersama dengan kuesioner ini saya meminta kesediaan saudara/i untuk mengisi pernyataan yang saya ajukan. Informasi yang saudara/i berikan merupakan bantuan yang sangat berarti bagi saya dalam menyelesaikan penelitian ini. Atas kesedian saudara/i meluangkan waktu saya ucapkan terimakasih.
I.
Data Responden 1. Usia
:
2. Jenis Kelamin
: Laki-laki / Perempuan
3. Pekerjaan
:
II. Tanggapan Responden Ket
: Saudara/i diminta untuk memberi tanda silang (X) atau ceklis (√) Salah satu skala yang tersedia pada kolom disamping pernyataan, keterangan skala tersebut sebagai berikut : SS
= Sangat Setuju (skor 4)
S
= Setuju (Skor 3)
TS
= Tidak Setuju (Skor 2)
STS
= Sangat Tidak Setuju (Skor 1)
96
No
Pernyataan
SS
Loyalitas Merek (Brand Loyalty) (X1) Tingkatan Loyalitas 1.
Saya lebih memilih menggunakan Jasa Gojek dibanding dengan ojek online lain
2.
Meskipun harga Gojek lebih tinggi dari yang lain, saya tetap menggunakan jasa Gojek
3.
Saya
menggunakan
Jasa
Gojek
untuk
mendukung aktifitas saya sehari-hari 4.
Saya merasa puas dengan pelayanan yang diberikan oleh Gojek
5.
Saya
menyukai
variasi
layanan
yang
ditawarkan Gojek 6.
Saya akan merekomendasikan Gojek kepada kerabat saya yang lain
Asosiasi Merek (Brand Association) (X2) 7.
Gojek merupakan ojek online dengan kualitas layanan yang memuaskan
8.
Gojek memanfatkan perkembangan teknologi dalam melakukan pemasarannya
9.
Gojek memberikan atribut lengkap sehingga penumpang
merasa
nyaman
dalam
berkendara 10.
Pelanggan merasa aman ketika menggunakan jasa Gojek
11.
Gojek merupakan transportasi umum dengan harga yang murah
12.
Gojek memiliki pesaing lain yang kompetititf
13.
Gojek lebih unggul dibandingkan pesaing lainnya
S
TS
STS
97
No
Pernyataan
SS
Kesadaran Merek (Brand Awareness) (X3) Tingkatan Kesadaran Merek 14.
Saya menyadari keberadaan Gojek karena Gojek mudah ditemui
15.
Saya menyadari keberadaan Gojek karena banyak iklan yang muncul di media
16.
Saya mengenali Gojek hanya dengan melihat atribut yang digunakan drivernya
17.
Saya mengingat merek Gojek sebagai Ojek online dengan layanan yang beragam
18.
Saat menyebutkan merek ojek online, Gojek adalah yang pertama muncul di benak saya
19.
Saat akan menggunakan jasa ojek online, Gojek merupakan pilihan pertama saya Persepsi Kualitas (Perceived Quality) (X4)
20.
Penampilan
fisik
driver
Gojek
menarik
dengan melihat atribut yang digunakannya 21.
Dalam menjalankan tugas driver Gojek memakai perlengkapan berkendara lengkap
22.
Penampilan driver Gojek selalu terlihat rapih
23.
Dalam menjalankan tugasnya driver Gojek memiliki pengetahuan yang luas mengenai rute jalan
24.
Pelayanan
yang
diberikan
Gojek
mengesankan 25.
Informasi data yang disampaikan Gojek akurat sesuai dengan yang tertera pada aplikasi saat pemesanan
S
TS
STS
98
No
Pernyataan
SS
26.
Saya yakin menggunakan Gojek atas kualitas layanan yang diberikan
27.
Driver Gojek mau membantu pelanggannya dengan ramah
28.
Gojek mampu menjawab keluhan pelanggan dengan baik
29.
Gojek selalu memberikan kelengkapan seperti helm, masker, dsb tanpa diminta
30.
Gojek memperhatikan keselamatan pelanggan saat membawa penumpang Keputusan Pembelian (Y)
31.
Saya menggunakan jasa Gojek karena Gojek transportasi yang dapat melewati kemacetan
32.
Saya
menggunakan
jasa
Gojek
untuk
memudahkan kegiatan sehari-hari 33.
Saya
menggunakan
jasa
Gojek
dengan
mencari tahu sendiri Informasi mengenai Gojek 34.
Saya
menggunakan
jasa
Gojek
karena
promosi yang diberikan 35.
Saya menggunakan jasa Gojek karena kualitas pelayanannya yang baik
36.
Saya menggunakan jasa Gojek karena merek Gojek terkenal
37.
Saya berkeinginan menggunakan jasa yang diberikan Gojek kembali secara berulang
S
TS
STS
Lampiran 2. Tabulasi Pretest 30 Responden Loyalitas Merek
Asosiasi Merek
Kesadaran Merek
Persepsi Kualitas
Keputusan Pembelian
TOTAL
p1
p2
p3
p4
p5
p6
p7
p8
p9 p10 p11 p12 p13 p14 p15 p16 p17 p18 p19 p20 p21 p22 p23 p24 p25 p26 p27 p28 p29 p30 p31 p32 p33 p34 p35 p36 p37
1
4
3
3
3
4
3
4
3
3
3
3
3
3
3
2
3
3
4
3
3
3
2
3
3
3
3
3
3
3
3
3
3
3
4
3
3
3
114
2
3
3
2
3
3
3
3
4
4
3
3
3
4
3
2
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
4
4
4
4
116
3
2
2
2
3
3
2
3
4
3
3
2
2
3
2
2
3
3
3
2
2
3
2
2
2
3
3
3
2
2
3
3
2
3
3
3
3
3
96
4
3
3
2
3
2
3
3
2
3
3
3
3
3
3
3
2
3
3
3
3
3
2
2
2
3
3
3
3
4
2
3
3
2
2
3
3
2
101
5
4
2
2
3
4
3
3
4
4
3
4
4
3
4
3
3
4
4
3
3
3
3
2
3
3
3
4
3
3
3
4
3
2
3
3
3
3
118
6
4
4
3
3
4
4
4
4
3
3
2
4
4
4
3
4
4
4
3
2
3
3
3
2
3
4
3
3
3
3
4
4
3
2
3
2
4
122
7
3
3
3
3
4
4
3
3
2
3
3
4
3
4
3
4
3
3
3
3
3
2
3
3
3
3
3
3
2
3
3
3
3
3
3
3
3
113
8
3
2
3
4
4
3
4
4
3
3
2
4
3
3
2
4
3
3
3
3
3
2
2
3
3
3
3
3
4
3
3
3
3
4
3
4
3
115
9
4
4
4
4
4
3
4
4
4
4
4
3
4
4
4
4
4
4
4
3
4
3
3
3
3
4
4
4
2
3
3
3
3
3
3
4
4
133
10
3
3
2
3
3
3
3
4
3
3
3
3
3
4
3
4
3
4
4
3
2
2
2
3
3
3
3
3
3
3
3
3
3
3
3
3
3
112
11
3
2
2
3
3
2
3
3
3
3
2
3
3
3
3
3
3
3
3
3
3
2
2
3
3
3
3
2
3
3
3
4
4
4
4
4
4
110
12
3
3
3
3
3
3
3
3
4
3
3
4
3
4
3
3
3
3
3
3
3
3
3
3
3
3
3
3
2
3
3
3
3
3
3
2
3
112
13
3
2
3
3
3
3
3
4
3
3
3
3
3
3
3
3
3
3
3
3
3
3
2
2
3
3
3
3
3
3
3
2
3
3
3
3
3
108
14
3
3
3
3
3
3
3
3
3
3
3
3
4
4
3
4
3
4
3
3
2
3
3
3
4
3
4
3
3
4
3
4
3
3
4
4
4
121
15
4
3
4
4
4
3
3
4
4
4
3
3
4
4
3
4
3
4
4
3
3
3
3
3
4
4
4
3
3
4
4
3
4
4
4
3
4
132
16
4
3
3
3
4
3
3
4
3
3
3
4
4
3
3
4
4
4
4
3
4
3
4
3
4
4
4
3
3
4
4
3
4
4
4
4
4
132
17
3
3
3
4
3
4
3
4
3
4
3
3
4
4
3
4
4
4
4
3
3
3
4
3
4
3
4
3
3
4
4
4
4
4
4
4
4
132
18
4
3
4
3
3
3
3
4
4
4
3
3
4
3
3
4
3
4
3
3
4
3
3
3
3
3
3
3
3
4
4
3
4
4
3
4
4
126
19
3
3
3
3
3
3
3
3
3
4
3
3
4
4
3
4
4
3
4
3
3
3
4
4
4
4
4
4
4
4
4
3
4
4
4
3
4
130
20
4
3
3
3
3
4
4
4
4
3
4
3
4
4
3
4
3
4
3
3
4
3
3
3
3
3
3
3
4
3
3
4
4
3
4
4
4
128
21
3
3
3
3
3
3
3
3
4
3
3
3
4
4
3
4
4
4
4
3
3
3
4
4
4
4
4
4
4
4
4
3
4
3
4
3
4
130
22
3
3
2
3
3
3
3
2
3
3
2
3
3
3
3
3
3
3
3
2
3
2
3
3
3
3
3
3
2
3
3
3
3
3
4
3
3
106
23
2
3
3
3
3
2
2
3
3
3
2
3
4
4
2
4
3
3
3
3
3
4
3
3
3
3
3
3
3
3
3
3
3
2
3
3
3
109
24
3
3
3
3
3
3
3
3
4
3
3
3
3
3
3
3
4
3
3
3
3
4
4
3
3
3
3
3
3
3
4
3
4
3
4
3
3
118
25
3
3
3
3
3
3
3
4
3
3
3
3
4
4
3
4
3
3
3
3
3
3
3
4
4
3
3
3
3
4
4
4
4
3
4
3
3
122
26
3
3
3
3
4
3
4
4
3
4
4
4
4
3
3
4
3
3
4
3
4
4
3
3
3
3
3
3
3
3
3
3
4
3
4
4
3
125
27
3
3
3
3
3
3
4
3
3
3
3
3
3
4
2
4
4
3
3
3
3
3
3
3
4
3
4
4
3
4
3
3
4
4
3
4
4
122
28
4
4
3
4
4
3
4
4
4
4
3
3
4
3
2
4
3
3
4
3
3
3
4
3
3
3
3
3
3
3
4
3
3
3
3
3
3
123
29
4
4
3
3
3
3
3
3
4
4
3
4
3
4
3
3
3
4
3
3
3
3
3
3
3
3
4
3
3
3
3
3
3
3
3
3
3
119
30
3
3
3
3
3
3
3
3
3
3
3
3
4
3
2
4
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
2
3
3
2
3
110
Lampiran 3. Hasil Uji Validitas Pre Test 30 Responden Correlations Persep Persep Persep Persep Persep Persep Perse Pers Perse Perse Perse Loyalit Loyalit Loyalit Loyalit Loyali Loyali Asosia Asosi Asosi Asosia Asosi Asosia Asosi Kesad Kesad Kesad Kesad Kesad Kesad si si si si si si psi epsi psi psi psi as as as as tas tas si asi asi si asi si asi aran aran aran aran aran aran Kualita Kualita Kualita Kualita Kualita Kualita Kualit Kualit Kualit Kualit Kualit Merek Merek Merek Merek Merek Merek Merek Merek Merek Merek Merek Merek Merek Merek Merek Merek Merek Merek Merek s s s s s s as as as as as Loyalitas Merek
Pearson Correlation
1
Sig. (2tailed) N Loyalitas Merek
,454
Sig. (2tailed)
,012
,485**
,012
,021
,165
,004
,013
30
30
30
30
30
1
*
,191
,151
,384
*
,275
,021
,312
,427
,036
,142
,420
,377*
,459*
,368*
,202
,207
,336
,126
,203
,649**
,325
,155
,394*
,033
,200
,032
-,018
,349 ,288
,193
,101
,098
,370*
,225
,054
,201
-,055
,080
,294
,572**
,007
,099
,009
,040
,011
,046
,285
,273
,069
,507
,282
,000
,079
,413
,031
,861
,288
,866
,927
,059 ,123
,307
,597
,605
,044
,231
,775
,286
,774
,674
,115
,001
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
-,053
,265
,450
*
,206
,152
,432
*
*
,217
,286
,173
,299
,389
*
-,020
,142
,297
**
,122
,037
,335 ,172 ,423
*
-,106
,032
,173
,261
,029
-,274
-,070
-,168
,154
,437*
,783
,158
,013
,276
,423
,017
,039
,249
,125
,361
,108
,034
,915
,454
,111
,002
,520
,847
,070 ,362
,020
,579
,868
,361
,164
,881
,143
,714
,375
,416
,016
30
30
30
30
30
30
30
30
30
30
30
30
,294 ,438* 0,000 ,471**
,304
,063
,389
*
,186
-,032
,101
,386
*
,658**
,103
,739
,034
,324
,867
,597
,035
,000
,379
,553
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
1
*
,361
,263
,232
,275
,258
**
,283
,112 ,492**
,316
,247
**
,155
,327
,355
,316
,427
*
*
*
,230
,277
,415
*
,019
,050
,161
,218
,141
,169
,002
,130
,557
,089
,187
,001
,412
,077
,054
,088
,019
,015
,222
,138
,022 ,115
,420
,021
,425
TOTAL
,307 ,469**
*
,021
,546
,006
,579
,442
,015
,439
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
,191
,425*
1
,425*
,155
,331
,386*
,222
,539**
,052
-,030
,239
,079
,030
,323
,098
,150
,466**
,149
,095
-,026
,159
,031
,135
,224 ,253
,135 0,000
,116
,217
,060
,070
,266
-,030
,237
,162
,398*
Sig. (2tailed)
,165
,312
,019
,019
,414
,074
,035
,239
,002
,785
,875
,203
,676
,875
,082
,608
,428
,009
,432
,619
,893
,402
,871
,477
,235 ,177
,477 1,000
,540
,250
,754
,714
,155
,875
,207
,394
,030
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
,499** ,492**
,000
,229
,177
,499**
,152
,056
,013
,412*
,180
,269
,322
-,021
,282
,054
,125
,039
-,057
,349 ,134
,057 -,220
,074
,224 -,025
,030
,196
-,115
,060
,160
,394*
,006 1,000
,223
,350
,005
,421
,768
,947
,024
,342
,151
,083
,912
,132
,775
,509
,836
,764
,059 ,479
,764
,244
,697
,235
,894
,876
,300
,545
,751
,398
,031
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
*
*
,203
,430
*
,312
,300
,257
,358
,234
,023
,132
,020
,319
,005
,115
,138 ,098
,302
,120
,099
,234
,397
*
,076
-,026
,079
-,029
,200
,445*
,466 ,607
,104
,528
,603
,212
,030
,691
,891
,678
,878
,290
,014
30
30
30
30
30
30
30
30
30
30
30
30
-,079
,144
,095
,149
-,140
,228
,146
,306
,678
,448
,619
,431
,460
,225
,442
,100
30
30
30
30
30
30
,151
,361
,425*
1
,224
,004
,427
,050
,019
30
30
30
30
*
*
,263
,155
,224
30
,235
,005
30
30
1
*
,172
-,043
,115
,370
,035
,365
,822
,546
,044
,035
,281
,018
,094
,108
,171
,052
,213
,904
,488
,917
,086
,980
,546
30
30
30
30
30
30
30
,009
30
,508**
30
,015 1,000
,260
Pearson Correlation
30
30
Pearson Correlation
N
30
Pearson Correlation
,450
Sig. (2tailed)
,013
,036
,161
,414
,235
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
**
*
1
,297
,083
,172
,289
,186
,036
-,060
-,050
,219
,132
,131
,149
-,067
,327
-,096
,024
-,107
-,132
,101 -,048
,233
,117 -,114
,110
,661
,362
,121
,326
,850
,754
,794
,246
,486
,489
,432
,724
,077
,613
,900
,574
,487
,596 ,803
,215
,540
N Asosiasi Merek
,450*
30
Sig. (2tailed)
Sig. (2tailed)
Loyalitas Merek
,260 ,508**
*
,421
N Loyalitas Merek
,421*
30
Pearson Correlation
N Loyalitas Merek
*
Pearson Correlation
N Loyalitas Merek
30
,454*
Keput Keput Keputu Keputu Keputu Keputus Keputusa usan usan san san san an n Pemb Pemb Pembe Pembel Pembel Pembeli Pembelia elian elian lian ian ian an n
Pearson Correlation Sig. (2tailed)
,384
**
,275
,232
,331 ,499
,007
,142
,218
,074
,485
,005
,386
,035
,386
,386
30
,549
N Asosiasi Merek
**
,172
,297
,006
,365
,110
30
30
30
30
,000 -,043
,083
,234
,661
,213
,386
Sig. (2tailed)
,099
,783
,141
,035
Pearson Correlation
,492
30
30
30
30
**
,265
,258
,222
,009
,158
,169
,239 1,000
,469
30
,822
30
30 1
30
30
30
30
30 *
30
30
30
30
30
30
30
30
30
30
30
30
0,000
,029
,448
*
,094
,319
,239
,072
,297
,216
-,044
-,060
1,000
,879
,013
,621
,086
,204
,706
,111
,251
,818
,754
30
30
30
30
30
30
30
30
30
30
30
30
30
,033
,162 ,038 -,114 0,000
,239
,321
,014
,236
,239
-,007
,280
,331
,417*
,865
,393 ,841
,204
,084
,940
,210
,203
,970
,134
,074
,022
30
,234
,276
,276
,080
,382
,213
,139
,140
,675
,037
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
1
,327
,397
*
-,042
,207
,110
,167
-,112
,135
,334
,161
,207
,262
,391
*
,220
,172
-,093
,155 ,219
,187
,107
,040
,300 -,041
,097
,067
,083
,033
,224
,370*
,078
,030
,827
,272
,562
,378
,556
,476
,071
,394
,273
,161
,033
,243
,365
,623
,413 ,244
,322
,572
,832
,107
,828
,611
,724
,661
,863
,234
,044
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
,377*
,450*
,546**
,539**
,229
,115
,172
,276
,327
1
,333
,020
,413*
,134
,284
,299
,099
,233
,569**
,201
,351
,302
,375*
,198
,148
,264 ,373*
,250 0,000
,275
,323 -,010
,306
,261
,081
,224
,245
,568**
Sig. (2tailed)
,040
,013
,002
,002
,223
,546
,362
,139
,078
,072
,915
,023
,480
,128
,108
,604
,215
,001
,287
,057
,105
,041
,294
,436
,159 ,042
,183 1,000
,142
,081
,100
,163
,670
,235
,192
,001
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
,459*
,206
,283
,052
,177
,370*
,289
,276
,397*
,333
1
,172
,241
,310
,414*
,126
,203
,336
,401*
,542**
,394*
,366*
,171
,233
,070
,058 ,329 ,412*
,101
,061
,088
,031
,054
,044
,102
,234
,084
,505**
Sig. (2tailed)
,011
,276
,130
,785
,350
,044
,121
,140
,030
,072
,363
,200
,096
,023
,507
,282
,069
,028
,002
,031
,047
,366
,215
,713
,760 ,076
,024
,597
,751
,642
,871
,775
,817
,593
,213
,659
,004
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
Pearson Correlation
,368*
,152
,112
-,030 ,499**
,386*
,186
,080
-,042
,020
,172
1
-,099
,299
,222
,097
,132
,131
,149
,157
,185
,135
,024
,033
-,132
,101 ,095
,081 0,000 -,114
,060
,144
-,116
-,069
-,140
-,093
-,097
,215
Sig. (2tailed)
,046
,423
,557
,875
,005
,035
,326
,675
,827
,915
,363
,603
,109
,239
,609
,486
,489
,432
,407
,328
,478
,900
,864
,487
,596 ,617
,670 1,000
,549
,751
,448
,543
,716
,460
,626
,609
,255
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
Pearson Correlation
,202
,432
*
**
,239
,152
,203
,036
,382
*
,207
,413
*
,241
-,099
,237
,099
**
,175
,279
**
,134
,339
**
**
,351
,413
*
**
**
*
*
,334
,029
,413
*
,184
**
,664**
Sig. (2tailed)
,285
,017
,006
,203
,421
,281
,850
,037
,272
,023
,200
,603
,206
,603
,000
,355
,136
,006
,481
,067
,002
,001
,057
,023
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
,207
,379
*
,316
,079
,056
,430
*
-,060 0,000
,110
,134
,310
,299
,237
1
*
*
,323
,418
*
,347
,296
-,188
,254
,225
,430
*
*
,273
,039
,089
,676
,768
,018
,754 1,000
,562
,480
,096
,109
,206
,018
,082
,021
,060
,112
,320
,175
,231
,018
N Kesadaran Pearson Merek Correlation Sig. (2tailed) N Kesadaran Pearson Merek Correlation
,492
30
1
30
,418
,021
,652
,428
,487
,536
,562
,402
,028
30
30
,958
Pearson Correlation
N
30
30
,549 1,000
Pearson Correlation
N
Asosiasi Merek
30
*
,275
N
Asosiasi Merek
30
-,053
N
Asosiasi Merek
30
,307
Sig. (2tailed)
Asosiasi Merek
30
Pearson Correlation
N Asosiasi Merek
30
30
30
,292
,231 ,487
,009 ,209
,117
,218
,006
,016
,036
,071
,879
,023
,330
,001
,000
30
30
30
30
30
30
30
30
30
30
30
30
**
**
,103
,347
,184 ,475
**
,139
-,144
,060
-,094
,321
,505**
,002
,590
,060
,329
,008
,465
,447
,754
,621
,084
,004
30
30
30
30
30
30
30
30
30
30
30
,223 -,117
,114
,219
,261
,221
-,149
,276
,093
,219
,405*
30
,296 ,503
,112 ,005
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
,217
,247
,030
,013
,312
-,050
,029
,167
,284
*
,222
,099
*
1
,024
,308
*
*
,067
,242
,096
,078
,107
,132
*
,333
,418
,412
,377
30
,236
,468
,336
,414
30
,404
,536
,434
,384
,555
Sig. (2tailed) N Kesadaran Pearson Merek Correlation Sig. (2tailed) N Kesadaran Pearson Merek Correlation Sig. (2tailed) N Kesadaran Pearson Merek Correlation Sig. (2tailed) N Kesadaran Pearson Merek Correlation Sig. (2tailed) N Persepsi Kualitas
,187
,875
,947
,094
,794
,879
,378
,128
,023
,239
,603
,021
30
,899
,097
,024
,040
,724
,198
,613
,680
,574
,487
,027 ,072
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
,126
,286
**
,323
,412
*
,300
,219
,448
*
-,112
,299
,126
,097 ,652**
,428
*
,024
1
,210
,267
**
,161
,153
,310
,421
*
*
*
*
,507
,125
,001
,082
,024
,108
,246
,013
,556
,108
,507
,609
,018
,899
,265
,153
,006
,397
,420
,095
,020
,579
,000
,494
,450
,013
,436
,016 30
,361
30
30
,255 ,381*
,050 ,173 30
,236
30
,038
,549
30
,246
,164
,241
,431
,140
,626
,246
,027
30
30
30
30
30
30
30
30
30
,104 ,611**
,300
,314
,432
*
,176
,146
,211
**
,649**
,584
,000
,108
,091
,017
,352
,442
,264
,003
,000
30
30
,522
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
,173
,155
,098
,180
,257
,132
,094
,135
,099
,203
,132
,175
,323
,308
,210
1
,308
,369*
-,024
,169
,312
,476**
,196
,428* ,582** ,617** ,559**
,126 ,369* ,558**
,117
,261
,106
,161
,069
,447*
,536**
,282
,361
,412
,608
,342
,171
,486
,621
,476
,604
,282
,486
,355
,082
,097
,265
,097
,045
,899
,371
,093
,008
,299
,018
,507
,539
,163
,576
,394
,716
,013
,002
,001 ,000
,001
,045
,001
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
,649**
,299
,327
,150
,269
,358
,131
,319
,334
,233
,336
,131
,279
,418*
,412*
,267
,308
1
,333
,067
,100
,019
,147
,060
,233
,404* ,523**
,172
,117
,333
,312
,306
,116
,106
,050
,164
,462*
,552**
,000
,108
,077
,428
,151
,052
,489
,086
,071
,215
,069
,489
,136
,021
,024
,153
,097
,072
,724
,600
,920
,439
,751
,215
,027 ,003
,362
,540
,072
,094
,101
,543
,578
,794
,387
,010
,002
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
,325
,389
*
,355
**
,322
,234
,149
,239
,161
**
*
**
,347
,377
*
**
*
,333
1
*
,165
,261
**
*
*
**
*
**
*
*
,122
,366
*
,226
,333
,193
,329
,715**
,079
,034
,054
,009
,083
,213
,432
,204
,394
,001
,028
,432
,006
,060
,040
,006
,045
,072
,033
,383
,164
,003
,015
,020
,002 ,010
,004
,231
,048
,023
,521
,047
,231
,072
,306
,076
,000
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
*
*
,201
-,111 ,236
,302
,385
*
,174
,023
,089
,156
,307
,067
,318
,040
,366*
,287
,559 ,210
,105
,036
,359
,904
,640
,410
,099
,724
,087
,833
,047
30
30
,466
,569
,401
,494
,369
**
,157
,134
,296
,067
,161
-,024
,067
,391
,407
,481
,112
,724
,397
,899
,724
,033
-,020
,316
,149 -,021
,023
-,067
,072
,207
,201 ,542
Sig. (2tailed)
,413
,915
,088
,432
,904
,724
,706
,273
,287
,002
30
,912
,149 ,487
30
,391
1
,521
,441
,071
,286
,152
,438
,711
,125
,422
,015
,422
30
30
,540
,203
,155
,553
30
30
,414
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
,394
,142
,427
*
,095
,282
,132
,327
,297
,262
,351
,394
*
,185
,339
-,188
,242
,153
,169
,100
,165
,071
1
,303
,225
,015
-,128
,247 ,000
,128 0,000
,028
,132 -,057
,341
,149
,100
,359
,229
,410*
Sig. (2tailed)
,031
,454
,019
,619
,132
,488
,077
,111
,161
,057
,031
,328
,067
,320
,198
,420
,371
,600
,383
,711
,104
,231
,939
,502
,188 ####
,502 1,000
,885
,488
,065
,432
,600
,051
,223
,025
30
30
30
30
30
30
30
30
30
30
30
30
,033
,297
,442
*
-,026
,054
,020
-,096
,216
,391
*
,302
,366
*
Sig. (2tailed)
,861
,111
,015
,893
,775
,917
,613
,251
,033
,105
30
30
30
30
30
30
30
30
30
30
N
,767
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
,135 ,536**
,254
,096
,310
,312
,019
,261
,286
,303
1
**
,218
,173
,143 ,202
,302
,099
,261
,337
,077
,313
-,171
,250
,030
,207
,464**
,047
,478
,002
,175
,613
,095
,093
,920
,164
,125
,104
,004
,248
,362
,450 ,283
,105
,602
,164
,069
,688
,092
,368
,182
,874
,273
,010
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
,508
30
30
,225 ,364
*
Pearson Correlation
30
,460 ,510
Pearson Correlation
N Persepsi Kualitas
,249
Pearson Correlation
N Persepsi Kualitas
,069
30
30
Persepsi Kualitas
Pearson Correlation
,200
,553**
,439*
,159
,125
,319
,024
-,044
,220
,375*
,171
,024 ,562**
,225
,078
,421*
,476**
,147
,521**
,152
,225
,508**
Sig. (2tailed)
,288
,002
,015
,402
,509
,086
,900
,818
,243
,041
,366
,900
,231
,680
,020
,008
,439
,003
,422
,231
,004
N Persepsi Kualitas
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
,230
,031
,039
,005
-,107
-,060
,172
,198
,233
,033
,351
,430*
,107
,450*
,196
,060
,441*
,438*
,015
,218
,523**
1
,511**
Sig. (2tailed)
,866
,520
,222
,871
,836
,980
,574
,754
,365
,294
,215
,864
,057
,018
,574
,013
,299
,751
,015
,015
,939
,248
,003
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
*
*
,132
,436
*
*
,233
,422
*
,201
-,128
,173
**
**
Pearson Correlation
30
1
,292
,224
,576**
,006
,004
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
*
,224
,349
,138
,101
,162
,155
,264
,058
,101 ,468
*
,208
,452
*
,235
,059
,466
,596
,393
,413
,159
,760
,596
,271
,012
,009
,112
,027
,559
,188
,450
,026
,050
,001
,027
,002
,271 ,064
**
,362
,022
30 ,532**
**
,502
,070
30 ,300
*
,287
,059
30 ,139
**
,020
Sig. (2tailed)
30 ,479**
**
,215
,406
30 ,363*
**
,018
,143
30 ,465**
*
,016
,247
30 ,296
**
,487
-,111
30 ,340
*
,028
,553
30
,240 ,576**
,002
,023
,404
30
30
,487
,582
30
,108
,713
,361
30
30
,436
,404
30
,208 ,342 ,480**
,463
,623
,296
,000
30
,865
,415
,027
,007
,487
,335
,910
30
,546
**
,012
,048
,764
30
,330
30
,477
*
,005
,010
,138
30
,250
,452 ,693
,012 ,000 30
,420
,036
,002
,235
,003
,001
30
30
30
30
30
30
30
30
30
30
30
30
**
**
*
**
,033
,286
,081
,235
-,079
**
,593**
,007
,861
,125
,670
,210
,676
,002
,001
,490
,003
,006
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
,294
,253
,134
,098
-,048
,038
,219
,373
*
,329
,095
,236
**
,333
,255
**
**
*
,236
,000
,202
,359
,342
**
**
1 ,533**
Sig. (2tailed)
,123
,362
,115
,177
,479
,607
,803
,841
,244
,042
,076
,617
,209
,005
,072
,173
,000
,003
,010
,210
1,000
,283
,052
,064
,000
,003
,002
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
Pearson Correlation
,193
,423
*
*
,135
,057
,302
,233
-,114
,187
,250
,412
*
,081
,292
**
,223
,381
*
**
,172
**
,302
,128
,302
**
**
*
**
**
1
Sig. (2tailed)
,307
,020
,015
,477
,764
,104
,215
,549
,322
,183
,024
,670
,117
,002
,236
,038
,001
,362
,004
,105
,502
,105
30
30
,438
,536
,559
,510
,466
,009
,480
,007
,420
,021
,490 ,533
,006 ,002
,144 ,391
,447
,033
30
,484
,542
30
30
30
30
30
30
30
30
30
,122 ,598**
,342
,094
,221
,306
,238
,262
**
,621**
,519
,000
,064
,619
,241
,100
,206
,161
,004
,000
30
30
30
,511
30
30
30
30
30
30
30
,261 ,363*
,198 -,040
,165
,065
,020
,056
,299
,568**
,163
,294
,384
,732
,915
,769
,108
,001
,049
,833
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
Pearson Correlation
,101
-,106
0,000
0,000 -,220
,120
,117 0,000
,107
0,000
,101
0,000
,231
,103
-,117
,104
,126
,117
,225
,385*
0,000
,099
,088
,240
,261
,144 ,122
,261
1
,113
,240
,231
,180
,094
,233
,184
,104
,266
Sig. (2tailed)
,597
,579
1,000
1,000
,528
,540 1,000
,572
1,000
,597
1,000
,218
,590
,540
,584
,507
,540
,231
,036
1,000
,602
,644
,202
,163
,447 ,519
,163
,553
,202
,218
,340
,622
,215
,331
,584
,156
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
-,114 ,487**
,347
,114
,611**
,369*
,333
,364*
,174
,028
,261
,521**
,576**
,864**
,060
,549
,000
,045
,072
,048
,359
,885
,164
,003
,001
,000
N
,244
30
30
30
30
30
30
30
30
30
30
30
Pearson Correlation
,098
,032
,471**
,116
,074
,099
-,114
,239
,040
,275
,061
Sig. (2tailed)
,605
,868
,009
,540
,697
,603
,549
,204
,832
,142
,751
,549
,006
30
,517
,002
1 ,530
,530
,537
,117
30
,693
,384
,007
,172
,460
,542
,000
30
,523
,480
,163
,288
,617
,261 ,864
,021
Pearson Correlation
,503
,001
30
,847
**
,003
,113
,927
30
,644
,009
30
,413
*
,026 ,052
,066
-,132
30
,655**
30
,070
*
,403*
,001
,148
30
,021
30
-,093
30
,454*
,202
,033
**
,184
30
-,132
,511
,499**
,007
,115
,489
,217
30
,135 -,057
,428
,088 ,521** ,565**
30
,277
,402
,406* ,359 ,466**
30
,037
,349
N
Persepsi Kualitas
,004
-,018
Pearson Correlation
N
Persepsi Kualitas
,006
,122
N
Persepsi Kualitas
,003
30
N
Persepsi Kualitas
,489**
,032
Sig. (2tailed)
Persepsi Kualitas
,523**
Pearson Correlation
N Persepsi Kualitas
,001
1
30
30
30
30
30
30
30
30
30
30
,391* ,598** ,363*
30
30
,113
1 ,549**
,252
,671**
,543**
,464**
,297
,682**
,667**
,033 ,000
,553
,002
,179
,000
,002
,010
,111
,000
,000
,049
N Keputusan Pearson Pembelian Correlation Sig. (2tailed) N Keputusan Pearson Pembelian Correlation Sig. (2tailed) N Keputusan Pearson Pembelian Correlation Sig. (2tailed) N Keputusan Pearson Pembelian Correlation Sig. (2tailed) N Keputusan Pearson Pembelian Correlation Sig. (2tailed) N Keputusan Pearson Pembelian Correlation Sig. (2tailed) N Keputusan Pearson Pembelian Correlation Sig. (2tailed) N TOTAL
Pearson Correlation
30
30
30
30
30
30
30
30
30
30
*
,173
,304
,217
,224
,234
-,079
,321
,300
,323
,044
,361
,103
,250
,235
,212
,678
,084
,107
,081
30
,370
30
30
30
,088
,060
,434
*
30 ,184
,642
,751
,016
,329
30
30
30
30
30
,219
,300
**
,312
,414
*
,023
,246
,108
,001
,094
,023
,904
,558
30
30
30
30
30
30
30
,132
,337
**
,340
**
**
,488
,069
,001
,066
,565
,480
,007
30
30
30
30
,342
,198
,240 ,549
,007 ,064
,294
,202
,484
1
,002
30
30
30
30
30
30
30
,213
,400
*
,161
,312
-,103
,325
,590**
,259
,029
,395
,094
,589
,080
,001
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
,261
,063
,060 -,025
,397
*
,144
,014
-,041
-,010
,031
,144
,384
*
**
,261
,314
,117
,306
,122
,089
-,057
,077
,217
,296
,292
,033 ,094 -,040
,231
,252
,213
1
,292
,007
,440
*
,205
,410
*
,398*
,231
,164
,739
,754
,030
,448
,940
,828
,958
,871
,448
,036
,008
,164
,091
,539
,101
,521
,640
,767
,688
,250
,113
,117
,861 ,619
,218
,179
,259
,117
,970
,015
,276
,024
,029
30
,894
30
30
30
,225
,475
30
**
,833
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
,054
,029
,389*
,070
,030
,076
,095
,236
,097
,306
,054
-,116
,334
,139
,221
,432*
,261
,116
,366*
,156
,341
,313
,499**
,465**
,542**
,286 ,221
,165
,180 ,671**
,400*
,292
1
,499**
,641**
,464**
,602**
,607**
,775
,881
,034
,714
,876
,691
,619
,210
,611
,100
,775
,543
,071
,465
,241
,017
,163
,543
,047
,410
,065
,092
,005
,010
,002
,125 ,241
,384
,340
,000
,029
,117
,005
,000
,010
,000
,000
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
,201
-,274
,186
,266
,196 -,026
,149
,239
,067
,261
,044
-,069
,029
-,144
-,149
,176
,106
,106
,226
,307
,149
-,171
,184
,363*
,384*
,081 ,306
30
,065
,094 ,543**
,161
,007
,499**
1
,324
,528**
,509**
,382*
,286
,143
,324
,155
,300
,891
,431
,203
,724
,163
,817
,716
,879
,447
,431
,352
,576
,578
,231
,099
,432
,368
,330
,048
,036
,670 ,100
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
-,055
-,070
-,032
-,030 -,115
,079
-,140
-,007
,083
,081
,102
-,140
,413*
,060
,276
,146
,161
,050
,333
,067
,100
,250
,454*
,479**
,774
,714
,867
,875
,545
,678
,460
,970
,661
,670
,593
,460
,023
,754
,140
,442
,394
,794
,072
,724
,600
,182
,012
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
,732
,622
,002
,395
,970
,005
,080
,003
,004
,037
30
30
30
30
30
30
30
30
30
30
30
30
,537**
,235 ,238
,020
,233 ,464**
,312
,440*
,641**
,324
1
,378*
,462*
,433*
,007
,002
,210 ,206
,915
,215
,010
,094
,015
,000
,080
,039
,010
,017
30
30
30
30
30
30
30
30
30
30
30
30
30
**
**
*
1
*
,377*
,011
,040
30
30
30
,080
-,168
,101
,237
,060 -,029
,228
,280
,033
,224
,234
-,093
,184
-,094
,093
,211
,069
,164
,193
,318
,359
,030
,021
,139
,224
-,079 ,262
,056
,184
,297
-,103
,205
,674
,375
,597
,207
,751
,878
,225
,134
,863
,235
,213
,626
,330
,621
,626
,264
,716
,387
,306
,087
,051
,874
,910
,463
,235
,676 ,161
,769
,331
,111
,589
,276
,010
,003
,039
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
,294
,154
,386
*
,162
,160
,200
,146
,331
,224
,245
,084
**
*
*
,329
,040
,229
,207
,403
*
,300
**
**
**
,299
,104 ,682
,115
,416
,035
,394
,398
,290
,442
,074
,234
,192
,659
,002 ,004
,108
30
30
30
30
30
30
30
30
30
30
30
**
*
**
*
*
*
,306
*
*
**
**
,572
,437
,658
,398
,394
,445
,417
,370
,568
,505
**
,321
,219
,609
,001
,084
,246
,003
,013
,010
,076
,833
,223
,273
,027
,108
,003
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
,215 ,664**
**
*
**
**
**
**
*
*
**
**
**
**
**
**
**
-,097 ,555
,505
,405
,522
,649
,447
,536
,462
,552
,715
,366
,410
,464
,655
,532
,517
,576
,542 ,511
,593 ,621
,568
,464
,528
,378
,459
30
30
30
30
30
30
30
30
**
,325
,410
*
**
**
*
*
1
,699**
,584
,000
,080
,024
,000
,004
,010
,011
30
30
30
30
30
30
30
30
30
30
,266 ,667** ,590**
*
**
*
*
*
**
1
,398
,602
,607
,509
,382
,462
,433
,459
,377
,000
,699
Sig. (2tailed) N
,001
,016
,000
,030
,031
,014
,100
,022
,044
,001
,004
,255
,000
,004
,027
,000
,002
,002
,000
,047
,025
,010
,000
,002
,001
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
30
*. Correlation is significant at the 0.05 level (2-tailed). **. Correlation is significant at the 0.01 level (2-tailed).
,001 ,000 30
30
,001
,156
,000
,001
,029
,000
,037
,017
,040
,000
30
30
30
30
30
30
30
30
30
30
30
106
Lampiran 4. Kuesioner 100 Responden Analisis Pengaruh Brand Loyalty (Loyalitas Merek), Brand Association (Asosiasi Merek), Brand Awareness (Kesadaran Merek), dan Perceived Quality (Persepsi Kualitas) terhadap Keputusan Pembelian Pelanggan dalam menggunakan Jasa Gojek
Bersama dengan kuesioner ini saya meminta kesediaan saudara/i untuk mengisi pernyataan yang saya ajukan. Informasi yang saudara/i berikan merupakan bantuan yang sangat berarti bagi saya dalam menyelesaikan penelitian ini. Atas kesedian saudara/i meluangkan waktu saya ucapkan terimakasih.
I.
Data Responden 1. Usia
:
2. Jenis Kelamin
: Laki-laki / Perempuan
3. Pekerjaan
:
II. Tanggapan Responden Ket
: Saudara/i diminta untuk memberi tanda silang (X) atau ceklis (√) Salah satu skala yang tersedia pada kolom disamping pernyataan, keterangan skala tersebut sebagai berikut : SS
= Sangat Setuju (skor 4)
S
= Setuju (Skor 3)
TS
= Tidak Setuju (Skor 2)
STS
= Sangat Tidak Setuju (Skor 1)
107
No
Pernyataan
SS
Loyalitas Merek (Brand Loyalty) (X1) Tingkatan Loyalitas 1.
Saya lebih memilih menggunakan Jasa Gojek dibanding dengan ojek online lain
2.
Meskipun harga Gojek lebih tinggi dari yang lain, saya tetap menggunakan jasa Gojek
3.
Saya
menggunakan
Jasa
Gojek
untuk
mendukung aktifitas saya sehari-hari 4.
Saya merasa puas dengan pelayanan yang diberikan oleh Gojek
5.
Saya
menyukai
variasi
layanan
yang
ditawarkan Gojek 6.
Saya akan merekomendasikan Gojek kepada kerabat saya yang lain
Asosiasi Merek (Brand Association) (X2) 7.
Gojek merupakan ojek online dengan kualitas layanan yang beragam
8.
Gojek memanfatkan perkembangan teknologi dalam melakukan pemasarannya
9.
Gojek memberikan atribut lengkap sehingga penumpang
merasa
nyaman
dalam
berkendara 10.
Pelanggan merasa aman ketika menggunakan jasa Gojek
11.
Gojek merupakan transportasi umum dengan harga yang murah
12.
Gojek memiliki pesaing lain
13.
Gojek lebih unggul dibandingkan pesaing lainnya
S
TS
STS
108
No
Pernyataan
SS
Kesadaran Merek (Brand Awareness) (X3) Tingkatan Kesadaran Merek 14.
Saya menyadari keberadaan Gojek karena Gojek mudah ditemui
15.
Saya menyadari keberadaan Gojek karena banyak iklan yang muncul di media
16.
Saya mengenali Gojek hanya dengan melihat atribut yang digunakan drivernya
17.
Saya mengingat merek Gojek sebagai Ojek online dengan layanan yang beragam
18.
Saat menyebutkan merek ojek online, Gojek adalah yang pertama muncul di benak saya
19.
Saat akan menggunakan jasa ojek online, Gojek merupakan pilihan pertama saya Persepsi Kualitas (Perceived Quality) (X4)
20.
Penampilan
fisik
driver
Gojek
menarik
dengan melihat atribut yang digunakannya 21.
Dalam menjalankan tugas driver Gojek memakai perlengkapan berkendara lengkap
22.
Penampilan driver Gojek selalu terlihat rapih
23.
Dalam menjalankan tugasnya driver Gojek memiliki pengetahuan yang luas mengenai rute jalan
24.
Pelayanan
yang
diberikan
Gojek
mengesankan 25.
Informasi data yang disampaikan Gojek akurat sesuai dengan yang tertera pada aplikasi saat pemesanan
S
TS
STS
109
No
Pernyataan
SS
26.
Saya yakin menggunakan Gojek atas kualitas layanan yang diberikan
27.
Driver Gojek mau membantu pelanggannya dengan ramah
28.
Gojek mampu menjawab keluhan pelanggan dengan baik
29.
Gojek selalu memberikan kelengkapan seperti helm, masker, dsb
30.
Gojek memperhatikan keselamatan pelanggan saat membawa penumpang Keputusan Pembelian (Y)
31.
Saya menggunakan jasa Gojek karena Gojek transportasi yang dapat melewati kemacetan
32.
Saya
menggunakan
jasa
Gojek
untuk
memudahkan kegiatan sehari-hari 33.
Saya
menggunakan
jasa
Gojek
dengan
mencari tahu sendiri Informasi mengenai Gojek 34.
Saya
menggunakan
jasa
Gojek
karena
promosi yang diberikan 35.
Saya menggunakan jasa Gojek karena kualitas pelayanannya yang baik
36.
Saya menggunakan jasa Gojek karena merek Gojek terkenal
37.
Saya berkeinginan menggunakan jasa yang diberikan Gojek kembali secara berulang
S
TS
STS
Lampiran 5. Karakteristik 100 Responden
17-21 52
Usia 22-26 35
100 Responden
>27 13
Jenis Kelamin L P 37 63 100 Responden
Pelajar 5
Pekerjaan Mahasiswa/i Karyawan/i 60 24 100 Responden
Lain-Lain 11
Lampiran 6. Tabulasi Kuesioner 100 responden
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
p1 3 4 4 4 3 4 3 3 2 2 3 4 3 3 3 3 4 3 3 2 3 3 3 3 4 3 4 3 3 3
Loyalitas Merek p2 p3 p4 p5 3 4 4 4 3 3 4 4 2 3 3 4 4 3 4 4 1 2 3 4 3 3 4 3 2 3 3 3 2 1 3 3 2 2 2 2 2 2 2 2 3 2 3 3 2 3 3 4 2 3 3 3 2 2 3 3 3 3 3 3 2 1 2 3 3 2 4 3 2 3 3 3 2 3 3 4 2 3 3 3 2 3 3 3 3 3 4 4 3 3 3 3 3 3 4 4 2 1 3 3 3 4 3 4 3 3 3 4 3 1 3 3 3 3 3 3 3 3 3 2
p6 4 3 3 4 3 3 4 2 2 2 3 4 4 3 3 3 4 3 3 3 3 3 3 4 3 4 4 3 2 3
p7 4 4 4 4 4 4 3 3 3 3 3 4 3 3 3 3 3 3 3 4 3 3 3 3 3 4 4 3 3 4
Asosiasi Merek Kesadaran Merek Persepsi Kualitas Keputusan Pembelian TOTAL p8 p9 p10 p11 p12 p13 p14 p15 p16 p17 p18 p19 p20 p21 p22 p23 p24 p25 p26 p27 p28 p29 p30 p31 p32 p33 p34 p35 p36 p37 4 4 4 4 3 3 4 4 4 4 4 4 3 3 3 4 4 4 4 4 3 3 4 4 4 4 4 4 4 4 139 3 4 4 4 4 4 4 3 4 4 3 4 4 4 4 4 4 4 4 3 3 3 3 4 4 3 4 3 4 3 135 4 3 3 2 4 4 4 4 4 4 4 4 4 3 3 3 3 4 3 4 3 3 3 4 4 3 4 3 4 4 129 4 4 4 4 3 4 4 2 4 4 4 4 4 4 3 3 3 4 4 4 4 2 3 3 4 3 4 4 4 4 136 4 4 4 1 4 1 3 2 4 3 4 1 1 4 3 2 3 3 4 3 1 3 1 1 1 1 4 4 1 1 96 4 3 3 4 4 3 3 2 3 4 3 4 4 3 3 2 3 3 3 4 4 3 3 3 3 4 2 3 3 4 121 3 3 3 3 2 3 4 3 4 3 4 4 4 4 4 2 3 3 3 3 3 3 3 3 3 3 3 3 4 3 117 3 3 3 3 3 2 2 3 2 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 103 3 2 2 2 3 3 3 2 3 3 3 2 2 2 2 3 2 3 2 3 2 3 3 3 3 2 3 2 2 2 90 3 2 2 2 3 3 3 2 3 3 3 2 2 2 2 3 2 3 2 3 2 3 3 3 3 2 3 2 2 2 90 3 4 3 2 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 111 4 3 3 3 4 3 4 3 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 3 3 125 4 2 3 2 4 4 3 3 4 3 4 3 2 3 3 3 3 3 2 3 3 3 2 4 3 3 4 3 2 3 112 4 4 3 3 4 3 3 4 4 3 4 3 2 3 3 2 3 3 3 3 3 2 3 4 4 3 3 3 3 4 115 3 3 4 4 4 4 4 3 4 4 4 4 4 4 3 4 4 4 4 4 3 3 3 3 3 3 3 3 4 3 128 3 3 3 2 4 4 2 3 4 4 4 4 2 4 4 4 2 3 3 3 3 3 3 3 1 3 2 3 4 3 110 4 3 4 2 4 3 2 3 2 3 4 4 3 2 2 4 4 4 4 4 3 2 4 3 3 2 4 4 4 4 121 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 2 3 109 3 3 2 2 3 3 3 3 2 3 3 3 2 3 2 2 3 3 3 2 2 2 2 3 3 3 4 3 3 3 102 4 3 3 3 4 3 4 2 3 3 4 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 4 3 2 2 108 3 3 2 3 3 3 3 3 3 3 3 3 3 3 2 3 2 3 3 3 2 3 3 3 3 3 3 3 3 3 106 4 3 4 2 3 3 4 3 4 4 4 3 3 3 3 2 3 3 3 3 3 4 3 3 3 3 3 3 4 3 119 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 111 3 4 3 4 3 4 3 4 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 125 3 3 3 3 3 2 3 3 3 3 3 3 3 2 3 3 3 3 3 3 2 4 4 4 1 3 4 3 3 3 108 4 3 3 3 4 3 3 3 4 3 4 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 4 119 4 3 3 3 4 2 3 3 4 3 4 3 3 2 3 2 3 4 4 4 4 3 3 3 4 1 4 3 4 3 121 3 3 3 3 4 3 3 4 3 3 4 3 2 2 1 2 3 3 3 3 3 4 3 2 3 3 3 3 4 3 108 4 3 3 3 4 3 3 4 3 3 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 2 3 111 4 2 3 3 4 2 3 3 3 2 3 3 4 1 1 2 3 3 3 3 3 2 2 4 4 3 3 3 3 3 106
31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64
3 4 4 4 4 3 2 4 2 4 4 2 4 3 2 2 3 3 3 3 3 3 3 2 2 4 3 3 3 3 3 3 3 3
2 2 4 3 3 3 2 4 2 4 4 2 2 2 2 2 3 2 3 3 2 3 3 2 3 3 3 3 2 3 3 2 3 3
3 2 4 1 1 2 1 4 2 2 4 2 2 3 3 3 3 3 3 3 3 3 3 2 2 3 3 3 3 3 3 3 3 3
3 3 4 3 3 3 3 4 2 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 4 3 3 3
4 3 4 3 3 3 2 3 3 4 2 3 4 3 3 3 3 3 2 4 3 3 3 3 2 3 4 3 3 2 4 3 3 3
3 3 4 3 3 3 2 4 2 4 3 3 3 2 2 2 3 3 2 3 2 3 3 3 3 3 3 3 3 2 3 2 3 3
3 3 4 3 3 3 3 4 3 4 3 3 4 3 3 3 3 3 4 4 3 3 3 3 2 3 3 3 3 4 4 3 3 3
3 3 4 4 4 4 3 4 4 4 4 4 3 3 3 3 4 3 3 4 3 3 3 3 3 4 4 4 3 3 4 3 3 3
3 3 3 4 4 3 2 2 3 3 3 3 3 3 3 3 3 3 2 4 3 3 3 3 2 4 3 3 3 2 4 3 3 3
3 3 4 3 3 3 3 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
3 2 4 4 4 3 3 3 3 3 3 3 3 2 2 2 3 3 3 4 2 2 3 3 2 3 3 3 3 3 4 2 2 3
4 3 2 4 4 4 3 4 4 4 4 4 4 3 3 3 3 3 4 3 3 3 3 3 3 4 3 3 3 4 3 3 3 3
3 4 4 4 4 3 3 4 3 2 2 3 3 3 3 3 2 3 3 3 3 3 3 3 2 3 4 2 3 3 3 3 3 3
3 4 4 3 3 4 3 4 3 3 3 4 4 3 3 3 3 3 4 3 3 3 3 4 2 4 3 3 3 4 3 3 3 3
3 2 2 3 3 2 3 3 2 3 2 4 3 2 2 2 3 3 3 3 2 2 3 3 3 3 2 3 3 3 3 2 2 3
4 4 4 4 4 4 3 4 3 3 3 4 4 3 3 3 3 3 2 2 3 3 3 4 2 3 2 3 3 2 2 3 3 3
3 4 4 3 3 3 3 4 3 3 3 4 4 3 3 3 2 3 3 3 3 3 3 3 3 3 3 2 3 3 3 3 3 3
4 3 4 4 4 4 3 4 3 3 3 3 2 3 3 3 4 3 3 4 3 3 3 3 2 4 3 4 3 3 4 3 3 3
3 3 4 3 3 4 3 3 3 4 2 2 3 3 2 3 4 2 3 3 3 3 3 3 3 4 3 4 2 3 3 3 3 3
3 2 2 3 3 4 3 3 3 3 2 3 2 2 3 3 3 3 3 3 3 2 3 3 2 3 3 3 3 3 3 3 2 3
3 3 2 3 3 3 3 3 3 4 3 3 2 3 3 3 4 3 3 4 3 3 3 4 2 4 2 4 3 3 4 3 3 3
3 3 3 3 3 3 3 3 3 3 2 2 2 3 3 3 4 2 2 3 2 3 3 3 3 3 2 4 2 2 3 2 3 3
2 3 4 2 2 3 3 3 3 3 4 2 2 2 2 2 3 3 2 3 3 2 3 3 2 3 2 3 3 2 3 3 2 3
3 3 3 3 3 3 3 3 3 3 3 2 3 2 2 2 3 2 3 3 3 2 3 3 2 3 2 3 2 3 3 3 2 3
3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 2 3 3 2 4 3 3 3 3 3 3 3 3 3 2 4 3 3 3
3 3 4 3 3 3 3 3 2 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 2 3 3 3 3 3 3 3 3 3
3 4 4 3 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 4 3 3 3
3 3 3 3 3 3 3 3 2 3 3 2 3 3 3 3 3 3 4 3 3 3 3 3 2 3 3 3 3 4 3 3 3 3
4 4 3 4 4 3 3 2 3 2 4 3 2 3 3 3 3 3 3 4 2 3 3 4 3 3 3 3 3 3 4 2 3 3
3 4 4 3 3 3 3 3 3 2 3 3 3 3 3 3 2 3 3 4 3 3 3 3 2 3 3 2 3 3 4 3 3 3
3 3 4 3 3 3 3 3 3 3 4 3 4 3 3 3 3 3 3 3 3 3 4 4 3 3 3 3 3 3 3 3 3 4
3 3 4 3 3 3 3 3 3 2 4 2 3 3 3 3 4 2 4 3 3 3 4 3 2 3 3 4 2 4 3 3 3 4
3 3 4 3 3 3 3 3 3 3 3 3 2 2 3 3 3 2 2 2 3 3 3 3 3 3 3 3 2 2 2 3 3 3
3 2 3 3 3 3 3 3 3 4 2 2 3 3 3 3 2 3 3 3 3 3 4 2 2 4 3 2 3 3 3 3 3 4
3 3 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 4 3 3 3
3 3 1 3 3 3 3 3 2 3 4 3 2 3 3 2 3 3 2 3 3 3 3 2 3 4 2 3 2 2 3 3 3 3
3 2 4 3 3 3 3 3 2 4 3 3 4 3 2 2 4 3 3 4 3 3 3 3 2 3 3 4 3 3 4 3 3 3
114 112 130 118 118 116 104 122 102 117 114 106 112 103 102 101 114 105 107 123 105 106 114 111 91 121 107 114 104 107 123 105 106 114
65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98
2 2 4 3 4 4 4 3 4 3 3 2 2 3 4 3 3 3 3 3 2 2 3 4 2 3 3 4 3 3 3 3 3 4
2 3 3 3 3 2 4 1 3 2 2 2 2 3 2 2 2 3 2 2 2 2 3 2 2 3 3 3 3 3 3 2 2 4
2 2 3 3 3 3 3 2 3 3 1 2 2 2 3 3 2 3 3 1 2 3 3 3 2 3 4 3 1 3 3 3 2 4
3 3 3 3 4 3 4 3 4 3 3 2 2 3 3 3 3 3 3 3 2 2 3 3 2 2 3 3 3 3 3 3 3 4
3 2 3 4 4 4 4 4 3 3 3 2 2 3 4 3 3 3 3 3 2 2 3 4 3 2 4 4 3 3 2 4 3 4
3 3 3 3 3 3 4 3 3 4 2 2 2 3 4 4 3 3 4 2 2 2 3 4 2 2 4 4 3 2 3 3 3 4
3 2 3 3 4 4 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 4 3 3 4 3 3 4
3 3 4 4 3 4 4 3 4 3 3 3 3 3 4 4 4 4 3 3 3 3 3 4 3 3 4 4 3 4 4 3 3 4
3 2 4 3 4 3 4 4 3 3 2 2 2 4 3 2 4 4 3 3 2 2 4 3 3 3 3 3 3 3 2 3 3 3
3 3 3 3 4 3 4 4 3 3 3 2 2 3 3 3 3 4 3 3 2 2 3 3 2 2 3 3 3 3 3 3 3 4
4 2 3 3 4 2 4 1 4 3 3 2 2 2 3 2 3 3 3 3 2 2 3 3 3 2 3 3 3 3 3 3 2 4
3 3 4 3 4 4 3 4 4 2 3 3 3 3 4 4 4 3 2 3 3 3 4 4 2 3 4 4 4 4 4 4 3 2
3 2 3 4 4 4 4 1 3 3 2 3 3 3 3 4 3 3 3 2 3 3 3 3 3 3 3 2 3 3 2 3 4 4
4 2 4 3 4 4 4 3 3 4 2 3 3 3 4 3 3 3 4 2 3 3 3 4 3 3 3 3 3 3 3 3 4 4
3 3 3 2 3 4 2 2 2 3 3 2 2 3 3 3 4 3 3 3 2 2 3 3 2 2 3 3 4 4 3 3 2 2
4 2 3 2 4 4 4 4 3 4 2 3 3 3 4 4 4 3 4 2 3 3 3 4 3 2 4 4 3 3 3 4 4 4
3 3 3 3 4 4 4 3 4 3 3 3 3 3 4 3 3 3 3 3 3 3 3 4 3 2 3 3 3 3 2 3 4 4
3 2 4 3 3 4 4 4 3 4 3 3 3 3 4 4 4 3 4 3 3 3 3 4 3 3 4 4 4 3 3 4 3 4
3 3 4 3 4 4 4 1 4 4 2 2 2 3 3 3 3 2 4 2 2 2 3 3 2 3 3 3 3 3 3 3 3 4
3 2 3 3 4 4 4 1 4 4 3 2 2 3 3 2 2 3 4 3 2 2 3 3 3 3 3 3 2 3 4 3 2 2
4 2 4 2 4 3 4 4 3 4 3 2 2 3 3 3 3 3 4 3 2 2 3 3 3 3 3 2 2 3 1 3 3 2
3 3 3 2 4 3 3 3 3 4 3 2 2 3 3 3 3 3 4 3 2 2 3 3 3 3 3 3 1 2 1 3 3 3
3 2 3 2 4 3 3 2 2 2 3 3 3 3 3 3 2 3 2 3 3 3 3 3 3 3 2 2 2 3 2 2 3 4
3 2 3 2 4 3 3 3 3 3 3 2 2 3 3 3 3 2 3 3 2 2 3 3 2 3 3 3 3 3 3 3 3 3
3 3 3 3 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3
3 2 3 3 4 3 4 4 3 3 3 2 2 3 3 2 3 3 3 3 2 2 3 3 3 3 3 4 3 3 3 3 3 4
3 3 3 3 3 4 4 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 4 4
3 2 3 3 3 3 4 1 4 3 3 2 2 3 3 3 3 3 3 3 2 2 3 3 2 3 3 4 3 3 3 3 3 3
4 3 3 3 3 3 2 1 3 3 3 3 2 3 3 3 3 3 3 3 2 2 3 3 2 3 3 4 4 2 2 4 3 4
3 2 3 2 3 3 3 1 3 3 3 3 3 3 3 2 3 3 3 3 3 2 3 3 3 3 3 3 3 3 2 3 4 4
4 3 3 3 4 4 3 1 3 3 3 3 3 3 4 4 4 4 3 3 3 3 3 4 3 3 3 3 2 3 4 3 3 4
3 2 3 3 4 4 4 1 3 3 3 3 3 3 4 3 4 3 3 3 3 3 3 4 3 3 3 4 3 3 4 3 3 4
3 3 3 3 3 3 3 1 4 3 3 2 2 3 4 3 3 3 3 3 2 2 3 4 3 3 3 1 3 3 3 3 3 4
2 2 4 3 4 4 4 4 2 3 3 3 3 3 4 4 3 3 3 3 3 3 3 4 3 3 3 4 3 3 3 3 2 3
3 3 3 3 3 3 4 4 3 3 3 2 2 3 4 3 3 3 3 3 2 2 3 4 2 3 3 3 3 3 3 3 3 4
2 3 4 2 4 4 4 1 3 4 3 2 2 3 3 2 3 3 4 3 3 2 3 3 3 3 3 4 4 2 3 3 3 1
3 2 3 3 3 4 4 1 4 3 3 2 2 3 3 3 4 3 3 3 3 3 3 3 2 3 4 3 3 3 3 3 2 4
112 91 121 106 135 129 136 93 121 117 102 90 89 110 124 112 116 113 117 103 91 90 113 125 97 103 119 122 108 110 106 114 110 131
99 2 100 4
3 3
3 3
3 3
3 3
3 3
3 3
4 4
4 4
3 3
4 4
4 4
4 4
3 3
3 3
4 4
3 3
3 3
3 3
3 3
3 3
3 3
2 3
3 3
3 3
3 3
3 3
3 3
4 4
3 3
3 3
3 3
3 3
3 3
4 4
3 3
3 3
117 120
Lampiran 7. Hasil Uji Validitas 100 Responden Correlations
brand loyalty brand loyalty
Pearson Correlati on
1
Sig. (2tailed) N brand loyalty
brand loyalty
brand loyalty
keput keputu keputu keput keputu keputu keputu brand brand brand brand brand brand brand brand brand brand brand brand brand perceiv perceiv perceiv perceiv perceiv perceiv perceiv perceiv perceiv perceiv perceiv usan san san usan san san san brand assosiat assosi assosi assosi assosi assosi assosi aware aware aware aware aware aware ed ed ed ed ed ed ed ed ed ed ed pemb pembel pembel pemb pembe pembel pembel loyalty ion ation ation ation ation ation ation ness ness ness ness ness ness quality quality quality quality quality quality quality quality quality quality quality elian ian ian elian lian ian ian
,411**
,225*
,531**
,504**
,530**
,481**
,415**
,376**
,455**
,339**
,305**
,196
,292**
,137
,289**
,000
,024
,000
,000
,000
,000
,000
,000
,000
,001
,002
,050
,003
,175
,004
,405** ,368**
,000
,000
,496**
,294**
,160
,211*
,184
,506**
,379**
,565**
,428**
,472**
,074
,215* ,227*
,000
,003
,112
,035
,066
,000
,000
,000
,000
,000
,462
,032
,023
,289**
,004
,207* ,365** ,494**
TOTAL
,347**
,480**
,712**
,000
,000
,000
,039
,000
,000
100
100
100
100
100
100
,271** -,014 ,272**
,262**
,491**
,502**
,008
,000
,000
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
1
,375**
,497**
,092
,342**
,232*
,392**
,175
,340**
,514**
,067
,225*
,100
,023
-,084
,079
,079
,485**
,285**
-,037
,008
,193
,246*
,179
,285**
,312**
,508**
,113
,203*
,154
,377**
Sig. (2tailed)
,000
,000
,000
,363
,001
,020
,000
,081
,001
,000
,506
,025
,323
,821
,405
,434
,437
,000
,004
,712
,936
,054
,014
,075
,004
,002
,000
,264
,043
,126
,000
100
100
100
100
100
100
100
100
100
,060 ,278**
,431**
,184
,169
,164
,007
,316**
,432**
,000
,067
,093
,102
,944
,001
,000
100
,006
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
100
100
100
100
100
100
100
100
100
100
100
100
100
Pearson Correlati on
,225*
,375**
1
,368**
,289**
,375**
,380**
,328**
,060
,209*
,198*
-,054
,209*
,387**
-,086
,165
,124
,188
,281**
,241*
,086
,092
,091
,127
,102
,215*
,211*
,302**
-,071
Sig. (2tailed)
,024
,000
,000
,004
,000
,000
,001
,550
,037
,048
,594
,037
,000
,395
,100
,220
,061
,005
,016
,393
,363
,369
,209
,312
,032
,035
,002
,481
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
,448** ,294**
,461**
,345**
,238*
,223*
,112
,526**
,377**
,598**
,503**
,467**
,130
,277**
,149
,251*
,290**
,000
,000
,017
,026
,269
,000
,000
,000
,000
,000
,196
,005
,140
,012
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
Pearson Correlati on
,531**
,497**
,368**
1
,536**
,523**
,440**
,348**
,412**
,694**
,521**
,030
,206*
,280**
,191
,160
Sig. (2tailed)
,000
,000
,000
,000
,000
,000
,000
,000
,000
,000
,767
,039
,005
,058
,112
N brand loyalty
brand loyalty
,411**
N brand loyalty
brand loyalty
Pearson Correlati on
N brand loyalty
brand loyalty
,556
,005
,893
,006
100
100
100
100
,176 ,637**
,246*
,522**
,722**
,003
,080
,000
,014
,000
,000
100
,000
,003
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
,480** ,490**
,283**
,160
,325**
,340**
,026
,357**
,484**
,605**
,298**
,183
,102
,115
,041
,102
,130 ,459** ,552**
,141
,368**
,640**
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
Pearson Correlati on
,504**
,092
,289**
,536**
1
,568**
,482**
,353**
,553**
,495**
,277**
,105
,197*
,295**
,164
,419**
Sig. (2tailed)
,000
,363
,004
,000
,000
,000
,000
,000
,000
,005
,297
,050
,003
,104
,000
,000
,000
,004
,111
,001
,001
,795
,000
,000
,000
,003
,068
,311
,255
,684
,314
,198
,000
,000
,163
,000
,000
N
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
**
**
**
**
**
1
**
**
**
**
**
,087
,185
**
*
**
**
**
**
,175
,153
**
,042
**
**
**
**
**
,097
,055 ,225
*
,160
,248
*
**
**
**
**
,669**
Pearson Correlati on
,530
,342
,375
,523
,568
Sig. (2tailed)
,000
,001
,000
,000
,000
N
100
100
100
100
100
100
,353
,442
,271
,437
,314
,331
,238
,531
,343
,568
,463
,325
,367
,350
,398
,341
,280
,328
,535
,298
,425
,000
,000
,006
,000
,001
,392
,065
,001
,017
,000
,000
,000
,000
,081
,127
,001
,678
,000
,000
,000
,001
,005
,335
,586
,024
,111
,013
,001
,000
,003
,000
,000
100
100
100
100
100
100
100
100
99
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
brand Pearson assosiati Correlati on on
Sig. (2tailed) N brand Pearson assosiati Correlati on on
Sig. (2tailed) N brand Pearson assosiati Correlati on on
Sig. (2tailed) N brand Pearson assosiati Correlati on on
Sig. (2tailed) N brand Pearson assosiati Correlati on on
Sig. (2tailed) N brand Pearson assosiati Correlati on on
Sig. (2tailed) N
,481**
,232*
,380**
,440**
,482**
,353**
,000
,020
,000
,000
,000
,000
1
,424**
,153
,355**
,307**
,295**
,029
,430**
-,027
,270**
,000
,128
,000
,002
,003
,778
,000
,792
,007
,336** ,345**
,001
,000
100
,192
,242*
,062
,007
,060
,401**
,363**
,543**
,449**
,332**
-,156
,073
,116
,335**
,056
,015
,542
,947
,550
,000
,000
,000
,000
,001
,122
,472
,249
,001
100
100
100
100
-,027 ,200*
,291**
,200*
,003
,046
,054
,000
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
100
100
100
100
100
100
100
100
100
100
100
100
,415**
,392**
,328**
,348**
,353**
,442**
,424**
1
,246*
,289**
,322**
,407**
,094
,185
,123
,241*
,102 ,483**
,262**
,177
-,003
,025
,020
,244*
,244*
,184
,291**
,249*
,047
,000
,000
,001
,000
,000
,000
,000
,014
,004
,001
,000
,350
,066
,225
,016
,311
,000
,008
,078
,973
,804
,841
,014
,015
,066
,003
,012
,641
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
,376**
,175
,060
,412**
,553**
,271**
,153
,246*
1
,456**
,372**
,131
,165
,167
,175
,289**
,000
,081
,550
,000
,000
,006
,128
,014
,000
,000
,195
,101
,097
,083
,004
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
,455**
,340**
,209*
,694**
,495**
,437**
,355**
,289**
,456**
1
,291**
,107
,090
,237*
,073
,305**
,000
,001
,037
,000
,000
,000
,000
,004
,000
,003
,289
,373
,017
,473
,002
,792
,046
-,066 ,386** ,338**
,514
-,030
,347**
,519**
,769
,000
,000
,000
,001
100
100
100
100
100
,193 ,445**
,034
,406**
,498**
,739
,000
,000
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
,197* ,323**
,206*
,159
,516**
,377**
,089
,355**
,342**
,542**
,167
,134
,181
,191 -,084
,011
,099
,246* ,575**
,280**
,243*
,528**
,050
,001
,039
,115
,000
,000
,377
,000
,001
,000
,097
,183
,071
,057
,916
,325
,014
,000
,005
,015
,000
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
,355** ,343**
,353**
,188
,298**
,331**
,216*
,555**
,349**
,693**
,384**
,311**
,066
,082
,060
,114
,145 ,259** ,619**
,137
,219*
,600**
,000
,061
,003
,001
,031
,000
,000
,000
,000
,002
,514
,418
,550
,258
,150
,009
,000
,173
,029
,000
100
100
100
100
100
100
100
100
100
,390** ,313**
,380**
,386** -,004 ,413**
,218*
,548**
,651**
,029
,000
,000
,000
,000
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
100
100
100
100
100
100
100
100
100
100
100
100
100
,339**
,514**
,198*
,521**
,277**
,314**
,307**
,322**
,372**
,291**
1
,043
,326**
,276**
,250*
,180
,237*
,192
,426**
,525**
,189
,167
,177
,413**
,263**
,373**
,274**
,505**
,330**
,001
,000
,048
,000
,005
,001
,002
,001
,000
,003
,669
,001
,005
,013
,073
,017
,055
,000
,000
,059
,097
,078
,000
,008
,000
,006
,000
,001
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
100
100
100
100
100
100
100
100
100
100
100
100
100
,305**
,067
-,054
,030
,105
,087
,295**
,407**
,131
,107
,043
1
-,017
,010
,320**
,210*
,081
,188
,028
,032
-,032
-,188
-,102
,342**
,099
,091
-,053
,160
,011
,002
,506
,594
,767
,297
,392
,003
,000
,195
,289
,669
,866
,921
,001
,036
,421
,061
,784
,755
,755
,060
,313
,000
,325
,368
,603
,111
,912
,406
,000
,002
,000
,000
,968
,000
100
100
100
100
100
100
100
100
100
-,219* -,017
,034
-,074
,205*
,149
,107
,059
,203*
,738
,465
,041
,139
,289
,557
,042
,028
,869
100
100
100
100
100
100
100
100
100
,432** ,307**
,258**
,364**
,061
,141
,124
,276**
,455**
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
100
100
100
100
100
100
100
100
100
100
100
100
100
,196
,225*
,209*
,206*
,197*
,185
,029
,094
,165
,090
,326**
-,017
1
,404**
,018
,343**
,524**
,176
,413**
,212*
,091
,115
,271**
,082
,173
,027
,236*
,320**
,170
Sig. (2tailed)
,050
,025
,037
,039
,050
,065
,778
,350
,101
,373
,001
,866
,000
,856
,000
,000
,079
,000
,034
,369
,254
,006
,415
,085
,793
,018
,001
,090
,000
,002
,010
,000
,544
,161
,219
,005
,000
N
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
brand Pearson assosiati Correlati on on
100
brand Pearson awarene Correlati ss on
Sig. (2tailed) N brand Pearson awarene Correlati ss on
Sig. (2tailed) N brand Pearson awarene Correlati ss on
Sig. (2tailed) N brand Pearson awarene Correlati ss on
Sig. (2tailed) N brand Pearson awarene Correlati ss on
Sig. (2tailed) N brand Pearson awarene Correlati ss on
Sig. (2tailed) N
,292**
,100
,387**
,280**
,295**
,331**
,430**
,185
,167
,237*
,276**
,010
,404**
,003
,323
,000
,005
,003
,001
,000
,066
,097
,017
,005
,921
,000
1
,012
,543**
,908
,000
,495** ,318**
,000
,001
,373**
,297**
,280**
,145
,134
,322**
,155
,331**
,241*
,241*
,063
,253* ,284**
,000
,003
,005
,149
,185
,001
,123
,001
,016
,016
,531
,011
,004
,380**
,218*
,204*
,163
,084
,139
,533**
,000
,029
,042
,106
,407
,166
,000
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
,137
,023
-,086
,191
,164
,238*
-,027
,123
,175
,073
,250*
,320**
,018
,012
1
,150
,047
,224*
,223*
,213*
,098
,014
-,066
,360**
,165
,082
-,044
,150
,174
,049 ,211*
,120
,135
,143
,167
,347**
,389**
,323**
,175
,821
,395
,058
,104
,017
,792
,225
,083
,473
,013
,001
,856
,908
,138
,647
,026
,027
,035
,337
,887
,517
,000
,103
,418
,668
,137
,085
,627
,036
,235
,184
,157
,098
,000
,000
,001
99
99
99
99
99
99
99
99
99
99
99
99
99
99
99
99
99
99
99
99
99
99
,484** ,508**
,237*
,091
,252*
,370**
,056
,290**
,246*
,320**
,198*
,077
,122
,055 ,201*
,123
,150
,170 ,259**
,151
,107
,502**
,018
,366
,011
,000
,582
,003
,014
,001
,048
,445
,228
,590
,045
,222
,136
,091
,009
,135
,288
,000
100
100
100
100
100
,386** ,209*
,090
,322**
,375
99
99
99
99
99
99
99
99
99
99
99
99
99
99
99
99
,289**
-,084
,165
,160
,419**
,531**
,270**
,241*
,289**
,305**
,180
,210*
,343**
,543**
,150
1
,004
,405
,100
,112
,000
,000
,007
,016
,004
,002
,073
,036
,000
,000
,138
,000
,000
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
100
100
100
100
100
100
100
100
100
100
100
100
100
,405**
,079
,124
,448**
,480**
,343**
,336**
,102
,197*
,355**
,237*
,081
,524**
,495**
,047
,484**
1
,176
,280**
,109
,166
,222*
,298**
,207*
,355**
,341**
,457**
,179
,038
,000
,434
,220
,000
,000
,000
,001
,311
,050
,000
,017
,421
,000
,000
,647
,000
,080
,005
,281
,098
,026
,003
,039
,000
,001
,000
,075
,708
,000
,037
100
100
100
100
,153 ,289**
,191
,195
,534**
,001
,128
,004
,057
,052
,000
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
,368**
,079
,188
,294**
,490**
,568**
,345**
,483**
,323**
,343**
,192
,188
,176
,318**
,224*
,508**
,176
1
,322**
,107
,306**
,288**
,076
,402**
,257**
,322**
,312**
,203*
,158
,096 -,072
,205*
,060 ,383** ,434**
,282**
,322**
,563**
,000
,437
,061
,003
,000
,000
,000
,000
,001
,000
,055
,061
,079
,001
,026
,000
,080
,001
,290
,002
,004
,450
,000
,010
,001
,002
,042
,117
,343
,474
,041
,552
,005
,001
,000
100
100
100
100
,274** ,329**
,379**
,484**
,000
,000
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
,496**
,485**
,281**
,461**
,283**
,463**
,192
,262**
,206*
,353**
,426**
,028
,413**
,373**
,223*
,237*
,000
,000
,005
,000
,004
,000
,056
,008
,039
,000
,000
,784
,000
,000
,027
,018
100
100
100
100
100
100
100
100
100
100
100
100
,280** ,322**
100
1
,555**
,294**
,413**
,199*
,481**
,319**
,317**
,378**
,542**
,093
,000
,003
,000
,047
,000
,001
,001
,000
,000
,358
,005
,001
,006
,001
,000
,000
100
100
100
100
100
,065 ,260**
,475**
,623**
,716**
,000
,000
,000
,522
,009
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
,294**
,285**
,241*
,345**
,160
,175
,242*
,177
,159
,188
,525**
,032
,212*
,297**
,213*
,091
,109
,107
,555**
1
,262**
,239*
,062
,371**
,282**
,248*
,223*
,530**
,020
,190 ,282**
,360**
,332**
,095
,109
,496**
,421**
,539**
Sig. (2tailed)
,003
,004
,016
,000
,111
,081
,015
,078
,115
,061
,000
,755
,034
,035
,366
,281
,290
,000
,008
,017
,537
,000
,005
,013
,026
,000
,844
,058
,004
,000
,001
,349
,278
,000
,000
,000
N
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
perceive Pearson d quality Correlati on
100
perceive Pearson d quality Correlati on
Sig. (2tailed) N perceive Pearson d quality Correlati on
Sig. (2tailed) N perceive Pearson d quality Correlati on
Sig. (2tailed) N perceive Pearson d quality Correlati on
Sig. (2tailed) N perceive Pearson d quality Correlati on
Sig. (2tailed) N perceive Pearson d quality Correlati on
Sig. (2tailed) N
,160
-,037
,086
,238*
,325**
,153
,062
-,003
,516**
,298**
,189
-,032
,091
,280**
,098
,252*
,166 ,306**
,112
,712
,393
,017
,001
,127
,542
,973
,000
,003
,059
,755
,369
,005
,337
,011
,098
,002
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
,222* ,288**
,413**
,239*
,673**
1
,158
,255*
,177
,208*
,131
,135
,193
,069
,116
,012
,218*
,025
,239*
,251*
,142
,419**
,000
,017
,000
,117
,010
,079
,038
,196
,180
,055
,493
,252
,905
,029
,804
,017
,012
,160
,000
100
100
100
100
100
100
100
100
100
,361** ,355**
,147
,203*
,152
,072
,084
,153
,308**
,144
,043
,131
,475
,409
,128
,002
100
100
100
100
100
100
,217* ,340** ,454**
,314**
,368**
,674**
,001
,000
,000
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
,211*
,008
,092
,223*
,340**
,325**
,007
,025
,377**
,331**
,167
-,188
,115
,145
,014
,370**
,035
,936
,363
,026
,001
,001
,947
,804
,000
,001
,097
,060
,254
,149
,887
,000
,026
,004
,294**
,262**
,003
,008
1
,673**
,182
,304**
,125
,264**
,021
,123
,069
,000
,069
,002
,215
,008
,834
,221
,498
,732
,172
-,097
,081
,036 ,280**
,240*
,138
,380**
,335
,423
,722
,016
,172
,000
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
100
100
100
100
100
100
100
100
100
100
100
100
100
,184
,193
,091
,112
,026
,042
,060
,020
,089
,216*
,177
-,102
,271**
,134
-,066
,056
,298**
,076
,199*
,062
,182
,158
1
,297**
,332**
,157
,250*
-,027
-,033
,066
,054
,369
,269
,795
,678
,550
,841
,377
,031
,078
,313
,006
,185
,517
,582
,003
,450
,047
,537
,069
,117
,003
,001
,119
,012
,790
,743
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
,207* ,402**
,481**
,371**
,304**
,255*
,297**
1
,403**
,551**
,276**
,352**
,092
,183
,186
,357**
,000
,000
,002
,010
,003
,000
,000
,005
,000
,361
,068
,064
,000
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
,506**
,246*
,127
,526**
,357**
,367**
,401**
,244*
,355**
,555**
,413**
,342**
,082
,322**
,360**
,290**
,000
,014
,209
,000
,000
,000
,000
,014
,000
,000
,000
,000
,415
,001
,000
,003
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
,379**
,179
,102
,377**
,484**
,350**
,363**
,244*
,342**
,349**
,263**
,099
,173
,155
,165
,246*
,000
,075
,312
,000
,000
,000
,000
,015
,001
,000
,008
,325
,085
,123
,103
,014
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
,565**
,285**
,215*
,598**
,605**
,398**
,543**
,184
,542**
,693**
,373**
,091
,027
,331**
,082
,320**
,000
,004
,032
,000
,000
,000
,000
,066
,000
,000
,000
,368
,793
,001
,418
,001
,000
,000
,039
,000
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
,355** ,257**
,319**
,282**
,125
,177
,332**
,403**
1
,488**
,575**
,145
-,036
,225*
,182
,215*
,001
,005
,215
,079
,001
,000
,000
,000
,150
,723
,025
,069
,031
100
,000
,010
100
100
100
100
100
100
100
100
100
100
100
100
100
,341** ,322**
,317**
,248*
,264**
,208*
,157
,551**
,488**
1
,468**
,346**
-,031
,001
,013
,008
,038
,119
,000
,000
,000
,000
,759
100
100
,196 -,020
,197*
,051
,049
,001
,001
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
,457** ,312**
,378**
,223*
,021
,131
,250*
,276**
,575**
,468**
1
,431**
,123
,460**
,101
,265**
,000
,222
,000
,316
,008
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
,428**
,312**
,211*
,503**
,298**
,341**
,449**
,291**
,167
,384**
,274**
-,053
,236*
,241*
-,044
,198*
Sig. (2tailed)
,000
,002
,035
,000
,003
,001
,000
,003
,097
,000
,006
,603
,018
,016
,668
,048
,000
,002
,000
,026
,834
,196
,012
,005
,000
,000
N
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
100
100
100
100
100
100
100
100
100
100
perceive Pearson d quality Correlati on
-,035 -,138
100
,847
,005
,030
,001
,000
100
100
100
100
100
100
-,139 ,353**
,247*
,453**
,372**
,538**
,000
,000
,000
,168
,000
,013
100
100
100
100
100
100
-,018 ,315** ,562**
,215*
,306**
,624**
,032
,002
,000
,858
,001
,000
100
100
100
100
100
100
,010
,042 ,318**
,225*
,393**
,535**
,921
,678
,001
,024
,000
,000
100
100
100
100
100
100
perceive Pearson d quality Correlati on
Sig. (2tailed) N perceive Pearson d quality Correlati on
Sig. (2tailed) N perceive Pearson d quality Correlati on
Sig. (2tailed) N keputusa Pearson n Correlati pembelia on n Sig. (2tailed) N keputusa Pearson n Correlati pembelia on n Sig. (2tailed) N keputusa Pearson n Correlati pembelia on n Sig. (2tailed) N
,472**
,508**
,302**
,467**
,183
,280**
,332**
,249*
,134
,311**
,505**
,160
,320**
,241*
,150
,077
,179
,203*
,542**
,530**
,123
,135
-,027
,352**
,145
,346**
,431**
,000
,000
,002
,000
,068
,005
,001
,012
,183
,002
,000
,111
,001
,016
,137
,445
,075
,042
,000
,000
,221
,180
,790
,000
,150
,000
,000
1
,205*
,041
,358** ,295**
,000
,003
,552**
,260**
,009
,232*
,371**
,586**
,611**
,000
,009
,928
,020
,000
,000
,000
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
,074
,113
-,071
,130
,102
,097
-,156
,047
,181
,066
,330**
,011
,170
,063
,174
,122
,038
,158
,093
,020
,069
,193
-,033
,092
-,036
-,031
,123
,205*
1
,388**
,092
,026
,155 -,233*
,201*
,124
,051
,225*
,462
,264
,481
,196
,311
,335
,122
,641
,071
,514
,001
,912
,090
,531
,085
,228
,708
,117
,358
,844
,498
,055
,743
,361
,723
,759
,222
,041
,000
,364
,795
,125
,020
,045
,218
,618
,025
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
,215*
,203*
,060
,277**
,115
,055
,073
-,027
,191
,082
,390**
-,219*
,432**
,253*
,049
,055
,386**
,096
,274**
,190
-,035
,069
,361**
,183
,225*
,196
,460**
,358**
,388**
1 ,313**
,243*
,246* -,064
,145
,233*
,327**
,403**
,032
,043
,556
,005
,255
,586
,472
,792
,057
,418
,000
,028
,000
,011
,627
,590
,000
,343
,006
,058
,732
,493
,000
,068
,025
,051
,000
,000
,000
,002
,015
,014
,151
,020
,001
,000
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
,227*
,154
,278**
,149
,041
,225*
,116
,200*
-,084
,060
,313**
-,017
,307**
,284**
,211*
,201*
,209*
-,072
,329**
,282**
-,138
,116
,355**
,186
,182
-,020
,101
,295**
,092
,313**
1
,560**
,467**
,108
,001
,100
,426**
,404**
,023
,126
,005
,140
,684
,024
,249
,046
,406
,550
,002
,869
,002
,004
,036
,045
,037
,474
,001
,004
,172
,252
,000
,064
,069
,847
,316
,003
,364
,002
,000
,000
,285
,994
,320
,000
,000
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
,289**
,377**
,431**
,251*
,102
,160
,335**
,291**
,011
,114
,380**
,034
,258**
,380**
,120
,123
,090
,205*
,379**
,360**
-,097
,012
,147
,357**
,215*
,197*
,265**
,552**
,026
,243* ,560**
100
1
,284**
,183
,085
,227*
,447**
,502**
,004
,000
,000
,012
,314
,111
,001
,003
,916
,258
,000
,738
,010
,000
,235
,222
,375
,041
,000
,000
,335
,905
,144
,000
,031
,049
,008
,000
,795
,015
,000
,004
,068
,403
,023
,000
,000
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
,207*
,271**
,184
,290**
,130
,248*
-,066
,200*
,099
,145
,386**
-,074
,364**
,218*
,135
,150
,322**
,060
,484**
,332**
,081
,218*
,203*
,217*
-,139
-,018
,010
,260**
,155
,246* ,467**
,284**
1 -,136
,225*
,171
,347**
,422**
,039
,006
,067
,003
,198
,013
,514
,046
,325
,150
,000
,465
,000
,029
,184
,136
,001
,552
,000
,001
,423
,029
,043
,030
,168
,858
,921
,009
,125
,014
,004
,176
,024
,088
,000
,000
100
,000
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
,365**
-,014
,169
,176
,459**
,328**
,386**
,193
,246*
,259**
-,004
,205*
,061
,204*
,143
,170
,153 ,383**
,065
,095
,036
,025
,152
,340**
,353**
,315**
,042
,009
-,233*
-,064
,108
,183
-,136
Sig. (2tailed)
,000
,893
,093
,080
,000
,001
,000
,054
,014
,009
,968
,041
,544
,042
,157
,091
,128
,000
,522
,349
,722
,804
,131
,001
,000
,001
,678
,928
,020
,526
,285
,068
,176
N
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
keputusa Pearson n Correlati pembelia on n
,526
100
100
100
100
1 ,288**
,148
,063
,343**
,004
,142
,535
,000
100
100
100
100
100
keputusa Pearson n Correlati pembelia on n Sig. (2tailed) N keputusa Pearson n Correlati pembelia on n Sig. (2tailed) N keputusa Pearson n Correlati pembelia on n Sig. (2tailed) N TOTAL
,494**
,272**
,164
,637**
,552**
,535**
,338**
,445**
,575**
,619**
,413**
,149
,141
,163
,167
,259**
,000
,006
,102
,000
,000
,000
,001
,000
,000
,000
,000
,139
,161
,106
,098
,009
,289** ,434**
,004
,000
,260**
,109
,280**
,239*
,072
,454**
,247*
,562**
,318**
,232*
,201*
,145
,001
,085
,225* ,288**
,009
,278
,005
,017
,475
,000
,013
,000
,001
,020
,045
,151
,994
,403
,024
1
,004
,074
,303**
,601**
,463
,002
,000
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
,347**
,262**
,007
,246*
,141
,298**
-,030
,034
,280**
,137
,218*
,107
,124
,084
,347**
,151
,191 ,282**
,475**
,496**
,240*
,251*
,084
,314**
,453**
,215*
,225*
,371**
,124
,233*
,100
,227*
,171
,148
,074
1
,349**
,479**
,000
,008
,944
,014
,163
,003
,769
,739
,005
,173
,029
,289
,219
,407
,000
,135
,057
,005
,000
,000
,016
,012
,409
,001
,000
,032
,024
,000
,218
,020
,320
,023
,088
,142
,463
,000
,000
100
100
100
100
100
100
100
100
100
,327** ,426**
,447**
,347**
,063 ,303**
,349**
1
,673**
,000
,000
,535
,002
100
100
100
100
100
100
,422** ,343** ,601**
,479**
,673**
1
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
100
100
100
100
100
100
100
100
100
100
100
100
100
,480**
,491**
,316**
,522**
,368**
,425**
,347**
,406**
,243*
,219*
,548**
,059
,276**
,139
,389**
,107
,195 ,322**
,623**
,421**
,138
,142
,153
,368**
,372**
,306**
,393**
,586**
,051
,000
,000
,001
,000
,000
,000
,000
,000
,015
,029
,000
,557
,005
,166
,000
,288
,052
,001
,000
,000
,172
,160
,128
,000
,000
,002
,000
,000
,618
100
100
100
100
100
100
100
100
100
100
100
100
100
,534** ,563**
,716**
,539**
,380**
,419**
,308**
,674**
,538**
,624**
,535**
,611**
,225*
,001
,000
100
100
100
,403** ,404**
,502**
,000
,000
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
Pearson Correlati on
,712**
,502**
,432**
,722**
,640**
,669**
,519**
,498**
,528**
,600**
,651**
,203*
,455**
,533**
,323**
,502**
Sig. (2tailed)
,000
,000
,000
,000
,000
,000
,000
,000
,000
,000
,000
,042
,000
,000
,001
,000
,000
,000
,000
,000
,000
,000
,002
,000
,000
,000
,000
,000
,025
,000
,000
,000
,000
,000
,000
,000
,000
N
100
100
100
100
100
100
100
100
100
100
100
100
100
100
99
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
**. Correlation is significant at the 0.01 level (2-tailed). *. Correlation is significant at the 0.05 level (2-tailed).
100
120
Lampiran 8 Hasil Output Reliabilitas Pre Test 30 Responden
Reliability Statistics Cronbach's
N of Items
Alpha ,915
37
Item-Total Statistics Scale Mean if
Scale Variance
Corrected Item-
Cronbach's
Item Deleted
if Item Deleted
Total
Alpha if Item
Correlation
Deleted
p1
115,23
88,392
,529
,912
p2
115,53
90,120
,389
,914
p3
115,63
87,551
,623
,911
p4
115,33
91,747
,364
,914
p5
115,20
90,717
,346
,914
p6
115,47
90,533
,403
,914
p7
115,27
91,789
,258
,915
p8
115,03
89,826
,362
,914
p9
115,17
90,902
,320
,915
p10
115,23
89,771
,535
,912
p11
115,57
89,151
,458
,913
p12
115,27
92,685
,164
,916
p13
114,97
88,240
,633
,911
p14
115,00
89,241
,459
,913
p15
115,73
90,823
,360
,914
p16
114,90
87,748
,613
,911
p17
115,20
89,890
,501
,912
p18
115,07
89,375
,515
,912
p19
115,23
87,564
,687
,910
p20
115,60
92,455
,338
,914
p21
115,40
90,938
,367
,914
p22
115,67
89,540
,414
,914
p23
115,53
86,464
,613
,911
p24
115,53
89,706
,494
,913
p25
115,23
89,702
,543
,912
p26
115,30
90,010
,565
,912
121
p27
115,17
88,971
,590
,911
p28
115,43
89,771
,535
,912
p29
115,50
91,845
,208
,916
p30
115,23
88,047
,636
,911
p31
115,13
89,154
,555
,912
p32
115,37
90,861
,353
,914
p33
115,20
87,269
,562
,911
p34
115,27
90,271
,325
,915
p35
115,07
90,547
,389
,914
p36
115,23
90,254
,319
,915
p37
115,10
87,197
,667
,910
122
Lampiran 9 Hasil Output Uji Asumsi Klasik 1. Uji Normalitas a
Variables Entered/Removed Model
Variables
Variables
Method
Entered
Removed
Perceived Quality, Brand Loyalty, Brand
1
. Enter
Awareness, Brand b
Assosiation
a. Dependent Variable: Keputusan Pembelian b. All requested variables entered.
b
Model Summary Model
1
R
R Square
a
,754
Adjusted R
Std. Error of the
Square
Estimate
,568
,550
1,710
a. Predictors: (Constant), Perceived Quality, Brand Loyalty, Brand Awareness, Brand Assosiation b. Dependent Variable: Keputusan Pembelian
a
ANOVA Model
1
Sum of Squares
df
Mean Square
Regression
365,000
4
91,250
Residual
277,750
95
2,924
Total
642,750
99
F 31,211
a. Dependent Variable: Keputusan Pembelian b. Predictors: (Constant), Perceived Quality, Brand Loyalty, Brand Awareness, Brand Assosiation
Sig. b
,000
123
a
Coefficients Model
Unstandardized Coefficients
Standardized
T
Sig.
Coefficients B (Constant)
1
Std. Error 3,791
1,836
Brand Loyalty
,329
,095
Brand Assosiation
,068
Brand Awareness Perceived Quality
Beta 2,064
,042
,356
3,469
,001
,116
,064
,588
,558
,230
,102
,215
2,255
,026
,185
,073
,244
2,539
,013
a. Dependent Variable: Keputusan Pembelian
a
Residuals Statistics Minimum Predicted Value
Maximum
Mean
Std. Deviation
N
17,45
25,52
21,35
1,920
100
Residual
-6,635
3,221
,000
1,675
100
Std. Predicted Value
-2,032
2,174
,000
1,000
100
Std. Residual
-3,880
1,884
,000
,980
100
a. Dependent Variable: Keputusan Pembelian
One-Sample Kolmogorov-Smirnov Test Unstandardized Residual N Normal Parametersa,b
Most Extreme Differences
Kolmogorov-Smirnov Z Asymp. Sig. (2-tailed) a. Test distribution is Normal. b. Calculated from data.
100 Mean Std. Deviation
0E-7 1,67497934
Absolute
,103
Positive
,083
Negative
-,103 1,033 ,237
124
125
2.
Uji Multikolinearitas a
Variables Entered/Removed Model
Variables
Variables
Entered
Removed
Method
Perceived Quality, Brand 1
Loyalty, Brand
. Enter
Awareness, Brand b
Assosiation
a. Dependent Variable: Keputusan Pembelian b. All requested variables entered.
b
Model Summary Model
R
R Square
a
1
,754
Adjusted R
Std. Error of the
Square
Estimate
,568
,550
Durbin-Watson
1,710
2,065
a. Predictors: (Constant), Perceived Quality, Brand Loyalty, Brand Awareness, Brand Assosiation b. Dependent Variable: Keputusan Pembelian
a
ANOVA Model
1
Sum of Squares
df
Mean Square
Regression
365,000
4
91,250
Residual
277,750
95
2,924
Total
642,750
99
F 31,211
a. Dependent Variable: Keputusan Pembelian b. Predictors: (Constant), Perceived Quality, Brand Loyalty, Brand Awareness, Brand Assosiation
Sig. b
,000
126
a
Coefficients Model
Unstandardized Coefficients
Standardized
t
Sig.
Collinearity Statistics
Coefficients B (Constant)
1
Std. Error
Beta
3,791
1,836
Brand Loyalty
,329
,095
Brand Assosiation
,068
Brand Awareness Perceived Quality
Tolerance
VIF
2,064
,042
,356
3,469
,001
,432
2,314
,116
,064
,588
,558
,388
2,580
,230
,102
,215
2,255
,026
,502
1,991
,185
,073
,244
2,539
,013
,491
2,037
a. Dependent Variable: Keputusan Pembelian
a
Coefficient Correlations Model
Perceived
Brand Loyalty
Quality
Brand
Brand
Awareness
Assosiation
Perceived Quality
1,000
-,178
-,316
-,276
Brand Loyalty
-,178
1,000
-,196
-,471
Brand Awareness
-,316
-,196
1,000
-,240
Brand Assosiation
-,276
-,471
-,240
1,000
Perceived Quality
,005
-,001
-,002
-,002
Brand Loyalty
-,001
,009
-,002
-,005
Brand Awareness
-,002
-,002
,010
-,003
Brand Assosiation
-,002
-,005
-,003
,013
Correlations
1
Covariances
a. Dependent Variable: Keputusan Pembelian
127
a
Collinearity Diagnostics Model
Dimension
Eigenvalue
Condition Index
1
Variance Proportions (Constant)
Brand
Brand
Brand
Perceived
Loyalty
Assosiation
Awareness
Quality
1
4,973
1,000
,00
,00
,00
,00
,00
2
,012
20,051
,28
,48
,00
,00
,01
3
,007
27,306
,22
,17
,01
,82
,00
4
,004
34,540
,36
,08
,00
,16
,88
5
,003
37,751
,14
,27
,98
,01
,10
a. Dependent Variable: Keputusan Pembelian
3. Uji Heterosledastisitas
128
4. Uji Auto Korelasi
a
Variables Entered/Removed Model
Variables
Variables
Entered
Removed
Method
Perceived Quality, Brand Loyalty, Brand
1
. Enter
Awareness, Brand b
Assosiation
a. Dependent Variable: Keputusan Pembelian b. All requested variables entered.
b
Model Summary Model
R
R Square
a
1
,754
Adjusted R
Std. Error of the
Square
Estimate
,568
,550
Durbin-Watson
1,710
2,065
a. Predictors: (Constant), Perceived Quality, Brand Loyalty, Brand Awareness, Brand Assosiation b. Dependent Variable: Keputusan Pembelian
a
ANOVA Model
1
Sum of Squares
df
Mean Square
Regression
365,000
4
91,250
Residual
277,750
95
2,924
Total
642,750
99
F 31,211
a. Dependent Variable: Keputusan Pembelian b. Predictors: (Constant), Perceived Quality, Brand Loyalty, Brand Awareness, Brand Assosiation
Sig. b
,000
129
a
Coefficients Model
Unstandardized Coefficients
Standardized
t
Sig.
Coefficients B (Constant)
1
Std. Error 3,791
1,836
Brand Loyalty
,329
,095
Brand Assosiation
,068
Brand Awareness Perceived Quality
Beta 2,064
,042
,356
3,469
,001
,116
,064
,588
,558
,230
,102
,215
2,255
,026
,185
,073
,244
2,539
,013
a. Dependent Variable: Keputusan Pembelian
a
Residuals Statistics Minimum Predicted Value
Maximum
Mean
Std. Deviation
N
17,45
25,52
21,35
1,920
100
-2,032
2,174
,000
1,000
100
,206
,613
,370
,099
100
17,35
25,35
21,35
1,931
100
Residual
-6,635
3,221
,000
1,675
100
Std. Residual
-3,880
1,884
,000
,980
100
Stud. Residual
-3,957
1,935
,001
1,006
100
Deleted Residual
-6,899
3,399
,004
1,767
100
Stud. Deleted Residual
-4,307
1,964
-,004
1,035
100
Mahal. Distance
,447
11,742
3,960
2,482
100
Cook's Distance
,000
,160
,011
,023
100
Centered Leverage Value
,005
,119
,040
,025
100
Std. Predicted Value Standard Error of Predicted Value Adjusted Predicted Value
a. Dependent Variable: Keputusan Pembelian
130
Lampiran 10 Hasil Output Analis Regresi Linear Berganda
a
Coefficients Model
Unstandardized Coefficients
Standardized
t
Sig.
Coefficients B (Constant)
1
Std. Error
Beta
3,791
1,836
2,064
,042
Brand Loyalty
,329
,095
,356
3,469
,001
Brand Assosiation
,068
,116
,064
,588
,558
Brand Awareness
,230
,102
,215
2,255
,026
Perceived Quality
,185
,073
,244
2,539
,013
a. Dependent Variable: Keputusan Pembelian
Hasil Output Uji F a
ANOVA Model
1
Sum of Squares
Df
Mean Square
F
Regression
365,000
4
91,250
Residual
277,750
95
2,924
Total
642,750
99
31,211
a. Dependent Variable: Keputusan Pembelian b. Predictors: (Constant), Perceived Quality, Brand Loyalty, Brand Awareness, Brand Assosiation
Hasil Output Koefisien Determinasi b
Model Summary Model
1
R
R Square
a
,754
Adjusted R
Std. Error of the
Square
Estimate
,568
,550
1,710
a. Predictors: (Constant), Perceived Quality, Brand Loyalty, Brand Awareness, Brand Assosiation b. Dependent Variable: Keputusan Pembelian
Sig. b
,000